The 8 Best Real Estate Lead Generation Websites in 2024

If your real estate website isn’t generating leads, then it’s not doing its job. Since your website is essentially the front door to your business, it needs to be well-equipped to convert your site visitors into clients. But not all real estate websites are created equal.

With so many lead generation websites out there, it can be difficult to choose which one is the best for you. Good news  – we’ve spent hundreds of hours comparing and ranking the best real estate lead generation website providers that can actually bring in buyers and sellers!

These websites are guaranteed to help you generate the strongest leads, and all of our top picks are based on:

  • Website features
  • Price points
  • Efficacy
  • Integrations
  • Overall usability

We’ve done the research, so you don’t have to. 

The 8 Best Real Estate Lead Generation Websites

  • Best Overall Real Estate Lead Generation Website: BoomTown
  • 2nd Best Overall Real Estate Lead Generation Website: kvCORE
  • Best Real Estate Lead Gen Website for Teams: Real Geeks
  • 2nd Best Real Estate Lead Generation Website for Teams: Top Producer
  • Most Affordable Real Estate Lead Generation Website: AgentFire
  • Best Lead Gen Website for Finding Seller Leads: Agent Image
  • Best Lead Gen Website for Finding Buyer Leads: Ylopo
  • Best Lead Generation Website for Getting Listings: CINC

Best Overall Real Estate Lead Generation Website: BoomTown

A+

Top Features

: A website and CRM trusted by industry leaders
Starting at $$$

Why we chose it: If you’re JUST looking for a website builder, BoomTown is frankly too expensive. BUT, it’s really a full-service real estate package meant for teams and brokerages.

You’ll get:

  • An IDX-enabled website builder
  • A comprehensive CRM
  • Complete digital marketing services with a focus on PPC ads

Because it’s meant for teams, they also offer plenty in terms of team management and lead pipeline distribution.

Fun Fact: BoomTown’s website builder uses a consistent design proven to convert visitors.

Here’s how they do it: their home search websites require registration, immediately setting you up for leads from those ready to look at listings. It’s simple to navigate and pages load quick. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings.

Another thing I like is that BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website).

Something pretty cool about it – their portal allows users to create their own ads and landing pages with a block editor, and their team will ensure your efforts match your goals. Bonus – they offer remarketing campaigns to keep your business top of mind.

With BoomTown, you get a predictive CRM with an easy interface to check out the status of any online lead and quickly nurture them with automated email and text.

Here’s a perk – lead distribution is automated, too, through models like agent-on-duty or round-robin. BoomTown’s “Now Wall” feature predicts which leads require follow-up, so you can take the guesswork out of figuring out the perfect timing.

They even take it a step further with their concierge service, Success Assurance, also nurturing leads for you.

Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get.

If you’re a team or brokerage, lead management and distribution are made simple through automation.

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BoomTown Pros
  • Great PPC lead generation
  • Perfect for teams and brokerages
  • Easy to use
BoomTown Cons
  • No ownership over lead generation
  • Brokerage-level prices
  • No content marketing
Starting at $$$

2nd Best Overall Real Estate Lead Generation Website: kvCORE

A

Top Features

: AI-driven lead management, ability to send mass emails & texts
Starting at $$$

Why we chose it: kvCORE’s website has many features to help you streamline the work of lead capture, relationship management, advertising, outreach, transaction management, and much more.

kvCORE is designed to help you capture and manage prospects, supporting every process involved to get from lead to closing. With their tools, you can capture leads from your team or individual websites and social media sites such as Facebook or Twitter.

When it comes to real estate, you want to be able to create a recognizable brand that provides a consistent experience. kvCORE lets you develop your own digital assets, so your website will be all you. You can configure your team and individual pages, property pages, lead captures, and other content with your branding, image, and color schemes.

To give you an even more seamless experience, kvCORE integrates with MLS to allow your customers and clients to search for properties and get the newest listings as soon as they are listed. With this integration, you keep customers on your website to search for real estate instead of sending them to another website.

kvCORE offers unlimited custom pages. As you generate new landing and squeeze pages to guide your customers and clients, you broaden your reach and increase the chance of making a sale. Beyond landing pages, you can also develop blog content to drive even more traffic to your website via kvCORE’s custom blog pages.

Working with lenders is easy with kvCORE’s lender integrations. These integrations make it simple to cost-share with your lenders. Each lender will be billed separately and receive their own login credentials.

