The 8 Best Real Estate Lead Generation Companies (2022 Updated!)

Jim Gray, Licensed AgentDecember 5, 2022
It’s no secret that successful Realtors use lead generation companies to find buyers and sellers. We evaluated dozens of companies focusing on lead generation for real estate agents before deciding on the best of the best. These companies produce top-quality leads from online ads, social media, the MLS, brokerage/listing sites, and more  – ultimately driving home sales and your commission.

Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves (…and of course the quantity, quality, and type of leads produced). Here are the ten best real estate lead generation companies proven to help you take your business to the next level.

The 8 Best Real Estate Lead Generation Companies (2022 Updated!)

Best Overall Lead Gen: Zurple

A+
Top Features: Great integrations
Starting at $249/month

Why we chose it: Zurple is in the end-to-end platform class of lead generation solutions for real estate agents. Zurple can quickly build a front-end website custom branded to the agent. It’s then integrated with the agent’s local MLS feed and connects the website to a complete CRM solution. Zurple’s web design architecture positions the website to do very well in organic Google rankings. So, the likelihood that an agent will start generating organic leads without paying for additional lead generation is high. Zurple also provides a suite of paid lead generation services for the agent that wants to create a more internet-driven lead flow.

One of the facets that make Zurple different is its integration ability. While other lead generation systems are “dumb,” meaning the user designs all lead generation activities, Zurple’s tech connection gives it access to extensive consumer data pools. This data models consumer behavior, and based on behavior, the system can create triggers and deliver highly customized content to a lead. Kind of like the way it feels when Netflix or Amazon magically put stuff in front of you that you were thinking about…. just for real estate agents. Pretty awesome, right? Zurple’s follow-up nurture strategies center around email.

Zurple’s follow nurture strategies center around email. While email is powerful and, if well done, can be effective, texting is becoming the predominant way to generate follow-up responses from leads. Plus, there can be a fair amount of content customization if you don’t like Zurple’s templated emails.

show more
Zurple Pros
  • Robust ended to end solution
  • Great organic websites
  • Consumer behavior triggered automation
Zurple Cons
  • Not easy to create automation
  • Not great for team agents
  • Not wide-spread industry adoption

Best For Solo Agents: Market Leader

A
Top Features: Straightforward and easy to use
Starting at $139/month

Why we chose it: Market Leader is one of our top picks because they help you address the entire span of challenges agents have when building up their business. They cover everything from lead generation to lead nurturing and make everything easy. Market Leader is a business backbone in a box for the solo agent. Like all products in this category, Market Leader checks all the boxes. It’s a beautiful front-end, property search-friendly website with a robust CRM back end. It also has a done-for-you internet lead generation option. Just give Market Leader your credit card, wait five days, and then POOF, you have a complete web presence and customer/lead management capabilities ready to go. It’s pretty much that simple.

For a long time, Market Leader was the primary strategic CRM vendor for Keller Williams Realty. So, most of the core features of this product were designed in large-scale, real-world scenarios with literally thousands of agents working every day on the platform. It is simple for an agent to create listing alerts, develop and deploy electronic touch campaigns, and deliver market reports. Plus, an agent can text directly from the platform interface to prospects and leads, making communication organization much more powerful. Plus, Market Leader has a very robust dashboard display that helps an agent look at their business and set priorities for lead generation.

Finally, with Market Leader, you can set a budget with their in-house marketing team and begin generating leads immediately by using Google or Facebook PPC. And, like waving a magic wand, leads begin to drop into the CRM. These leads get tagged upon import and automatic touch campaigns can be launched based on the tag applied.

show more
Market Leader Pros
  • Simple to set up
  • Cost effective for the single agent
  • Can generate internet leads quickly
Market Leader Cons
  • Lead sorting not super sophisticated
  • Lead geographically imprecise
  • CRM takes time to customize

Best For Teams: Real Geeks

A
Top Features: Can be used for lead generation or stand alone CRM
Starting at $299/month

Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Lead creation and lead nurturing through client creation and past client follow-up are what you’ll get. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

Real Geeks started like many other real estate lead generation companies at the dawn of the internet lead generation game. They convert on the first conversation and require extensive and ongoing follow-up (over months and years). They build what has now become their CRM. This, coupled with the understanding that most agents’ marketing budgets are limited, led them to add organic SEO to the mix, which requires the creation of agent-branded websites to attract traffic. These components continue to live at the core of the product offering. 

