The 5 Best Real Estate Lead Generation Websites in 2022

Jim Gray, Licensed AgentNovember 28, 2022

If your real estate website isn’t generating leads, then it isn’t doing its job. Since your websites is essentially the front door to your business, it needs to be well-equipped to convert your site visitors into clients. But not all real estate websites are created equal.

With so many lead generation websites out there, it can be difficult to choose which one is the best for you. Good news  – we’ve spent hundreds of hours comparing and ranking the best real estate lead generation website providers with a proven ability to turn your marketing dollars into actual buyers and sellers. These websites are guaranteed to help you generate the strongest leads, and all of our top picks are based on website features, price points, efficacy, and integrations & overall usability. We’ve done the research, so you don’t have to. 

The 5 Best Real Estate Lead Generation Websites

Best Overall: CINC

A+
Top Features: Full-service, fully integrated systems with targeted marketing tools, team management tools.
Starting at $900/month

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.  Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.  IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together.  

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data. 

CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert. There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads. 

Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team. They have automated lead routing to pair new leads with the right agent. They have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

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CINC Pros
  • Powerful & flexible lead gen
  • Don't need to be a techie to get all the value
  • No contract required
  • Perfectly suited for brokerages
  • Customizable CRM
CINC Cons
  • Higher base pricing due to the "full-service"
  • Lack of customizations options
  • Learning curve for feature use

Best For Driving Quality Leads: Real Geeks

A
Top Features: Can be used for lead generation or stand alone CRM
Starting at $299/month

Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

Real Geeks started like many other real estate lead generation companies at the dawn of the internet lead generation game. We all know that leads require extensive and ongoing follow-up, which is why they started with robust CRM features. This, coupled with the understanding that most agents’ marketing budgets are limited, led them to add organic SEO to the mix. The best part of this is they’ve built out legit agent-branded realtor websites to attract traffic. 

Of all the website builders, Real Geeks has one of the quickest ways for solo practicing agents to create a brand identity with a supporting website and create immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well. 

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Real Geeks Pros
  • Real estate lead generation websites look really, really good
  • Quick turnaround to get leads flowing
  • Easy and fast set up of core elements
Real Geeks Cons
  • Agent driven lead location verification required
  • Customer support can be spotty
  • Zero transparency on media spend

Best For Small Teams: Propertybase GO

A
propertybase-logo
Top Features: Full stack of software, BoldLeads lead generation
Starting at $399/month

Why we chose it: Propertybase GO is a full software suite that includes a CRM, website, lead generation, marketing tools, and even transaction management. 

Let’s start with lead generation, which is powered by BoldLeads. With BoldLeads, you pick a location, establish an ad budget, and they’ll run ads for you on Facebook and Google. Once they’ve been collected, those leads will automatically generate in your Propertybase GO CRM, allowing you to start working on quality follow-ups.

Their integrated CRM is extremely user-friendly. The dashboard is intuitive and free of clutter, only displaying the most valuable information at one time. It has automated email, text, and phone tools, but these are made even better with MLS integration. This means you can immediately share relevant listings and information with leads as soon as it comes through. 

They also offer a Text Concierge service. The concierge will automatically reach out to new leads, qualify them, and even set up appointments for you. You’ll be able to view all conversation details in their lead profile and set up alerts when it’s time for you to take action on a lead. 

Their website has fantastic lead capture tools that connect directly to your CRM. The lead profiles you gain from your website also offer a ton of data, too. You’ll know details like what properties visitors viewed and saved, what their search criteria was, and other actions they took on your website. 

If you upgrade to their Salesforce Edition, which acts as their enterprise-geared plan, you’ll also get a mobile app. With the app, you can track listings and leads on the go.

If you’re looking for a platform that has everything you need to generate, track, and organize your leads, Propertybase GO offers a ton of value. 

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Propertybase GO Pros
  • All-in-one platform
  • Uses BoldLeads for lead generation
  • MLS integration on CRM
Propertybase GO Cons
  • Limited CRM customization
  • No live chat support

Best For Solo Agents: Placester

B+
Top Features: Advanced lead capture tools, extensive support options
Starting at $120/month

Why we chose it:  Placester helps real estate professionals generate leads through an SEO-friendly website and online marketing tools. As an industry-specific website builder, you get pre-made tools for realtors, like advanced IDX search and an easy-to-use CRM. Lead capture is made easy with site-wide pop-up contact forms and email collection at the footer of each page. 

