The 13 Best Places to Buy Real Estate Leads (September 2023 Report)

Why we chose it: Real Geeks has you covered from beginning to end if you want to buy real estate leads. They use three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation.  You can completely customize Real Geeks to buy leads that will work for you (including both Facebook and Google leads)! 

I love that Real Geeks leads convert at a high rate – and they have thorough ongoing follow-up so you’re not losing potential clients. In addition to the fully integrated CRM that manages the follow-up, they also offer branded websites that are SEO optimized, helping get you free leads. They excel at knowing when a real estate lead is ready to engage based on their interactions with your website and/or emails. 

In addition to the free leads through their SEO efficient websites, Real Geeks offers Real Leads, their real estate lead generation program. It integrates with the Real Geeks platform where you can see a ton of information that your leads are viewing like, properties they are interested in, searches they have performed, frequency on the site, and their most recent login. All of that info can help you learn more about your leads to enhance your conversion. Real Geeks also constantly optimizes and edits your account to target your geographic area.

If you are a solo practicing agent looking to create a brand identity with a supporting website and an immediate lead flow without a lot of time invested, Real Geeks is an excellent option. And because they are so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on a single source to create leads, Real Geeks offers a variety of ways including  Facebook and Google.

All these tools can make it easier to fill your sales funnel without breaking the bank. It’s also popular with brokers, and lots of brokers in our circles report that a significant portion (and often majority) of their agent’s leads and closings come directly from Real Agents. Full Real Geeks Review

Why we chose it: Ylopo not only helps introduce you to new buyer leads through social and PPC, they also help you re-engage dead leads from your database. They are a real estate marketing platform that provides branded websites, top of the line lead generation, smart nurturing tools, dynamic ads, and campaign management to help you attract serious buyers, and keep you or your Team working efficiently.

I love Ylopo’s social and PPC tools. They power their social lead gen through your IDX feeds and offer you dynamic ads. Their new system asks more questions to engage the lead and find out their interests, and responds to their questions helping eliminate the bogus information some leads put in to get around a lead form. Another plus – their PPC platform helps target high intent leads  and does quality targeting and control. They use geo-mapping data to further narrow down the locations you provide and suss out the areas that have truly interested buyers, and the ones that will likely lead you to a dead end. 

To add even more potential clients for you, Ylopo re-engages your dead leads (those guys you thought weren’t going to work with you) to help convert them into potential buyers as well. Remarketing is a great way to get those interested leads, the ones that haven’t committed to any one agent, by being the one that is in front of them again and again. 

Another aspect that I liked about Ylopo is their AI-driven lead nurturing system learns from user behavior and sends personalized communications to each lead, helping better engage them. Extra points, Ylopo’s IDX integrates with any MLS, making it stand out amongst its competitors.

If you are looking to not only generate quality new leads, but also revive those dead leads while nurturing all of them with cutting edge tools, Ylopo is a good fit for you. Ylopo invests millions of dollars in real estate marketing products and technology keeping their qualified buyer leads flowing in from multiple avenues to help you succeed.

Ylopo is a great solution for agents or teams already using Facebook. While you don’t have to be excellent at Facebook marketing, it helps if you are familiar and using it since Ylopo really shines with these social ads.

It’s also a good fit for teams or brokerages looking to grow, but not add too much additional work to their plate. With Ylopo’s ease-of-use with their products combined with their tools that can be on autopilot, you can grow your leads without having to dedicate a ton of your time. If you’re just interested in lead gen, then Ylopo might be a good solution. Since they don’t have a native CRM, this is where Ylopo will benefit you the most. Through their websites, ads, and nurture your lead gen will be taken care of, but you’ll want a CRM already in place or at least in mind. Full Ylopo Review

Why we chose it: CINC is a comprehensive lead generation platform with hyper-local targeting and unique approaches to seller leads. Some of their features are only accessible as add-ons, but they can add a lot in terms of automating your workflows. Their services include paid and unpaid lead generation options and CINC is designed to make full use of PPC ads.

When it comes to seller leads, CINC has taken a different approach than some of its competitors. They found a way to get your foot in the door with sellers – home evaluation reports. They work with you and your Team to make custom home evaluation reports for your seller prospects, then they help you with a social and Google ad strategy to target these ads to the right people. Something else I love is that CINC helps you suss out sellers within your buyer leads, because as we all know most buyers are probably sellers as well. 