This is a quick way for solo practicing agents to create a brand identity with a supporting website and create immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well. 

show more
Real Geeks Pros
  • Easy and fast set up of core elements
  • Quick turnaround to get leads flowing
  • CRM is robust
  • Agent websites look really, really good
Real Geeks Cons
  • Customer support can be spotty
  • Agent driven lead location verification required
  • Zero transparency on media spend

Highest Quality Buyer Leads: zBuyer

Top Features: Member resource center has top agents across the country help walk you through how to convert zBuyer leads
Starting at $400/mo

Why we chose it: zBuyer is a real estate lead generation service that focuses on attracting home sellers interested in cash offers. That may not seem useful to an agent at first, but many of these homeowners would rather list with an agent than sell to an investor or iBuyer. The leads are reasonably priced, though you have to nurture them at first.

With 20 years of experience, zBuyer figured out the secret to finding home buyers and sellers that actually want to speak to a real estate agent. The truth is everyone is trying to run an ad to generate a lead for something nowadays. Learning the algorithm of the right CTA, getting your ads shown to the right audience, and creating quality leads is something that can take months and years to perfect. With zBuyer, the guesswork of lead generation is taken out of your hands while you get buyer and seller leads delivered directly to your CRM.

zBuyer is a realtor-owned company that delivers a consistent amount of leads each and every month. They have features in place to protect you and your marketing spend. zBuyer offers a lead replacement program, lead count guarantee, and the ability to custom tailor your lead package. With any subscription, you will get access to zBuyer’s prospecting list, a database of leads in your area going back up to 2 years, allowing you to start prospecting and mining for your next lead.

show more
zBuyer Pros
  • Ability to create custom lead packages
  • Lead replacement program for any bogus leads
  • No contract required
zBuyer Cons
  • Lead generation only, no CRM
  • Leads are not exclusive

Highest Quality Seller Leads (Exclusive): Catalyze AI

A
Top Features: Identify target market & grow business rapidly
Starting at $360/month

Why we chose it: Catalyze AI leverages machine learning to provide you with personalized leads over time. They aggregate and enhance hard-to-reach big data, reliably providing agents with one of a kind quality leads.

Not all predictive analytics platforms are created equal. For maximum effectiveness, both event-driven and real-time data should be taken into consideration in addition to property and owner characteristics. Each of these inputs helps improve output accuracy. The best predictive analytics solution for real estate agents can predict as many as 60 out of 100 property sales, as is the case with Catalyze AI. By leveraging these techniques, real estate agents searching for how to sell more homes can translate insight into action, yielding elevated business growth.

Conventional marketing wisdom teaches real estate agents to target specific zip codes with digital and physical marketing materials. Over time, the hope is that some homeowners will receive the materials when they are actively looking to sell while others will keep the agent in mind for the future.

The problem is that this approach targets large segments of the market where many homeowners are highly unlikely to sell in the near future. By revealing which homes have a high likelihood to sell, predictive analytics enables real estate agents to target fewer homes, thereby lowering marketing costs and generating a higher conversion rate.

