Real (Real Broker)

Real (Real Broker)
3.71
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/ based on 24 reviews

Reviews:

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3.71/5

based on 24 reviews

  • 13 Great
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  • 2 Ok
  • 3 Bad
  • 4 Terrible
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Andy Assad

Their TIPLATI payment system is questionable. Can take up to 5+ days to receive payment once it has been issued. In today's high-tech world to wait 5 days for a transfer to come through is very questionable!! Who is holding on to that money during that period?

Transfer of funds to be executed within 24 hours. Previous brokerage was in my bank account within 4 hours of the transfer being executed.

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Tom Jess

The concept of Real Broker is actually pretty great! Passive income, tech based, and they are working on creating a super motivated culture!

Honestly, I wouldn’t have to left had there not been so many support issues. Also, it helps to have a good leader as a broker. I can’t fault Real Broker for that last part, but it was ultimately a deciding part of my leaving the company.

If you’re an agent looking for support, organization, and accountability, you may want to go to a more established brokerage. Maybe even join a team. If you’re already self-sufficient, organized, and have your processes in order, you’ll be just fine at Real Broker. If at any point Real Broker gets a better hold on their processes and support systems, I may be signing up again but not before then.

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DMA Real Estate

I have been in the Real Estate Business for 28 years and have worked for a Small Independent Broker and a National Brand. I can honestly say this is the Most Fun I have had since I have been in the business. Top 5 Reasons I love it at Real Broker. 1. Culture. Not only do they write their core values down on paper...the agents and executives live by them. 2. Revenue Share. 3. Equity Ownership/Stock. 4. National License so you can expand easily to to other areas and States. 5. Ground Floor Opportunity. I also love that the attraction model is awesome. Real Broker wants you to be a producer first and sell Real Estate. If you come across someone you want to be in business with they encourage you to tell them the value proposition of Real Broker. No Mass "Lunch and Learns" and no emphasis on Recruiters or Social Influencers. I almost feel they made Real Broker for my Real Estate Team!! Everything we were looking for...and MORE!!

Because they are scaling so rapidly there are a few speed bumps when it comes to logistics at times. Great part is that any issue is resolved swiftly and kindly. I actually would have expected more issues with the rapid growth but they have been few and far between.

If you are a new agent there may be better companies out there to begin your Career. If you are a producing agent I cannot think of a better place to be. If you want to figure out an "Exit Plan" from your Real Estate Career....This is the place to hang your license.

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Deanna Chavez

Real Broker has an amazing culture. They are extremely supportive and agents are willing to help each other out! Their elite agent program is fantastic and it is a great opportunity to get in on the ground floor/development.

Back office access is in process so we can see our splits and how close we are to obtaining elite agents. My broker is super approachable and being able to call him is fantastic. If you are a producing agent, this is the company for you. Your hard work will pay off by quickly meeting cap and by the elite agent program. As a new agent- a team may be the best way to go as this is a newer company and still has a few kinks to workout.

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Ken Kaiser

Great splits, Real Academy is amazing, local support with a national brand. Revenue share and equity are huge. We moved our entire brokerage over and everyone is happy with the move. A huge upside to the small issues associated with the rapid growth of this company.

A fast-growing company with small hiccups associated with rapid growth.

This is a fast-growing company. There will be small issues that happen when a company grows so quickly. The upside is well worth dealing with the temporary issues.

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John Hanson

Real Broker LLC has a fabulous commission structure. Great corporate philosophy! Opportunities for growth.

Making sure agents get onboarded. I understand we are growing so fast it makes onboarding difficult. Shore up that process.

Talk with someone to find out if it is the right fit for you.
Reach out with any questions

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Jace Bowlin

The opportunity to have Real give back to their agents in multiple streams of income. The leadership is amazing and being able to collaborate with like minded agents is awesome. No agent left behind is what Real is all about!

It is still fairly new brokerage but we are taking huge strides in tech.

This brokerage is unlike any I have ever been apart of. The brokers actually care and want to see agents succed.