I am a big fan of anything that lightens my load, which is why I love CINC’s unique AI tool. It takes the timing out of lead follow-up, by starting the dialogue with leads the moment they try to connect with you. It facilitates an initial conversation and warms up the leads for you. And, if you prefer maintaining communication with your leads through  calls, CINC offers a Dialer. It can handle three lines per month and will track important data from calls, plus take notes, which is great for keeping your Team on the same page.  

CINC excels in the paid lead generation department. They use Google and Facebook/Instagram ads that can target niche property types, local submarkets, and advanced demographic sets with their proprietary technology. They even have ListCast, which retargets leads on any of these platforms and shows them specific MLS listings they’ve shown an interest in so you are staying top of mind. Remember those buyers are probably also going to be sellers. With their AutoTrack feature, they use behavior-driven follow-ups on all the leads you collected. You can even get follow up training to help you close more leads. 

CINC really pulls their weight with lead generation, bringing in lots of paid leads and stepping outside of the box to enhance your seller leads. They also offer options to establish referral networks and lead pairing so that all of your Team agents are prepared to close.

CINC might be the right fit if you are a broker or team leader looking to scale your business. This is the group CINC targets the most with its product offerings like the seller suite, and a full featured CRM. Plus, it’s the most cost effective for brokers and teams. It’s great for teams trying to grow their business quickly.

It can also be a good solution for high performing agents that have been in the industry a while, and have a higher budget. Again, CINC is not a cheap option, but you get what you pay for. High performing agents typically have a higher budget, and have worked with other CRM’s so the learning curve won’t be as steep. Full CINC Review

Why we chose it: Sierra Interactive is an all-in-one solution that is ideal for Indy Brokerages to buy leads from. They offer new lead generation as well as re-engagement of old leads, making sure you don’t miss any opportunities. This combined with their SEO optimized websites, fully integrated CRM, and excellent lead routing, Sierra Interactive can help your medium sized Team be more efficient and grow without having to burn the candle at both ends. 

One of the biggest things I love about Sierra Interactive is their SEO lead generation. They create your IDX website with a proprietary infrastructure that helps you really hone in on your target market and rank your website. This is always a bonus when you are attracting high quality leads organically (i.e., leads you don’t pay for). They also have an AI text chatbot to further qualify and engage those leads.   

While I love the SEO leads, it’s important to mention that they also offer a dialer, social media leads, and PPC leads. The icing on the cake,  they noffer Google PPC and Facebook retargeting and remarketing for your existing leads helping you not miss out on any potential clients! And, it’s very cost effective. 

Something great about an all-in-one solution for medium sized Teams is having processes set in place to close and nurture leads once you get them. Sierra Interactive offers a fully integrated CRM that helps you track and manage your leads. Something worth noting with their CRM is their one-line dialer that has SMS and MMS capabilities. It also has behavioral and demographic triggers to help make life easier and automate your follow-up and data updates. 

If you are an Indy Brokerage looking to get more leads, as well as re-engage current ones with an all-in-one solution, Sierra Interactive is a good choice for you. Ideally you would have 5+ users for them to be the best fit, but there are exceptions to this. They offer lots of features allowing Teams to customize where needed to help make them more efficient. Full Sierra Interactive Review

Why we chose it: Market Leader is a one-stop solution for nearly every step of the lead generation process with tools that include: a website builder, CRM, marketing automation, and more. Their main software solution, Market Leader Professional, really helps individual agents succeed by focusing on turning your leads into relationships and not just a one and done transaction, helping you build your business. You can get a guaranteed number of exclusive real estate leads monthly with the bonus of multiple lead nurturing options to help work your leads from different angles. 

I love that Market Leader shows their confidence in their lead gen by guaranteeing a certain monthly volume of leads. They calculate how many leads you can support and offer you a contract based on that. They offer PPC ads on Google and Bingthat can be routed to HouseValues.com (where motivated sellers go to get home valuations) or your IDX website. The big benefit is you pay for actual leads, not visitors.

A perk for solo agents is how their IDX-enabled website seamlessly connects with their CRM saving you time and making you more efficient. Their websites are customizable with integrated lead capture options, which is super important for your nurture strategy. Bonus – they are SEO friendly too! 