In any given area, homeowners have choices when it comes to selecting a real estate agent. In fact, homeowners who are actively thinking about selling may already have a shortlist of options. By knowing which homes are more likely to sell through predictive analytics, real estate agents can:

  • Deliver more personalized marketing campaigns
  • Allocate more time and energy toward high-probability homes
  • Demonstrate their local expertise with targeted marketing materials
  • Yield higher ROI for their efforts
show more
Catalyze AI Pros
  • 40% prediction precision to sell
  • All leads within 50 mile radius of agent
  • Exclusive leads uploaded every month
Catalyze AI Cons
  • Not fully launched in all markets
  • Newer platform with some kinks to work out

Most Affordable (but still good quality) Leads: USLeadList

Top Features: Inheritance lead list is meticulously scrubbed to weed out bad leads
Starting at $1.20 per lead

Why we chose it: USLeadList is a one-stop-shop for finding real-estate leads for off-market deals across the country. Their bread and butter is carefully crafting fresh inheritance leads and providing a nationwide list of homeowners who are hungry to sell. Whether those leads are rural or urban based, this list has proven to be successful in all real-estate markets. You can subscribe to your areas of interest, then each month, a new list of fresh data will get sent directly to your email. 

The recent shift in the real estate industry has made many popular areas become highly competitive and over-saturated, that’s why USLeadList limits their inheritance lead sales. They do not sell any one lead across the nation more than three times, which means you are getting more exclusive leads. This change, combined with the quality of unique leads generated each month gives rise to real opportunity in the most challenging of areas.  

To ensure that each list is as targeted and relevant as possible, USLeadList scrubs each property against tax assessor records and Zillow. If the property is for sale, pending, or has been sold in the past year, then the property will be removed from the list entirely. This ensures that agents and investors don’t pay for anything that they can’t use. It weeds out any and all cold leads. 

show more
USLeadList Pros
  • Fresh, high-quality leads delivered each month
  • Only sells each lead 3X max
  • Pay-Per-Lead, no contracts, commitments, or minimums
USLeadList Cons
  • Only leads, no CRM
  • Only inheritance leads are available
  • Leads are sold at the county level

Best For New Agents: Market Leader

A
Top Features: Straightforward and easy to use
Starting at $139/month

Why we chose it: Market Leader is one of our top picks because they help you address the entire span of challenges agents have when building up their business. They cover everything from lead generation to lead nurturing and make everything easy. Market Leader is a business backbone in a box for the solo agent. Like all products in this category, Market Leader checks all the boxes. It’s a beautiful front-end, property search-friendly website with a robust CRM back end. It also has a done-for-you internet lead generation option. Just give Market Leader your credit card, wait five days, and then POOF, you have a complete web presence and customer/lead management capabilities ready to go. It’s pretty much that simple.

For a long time, Market Leader was the primary strategic CRM vendor for Keller Williams Realty. So, most of the core features of this product were designed in large-scale, real-world scenarios with literally thousands of agents working every day on the platform. It is simple for an agent to create listing alerts, develop and deploy electronic touch campaigns, and deliver market reports. Plus, an agent can text directly from the platform interface to prospects and leads, making communication organization much more powerful. Plus, Market Leader has a very robust dashboard display that helps an agent look at their business and set priorities for lead generation.

Finally, with Market Leader, you can set a budget with their in-house marketing team and begin generating leads immediately by using Google or Facebook PPC. And, like waving a magic wand, leads begin to drop into the CRM. These leads get tagged upon import and automatic touch campaigns can be launched based on the tag applied.

show more
Market Leader Pros
  • Simple to set up
  • Cost effective for the single agent
  • Can generate internet leads quickly
Market Leader Cons
  • Lead sorting not super sophisticated
  • Lead geographically imprecise
  • CRM takes time to customize

Best For Expired Listings & FSBO Leads: RedX

A-
Top Features: Best tool to connect agents with seller prospects
Starting at $119.98/month $59.99/month

Why we chose it: RedX is in a class of lead generation companies that uses existing data and then allows an agent to interact with and sort that data to generate leads. RedX doesn’t generate leads so much as it assembles a pool of specific data that an agent can use to create leads and prospects. RedX takes multiple data sources, but the following are the most commonly used by agents to create clients:

Expired Listings: RedX can integrate directly with your MLS, pull out expired listings, and then match that data with phone numbers. One of the most basic and successful lead generation tactics an agent can be involved in is to call people whose home was listed, but the listing contract expired before the house could be sold. When this occurs, the home comes off the MLS, and that seller can be approached by other agents to possibly re-list their home. An agent who masters the skill of speaking to prospective sellers whose homes recently expired can build a very robust business.