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S Dun

Real has a decent split, however they say you cap out at 100%, but they start charging you transaction fees.

Payment with this firm is a joke. They state commissions will be paid within 72 hours. In my experience, there was never a payment of less than two weeks out. They come up with every excuse in the book to delay payment.

The company does also offer a stock purchase plan through commissions. This is a great idea however real Broker LLC does not follow through on the purchase of the stocks. They will take your money and hold it and you have to threaten to get it reimbursed

This firm is a copycat of EXP realty. Anything EXP does this firm will follow. They recruiting tactics are Aweful. They will do anything to get someone in their downline

Agent support is awful on the corporate level they did not allow anything to be handled on the state level

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Previous Agent

I Initially liked that Real Broker was a tech-focused brokerage that boasted virtual support from anywhere. However, that quickly changed.

They could improve their support!!! I’ve had countless issues unresolved for over a year now. Support takes several days to reply to urgent messages or help needed. They say they usually respond within (2) hours, but that is rarely the case and if/when they do, it’s typically a generic response without thoroughly diving into the solution.

They do not fully support agents, especially part-time agents. I have an investment company with a larger book of business and whenever I would ask questions, they treated me as if I needed to already know or as if I was a pest for asking. Completely dissatisfied with the company as a whole, which is why I chose to leave!

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Emily Petersen

The amount of information you guys provide and tools to succeed far exceeded my expectations. The team atmosphere is contagious. You can tell a lot of entrepreneurial minded people are drawn to Real and the creativity it allows us to foster in our personal businesses.

Honestly not much. Communication is great and any time I’ve needed help from support I got it in a timely manner.

Make the jump and take home more of the share while working alongside awesome people in an ever-growing company!

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Tre Serrano

The company’s resources for agents are simple and the tools they need. The branding is simple and universal.

Onboarding agents should be kept as easy and simple as possible. Keep payment fast and easy.

Best new brokerage and this is going to be the most growth for agents.

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Lakesha Upson

What do you like about Real (Real Broker)?
I like that Real looks out for their employees. Giving several opportunities for us to make revenue is a plus. I’m fairly new to the company and I am looking forward to growth. I am just getting my feet wet, and plan on sticking it out to be the best I can be.

What are some things to improve upon?
Right now I don’t see a downfall. I only been here less than a month and is being totally supported through my first deal with Real.

Anything else you'd like to share with other agents?
Give it a shot. You never know the benefits if you don’t try.

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Jason Smith

I love the warm culture Real offers it’s agents. An open door of a plethora of knowledge. Also love the attraction culture we want production over recruiting. By attracting quality agents, you'll have positive company growth.

Wishlist: Just some backend support on dashboard, Stocks plans and more marketing tools to infiltrate the marketplace on Real.

Look for Quality over Quantity you will win every time.

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Csilla

I love the stock and that it's moving to nasdq. I like the split. Like the operating folks. Overall, with brokerage - I need to have better systems to get referrals and leases paid!!

Overall I'm happy with and like the brokerage I think the app is not very tech savvy and could use quite a bit of improvement...
3rd party vendor used to get us paid is awful! The customer service is poor...Overall, with brokerage - I need to have better systems to get referrals and leases paid!! I have four transactions one was a lease for a friend, three were referrals to other parts of the states that have closed well over six weeks ago and I have not yet gotten paid. Only sales get paid timely as that Comes in as a wire from the title company.

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Real (Real Broker) Agent

At this time am not very happy the broker is not very responsive. I would like to see more one on one follow ups with agents.

What are some things to improve upon?
I think agent support needs improvement
Getting paid on time.
Available training 24/7
Ways of payment our dues
More one on one broker availability or support
We need lead generation training and or leads
Need more agent support when collecting payments.

