The Best Real Estate Lead Generation Websites in 2024
If your real estate website isn’t generating leads, then it’s not doing its job. Since your website is essentially the front door to your business, it needs to be well-equipped to convert your site visitors into clients. But not all real estate websites are created equal. With so many lead generation websites out there, it can be difficult to choose which one is the best for you. Good news – we’ve spent hundreds of hours comparing and ranking the best real estate lead generation website providers that can actually bring in buyers and sellers.
The Best Real Estate Lead Generation Websites
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ProviderAwardTeam FunctionalityLead Nurturing FeaturesOur Review
- Best Overall Real Estate Lead Generation Website: Luxury PresenceBest Overall Real Estate Lead Generation Website
- Best All-In-One Solution: Real GeeksBest All-In-One Solution
- Best for Generating Buyer and Seller Leads: BoomTownBest for Generating Buyer and Seller Leads
- Best Lead Generation Website for Solo Agents: BoldTrail (the next generation of kvCORE)Best Lead Generation Website for Solo Agents
- Best Real Estate Lead Generation Website for Teams: CINCBest Real Estate Lead Generation Website for Teams
- Best for Social Media Leads: Top ProducerBest for Social Media Leads
Luxury Presence
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Overview
Luxury Presence is an all-in-one marketing platform for real estate pros. Whether you’re looking to create a website, manage your social media or boost your SEO, they’ve got you covered.
You can streamline your workflow with everything from IDX home search tools to AI-powered assistants.
The company’s mission is to empower real estate entrepreneurs with the tools they need to stand out in an increasingly competitive market. Their SEO and content marketing services, in particular, help you create a cohesive brand story online in order to get discovered by more prospects.
Backed by investors such as Zillow co-founder Spencer Rascoff and real estate coach Tom Ferry, Luxury Presence continues to innovate and expand its offerings.
The platform’s focus on providing premium marketing solutions, expert support, and scalable options for growing brokerages has positioned Luxury Presence as a leader in the PropTech space, helping agents build their personal brands, close more deals, and increase their client base.
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Features
- Marketing services (advertising, SEO, content)
- IDX home search & listing alerts
- Brandable mobile app
- Real estate website building platform
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Pros & Cons
- 24/7 customer support
- Suite of marketing services
- Expert-guided design and implementation
- Award-winning website designs
- Learning curve to editing designs yourself
- Pricier than other website builders
- Limited CRM functionality
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What differentiates Luxury Presence
Luxury Presence offers optimized landing pages and innovative lead capture tools, including AI Lead Nurture, that generate more prospective clients and maximize conversions to close more deals.
Real Geeks
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Overview
Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation.
Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management.
As we know, leads require a ton of follow-up, which is why Real Geeks started with great CRM features. This, combined with knowing that most agents’ marketing budgets are limited, got them to add organic SEO to the mix.
The best part – they’ve built out legit agent-branded realtor websites to attract traffic.
Real Geeks has one of the quickest ways for solo practicing agents to create a brand identity through their website while also creating immediate lead flow without taking a ton of your time.
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Features
- Done-for-you-lead generation
- Custom lead capture forms
- Home valuation tools included
- Quick market report features
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Pros & Cons
- Real estate lead generation websites look really, really good
- Quick turnaround to get leads flowing
- Easy and fast set up of core elements
- Agent driven lead location verification required
- Customer support can be spotty
- Zero transparency on media spend
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What differentiates Real Geeks
Because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well.
BoomTown
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Overview
It’s really a full-service real estate package meant for teams and brokerages.
You’ll get an IDX-enabled website builder with a built in comprehensive CRM.
Here’s how they do it: their home search websites require registration, immediately setting you up for leads from those ready to look at listings. It’s simple to navigate and pages load quick. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings.
Another thing I like is that BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website).
Something pretty cool about it – their portal allows users to create their own ads and landing pages with a block editor, and their team will ensure your efforts match your goals. Bonus – they offer remarketing campaigns to keep your business top of mind.