For Sale by Owner: RedX scrapes hundreds of websites to gather the contact data of sellers that are directly advertising their homes for sale. These sellers are not using a real estate agent currently. These types of sellers are referred to as FSBO’s. It is a core lead generation tactic for agents to reach out to FSBOs and offer to list their home for them. 

Circle Prospecting: If an agent has a particular market segment where to cultivate leads, prospects, or customers, RedX gives that ability by pulling contact data based on geography. So, if an agent wanted to raise awareness about their business in their neighborhood, they could use RedX tools to pull all contact information for their neighbors. 

show more
RedX Pros
  • Cost effective
  • Very easy to access the data
  • Integrated dialer solution to help an agent process leads quicker
RedX Cons
  • Requires specific script training for success
  • Requires 3rd party CRM solution
  • Calling Expired and FSBO’s ain’t no picnic
Need help choosing the right option?

With one-on-one help and personalized recommendations, we guide you to the best fit for your business.

Honorable Mentions

We had a high bar in picking the best of the best companies for real estate leads. These tools didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).

Audience.co

A+
Top Features: Deliver a personalized experience without the typical personalized effort required
Starting at $495/mo

Why We Chose It: Personalization can help real estate agents cut through marketing noise, which is exactly where Audience can help.

Audience uses robots that replicate human penmanship to write personalized letters that include scannable QR codes. Yah – you read that right. Robots.  And it works really well. 

Audience boasts a 90% read rate (!!) and a response rate that is 6x higher than other direct mail solutions. It’s really difficult to send handwritten letters at scale, but Audience provides an efficient and cost-effective way to do it. 

Their letter is just the start, though. In fact, it’s the door-opener that surprises leads and removes friction. 

Audience does more than just send personalized letters, too. With your account, you’ll receive text templates, an app to send one-off notes, and a dedicated account manager.

They take care of lead generation for you before they send out a letter. All you have to do is provide them with zip codes and home values you’re looking for. Their lead database has hundreds of filters, making sure letters are mailed to the most targeted prospects and customers. Also, you can upload your contact list to their database or integrate them with your existing CRM. 

If you want to boost the lead targeting capabilities, we recommend combining Audience’s awesome hand-writing service with Catalyze’s exclusive seller leads for an unmatchable 1-2 punch.

During lead generation, they’ll find the emails and LinkedIn profiles of your leads. Once the letter is sent, Audience provides digital retargeting for recipients, sending out automated emails and LinkedIn profile follow-ups. This will ensure you’re top of mind with any of your prospects and clients.

Audience also offers exclusivity. When you become an Audience client, they won’t send notes to the same addresses as competitors, meaning you get those leads all to yourself.

show more
Audience.co Pros
  • Handwritten notes sent at scale
  • One day turnaround(!)
  • 45-day risk-free trial
Audience.co Cons
  • Limited to traditional marketing
  • Somewhat pricey

Best For New Agents: SmartZip

A
Top Features: A valuable addition for agents looking to establish themselves in a specific area
Starting at $250/month

Why we chose it: SmartZip is a lead generation platform that offers a suite of marketing and data tools.  SmartZip uses predictive analytics to find the most likely homeowners looking to sell. What sets SmartZip above the rest of the pack is its focus on generating location-specific seller leads. 

SmartZip has a proprietary algorithm that collects data on leads from a variety of sources. It uses property, behavioral, demographic, and consumer data to predict which candidates are most likely to sell a house in the next few months. It then shares that information with users on the SmartZip CRM. SmartZip’s data and market insights can help farming agents looking to grow their sphere. 

