Century 21
/ based on 52 reviews
- Agent Split: 50% learn more
- Fees: $50 learn more
- (866) 698-98938666989893
- century21.com
Reviews:
Agent Advice verified reviews: Businesses can’t pay to alter or remove their reviews.
based on 52 reviews
Add your review here
About
About Century 21
As one of the most recognized real estate companies in the U.S, Century 21 is a choice for many new real estate licensed agents entering the business.
It has strong mentoring, coaching, and training programs. With many successful agents, the brand seeks to create an environment that fosters success.
In recent years, Century 21 agents have rallied behind the vision to deliver extraordinary experiences to sellers and buyers. It’s a strong value proposition to base your business in an age where advances in technology are shrinking roles agents play.
Company History
Century 21 was started in the 1970’s by Art Bartlett and Marsh Fisher. Century 21 grew from a single office to more than 7,000 offices by the time of Bartlett’s untimely death in 2009. Fisher later passed on in 2013 at age 88. Both founders are credited with transforming the real estate industry though they had sold the company to Trans World Corporation in 1979 for 89 million dollars. Century 21 would change hands again in 1985 when Metropolitan Life Insurance acquired it.
In 1995, the company sold to Hospitality Franchise Systems for $200 million. At the time of the sale, the franchise had over 6000 locations in 11 countries.
Today, Century 21 is owned by Realogy, who also owns many other brokerages, including Coldwell Banker and Better Homes and Gardens.
Century 21 Company Profile
Century 21 franchisees specialize in commercial real estate, luxury homes, global real estate, and home sales. Each office is independently owned and run.
The brand’s new mission is to “defy mediocrity and deliver extraordinary experiences.”
Similar to Coldwell Banker, the brand is a subsidiary of Realogy Holdings.
Century 21 supports people living with disabilities. They have partnered with Easter Seals for the last 30 years.
Working for Century 21
Insights gleaned from Indeed.com reveal that the typical agent spends their time at the office or in the field showing homes. Agents also have the flexibility of working from home or part-time.
The atmosphere at Century 21 has been dubbed both “competitive and challenging.”
Some of the pros of working at Century 21 include:
- The chance to work and learn from other agents.
- Brand recognition.
- Good training programs.
- Lots of tools and amazing support staff
- Friendly and supportive atmosphere.
- Good management.
There are also drawbacks of working at Century 21. For instance, some agents complain about not receiving salary or healthcare benefits. That said, this is the typical practice at competitor brokerages as well, where compensation is wholly commission based.
Century 21 Real Estate Training
Everyone receives ongoing training at Century 21, including associates, managers, and brokers. Additionally, Century 21 University has numerous courses available online and in class. Associates can attend webinars and receive certifications & designations from the NAR thanks to accredited courses.
Century 21 Agent Tools
Century 21 Technology tools are meant to help agents grow their business. For instance, listing agents will have their listings distributed by the system to more than 200 aggregator sites (including Zillow, Trulia, etc.).
The Zap® Platform provides agents and brokers with intuitive CRM features. Agents can view all records of communications with prospects. They can enter details about the buyer’s preferences. Zap also collects and aggregates listing data, like the views the property has received online. It can package the data in reports that agents can share with sellers
Associates can track the stages that buyers have completed in the buying-process. There are extra features like marketing tools, website hosting, communication, etc. It’s the end-to-end solution used by most Realogy brands.
Other forms of support offered by Century 21 include the social media & PR studio, Ad Maker, and Preferred Client Club (that allows agents to share customized calendars, guides, etc., with their contact list).
Other top brokerages
FAQs
Most agents receive commission-only compensation. But the company does hire support staff like account executives, sales representatives, etc.
Nationwide, the average real estate agent makes about $41,289 per year, but some rookies reportedly earn more at Century 21. It’s all dependent on your location, amount of sales, etc.
Century 21 commission rates favor a more dependent model. The splits start at 50/50.
The franchise/royalty fee ranges from 5-8%. While there are no desk fees, agents still have to pay for other expenses like E&O fees. Agents report total costs to be around $50/mo, but this can vary significantly based on the office, location, etc. To get more granular numbers, please contact your local Century 21 office.
