The 9 Best Real Estate Lead Generation Companies (2023 Updated!)

Jim Gray, Licensed Agent3/10/2023

Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More

It’s no secret that successful Realtors use lead generation companies to find buyers and sellers. We evaluated dozens of companies focusing on lead generation for real estate agents before deciding on the best of the best. These companies produce top-quality leads from online ads, social media, the MLS, brokerage/listing sites, and more  – ultimately driving home sales and your commission.

Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves (…and of course the quantity, quality, and type of leads produced). Here are the ten best real estate lead generation companies proven to help you take your business to the next level.

The 9 Best Real Estate Lead Generation Companies

  • Best Real Estate Lead Generation Company: Market Leader
  • Best Overall Lead Gen System (Leads + Supporting Tools): CINC
  • Best Real Estate Referral Network Adding Agents:
  • Best For Teams: CINC
  • Best Lead Qualification (VAs): SignMore
  • Best For Postcard Prospecting: ProspectsPLUS!
  • Best For Solo Agents: SmartZip
  • Most Affordable (but still good quality) Leads: RedX
  • Best Lead Generation for Realtors: Market Leader
  • Best Buyer Leads: CINC

Best Real Estate Lead Generation Company: Market Leader

Top Features: Straightforward and easy to use

Why we chose it: Market Leader is one of our top picks because they help you address the entire span of challenges agents have when building up their business. They cover everything from lead generation to lead nurturing and make everything easy. Market Leader is a business backbone in a box for the solo agent. Like all products in this category, Market Leader checks all the boxes. It’s a beautiful front-end, property search-friendly website with a robust CRM back end. It also has a done-for-you internet lead generation option. Just give Market Leader your credit card, wait five days, and then POOF, you have a complete web presence and customer/lead management capabilities ready to go. It’s pretty much that simple.

For a long time, Market Leader was the primary strategic CRM vendor for Keller Williams Realty. So, most of the core features of this product were designed in large-scale, real-world scenarios with literally thousands of agents working every day on the platform. It is simple for an agent to create listing alerts, develop and deploy electronic touch campaigns, and deliver market reports. Plus, an agent can text directly from the platform interface to prospects and leads, making communication organization much more powerful. Plus, Market Leader has a very robust dashboard display that helps an agent look at their business and set priorities for lead generation.

Finally, with Market Leader, you can set a budget with their in-house marketing team and begin generating leads immediately by using Google or Facebook PPC. And, like waving a magic wand, leads begin to drop into the CRM. These leads get tagged upon import and automatic touch campaigns can be launched based on the tag applied.

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Market Leader Pros
  • Simple to set up
  • Cost effective for the single agent
  • Can generate internet leads quickly
Market Leader Cons
  • Lead sorting not super sophisticated
  • Lead geographically imprecise
  • CRM takes time to customize

Best Overall Lead Gen System (Leads + Supporting Tools): CINC

Top Features: Lead gen flexibility to generate high-quality, organic & paid buyer/seller leads through Facebook & Google SEO/SEM

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.  Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.  IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together.  

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data. 

CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert. There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads. 

Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team. They have automated lead routing to pair new leads with the right agent. They have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

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  • Powerful & flexible lead gen
  • Don't need to be a techie to get all the value
  • No contract required
  • Perfectly suited for brokerages
  • Customizable lead nurture integrated with lead gen
  • Lack of customizations options
  • Small learning curve for some features
  • Not as cheap (but definitely higher quality)

Best Real Estate Referral Network Adding Agents:

Top Features: Matches clients with the best agent for their situation is a platform that specializes in helping buyers and sellers through the real estate transaction process. However, they also offer a partner center that allows agents to apply to be considered for their exclusive network. Here’s a summary of how they operate:

How Works: The services provides to clients includes matching them with the best agent for their situation. If you demonstrate that you are effective in providing excellent customer service and closing deals, the platform will send more referrals your way.  How an agent appears on the report depends on their individual performance history which is taken directly from MLS data, consumer reviews and the agents history working with referrals. 

How to Join: Joining is easy. All you need to do is fill out their sign-up form. The platform will send you an outline stating the terms of partnership. If you agree to the terms, your profile will be activated, and you can start growing your business.

Agent Referral: Agents on will get a chance to receive 25% off their Guaranteed Display program if they refer another agent. The Guaranteed Display increases your local market presence as well as your presence within the algorithm.

show more Pros
  • Saves time
  • Mentor helps with transaction
  • Improve sales outcomes
  • Join for free Cons
  • Algorithm can be confusing
  • Must sign contract
  • Does not integrate with CRMs
  • Agents are ranked by performance which can negatively impact new agents

Best Lead Qualification (VAs): SignMore

Top Features: Property-focused agents have real estate industry knowledge

Why we chose it: If you’re looking for a 24/7 call answering service, then SignMore is a good solution to consider. Their property-focused agents have industry knowledge, and work around the clock, answering calls, collecting caller information, and scheduling appointments.  Those appointments can be booked directly into your calendar so you don’t have to worry about losing prospects. They also offer customized scripting, giving you control of how you want your business to sound.

