RE/MAX

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3.93
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/ based on 43 reviews

Reviews:

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3.93/5

based on 43 reviews

  • 18 Great
  • 9 Good
  • 12 Ok
  • 3 Bad
  • 1 Terrible
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What do you like about RE/MAX?
I'm speaking of my personal office, this can differ with each office.
Love the modern look of my office. Everyone has their own desk and they are really open and have trust in each other. I get along very well with two of the agents there and make me feel very welcome.

What are some things to improve upon?
This is definitely not a brokerage for new agents! They charge $400+ for RE/MAX fees plus the extremely high cost per month which is about $350 and I'm not even counting the MLS fees. Regardless of whether you close or not you still have to pay. All the training I have gotten has only been through Zoom or through online modules. When I asked for scripts or training materials... no response. I had to use KW scripts.. how ironic.

Anything else you'd like to share with other agents?
When interviewing brokerages and you hear we are a team of individuals, that's a fancy way of saying each to their own. That means you are joining a brokerage that will offer you very little support and have no accountability or goals for you. You will pretty much be alone, as I was with my very first appointment though I was promised to be hand-held my first 3 transactions.

Teams will tell you up front "we are a team and we expect this and this from you and these are our goals." "You have to be here certain days for training and such and such."

If they can't say that, prepare to be completely alone as a new agent or at least receive very little support.

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The office I am with is very close knit. Everyone gets along well and I have not met a single person who is not willing to help at any time. As a new agent, Re/Max was a no brainer after I met my broker. He assured me that they would give me more than enough tools to be successful and they would not let me fail. This has held true through out my career and I feel confident that I will be a Re/Max lifer!

The only negative is that I wish there was a better way to pro-rate the office fees for the ones of us who do not consume/ use office supplies as much as others.

If your brokerage goes not provide constant assistance and support, you’re in the wrong place! Re/Max feels like home from the appreciation events, to the training classes to the award ceremonies

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I love all of the resources that are available to the agents. Many things are already done so it is easily accessible and already pre-populated for your listings w property address information. I do believe Remax is the best brokerage to be at there is no place I would rather be. I have been with Re/Max for 18 years!

Buyers agent fee to expand and grow your team is very difficult to bring on new agents the fee of $395 in addition to all of the costs that a team leader would need to cover just seems a little bit expensive. I have not been able to add on additional team members outside of 1 buyers agent so far due to how high the fees are for additional agents to the team.

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My office and the people are terrific. The front desk is great and people are always helpful. The name holds recognition when listing but others on tv are catching up.

Fees are outrageous and I already lost 2 on my team due to fees. I feel like when they change logo or signs they need to allow for the expense of the realtor. The other is when they change contracts everyone needs to attend a contracts class and be told at least a month in advance of when it’s going to be. It is hard to build a team when the office doesn’t give referrals and you are paying them monthly plus commissions to RE/MAX.

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Great company to work for! Always evolving to make sure the agents have the best technology and tools! The support that RE/MAX gives their agents is unmatched. Amazing company, amazing broker support, and the best work environment you can imagine!

Would love to see the company develop more aggressive strategies to recruit seasoned agents from other firms.

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I really love the endless amount of support from my RE/MAX family. I may not have all the answers but rest assured, I know a few people who do. Don't be afraid to come on over. You will be glad that you did and only regret that you didn't do it earlier.

Coming from a much smaller and less sophisticated brokerage, I have found the resources to be far superior than I originally thought. There is so much that at times it's a little overwhelming but even then, there's one on one training as well as class training not to mention the video tutorials.

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They're a great brokerage. When I was seeking sponsorship, they were the brokerage that stood out to me. They are very easy to get along with, and I absolutely love the culture. There are many marketing resources that are available, and the brokerage support is the best.

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RE/MAX provides its agents with all the necessary tools to be great individually. It's a family atmosphere that supports each other.

I haven't had anything that I wasn't pleased with. As a business owner, I shoulder the responsibility of my business and am thankful for the tools provided to me as a realtor. RE/MAX offers an abundance of self starter and maintenance tools. Your success depends on what you do with what's provided to you as a partner to a business. Good luck!