One of my favorite features is the templates – there are several website and landing page templates so you don’t need to start from scratch. You could have a professional-looking website up in a few hours. One of Placester’s biggest benefits is unlimited page creation, meaning you can add as many pages to your site as you like. 

Placester comes with built-in SEO tools, like internal linking and meta description capabilities. If you’re not sure how to employ SEO, they have tons of SEO resources available to help you understand!

If you’d rather wash your hands of maintaining your website, you can also take advantage of the Placester Marketplace, where you can outsource technical tasks. This is especially helpful if you want to boost your SEO. Having a professional take care of your website architecture can be a significant advantage for individual agents who don’t have the bandwidth to do so themselves. 

Placester also offers the opportunity to invest in advanced analytics tools, like social media reports and Google Analytics set-up. While this may seem intimidating if you aren’t a tech-savvy agent, there are plenty of tools and tutorials that make the platform intuitive enough for anyone to use. 

With Placester, you’re getting a lot at a competitive price. Placester is a fantastic option for building leads and your online presence. Because of website assistance through their Marketplace, this is the perfect option for solo agents.

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Placester Pros
  • Great lead capture tools
  • Discount for NAR members
  • Unlimited webpages
Placester Cons
  • CRM is lacking
  • Domain isn’t included
  • Limited customization

Best Value: Ylopo

B+
ylopo logo
Top Features: Social media advertising capabilities, easy-to-use dashboard
Starting at $295/month

Why we chose it: Ylopo is a lead generation solution that offers a lead generation website and marketing suite. It provides a branded website, nurturing tools, dynamic ads, and campaign management.

Ylopo lets agents create polished websites with a range of templates powered by Squarespace (a powerhouse in online marketing). It makes customization easy, and every website is totally mobile-friendly.

The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

The icing on the cake? Facebook ads.  Facebook ads are where Ylopo really shines. They connect your MLS to Facebook and target specific demographics based on it. Your potential clients can look up updated and accurate property listings right from Facebook. They also use video ads to post your listing videos directly to your social media feed. And then of course – you can convert those Facebook visitors to clients via your Ylopo real estate lead generation website.

One of the best features for Facebook ads is Listing Rocket. Listing Rocket automatically detects when you have a new listing and creates a series of ads for every stage of the listing life cycle. Every time the MLS updates information for a  listing, Listing Rocket will automatically adjust its shared ad. It tracks listing engagement, too, so you can keep your sellers up to date. 

The Mission Control dashboard makes it easy to observe and modify campaigns once they are up and running. Here, you can see how much your campaigns cost and adjust your spending as needed. This is an especially useful feature for those who want to see their returns from Facebook leads. 

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Ylopo Pros
  • Great for promoting new listings
  • Facebook ad capabilities
  • Very affordable
Ylopo Cons
  • No native CRM
  • Best for buyer leads (not as good for sellers, yet)

Best on a Budget: InCom

B
Top Features: Custom lead generation landing page builder, social media marketing tools
Starting at $45/month

Why we chose it: iNCOM is a real estate lead gen website and online marketing solution for real estate agents. It comes complete with lead generation, web creation tools, CRM integration, and follow-up tools. They also offer custom landing pages that can be branded or unbranded. These landing pages are content-ready and fully researched by their team, but they offer unlimited revisions at no extra cost. They’re perfect for capturing leads and leading them to your website.

Their website is IDX-enabled and includes customizable IDX searches. Their map search feature is easy to use, too. They include a feed for real estate news that updates daily, so every visitor can search for listings and stay informed on the market. iNCOM provides premade real estate content to build up your website quickly. The website is also mobile-friendly, and visitors can use their phone’s location for local listings. 

INCOM’s biggest perks are its marketing features. They have a team of online marketing specialists that help you advertise your brand every step of the way. iNCOM’s marketing tools drive lead generation, and their social media integrations further expand lead generation efforts. Their ReCall Marketing add-on can even drive traffic back to your site through paid Google and Facebook ad management. All of this provides agents with a hands-off marketing approach.

Their CRM is an easy-to-use dashboard that integrates with other CRMs, too. iNCOM has great features that support teams, including an intranet and an agent roster for your website. With their intranet, you can upload documents, office policies, and training materials. 

iNCOM is a great tool for agents and brokerages looking for marketing and lead generation support. At such a great price and with so many robust features, iNCOMM is definitely worth it. Plus, with a month-to-month contract, you can try it out to see if you’re satisfied with the results.