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Features
- Lead distribution is automated
- Marketing campaigns in the form of PPC ads
- Predicts which leads require follow-up
- Success Assurance nurtures leads for you
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Pros & Cons
- Great PPC lead generation
- Perfect for teams and brokerages
- Easy to use
- No ownership over lead generation
- Brokerage-level prices
- No content marketing
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What differentiates BoomTown
Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get. If you’re a team or brokerage, lead management and distribution are made simple through automation.
BoldTrail (the next generation of kvCORE)
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Overview
BoldTrail’s website has many features to help you streamline the work of lead capture, relationship management, advertising, outreach, transaction management, and much more.
BoldTrail is designed to help you capture and manage prospects, supporting every process involved to get from lead to closing. With their tools, you can capture leads from your team or individual websites and social media sites such as Facebook or Twitter.
When it comes to real estate, you want to be able to create a recognizable brand that provides a consistent experience. BoldTrail lets you develop your own digital assets, so your website will be all you. You can configure your team and individual pages, property pages, lead captures, and other content with your branding, image, and color schemes.
To give you an even more seamless experience, BoldTrail integrates with MLS to allow your customers and clients to search for properties and get the newest listings as soon as they are listed. With this integration, you keep customers on your website to search for real estate instead of sending them to another website. See full BoldTrail review.
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Features
- Simple to cost-share with lenders
- Comes with custom blog pages
- Great nurturing ability
- Streamlined lead capture forms
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Pros & Cons
- Great reporting ability
- Robust platform with lots of tools
- Can be pricey
- Overwhelming platform for new agents
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What differentiates BoldTrail
BoldTrail offers unlimited custom pages. As you generate new landing and squeeze pages to guide your customers and clients, you broaden your reach and increase the chance of making a sale. Beyond landing pages, you can also develop blog content to drive even more traffic to your website via BoldTrail’s custom blog pages.
CINC
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Overview
CINC offers performance, simplicity and convenience in your IDX website. It’s designed by high-performing agents, and is an all-in-one solution that delivers a slick, customer-facing experience.
It’s also a powerful marketing platform that can generate free and pay-per-click leads. A nice little cherry on top is that they nurture them through behavior-driven follow-ups. All of these components work seamlessly together, saving you time and money.
They mostly source their leads from Google and Meta (Facebook and Instagram). I love that the lead generation is hyper-local and takes full advantage of technology to give you quality leads and data.
CINC does a good job in the automation department offering you and your team tons of tools, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients and former clients on the best ways to convert.
Bonus – there’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads.
CINC makes it easier to collaborate and be more productive as a team. They have automated lead routing to pair new leads with the right agent. Plus, a feature-rich backend that includes agent accountability and intelligent team management tools.
You can also take advantage of CINC’s PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. Best part is PROLINC provides you with referral leads who are ready to convert.
It’s great for small teams looking to increase their lead generation, conversion, and sales. It’s also something for teams looking to scale their business with a great ROI to consider.
In addition to being an easy tool to learn, CINC also offers Agent Advice customers $3,000 in free leads to first year users. That’s 300-500 free leads for teams & agents in their first year using CINC.
Another big perk is their Guaranteed Sales Program which provides teams and agents a risk-free return on their investment by guaranteeing closed transactions. CINC determines this through their proprietary Conversion Playbook and Success Program that explains what teams and agents must do to succeed.
If, while following the program, you or your team don’t close a minimum number of transactions in the first year, CINC will continue providing the platform for free until those transactions happen and the investment is recouped.
NOTE: The minimum number of transactions depends on eligibility and dynamics of market. A product expert from CINC can help you determine what you qualify for.
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Features
- Activity tracking is simple across channels
- Robust team management tools
- Can generate free and pay-per-click leads
- Guaranteed Sales Program guarantees closed transactions
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Pros & Cons
- Powerful & flexible lead gen
- Don't need to be a techie to get all the value
- Guaranteed Sales Program
- Perfectly suited for Teams/Brokers
- Customizable CRM
- Higher base pricing due to the "full-service"
- Lack of customizations options
- Learning curve for feature use
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What differentiates CINC
Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once you get them, you’ll have automated follow-up, including
- a welcome email
- home value report
- and more
Top Producer
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Overview
Top Producer is a full-service website tool that was created for real estate professionals. You’ll get a 360 degree contact view and buyer property insights through MLS integration to keep you organized. They also give you smart lists to improve your lead nurture.