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At first I liked the name , atmosphere, and comrades. Disappointed with having to pay a member fee and monthly rate and got nothing in return. No lead system.

If they want to recruit, don’t charge a monthly and yearly fee. Too expensive to invest and no return. We get nothing in return for the fees.

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I have been part owner of a REMAX franchise for over 20 years, and over the years I’ve witnessed changes that are not beneficial to owners and agents. Franchise fees have gone up. BSF’s are now required. I see less REMAX media advertising. It seems that there are always upcoming seminars/even that require additional payment to attend. I have the feeling that REMAX is becoming obsolete. Also, our office recently tried to relocate to a more profitable side of town, but another REMAX had access to 2 entire key map pages; therefore, we were not allowed to move into that area.

I would like to see them advertise like before (tv, radio, billboards), and reduce the amount of owner franchise fees and admin agent fees. If they want to succeed again, they need to reduce the amount of seminars/conferences and focus more on owner appreciation.

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St. Louis

I've been with RE/MAX since 2018. I'm only getting 40/60 or 30/70 depending on where the lead was provided. They really need to improve the commission split and allow for more schedule flexibility.

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I worked as an admin and handled all transactions for RE/MAX. I was not getting any support as well or someone to ask questions to. I wasn't getting enough to make a living so I recently changed to property management.

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Leads are not qualified

Most leads given by RE/MAX are not qualified. I had to go out to get my own CRM which was an added expense on my end. In order to get support from them, I have to give up more of my commission. They need to offer more support and training!

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I like that it is a household brand like coca-cola for example when someone sees the balloon they know what company it is and I love that it is very family oriented

I would like to see more tech and definitely fix that CRM and website I use a third party program since ours is horrible

I would like to share that there is a huge community of RE/MAX agents that are behind you and rooting you on even tho you don't see them or talk to them even WE are here just drop the #REMAX hashtag on your next photo and you'll see the love

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I like the abundant advertised & resources available. The trainings have been very helpful for being a new agent.

The monthly cost to my broker has been a challenge as a new agent. I don’t have the need for the office & most months I don’t have a need to go in. Some months I pay more out than I’m making income. That’s has been the only difficulty

Being a RE/MAX Realtor has made it a smooth transition from my prior nurse profession. Highly recommend for the advertising & resources

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They provide great trading on growing your business and they have immense expertise when you have questions.

I would like to see less expensive options when you have experience and don’t need a lot of support anymore.

There is no better place to start your real estate career and learn the business.

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I love everything about REMAX. It's a great place to work. The staff is wonderful and very helpful.

Everything is great. I won't change anything. It's a well run company

Don't go to Keller Williams.

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I like RE/MAX's training and support! Great team atmosphere and solid support from both fellow agents as well as broker.

If you are looking for tools and training to succeed in this business, then look no further!

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RE/MAX is highly respected and opens doors for me as an agent. I'm given ample tools to foster my success and to help me meet my clients' needs. The international exposure is also a huge plus!

I find the RE/MAX app to be a very helpful tool when it works properly, but I have been having issues getting it to work properly. It would be awesome if I could get higher designations, like my GRI, through RE/MAX. Also, I wish BOOJ was more mobile user friendly. I have a hard time accessing my leads on my phone.

RE/MAX is a family that I take great pride in being a part of. Go big or go home.... go RE/MAX!

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At RE/MAX we have top Notch, knowledgeable agents that truly care about the profession, their clients in the industry as a whole. I couldn’t be happier with my choice to be a Remax agent. I highly highly recommend Re/Max.

I’ve been at Remax agent 2 1/2 years but a realtor for over 30. And I honestly can’t think of a thing I would change about Re/Max. Especially my particular brokerage and the office staff. They go above and beyond to help you be a success!

I would honestly and sincerely recommend calling my broker Jeff Osborne - Broker/RE/MAX Capital to see if you’d like to join our team. You will not find a more professional staff and group of agents in the city of Austin/Cedar Park & the surrounding areas.

