Real (Real Broker)

Real (Real Broker)
3.87
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/ based on 15 reviews

Reviews:

AgentAdvice verified reviews: Businesses can’t pay to alter or remove their reviews.

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3.87/5

based on 15 reviews

  • 8 Great
  • 2 Good
  • 2 Ok
  • 1 Bad
  • 2 Terrible
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The amount of information you guys provide and tools to succeed far exceeded my expectations. The team atmosphere is contagious. You can tell a lot of entrepreneurial minded people are drawn to Real and the creativity it allows us to foster in our personal businesses.

Honestly not much. Communication is great and any time I’ve needed help from support I got it in a timely manner.

Make the jump and take home more of the share while working alongside awesome people in an ever-growing company!

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The company’s resources for agents are simple and the tools they need. The branding is simple and universal.

Onboarding agents should be kept as easy and simple as possible. Keep payment fast and easy.

Best new brokerage and this is going to be the most growth for agents.

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What do you like about Real (Real Broker)?
I like that Real looks out for their employees. Giving several opportunities for us to make revenue is a plus. I’m fairly new to the company and I am looking forward to growth. I am just getting my feet wet, and plan on sticking it out to be the best I can be.

What are some things to improve upon?
Right now I don’t see a downfall. I only been here less than a month and is being totally supported through my first deal with Real.

Anything else you'd like to share with other agents?
Give it a shot. You never know the benefits if you don’t try.

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I love the warm culture Real offers it’s agents. An open door of a plethora of knowledge. Also love the attraction culture we want production over recruiting. By attracting quality agents, you'll have positive company growth.

Wishlist: Just some backend support on dashboard, Stocks plans and more marketing tools to infiltrate the marketplace on Real.

Look for Quality over Quantity you will win every time.

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I love the stock and that it's moving to nasdq. I like the split. Like the operating folks. Overall, with brokerage - I need to have better systems to get referrals and leases paid!!

Overall I'm happy with and like the brokerage I think the app is not very tech savvy and could use quite a bit of improvement...
3rd party vendor used to get us paid is awful! The customer service is poor...Overall, with brokerage - I need to have better systems to get referrals and leases paid!! I have four transactions one was a lease for a friend, three were referrals to other parts of the states that have closed well over six weeks ago and I have not yet gotten paid. Only sales get paid timely as that Comes in as a wire from the title company.

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At this time am not very happy the broker is not very responsive. I would like to see more one on one follow ups with agents.

What are some things to improve upon?
I think agent support needs improvement
Getting paid on time.
Available training 24/7
Ways of payment our dues
More one on one broker availability or support
We need lead generation training and or leads
Need more agent support when collecting payments.

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I'm new to real, I don't need help with real estate or hand hiding however, I have no idea where to upload my docs for my closing and there's nobody that I can call that can give me this information they keep transferring me to a person after person after person so this has been very frustrating to the point where I might leave REAL because I don't know what documents are needed for my transactions. I'm not sure how to get to the workplace to read how& what to upload to sky slope

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I like the app and the ability to see my stocks. I like the support message app, sometimes I get a quick reply

Things to improve upon: Paying commissions on time, correcting CDAS quickly, paying referral fees on time. Real is growing very quickly but the company still has a lot of new hires. Be prepared to wait for your commissions, they are still learning some quirks.

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They are all about being genuinely kind & hard working . We love the experience here. The people are uplifting & our business has grown so much.

They are a new company so I’m excited to see how the grow & evolve. There really aren’t any improvements needed at the moment.

If you’re looking for a place to feel welcome, to have resources, to connect with top agents who are also kind & humble.. this is your place.

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Real agents have access to full brokerage services and support at their fingertips, through the proprietary mobile app. Real agents enjoy a competitive split of 85/15 with a low $12,000 annual cap...and better yet - no monthly fees! There are zero 'Gotcha' fees, agents can opt in for a full Chime CRM account for $25 per user per month! I love the virtual aspect, Real is a young, fast growing company that is expanding their national footprint.

Real is not a great fit for brand new agents, they are developing a new agent training program.

Real agents have the opportunity to earn stock in the company by capping, introducing agents to the company, by achieving Elite agent status, or purchasing directly with commissions. Real is focused on production, not recruiting. They a really strong set of core values, which is woven through the company's DNA. I particularly love their first core value: 'Work Hard, Be Kind'. It's a great young brand seeking top talent across the US!

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Real is the most technologically advanced brokerage I am aware of. There are no desk fees and the commission splits are great. The onboarding process was smooth.

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Real is all virtual....

Because Real is virtual, they don't have anybody in your local market to help you! You have to do everything on the phone app, which isn't easy if you have bad eyes.

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There is lots of help from all of the other agents out there (and the brokers), even though they are virtual. The commission plans cannot be beaten, and there are no desk fees at all.

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For new agents, there are lots of calls to help you succeed. All in all there isn't a lot of pressure compared to standard real estate firms.

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Real is a tech company not a real estate company. They do have good support and very good technology. And of course good commission split. But you really need to be an experienced agent to take full advantage. Being a remote employee can make you feel kind of isolated.

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About

About Real

Real bills itself as the first mobile tech-based real estate firm. Agents don’t operate out of the traditional office. All the agent tools, broker support & more are all packaged into a single mobile app. 