One of the most impressive things about SignMore is that it comes with a suite of tech including a video tour, which connects with buyers and sellers anywhere, with one click instant video calling. Another major perk is the mobile app that lets you stay connected with your team and clients from anywhere while you’re on-the-go. 

Add their live chat  function to your website and Facebook pages to engage with your visitors 24/7. Turn passive website visitors into qualified leads with SignMore’s team capturing leads based on your set criteria. SignMore’s mobile app allows you to manage your property business on the go. You can stay up to date with real-time notifications of your messages, qualified leads, and call recordings. You can also upload and download contracts to sign deals anywhere.

One of the downsides of SignMore is the pricing model. Calls are billed per minute, so if there is a recorded call that lasts 61 seconds, then you’ll be charged for two minutes.

SignMore does make it easy to integrate with existing property apps. Many agents sync it straight to the tools they already use on a daily basis. The answering service integrates seamlessly with CINC, BoomTown, Real Geeks, Top Producer, Wise Agent, and Follow Up Boss.

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SignMore Pros
  • Agents available 24/7/365
  • Full suite of tech to help maximize growth potential
  • Tons of property-based integrations
SignMore Cons
  • Calls are billed per minute
  • No free trial available

Best For Postcard Prospecting: ProspectsPLUS!

Top Features: Mailing lists can be separated by geography, demographics, or lifestyles for specific campaigns

Why we chose it: ProspectsPLUS! is a direct response marketing and management company that offers personal marketing and business development solutions for real estate professionals nationwide. They are a top provider of web-to-print direct mail systems, small and large postcards, door hangers, folders, tri-fold brochures, just listed announcements, branded sales advice articles, in-house printing, and fulfillment services.

It’s become a best in class marketing solution for agents and one of the easiest ways to send real estate postcards. ProspectsPLUS! has 1000’s of fully customizable real estate marketing templates and targeting options. Agents can build targeted mailing lists, create postcards, door hangers, flyers, magazines and more in just a matter of minutes. They can then easily schedule a mailing or create monthly campaigns that are automatically mailed to verified home-owners in your geographic farm area.

They’ve differentiated themself in the real estate industry by providing content written for real estate professionals by real estate professionals to help agents and brokers streamline and systemize their business processes and marketing. The postcard company uses multiple data management and demographic tracking tools that allow agents to create lists of targeted potential buyers and sellers to effectively match their marketing messages to the marketing segments they most want to work with.

ProspectsPLUS! has been helping Real Estate Agents get more listings and stay in touch with their sphere of influence for more than 20 years. When registering, agents can get a $25 gift card to use towards their first purchase. 

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ProspectsPLUS! Pros
  • Fully Customizable Templates
  • Scheduled Mailings and Yearly Campaigns
  • 100% Satisfaction and Best Value Guarantee
  • Over 5000 Positive Customer Reviews
ProspectsPLUS! Cons
  • Does not sync with MLS data
  • Small learning curve for new members
  • Product catalog can be overwhelming

Best For Solo Agents: SmartZip

Top Features: A valuable addition for agents looking to establish themselves in a specific area

Why we chose it: SmartZip is a lead generation platform that offers a suite of marketing and data tools.  SmartZip uses predictive analytics to find the most likely homeowners looking to sell. What sets SmartZip above the rest of the pack is its focus on generating location-specific seller leads. 

SmartZip has a proprietary algorithm that collects data on leads from a variety of sources. It uses property, behavioral, demographic, and consumer data to predict which candidates are most likely to sell a house in the next few months. It then shares that information with users on the SmartZip CRM. SmartZip’s data and market insights can help farming agents looking to grow their sphere. 

With Smart Targeting, their marketing tool, you’ll have complete control over your marketing efforts. Smart Targeting combines digital marketing—emails, targeted ads, branded landing pages—with direct mail solutions. You can adjust your marketing materials as much as you’d like, and then SmartZip will automate the process of sending them out. 

The Reach150 feature offers an automated process for gaining positive reviews and referrals from past clients. These reviews can then be added to a website and social media profiles. Reach150 reviews are also connected with Smart Targeting to be displayed as ads. It’s a great way to stay top of mind with your clients and show off your recent successes.

If you don’t have the time to qualify leads, you can use the add-on Outreach. Outreach works like a VA service. ISAs cold call new leads for you and qualify them. With Outreach and Smart Targeting nurture campaigns, you can be sure that the leads you’re getting are warm. 