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kvCORE Pros
  • Great reporting ability
  • Robust platform with lots of tools
kvCORE Cons
  • Can be pricey
  • Overwhelming platform for new agents
Starting at $$$

2nd Best Real Estate Lead Generation Website for Teams: Top Producer

A

Top Features

: Great integration ability, all-inclusive software, smart lists and a follow-up coach
Starting at $

Why we chose it: Top Producer is a full-service website tool that was created for real estate professionals. You’ll get a 360 degree contact view and buyer property insights through MLS integration to keep you organized. They also give you smart lists to improve your lead nurture.

Basically, Top Producer covers all your bases, and they offer excellent third party integrations truly making them the best standalone option.  

With Top Producer you are really getting an all-in-one solution. You can grow your lead network with their multi-channel advertising campaigns, and keep them engaged with their AI-powered technology.

A nice perk, is that Top Producer has automated follow-up with relevant content and lead nurturing throughout the process, so you won’t miss a beat with new potential clients. In case you aren’t sure of who and when to reach out, you can take advantage of their follow-up coach that tells you exactly when to contact each lead.

Bonus – their ads are highly targeted, bringing in buyers that have intent, not just looky-loos, so your website will be full with quality over quantity. 

One particularly awesome innovation with their product that I love is that you can create tabs in your dashboard view to group leads, customers or tasks together and access that info just by clicking the tab (think: Google Chrome with multiple tabs open). Plus, the dynamic workflows you create will update for you as the dates change. 

Another bonus, is that Top Producer integrates with your MLS. You can directly edit listing alerts and furnish Market Snapshot reports with price changes, neighborhood trends and more based on your prospect’s search behavior. 

Top Producer’s active listing management interface is top notch in the industry. Here’s what you can do with it. 

  • Edit the listing from the CRM
  • Track all listing activity (including commissions)
  • Visually look at all the critical events that have occurred with a listing: i.e., listing date, price changes, offers received, offer accepted, and closing activities

Top Producer has always been to lead generation websites like what a great pair of orthopedic shoes are to back pain. The shoes aren’t sexy (like, at all), but your back feels great.

But, with their new features  like their follow-up coach, and AI driven follow-up technology they are proving not only can they be the reliable choice, they can be the trendy one too. Features like this have only elevated an already consistent all-in-one solution to your lead generation needs. Full Top Producer Review

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Top Producer Pros
  • Great reporting features
  • AI-powered farming
  • Super customizable
Top Producer Cons
  • Team option is for a maximum of 25 agents
  • Automation design interface has a small learning curve
Starting at $

Most Affordable Real Estate Lead Generation Website: AgentFire

A

Top Features

: Solid integrations with hyperlocal focus, clean reporting
Starting at $$

Why we chose it: If you’re looking to build a local brand image, AgentFire is a good solution for you. They offer a WordPress-based real estate specific website builder that has tons of features geared toward targeting a hyperlocal community. 

With AgentFire, you have three real estate website builder options:

  • Custom
  • Semi-custom
  • “Express Setup”

With custom, you can build and customize your website using their easy site editor. Semi-custom offers three starting points for you and dedicated designers to customize for your brand. The Express Setup plan will get you a website that is ready to go in 48 hours, all designed based on your answers to a few questions.  

Bonus, their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp.

Plus, the ClickMaps add-on allows you to design a map that takes users to specific community pages. The property listings are powered by Showcase IDX, and they offer a 3-month free trail of the Home Valuation tool too.

AgentFire has other features, too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups.

If you need more, they also have plenty of other paid add-ons, that they call Power Ups. These include:

  • a home valuation tool
  • a logo generator
  • ADA Compliance tools
  • and copywriting services for web pages and blog content 

Ultimately, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.  

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AgentFire Pros
  • Dedicated designer
  • IDX Integrations
  • Hyperlocal area pages and market reports
  • Integrates with most CRMs, PPC and SEO solutions
AgentFire Cons
  • Some features require paid upgrades
  • Not meant for large teams
Starting at $$

Best Lead Gen Website for Finding Seller Leads: Agent Image

A

Top Features

: Full-services website & marketing, lots of awards, custom packages
Starting at $$$

Why we chose it: Agent Image is a digital marketing agency that caters almost exclusively to real estate professionals (residential, commercial, mortgage).  The company has two main strengths: design and ownership.

They have an award-winning team that specializes in custom design. Agent Image is known for creating standout work for A-listers like The Oppenheim Group, The Altman Brothers, The Jills-Zeder Group, Joyce Rey, and more. They’ve also won dozens of awards — including recognition from RealTrends.

