The 8 Best Real Estate Lead Generation Websites in 2023

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.  Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups. IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together.  

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data. 

CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert. There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads. 

Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team. They have automated lead routing to pair new leads with the right agent. They have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

Why we chose it: Sierra Interactive makes it easy for you to rank for top-level keywords, individual listings and neighborhoods with beautifully designed real estate websites built with organic SEO in mind. They recognize one size doesn’t always fit all, so they also offer multiple websites along with your flagship site. This is great for Teams to manage agents, but also for individuals to customize sites for their featured listings.

Sierra Interactive’s IDX websites and lead integration are also chalk full of features for you to benefit from. What really stands out is how they create your IDX website with a proprietary infrastructure that helps you hone in on your target market and rank your website. Sierra’s SEO optimized sites give you an incredible advantage, helping you attract high quality leads organically (i.e., leads you don’t pay for).

You can also easily highlight neighborhoods and communities in your market. Create unlimited pages for listings, stats, testimonials, videos and more. You have complete control over the URL, meta tags and source code which makes everything super customizable. I find that to be a big help as you try to scale your business and build your brand (sometimes it takes a few tries to get it right!)

With Sierra Interactive’s granular IDX capabilities, you can insert search criteria on content pages and blog posts so leads can find what they need—fast. If your MLS has the field, chances are you can filter for it.

If you are an agent looking for seller leads and a website builder that comes with an all-in-one solution and has a lot of features to help your team streamline the workflow, Sierra Interactive is a good option for you. They have a multitude of ways to get you leads, as well as re-engage your current leads after which their CRM helps you to track and manage them. The amount of customization and automation they offer helps your team work together more efficiently.

Why we chose it: Chime’s all-in-one platform has some award winning technology that understands how teams work and can help you stand out from the competition. Their lead generation suite sets you up on day one with everything you need to capture and manage leads on your website. Chime’s variety of tools take care of every role on a Team, and they are super cost effective, the bigger the Team the better. 

The Chime platform has been known for ease of adoption, which is great for everyone, but especially those just getting started. The leads auto import making it convenient for teams to have them all in one place. Chime also helps you optimize your lead generation efforts with competitive market analysis, and Social Studio, which is their automated social media marketing. 

Outside of social media and other lead capture tools Chime offers, they have also included a smart dialer as an additional way to get more leads. This feature allows for lead calls, the ability to leave a pre-recorded voicemail, record notes, schedule follow ups and more features, allowing you to go the extra mile in your lead retention efforts. An extra plus is the fact that Chime offers mailers and postcards with geo-farming capability built in to their platform. 

As a whole Chime stands out in the auto-integration category. With auto tracking, nurturing, and smart insights helping reduce your workload and the efficiency of your team. They even offer an AI assistant (chatbot) that communicates directly with the CRM to further engage and nurture your leads. 

Another thing I liked about Chime was their referral network lead system. It allows customers to invite lenders to refer and collaborate on leads. 

Chime is a great option for teams (big and small) looking to scale their business and benefit from a robust tool that offers many features. The multi-source lead generation, automated features, and AI-powered CRM that helps you nurture and plan for follow-up gives teams and brokerages a leg up against the competition. 

Why we chose it: Ylopo does an excellent job of keeping the website buildout easy, but also very effective for you! They are a real estate marketing platform, that provides a branded websites, nurturing tools, dynamic ads, and campaign management.

Ylopo helps agents create branded search websites with customizable landing pages featuring your brand and listings. They use Squarespace (a powerhouse in online marketing). It makes customization easy, and every website is totally mobile-friendly. In addition they offer home search IDX and are AI-enhanced, including an sms chatbot, making them excellent at lead capture. The controls for Ylopo make this customization and flexibility really easy for the average agent to use effectively, which is why Ylopo gets the award for second best overall, and the best lead gen website for finding buyer leads! 

YLOPOs AI-driven lead nurturing systems learn from user behavior and send personalized communications to each lead, helping better engage them.  YLOPOs IDX integrates with any MLS, helping it stand out amongst its competitors. 