Focusing on the increasingly tech savvy nature of agents, Real offers a model that can give agents a better work-life balance and greater financial opportunities to give them more ownership over their career.

Beginnings & History of Realpexels-marc-mueller-380769-1024x575

In 2014, there was a convergence of real estate experts and technology entrepreneurs with the mission of creating a new tech-based real estate brokerage. 

Notable figures, who contributed to the firm’s founding, included Tamir Poleg (current CEO), Gal Weiss (founder of Ocean Technologies) & Yuval Niv (current CPO). 

In just six years, Real has gained a foothold across 96 markets in 20 states. It emerged as one of the finalists in the Inman awards Innovative Company of the Year in 2016 & 2017. Through several venture funding rounds, the company has raised over $11M.

Quick Facts about Real 

  • Real is a virtual brokerage. They keep their physical offices to a minimum only where mandated by law. Instead, agents work from home or shared office spaces. They have lower fixed costs since they are virtual, allowing them to pass savings on to agents & clients. Agents receive on-demand support from brokers & experts regardless of their location. 
  • Real is ranked amongst the top five virtual brokerages in the U.S. 
  • Top producers, community members, and referrers are always recognized by being featured on their website.
  • Mobile technology is at the heart of the company. 

moneyPassive Income

Real encourages agents to bring in more recruits. Each referral grants you a cut of 5% on the total sales the recruit generates up to the annual cap for attracted agents. You can earn a maximum of $4000 per referred agent annually for capping agents. Real pays the commission directly. 

Once you join the elite revenue sharing plan, (after getting your tenth referred producing agent), the revenue share extends down to 5 tiers. 

Working at Real

Overall, the overwhelming number of agents think that it’s a great company with top-notch technology. The platform is mobile-based, so agents aren’t tethered to an office.  Some agents love this hands-off approach. The company tries to promote a sense of community even without face-to-face interactions. 

The support team is known for responding quickly and offering exceptional services.

Real’s agent tech stack

Real is tech-centric, so expect a wide array of tools & technologies. Here are some options you’ll get: 

Marketing Suite

Consists of productivity and collaboration apps to promote and elevate your business. 

Skyslope

Utilizing this platform, agents conduct paper-less and compliant transactions from start to end. 

Chime CRM

This third-party app offers a bundle, which includes CRM, IDX,  lead generation, team management, and more. The idea is to help agents generate and more effectively help clients.

Real Apppexels-energepiccom-313691 (4)

Work revolves around the “Real Mobile App for agents.” It allows them to carry out CRM tasks, communicate with prospects, access marketing & branding assets, etc. 

Agent training

Agents can learn from top producers and real estate experts from live video sessions hosted multiple times per week. The brokerage also provides articles and guides used for self-study. 

If you join a team headed by a more experienced agent, you may get one-to-one coaching. Contacting support is another way to have questions answered. Weekly national conference calls also give agents a chance to network and learn.

FAQs

Real has some of the best splits in the industry.  Agents take 85%, with Real taking a 15% share. 

The cap is $12,000. If you hit the cap which is reasonable by industry standards, you keep 100% of the commissions afterward.

Keeping costs down by minimizing offices has its advantages. The biggest pro is that there are no desk fees. 

Some virtual brokerages don’t impose desk fees but will charge monthly fees. Well, Real has neither desk fees nor monthly fees. 

There are transaction fees, though. Along with a $149 sign up fee, you pay $225 transaction fee after cap, a $125 lease transaction fee after cap, and a $500 brokerage fee which comes from your first two transactions. 

While agents at many other firms have to pay for E&O insurance, Real doesn’t charge at all. 

Yes. Real offers a stock incentive plan to those agents that contribute to the growth of the company.

Before cap, agents are paid out 5% in stock per transaction with 25% additional shares one year after the transaction at no cost to the agent.

After cap, agents are paid out 10% in stock per transaction up to $15k annually with 50% additional shares one year after the transaction at no cost to the agent.

Real also offers stock awards to agents that bring in other agents to the company after the referred agent completes a transaction. The stock opportunity is based on Real’s capping and attracting table.

In addition to all of these opportunities, Real has an Elite Agent Stock Award offering agents with exceptional sales volume additional stock opportunity. Agents must meet one of the two requirements:

  • Pay the full annual cap AND generate $6k in post cap transaction fees
  • A minimum GCI of $500,000 AND at least 10 completed transactions

Becoming an agent at this virtual brokerage is easy – just submit a form on their website and a local leader will get in touch with you.

No monthly fees: Few brokerages can claim to have no monthly, E&O, franchise, tech, or desk fees.

High Commission Split: In reviews, many people have highlighted that the commission split is fair.

Easy to build teams: The brokerage offers a minimum 25% team member split to the team lead. 

Innovative technology: Let’s point out this amazing fact: Facilitating a real estate sale from your mobile phone is pretty amazing. Many agents in reviews say that they like the tech.

Earn passive income: You’re rewarded for attracting new agents to the company.

In a number of reviews, agents mentioned that they had difficulties at times accessing support from state brokers. They want more brokers assigned to each territory. 

You’ll not enjoy the same name recognition or the backing of a famous company.

Unless you join a team, working alone might prove difficult if you can’t motivate yourself. Remote working lacks the structure of an office environment. The broker is often miles away, which means no in-person interactions or supervision.

It is not a franchise and doesn’t have franchisees.