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InCom Pros
  • A long-term contract isn’t required
  • Advanced marketing tools
  • Fully geared for brokerages
InCom Cons
  • Few lead nurturing tools
  • Limited options for small teams
  • Advanced features are add-ons

What’s the difference between a real estate lead gen website and a real estate website?

A real estate lead generation website has an IDX, while a traditional real estate website builder doesn’t necessarily have to. A full blown website will have lots of functionality – where a lead gen site is mainly there to collect leads, whether it’s from ads, or lead forms, etc. A lead generation website can be super short and sweet – just enough to get the lead.

Whether you’ve chosen Placester, CINC, Real Geeks, Ylopo, or InCom, you’re going to need to nurture those new leads to turn them into clients who actually buy or sell. Here are a few of our favorite ways to increase your conversion rate for real estate leads:

Start a Communication Drip

The best way to LOSE a lead is to be uncommunicative. But, as we all know, your schedule as a real estate agent isn’t always predictable, and it’s easy for emails or texts on your to-do list to slip through the cracks.

Avoid that by putting your new leads on a communication drip within your CRM.

Create a set of follow-up emails and even text messages that you’d want to share with every new lead, and automate those messages so you don’t have to remember to actually click the send button. The result will be a funnel full of engaged and excited leads who are ready to keep the conversation going.

Reach Out to Your New Lead’s Lender Directly

The majority of your buyer leads are going to be financing the purchase of their new home. Start by building a question into your automated communication campaign about who your lead is planning to use as a lender. If they aren’t working with someone yet, it’s your chance to refer them to your favorite lenders.

If they are working with someone specific, reach out to that lender, introduce yourself, and make sure they know you are available should they need anything at all. This step does two things: First, it helps your new lead feel like you’re connected to the professional community, and you’re ready to help.

Secondly, if your lead is still on the fence about using your services, getting a message from their lender saying that they’ve already chatted with “their real estate agent” may just be the push they need to go from “considering” to “committed.” Sometimes this nurturing can take several months before they are actually ready to buy or sell.

Help Your Prospects Learn About You on Social Media

Many of your leads will get your initial communication and, before deciding if they want to respond, find you on social media to learn a little bit more about you. Make sure you’ve got at least an up-to-date LinkedIn account, or a Facebook Business Page where your leads can learn about who you are, how you operate your business, and what they can expect regarding future interactions with you.

Tips for real estate agents who are looking to create a lead gen website

Pick a solution that works for your price point 

For some, making this decision may boil down to cost.  Be sure to weigh the cost of investment against the services you are receiving and the outcomes you are looking for. Solo agents should be mindful of selecting services geared for that sort of practice, as team packages are extraordinarily expensive. 

Some services have the added control of paying additional fees for added features, so you can beef up your subscription as needed. This can be especially important if you want to consider growing your team or expanding your market in the future.

Remember, the best investment you can make is in a tool that you will actually use. Spending on fancy bells and whistles is a useless expense if they go unused. 

Take advantage of trials and demos

The best way to see which services work for you or your team is to take full advantage of trials and demos. Try out all the features to determine if they’re usable and intuitive.

If it feels overwhelming or overly complicated, it may not be the right fit. And remember not to go with your first pick! Try out all of your options first, you never know what’s out there. 

Remember to assess the quality of your leads

Whichever service you choose, evaluate how hot the leads are over time and make sure you’re seeing a return on your investment and take advantage of any guarantees if you are seeing a lack of quality. 

Remember that all leads require some nurturing, but sinking too much time and effort into low-quality leads ultimately defeats the purpose of paying for these tools. 

Keep your lead generation strategies current 

Traditional outbound marketing strategies will only get you so far today.

Keep your strategies current by leveraging the power of data-driven tools that meet your leads where they are the most, on the internet. Having the right tools in your toolbox keeps you competitive across platforms, increasing the efficacy of your lead generation strategy. 

 

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate lead generation websites.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen website on 5 different factors to come up with the very best real estate lead generation websites available. The short version of factors considered are: 

  1. Cost: Not all real estate lead generation websites are created equal, so it’s important to look at what’s included with your purchase. Some websites charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different lead gen websites come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation websites are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen website that you’ll be using on a daily basis.
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 11/28/2022

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