With Top Producer you are really getting an all-in-one solution. You can grow your lead network with their multi-channel advertising campaigns, and keep them engaged with their AI-powered technology.
A nice perk, is that Top Producer has automated follow-up with relevant content and lead nurturing throughout the process, so you won’t miss a beat with new potential clients. In case you aren’t sure of who and when to reach out, you can take advantage of their follow-up coach that tells you exactly when to contact each lead.
But, with their new features like their follow-up coach, and AI driven follow-up technology they are proving not only can they be the reliable choice, they can be the trendy one too. Features like this have only elevated an already consistent all-in-one solution to your lead generation needs. Full Top Producer Review.
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Features
- Smart lists and a follow-up coach
- Ads are highly targeted
- Active listing management interface is top notch
- Dynamic workflows update for you
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Pros & Cons
- Great reporting features
- AI-powered farming
- Super customizable
- Team option is for a maximum of 25 agents
- Automation design interface has a small learning curve
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What differentiates Top Producer
Top Producer’s active listing management interface is top notch in the industry. Here’s what you can do with it.
- Edit the listing from the CRM
- Track all listing activity (including commissions)
- Visually look at all the critical events that have occurred with a listing: i.e., listing date, price changes, offers received, offer accepted, and closing activities
Honorable Mentions
We had a high bar in picking the best of the best lead generation websites. These websites didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).
Ylopo
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Pros & Cons
- Second to none in online lead generation technology
- The most advanced SMS-text real estate chatbot in the industry
- Integrates with almost all best in class CRMs
- Leading lead nurture platform to generate re-engagement of aged databases
- No native CRM
- Not the greatest for SEO
- Not great at customizing ads for clients
Agent Image
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Pros & Cons
- You get full ownership of your website
- Lots of high profile clients
- Low monthly costs
- High upfront cost
- IDX is just average
- No integrated CRM
AgentFire
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Pros & Cons
- Dedicated designer
- IDX Integrations
- Hyperlocal area pages and market reports
- Integrates with most CRMs, PPC and SEO solutions
- Some features require paid upgrades
- Not meant for large teams
Placester
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Pros & Cons
- Great lead capture tools
- Discount for NAR members
- Unlimited webpages
- CRM is lacking
- Domain isn’t included
- Limited customization
Sierra Interactive
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Pros & Cons
- 90+ popular integrations
- High conversion rates
- All-in-one solution with IDX websites, full-featured CRM and PPC ad management services
- Limited library of action plans/drips
- Limited user site customization - requires 3rd party
- Not always cost-effective or simple enough for solo agents
- No transaction management
Lofty (formerly Chime)
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Pros & Cons
- Comprehensive solution for lead generation
- Time-saving automation
- Website development tool is easy to use
- May not be cost effective for some single agents
- Must commit to structured onboarding process for best results
What’s the difference between a real estate lead gen website and a real estate website?
A real estate lead generation website has an IDX, while a traditional real estate website builder doesn’t necessarily have to. A full blown website will have lots of functionality – where a lead gen site is mainly there to collect leads, whether it’s from ads, or lead forms, etc.
Basically a lead generation website can be super short and sweet – just enough to get the lead.
Whether you’ve chosen CINC, Real Geeks, Ylopo, or InCom, you’re going to need to nurture those new leads to turn them into clients who actually buy or sell. After all you have to make money. Here are a few of our favorite ways to increase your conversion rate for real estate leads:
Start a Communication Drip
The best way to LOSE a lead is to be uncommunicative. But, as we all know, your schedule as a real estate agent isn’t always predictable, and it’s easy for emails or texts on your to-do list to slip through the cracks.
Avoid that by putting your new leads on a communication drip within your CRM.