With Smart Targeting, their marketing tool, you’ll have complete control over your marketing efforts. Smart Targeting combines digital marketing—emails, targeted ads, branded landing pages—with direct mail solutions. You can adjust your marketing materials as much as you’d like, and then SmartZip will automate the process of sending them out. 

The Reach150 feature offers an automated process for gaining positive reviews and referrals from past clients. These reviews can then be added to a website and social media profiles. Reach150 reviews are also connected with Smart Targeting to be displayed as ads. It’s a great way to stay top of mind with your clients and show off your recent successes.

If you don’t have the time to qualify leads, you can use the add-on Outreach. Outreach works like a VA service. ISAs cold call new leads for you and qualify them. With Outreach and Smart Targeting nurture campaigns, you can be sure that the leads you’re getting are warm. 

SmartZip is more than just a place to buy leads. You get a boatload of valuable data and lots of automated marketing tools. If you’re a farming agent, Smart Targeting and Reach150 are great additions to your toolkit. 

show more
SmartZip Pros
  • Powerful tools for agents looking to get a foothold in a market
  • Customizable, targeted marketing
  • Pre-qualified leads with Outreach
SmartZip Cons
  • Relatively pricey
  • Non-exclusive leads

Boostable.media

A-
Top Features: Low effort & drives referrals without being pushy
Starting at $67/mo

Why we chose it: Boostable.media is our recommended lead gen platform for new agents.  They take a unique approach to social media and emphasize brand building, and nurturing existing contacts without being pushy.  

You can automate your business pages on Facebook, Instagram, and LinkedIn with a wide variety of real estate content.  Agents can customize their wall with 40 different categories of content to choose from.  The content is well done and makes you look professional right out of the gate in your career. 

Boostable.media really shines with a unique 5 step marketing program.  Each month, agents get a themed marketing campaign that targets existing contacts. The campaigns require very little work from the agent, and yet they represent the agent well without looking like cookie cutter content.  If you want to build your brand and generate referrals, this is the system to use.  We found these campaigns give agents structure with a repeatable process that is fairly easy. It takes a little effort, but this is a genius marketing system that works really well,

Agents also get a personal website that includes an agent profile, a blog, and a proven lead funnel system that comes fully equipped with Facebook ads, custom landing pages, and follow-up emails and texts.  This is a nice toolset to drive online leads.  Everything is connected to their backend dashboard, where agents can track leads in their reporting suite.  

You can also automate listings.  Just connect your MLS feed to your Boostable account, and house listings will automatically post to your social walls.  You can set a budget and automatically advertise your homes, too. 

The platform is well designed, and easy to use.  Many items are fully automated, but the monthly marketing campaigns do require some manual work.  Overall, we found Boostable.media to be a winner for the do-it-yourself agent that’s on a budget or just getting started.

show more
Boostable.media Pros
  • Easy setup & low maintenance
  • Makes you look legit on social and attracts leads to you
  • Very affordable
Boostable.media Cons
  • No CRM functionality
  • Some lifting required to work/manage leads
  • Newer platform with some kinks to work out

Rezi Leads

A+
Top Features: Robust pipeline and recurring deal flow
Starting at $297/month

Why we chose it: The Rezi Leads platform is a fantastic AI based CRM system that provides real estate teams and brokers more power over their lead generation efforts. Apart from generating buyer and seller real estate lead lists, this platform also offers situational coaching and advice for converting the leads into successful deals. In addition to being able to purchase new leads, Rezi Leads also provides all of the tools you need to nurture existing leads. This is a great way to add new people to your funnel, while also moving existing prospective clients further down the pipeline.

Apart from generating high-quality exclusive buyer and seller leads, Rezi Leads also offers situational coaching and advice on which steps to take next. This can help when you’re nurturing your leads, or need help when converting them into actual deals. This is a great option for teams or brokers looking to get a ton of services for a reasonable price. There are cheaper price points out there, but not many of them offer a full marketing suite.