Another aspect that we liked about YLOPOs website offerings is their integrated lead system is a mass lead import able to import leads from practically any source. 

While they may not be a one-stop shop offering the all-in-one CRM-Marketing, don’t let that deter you. YLOPO has used this to it’s advantage by using that manpower to help improve existing products and launch 2-3 products in half the time of their one-stop competitors. This approach has perfected offerings like their dynamic real estate ads that put real homes on their Facebook and Instagram feeds to attract more buyers for you. 

The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

Why we chose it: iNCOM offers a full-featured real estate website solution at a great price. They have designed their product to be a one-stop shop solution for real estate agents setting up their business online. At their low price you can be fully set up with a mobile-responsive real estate website complete with lead generating landing pages, an advanced map search, and tools excellent for generating online leads. 

iNCOM offers an automated lead nurturing system that is built into the CRM. Their CRM does give you the ability to generate a .csv file of your lead lists through the import/export option. They also give you the option to use automated pre-created email campaigns that can be activated or you can choose to disable them. 

In an effort to stick with their claim that their product is a lead magnet for real estate agents, they even capture partial/incomplete leads with their built-in lead generation landing pages, ensuring you aren’t missing any workable lead. This tool also may generate organic leads or exclusive leads for you. 

As an added perk you are given access to additional marketing tools to help you grow your business. While there are quite a few offered, some honorable mentions would be: the automatic YouTube video generator and pre designed flyers and postcards, helping you hit multiple demographics with your outreach. 

Some of the things that  I really liked about iNCOM were the extras they included to not only generate more leads but help you retain them. For example they offer a few different tools that will alert buyers daily, like a price drop alert, new listings being added notification, and my favorite the neighbourhood buzzer, alerting a potential buyer every time a home is being sold in their desired neighborhood. They also include a free home evaluation that captures lead info encouraging potential clients to receive a free home evaluation from you. 

While iNCOM offers their package at a very good price point you can also add offerings outside of their package, if you have the budget. For a fee you can add on standalone services like PPC through Google Ads, Facebook advertising, customizing your website, or adding property landing pages. 

iNCOM is a great tool for agents and brokerages looking for marketing and lead generation support. It is at an excellent price and can be customized with add-ons if you need additional offerings. Plus, with their month-to-month contract, you could always try it out to see if it’s the right fit for you. iNCOM real estate reviews are really positive, which is also a big plus. 

Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

Real Geeks started like many other real estate lead generation companies at the dawn of the internet lead generation game. We all know that leads require extensive and ongoing follow-up, which is why they started with robust CRM features. This, coupled with the understanding that most agents’ marketing budgets are limited, led them to add organic SEO to the mix. The best part of this is they’ve built out legit agent-branded realtor websites to attract traffic. 

Of all the website builders, Real Geeks has one of the quickest ways for solo practicing agents to create a brand identity with a supporting website and create immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well. 

Why we chose it:  RealSavvy focuses on helping you generate more organic leads, which are usually great leads. Their real estate website builder is robust. It offers advanced IDX capabilities, tons of lead capture options, and a branded mobile app to access content on the go. The service also features a lead management dashboard. 

RealSavvy offers some good looking website templates that are easy to edit if you want to customize. The website is well-designed and includes your branding. The best part is: they are SEO-focused, giving you better odds to rank higher on search engines. You also get access to your own branded website, which is great for teams. Plus, all websites you build with them are mobile-responsive. 

A huge advantage of RealSavvy is its collaborative IDX. They offer a “Pinterest-style” home search so users can pin, share, and comment on listings right on your website. Bonus, you get alerts of all of this so you can engage clients in real time. This is a better experience for visitors and can lead to increased lead conversion. 

Here’s something else I love about these guys: all of this is very well-integrated, which makes it much easier for you to manage your leads.

Here’s what I mean: they give you several options for lead capture, along with unlimited access to forms and sign-up opportunities. The leads automatically go to the CRM, and with their activity feed you can see how leads are interacting with your site. New leads will trigger a text alert to you so you can reach out right away. 

