Coldwell Banker

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4.31
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/ based on 65 reviews

Reviews:

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4.31/5

based on 65 reviews

  • 40 Great
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  • 10 Ok
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  • 2 Terrible
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They provide great support to the agents and are prompt with addressing questions or concerns from the agents.

They could possibly use more training opportunities either online or onsite for this who may desire more reinforcement. It would be great to promote more agent collaboration as well.

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Their marketing materials and training programs, office space, listing concierge, websites, and brochures are all top notch.

However, the broker supervisor seems to be bothered when he gets calls for questions about a transaction or when you ask for guidance. There is no support system, no feedback about handling compromising situations on a transaction.

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I love the simple ease of CB desk where you can manage your marketing, listings and sales. Also love the supportive team from the office. Love the opportunity with networking with lenders, sponsors for meetings regularly. Would sometimes like more notice for events to attend. It’s sometimes hard to fit it all in! Great office overall though! Love love the marketing and Listing Conceirge!

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I like the few people I have met. And the office accommodation is nice.

I do not like the typical charges that come with my affiliation to CB. If I worked with a smaller broker I could still get the same education opportunities by using the mortgage and title companies programs at no cost. And I certainly don’t like the extra steps required to do a transaction through my deal and my transactions. Plus I feel the working agreements with some vendors are suspect. Other than that it’s all good.

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They fully equip us with cutting edge technology. Training is also always available, which is nice. Culture of professionalism at all times, I also love their reputation for integrity. I am always proud to be affiliated with CB at listing and networking appointments. I often find that my smoothest transactions occur when working with the professionalism of CB agents on the other side of the transaction.

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Working with their professional agents is great. They are always up to date with customer needs and answer calls. Cannot say enough good things about the agents! Agents are trained well! I hope they continue to provide client first service!

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Name brand recognition is great, but since I mainly focus with Buyers that is really not necessary to have name brand recognition.

The commission split is my biggest complaint. The leads program are not worthy of the split. The leads are not prequalified or even vetted appropriately. The director over the leads program is too arrogant and aggressive. He is constantly threatening to remove agents from the program. The majority of their benefits are for listing agents. Unless you are a successful listing agent, it is too expensive to be associated with coldwell banker.

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I really appreciate the tools that are offered and the branding. I believe it has boosted my business tremendously. Communication and more new agent training would be an improvement they could make though. When you are brand new I feel like you should be able to reach out to managers and get responses without hesitation. They seem stretched thin and not enough availability. There should be more hiring of assistant managers for multiple offices. Not just one or two. Overall, I love working being brokered by Coldwell Banker. I have learned a lot and have been really successful within my first year.

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The personal support and the marketing tools are unmatched. Do NOT believe the hype that virtual offices and virtual classes are better over actual office with people that care about you and can be located at any time for questions. They are on call!! 110% of all advise given to me has been spot on. In my 38 years as active agent been with every agency in town after recruiting me, CB is the only one that I continue to say “best decision ever”. I will be with CB till the end of my RE career.



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Coldwell Banker is a very friendly, welcoming broker. They have great learning tools for new agents, somewhat clear onboarding instructions and offer a ton of classes so new agents can get as much information as possible. Coldwell is a great broker. They are number 1 for a reason. When you are shopping, just be sure to ask the manager how much time they spend with new agents or if their focus is more on existing agents. Likewise, if you're not concerned with manager interaction then I would highly recommend Coldwell Banker.

Its easy to get lost in the shuffle when a brokerage has a lot of agents, but the managers should try to stick with new agents to monitor their progress. I'm not saying they should hold their hands, but a little more attention to each new agent just until they get the ropes down, might help the cohesiveness between the agent and the brokerage.