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SmartZip Pros
  • Powerful tools for agents looking to get a foothold in a market
  • Customizable, targeted marketing
  • Pre-qualified leads with Outreach
SmartZip Cons
  • Relatively pricey
  • Non-exclusive leads

Most Affordable (but still good quality) Leads: RedX

Top Features: Best tool to connect agents with seller prospects

Why we chose it: RedX is in a class of lead generation companies that uses existing data and then allows an agent to interact with and sort that data to generate leads. RedX doesn’t generate leads so much as it assembles a pool of specific data that an agent can use to create leads and prospects. RedX takes multiple data sources, but the following are the most commonly used by agents to create clients:

Expired Listings: RedX can integrate directly with your MLS, pull out expired listings, and then match that data with phone numbers. One of the most basic and successful lead generation tactics an agent can be involved in is to call people whose home was listed, but the listing contract expired before the house could be sold. When this occurs, the home comes off the MLS, and that seller can be approached by other agents to possibly re-list their home. An agent who masters the skill of speaking to prospective sellers whose homes recently expired can build a very robust business.

For Sale by Owner: RedX scrapes hundreds of websites to gather the contact data of sellers that are directly advertising their homes for sale. These sellers are not using a real estate agent currently. These types of sellers are referred to as FSBO’s. It is a core lead generation tactic for agents to reach out to FSBOs and offer to list their home for them. 

Circle Prospecting: If an agent has a particular market segment where to cultivate leads, prospects, or customers, RedX gives that ability by pulling contact data based on geography. So, if an agent wanted to raise awareness about their business in their neighborhood, they could use RedX tools to pull all contact information for their neighbors. 

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RedX Pros
  • Cost effective
  • Very easy to access the data
  • Integrated dialer solution to help an agent process leads quicker
RedX Cons
  • Requires specific script training for success
  • Requires 3rd party CRM solution
  • Calling Expired and FSBO’s ain’t no picnic

Best Lead Generation for Realtors: Market Leader

Top Features: Straightforward and easy to use

Why we chose it: Market Leader is one of our top picks because they help you address the entire span of challenges agents have when building up their business. They cover everything from lead generation to lead nurturing and make everything easy. Market Leader is a business backbone in a box for the solo agent. Like all products in this category, Market Leader checks all the boxes. It’s a beautiful front-end, property search-friendly website with a robust CRM back end. It also has a done-for-you internet lead generation option. Just give Market Leader your credit card, wait five days, and then POOF, you have a complete web presence and customer/lead management capabilities ready to go. It’s pretty much that simple.

For a long time, Market Leader was the primary strategic CRM vendor for Keller Williams Realty. So, most of the core features of this product were designed in large-scale, real-world scenarios with literally thousands of agents working every day on the platform. It is simple for an agent to create listing alerts, develop and deploy electronic touch campaigns, and deliver market reports. Plus, an agent can text directly from the platform interface to prospects and leads, making communication organization much more powerful. Plus, Market Leader has a very robust dashboard display that helps an agent look at their business and set priorities for lead generation.

Finally, with Market Leader, you can set a budget with their in-house marketing team and begin generating leads immediately by using Google or Facebook PPC. And, like waving a magic wand, leads begin to drop into the CRM. These leads get tagged upon import and automatic touch campaigns can be launched based on the tag applied.

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Market Leader Pros
  • Simple to set up
  • Cost effective for the single agent
  • Can generate internet leads quickly
Market Leader Cons
  • Lead sorting not super sophisticated
  • Lead geographically imprecise
  • CRM takes time to customize

Best Buyer Leads: CINC

Top Features: Handwritten notes with digital-marketing follow up

Why we chose it: CINC is a comprehensive lead generation platform rich with features. While some of these features are only accessible as add-ons, they can add a lot in terms of automating workflows. Their services include paid and unpaid lead generation options and CINC is designed to make full use of PPC ads.

All users have access to a CRM that carries contracts from other databases over and creates custom labels. The CRM sets up automated drip campaigns so that lead nurturing is made easy. If you aren’t a fan of CINC’s CRM, you can also integrate your own.

If you’re looking for extra bells and whistles, CINC also has a unique AI tool. It takes the timing out of lead follow-up, as it starts a dialogue with leads the moment they try to connect with you. It’ll facilitate an initial conversation and get leads warm for you. And, if you prefer maintaining communication with your leads via calls, you can take full advantage of CINC’s Dialer. It can handle three lines per month and will track important data from calls and even takes notes.

When it comes to paid lead generation, CINC uses Google and Facebook/Instagram ads. They can target niche property types, local submarkets, and advanced demographic sets. They even have ListCast, which retargets leads on any of these platforms. Once collected, they use behavior-driven follow-ups.

CINC has a lot to offer, especially teams of real estate agents. It features options to establish referral networks and lead pairing so that all of your agents are prepared to close.  It’s a great solution for buying real estate leads for agents, and as a cherry on top, can handle plenty of other needs, too.

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  • Full-service solution
  • Great for sharing leads
  • Great PPC Leads
  • Features can be difficult to master
  • Website customization lacking
Need help choosing the right option?

With one-on-one help and personalized recommendations, we guide you to the best fit for your business.

Honorable Mentions

We had a high bar in picking the best of the best companies for real estate leads. These tools didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).

Catalyze AI

Top Features: Identify target market & grow your business rapidly

Why we chose it: Catalyze AI leverages machine learning to provide you with personalized leads over time. They aggregate and enhance hard-to-reach big data, reliably providing agents with one of a kind quality leads.