- Elaborate support system comprised of compliance teams, transaction, sales & listing coordinators, and full in-house marketing teams. Like most brokerages, this includes training and one-on-one coaching
- The company took the 35th spot in Forbes’s 2020 list of Best Employers for Diversity
- Access to other experienced agents and a chance to work with a non-competing broker focused on helping your business grow
- Strong referral programs to earn additional revenue
- Century 21 boasts the title of the most recognized real estate company based on a survey conducted by Millward Brown in 2018
There is a knowledgeable broker that wil...
There is a knowledgeable broker that will help in answering questions that you have about any deals you're working on. The training is great if you follow what they say. Even as a new agent, it's the best place to start a career out of all the brokerages in the College Station area. I like the emphasis on ownership of my career and business instead of being treated as an employee.
The main office is located a bit far from where most of the new home development in College Station is, but Century 21 is opening a second location in the Southern part of town. Soon there will be a convenient place to bring clients no matter where you're showing houses. If you're looking to start a career in real estate, this is the place if you're willing to listen to advice from your broker and if you're willing to work.
There were lots of opportunities for con...
There were lots of opportunities for continuing education hours and training. The company works as one big family and makes sure everyone feels included! I loved the Mansfield office and how the other agents were so willing to help others.
I can’t think of anything I didn't like, they are very accommodating for agents that are full and part time. I started out part time and there were meetings in the evenings for those of us that worked a day job. Even as a part time agent, I still felt included in everything in the office. It’s a great company to work with. I moved out of the area, but plan going back go Century 21 when I move back to the area!
Not very much to like other then the low...
Not very much to like other then the low cost. Found the environment very negative and cut throat without regard for any agents. This was a terrible experience for me being new to sales and the disregard people have for you when money is involved. Found it to be a dog eat dog environment where your professional development isn't a concern to others. You are viewed as competition, a threat!
The broker frequently stands in front of a room full of people talking about agents and embarrassing agents with things that you tell him in professional confidence. Impatient and at times hostile towards agents!
Find a broker where they genuinely care and show with actions that you are successful in real estate sales. This particular office is in disarray and only experienced agents should go for the lower cost. They absolutely SUCK at development of new agents. Many agents told me through actions and words they do t have the time for new agents and that's not going to change because money is involved and a awful office environment!
Training and support are great. Excelle...
Training and support are great. Excellent training program with Judge Fite C21. Continuous education and legal updates.
More one-on-one training, accountability and encouragement would be nice. I’ve worked for several brokerages over the years. Smaller companies may provide higher percent of the commission, but didn’t provide the education and support that allows you to successfully compete and provide the most up-to-date services to your clients. Century 21 always had my back and provided professional leadership which gave me more confidence as a realtor.
The office atmosphere is extremely welco...
The office atmosphere is extremely welcoming and helpful, and the managers are very reliable! I feel very comfortable and empowered by my peers!
The fees are excessive though. There's a franchise fee, transaction fee, office fee, printing fee, etc.
Everyone was super friendly and I believ...
Everyone was super friendly and I believe that the company truly wants you to succeed.
That said, at first I thought the 6 steps for success courses would be very beneficial to me being a new agent, but I didn’t feel like I took much away. It was too much info ( a lot of stories) crammed into an unnecessarily long class. I don’t feel like I got the most hands on onboarding experience and I think covid had a lot to do with it; so a few months in I was still learning things I felt like should have been thoroughly explained and taught in a zoom class from the start. I think C21 could improve on work environment/ office amenities and space so that it is more inviting and convenient for agents to come into the office to work. Overall it was a good experience and I was able to take knowledge taught from my mentor into my new position.
All staff is friendly and supportive. T...
All staff is friendly and supportive. There are many opportunities for learning and even some classes that are free to help you with getting your CE credits. I like their philanthropic nature as well.
I am a new agent in my first year. And I feel like their should be better support for helping new agents find leads. Telling me to call 100 people a day isn't helpful, as that's not what I want to spend my time on. I understand my SOI is important, but some suggestions that I've been given to keep up with them would just make an awkward conversation for me and my acquaintances I typically never talk to, but now all of the sudden since I'm a real estate agent I now want to talk to you and remind you "I'm never too busy for your referrals"...still just seems forced and weird.
Century 21 has great overall resources and top notch computer/ CRM services and other potentially helpful marketing systems. I have a great mentor that has been given to me as well, and I really enjoy that aspect. Overall I do enjoy Century 21 , but man I didn't realize just how much you really are more of a salesperson than I realized... this job isn't for the faint of heart!