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The technology and commission plans are great. Support and coaching are an added value. Business model has been revamped to include profit share paid on each closing and not based on the profit, but a set 2% and then 1% for as long as you both are still there. Listing Concierge is a huge plus, marketing packages that the brokerage shares in the cost. Average cost is 250 and it includes photography, television exposure, targeting social media ads and more. Literally save almost 1,000 per listing. It’s not the same Coldwell Banker your parents used. They’ve combined the best from many different brokerages into their business model. If you want to get more listings you can’t go wrong at CB. Excellent technology and training.

That said, the transaction fee could definitely go. Not crazy about this on top of a franchise fee.

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I like that the agents are helpful to newer agents. And I love the tools and training they provide. As an agent that isn’t new to Real Estate, this is my first time to belong to a large Brokerage. I feel like it’s a good fit and I’m learning so much from the agents that have been with CB for years. It’s been a very positive experience.

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I like the cool logo, the well known market presence, and their good reputation.

I'd like to see more continuous training curriculum for agents especially new to a brokerage. Teach how to identify clients. How to grow a client base and how to secure a listing. Promote team atmosphere. So many agents act like New agents are trying to “eat their lunch”. Team effort promotes success for all.

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Coldwell Banker help is always a phone call away. Last-minute showing assistance, floor time, flexible hours to access office space is all a positive.

CB needs to provide further education hours to make it less hectic when agents are operating on the renewal of license.

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Our office is small with only 90 agents, and at any time of need, they are all willing to help each other. Our broker picks up the phone day or night when we call. There are always people in the marketing to IT to coaching to assist you on meeting and beating your goals and expectations.

I would like to see a lower cap and have a limit of dollars for international. At my last office they capped the International royalties at $3000.

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The staff and other agents are very helpful and hands on with new agents! The trainings and coaching Coldwell offers is beyond expectations!

I personally haven’t had any issues or any complaints with the office I’m at. Coldwell Banker Reality is the place to be! I shopped around a lot and no one offered the training or percentages they offer! When I walked into Coldwell Banker Realty I felt a sense of comfort that I didn’t feel at any other office, and I know I made the right decision by choosing Coldwell Banker Realty!

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I like the dedicated and knowledgeable managers that are always available to help you through anything. Great educational opportunities mixed with latest market info and tools to keep us competitive without personsal investigation time or financial investment. Finally, a solid, recognizable brand that gives buyers confidence. Great, encouraging and supportive corporate culture. Your success is their goal.

I do wish there was more training and support for developing Commercial opportunities.

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I don't like much, they offer what everyone else offers but they just charge you way more for it. That’s on top of the 30% split they take from every commission. They take 30% and then ask for $150 a month for desk fees and other things. Don’t go to a big box broker, too expensive.

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Best company in 16 years I have worked for . They are great to their agents. Free continuing education, and they provide good tools to work with. Everything is great I cannot think of anything that needs improving. My location is great at assisting each other too. Love the friendly environment, but research your office location first. It can vary!

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I appreciate the excellent training, a well known name in the industry, reputation for the importance of service, not dollar signs, and the reasonable monthly fee.

They need to work on the realization that the industry is heading towards transaction based commissions and CB needs to catch up. As a corporation keeping the agents well being front and center is paramount.

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I really enjoy being part of their brokerage. I like that they have a listing concierge and presentation, it is all very helpful. They are a very well known brokerage, and there are offices all over town. The commission split is also very phenomenal, and they really do provide you with all the sources you need. I wouldn't recommend this brokerage to new agents, only because they really don't offer great training. Their training classes are external from the brokerage, and there's not much coaching for new agents. It's a good place for experienced agents.

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They are very lenient when it comes to part-time agents. Most brokerages don't allow part-time, but Coldwell Banker is very flexible and supportive to agents like me. They offer really great support, training, resources, marketing tools, technology, software, and have a really friendly environment. I think it a very good brokerage for agents to start their real estate career, especially because their name recognition brings in a lot of traffic.

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Coldwell Banker make sure their agents are well trained and have lots of support any time you need it. They ensure you have a good grasp on contracts and help me provide great service to our clients.