Not all predictive analytics platforms are created equal. For maximum effectiveness, both event-driven and real-time data should be taken into consideration in addition to property and owner characteristics. Each of these inputs helps improve output accuracy. The best predictive analytics solution for real estate agents can predict as many as 60 out of 100 property sales, as is the case with Catalyze AI. By leveraging these techniques, real estate agents searching for how to sell more homes can translate insight into action, yielding elevated business growth.

Conventional marketing wisdom teaches real estate agents to target specific zip codes with digital and physical marketing materials. Over time, the hope is that some homeowners will receive the materials when they are actively looking to sell while others will keep the agent in mind for the future.

The problem is that this approach targets large segments of the market where many homeowners are highly unlikely to sell in the near future. By revealing which homes have a high likelihood to sell, predictive analytics enables real estate agents to target fewer homes, thereby lowering marketing costs and generating a higher conversion rate.

In any given area, homeowners have choices when it comes to selecting a real estate agent. In fact, homeowners who are actively thinking about selling may already have a shortlist of options. By knowing which homes are more likely to sell through predictive analytics, real estate agents can:

  • Deliver more personalized marketing campaigns
  • Allocate more time and energy toward high-probability homes
  • Demonstrate their local expertise with targeted marketing materials
  • Yield higher ROI for their efforts
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Catalyze AI Pros
  • 40% prediction precision to sell
  • All leads within 50 mile radius of agent
  • Exclusive leads uploaded every month
Catalyze AI Cons
  • Not fully launched in all markets
  • Newer platform with some kinks to work out


Top Features: Conversations feature, multiple hyperlocal websites

Why we chose it: Zurple is in the end-to-end platform class of lead generation solutions for real estate agents. Zurple can quickly build a front-end website custom branded to the agent. It’s then integrated with the agent’s local MLS feed and connects the website to a complete CRM solution. Zurple’s web design architecture positions the website to do very well in organic Google rankings. So, the likelihood that an agent will start generating organic leads without paying for additional lead generation is high. Zurple also provides a suite of paid lead generation services for the agent that wants to create a more internet-driven lead flow.

One of the facets that make Zurple different is its integration ability. While other lead generation systems are “dumb,” meaning the user designs all lead generation activities, Zurple’s tech connection gives it access to extensive consumer data pools. This data models consumer behavior, and based on behavior, the system can create triggers and deliver highly customized content to a lead. Kind of like the way it feels when Netflix or Amazon magically put stuff in front of you that you were thinking about…. just for real estate agents. Pretty awesome, right? Zurple’s follow-up nurture strategies center around email.

Zurple has follow nurture strategies centered around email. While email is powerful and, if well done, can be effective, texting is becoming the predominant way to generate follow-up responses from leads. Plus, there can be a fair amount of content customization if you don’t like Zurple’s templated emails.

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Zurple Pros
  • Robust ended to end solution
  • Great organic websites
  • Consumer behavior triggered automation
Zurple Cons
  • Not easy to create automation
  • Not great for team agents
  • Not wide-spread industry adoption

Real Geeks

Top Features: Can be used for lead generation or stand alone CRM

Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Lead creation and lead nurturing through client creation and past client follow-up are what you’ll get. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

Real Geeks started like many other real estate lead generation companies at the dawn of the internet lead generation game. They convert on the first conversation and require extensive and ongoing follow-up (over months and years). They build what has now become their CRM. This, coupled with the understanding that most agents’ marketing budgets are limited, led them to add organic SEO to the mix, which requires the creation of agent-branded websites to attract traffic. These components continue to live at the core of the product offering. 

This is a quick way for solo practicing agents to create a brand identity with a supporting website and create immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well. 

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Real Geeks Pros
  • Easy and fast set up of core elements
  • Quick turnaround to get leads flowing
  • CRM is robust
  • Agent websites look really, really good
Real Geeks Cons
  • Customer support can be spotty
  • Agent driven lead location verification required
  • Zero transparency on media spend

Top Features: Deliver a personalized experience without the typical personalized effort required

Why We Chose It: Personalization can help real estate agents cut through marketing noise, which is exactly where Audience can help.

Audience uses robots that replicate human penmanship to write personalized letters that include scannable QR codes. Yah – you read that right. Robots.  And it works really well. 

Audience boasts a 90% read rate (!!) and a response rate that is 6x higher than other direct mail solutions. It’s really difficult to send handwritten letters at scale, but Audience provides an efficient and cost-effective way to do it. 

Their letter is just the start, though. In fact, it’s the door-opener that surprises leads and removes friction. 

Audience does more than just send personalized letters, too. With your account, you’ll receive text templates, an app to send one-off notes, and a dedicated account manager.

They take care of lead generation for you before they send out a letter. All you have to do is provide them with zip codes and home values you’re looking for. Their lead database has hundreds of filters, making sure letters are mailed to the most targeted prospects and customers. Also, you can upload your contact list to their database or integrate them with your existing CRM. 