Great people to work with at Century 21....
Great people to work with at Century 21. They're very knowledgeable and helpful to new and existing agents. Great environment all around.
It was a very slow start though. Agents would be referring to procedures and I wouldn't have any idea what they were talking about because no one had ever mentioned anything about it to me. If you have a few years of experience, it would be a great place to transfer to but, if not, it may be quite challenging. Plus, they do take a big split of your commission all while charging you pretty high monthly fees.
Century 21 offers the best and most thor...
Century 21 offers the best and most thorough tools and training to ensure their Realtors build a business to succeed. Century 21 stays on the forefront of technology and offers programs and systems that far exceed it’s competitors. With that said, the company also teaches and trains agent in extreme personal service to their clients to build lasting relationships. And last but not least, Century 21 emphasizes and leads in serving the communities where we live and work and supports Easter Seals as its main charity.
Century 21 is only as good as it’s affiliated companies as some affiliates can’t or won’t provide all the bells and whistles that come from Century 21. I’m proud to say I am with the best of the best.
It seems like the company is looking out...
It seems like the company is looking out for each broker and the agents. Lots of resources and educational tools. Take advantage of the resources that are available. Ask your manager for help.
Maybe consolidation of tools would be an improvement. Standardization is not a bad thing.
I love the encouraging and helpful atmos...
I love the encouraging and helpful atmosphere. Century21 embodies the values I resonate with and I appreciate the abundant opportunities and support I receive from the brokerage. I appreciate the help and encouragement from the other agents in the brokerage. It truly feels like a family and everyone has each other’s backs. I LOVE that about this brokerage and appreciate the opportunity to be apart of that culture 🥰
Training resources for new agents is also abundant which I appreciate. If any improvements could be made, I’d say new agents would benefit from more one on one training until we get enough practice to feel confident. I feel like we would benefit from a more inclusive training environment guiding us a little more than the norm in industry
My broker, office admin and peers are al...
My broker, office admin and peers are all super helpful. Great office ambiance. Lots of lead generating, hands on training, marketing materials etc.
Fees are too high 28% from transaction AND from any additional fees charged to client. Franchise fee is too high 8% and it’s deducted from “flat fee” as well…
They do have good training and managers ...
They do have good training and managers in my office. They had a good training for new agents and I have an office with a desk I can use, which I enjoy.
They need to take way better care of agents. Offer splits that compare better. They like their “top” agents and bend over backwards for them but don’t really help all agents
We have a great team with decades of exp...
We have a great team with decades of experience, and many of our agents are very gracious with their time assisting the newer agents. I also like it that our broker isn’t a competing broker - that is really nice. Instructions of feeling any sort of competition, all of the agents feel fully supported by our broker. It’s also a great benefit to have such a broad exposure for listings. Lastly, I’m grateful for the reputation our brokerage has in our community. A more organized training regimen for new agents would be fantastic.
The reason why I signed with them is bec...
The reason why I signed with them is because of their culture. It is really amazing and is different compared to the brokerages I have encountered. They are really a great company. They provide their own training for new agents to build their confidence so that they are well prepared. Everyone is very friendly, and if you ever need any assistance, they are always very responsive.
The broker I work with is fantastic, fri...
The broker I work with is fantastic, friendly, helpful, and approachable at all times.
There’s many different trainings programs and webinars that are extremely helpful
Monthly fees on top of the 60/40 split is a little frustrating. The century21 site is a little difficult to find information too. It could be that I'm new and I'm still trying to navigate it. Being new it was difficult figuring out what site had the content I needed.
I like the brand notoriety. My brokerage...
I like the brand notoriety. My brokerage is good about making classes/meetings available about different topics to help with the contracts or changes made in the industry. This is a good company to have your name be recognized and is given a chance by people that might find you online
They should make the online marketing platform easier to get to. 21online has some good marketing tools and resources but can take a minute to make it personal or it comes out in the incorrect format. Might be user error though.
It feels like a family. Everyone is supe...
It feels like a family. Everyone is super supportive of each other. I get excellent direction from my broker and sales manager! I can run MY business the way I want with support when I need it. Training is excellent as well! I don’t feel like this is the typical “franchise” brokerage; at least where I am located!
They could improve by having a Mentorship program. I’m passed that but it would have been nice at the start.
I like the well known name. I like the ...