If you want some additional features that bring you even more leads, Market Leader has you covered. They offer an add-on called Network Boost that can bring you 50+ exclusive (for you and only you) leads a month in whatever city/cities you are looking to target. You can also get exclusive seller leads tied to your market area from the HomeValues website. 

Market Leader is a great option for you if you want an all-in-one solution that will streamline your lead generation efforts.Their additional offerings that will get you a ton more leads will help you grow your business even more, all through one company so you can stay efficient. Full Market Leader Review

Why we chose it: Top Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your lead production and really helps reduce your workload in the process, making them the best option for social media leads. 

They use your potential clients social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added. Bonus, this will help you get better contact info, and make your conversations easier!  

I love that Social Connect combines social media advertising with automated multi-channel lead nurture to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with!

Something I like even more is that it brings you buyers with intent, not just looky loos. You set your target city and your budget, then let them take over. Top Producer Social Connect will create active and sold listing ads from your MLS database and display them on your Facebook and Instagram. Best part is those ads are highly targeted ensuring you are reaching leads with interest in buying. 

Top Producer Social Connect technology has been thoughtfully tweaked and tested over the past year to help enhance their social lead generation for you, and the experience your leads will have. They are an affordable option and their social media approach hits a large market to help increase your lead base, while also giving you everything you need for successful follow-up conversations. Full Top Producer Review

Why we chose it: ProspectsPLUS! is a direct response marketing and management company that provides web-to-print direct mail systems (think all postcards, brochures, door hangers etc.).They offer more tried and true solutions for your personal marketing and business development. I love that ProspectsPLUS! is bringing back the old adage of, if it’s not broken don’t fix it. But, they have definitely elevated it! They have  become a best in class marketing solution, and make postcard marketing a breeze. ProspectsPLUS! has 1000’s of fully customizable real estate marketing templates and targeting options. In addition to postcards you can create  targeted mailing lists, door hangers, flyers, magazines and more in just a matter of minutes. They will schedule a mailing or create monthly campaigns that are automatically mailed to verified home-owners in your geographic farm area.

They’ve differentiated themself in the real estate industry by providing written content targeted to leads in all phases of the funnel. ProspectPLUS! uses multiple data management and demographic tracking tools that allow you to create lists of targeted clients so you can match the marketing messages with what they are most interested in. 

ProspectsPLUS! Is a great way to get leads through traditional channels like customized postcards. They have been helping Real Estate Agents get more listings and stay in touch with their sphere of influence for more than 20 years. When registering, you can get a $25 gift card to use towards your first purchase.

Why we chose it: Catalyze AI uses predictive analytics to tap into higher converting target markets for you. They aggregate and enhance hard-to-reach big data, to provide you with quality leads. It’s a combination of historical data, behavior analytics, event-driven data and of course real-time that gives them their edge. 

A little statistic to get you excited about Catalyze AI: the best predictive analytics solution for real estate agents can predict as many as 60 out of 100 property sales, and they can do just that.  With 400 million data points, their AI can easily determine your highest converting target market. 

The problem with conventional marketing is it can sometimes be “less intelligent ” and leave you crossing your fingers and toes that your leads will convert.  That’s what I like about Catalyze AI – it isn’t conventional. By revealing which homes have a high likelihood to sell, predictive analytics enable you to target fewer homes, which lowers  marketing costs and generates a higher conversion rate.

The thing that got me most excited about their predictive analytics is how they can determine high probability homes for you so you don’t waste your efforts on the duds. You can also deliver more personalized marketing campaigns. This combined with their AI will get you great prospects, and they are exclusive so, like a twix commercial, you don’t have to share. 

Why we chose it: RedX is a prospecting and lead management tool that provides pre-verified leads from various sources. You can subscribe to a selection of lead categories including expired listings, FSBOs, FRBOs, pre-foreclosures, and their very own GeoLeads. They also offer a lead management system and Power Dialer to contact prospects from the platform,  for a super budget friendly price. Something to pay attention to – your lead options are a la carte, so to benefit from the full gamut of these you will have to combine many of their services with more of a full featured lead gen tool or CRM. 

 RedX collects leads from public, private, and proprietary databases and provide you with contact information, mailing addresses, property information, and more. While I like that all leads are pre-verified (meaning the information is always up-to-date), it doesn’t mean they are always of the highest quality. 

