10 Best Real Estate Lead Generation Companies in 2024

Why we chose it: Real Geeks is truly an end-to-end solution that covers every aspect of your business, perfect for agents at any stage of their career. It has the ability to manage your entire web presence, from SEO-friendly, MLS-integrated websites to comprehensive CRM capabilities and targeted campaigns. Real Geeks is also known for not only generating leads, but also nurturing them efficiently through every stage. The software has some of the highest conversion rates in the real estate industry, which is why it shines as the best real estate lead generation company in my eyes.

Real Geeks’ Real Leads platform is an optional add-on that can yield great results. This platform integrates with Google’s pay-per-click tools to automate your advertising and help you target the right customers at the right time. While that tool is just one part of your marketing strategy, the ease and effectiveness of these PPC campaigns make it a worthwhile investment. Full Real Geeks Review.

Agents looking for done for you lead generation with powerful automation tools to capture new buyers and sellers and maximize their existing database.

Enjoy maximum flexibility: bring your own lead sources or hire Real Geeks for help, with complete integration between the IDX website and CRM, industry-leading conversion rates, the best SEO platform on the market, and full customization for your business needs.

Why we chose it: Getting leads is CINC’s bread and butter. They have tons of data, and they have used it to tweak and improve their process to not only get you more prospects, but quality leads. The largest part of their lead gen efforts is through paid search. They have a multifaceted approach that focuses on connecting buyers and sellers at the right time when they’re both motivated.

My favorite part – CINC has proprietary technology that not only helps target different niches within a market, but also helps show you if those specific property types will perform well enough in the targeted area to give you a reasonable cost on the leads.

CINC also offers a risk-free program that both guarantees that teams and agents will fully recoup their investment. It also typically sets them on a path to six-figure earnings within 24 months of joining the program. Full CINC Review.

All teams or agents looking for a guaranteed return on their investment in their first 24 months. CINC is also known for it’s hyperlocal targeted PPC campaigns, conversion-optimized IDX websites, and built-in lead nurturing campaigns.

Why we chose it: KeyLeads isn’t just another lead generation tool; it’s a unique way for agents to get access to potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads are 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.

Once you start your subscription service, you gain immediate access to a stream of potential sellers and pre-foreclosure leads. New leads flow in as they’re generated.

You can then call, text, direct mail, or email your leads as you best see fit. You’ll also get notifications in real-time as they’re added. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.

My favorite part is that the targeted leads show signs of seller intent so that you can maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.

You get your leads directly in the KeyLeads platform, or you can pipe them straight into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms.

Solo agents and small teams wanting to get immediate access to potential sellers before the competition.

Why we chose it: Market Leader’s HouseValues feature is a unique way to increase your seller leads. I love this feature for a few reasons, with the biggest one being that the leads should be very motivated. A huge benefit is that the prospects in your desired zip codes are exclusive to you. Basically you can own an entire zip code if you want. Plus, you get a predictable number of exclusive leads every month, which can help alleviate the worry about adding this to your budget. 

Market Leader also offers Network Boost as an add-on, and it’s a very powerful tool in getting the most out of your social media prospects. They can bring you an average of 25+ leads for just $399, every month. The thing I really liked is, the contacts are exclusive and targeted to your local market. Once Network Boost brings in the leads, they also offer automated nurturing with things like an 18-step drip campaign and listing alerts that meet your leads interests to keep them engaged.

MarketLeader offers a wide variety of high-quality ways to nurture your leads, and they are sure to help you stand out as a professional agent. One unique option they offer is the ability to order print materials directly through the MarketLeader platform so you don’t have to worry about trying to find another third party printing vendor. And you can schedule those print materials to send to leads on a regular cadence, e.g. for birthdays or anniversaries. Another unique option they offer is their HomeIntel nurture report. This nurture option sends a report to any leads you want. It’s packed with interesting insights about the home and market of that lead and offers opportunities to engage with the report – which then sends back intel to the agent. Full Market Leader Review.

This is who Market Leader mainly targets their product to – solo agents. It’s more affordable and simple to use, which helps solo agents from a time management perspective.

Why We Chose It: Zurple is in the end-to-end platform class of lead generation solutions for real estate agents, with a focus on Google ads and social media lead gen. They build you a customized and personally branded website that integrates with your local MLS feed. Where they really shine is their nurturing program. It’s intuitive and highly targeted ensuring you are focused on contacting the leads Zurple has for you.

