The Best Real Estate Lead Generation Websites in 2024

Jim Gray, Lead Generation Expert9/25/2024

Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More

If your real estate website isn’t generating leads, then it’s not doing its job. Since your website is essentially the front door to your business, it needs to be well-equipped to convert your site visitors into clients. But not all real estate websites are created equal. With so many lead generation websites out there, it can be difficult to choose which one is the best for you. Good news  – we’ve spent hundreds of hours comparing and ranking the best real estate lead generation website providers that can actually bring in buyers and sellers.

The Best Real Estate Lead Generation Websites

  • Rating
    Award
    Team Functionality
    Lead Nurturing Features
    Our Review
Best Overall Real Estate Lead Generation Website

Luxury Presence

Features
Award-winning website design, lead generation, AI lead nurturing
Best For
Solo agents, teams, & brokerages
Best All-In-One Solution

Real Geeks

Features
SEO-friendly, custom branded, MLS integrated agent websites
Best For
Solo agents, teams & brokers
Best for Generating Buyer and Seller Leads

BoomTown

Features
Uses a consistent design proven to convert visitors
Best For
Solo agents & teams
Best Lead Generation Website for Solo Agents

BoldTrail (the next generation of kvCORE)

Features
AI-driven lead management, ability to send mass emails & texts
Best For
Solo agents
Best Real Estate Lead Generation Website for Teams

CINC

Price
Starting at $899/mo
Features
Fully integrated systems with targeted marketing tools
Best For
Teams & brokers
Best for Social Media Leads

Top Producer

Features
Great integration ability, all-inclusive software
Best For
Solo agents who know how to work social media leads

Honorable Mentions

We had a high bar in picking the best of the best lead generation websites. These websites didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).

Features
Social media advertising capabilities, AI-driven lead nurture systems
Best For
Solo agents

Agent Image

Features
Full-services website & marketing, lots of awards, custom packages
Best For
Small teams
Features
Solid integrations with hyperlocal focus, clean reporting
Best For
Solo agents on a budget
Features
Advanced lead capture tools, extensive support options
Best For
Solo agents

Sierra Interactive

Features
All-in-one solution, high performing IDX websites
Best For
Solo agents

Lofty (formerly Chime)

Features
Automated social media marketing (Social Studio)
Best For
Small teams & brokers

What’s the difference between a real estate lead gen website and a real estate website?

A real estate lead generation website has an IDX, while a traditional real estate website builder doesn’t necessarily have to. A full blown website will have lots of functionality – where a lead gen site is mainly there to collect leads, whether it’s from ads, or lead forms, etc.

Basically a lead generation website can be super short and sweet – just enough to get the lead.

Whether you’ve chosen CINC, Real Geeks, Ylopo, or InCom, you’re going to need to nurture those new leads to turn them into clients who actually buy or sell. After all you have to make money. Here are a few of our favorite ways to increase your conversion rate for real estate leads:

Start a Communication Drip

The best way to LOSE a lead is to be uncommunicative. But, as we all know, your schedule as a real estate agent isn’t always predictable, and it’s easy for emails or texts on your to-do list to slip through the cracks.

Avoid that by putting your new leads on a communication drip within your CRM.

Create a set of follow-up emails and even text messages that you’d want to share with every new lead, and automate those messages so you don’t have to remember to actually click the send button. The result will be a funnel full of engaged and excited leads who are ready to keep the conversation going.

Reach Out to Your New Lead’s Lender Directly

Here’s the truth of the matter. The majority of your buyer leads are going to be financing the purchase of their new home. So, start by building a question into your automated communication campaign about who your lead is planning to use as a lender. If they aren’t working with someone yet, it’s your chance to refer them to your favorite lenders.

If they are working with someone specific, reach out to that lender, introduce yourself, and make sure they know you’re available in case they need anything. This step does two things:

  • First, it helps your new lead feel like you’re connected to the professional community, and you’re ready to help.
  • Secondly, if your lead is still on the fence about using you, getting a message from their lender saying they’ve already chatted with “their real estate agent” may just be the push they need to go from “considering” to “committed.” Sometimes this nurturing can take several months before they are actually ready to buy or sell.

Help Your Prospects Learn About You on Social Media

Many of your leads will get your initial communication and, before deciding if they want to respond, find you on social media to learn a little bit more about you.

That’s why you need to make sure you’ve got at least an up-to-date LinkedIn account, or a Facebook Business Page where your leads can learn about who you are, how you operate your business, and what they can expect regarding future interactions with you.

Tips for real estate agents who are looking to create a lead gen website

Pick a solution that works for your price point 

Let’s face it, for some, making this decision may boil down to cost.  Be sure to weigh the cost of investment against the services you’re receiving and the outcomes you’re looking for. Solo agents should be mindful of selecting services geared for that sort of practice, as team packages are extraordinarily expensive

Some services have the added control of paying additional fees for added features, so you can beef up your subscription as needed. This can be important if you want to consider growing your team or expanding your market in the future.

Remember, the best investment you can make is in a tool that you’ll actually use. Spending on fancy bells and whistles is a useless expense if they go unused. 

Take advantage of trials and demos

The best way to see which services work for you or your team is to take full advantage of trials and demos. Try out all the features to determine if they’re usable and intuitive.

If it feels overwhelming or overly complicated, it may not be the right fit. And remember not to go with your first pick! Try out all of your options first, you never know what’s out there. 

Remember to assess the quality of your leads

Whichever service you choose, evaluate how hot the leads are over time and make sure you’re seeing a return on your investment and take advantage of any guarantees if you are seeing a lack of quality. 

Remember that all leads require some nurturing, but sinking too much time and effort into low-quality leads ultimately defeats the purpose of paying for these tools. 

Keep your lead generation strategies current 

Traditional outbound marketing strategies will only get you so far today.

Keep your strategies current by leveraging the power of data-driven tools that meet your leads where they are the most, on the internet. Having the right tools in your toolbox keeps you competitive across platforms, increasing the efficacy of your lead generation strategy. 

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the best real estate lead generation websites.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen website on 5 different factors to come up with the very best real estate lead generation websites available. The short version of factors considered are: 

  1. Cost: Not all real estate lead generation websites are created equal, so it’s important to look at what’s included with your purchase. Some websites charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different lead generating websites come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation websites are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen website that you’ll be using on a daily basis.
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

Want more info? Check out our full methodology.

Sources & Resources

Other resources: We have guides on the ins and outs of the topics you need to know to be a successful estate agent (like circle prospectingreal estate website buildersreal estate lead generation companies, or a well designed real estate CRM). If you’re looking for more advanced topics like the best probate lead sellers, mortgage leads, real estate adsbuilding your own real estate lead generation website, which real estate marketing tools you’ll need,  how to build a successful social media strategy, or even just real estate marketing ideas in general, you can try looking for a real estate mentor or an answering service that can help show you the way.

Reviewed by Chris Heller | Fact checked by Kayla Conboy

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 9/25/2024