Everything is in one spot with RedX, and your integrated dialer will contact your new leads for you. They also have their own lead management system, Vortex, that allows you to organize and track your new leads, sphere of influence, and past clients from their platform. It is free with any lead purchase, but remember you won’t take full advantage of its features unless you have added multiple lead offerings to your cart.  

All of RedX’s lead channels are budget friendly, and they have a good amount of them.You can combine the variety of ways they offer to prospect leads, or you can purchase them on their own which can feel like a gamble when choosing which one(s) will benefit you most.They offer additional tools like RedX Bootcamp and podcasts to develop your prospecting skills. You can get script templates for each kind of lead so you’re prepared to have a conversation that gets you closer to closing. Last thing worth mentioning is that they offer FRBO (For Rent By Owner), and FSBO (For Sale By Owner) leads, which is definitely not something you will get with all of their competitors. 

If you’re an experienced agent looking to save time on prospecting, and aren’t really looking for any bells and whistles RedX offers good tools to generate leads on your own for cheap. With RedX, you’ll get a curated list of leads from a multitude of data sources, and the tools to call them. Full RedX Review

Chime’s all-in-one platform was created for real estate professionals to drive more leads to close. They offer a multitude of ways to capture leads. They are most cost effective for Team agents, but could still be a great choice for a high volume individual agent too. 

Chime does a great job of building out your website to be a lead magnet, but I really love that they also make sure you’re bringing in leads from multiple avenues. They offer PPC, SEO, Social Studio, which is their automated social media marketing, retargeting old leads, and automated lead nurturing with their AI assistant. Bonus, Chime will help you optimize your lead gen efforts with competitive market analysis. 

Adding one more sprinkle to this cupcake, Chime also includes a smart dialer as an additional way to get more leads. This feature allows for lead calls, the ability to leave a pre-recorded voicemail, record notes, schedule follow ups and more features, allowing you to go the extra mile in your lead retention efforts. They also offer a method that is an oldie but a goodie –  mailers and postcards with geo-farming capability built into the platform.  

A big benefit for you and your Team is Chime’s auto integration. Their auto tracking, nurturing, and smart insights help reduce your workload and the efficiency of your team. This includes being able to auto import third party leads keeping your Team’s leads in one place. You also have the ability to communicate with each other in Chime’s platform and mobile app to keep the whole Team on the same page. 

Something I love is Chime’s referral network lead system. It allows customers to invite lenders to refer and collaborate on leads. A plus is that you can create customized partners/vendors in there too! 

Chime is a great option for teams (big and small) looking to scale their business and benefit from a robust tool that offers a multitude of ways to generate leads. They have covered all your bases to help ensure no stone is left unturned in their lead generation approach. Full Chime Review

Zurple is a lead generation solution that brings you consistent and exclusive leads. They are known for converting the leads they track through advanced analytics, and offering great nurturing capabilities. The bulk of their lead generation happens through site visits, where potential leads must enter their contact information if they want to view listings. You can also take advantage of their social media leads where they use home valuations as a carrot to get potential clients. 

If you really want to dive deep and learn more about who your leads are, you can tack on the Lead Intelligence Bundle, which will find and share the lead’s social media information with you so you can further tailor your follow-up approach. 

I love Zurple’s Conversations tool because it makes nurturing easy. It takes advanced data and information collected from site visitors’ behavior to create highly personalized and targeted email follow-ups. Other Realtors have even noted that automated email campaigns read as being very natural and organic, especially because they include information relevant to the specific listings your leads are interested in. 

Zurple keeps you in the loop with hot Behaviors, which notify you when leads are at their prime for follow-up. You’ll also receive reports on metrics related to follow-up efforts, including information about how often leads engaged with your outreach efforts. 

Zurple is an awesome tool to have on your belt if you are looking for an automated approach to lead generation, lead purchasing, and marketing efforts. With so many features wrapped up in one service, it can be a one-stop shop for those looking for organically generated leads. 

SmartZip is a lead generation platform that offers a suite of marketing and data tools.  They uses predictive analytics to find the most likely homeowners looking to sell. What sets SmartZip apart from others is  its focus on generating location-specific seller leads. 