Create a set of follow-up emails and even text messages that you’d want to share with every new lead, and automate those messages so you don’t have to remember to actually click the send button. The result will be a funnel full of engaged and excited leads who are ready to keep the conversation going.
Reach Out to Your New Lead’s Lender Directly
Here’s the truth of the matter. The majority of your buyer leads are going to be financing the purchase of their new home. So, start by building a question into your automated communication campaign about who your lead is planning to use as a lender. If they aren’t working with someone yet, it’s your chance to refer them to your favorite lenders.
If they are working with someone specific, reach out to that lender, introduce yourself, and make sure they know you’re available in case they need anything. This step does two things:
- First, it helps your new lead feel like you’re connected to the professional community, and you’re ready to help.
- Secondly, if your lead is still on the fence about using you, getting a message from their lender saying they’ve already chatted with “their real estate agent” may just be the push they need to go from “considering” to “committed.” Sometimes this nurturing can take several months before they are actually ready to buy or sell.
Help Your Prospects Learn About You on Social Media
Tips for real estate agents who are looking to create a lead gen website
Pick a solution that works for your price point
Let’s face it, for some, making this decision may boil down to cost. Be sure to weigh the cost of investment against the services you’re receiving and the outcomes you’re looking for. Solo agents should be mindful of selecting services geared for that sort of practice, as team packages are extraordinarily expensive.
Some services have the added control of paying additional fees for added features, so you can beef up your subscription as needed. This can be important if you want to consider growing your team or expanding your market in the future.
Remember, the best investment you can make is in a tool that you’ll actually use. Spending on fancy bells and whistles is a useless expense if they go unused.
Take advantage of trials and demos
The best way to see which services work for you or your team is to take full advantage of trials and demos. Try out all the features to determine if they’re usable and intuitive.
If it feels overwhelming or overly complicated, it may not be the right fit. And remember not to go with your first pick! Try out all of your options first, you never know what’s out there.
Remember to assess the quality of your leads
Whichever service you choose, evaluate how hot the leads are over time and make sure you’re seeing a return on your investment and take advantage of any guarantees if you are seeing a lack of quality.
Remember that all leads require some nurturing, but sinking too much time and effort into low-quality leads ultimately defeats the purpose of paying for these tools.
Keep your lead generation strategies current
Traditional outbound marketing strategies will only get you so far today.
Keep your strategies current by leveraging the power of data-driven tools that meet your leads where they are the most, on the internet. Having the right tools in your toolbox keeps you competitive across platforms, increasing the efficacy of your lead generation strategy.
Our Methodology:
Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the best real estate lead generation websites. We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen website on 5 different factors to come up with the very best real estate lead generation websites available. The short version of factors considered are:
- Cost: Not all real estate lead generation websites are created equal, so it’s important to look at what’s included with your purchase. Some websites charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
- Features & user friendliness: Different lead generating websites come with different feature sets, some more important for teams than solo agents. Additionally, agents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
- Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation websites are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
- Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen website that you’ll be using on a daily basis.
- Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.
Want more info? Check out our full methodology.
Sources & Resources
- http://qhdsh.org/real-estate-lead-generation.html
- https://www.bbb.org/us/ca/roseville/profile/real-estate-services/verified-real-estate-leads-1156-90036054/customer-reviews
- https://www.nar.realtor/research-and-statistics/research-reports/real-estate-in-a-digital-age
- https://www.baylor.edu/business/kellercenter/doc.php/194248.pdf
Other resources: We have guides on the ins and outs of the topics you need to know to be a successful estate agent (like circle prospecting, real estate website builders, real estate lead generation companies, or a well designed real estate CRM). If you’re looking for more advanced topics like the best probate lead sellers, mortgage leads, real estate ads, building your own real estate lead generation website, which real estate marketing tools you’ll need, how to build a successful social media strategy, or even just real estate marketing ideas in general, you can try looking for a real estate mentor or an answering service that can help show you the way.
Reviewed by Chris Heller | Fact checked by Kayla Conboy