One of the things that makes Zurple different is its integration ability. While some systems are “dumb,” meaning the user designs all lead generation activities, Zurple’s tech connection gives you access to extensive consumer data pools. This data models consumer behavior, and based on behavior, the system can create triggers and deliver highly customized content to a lead. Kind of like the way it feels when Netflix or Amazon magically put stuff in front of you that you were thinking about… just for real estate agents. 

Zurple excels in automated lead nurturing, designed to help agents engage leads effortlessly. The system sends personalized, conversational email and SMS messages that appear as if the agent themselves sent them, tailored to where the lead is in their buying or selling journey. As leads get closer to transacting, Zurple detects these signals, alerts the agent about hot leads, and provides key information like price range and preferred neighborhoods. Essentially, Zurple warms up leads and notifies agents when they’re ready to act.

Those interested in an end-to-end platform class of lead generation solutions built for real estate agents, with a focus on Google ads and social media lead gen.

Why we chose it: Top Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your production and really helps reduce your workload in the process, making them the best option for social media leads. They use your potential clients’ social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added.

I love that Top Producer Social Connect combines social media advertising with automated multi-channel nurture tools to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with. Prospects immediately receive relevant content such as MLS reports and visuals via text, emails and calls that educate and guide them in their home buying journey. Leads are nurtured until they are ready to connect directly with agents. Full Top Producer Review.

Solo agents and small teams interested in done for you exclusive social media leads.

CatalyzeAI uses predictive analytics to tap into higher converting target markets for you. They aggregate and enhance hard-to-reach big data, to provide you with quality leads. It’s a combination of historical data, behavior analytics, event-driven data and of course real-time that gives them their edge.

A little statistic to get you excited about Catalyze AI: the best predictive analytics solution for real estate agents can predict as many as 60 out of 100 property sales, and they can do just that. With 400 million data points, their AI can easily determine your highest converting target market.

Solo agents who want predictive analytics that enables them to target fewer homes, which lowers marketing costs and generates a higher conversion rate.

Why We Chose It: BoldTrail is known for its robust lead generation capabilities which are tailored specifically for brokers and large teams. That’s why it’s the clear winner for best all-in-one leads and systems. There is an advanced suite of tools that help you automate and enhance lead capture both online and offline. BoldTrail also has an AI-driven management system that allows you to send mass communication, making it a powerhouse in lead generation and nurture.

The platform’s seamless integration with leading real estate software for transaction management, coupled with its innovative lead capture techniques like QR code generation, highlights how great it is for teams looking to harness technology for a competitive edge. 

With BoldTrail, you can use data to drive better decisions. The BoldTrail platform collects data about customers, clients, properties, and trends in one place. Then, using their reporting tool, you can organize data and reveal hidden trends in customer data and even team performance. Full BoldTrail Review.

Designed to help agents capture seller (and buyer) leads both on and off their website using automated campaigns customized for any audience.

Why we chose it: zBuyer is a real estate lead generation service that focuses on attracting home sellers interested in cash offers. That may not seem useful to you at first, but many of these homeowners would rather list with an agent than sell to an investor or iBuyer. The leads are reasonably priced, though you have to nurture them at first.

With 20 years of experience, zBuyer figured out the secret to finding home buyers and sellers that actually want to speak to a real estate agent, and I love their approach. They target sellers that are actively looking into real estate options, then ask them about a cash offer or market value of their home to get them interested. Once they give the potential seller photos and other information they can pull, along with a home valuation of the property, zBuyer has you engage them (predominantly through the market valuation). 

Read full review.

Solo agents looking for proprietary property search and home estimate leads in your market.

Why we chose it: BoomTown is renowned for its comprehensive and powerful features, providing a range of tools from IDX websites featuring agent subdomains to intelligent, personalized drip campaigns and quick response systems. With diverse product packages tailored to different scales and requirements, BoomTown ensures that real estate teams and brokerages can efficiently handle and cultivate leads from acquisition to conversion.

The platform’s centralized reporting dashboard is particularly advantageous for overseeing multiple agents and allocating leads effectively, establishing BoomTown as the premier option for those in search of a sophisticated ecosystem. Full BoomTown Review.

Real estate teams/brokers looking for a custom reporting dashboard that provides a centralized hub for you to manage and distribute leads to various associates.

Why we chose it: The Rezi Leads algorithm identifies homeowners who will be actively looking to sell their home. These homeowners have markers that mean they are anywhere from 3-8x more likely to sell their home. This makes it easy to start the conversation with sellers most likely to close in your area.