They do an awesome job and do not have any complaints. I feel well supported by my team and office staff.

Coldwell Banker will help you be successful at whatever your goal is.

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What I like most about Coldwell Banker are my broker and the apps. The classes and all the training.

They could offer more guidance for new agents. More training on the field.

I would like to learn how to get leads if you don't have any contacts.

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The training, the OA and manager, the culture, the possibilities!!! I have learned so much in my short time in the business!!

More social events would be welcome!

This is a top notch broker that you can count on their support in every aspect!!

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Coldwell Banker has great training, awesome broker and reputation of integrity and competence. There was bonding between agents and always someone to ask for help. However I didn’t get a donation promised by a colleague on a personal rental. I also was not paid by the owners on a couple of leases to be totally transparent. No fault of the company’s. Just a fact.

The largest room is always improvement but I have no suggestions or complaints against Coldwell Banker.

I appreciated the compliance checks to insure quality control.

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Coldwell Banker is a FANTASTIC, all inclusive brokerage. The training is limitless. You absolutely can go as far as you like… you are your only obstacle.

Their lead generation could be a little more robust . For example, to include preapproval indications, first time home buyer, ,etc …. More detailed information.

You absolutely set your limits. If you want to go far, you can, if you work for it!

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Love the people, culture, product and all Coldwell Banker has to offer. They are always trying to improve and always trying to find ways to help agents be successful. They really care about their people.

Couldn’t be happier with them and I’ve been other places. No other brokerage compares

You will love working here. The dynamics and culture are not something you get with other brokerages

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I originally went to Coldwell Banker because of a family member who is in real estate. I enjoy the programs that they offer. Make sure you understand all the programs offered inside and out - they could really help you! I get 95.5% over 250k in production and pay about $189 in fees per month.

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It's a great brokerage. They have a lot of learning opportunities and systems to assist their new and senior agents. I think it is a really good brokerage for new agents to join because it is one of the biggest brokerages, and they have all kinds of departments for different areas in real estate. They have a department for rentals, apartment locating, property management, and all kinds of real estate opportunities.

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They take too much money. There are too many desk fees, they give you a shitty return on work that you do, there's no way of moving up on your residual and no type of retirement program. The broker that I had was great and knowledgeable. but when it comes to it, they are not a broker centric agency anymore, but more of an agent-centric company. So brokerages aren't doing business because of the name, they are doing it businesses because of you, and what you can do for them.

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What do you like about Coldwell Banker?
Great training. Great instructors. Friendly environment. You can call any one for help even the President of the company wants to know you personally and wants to help.

What are some things to improve upon?
As a new agent, I wish I can get leads from my office; but I am given floor time to be able to receive calls or customer walking in the office.

Anything else you'd like to share with other agents?
I would like to invite new agents to join Coldwell Banker because Real Estate is not easy if you don't get good education, advertisement, help to develop your brand! Coldwell Banker Brokerage is THE # 1 to give you all the tools to succeed.

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Love the camaraderie and support. Great training and staff is amazing. Great support and team work is phenomenal

Although, the office fee seems a bit high.- if you aren’t taking advantage of using the office it seems insane to me.
Overall, great people to work with, but monthly fees are steep.

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I really like being a part of this brokerage. Besides being a nationwide brand name, They have many resources and marketing tools to help agents bring in more traffic. Being nationwide also makes it easy to transition when an agent or client moves out of state. It's definitely a good and supportive brokerage.

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Worked for Coldwell Banker in Indiana. I decided to leave because I moved across the country. After some time, it was time for a change.

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The brokerage itself is great. They provide great training, and everybody is always available to offer assistance. We also have access to 3 brokers that come into the office every day, and all we have to do it walk into their office. I absolutely love being apart of their family.

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There is training provided every week onsite, that way, us agents can get the experience and speak to people to get a feel of everything. They also provide us phone time to get leads. Most agencies don't give you that opportunity. Our brokerage is very well known, and the best part of that is that we are able to transfer referrals out of state. Definitely a great brokerage.