If you want to boost the lead targeting capabilities, we recommend combining Audience’s awesome hand-writing service with Catalyze’s exclusive seller leads for an unmatchable 1-2 punch.

During lead generation, they’ll find the emails and LinkedIn profiles of your leads. Once the letter is sent, Audience provides digital retargeting for recipients, sending out automated emails and LinkedIn profile follow-ups. This will ensure you’re top of mind with any of your prospects and clients.

Audience also offers exclusivity. When you become an Audience client, they won’t send notes to the same addresses as competitors, meaning you get those leads all to yourself.

show more Pros
  • Handwritten notes sent at scale
  • One day turnaround(!)
  • 45-day risk-free trial Cons
  • Limited to traditional marketing
  • Somewhat pricey


Top Features: Member resource center has top agents across the country help walk you through how to convert zBuyer leads

Why we chose it: zBuyer is a real estate lead generation service that focuses on attracting home sellers interested in cash offers. That may not seem useful to an agent at first, but many of these homeowners would rather list with an agent than sell to an investor or iBuyer. The leads are reasonably priced, though you have to nurture them at first.

With 20 years of experience, zBuyer figured out the secret to finding home buyers and sellers that actually want to speak to a real estate agent. The truth is everyone is trying to run an ad to generate a lead for something nowadays. Learning the algorithm of the right CTA, getting your ads shown to the right audience, and creating quality leads is something that can take months and years to perfect. With zBuyer, the guesswork of lead generation is taken out of your hands while you get buyer and seller leads delivered directly to your CRM.

zBuyer is a realtor-owned company that delivers a consistent amount of leads each and every month. They have features in place to protect you and your marketing spend. zBuyer offers a lead replacement program, lead count guarantee, and the ability to custom tailor your lead package. With any subscription, you will get access to zBuyer’s prospecting list, a database of leads in your area going back up to 2 years, allowing you to start prospecting and mining for your next lead.

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zBuyer Pros
  • Ability to create custom lead packages
  • Lead replacement program for any bogus leads
  • No contract required
zBuyer Cons
  • Lead generation only, no CRM
  • Leads are not exclusive


Top Features: Inheritance lead list is meticulously scrubbed to weed out bad leads

Why we chose it: USLeadList is a one-stop-shop for finding real-estate leads for off-market deals across the country. Their bread and butter is carefully crafting fresh inheritance leads and providing a nationwide list of homeowners who are hungry to sell. Whether those leads are rural or urban based, this list has proven to be successful in all real estate markets. You can subscribe to your areas of interest, then each month, a new list of fresh data will get sent directly to your email. 

The recent shift in the real estate industry has made many popular areas become highly competitive and over-saturated, that’s why USLeadList limits their inheritance lead sales. They do not sell any one lead across the nation more than three times, which means you are getting more exclusive leads. This change, combined with the quality of unique leads generated each month gives rise to real opportunity in the most challenging of areas.  

To ensure that each list is as targeted and relevant as possible, USLeadList scrubs each property against tax assessor records and Zillow. If the property is for sale, pending, or has been sold in the past year, then the property will be removed from the list entirely. This ensures that agents and investors don’t pay for anything that they can’t use, and weeds out any and all cold leads. 

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USLeadList Pros
  • Fresh, high-quality leads delivered each month
  • Only sells each lead 3X max
  • Pay-Per-Lead, no contracts, commitments, or minimums
USLeadList Cons
  • Only leads, no CRM
  • Only inheritance leads are available
  • Leads are sold at the county level

Top Features: Low effort & drives referrals without being pushy

Why we chose it: is our recommended lead gen platform for new agents.  They take a unique approach to social media and emphasize brand building, and nurturing existing contacts without being pushy.  

You can automate your business pages on Facebook, Instagram, and LinkedIn with a wide variety of real estate content.  Agents can customize their wall with 40 different categories of content to choose from.  The content is well done and makes you look professional right out of the gate in your career. really shines with a unique 5 step marketing program.  Each month, agents get a themed marketing campaign that targets existing contacts. The campaigns require very little work from the agent, and yet they represent the agent well without looking like cookie cutter content.  If you want to build your brand and generate referrals, this is the system to use.  We found these campaigns give agents structure with a repeatable process that is fairly easy. It takes a little effort, but this is a genius marketing system that works really well,

Agents also get a personal website that includes an agent profile, a blog, and a proven lead funnel system that comes fully equipped with Facebook ads, custom landing pages, and follow-up emails and texts.  This is a nice toolset to drive online leads.  Everything is connected to their backend dashboard, where agents can track leads in their reporting suite.  

You can also automate listings.  Just connect your MLS feed to your Boostable account, and house listings will automatically post to your social walls.  You can set a budget and automatically advertise your homes, too. 