The sign-up process is very easy. You can finish the steps in a matter of minutes, which means you’ll be getting exclusive leads in no time. Signing up with Rezi is much easier than many of the other lead generation companies.

show more
Rezi Leads Pros
  • Full marketing suite
  • Situational coaching and advice available
  • First look at new product features and priority access to new products
Rezi Leads Cons
  • No mobile app
  • No ability to access leads on the go

Audience

Top Features: Handwritten notes with digital-marketing follow up
Starting at $495/month

Why We Chose It: Personalization can help real estate agents cut through marketing noise, which is exactly where Audience can help. Audience uses robots that replicate human penmanship to write (what seems like) personalized letters that are sent through scannable QR codes. Once the code is scanned, you’ll receive an alert. Their letter is just the start, though. In fact, it’s the door-opener that surprises leads and removes friction. 

Audience does more than just personalization, though. They take care of lead generation for you, too. They also provide automated emails and Linkedin profile follow-up with leads for personalized marketing campaigns. With your account, you’ll receive text templates, an app, and a dedicated account manager.

Audience boasts a 90% read rate and a response rate that is 6x higher than other direct mail solutions.

show more
Audience Pros
  • Handwritten notes sent at scale
  • One day turnaround
  • 45-day risk-free trial
Audience Cons
  • Limited to traditional marketing
  • QR code not included in Starter package

Ylopo

ylopo logo
Top Features: Branded website with IDX integration that is mobile optimized
Starting at $295/month

Why we chose it: Ylopo aims to be the world’s most intuitive real estate search engine and leverages the platform to deliver digital marketing services to lenders, realtors, and brokerages. They aim to accomplish this through their deep industry experience, expertise in digital marketing, and enterprise-grade engineering. The platform hopes to provide a full-service solution to lead generation for the real estate industry.

Ylopo attracts qualified clients (buyers and sellers) to take action on your website, such as submitting a lead form, viewing a specific page, or giving your business a call. What’s an effective way of attracting these clients? By having an IDX listing that allows users to search homes in their desired area.

Ylopo’s suite of services includes building clients a branded website with IDX integration that is mobile optimized. Too often, real estate professionals focus on their desktop website without much thought to mobile. Once the website is taken care of, Ylopo takes it to the next level with Mission Control. Mission control is a user-friendly dashboard that allows clients to manage their advertising (Facebook, Google, etc.) through a centralized tool.

Ylopo’s differentiator from market competitors is its ease of use. Through the use of APIs, they’ve been able to engineer a centralized dashboard that helps you create ads for critical platforms such as Facebook / Instagram and Google.

One aspect that we like is the use of dynamic real estate ads. Made simple, dynamic ads pull your existing home list in real-time and package these homes into an advertisement to those that could potentially be interested in a property in your search area.

show more
Ylopo Pros
  • Easy to use
  • Links directly to social media channels
Ylopo Cons
  • Poor SEO Organic Results
  • No native CRM

BoomTown

Top Features: Tie your off-site activity through Zapier and streamline your marketing efforts
Starting at $1000/month

Why we chose it: When you have “ROI” immersed as a part of your website URL as boomtownroi.com does, you’d better be able to deliver on that promise.

BoomTown aims to generate better ROI “inevitable” through new prospecting, managing growing databases, and increasing agent productivity. It also positions itself as being an all-in-one solution providing a CRM, real estate lead generation tool, transaction manager, and communication management tool.

BoomTown offers four product packages: Launch, Core, Grow, and Advance. The higher up you go on the package ladder, the more users and features that you will receive. Their entry-level Launch package provides the staples of putting together a sound real estate lead generation strategy. The Advance package comes fully loaded and ready to rumble.

BoomTown’s real estate lead generation options are quite robust, from having an IDX website with Agent Subdomains to customized smart drip campaigns to automatic lead response within 90 seconds. The BoomTown team provides a streamlined process from lead generation through to nurture and, eventually, conversion.