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I'm looking for more of a team setting. I'm kind of a one-man band (very secluded). I needed to change things up and find a way to make more money. I get 80/20 commission splits and pay $179 per month in fees.

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The best part is they provided us with classes, trainings and leads. Right now, I am happy with them so I don't think there's anything I want to change. I think commission splits were fair including fees, and they provide the level of support I need.

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Great company to work for

They have a great team. I just left there because of a family situation. For me, the commission split needs to be where I want it to be. They go by volume, and since I was out taking care of my brother, my volume went down.  I wasn't able to produce like I normally do. And then the commission split was lower. For me, doing real estate for 19 plus yrs, I just don't feel I should be getting a 70-30 split.

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Mostly experienced agents

The best part of it, is you are being surrounded by experienced real estate agents. I wish we had more training, but I think it's the same for every company. If I could suggest an improvement, I would add more attention and training to new agents. I think the commission splits were fair. They don't provide support or leads.

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Don't have any major issues

The best part is their platform. I really like their CRM. Every agency has transaction fees, and I totally understand that. I do think the commission splits were fair. They offer free internal and external trainings. They don't really provide leads unless you sit in and people call in the office while you're there. I did that for 6 months just to get started.

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We're like a family

I love Coldwell Banker. I wouldn't trade it for anything. We're like a family there, and they help us with everything. They're a big company and they're great with marketing. The training is the best. I like that I can always call my broker for anything and everything, no matter what time it is.

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very caring people!

This is a very caring company. I am not an active agent in this past quarter due to medical leave. However, they still find a way for me to keep up with any updates at my most convenient time to make sure I'm still on top of my game when I get back. Pay is good. You will get what you put into it.

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Many education opportunies

I have been working for them for a long time, I have not experienced anything that's bad. But the good thing about working for this brokerage is that they have a lot of education opportunities to make sure you stay on top of any new rules and regulations. They also have new practices to make sure you know exactly the best way to deal with your clients. They put you in front of a lot of vendors, title companies, inspectors, just to make sure you have wide options to offer to your clients and make sure they are treated the best. With everything that they offer to me and the opportunities, I totally think that it pays for itself.

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Good local reputation

The local reputation in Minneapolis is great. Everyone has good things to say about the Coldwell Banker brand.

The training given to new agents wasn't extensive. And when you are just getting started, there are so many tools it is overwhelming. I am sure the tools are more useful if you have been in real estate for years but when you are new it is just too much.

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Coldwell Banker Vanguard Real Estate

The company has low morale in my Jacksonville team. There's no ability to grow. The broker takes 30% of commissions.

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Raleigh office

Coldwell Banker in Raleigh wasn't a great fit for me. I am looking for a new brokerage which has great support, better resources, and better morale. I also need a higher commission split.

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Coldwell Banker Bullard Realty

I have been with Coldwell Banker Bullard Realty for more than a year now. For extra income, I also have to work somewhere else part-time. The leads that I am getting at Coldwell Banker are not enough to help me transition into full-time real estate.

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Coldwell Banker is giving me a good deal (otherwise, I would find somewhere else to go!). If you want to go into real estate, you need to get a massive massive education on how to do business. You have to do well in sales, and also be educated when it comes to expenses.

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Wasn't the best fit for me

I'm looking for more of a team setting. I'm kind of a one-man band (very secluded). I needed to change things up and find a way to make more money.

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You get what you pay for

Working for them is excellent. The training is top of the line, world-class. Regarding the pay, well, you get what you pay for. I am a part of their relocation team and I do not depend on leads.

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Great brokerage

It's a great brokerage. I don't pay fees and I don't have a commission split because I'm an employee and not a contract worker. The main thing that brings agents to Coldwell Banker is the professionalism and the years of experience that the broker has.