The cool thing about SmartZip’s lead generation is that they use a proprietary algorithm that collects data on leads from a variety of sources. They can predict which candidates are most likely to sell a house within a few months by using property, behavioral, demographic, and consumer data. The information goes straight to the SmartZip CRM. Their data and market insights can help you grow your sphere. 

 The marketing tool that sets SmartZip apart is Smart Targeting, which combines digital marketing (emails, targeted ads, branded landing pages) with direct mail solutions. Adjust your marketing materials as much as you want, and SmartZip will automate the process of sending them out. 

A feature that I like is Reach150. It offers an automated process for gaining positive reviews and referrals from past clients. Add these to your website and social media profiles to show off your success and stay top of mind. Best part is the reviews are connected with Smart Targeting to be displayed as ads. 

If you don’t have the time to qualify leads, you can use the add-on Outreach. It works like a VA service. ISAs do the cold calling and qualifying for you. This is one more tool that helps ensure you are getting warm leads. 

SmartZip is more than just a place to buy leads. You get a boatload of valuable data and lots of automated marketing tools. If you’re a farming agent, Smart Targeting and Reach150 are great additions to your toolkit. 

All The Leads is one of the best sources for probate leads. They focus on probate, pre-probate, and divorce leads. You get simplified lead lists with accurate and comprehensive information you can’t find anywhere else. The best part? They built this system from the ground up after noticing gaps in the real estate lead generation space, and lived off of these leads themselves before taking the platform public.

I know all All The Leads mostly focuses on transitional leads, but I find this to be a plus because of the amount of focus they put into it. They are able to provide EVERY probate filing from your county’s courthouse, address validation, phone numbers traced for each lead, emails for the personal representative, and attorney information where applicable.

To really boost their probate leads, All The Leads offers direct mail services and custom probate credibility websites. Their direct mail offering comes with help from a marketing specialist to do the legwork and customizable marketing materials like postcards, magnets, door hangers, etc. Their websites add to your credibility when you are being searched and looked into. A plus is that you get social media marketing to boost your online presence even more. Make sure you take advantage of their coaching that is offered to help you use all the tools properly and use their services to the fullest extent. 

The best part – each lead comes with detailed contact info, including up to 5 phone numbers for each personal representative. And, each and every phone number provided to you is run through multiple DNC (Do Not Call) registries. You can easily export all leads or exclude DNC numbers at no additional cost.

The automation with All The Leads is seamless. Take advantage of “done for you” convenience by activating the Auto-Pilot setting. Each month as you receive your new leads, a mailing order will automatically be generated using your pre-determined settings. You can simply set it & forget it.

Sold.com is a platform that specializes in helping buyers and sellers through the real estate transaction process and matching them with the best agent for their needs. You can apply to their partner center to be considered for their exclusive network.  

 To understand how they can help you, let’s look at the unique way they work. They match clients with the best agent for their situation. If you demonstrate that you are effective in providing excellent customer service and closing deals, the platform will send more referrals your way. Who doesn’t want to be rewarded for good work. How you appear on the Sold.com report depends on your performance history that they take directly from MLS data, consumer reviews and the agents history working with Sold.com referrals. 

 If this sounds good to you, joining Sold.com is easy. All you need to do is fill out their sign-up form. The platform will send you an outline stating the terms of partnership. If you agree to the terms, your profile will be activated, and you can start growing your business.

 Sold.com will give you a chance to receive 25% off their Guaranteed Display program if you refer another agent. Bonus – the Guaranteed Display increases your local market presence as well as your presence within the algorithm.

zBuyer is a real estate lead generation service that focuses on attracting home sellers interested in cash offers. I know that may seem unhelpful, but many of these homeowners would actually rather list with you than sell to an investor or iBuyer. The leads won’t break the bank, but you will have to nurture them at first.

zBuyer cracked the code on what will make home buyers and sellers actually want to speak to you.  I’ll give you a hint, it’s not by making a bunch of cold calls. It is actually by engaging homeowners through curiosity. They reach out to targeted leads and see if they are interested in what a cash offer would look like, or if they would like to look into their home valuation. Most people are naturally curious, and once their interest is peaked, zBuyer reals them in for you.