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Yvette

I'm new to real, I don't need help with real estate or hand hiding however, I have no idea where to upload my docs for my closing and there's nobody that I can call that can give me this information they keep transferring me to a person after person after person so this has been very frustrating to the point where I might leave REAL because I don't know what documents are needed for my transactions. I'm not sure how to get to the workplace to read how& what to upload to sky slope

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Yvette Hansen

I like the app and the ability to see my stocks. I like the support message app, sometimes I get a quick reply

Things to improve upon: Paying commissions on time, correcting CDAS quickly, paying referral fees on time. Real is growing very quickly but the company still has a lot of new hires. Be prepared to wait for your commissions, they are still learning some quirks.

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Sarah Brieden

They are all about being genuinely kind & hard working . We love the experience here. The people are uplifting & our business has grown so much.

They are a new company so I’m excited to see how the grow & evolve. There really aren’t any improvements needed at the moment.

If you’re looking for a place to feel welcome, to have resources, to connect with top agents who are also kind & humble.. this is your place.

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Gunnar LeBon

Real agents have access to full brokerage services and support at their fingertips, through the proprietary mobile app. Real agents enjoy a competitive split of 85/15 with a low $12,000 annual cap...and better yet - no monthly fees! There are zero 'Gotcha' fees, agents can opt in for a full Chime CRM account for $25 per user per month! I love the virtual aspect, Real is a young, fast growing company that is expanding their national footprint.

Real is not a great fit for brand new agents, they are developing a new agent training program.

Real agents have the opportunity to earn stock in the company by capping, introducing agents to the company, by achieving Elite agent status, or purchasing directly with commissions. Real is focused on production, not recruiting. They a really strong set of core values, which is woven through the company's DNA. I particularly love their first core value: 'Work Hard, Be Kind'. It's a great young brand seeking top talent across the US!

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Real (Real Broker) Agent

Real is the most technologically advanced brokerage I am aware of. There are no desk fees and the commission splits are great. The onboarding process was smooth.

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Real is all virtual....

Real (Real Broker) Agent

Because Real is virtual, they don't have anybody in your local market to help you! You have to do everything on the phone app, which isn't easy if you have bad eyes.

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Real (Real Broker) Agent

There is lots of help from all of the other agents out there (and the brokers), even though they are virtual. The commission plans cannot be beaten, and there are no desk fees at all.

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M

For new agents, there are lots of calls to help you succeed. All in all there isn't a lot of pressure compared to standard real estate firms.

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Real (Real Broker) Agent

Real is a tech company not a real estate company. They do have good support and very good technology. And of course good commission split. But you really need to be an experienced agent to take full advantage. Being a remote employee can make you feel kind of isolated.

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About

About Real

Real bills itself as the first mobile tech-based real estate firm. Agents don’t operate out of the traditional office. All the agent tools, broker support & more —are all packaged into a single mobile app. 

Focusing on the increasingly tech savvy nature of agents, Real offers a model that can give agents a better work-life balance and greater financial opportunities to give them more ownership over their career.

Beginnings & History of Realpexels-marc-mueller-380769-1024x575

In 2014, there was a convergence of real estate experts and technology entrepreneurs with the mission of creating a new tech-based real estate brokerage. 

Notable figures, who contributed to the firm’s founding, included Tamir Poleg (current CEO), Gal Weiss (founder of Ocean Technologies) & Yuval Niv (current CPO). 

In just six years, Real has gained a foothold across 96 markets in 20 states. It emerged as one of the finalists in the Inman awards Innovative Company of the Year in 2016 & 2017. Through several venture funding rounds, the company has raised over $11M.

Quick Facts about Real 

  • Real is a virtual brokerage. They keep their physical offices to a minimum only where mandated by law. Instead, agents work from home or shared office spaces. They have lower fixed costs since they are virtual, allowing them to pass savings on to agents & clients. Agents receive on-demand support from brokers & experts regardless of their location. 
  • Real is ranked amongst the top five virtual brokerages in the U.S. 
  • Top producers, community members, and referrers are always recognized by being featured on their website.
  • Mobile technology is at the heart of the company. 

moneyPassive Income

Real encourages agents to bring in more recruits. Each referral grants you a cut of 5% on the total sales the recruit generates up to the annual cap for attracted agents. You can earn a maximum of $4000 per referred agent annually for capping agents. Real pays the commission directly. 