That said, Agent Image also offers template-based web design packages for all agents. They have entry-level products (Agent Image X / Agent Pro) that are purely template-based, though allow for some design customization (color, fonts, images, etc.) 

Those with smaller budgets can also choose ACCESS, the newly launched DIY browser-based website builder (a spin-off brand). Users can select from templates and customize the content as they see fit. It’s also worth highlighting that the same award-winning team makes all templates, so they have the signature Agent Image polish even if they don’t offer quite as much customization freedom. 

What they’re really good at is (1) understanding your unique brand and story and (2) creating truly unique websites (check out their portfolio for examples). In other words, Agent Image is where you want to go if you make sure your website is not boring

On the marketing side, it’s essentially full-service. 

In addition to the usual marketing you might do (SEO, PPC, social media, etc.), Agent Image has tons of capabilities that might be tough to find at a run-of-the-mill real estate  marketing firm. 

They can, for example, help create video walkthroughs of houses, manage press releases, create video for WordPress sites, help with email marketing, create infographics, build downloadable PDFs, and more. 

They’re not going to be the cheapest. They are, however, going to be one of the most truly robust website + marketing solutions out there. 

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Agent Image Pros
  • You get full ownership of your website
  • Lots of high profile clients
  • Low monthly costs
Agent Image Cons
  • High upfront cost
  • IDX is just average
  • No integrated CRM
Starting at $$$

Best Lead Gen Website for Finding Buyer Leads: Ylopo

A+
ylopo logo

Top Features

: Social media advertising capabilities, AI-driven lead nurture systems
Starting at $$

Why we chose it: Ylopo does an excellent job of keeping the website buildout easy, but also very effective for you! They’re a real estate marketing platform, that provides branded websites, nurturing tools, dynamic ads, and campaign management.

Ylopo helps agents create branded search websites with customizable landing pages featuring your brand and listings.

Here’s how they do it. They use Squarespace (a powerhouse in online marketing). It makes customization easy, and every website is totally mobile-friendly.

Something I love is their home search IDX and that they are AI-enhanced, including an sms chatbot, making them excellent at lead capture.

The controls for Ylopo make this customization and flexibility really easy for the average agent to use effectively, which is why Ylopo gets the award for second best overall, and the best lead gen website for finding buyer leads! 

YLOPOs AI-driven lead nurturing systems learn from user behavior and send personalized communications to each lead, helping better engage them.  Plus, their IDX integrates with any MLS, helping it stand out amongst its competitors. 

Another aspect that we liked about YLOPOs website offerings is their integrated lead system is a mass lead import able to import leads from practically any source. 

While they may not be a one-stop shop offering the all-in-one CRM-Marketing, don’t let that deter you. YLOPO has used this to it’s advantage by using that manpower to help improve existing products and launch 2-3 products in half the time of their one-stop competitors.

By using this approach they’ve perfected offerings like their dynamic real estate ads that put real homes on their Facebook and Instagram feeds to attract more buyers for you. 

The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

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Ylopo Pros
  • Second to none in online lead generation technology
  • The most advanced SMS-text real estate chatbot in the industry
  • Integrates with almost all best in class CRMs
  • Leading lead nurture platform to generate re-engagement of aged databases
Ylopo Cons
  • No native CRM
  • Not the greatest for SEO
  • Not great at customizing ads for clients
Starting at $$

Honorable Mentions

We had a high bar in picking the best of the best lead generation websites. These websites didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).

CINC

A+

Top Features

: Full-service, fully integrated systems with targeted marketing tools, team management tools.
Starting at $$$

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.  It’s designed by high-performing agents, and is an all-in-one solution that delivers a slick, customer-facing experience.

It’s also a powerful marketing platform that can generate free and pay-per-click leads. A nice little cherry on top is that they nurture them through behavior-driven follow-ups. All of these components work seamlessly together, saving you time and money. 

They mostly source their leads from Google and Meta (Facebook and Instagram). I love that the lead generation is hyper-local and takes full advantage of technology to give you quality leads and data. 

CINC does a good job in the automation department offering you and your team tons of tools, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients and former clients on the best ways to convert.

Bonus – there’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads. 

Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once you get them, you’ll have automated follow-up, including

  • a welcome email
  • home value report
  • and more.

CINC makes it easier to collaborate and be more productive as a team. They have automated lead routing to pair new leads with the right agent. Plus, a feature-rich backend that includes agent accountability and intelligent team management tools.

Activity tracking is simple across channels and team members.