The platform is well designed, and easy to use.  Many items are fully automated, but the monthly marketing campaigns do require some manual work.  Overall, we found to be a winner for the do-it-yourself agent that’s on a budget or just getting started.

show more Pros
  • Easy setup & low maintenance
  • Makes you look legit on social and attracts leads to you
  • Very affordable Cons
  • No CRM functionality
  • Some lifting required to work/manage leads
  • Newer platform with some kinks to work out

Rezi Leads

Top Features: Robust pipeline and recurring deal flow

Why we chose it: The Rezi Leads platform is a fantastic AI based CRM system that provides real estate teams and brokers more power over their lead generation efforts. Apart from generating buyer and seller real estate lead lists, this platform also offers situational coaching and advice for converting the leads into successful deals. In addition to being able to purchase new leads, Rezi Leads also provides all of the tools you need to nurture existing leads. This is a great way to add new people to your funnel, while also moving existing prospective clients further down the pipeline.

Apart from generating high-quality exclusive buyer and seller leads, Rezi Leads also offers situational coaching and advice on which steps to take next. This can help when you’re nurturing your leads, or need help when converting them into actual deals. This is a great option for teams or brokers looking to get a ton of services for a reasonable price. There are cheaper price points out there, but not many of them offer a full marketing suite.

The sign-up process is very easy. You can finish the steps in a matter of minutes, which means you’ll be getting exclusive leads in no time. Signing up with Rezi is much easier than many of the other lead generation companies.

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Rezi Leads Pros
  • Full marketing suite
  • Situational coaching and advice available
  • First look at new product features and priority access to new products
Rezi Leads Cons
  • No mobile app
  • No ability to access leads on the go


ylopo logo
Top Features: Branded website with IDX integration that is mobile optimized

Why we chose it: Ylopo aims to be the world’s most intuitive real estate search engine and leverages the platform to deliver digital marketing services to lenders, realtors, and brokerages. They aim to accomplish this through their deep industry experience, expertise in digital marketing, and enterprise-grade engineering. The platform hopes to provide a full-service solution to lead generation for the real estate industry.

Ylopo attracts qualified clients (buyers and sellers) to take action on your website, such as submitting a lead form, viewing a specific page, or giving your business a call. What’s an effective way of attracting these clients? By having an IDX listing that allows users to search homes in their desired area.

Ylopo’s suite of services includes building clients a branded website with IDX integration that is mobile optimized. Too often, real estate professionals focus on their desktop website without much thought to mobile. Once the website is taken care of, Ylopo takes it to the next level with Mission Control. Mission control is a user-friendly dashboard that allows clients to manage their advertising (Facebook, Google, etc.) through a centralized tool.

Ylopo’s differentiator from market competitors is its ease of use. Through the use of APIs, they’ve been able to engineer a centralized dashboard that helps you create ads for critical platforms such as Facebook / Instagram and Google.

One aspect that we like is the use of dynamic real estate ads. Made simple, dynamic ads pull your existing home list in real-time and package these homes into an advertisement to those that could potentially be interested in a property in your search area.

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Ylopo Pros
  • Easy to use
  • Links directly to social media channels
Ylopo Cons
  • Poor SEO Organic Results
  • No native CRM (formerly Opcity)

Top Features: Built in data for buyers that are already active in the market

Why we chose it: is the home of the most extensive home listing database, aside from the MLS.’s popularity creates the perfect real estate lead generation opportunity as these buyers can be highly qualified, have a high intent to purchase, and may not have representation. Through the website listing, they’re able to see who the agent is for each property that they view, and they may reach out to you directly, allowing you to represent both the buyer and seller.

By seeing what buyers are getting pre-approved for, the website is able to connect buyers with lenders. Once buyers are pre-approved, they can then be connected to agents to facilitate the transaction. This means that agents are getting buyers that are one step ahead.

Unlike other tools that get buyers to come to you, already has data on buyers that are active in the market, and their secret sauce lies in connecting agents to these high-quality buyers.

Within the platform lies a few opportunities for real estate lead generation – namely, organic and promoted listings. Organically, agents who have properties for sale will automatically have their name attached to any property that is listed on, allowing these buyers to get in touch directly.

Along with the opportunity to search for homes, the website also allows users to search for agents. They can filter by: agent, team, or company, then enter the city or zip and even the agent name. If you already have a strong brand awareness campaign running through native media (billboard ads, bus ads, radio etc.) and your audience can recall your name, they can type it in directly into the directory and you will show up. There’s even an opportunity to filter further by certification and designation, making this search feature even more robust.

To capture seller leads, has added a home value calculator where a user can input their address and stay apprised of market trends in their neighborhood. These leads are generally high-quality and intent, making them prime picking for agents looking to reach sellers.

show more (formerly Opcity) Pros
  • Website allows buyers to search for agents directly
  • Captures seller leads with home value calculator (formerly Opcity) Cons
  • Delay on available listings
  • Leads take extensive nurturing


Top Features: Works best for teams and independent brokerages 5-100+ agents

Why we chose it: Ruuster allows you to invite your clients via integrations into your CRM system. You can bulk upload, choose manual entry, or send them directly to your custom, branded landing page to sign up. Your clients are then invited to a custom version of Ruuster that keeps you and your branding front and center throughout their whole homebuying experience.