Obviously the next step is lead routing with all those new leads. Their “smart” lead routing for brokerages helps by assigning agents to the leads. It bases which agents get the leads off of criteria like the neighborhood and price, to give agents leads they are the most likely to close. This is especially good to keep teams organized. 

Personally, I think RealSavvy’s websites are really well-designed, and they check lots of the boxes for lead management. Their unique home search and numerous lead capture options help with your lead conversion. And, as a bonus, their all-in-one solution comes with alerts that keep you on top of lead communication and conversion. 

Why we chose it: If you’re JUST looking for a website builder, BoomTown is frankly too expensive. BUT, it’s really a full-service real estate package meant for teams and brokerages. Included in their service is an IDX-enabled website builder, a comprehensive CRM, and complete digital marketing services with a focus on PPC ads. Because it’s meant for teams, they also offer plenty in terms of team management and lead pipeline distribution.

BoomTown’s website builder use a consistent design proven to convert visitors. Their home search websites require registration, immediately giving you a lot of opportunities for leads from those looking to view listings. Pages load quickly and the website is very simple to navigate. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings.

BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website). Their portal allows users to create their own ads and landing pages with a block editor, and their team will ensure that your efforts are aligned with your goals. They also offer remarketing campaigns to keep your business top of mind.

With BoomTown, you’ll gain a predictive CRM with an easy interface to evaluate the status of any online lead and nurture them through automated email and text. Lead distribution is automated, too, through models like agent-on-duty or round-robin. BoomTown’s “Now Wall” feature predicts which leads require follow-up, so you can take the guesswork out of figuring out the perfect timing. Their concierge service, Success Assurance, also nurtures leads for you.

Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get. If you’re a team or brokerage, lead management and distribution are made simple through automation.

Why we chose it: Propertybase GO is a full software suite that includes a CRM, website, lead generation, marketing tools, and even transaction management. 

Let’s start with lead generation, which is powered by BoldLeads. With BoldLeads, you pick a location, establish an ad budget, and they’ll run ads for you on Facebook and Google. Once they’ve been collected, those leads will automatically generate in your Propertybase GO CRM, allowing you to start working on quality follow-ups.

Their integrated CRM is extremely user-friendly. The dashboard is intuitive and free of clutter, only displaying the most valuable information at one time. It has automated email, text, and phone tools, but these are made even better with MLS integration. This means you can immediately share relevant listings and information with leads as soon as it comes through. 

They also offer a Text Concierge service. The concierge will automatically reach out to new leads, qualify them, and even set up appointments for you. You’ll be able to view all conversation details in their lead profile and set up alerts when it’s time for you to take action on a lead. 

Their website has fantastic lead capture tools that connect directly to your CRM. The lead profiles you gain from your website also offer a ton of data, too. You’ll know details like what properties visitors viewed and saved, what their search criteria was, and other actions they took on your website. 

If you upgrade to their Salesforce Edition, which acts as their enterprise-geared plan, you’ll also get a mobile app. With the app, you can track listings and leads on the go.

If you’re looking for a platform that has everything you need to generate, track, and organize your leads, Propertybase GO offers a ton of value. 

Why we chose it: Showcase IDX is more expensive than other plug-in options, but it has the features to back it up. One stand-out is polygon search available on mobile devices.

Showcase IDX stands out for its great looking map search, user experience and individual property listings. It allows you to tweak maps, so they match the color scheme of your site, a feature most plug-ins don’t offer. The widgets & shortcodes Showcase IDX offers allows you to drag and drop elements such as map search, listings by zip code and more on any page of your website.

Showcase also offers advanced features such as polygon search but takes it one step further with a polygon search for mobile. It allows you to draw a search area on to the map quickly and easily and it is more responsive than other polygon search tools. The plug-in stands out for its listing page extras adding out of the box items like walk score, bike score, private commenting and sharing, recent activity, MLS info, market snapshot, and local demographics.