You can also take advantage of CINC’s PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. Best part is PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can be pricey, their multiple lead sources and team management tools can help busy teams become more streamlined. 

It’s great for small teams looking to increase their lead generation, conversion, and sales. It’s also something for teams looking to scale their business with a great ROI to consider.

In addition to being an easy tool to learn, CINC also offers Agent Advice customers $3,000 in free leads to first year users. That’s 300-500 free leads for teams & agents in their first year using CINC.

Another big perk is their Guaranteed Sales Program which provides teams and agents a risk-free return on their investment by guaranteeing closed transactions. CINC determines this through their proprietary Conversion Playbook and Success Program that explains what teams and agents must do to succeed.

If, while following the program, you or your team don’t close a minimum number of transactions in the first year, CINC will continue providing the platform for free until those transactions happen and the investment is recouped.

NOTE: The minimum number of transactions depends on eligibility and dynamics of market.  A product expert from CINC can help you determine what you qualify for.

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CINC Pros
  • Powerful & flexible lead gen
  • Don't need to be a techie to get all the value
  • No contract required
  • Perfectly suited for brokerages
  • Customizable CRM
CINC Cons
  • Higher base pricing due to the "full-service"
  • Lack of customizations options
  • Learning curve for feature use
Starting at $$$

Real Geeks

A

Top Features

: Can be used for lead generation or stand alone CRM
Starting at $$

Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation.

Real Geeks uses three main components:

  • SEO-friendly, custom branded, MLS integrated agent websites
  • Full CRM capabilities
  • Done-for-you-lead generation

Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

As we know, leads require a ton of follow-up, which is why Real Geeks started with great CRM features. This, combined with knowing that most agents’ marketing budgets are limited, got them to add organic SEO to the mix.

The best part – they’ve built out legit agent-branded realtor websites to attract traffic. 

Real Geeks has one of the quickest ways for solo practicing agents to create a brand identity through their website while also creating immediate lead flow without taking a ton of your time.

Fun Fact: Because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well. 

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Real Geeks Pros
  • Real estate lead generation websites look really, really good
  • Quick turnaround to get leads flowing
  • Easy and fast set up of core elements
Real Geeks Cons
  • Agent driven lead location verification required
  • Customer support can be spotty
  • Zero transparency on media spend
Starting at $$

Real Savvy

Top Features

: Collaborative IDX website and a branded mobile app
Starting at $

Why we chose it:  RealSavvy focuses on helping you generate more organic leads, which are usually great leads.

Their real estate website builder is robust. It offers advanced IDX capabilities, tons of lead capture options, and a branded mobile app to access content on the go. The service also features a lead management dashboard. 

I really liked that RealSavvy offers nice looking website templates. Plus, they are easy to edit making customization a breeze. Plus, plus, the website is well-designed and includes your branding.

The best part is: they are SEO-focused, giving you better odds to rank higher on search engines. You also get access to your own branded website, which is great for teams. Bonus, all websites you build with them are mobile-responsive. 

A huge advantage of RealSavvy is its collaborative IDX. They offer a “Pinterest-style” home search so users can pin, share, and comment on listings right on your website. You get alerts of all of this so you can engage clients in real time. This is a better experience for visitors and can lead to increased lead conversion. 

Here’s something else I love about these guys: all of this is very well-integrated, which makes it much easier for you to manage your leads.

Here’s what I mean: they give you several options for lead capture, along with unlimited access to forms and sign-up opportunities. Leads automatically go to the CRM, and you can see how leads are interacting with your site through the activity feed. New leads will trigger a text alert to you so you can reach out right away

Now for lead routing with all those leads. They have “smart” lead routing for brokerages which assigns agents to the leads. It determines which agents get the leads off of criteria like the neighborhood and price, to give agents leads they are the most likely to close. This is great for team organization. 

Personally, I think RealSavvy’s websites are really well-designed, and check lots of the boxes for lead management. Their unique home search and variety of lead capture options help with lead conversion. And, as a bonus, their all-in-one solution comes with alerts that keep you on top of lead communication and conversion

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Real Savvy Pros
  • High-speed home search
  • Branded app development along with your website
  • Predictive CRM with automated lead routing
Real Savvy Cons
  • No free trial to test it out
  • Can be pricey
  • Limited support
Starting at $

Propertybase GO

propertybase-logo

Top Features

: Full stack of software, BoldLeads lead generation
Starting at $

Why we chose it: Propertybase GO is a full software suite that includes a CRM, website, lead generation, marketing tools, and even transaction management. 