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RE/MAX has good brand recognition for agents that are just getting started and trying to build their business.

The fees are high for someone that has gained some experience and no longer needs a lot of hand holding from the broker or lead generation.

I did not like the amount of fees/splits I was paying each month and the restrictions on marketing/branding. I was looking for something that offered me for flexibility, but it was a good starting point.

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Access to classes and training, brand recognition, experienced agents for mentoring, nation wide network for referrals. Great brokerage for teams. I am on a team with my mother and I like that we have the ability to set our team up the way we want to.

Expand further west. I moved to Fort Worth last year and there aren’t many RE/MAX offices out here. I like my brokerage I’m with, it’s just far for me to go to office events now.

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The 6 week training course at RE/MAX was good, but it was not free. There’s not one one thing that stands out that I loved there.

The could improve on their LEADS. Real leads! Follow through after meetings to see how everyone is doing. Too many meetings and nothing much comes of them. Lesson the monthly fees. Paying $480 a month for administration. Why are agents paying their salary? $390.00 fixed fee? What is the fixed fee for? $108.00 for regional promotion, $120.00 for regional Admin fee? Come on. There’s more but justifiable.

If you choose RE/MAX get on a team. It’s better to make some money than no money. This being said because all of it goes right back to the broker to meet the cap of $15,000.00. Interview other brokers before making a decision. Unless you have someone that can financially support the family while your trying to make a buck, find a second job. It’s $1200.00 a month to carry the RE/MAX name with or without a sale.

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I love the fact that the RE/MAX brand is known for its professionalism. This is continually demonstrated in the education freely given as well as the opportunities to earn credits and designations through RE/MAX university. Though there is a charge to this, it is still within means. RE/MAX’s platform for agents to use technology and graphics is simple and easy to use as well as effective. Love that no matter where you are if you’re in a RE/MAX office they consider you family. I contribute that to the founders and leadership at the top.

I do wish that dues to RE/MAX we’re not so high. I do realize there is a lot given but for newer agents the price along with everything else that needs to be paid for can be overwhelming. At least for the first two years.

I encourage other agents to take advantage of the education and technology offered by RE/MAX. It’s done well and with each agents success in mind.

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I like that they have always been ahead of the curve and have a good handle and know-how of the real estate industry, because they have been doing this since 1973! Strong, sturdy, and a mature market leader with a long track record of high productivity, innovation and consistent profitability. They are not focused on agent count (even though it matters), as much as they are focused on agent growth, development and productivity. I truly believe it is agent-centric and not putting in as much money into a broker's pocket as other companies can and do. Leadership is very impressive and diverse, and deserves a special recognition for handling matters during the pandemic. Several technology add-ons have been acquired in-house and available to agents at no extra cost. RE/MAX University + Megaphone + First + a lot more are tools that no other real estate brand owns! The best place for full-time real estate professionals to grow, succeed and sustain their success.

One thing they could improve upon - lower the liability on individual broker's shoulders by improving the free structure, and making it more financially beneficial for the brokers.

Each office is independently owned and operated, so if the brand interests you, you must meet with more than a couple of RE/MAX brokers in the area, to check what they individually offer. At the end of the day, you will only be comfortable with one, and thrive in one.

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REMAX is well known by consumers and trusted branding. They provide training platform online to access anytime you have time. They are constantly working to improve and bring out new ideas and new ways to be better. There is a focus on productivity in everything they provide and teach. There is options to create a full functioning website, personalized app, CRM, generate leads and pay per click leads, create marketing pieces quickly and focus on quality service and agents that want to build a career. They have everything that every other brand has plus more yet this is not really well known about the massive offerings they provide! They have a great split and structure for agents to have high earnings.

There is always new things coming out and new ways to do things and they have to implement tech things quickly at times and can have bugs like anything else.

Make sure you understand the fees and costs to work at all brokerages when interviewing. Many untrue rumors on REMAX and "FEES" or lack of offering for tech keep agents from learning more. I have found in looking around that MOST offices end up costing more for an agent than REMAX offices if you have really run numbers!