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I really loved my time with Coldwell. I achieved Coldwell Banker Bain’s International Diamond & Sterling awards, which recognizes agents with production levels in the top 5% of the company. I'd recommend it for realtors who want to succeed.

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I am very passionate about real estate & I have nothing but love for the industry. I need leads and Coldwell doesn't provide any of the tools to get them. I would prefer an office which has good systems in place, great tools, resources.

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I am part of a team, and get paid by the hour plus incentives and referrals. I made about $100,000 last year from selling $3 million. Commission splits on my listings were 75/25. Want to train to be a buyers agent in the high end market.

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A Great Place to Work

I like the manager and the people in my office. It's a great place to work, and they provide a lot of things I need to be effective at my job.

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I've only been with Coldwell Banker since 2019. I've got nothing bad to say about them overall. The negative spots are pretty typical for most brokerages, there are little to no leads provided. They need to improve their commission and fees if they want to keep the great talent they have.

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They offer lots of tech support. The education for established and new agents is top-notch. My colleagues all exhibit great professionalism. The only thing I'd really suggest trying to change is the transaction fees. 70/30 split and $140/month in fees.

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I'm currently working with Coldwell Banker. I disagree with the way they train agents. I wish they give much better splits. Mine is 70/30. There are insufficient leads for the number of agents who need them. They also charge you for a 1800 number.

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The team morale is my Cincinatti office is non existant. Beyond that, they do not provide you leads at all.

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I've been with Coldwell Banker for 2 years now. The only reason I'm considering leaving is I have to drive 40 miles each way which is a bit far. I want to find something closer. My split is 80/20 which I feel is fair.

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I originally joined Coldwell Banker because of the prestige the organization has. I enjoy the hands-on training, and online training you can access 24 hours a day. The fees could always be lower. One thing they do well is teach you how to market yourself. Commission splits and fees are negotiable.

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I'm was with Coldwell Banker for 7 years. My volume sold per year was over $2 million. The reason I left was that many promises were made but not fulfilled. I've been getting my own deals and it doesn't make me busy enough. There were no leads and no support.

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Coldwell Banker is one of the most well known real estate companies. I feel like the tools and support given are pretty good. Put in the time and effort, and you can really have a good career here.

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About

Coldwell Banker is an established franchise brokerage. Like Keller Williams or Century 21, offices are individually owned and operated. It offers the furnishings of a traditional firm: strong brand recognition, elaborate support & systems, and in-house training opportunities at all levels. Coldwell Banker is a name that’s bound to open many doors, particularly for new agents.

Splits are low, but as a new agent, you get the chance to hang your real estate license with an established brand with plenty of top-producing offices around the country. Access to excellent training and close contact with experienced agents & brokers will also give you better odds of advancing your practice.

 

History of Coldwell Banker


The company was founded in 1906 by Colbert Coldwell, following the San Francisco earthquake. It’s still regarded as the most severe quake ever to hit the US. Many families sold their properties to unscrupulous associates – who made a killing by reselling them. Coldwell based his new company on the pillars of honesty and integrity. His drive was to help in the rebuilding effort.

In 1913, Banker joined the venture as a salesman. One year later, they formed the Coldwell Banker partnership, which lasted until the company became a privately held corporation in 1961. 

Coldwell passed away at age 84 in 1967, having never quit or retired. In 1968, CB went public.

Today, NRT LLC owns and runs Coldwell Banker. It’s a subsidiary of Realogy Holdings that has other famous franchises under its umbrella, including Century 21, Sotheby’s, Better Homes, and more.

 

Coldwell Banker Facts and Statistics


  • Coldwell Banker recorded over 1 million transactions worldwide in 2018. 
  • The brand has a presence in 49 countries and territories. 
  • In 2018, the total sales volume in the US was $246.1 Billion. 
  • Up to 145.5 million people visited Coldwell Banker affiliated websites in 2018, making it the most visited real estate brand online.
  • The Coldwell Banker® brand has maintained an honest approach to business. It was the first company to have agents disclose any defects on listed properties – long before seller disclosure laws.

