The 8 Best Places to Buy Real Estate Leads (2022 Updated!)

Why we chose it: SmartZip is a lead generation platform that offers a suite of marketing and data tools.  SmartZip uses predictive analytics to find the most likely homeowners looking to sell. What sets SmartZip above the rest of the pack is its focus on generating location-specific seller leads. 

SmartZip has a proprietary algorithm that collects data on leads from a variety of sources. It uses property, behavioral, demographic, and consumer data to predict which candidates are most likely to sell a house in the next few months. It then shares that information with users on the SmartZip CRM. SmartZip’s data and market insights can help farming agents looking to grow their sphere. 

With Smart Targeting, their marketing tool, you’ll have complete control over your marketing efforts. Smart Targeting combines digital marketing—emails, targeted ads, branded landing pages—with direct mail solutions. You can adjust your marketing materials as much as you’d like, and then SmartZip will automate the process of sending them out. 

The Reach150 feature offers an automated process for gaining positive reviews and referrals from past clients. These reviews can then be added to a website and social media profiles. Reach150 reviews are also connected with Smart Targeting to be displayed as ads. It’s a great way to stay top of mind with your clients and show off your recent successes.

If you don’t have the time to qualify leads, you can use the add-on Outreach. Outreach works like a VA service. ISAs cold call new leads for you and qualify them. With Outreach and Smart Targeting nurture campaigns, you can be sure that the leads you’re getting are warm. 

SmartZip is more than just a place to buy leads. You get a boatload of valuable data and lots of automated marketing tools. If you’re a farming agent, Smart Targeting and Reach150 are great additions to your toolkit. 

Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Lead creation and lead nurturing through client creation and past client follow-up are what you’ll get. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

Real Geeks started like many other real estate lead generation companies at the dawn of the internet lead generation game. They convert on the first conversation and require extensive and ongoing follow-up (over months and years). They build what has now become their CRM. This, coupled with the understanding that most agents’ marketing budgets are limited, led them to add organic SEO to the mix, which requires the creation of agent-branded websites to attract traffic. These components continue to live at the core of the product offering. 

This is a quick way for solo practicing agents to create a brand identity with a supporting website and create immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well. 

Why we chose it: CINC is a comprehensive lead generation platform rich with features. While some of these features are only accessible as add-ons, they can add a lot in terms of automating workflows. Their services include paid and unpaid lead generation options and CINC is designed to make full use of PPC ads.

All users have access to a CRM that carries contracts from other databases over and creates custom labels. The CRM sets up automated drip campaigns so that lead nurturing is made easy. If you aren’t a fan of CINC’s CRM, you can also integrate your own. 

 If you’re looking for extra bells and whistles, CINC also has a unique AI tool. It takes the timing out of lead follow-up, as it starts a dialogue with leads the moment they try to connect with you. It’ll facilitate an initial conversation and get leads warm for you. And, if you prefer maintaining communication with your leads via calls, you can take full advantage of CINC’s Dialer. It can handle three lines per month and will track important data from calls and even takes notes.  

When it comes to paid lead generation, CINC uses Google and Facebook/Instagram ads. They can target niche property types, local submarkets, and advanced demographic sets. They even have ListCast, which retargets leads on any of these platforms. Once collected, they use behavior-driven follow-ups.

CINC has a lot to offer, especially teams of real estate agents. It features options to establish referral networks and lead pairing so that all of your agents are prepared to close.  It’s a great solution for buying real estate leads for agents, and as a cherry on top, can handle plenty of other needs, too.  

Why we chose it: Offrs is a lead generation platform that uses a proprietary algorithm to comb through properties and homeowners that are most likely to sell in the coming future. They also offer marketing tools for email, social media, Google, and direct mail. 

Offrs is a great platform for agents who are looking to build their lead funnel or client base. Because of their predictive technology, leads are hot and looking to sell, perfect for new agents who are working on their conversion strategy. Plus, if you’re paying for an exclusive ZIP code, you’re sure to get in the door first with leads, maximizing your conversion rates. 

Offrs focuses on seller leads. With their platform, you’ll be provided with predictive leads, FSBOs, and expired listings on a daily basis. They generate these leads through their predictive algorithm, lead capture, and online marketing (mainly through Facebook and Google). You can pay per lead or pay for all the information on a specific ZIP code area, which you can upgrade to make completely exclusive.

The cornerstone of Offrs is their Smart Data feature. Their predictions are backed by hundreds of data points, and they boast that these are 70% accurate. With Offrs, you get more than just your leads; your dashboard will include property, consumer, and demographic data. All lead data is pre-verified and accessible to users. 

If you want to put that data to good use yourself, they have a Template Builder to craft your own messages to leads. 

They also offer several different Smart Apps, which are meant to help automate marketing processes to reach out to leads. For example, there’s Email Autopilot, where they’ll send out automated email drip campaigns to leads they’ve identified. Because Smart Apps are backed by Smart Data, you’re getting powerful marketing automation along with your purchased real estate leads.