Let’s start with lead generation, which is powered by BoldLeads. With BoldLeads, you pick a location, establish an ad budget, and they’ll run ads for you on Facebook and Google. Those leads automatically generate in your Propertybase GO CRM, so you can start working on quality follow-ups.

Their integrated CRM is very user-friendly. The dashboard is intuitive and free of clutter, only displaying the most valuable info at one time. It has automated email, text, and phone tools, but these are made even better with MLS integration.

Here’s why that’s great. It means you can immediately share relevant listings and information with leads as soon as it comes through. 

They also offer a Text Concierge service. The concierge will automatically reach out to new leads, qualify them, and even set up appointments for you. All of your conversation details are in their lead profile and you can set up alerts so you know when to take action on a lead. 

I love their website lead capture tools. They connect directly to your CRM, and the lead profiles you gain from your website also offer a ton of data. You’ll get details like, what properties visitors viewed and saved, what their search criteria was, and other actions they took on your website. 

If you want an on-the-go solution, upgrade to their Salesforce Edition. It acts as their enterprise-geared plan, and you’ll get a mobile app, so you can track listings and leads on the go.

If you’re looking for a platform that has everything you need to generate, track, and organize your leads, Propertybase GO offers a ton of value. 

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Propertybase GO Pros
  • All-in-one platform
  • Uses BoldLeads for lead generation
  • MLS integration on CRM
Propertybase GO Cons
  • Limited CRM customization
  • No live chat support
Starting at $

Showcase IDX

Top Features

: Drag and drop widget and shortcode features for ease of use
Starting at $

Why we chose it: Showcase IDX is more expensive than other plug-in options, but it has the features to back it up.

Showcase IDX stands out for its great looking map search, user experience and individual property listings. A cool thing about it is how it allows you to tweak maps, so they match the color scheme of your site, a feature most plug-ins don’t offer.

The widgets & shortcodes Showcase IDX offers allows you to drag and drop elements such as map search, listings by zip code and more on any page of your website.

Showcase also offers advanced features such as polygon search but takes it one step further with a polygon search for mobile. You can draw a search area on to the map quickly and easily. Plus, it’s more responsive than other polygon search tools.

The plug-in stands out for its listing page extras. It has out of the box items like,

  • Walk score
  • Bike score
  • Private commenting and sharing
  • Recent activity
  • MLS info
  • Market snapshot
  • Local demographics.

In case you didn’t know, other outdated IDXs and many all-in-one tools use iFrames and subdomains. Research shows that Google hates them and they make it hard to make the listings feel like they’re part of your actual site.

Something I love is that, Showcase IDX was built with SEO in mind and works differently than every other IDX. The proprietary technology included makes your search and listing data appear as native site-wide content.

The other thing that sets them apart is their support. The reviews for Showcase IDX frequently talk about how they answer the phone and are happy to do a screen share to support both agents and web developers, which is not something we can say for all IDX’s.

Something to keep in mind. Other IDXs see 60% – 94% of qualified leads still go to search Zillow or other portals. Even Real Geeks still showed 47.5% of visitors go to another site to perform their search. Showcase IDX only saw a leakage of just 4.3%, which means Showcase IDX retains 9.8x more clients than competitors.

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Showcase IDX Pros
  • Polygon search for mobile devices
  • Great look with customizable maps
  • Extensive listing page extras
Showcase IDX Cons
  • Package choices mean you may not be able to access certain features unless you pay more for them
  • Not a complete website developer
Starting at $

Diverse Solutions

Top Features

: Top-of-the-line lead capture tools, easily add up-to-date, mobile and SEO-friendly MLS listing within minutes
Starting at $

Why we chose it: WordPress IDX from Diverse Solutions has everything an agent needs on their website through an all in one easy-to-install and customize plugin.

It will add up-to-date, SEO and mobile friendly MLS listings to your website, plus a variety of property search tools. Prospective clients visiting your branded webpage can navigate through map-based search and slideshows of highlighted properties (this can be added to any page via short codes). 

You’ll get leads from live forms when someone goes to schedule a showing, save a property, or contact you for more information.

In my opinion the listing alerts are just as important. They’ll notify you whenever leads match with a new listing on your site based on their search criteria. Every MLS listing page will help your website grow organically with their SEO features.

A nice little perk – the whole site is indexed, while many other IDX solutions don’t have search engine indexed pages.