All leads also come with complete contact information, including full name, phone number, and email. Rezi Leads provides 20-40 leads per month, and allows you to cancel at any time. You can receive your prospects directly through their platform or seamlessly integrate them into your CRM in real-time. The native integration means that you don’t have to be tech savvy to start using the lead gen tool.

Rezi Leads is best known for providing a variety of seller leads (divorce, pre-foreclosure, high equity in house), so you get a mix of workable leads flowing in every month.

They are also running a special where you can get a notable discount for signing up for a 12 month commitment. Full Rezi Leads review.

Solo agents and small teams wanting a variety of seller leads to work each and every month.

Why we chose it: Harvist is a lead generation company with three primary products, each focused on a specific type of lead. Their first is their “full farm” offering, where they help you promote yourself to a specific “farm,” essentially establishing you as the go-to agent in a geographic area. They also offer a “Notice of Default” product, which connects you with homeowners who need to sell fast to avoid defaulting or foreclosure. Lastly, Harvist will facilitate connections with absentee homeowners who don’t live in the same locale as their home (which makes it tough to sell).

With Harvist, you can automate your marketing campaigns, delivering personalized messages and content to residents within your farming areas, increasing engagement and lead generation. Harvist also simplifies lead management with its intuitive dashboard, personalized QR-codes, and integrated CRM system that showcases their prospect engagement. This allows you to track, nurture, and convert seller leads more effectively, ultimately driving higher conversion rates and revenue.

Solo, full-time agents looking for an easy way to customize a pre-made template to start connecting with homeowners.

Why we chose it: Deluxer is a lead generation platform tailored specifically for real estate agents targeting affluent clientele and luxury home markets. As a “full-service digital marketing agency”, Deluxer specializes in crafting compelling ads designed to resonate with audiences in higher income brackets.

One standout feature of Deluxer is its dedication to establishing and promoting your brand identity. By creating meticulously designed landing pages that reflect your brand, Deluxer helps establish trust and helps position you as an expert within your target market.

Deluxer offers a range of options to tailor your ads specifically to a specific zip code and adopts a proactive engagement strategy with potential leads through valuable resources such as lists of homes or open house invitations before direct contact. This thoughtful gesture adds value to the client experience and sets the stage for positive relationship building.

While Deluxer’s pricing may start at a higher point, your investment translates into a wider bandwidth of online exposure. By leveraging Deluxer’s expertise and resources, you can elevate your marketing efforts, expand your reach within the luxury home market, and ultimately achieve substantial growth and success in your business endeavors.

Experienced agents who want to establish themselves as the expert in their target market and build their client base with above-average income who are attracted to more luxury homes.

Why we chose it: Connekter is a dynamic lead-generation platform that leverages sophisticated ad campaigns across search engines and social media platforms to generate high-quality leads for real estate agents, brokers, and teams. 

What sets Connekter apart is its emphasis on lead quality through a rigorous pre-qualification processes. Every new lead receives a series of automated questions and manual assessments, ensuring that you receive notifications only when potential clients are genuinely motivated to buy or sell. 

Connekter offers maximum flexibility in their pricing. Unlike traditional plans, Connekter adopts a sliding-scale pricing model based entirely on your ad campaign budget. So, you can more effectively allocate resources according to your financial constraints and growth objectives. 

How it works: you choose your target market zip code and buy ad space based on the area’s availability. They estimate how many leads you will receive at each price point, which makes lead generation transparent. This helps you predict how many leads you’ll receive monthly, allowing you to plan and grow your business effectively.

Agents who need to quickly grow their lead pipeline with quality leads primed for nurturing into motivated clients.

Why we chose it: Certileads stands out as an exceptional lead generation platform for real estate agents due to its innovative approach that seamlessly blends targeted Google Ads with over 200 landing pages. This unique combination ensures a steady stream of both seller and buyer leads, empowering you to expand your clientele and grow your business.

Certileads offers flexibility with five distinct plans tailored to individual budgets and ideal lead generation requirements. This adaptability allows you to scale your lead acquisition efforts according to your specific needs, whether you’d prefer a modest influx or a substantial volume of leads each month.

Another key advantage of Certileads is its dedicated marketing team, proficient in crafting and optimizing Google Ads campaigns for optimal outreach within your locale. Their expert team ensures that ads remain aligned with the latest SEO strategies, continuously managing and updating them to stay abreast of evolving trends.

Agents who need a reliable, steady source of buyer and seller leads, and need expert digital marketing through targeted ads and SEO optimization.