Something I love is consistency, so I like that zBuyer delivers a consistent amount of leads each and every month. They also have features in place to protect you and your marketing spend. Added bonus – zBuyer offers a lead replacement program, lead count guarantee, and the ability to custom tailor your lead package. Their lead replacement program is definitely a perk because it takes away some of the stress of getting stuck with bogus leads, or ones that won’t work, like a house already listed with someone else. With any subscription, you will get access to zBuyer’s prospecting list, a database of leads in your area going back up to 2 years, allowing you to start prospecting and mining for your next lead.

Personalization can help real estate agents cut through marketing noise, which is exactly where Audience can help. They use robots that replicate human handwriting to write personalized letters that include scannable QR codes. Once the code is scanned, you’ll receive an alert.

Exciting fact – Audience boasts a 90% read rate (!!) and a response rate that is 6x higher than other direct mail solutions. As you can imagine it’s next to impossible to send handwritten letters at scale, but Audience provides the next best thing and it’s efficient and cost-effective. Their letter is just the start, though. In fact, it’s the door-opener that surprises leads and removes friction. 

Audience does more than just send personalized letters. You will also receive text templates, an app to send one-off notes, and a dedicated account manager.

Here’s the thing I love about Audience, they aren’t just sending out your letters, they also take care of your lead generation. Just provide them with zip codes and home values you’re looking for and they take care of it. The letters are sent to super targeted prospects and customers thanks to Audience’s lead database with hundreds of filters. To not miss any potential clients, you can upload your contact list to their database or integrate them with your existing CRM. 

They find the email and LinkedIn profiles of your leads for you. Once the letter is sent, Audience also provides digital retargeting with automated emails and LinkedIn profile follow-ups. This will ensure you’re top of mind with any of your prospects and clients.

I know sending letters may not sound glamorous, but it’s a staple in marketing because it works. The exciting thing about any lead you get from Audience is they are exclusive, so you’ll never send notes to the same address as competitors.

USLeadList is a one-stop-shop for off-market deals with real estate leads across the country. Their sweet spot  is the inheritance lead list they create that provides a nationwide list of homeowners who are eager to sell. You can subscribe to your areas of interest, then each month, a new list of fresh data will get sent directly to your email. It doesn’t seem to matter if it’s rural or urban, these leads have proven to be successful.  

While competitors of USLeadList often don’t have a cap, they limit their inheritance lead sales. They do not sell any one lead across the nation more than three times, meaning you get closer to having exclusive leads. In a competitive industry with over saturated areas, this is a win. This perk combined with the quality of unique leads generated each month gives them a bonus point over their competitors.  

The real icing on the cake – USLeadList scrubs each property against tax assessor records and Zillow to make sure your list is as relevant and targeted as possible. This means, if the property is for sale, pending, or has been sold in the past year, then the property will be removed from the list entirely. This weeds out cold leads, and ensures that you don’t pay for anything that you can’t use. 

Everyone knows Zillow—it’s one of the largest real estate search engines on the web. While you’re no doubt active on Zillow as an agent, Zillow Premier Agent can help you expand your outreach on the platform. Zillow Premier Agent allows agents, teams, and brokerages to purchase display ads for ZIP codes they want to target. Plus, you’ll be placed among the top agents on the platform.

Here are some of the perks I like about it. When a Zillow visitor inquires for more information, Zillow prioritizes Premier Agents, presenting them as the first choice for visitors in a specific ZIP code. When a potential lead picks you, their information is sent directly to you. Keep in mind, you’ll compete with other Premier Agents, so make sure you stand out through your reviews. You’ll still show up above those without a membership though. 

Here is the best part – your leads will be high-quality. Unlike Facebook and Google ads, the people getting Zillow Premier Agent ads are actively looking for an agent to work with. Zillow’s popularity can work in your favor, likely bringing in tons of  potential leads to work with. 

Their lead generation is great, but it’s good to note Zillow Premier Agent also comes with a ton of other tools for you:  a CRM with a mobile app counterpart, an IDX website, an ROI calculator, pipeline management, and virtual home tours. For teams and brokerages, there are also lead routing and team profiles. 

Zillow Premier Agent is a great option to give you more exposure, and steadily build your lead volume. Plus, you’re getting in with Zillow’s partners, like Trulia and RealEstate.com. There is a risk to buying leasds from Zillow. Their lead generation cost varies, so I would consider other options unless you’ve really gotten the hang of nurturing and converting leads. However, if you have the budget, reviews, and follow-up skills to back it up, Zillow Premier Agent is a great investment.