Customer support is huge for Diverse Solutions. They offer live phone support for new agents who need help setting up the WordPress IDX plugin (very rare among IDX solutions), plus a library of support documentation on hand, too.

The support is great, but to be honest, the plugin is so easy to install and set up that you really don’t need to be a professional web developer.

“Traffic Workx” is one of the best tools Diverse Solutions has to offer. The marketing solution allows real estate agents to add MLS listing to their site, but also get a guaranteed number of people interested in looking at homes for sale in their local area driven to their website every month.

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Diverse Solutions Pros
  • Turnkey website solution
  • Live 24/7 hour phone support
  • Works with any platform
Diverse Solutions Cons
  • Listings aren’t as visually appealing
  • CRM is lackluster
  • Property search tools are lacking
Starting at $

Placester

Top Features

: Advanced lead capture tools, extensive support options
Starting at $$

Why we chose it:  Placester helps real estate professionals generate leads through an SEO-friendly website and online marketing tools.

It’s an industry-specific website builder, so you get pre-made tools for realtors, like advanced IDX search and an easy-to-use CRM. And, the lead capture is made easy with site-wide pop-up contact forms and email collection at the footer of each page. 

One of my favorite features is the templates – there are several website and landing page templates so you don’t need to start from scratch. You could have a professional-looking website up in a few hours.

One of Placester’s biggest benefits is unlimited page creation, meaning you can add as many pages to your site as you like. 

Placester comes with built-in SEO tools, like internal linking and meta description capabilities. If you’re not sure how to employ SEO, they have tons of SEO resources available to help you understand!

If you’d rather wash your hands of maintaining your website, you can also take advantage of the Placester Marketplace, where you can outsource technical tasks.

This comes in handy if you want to boost your SEO. Having a professional take care of your website architecture can be a significant advantage for individual agents who don’t have the bandwidth to do so themselves

With Placester you can invest in advanced analytics tools, like social media reports and Google Analytics set-up. While this may seem intimidating if you aren’t a tech-savvy agent, there are plenty of tools and tutorials that make the platform intuitive enough for anyone to use. 

If you want good bang for your buck, Placester should definitely get a second look. It’s great for building leads and your online presence. Because of website assistance through their Marketplace, this is the perfect option for solo agents.

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Placester Pros
  • Great lead capture tools
  • Discount for NAR members
  • Unlimited webpages
Placester Cons
  • CRM is lacking
  • Domain isn’t included
  • Limited customization
Starting at $$

InCom

C+

Top Features

: Custom lead generation landing page builder, social media marketing tools
Starting at $

Why we chose it: iNCOM offers a full-featured real estate website solution at a great price. They’ve designed their product to be a one-stop shop solution for real estate agents setting up their business online.

For those of us that love some bang for our buck, you’ll be happy to know you can be fully set up with a mobile-responsive real estate website at a low price. It’s complete with lead generating landing pages, an advanced map search, and tools excellent for generating online leads

To follow up getting those leads, iNCOM offers an automated lead nurturing system that is built into the CRM.

Their CRM gives you the ability to generate a .csv file of your lead lists through the import/export option. They also give you the option to use automated pre-created email campaigns that can be activated or not, up to you. 

In an effort to stick with their claim that their product is a lead magnet for real estate agents, they even capture partial/incomplete leads with their built-in lead generation landing pages, ensuring you aren’t missing any workable lead. This tool also may generate organic leads or exclusive leads for you. 

As an added perk you are given access to additional marketing tools to help you grow your business. While there are quite a few offered, some honorable mentions would be:

  • the automatic YouTube video generator
  • pre designed flyers
  • postcards
  • and more…

All of these are great for helping you hit multiple demographics with your outreach. 

Some of the things that  I really liked about iNCOM were the extras they included to not only generate more leads but help you retain them. For example, they offer a few different tools that will alert buyers daily, like,

  • A price drop alert
  • New listings being added notification
  • The neighbourhood buzzer to alert a potential buyer every time a home is being sold in their desired neighborhood (my personal favorite)
  • Free home evaluation that captures lead info encouraging potential clients to receive a free home evaluation from you

While iNCOM offers their package at a very good price point you can also add additional offerings, if you have the budget. For a fee you can add on standalone services like PPC through Google Ads, Facebook advertising, customizing your website, or adding property landing pages. 

iNCOM is a great tool for agents and brokerages looking for marketing and lead generation support. It’s at an excellent price and can be customized with add-ons if you need additional offerings. Plus, with their month-to-month contract, you could always try it out to see if it’s the right fit for you. 