This helps with a common problem: Your clients don’t actually use your IDX website on their phones so property updates often go to spam, leaving your clients to go to Zillow instead.

The solution? Your own branded app, a personal Zillow meets Angie’s list if you will. It sits on your clients’ home screens, keeps them engaged with you, and allows you to monetize your vendor relationships and in-house services.

Your own app launched with Ruuster sports your own branding both online and in the app stores. It comes with a full MLS integration with property updates that get sent via push notification (just like Instagram when someone “likes” your post). It also has a customizable educational center that allows you to publish your own articles and videos to establish yourself as the real estate expert in your area.

Another great feature is the centralized chat system that keeps you and your clients organized so you can book tours and discuss properties. Plus, an integrated vendor section that gives your clients access to your trusted lenders, insurance agents, home service pros, and more.

All client and agent activity including property views, articles read, vendors contacted, etc. fully integrates into your CRM system. By combining activity tracking with automations and data from your existing technology,  you can easily follow-up with clients at just the right moment.

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Ruuster Pros
  • Integrates with 3rd party CRM Systems
  • Live one-on-one webinars
  • Easy to use for clients and agents
Ruuster Cons
  • Smallest plan is 2 seats
  • 2-Year contract required

Top Features: High quality listings updated twice a day

Why we chose it: Buying foreclosures isn’t for everyone, but if you want to get into real estate and don’t have a ton of cash on hand, it can be a great way to get started. If you buy the right property, you can either fix it up and sell it or rent it out at a profit. updates their listings TWICE a day. That is more frequent than most other national databases.

Save a lot of time: Yes, you could sift through the newspapers or could-be-a-serial-killer Craigslist postings. But the biggest upside to is the fact that you can find opportunities before they become public knowledge. The email alerts alone will save you a ton of time, too.

Compared to other foreclosure listing sites, has surprisingly complete listings. You might not find room-by-room photos for every listing, but generally, the site tries to put as much data out there as it can. does everything it can to validate its data, but it isn’t always accurate. Take their information with a grain of salt. The best thing you can do is contact the lender or a property owner to get details on the sale.

7-Day Preview subscription: Not sure if you’ll get full use out of No worries. We really like that they offer a free 7-day trial so you can give it a test drive. Of course, if you forget to cancel, they’ll start charging you $9.95 a week. Set a reminder on your phone to cancel if you aren’t sure about keeping the subscription. If you do stick around, they don’t require a contract, so you can cancel at any time.

show more Pros
  • Foreclosure Knowledge Center
  • Higher quality listings Cons
  • The data isn’t always accurate
  • Clients may become overwhelmed and need nurturing


Top Features: Lead flow begins immediately

Why we chose it: Bold Leads is a lead generation company that gives agents an all-in-one lead generation solution. Essentially, you write a check, and they give you a lead. It’s very straightforward. 

Determining if Bold Leads is a lead generation solution you should invest in is a different matter. Socrates said: Know Thyself. If Socrates were a real estate agent, he would say, Know Thy Lead Generator. So, aside from going to your next listing appointment in a toga, here are the issues to consider when looking at Bold Leads:

Where do the leads come from? Bold Leads lead generation primarily happens on Facebook and is sorted by zip code. So, essentially, Bold Leads will “target” prospects that live in an agent’s preferred area.

How do the prospects identify themselves? Bold Leads has a series of lead generation strategies to get prospects to identify themselves. These strategies involve displaying ads in the Facebook feed of targeted users. One of the flagship lead generation ads is the offer of a free home value report, which has proven successful.

What is the conversion strategy? Leads and prospects developed on Facebook have a longer conversion time horizon. What this means is that you will be following up with these leads for a longer time compared to other lead sources. Lots of nurturing is required.

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BoldLeads Pros
  • Simple quick set up
  • Lead flow begins immediately
  • Good agent support
BoldLeads Cons
  • Contracts of 6 months or more
  • Can get costly
  • Zip code targeting isn’t precise


Top Features: Leads are pre-screened and require little to no nurturing

Deallanders is an all-in-one referral platform that removes many headaches such as agents cold calling, advertising, marketing and many other time consuming activities. The best thing about the lead gen platform is the pre-screened leads. All the referrals you get as an agent come with most of their key details, like timeline, budget, any asking price, recent renovations or appraisals etc.

When prospects indicate that they are interested in selling in a time frame of over 30 days, Deallanders will schedule an appointment on your behalf within the very next 24 to 48 hours. They will then follow up and send you the full recorded conversation with notes, so that you are prepared to take on the meeting. Agents can use the recording to pick up on cues from the seller to learn about their expectations, etc. The recording will also explicitly include the prospect saying that they are not in contract with another agent and confirming that they are interested in selling.