Other outdated IDXs and many all-in-one tools use iFrames and subdomains. Research shows that Google hates them and they make it hard to make the listings feel like they’re part of your actual site. Showcase IDX was built with SEO in mind and work differently than every other IDX. The proprietary technology included makes your search and listing data appear as native site-wide content.

Most other IDXs are known to have long wait times to even hear a response from support, much less receive a resolution. The reviews for Showcase IDX frequently talk about how they answer the phone and are happy to do a screen share to support both agents and web developers.

Other IDXs see 60% – 94% of qualified leads still go to Zillow or other portals to do their searches. Even Real Geeks still showed 47.5% of visitors go to another site to perform their search. Showcase IDX only saw a leakage of just 4.3%, which means Showcase IDX retains 9.8x more clients than competitors.

Why we chose it: WordPress IDX from Diverse Solutions has everything an agent needs on their website, all in one easy-to-install and customize plugin. It will add up-to-date, SEO and mobile friendly MLS listings to your website, plus a variety of property search tools. Prospective clients visit your branded webpage can navigate through map-based search and slideshows of highlighted properties which can be added to any page via short codes). 

These tools capture leads for you via live forms when someone goes to schedule a showing, save a property, or contact you for more information. Equally as important is the listing alerts, which will notify you whenever leads match with a new listing on your site based on their search criteria. Every MLS listing page will help your website grow organically with their SEO features. The whole site is indexed, while many other IDX solutions don’t have search engine indexed pages.

Customer support is huge for Diverse Solutions. They offer live phone support for new agents who need help setting up the WordPress IDX plugin (very rare among IDX solutions), and there’s a library of support documentation on hand, too. But the plugin is so easy to install and set up that you don’t need to be a professional web developer.

“Traffic Workx” is one of the best tools Diverse Solutions has to offer. The marketing solution allows real estate agents to add MLS listing to their site, but also get a guaranteed number of people interested in looking at homes for sale in their local area driven to their website every month.

If you’re looking to build a local brand image, AgentFire is the solution for you. They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. 

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.” With custom, you can build and customize your website using their easy site editor. Semi-custom offers three starting points for you and dedicated designers to customize for your brand. The Express Setup plan will get you a website that is ready to go in 48 hours, all designed based on your answers to a few questions.   Their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp. The ClickMaps add-on allows you to design a map that takes users to specific community pages. Their property listings are powered by Showcase IDX. They offer a 3-month free trail of the Home Valuation tool too.

AgentFire has other features, too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups. There are also plenty of other paid add-ons, called Power Ups. These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.  

Ultimately, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.  

Why we chose it:  Placester helps real estate professionals generate leads through an SEO-friendly website and online marketing tools. As an industry-specific website builder, you get pre-made tools for realtors, like advanced IDX search and an easy-to-use CRM. Lead capture is made easy with site-wide pop-up contact forms and email collection at the footer of each page. 

One of my favorite features is the templates – there are several website and landing page templates so you don’t need to start from scratch. You could have a professional-looking website up in a few hours. One of Placester’s biggest benefits is unlimited page creation, meaning you can add as many pages to your site as you like. 

Placester comes with built-in SEO tools, like internal linking and meta description capabilities. If you’re not sure how to employ SEO, they have tons of SEO resources available to help you understand!

If you’d rather wash your hands of maintaining your website, you can also take advantage of the Placester Marketplace, where you can outsource technical tasks. This is especially helpful if you want to boost your SEO. Having a professional take care of your website architecture can be a significant advantage for individual agents who don’t have the bandwidth to do so themselves. 

Placester also offers the opportunity to invest in advanced analytics tools, like social media reports and Google Analytics set-up. While this may seem intimidating if you aren’t a tech-savvy agent, there are plenty of tools and tutorials that make the platform intuitive enough for anyone to use. 

With Placester, you’re getting a lot at a competitive price. Placester is a fantastic option for building leads and your online presence. Because of website assistance through their Marketplace, this is the perfect option for solo agents.