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InCom Pros
  • No long-term contract required
  • Advanced marketing tools
  • Fully geared for agents & brokerages
  • One-stop shop
InCom Cons
  • Premium designs are add-ons
  • Limited CRM functionality
  • SMS feature requires Twilio phone number
Starting at $

Sierra Interactive

C

Top Features

: All-in-one solution, high performing IDX websites
Starting at $$

Why we chose it: Sierra Interactive makes it easy for you to rank for top-level keywords, individual listings and neighborhoods through their sleek websites built with organic SEO in mind. They recognize one size doesn’t always fit all, so they also offer multiple websites along with your flagship site.

This is great for Teams to manage agents, but also for individuals to customize sites for their featured listings.

Sierra Interactive’s IDX websites and lead integration are also chalk full of features for you. What really stands out is how they create your IDX website with a proprietary infrastructure that helps you hone in on your target market and rank your website.

Sierra’s SEO optimized sites give you an incredible advantage, helping you attract high quality leads organically (i.e., leads you don’t pay for).

I’ll just list a few things I really liked.

  • You can easily highlight neighborhoods and communities in your market.
  • Create unlimited pages for listings, stats, testimonials, videos and more.
  • You have complete control over the URL, meta tags and source code –  making everything super customizable.

All of these things can be really helpful as you try to scale your business and build your brand (sometimes it takes a few tries to get it right!)

With Sierra Interactive’s granular IDX capabilities, you can insert search criteria on content pages and blog posts so leads can find what they need—fast. If your MLS has the field, chances are you can filter for it.

If you’re looking for seller leads and a website builder that has an all-in-one solution and lots of features to streamline your teams workflow, Sierra Interactive is a good option. They have tons of ways to get you leads, and re-engage your current leads after which their CRM helps you to track and manage them.

The amount of customization and automation they offer helps your team work together more efficiently.

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Sierra Interactive Pros
  • 90+ popular integrations
  • High conversion rates
  • All-in-one solution with IDX websites, full-featured CRM and PPC ad management services
Sierra Interactive Cons
  • Limited library of action plans/drips
  • Limited user site customization - requires 3rd party
  • Not always cost-effective or simple enough for solo agents
  • No transaction management
Starting at $$

Lofty (formerly Chime)

C-

Top Features

: All-in-one CRM platform that's great for Teams, and automated social media marketing (Social Studio)
Starting at $$$

Why we chose it: Lofty’s all-in-one platform has some award winning technology that understands how teams work and can help you stand out from the competition.

Their lead generation suite sets you up on day one with everything you need to capture and manage leads on your website. Lofty’s variety of tools take care of every role on a Team, and they are super cost effective, the bigger the Team the better. 

The Lofty platform has been known for ease of adoption, which is great for everyone, but especially those just getting started. The leads auto import making it convenient for teams to have them all in one place.

The thing I really like is that Lofty also helps you optimize your lead generation efforts with competitive market analysis, and Social Studio, which is their automated social media marketing. 

Outside of social media and other lead capture tools Lofty offers, they have also included a smart dialer as an additional way to get more leads. This feature offers: 

  • lead calls
  • the ability to leave a pre-recorded voicemail
  • record notes
  • schedule follow up
  • and even more features

It allows you to go the extra mile in your lead retention efforts. An extra plus is the fact that Lofty offers mailers and postcards with geo-farming capability built in to their platform. 

As a whole Lofty stands out in the auto-integration category. With auto tracking, nurturing, and smart insights helping reduce your workload and the efficiency of your team. They even offer an AI assistant (chatbot) that communicates directly with the CRM to further engage and nurture your leads. 

Another thing I liked about Lofty was their referral network lead system. It allows customers to invite lenders to refer and collaborate on leads. 

Lofty is a great option for teams (big and small) looking to scale their business and benefit from a robust tool that offers many features. The multi-source lead generation, automated features, and AI-powered CRM that helps you nurture and plan for follow-up gives teams and brokerages a leg up against the competition. 

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Lofty (formerly Chime) Pros
  • Comprehensive solution for lead generation
  • Time-saving automation
  • Website development tool is easy to use
Lofty (formerly Chime) Cons
  • May not be cost effective for some single agents
  • Must commit to structured onboarding process for best results
Starting at $$$

What’s the difference between a real estate lead gen website and a real estate website?

A real estate lead generation website has an IDX, while a traditional real estate website builder doesn’t necessarily have to. A full blown website will have lots of functionality – where a lead gen site is mainly there to collect leads, whether it’s from ads, or lead forms, etc.