Realtor.com is one of the most popular home listing databases. Its popularity and cult-like following creates a great opportunity to generate highly qualified, high-intent leads. Because the database is so popular amongst searching buyers and sellers, you’ll also likely receive a high volume of leads. 

Realtor.com’s lead generation service is called Connections Plus. If you use it, you get to skip to the front of the line. Your name will appear first to interested buyers and sellers. 

Realtor.com seems to follow the rule, you get what you pay for.  They based the pricing for leads on zip codes and the property value of homes in that area, so your cost is correlated with your potential commission. You also only get exclusive leads if you pay to upgrade to be the exclusive agent in that zip code. If you’d rather not splurge on exclusivity, quick follow-up is key. Don’t worry, their integrated CRM has autoresponders to help you out. 

I love that they help you capture high-quality buyers, and even seller leads with a home valuation calculator. Potential clients can also search directly for you. .  

Realtor.com brings a lot to the table with both quality buyer and seller leads. You do have to pay extra to really take advantage of some of the features, but you are getting in front of a very large and motivated audience. Something to keep in mind for your budget is when you sign up for services, you’ll engage in a contract that starts at a half-year commitment.

Offrs is a lead generation platform that uses a proprietary algorithm to comb through properties and homeowners that are most likely to sell in the coming future. They also offer marketing tools for email, social media, Google, and direct mail. 

Offrs  predictive technology, brings you hot leads that are  looking to sell, perfect for new agents who are working on their conversion strategy. Plus, if you’re paying for an exclusive ZIP code, you’re sure to get in the door first with leads, maximizing your conversion rates. 

I love that Offrs focuses on seller leads, making them really good at a specific lead gen solution. With their platform, you’ll get predictive leads, FSBOs, and expired listings on a daily basis. The leads are generated through their predictive algorithm, lead capture, and online marketing (mainly through Facebook and Google). You have two options – pay per lead or pay for all the information on a specific ZIP code area. Fun fact – you can upgrade to make the leads completely exclusive.

A big perk with Offrs is their Smart Data feature. Their predictions are backed by hundreds of data points. Offers real-time lead feed gives you instant notifications of who is wanting to sell their home. 

Unless you’re one of the super rare people who doesn’t like a concierge, take a look at Offrs new tool, ROOF. It has licensed agents who provide a concierge service for you with things like, plug-n-play marketing and nurture. Plus, it integrates with Offrs lead platform. The call center even qualifies the leads for you to help them convert. You do have to pay a referral fee if any of the leads pan out. 

Offrs is a heavy data lead gen company, so you are getting facts to back up the process they offer. Their predictive sellers algorithm targets quality leads keeping your lead feed filled up daily. Don’t forget to take advantage of the FSBO and expired listing leads that are clearly ready to sell. 

BoldLeads is a lead generation platform that focuses on building leads in hyperlocal areas through online advertising. They take marketing off your plate and automate most of the lead generation process for you. 

I love that BoldLeads offers a straightforward process to increase your lead generation. First you just pick a 15-mile area you want to focus on. The territory is offered at a flat rate, meaning no region is more expensive than another—a plus for agents in metro areas. Then, you establish your budget, and their experts will create and run ads on Facebook, Instagram, and Google. When a lead clicks on the ad, they’re taken to a landing page where their information is captured. Easy peasy. 

BoldLeads will start the conversation with automated emails, texts, and voicemail messages. To make your life even easier, once the lead is qualified and warmed, the text concierge sets an appointment with you and notifies you so you can claim the lead. All of the leads info and conversations will be in the Bold Leads CRM for you to review. If the lead isn’t ready, you can set up long-term nurture in their CRM, as well.

Basically they streamline the lead generation process for you, so you can focus on closing deals. The best part is, all of your leads are exclusive! Extra bonus, you can even upload leads from other companies and use their automation features for them.

Along with lead generation services and a CRM, you also gain access to over 40 landing page templates, tons of training and resources, and integration with CloudCMA. All of these tools make it easy for you to hit the ground running and grow your business. To really help you benefit from their services you can join their lead conversion webinars or use their daily training classes.