Why We Chose It: Personalization can help real estate agents cut through marketing noise, which is exactly where Audience can help.

Audience uses robots that replicate human penmanship to write personalized letters that include scannable QR codes. Once the code is scanned, you’ll receive an alert.

Audience boasts a 90% read rate (!!) and a response rate that is 6x higher than other direct mail solutions. It’s really difficult to send handwritten letters at scale, but Audience provides an efficient and cost-effective way to do it. 

Their letter is just the start, though. In fact, it’s the door-opener that surprises leads and removes friction. 

Audience does more than just send personalized letters, too. With your account, you’ll receive text templates, an app to send one-off notes, and a dedicated account manager.

They take care of lead generation for you before they send out a letter. All you have to do is provide them with zip codes and home values you’re looking for. Their lead database has hundreds of filters, making sure letters are mailed to the most targeted prospects and customers. Also, you can upload your contact list to their database or integrate them with your existing CRM. 

During lead generation, they’ll find the emails and LinkedIn profiles of your leads. Once the letter is sent, Audience provides digital retargeting for recipients, sending out automated emails and LinkedIn profile follow-ups. This will ensure you’re top of mind with any of your prospects and clients.

Audience also offers exclusivity. When you become an Audience client, they won’t send notes to the same addresses as competitors, meaning you get those leads all to yourself.

Why we chose it: Market Leader is a one-stop solution for nearly every step of the lead generation process. Their platform and services offer paid lead generation alongside many other tools: a website builder, CRM, marketing automation, and more. Market Leader is one of the easiest and most affordable all-in-one solutions out there.

Market Leader is an industry leader in lead generation. They’re uniquely accountable, in that they guarantee a certain monthly volume of leads. They calculate how many leads you can support and offer a contract based on that. Afterward, they run PPC ads on Facebook or Google, routing leads to HouseValues.com for sellers, or your IDX website. You pay for leads, not visitors.

Speaking of which, you get a client-facing, IDX-enabled website. They’re attractive and customizable with a drag-and-drop website builder that includes dozens of widgets and page templates to add. The websites also have integrated lead capture options, which is integral to their nurture strategy. Their websites connect directly to their CRM.

Every lead you get is populated in their CRM. It’s simple and intuitive interface will make lead management and tracking a breeze. You can set up text alerts and track website visitor behavior, too. The CRM also includes the Marketing Center to contact leads right away, including automated email, print, and social media campaigns. They even offer a mobile app with its own features so you can work on the go.

Market Leader even has a selection of add-ons to further refine the process of finding leads. For example, agents can get exclusive seller leads tied to your market area from the HomeValues website. 

Market Leader is a great all-in-one solution for those looking to streamline their lead generation efforts. It’s also a great solution for individual agents without coding experience to build a website and grow their online presence. They’re accountable, too, providing a fixed number of real leads every month or your money back.

Why we chose it: Everyone knows Zillow—it’s one of the largest real estate search engines on the web. While you’re no doubt active on Zillow as an agent, Zillow Premier Agent can help you expand your outreach on the platform. Zillow Premier Agent allows agents, teams, and brokerages to purchase display ads for ZIP codes they want to target. You’ll be placed among the top agents on the platform.

Here’s how it works. When a Zillow visitor inquires for more information, Zillow prioritizes Premier Agents, presenting them as the first choice for visitors in a specific ZIP code. When a potential lead chooses you, their information is sent right to you. You’ll compete with other Premier Agents, so you’ll have to stand out through your reviews, but you’ll be placed above those without a membership. 

The leads you get are high-quality, too. Why? Because, unlike Facebook and Google ads, those exposed to Zillow Premier Agent ads are actively looking for an agent to work with. Zillow’s popularity makes it likely that you’ll find a high volume of potential leads to work with. As long as you have solid Zillow reviews and a clean follow-up strategy, you’re sure to see a positive ROI here.

Besides lead generation, Zillow Premier Agent also comes with a ton of agent tools: a CRM with a mobile app counterpart, an IDX website, an ROI calculator, pipeline management, and virtual home tours. For teams and brokerages, there are also lead routing and team profiles. 

If you’re a new agent, there’s no better way to build a steady flow of leads and increase exposure in your area than Zillow Premier Agent. Plus, you’re getting exposure with Zillow’s partners, like Trulia and RealEstate.com. If you have the budget, reviews, and follow-up skills to back it up, Zillow Premier Agent is a great investment.

Why we chose it: RedX is a prospecting and lead management tool that provides pre-verified leads from various sources. You can subscribe to a selection of lead categories including expired listings, FSBOs, FRBOs, pre-foreclosures, and their very own GeoLeads. They also offer a lead management system and Power Dialer to contact prospects from the platform. 

RedX collects its leads from public, private, and proprietary databases and provides you with contact information, mailing addresses, property information, and more. All leads are pre-verified, meaning this information is always up-to-date. 