Basically a lead generation website can be super short and sweet – just enough to get the lead.

Whether you’ve chosen CINC, Real Geeks, Ylopo, or InCom, you’re going to need to nurture those new leads to turn them into clients who actually buy or sell. After all you have to make money. Here are a few of our favorite ways to increase your conversion rate for real estate leads:

Start a Communication Drip

The best way to LOSE a lead is to be uncommunicative. But, as we all know, your schedule as a real estate agent isn’t always predictable, and it’s easy for emails or texts on your to-do list to slip through the cracks.

Avoid that by putting your new leads on a communication drip within your CRM.

Create a set of follow-up emails and even text messages that you’d want to share with every new lead, and automate those messages so you don’t have to remember to actually click the send button. The result will be a funnel full of engaged and excited leads who are ready to keep the conversation going.

Reach Out to Your New Lead’s Lender Directly

Here’s the truth of the matter. The majority of your buyer leads are going to be financing the purchase of their new home. So, start by building a question into your automated communication campaign about who your lead is planning to use as a lender. If they aren’t working with someone yet, it’s your chance to refer them to your favorite lenders.

If they are working with someone specific, reach out to that lender, introduce yourself, and make sure they know you’re available in case they need anything. This step does two things:

  • First, it helps your new lead feel like you’re connected to the professional community, and you’re ready to help.
  • Secondly, if your lead is still on the fence about using you, getting a message from their lender saying they’ve already chatted with “their real estate agent” may just be the push they need to go from “considering” to “committed.” Sometimes this nurturing can take several months before they are actually ready to buy or sell.

Help Your Prospects Learn About You on Social Media

Many of your leads will get your initial communication and, before deciding if they want to respond, find you on social media to learn a little bit more about you.

That’s why you need to make sure you’ve got at least an up-to-date LinkedIn account, or a Facebook Business Page where your leads can learn about who you are, how you operate your business, and what they can expect regarding future interactions with you.

Tips for real estate agents who are looking to create a lead gen website

Pick a solution that works for your price point 

Let’s face it, for some, making this decision may boil down to cost.  Be sure to weigh the cost of investment against the services you’re receiving and the outcomes you’re looking for. Solo agents should be mindful of selecting services geared for that sort of practice, as team packages are extraordinarily expensive

Some services have the added control of paying additional fees for added features, so you can beef up your subscription as needed. This can be important if you want to consider growing your team or expanding your market in the future.

Remember, the best investment you can make is in a tool that you’ll actually use. Spending on fancy bells and whistles is a useless expense if they go unused. 

Take advantage of trials and demos

The best way to see which services work for you or your team is to take full advantage of trials and demos. Try out all the features to determine if they’re usable and intuitive.

If it feels overwhelming or overly complicated, it may not be the right fit. And remember not to go with your first pick! Try out all of your options first, you never know what’s out there. 

Remember to assess the quality of your leads

Whichever service you choose, evaluate how hot the leads are over time and make sure you’re seeing a return on your investment and take advantage of any guarantees if you are seeing a lack of quality. 

Remember that all leads require some nurturing, but sinking too much time and effort into low-quality leads ultimately defeats the purpose of paying for these tools. 

Keep your lead generation strategies current 

Traditional outbound marketing strategies will only get you so far today.

Keep your strategies current by leveraging the power of data-driven tools that meet your leads where they are the most, on the internet. Having the right tools in your toolbox keeps you competitive across platforms, increasing the efficacy of your lead generation strategy. 

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the best real estate lead generation websites.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen website on 5 different factors to come up with the very best real estate lead generation websites available. The short version of factors considered are: 

  1. Cost: Not all real estate lead generation websites are created equal, so it’s important to look at what’s included with your purchase. Some websites charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different lead generating websites come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation websites are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen website that you’ll be using on a daily basis.
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

Want more info? Check out our full methodology.

Sources & Resources

Other resources: We have guides on the ins and outs of the topics you need to know to be a successful estate agent (like circle prospectingreal estate website buildersreal estate lead generation companies, or a well designed real estate CRM). If you’re looking for more advanced topics like the best probate lead sellers, mortgage leads, real estate adsbuilding your own real estate lead generation website, which real estate marketing tools you’ll need,  how to build a successful social media strategy, or even just real estate marketing ideas in general, you can try looking for a real estate mentor or an answering service that can help show you the way.

Reviewed by Chris Heller | Fact checked by Kayla Conboy

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 3/19/2024