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I like Remax. It's a good place for a new agent. They're a bit pricey, but it is a really good brokerage.

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I think it's an awesome brokerage. They are a nationally known company which is good for bringing in traffic. Their training is phenomenal, and their marketing is top notch. I'd definitely recommend this brokerage, especially to new agents.

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I recently moved to Remax because it is a national company in my area, and it seemed like the right fit brokerage. I really liked the small family-oriented environment because everybody is supportive and help each other out. So far, I am currently doing the online training, and so far it is really good. This is the brokerage I was looking for, and I can't wait to grow with them.

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I enjoy the people, owners, and love that they have a big name nationwide. I don't think this a brokerage for new agents, but I didn't have a hard time adjusting because of my 20 years of experience of being licensed in real estate. If you have the experience, I would recommend it, especially because their splits are excellent.

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Not enough growth or training! I don't have much experience in the sellers or buyer's side and I desperately need help learning. I had two potential listings, one expired & the other canceled. I had a 75/25 split, but obviously never earned a commission.

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I was licensed in 2017 but was not financially ready to join a brokerage until 2019 when I joined REMAX as a referral agent, where I would hold open houses. Although I was licensed in 2017, I still consider myself as a new agent. My broker takes 25%. Hoping REMAX can give me the infrastructure and training I need to really get things going.

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There was a truly great support system! I had a mentor so I knew in and out how it all really works. I felt like I was set up for success. But I wanted to be more involved with an active office who works with their agents more directly.

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REMAX

My focus is on the listing side. Very happy with my broker - but not very happy with REMAX. There has recently been a lot of change which makes it not fit in as well with my goals.

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I've been working part-time with REMAX for almost a year. They don't provide enough help for new agents. I have a full time job too. My split is 70/30 and I pay $133.00 in monthly fees.

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RE/MAX Gallery

I'm considering going on a solo route for larger commission splits and lower fees. I was doing lots of open houses and I would only get 10% of the sale when I was doing the showings.

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A high-end firm.

I would say the good part is the professionalism of the training here. For people that don't have experience, the negative part is getting started. It's hard everywhere of course. Aside from that, this is one of the biggest firms and I have experience. They provide leads. This is a high-end firm, so that's why I'm here.

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MD RE/MAX

The location and amenites were beautiful. But unfortunately beautiful offices don't sell real estate.

The leads promised were non-existant (at least in the Baltimore office)

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My production is pretty low as a part time agent - about 2 properties per year. I really would like that to be higher, but I don't get much support from my broker. I have to get all my leads on my own, and really feel like the partnership has soured.

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Buyer's agent

Is anyone else not getting ANY leads? I need leads to do my job. Because of the 50/50 commission split, I only 1.5% of each transaction.

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There's a lack of professionalism from the broker in my office. The support team isn't as good as other brokerages.

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I wasn't able to sustain an active income with the business I had, and needed another part time job. I left RE/MAX for another brokerage to pursue real estate full time. Fees are high and commission splits are poor. The commission split is 70/30 -(or 50/50 if the lead came through the office). Cap at $20k.

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I have actually worked for RE/MAX twice which should tell you a lot! The lead generation and marketing is great, they have a good reputation, and the support infrastructure was good.

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About

“Above the crowd” is RE/MAX’s way of differentiating itself from the competition. And the franchise has built its brand image by focusing on quality services, creating trust, and ensuring that buyers associate its brand assets, most importantly the Blue, White & Red Hot Air Balloon with real estate. 

RE/MAX agents are presented to buyers —often in national ads — as being more experienced & going beyond what’s expected of them. Their ability to find international buyers is also highlighted thanks to the brand’s global reach of 110 countries. Another talking point you’ll often hear frequently is that Re/Max agents outsell everyone else. Of course, this can significantly vary by office.

Strong brand name aside, RE/MAX does a good job of providing the tools and resources needed to run your business. 