If the prospect’s timeline is 30 days or less for selling their home, Deallanders often introduces the agent to the owner on the spot over the live call. This helps to clear everything up, and make sure that all of the information is on the table. This type of referral network is top-notch because there are almost no bad leads. All leads are warm and require very little nurturing.

Deallanders also has over 400 lead sources for search engine optimizations, google, yahoo, websites and influencers. Social media advertisement like Facebook, Twitter, Instagram, LinkedIn, Bing, etc. so that you get a mix of leads coming in from different places. You’re basically paying for the exclusivity of these leads.

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Deallanders Pros
  • No hidden fees
  • No contract required
  • Mix of pre-screened leads
Deallanders Cons
  • Pricey
  • Takes time to learn the process


Top Features: Targeted marketing with constantly updated statistics

Realiztify is a relatively new service committed to providing high qualified leads for realtors, while also looking to address the difficulties faced by both buyers and sellers. The service generates leads through a wide variety of means, and then filters them based on geographic location, timeframe, type of property, and budget.

After filtering leads, they begin the pre-screening process by verifying the contact information and gathering follow-up preferences from the leads themselves. Once that is complete, Realiztify hands the leads over to their partner agents based on location.

Once a lead is handed over, it’s your responsibility to nurture it. Realiztify doesn’t maintain contact with the prospects once they’ve passed their initial check. This is important to note because other referral networks often include a few touches, but sometimes that does come at a cost. Realiztify doesn’t take as much of a cut at the end of closing as other networks because they put more of the responsibility in your hands.

The unique thing about Realiztify is their profile system built for marketing and brand-building. Most prospects do their research online before they’re ready to reach out to a real estate professional, which is why they’ve added the ability to create your own profile on the CMS to dazzle your clients with your unique skills and knowledge.

The user experience is also very simple, and was designed to help you check out all your profile updates and incoming leads on a single, easy-to-navigate interface, that will help you track your progress and keep in touch with any news and profile interactions.

Realiztify also comes with a simple-to-use listing creation system. Once your listing is created, it will be placed on their network in front of a large audience to attract potential clients with no added expense.

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Realiztify Pros
  • Listing creation system
  • Profile presented to a large audience
Realiztify Cons
  • Nurturing is your responsibility
  • Still working out kinks
  • Not accepting new agents


How much does real estate lead generation cost?

The cost varies based on the amount of quality leads you are looking for. Most lead generation companies range anywhere from $49-$1,000/month, but detailed pricing really depends on your needs. There are also different pricing structures to consider, as some lead generation companies charge per lead or per area code, where others provide a steady stream of leads for a subscription service. 

When starting out, most successful real estate agents try a number of different lead generation strategies. It’s often helpful to test out a few lead gen services at once to find out which ones bring in the highest quality leads. When evaluated which tactics or companies work best for you, it’s important to look at conversion rates. For most agents, spending around $200 per lead is a great place to start.

That may seem high, but after you consider the typical sale price of a home in your market, and your typical commission, it is well worth it even if only 1 out of every 10 leads into a client. However, if you run those numbers, you’re conversion rate would need to be around 70-75%.

Where do realtors get most of their leads?

Most successful real estate agents are able to diversify their lead generation so that their business isn’t reliant on one single source. Paid lead generation, referrals, returning clients, open houses, social media, and organic marketing/networking are just a few examples of where real estate agents get leads.

If you want to ramp up your business, it’s important to create a customized real estate lead generation plan. You’ll want to keep a running list of where your leads are coming from, and the rate at which they’re converting. That will help you to decide what’s worth it, and what you should cut when looking at your budget.

Who is the best lead generating company?

Real estate lead generation companies provide different value for every agent. That being said, after evaluating each company based on pricing and the features offered, our current “best overall” pick can be found here.

You want to look for a company that guarantees a certain number of leads every month that come from a variety of sources. You can also look for companies that provide unique leads, that way they aren’t sent out to other agents in your market.

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate lead generation companies on the market.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen tool on 5 different factors to come up with the very best real estate lead gen companies. The short version of factors considered are: 

  1. Cost: Not all real estate lead generation tools are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different lead gen services come with different feature sets, some more important for teams than solo agents. Additionally, agents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use. 
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation methods are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen service that you’ll be using on a daily basis. 
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

Want more info? Check out our full methodology.

Closing Thoughts

The home buying landscape has changed drastically over the past ten years and now, more than ever, it’s crucial to have a sound strategy to attract real estate leads for yourself, your team, or your brokerage.

We live in a world of instant gratification and short memory spans. As such, it’s important to ensure that once you’ve selected your real estate lead generation tool, that you put in place a strong follow-up process that helps guide searchers from initial inquiry through to close.

With this list of lead generation tools now at your fingertips, we suggest you give them a look and find the one that makes the most sense of your business. Some focus strictly on leads for real estate agents, while others offer a full-service solution to your marketing, lead generation, nurture, and close process.

We hope you found this article insightful, feel free to send any feedback that you may have regarding this or other articles along our way!

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country. Connect with me

Last Updated: 3/10/2023