I like the well known name. I like the training available. The images that are available to us for advertising are also a plus. I am happy with Century 21 and I have amazing brokers!
The CRM and ZAP leads could be worked on. On the CRM I would like to see the ability to do more with it. On the ZAP leads it would be nice if they were more substantial. If the fees were less that would be beneficial to all agents.
They are great. They are a very supporti...
They are great. They are a very supportive brokerage and they have the best training programs for new agents. The culture makes it very easy for new agents to adjust and if you need assistance they respond right away. I'd definitely recommend this brokerage to new or experienced agents.
I love it. They provide great education ...
I love it. They provide great education and put everything into practice to build new agents' sales and negotiation skills. I'd highly recommend it because of their education, values, and broker support. They have a family type of atmosphere.
I specifically chose them because they w...
I specifically chose them because they were a low-cost brokerage. As new agents, we don't really have money to start off paying all these kinds of fees, so it does help when a brokerage doesn't charge an arm and leg. They have a small monthly fee for minimal brokerage support, and they don't take a commission split. If you are looking for low fees, Century 21 is a great brokerage.
They make me feel comfortable in working...
They make me feel comfortable in working there and they support me all the time. They always help me especially the office manager and assistant. If I would I would give 10 stars instead of 5. Everything was very nice and all the people there were very helpful. Big thumbs up. Definitely recommend.
I love my office and the people are gre...
I love my office and the people are great. The culture of helping each other is also nice. My managers are helpful and encouraging.
I would like to see them reduce their fees though. It’s expensive to work here. One on one training will help those that are not too tech savvy yet, but you definitely pay for the training. Research first.
The reason why I signed with them is bec...
The reason why I signed with them is because of their culture. It is really amazing and different compared to the brokerages I have encountered. They are really a great company. They provide their own trainings for new agents to build their confidence so that they are well prepared. Everyone is very friendly, and if you ever need any assistance, they are always very responsive.
I enjoy being apart of the brokerage. Th...
I enjoy being apart of the brokerage. They have many available resources, staff is great, and the culture is the best. I definitely recommend this brokerage because it is very affordable and the commission split is very fair.
I love the technology & features tha...
I love the technology & features that C21 offers the agents. I love that our office feels more like a family than office atmosphere.
I wish we had a better CRM to collect clients & follow up. I also wish we had better templates to send out. Something I would like to see would be the C21 franchise fees to cap, rather than not. Several other companies, for example Keller Williams, allow the franchise fees to cap at a certain company dollar.
Our broker is amazing! She supports all the agents in many different ways!
At Century 21 the trainings given to Age...
At Century 21 the trainings given to Agents all year round. The simplicity of the Broker. He is accessible anytime 24/7.
Broker should improve on inter agent relationships. Don’t put one agent down in the presence of another. Those who are not producing now may become the apples tomorrow.
Just be yourself. You are not under a Brokerage in order to back bite other agents.!This does not pay you in any way especially considering you are not expecting promotion on the job,
At Century 21 most agents are always the...
At Century 21 most agents are always there if you have a question or need advice. Lee Williams is amazing as he’s always available and willing to be there in your times of need.
I will say, Back Agent is not user friendly. Would also like to see documents and other learning resources up to date.
Century 21 Judge Fite has a great group of agents. I have never witnessed an agent that had a frown or bad attitude in the office. Agents always have a smile on their faces, wether they are having a bad day or not.
Century 21 is family oriented, a charita...
Century 21 is family oriented, a charitable organization, has training for New Agents, A chance to grow as an agent, Just a great place to work.
They could have better training on new lead generation tools and focusing on Nee Agents more to guide them to a successful career.
Be ready for a slow month or 2. Bury your acorns if you know what I mean.
I am very disappointed in Century 21 Alt...
I am very disappointed in Century 21 Alton Clark. They give insufficient training, and legal aspects of making a real estate transaction weren’t even taught. The commission split was 80 20.
I enjoy being apart of the brokerage. Th...
I enjoy being apart of the brokerage. They have many available resources, the staff is great, and the culture is the best. I definitely recommend this brokerage because it is very affordable, and the commission split is very fair.
The office and work culture are better t...
The office and work culture are better than anything I have ever experienced. They have high positivity, and everybody helps each other out. It's not like other brokerages where they are all competitive. They also provide the best agent tools and provide free classes when it comes to CMA's and prospecting. Everybody is very nice, helpful, and their comradery surpasses anything I've encountered. They are a great brokerage that gives back to the community, and I am really glad with my decision. If I had chosen another company, I would've missed out on a great opportunity.