 

RE/MAX History and Facts


  • Dave Liniger and his future wife, Gail Liniger, founded the company in 1973. Dave’s vision was a brokerage where agents obtained maximum returns like an independent agency. 
  • In full, RE/MAX stands for Real Estate Maximum. 
  • Each RE/MAX office is independently owned and run. 
  • The first international office in Canada was opened in 1977. Agent numbers surpassed 50,000 by 1998.
  • RE/Max is the only real estate brokerage to have launched a satellite network. Most of the programming is comprised of the company’s training programs and news.
  • Its parent companies are REMAX Holdings and RIHI. 
  • The RE/MAX Hot Air Balloon is among the most recognized corporate symbols in the US. Currently, the company has a fleet of over 120 balloons. They are up to 7 stories tall and flown over communities to grab attention.

 

RE/MAX Agent Tools & Technology  (Agents get access to a suite of tools, often for free)


pexels-terje-sollie-320617RE/MAX Hustle

Associates can create personalized video commercials in minutes with this free online tool. Videos are then shared on social media. 

Design Center 

Agents report this as one of their most frequently used tools. It comes with numerous templates allowing agents to create professional-looking marketing materials like postcards, newsletters, advertisements, flyers, and more.

LeadStreet

Launched in 2006, the tool has so far generated over 14 million leads for RE/MAX agents and brokers. You’re not charged for leads as it is the case at other brokerages. 

REMAX Agents can specify up to 10 zip codes they are targeting. When customers register for an account at Remax.com, the algorithm automatically distributes leads to agents. 

Single-page Agent Website (SPAW)

It carries the agent’s photo, name, office, and even allows customers to access listings. Customers can sign up on the agent’s branded site and become direct leads. 

pexels-adrianna-calvo-17663ReMax Mobile App

Available on both Android and iOS devices, it allows clients to search for listings based on their geographic location. Agents & brokers can customize the mobile app such that the client will see the agent’s name, photo, & contact info every time they launch it.

More tools

There are more tools for agents, including the company’s approved seller’s program, where agents can buy digital advertising, insurance, promotional items, and more products from approved sellers, often at discounts. 

 

RE/MAX Training Programs


Launched in 2007, RE/MAX University is the go-to learning resource for agents, brokers, and owners. It is a continuation of the Re/Max Satellite Network (RSN). New real estate license holders can access content from anywhere and 24/7. Additionally, there is an innovative tool called the “My Ru Trax” that allows learners to custom build their curriculum based on their needs. More complementary learning resources include webinars and exclusive talks from renowned speakers. Re/Max also offers designations & certification programs.

FAQs

David Liniger based his company on the “maximum commission” model, and it’s still the norm to this day with many agents receiving 95/5 splits, with 4% going to the office and 1% to the franchise. They’re able to sustain this due to high desk fees.

Desk fees might be up to $750 at some offices. Experienced agents might have no qualms about this, but new agents will suffer. That’s why some RE/MAX offices have lower splits (80/20, 70/30, or 60/40) but with a yearly cap and no monthly desk fees.

Typically, agents joining RE/MAX offices will pay monthly desk fees. Some fees are only incurred during transactions, including E&O insurance, franchise fee of 1%, and flat transaction fees paid to the office ranging from $250 to $275. 

Predicting the actual amount a RE/MAX Realtor takes home might be difficult since their earnings depend on their sales volumes, expenses, and more. But on average, Realtors take home $52,000 per year, with top producers grossing more than $100,000. 

  • RE/MAX is an industry leader that outperforms other full-service brokerages in terms of transaction sides, agent productivity, and brand awareness. 
  • Great training for new agents. 
  • A good working environment surrounded by associates focused on helping each other. 
  • Offices with non-competing brokers who are out to help you succeed. 
  • Favorable commission splits.
  • Plenty of tools, along with training resources to help you use the tools effectively. 
  • Worldwide presence and reputation. 

Find a Re/Max office based on your city, state or zip code directly from Remax.com. In the search results, you’ll see all the offices, their address, contact information, and the number of agents. You can call and inquire about booking an interview.

As a requirement, you’ll first need your real estate license, though some Re/Max offices let you work as an assistant as you go through your Pre-licensing course.

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 6/10/2022

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