If you’re a team or a brokerage managing multiple agents, the reporting dashboard provides a centralized hub for you to manage and distribute leads to various associates.

show more
BoomTown Pros
  • Robust Tagging & Segmenting options
  • Mobile app available
  • Distribute leads easily
BoomTown Cons
  • Website design not customizable
  • Not a content marketing solution

Realtor.com (formerly Opcity)

Top Features: Built in data for buyers that are already active in the market
Starting at $1,000/month $200/month

Why we chose it: Realtor.com is the home of the most extensive home listing database, aside from the MLS.

Realtor.com’s popularity creates the perfect real estate lead generation opportunity as these buyers can be highly qualified, have a high intent to purchase, and may not have representation. Through the website listing, they’re able to see who the agent is for each property that they view, and they may reach out to you directly, allowing you to represent both the buyer and seller.

By seeing what buyers are getting pre-approved for, the website is able to connect buyers with lenders. Once buyers are pre-approved, they can then be connected to agents to facilitate the transaction. This means that agents are getting buyers that are one step ahead.

Unlike other tools that get buyers to come to you, realtor.com already has data on buyers that are active in the market, and their secret sauce lies in connecting agents to these high-quality buyers.

Within the platform lie a few opportunities for real estate lead generation – namely, organic and promoted listings. Organically, agents who have properties for sale will automatically have their name attached to any property that is listed on realtor.com, allowing these buyers to get in touch directly.

Along with the opportunity to search for homes, the website also allows users to search for agents. They can filter by: agent, team, or company, then enter the city or zip and even the agent name. If you already have a strong brand awareness campaign running through native media (billboard ads, bus ads, radio etc.) and your audience can recall your name, they can type it in directly into the directory and you will show up. There’s even an opportunity to filter further by certification and designation, making this search feature even more robust.

To capture seller leads, realtor.com has added a home value calculator where a user can input their address and stay apprised of market trends in their neighborhood. These leads are generally high-quality and intent, making them prime picking for agents looking to reach sellers.

show more
Realtor.com (formerly Opcity) Pros
  • Website allows buyers to search for agents directly
  • Captures seller leads with home value calculator
Realtor.com (formerly Opcity) Cons
  • Delay on available listings
  • Leads take extensive nurturing

Ruuster

Top Features: Works best for teams and independent brokerages 5-100+ agents
Starting at $299/month

Why we chose it: Ruuster allows you to invite your clients via integrations into your CRM system. You can bulk upload, choose manual entry, or send them directly to your custom, branded landing page to sign up. Your clients are then invited to a custom version of Ruuster that keeps you and your branding front and center throughout their whole homebuying experience.

This helps with a common problem: Your clients don’t actually use your IDX website on their phones so property updates often go to spam, leaving your clients to go to Zillow instead.

The solution? Your own branded app, a personal Zillow meets Angie’s list if you will. It sits on your clients’ home screens, keeps them engaged with you, and allows you to monetize your vendor relationships and in-house services.

Your own app launched with Ruuster sports your own branding both online and in the app stores. It comes with a full MLS integration with property updates that get sent via push notification (just like Instagram when someone “likes” your post). It also has a customizable educational center that allows you to publish your own articles and videos to establish yourself as the real estate expert in your area.

Another great feature is the centralized chat system that keeps you and your clients organized so you can book tours and discuss properties. Plus, an integrated vendor section that gives your clients access to your trusted lenders, insurance agents, home service pros, and more.

All client and agent activity including property views, articles read, vendors contacted, etc. fully integrates into your CRM system. By combining activity tracking with automations and data from your existing technology,  you can easily follow-up with clients at just the right moment.

show more
Ruuster Pros
  • Integrates with 3rd party CRM Systems
  • Live one-on-one webinars
  • Easy to use for clients and agents
Ruuster Cons
  • Smallest plan is 2 seats
  • 2-Year contract required

Foreclosure.com

Top Features: High quality listings updated twice a day
Starting at $40/month

Why we chose it: Buying foreclosures isn’t for everyone, but if you want to get into real estate and don’t have a ton of cash on hand, it can be a great way to get started. If you buy the right property, you can either fix it up and sell it or rent it out at a profit. Foreclosure.com updates their listings TWICE a day. That is more frequent than most other national databases.