One of RedX’s best qualities is how easy it is to streamline everything from one spot. After you’ve generated a prospect list, you can use the integrated Power Dialer to easily contact new leads. It even has its own lead management system, Vortex, that allows you to organize and track your leads effortlessly from the RedX platform.

RedX wants you to succeed, and they’re very supportive. They have live support as well as a phone line and contact form for any issues you might have. They offer the RedX Bootcamp and podcasts to develop your prospecting skills, too. RedX even provides script templates for each kind of lead so you’re prepared to have a conversation that gets you closer to closing. 

RedX is one of the most affordable lead generation tools individual agents can invest in, especially those looking to connect with leads directly. With RedX, you’ll get a curated list of leads and the tools to call them effectively. If you’re an experienced agent looking to save time on prospecting, RedX offers great tools to generate leads on your own. 

Why we chose it: Realtor.com is a popular home listing database, creating a great opportunity to generate highly qualified, high-intent leads. Because the database is so popular amongst searching buyers and sellers, you’ll likely receive a high volume of leads. 

Realtor.com’s lead generation service is called Connections Plus. It’s a lot like Zillow Premier Agent, where your name appears first to interested buyers and sellers. When you sign up for services, you’ll engage in a contract that starts at a half-year commitment.

When it comes to buying real estate leads through Realtor.com, you generally get what you pay for. Pricing for leads is based on zip codes and the property value of homes in that area, correlating your expense with potential commission. Paying for leads, however, does not make them exclusive unless you opt to upgrade as the exclusive agent in that zip code. If you’d rather not splurge on exclusivity, timing follow-up is key. 

Luckily, Realtor.com’s integrated CRM also features the option to set up autoresponders that warm leads up until you can reach out yourself. You’ll also be able to refine your pipeline with market reports and analytics that you can easily access from a single dashboard. 

They can connect you with high-quality buyers, and seller leads can be captured with a home valuation calculator. And because the leads that are being targeted are looking for an agent, Realtor.com makes it possible for users to not only search for listings, but agents, too.  

If you like the way Zillow Premier Agent works, you may enjoy this service as well!

Why we chose it: Bold Leads is a lead generation platform owned by Propertybase. They focus on building leads in hyperlocal areas through online advertising. Bold Leads takes marketing off your plate and automates most of the lead generation process for you. 

The process is simple. You first pick a 15-mile area you want to focus on. The territory is offered at a flat rate, meaning no region is more expensive than another—a plus for agents in metro areas. Then, you establish your budget, and their experts will create and run ads on Facebook, Instagram, and Google. When they click on the ad, they’re taken to a landing page where their information is captured.

Once captured, Bold Leads will start the conversation with automated emails, texts, and voicemail messages. Once qualified and warmed, the text concierge sets an appointment with you and notifies you so you can claim the lead. You can review all their information and conversations in the Bold Leads CRM and go in for the deal. If the lead isn’t ready, you can set up long-term nurture in their CRM, as well.

All of this serves to streamline the lead generation process for you, which is time you can spend on perfecting your follow-ups and closing deals. All of your leads are exclusive, too! You can even upload leads from other companies and use their automation features for them.

Along with lead generation services and a CRM, you also gain access to over 40 landing page templates, tons of training and resources, and integration with CloudCMA. All of these tools make it easy for new agents to hit the ground running and grow their circle. If you don’t have the bandwidth for involved lead nurturing, BoldLeads can take on tasks you can’t invest time in.

Why we chose it: Zurple gets leads to you through paid ad traffic. The service is known for converting the leads it tracks through advanced analytics. The bulk of lead prospecting happens through site visits, where prospective leads are forced to enter their contact information if they want to view listings. You can also pay a monthly fee for leads generated from online ads if that is more your speed. 

If you really want to dive deep and learn more about who your leads are, you can tack on the Lead Intelligence Bundle, which will find and share the lead’s social media information with you so you can further tailor your follow-up approach. 

After you’ve collected your leads, Zurple’s Conversations tool makes nurturing easy. It takes advanced data and information collected from site visitors’ behavior to create highly personalized and targeted email follow-ups. Realtors have noted that the language used in the automated email campaigns read as being very natural and organic, especially because they include information relevant to the specific listings your leads are interested in. 

Zurple always keeps you in the loop with Hot Behavior alters, which notify you when leads are at their prime for follow-up. You’ll receive reports on metrics related to follow-up efforts, too, including information about how often your communication efforts were engaged with by prospective leads. 

Because customers and agents can both list their preferences, it creates a mutually beneficial space for only serious clients. Zurple also integrates with other lead generation sites, like Zillow and Realtor.com, to bump up your lead generation efforts. 

Zurple is an awesome tool to have on your belt if you are looking for an automated approach to lead generation, lead purchasing, and marketing efforts. With so many features wrapped up in one service, it can be a one-stop shop for those looking for organically generated leads.