 

Coldwell Banker Technology


pexels-anna-shvets-4226122Coldwell Banker might be over 100 years old, but it’s committed to developing its technology products. 

Charlie Young – company CEO – maintains that they are a real estate company, drawing a sharp contrast with competitors like Keller Williams, Compass, etc., who are taunting themselves as tech companies.

 

What kinds of tools does Coldwell Banker offer?


CBx® Technology Suite

The suite has two main offerings. The CBx® Seller Leads promises to help you leverage big data and find buyers with predictive analysis when you list homes. CBx® Buyer Locator will generate a profile of likely buyers.

Website & CRM platform

Coldwell Banker agents receive access to Zap. It provides agents with personal web pages linked to the office’s website, where customers can directly search for properties. The Zap CRM allows agents to track all interactions with clients from prospecting to closing.

pexels-jopwell-2422293Corporate Culture

Coldwell Banker prides itself on loving people. It also values excellence with a special significance placed on its “true blue” color.  According to Coldwell Banker, it denotes an endless sea and vast sky showing the company’s practice of seeing possibilities despite obstacles.

CB’s recognizes the importance of connections in real estate. They organize Gen Blue events that bring together agents, brokers, and managers annually.

Coldwell Banker is conscious of the fact that real estate is a woman’s world based on agent count. And has identified that women are underrepresented when it comes to ownership. That’s why they are making strides to have more women in ownership and broker positions. The brand won the Women’s Choice Award® in 2018.

Coldwell Banker has a strong reputation in the industry, and the brand is respected internationally. 

 

Coldwell Banker Training Program


Coldwell Banker is known for bringing many new associates on board. They offer many training opportunities to sharpen the agents’ business skills with up to 13,000 clock hours allocated yearly. Courses are reviewed periodically to keep pace with the changing world of real estate. 

Examples of their training opportunities & programs include: 

  • Coldwell Banker AMP: “AMP” stands for Accelerated Marketing Partners and seeks to boost the productivity of new agents quickly. 
  • The Coldwell Banker University boasts of experienced instructors with courses offered online and in-person. 
  • Coldwell Banker Bain: Features certified real estate programs taught by 25 certified instructors.
  • Coldwell Banker Mentor Program:  Most offices provide in-house mentoring whereby experienced associates take new agents under their wing.

FAQs

CB follows the dependent brokerage model with splits ranging from 55/45 to 60/40. There is a 5% franchise fee off the top of the gross commission.

For instance, if an agent earns $20,000 in commissions, the franchise fee is $1,000. The remaining $19,000 is shared between the franchisee and the agent. 

After earning more than $100,000 in commissions, the agent will only pay a franchise fee of 6% for the additional sum at a 100% split.

Some of Coldwell Banker benefits include:

  1. Lead generation:  Prospects may access MLS listings from your local office website. After signing up, they will get matched to the franchisee’s agents.
  2. Enough technology and tools.
  3. Brand recognition: Take the extra step of finding out if the local Coldwell Banker office is getting most of the listings in its marketplace. In some places, independent brokerages dominate the market.

Media coverage: Coldwell Banker has some of the most effective ads in real estate. You might also know of its partnership with NBC to bring the Open House series that airs on Sundays. 

Coldwell Banker offices are supportive of new agents for various reasons:

  • Enough resources and staff to grow your business, for instance, administration assistants, marketing specialists, account professions, etc.
  • Some offices offer support services in graphics design, videography, social media branding, etc.
  • Associates get freebies, including open house signs, professional photography, features in the Coldwell Banker Magazine, and more.

Most people commend the training and support offered to new agents. The management is professional, supports associates, and promotes diversity. 

The most common complaint about working at Coldwell Banker is the low commission splits, which might drive seasoned agents to independent firms.

Desk fees vary by office, but are generally lower than other brokerages.  This is, of course, offset by their less favorable commission splits.

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 3/23/2022

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