I like everything about them. They have ...
I like everything about them. They have the best support system, great training program, many resources, locations, and are always available whenever they are needed. The reasons to join them, in my opinion, are the training, support, and brand name that brings in so much traffic. They are an excellent brokerage.
They are great. They are a very supporti...
They are great. They are a very supportive brokerage, and they have the best training programs for new agents. The culture makes it very easy for new agents to adjust, and if you need assistance, they respond right away.
I love how the brokerage has two brokers...
I love how the brokerage has two brokers who have over 60 years of experience in the industry. They are not greedy, like other brokers. They actually share the knowledge they have with their agents and make sure they are well trained for success. The office always operates as a whole, and everybody is always willing to guide you with contracts if you are not certain of what to do. They really do help you get on your feet and make you feel at home.
There's limited career options with what...
There's limited career options with what's being provided at Century 21. For personal reasons, I need the ability to grow financially, and that room for growth just is not available to me. My commission split is 75/25.
I liked the tools, training, and profess...
I liked the tools, training, and professional listing presentations. I got to work on and a big project in marketing which was fun! My split was 85/15. I'm moving to another city, so need to find a new brokerage.
Left Century 21 because I wanted a bette...
Left Century 21 because I wanted a better opportunity, a good team, and a better environment. I wasn't getting that with the team I was on. 87% split.
Century 21 in Dallas
Nice workplace, nice environment. They'll make sure you are always productive, so you sometimes end up with a lot on your plate. But, they give a fair share of commission, and a lot of training to hone your skills in this industry.
Commission-based
I like that everyone is supportive of each other. Free training for new agents. The tenured agents are more than happy to assist new ones. The pay is commission based, so nothing is guaranteed. You'll have a hard time if you don't work hard.
Century 21 Olympian required a lot of fe...
Century 21 Olympian required a lot of fees, and I wasn't making enough to pay those fees and still pay for leads. I also didn't have time for a full-time job because I have classes. My split was 70/30
There's a poor commission split & no lea...
There's a poor commission split & no leads provided. There was no real network to work off to obtain my own leads.
Biggest name in real estate
This is one of the biggest names in real estate, and the tools provided are much better than any of the other brokerages. The training for newbies is ample, and the culture of the company is one where people will help each other. The best part (for new agents just getting started especially) - Century21 will shoulder all of the costs for signs and collateral, which as far as I know, isn't something that any other broker providers.
The office and work culture are better t...
The office and work culture are better than anything I have ever experienced. They have high positivity, and everybody helps each other out. It's not like other brokerages where they are all competitive. They also provide the best agent tools and offer free classes when it comes to CMA's and prospecting. Everybody is very nice, helpful, and their comradery surpasses anything I've encountered. They are a great brokerage that gives back to the community, and I am really glad with my decision. If I had chosen another company, I would've missed out on a great opportunity.
I'm working for Century 21 as a referral...
I'm working for Century 21 as a referral agent. Last year, I had to get another job in sales since being an agent didn't bring in much income. I only sold one property.
I want to get my career moving & it's no...
I want to get my career moving & it's not happening with Century 21. Thinking of leaving because I have nothing sold with them. There are a couple of pending deals but nothing closed. Looking for upward mobility, and maybe getting started with commercial. 80/20 split and $79 in monthly fees.
There was a poor commission split & no l...
There was a poor commission split & no leads at all. There was no real network to work off to obtain my own leads.
I'm looking for a change because my prev...
I'm looking for a change because my previous Broker-In-Charge (BIC) is no longer with Century 21 (he has great morals and integrity). The new BIC is a very nasty person. This BIC is also "feeding" his new agents leads and not giving leads to existing agents. The office manager is also very crooked
Commissions are good
The commissions can be high, after you take out the administrative fees. They don't give training, you have to go to the board for that.
I'm just really a newbie and have been w...
I'm just really a newbie and have been working part time in the real estate industry. A lot of Brokers make promises they don't keep, hence why I'm not actively working for Century 21 and am looking for a more ethical broker.
Century 21 doesn't have properly integra...
Century 21 doesn't have properly integrated technology. Times have changed and they are not as known as they used to be. My split is 80/20