Once you join the elite revenue sharing plan, (after getting your tenth referred producing agent), the revenue share extends down to 5 tiers. 

Working at Real

Overall, the overwhelming number of agents think that it’s a great company with top-notch technology. The platform is mobile-based, so agents aren’t tethered to an office.  Some agents love this hands-off approach. The company tries to promote a sense of community even without face-to-face interactions. 

The support team is known for responding quickly and offering exceptional services.

Real’s agent tech stack

Real is tech-centric, so expect a wide array of tools & technologies. Here are some options you’ll get: 

Marketing Suite

Consists of productivity and collaboration apps to promote and elevate your business. 

Skyslope

Utilizing this platform, agents conduct paper-less and compliant transactions from start to end. 

Chime CRM

This third-party app offers a bundle, which includes CRM, IDX,  lead generation, team management, and more. The idea is to help agents generate and more effectively help clients.

Real Apppexels-energepiccom-313691 (4)

Work revolves around the “Real Mobile App for agents.” It allows them to carry out CRM tasks, communicate with prospects, access marketing & branding assets, etc. 

Agent training

Agents can learn from top producers and real estate experts from live video sessions hosted multiple times per week. The brokerage also provides articles and guides used for self-study. 

If you join a team headed by a more experienced agent, you may get one-to-one coaching. Contacting support is another way to have questions answered. Weekly national conference calls also give newly licensed agents a chance to network and learn.

FAQs

Real has some of the best splits in the industry.  Agents take 85%, with Real taking a 15% share. 

The cap is $12,000. If you hit the cap — which is reasonable by industry standards, you keep 100% of the commissions afterward.

Keeping costs down by minimizing offices has its advantages. The biggest pro is that there are no desk fees. 

Some virtual brokerages don’t impose desk fees but will charge monthly fees. Well, Real has neither desk fees nor monthly fees. 

There are transaction fees, though. Along with a $149 sign up fee, you pay $225 transaction fee after cap, a $125 lease transaction fee after cap, and a $500 brokerage fee which comes from your first two transactions. 

While agents at many other firms have to pay for E&O insurance, Real doesn’t charge at all. 

Yes. Real offers a stock incentive plan to those agents that contribute to the growth of the company.

Before cap, agents are paid out 5% in stock per transaction with 25% additional shares one year after the transaction at no cost to the agent.

After cap, agents are paid out 10% in stock per transaction up to $15k annually with 50% additional shares one year after the transaction at no cost to the agent.

Real also offers stock awards to agents that bring in other agents to the company after the referred agent completes a transaction. The stock opportunity is based on Real’s capping and attracting table.

In addition to all of these opportunities, Real has an Elite Agent Stock Award offering agents with exceptional sales volume additional stock opportunity. Agents must meet one of the two requirements:

  • Pay the full annual cap AND generate $6k in post cap transaction fees
  • A minimum GCI of $500,000 AND at least 10 completed transactions

Becoming an agent at this virtual brokerage is easy – just submit a form on their website and a local leader will get in touch with you.

No monthly fees: Few brokerages can claim to have no monthly, E&O, franchise, tech, or desk fees.

High Commission Split: In reviews, many people have highlighted that the commission split is fair.

Easy to build teams: The brokerage offers a minimum 25% team member split to the team lead. 

Innovative technology: Let’s point out this amazing fact: Facilitating a real estate sale from your mobile phone is pretty amazing. Many agents in reviews say that they like the tech.

Earn passive income: You’re rewarded for attracting new agents to the company.

In a number of reviews, agents mentioned that they had difficulties at times accessing support from state brokers. They want more brokers assigned to each territory. 

You’ll not enjoy the same name recognition or the backing of a famous company.

Unless you join a team, working alone might prove difficult if you can’t motivate yourself. Remote working lacks the structure of an office environment. The broker is often miles away, which means no in-person interactions or supervision.

It is not a franchise and doesn’t have franchisees.

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the Agent Advice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 1/25/2024