Save a lot of time: Yes, you could sift through the newspapers or could-be-a-serial-killer Craigslist postings. But the biggest upside to Foreclosure.com is the fact that you can find opportunities before they become public knowledge. The email alerts alone will save you a ton of time, too.

Compared to other foreclosure listing sites, Foreclosure.com has surprisingly complete listings. You might not find room-by-room photos for every listing, but generally, the site tries to put as much data out there as it can.

Foreclosure.com does everything it can to validate its data, but it isn’t always accurate. Take their information with a grain of salt. The best thing you can do is contact the lender or a property owner to get details on the sale.

7-Day Preview subscription: Not sure if you’ll get full use out of Foreclosure.com? No worries. We really like that they offer a free 7-day trial so you can give it a test drive. Of course, if you forget to cancel, they’ll start charging you $9.95 a week. Set a reminder on your phone to cancel if you aren’t sure about keeping the subscription. If you do stick around, they don’t require a contract, so you can cancel at any time.

show more
Foreclosure.com Pros
  • Foreclosure Knowledge Center
  • Higher quality listings
Foreclosure.com Cons
  • The data isn’t always accurate
  • Clients may become overwhelmed and need nurturing

Bold Leads

Top Features: Lead flow begins immediately
Starting at $299/month

Why we chose it: Bold Leads is a lead generation company that gives agents an all-in-one lead generation solution. Essentially, you write a check, and they give you a lead. It’s very straightforward. 

Determining if Bold Leads is a lead generation solution you should invest in is a different matter. Socrates said: Know Thyself. If Socrates were a real estate agent, he would say, Know Thy Lead Generator. So, aside from going to your next listing appointment in a toga, here are the issues to consider when looking at Bold Leads:

Where do the leads come from? Bold Leads lead generation primarily happens on Facebook and is sorted by zip code. So, essentially, Bold Leads will “target” prospects that live in an agent’s preferred area.

How do the prospects identify themselves? Bold Leads has a series of lead generation strategies to get prospects to identify themselves. These strategies involve displaying ads in the Facebook feed of targeted users. One of the flagship lead generation ads is the offer of a free home value report, which has proven successful.

What is the conversion strategy? Leads and prospects developed on Facebook have a longer conversion time horizon. What this means is that you will be following up with these leads for a longer time compared to other lead sources. Lots of nurturing is required.

show more
Bold Leads Pros
  • Simple quick set up
  • Lead flow begins immediately
  • Good agent support
Bold Leads Cons
  • Contracts of 6 months or more
  • Can get costly
  • Zip code targeting isn’t precise

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate lead generation companies on the market.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen tool on 5 different factors to come up with the very best real estate lead gen companies. The short version of factors considered are: 

  1. Cost: Not all real estate lead generation tools are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different lead gen services come with different feature sets, some more important for teams than solo agents. Additionally, agents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use. 
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation methods are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen service that you’ll be using on a daily basis. 
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

Closing Thoughts

The home buying landscape has changed drastically over the past ten years and now, more than ever, it’s crucial to have a sound strategy to attract real estate leads for yourself, your team, or your brokerage.

We live in a world of instant gratification and short memory spans. As such, it’s important to ensure that once you’ve selected your real estate lead generation tool, that you put in place a strong follow-up process that helps guide searchers from initial inquiry through to close.

With this list of lead generation tools now at your fingertips, we suggest you give them a look and find the one that makes the most sense of your business. Some focus strictly on leads for real estate agents, while others offer a full-service solution to your marketing, lead generation, nurture, and close process.

We hope you found this article insightful, feel free to send any feedback that you may have regarding this or other articles along our way!

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 12/5/2022

[coupon school="1645" link="https://bound.by"]
<div id="promo-code-1645" class="promo--wrap embed"> <a href="https://bound.by" rel="nofollow" class="promo--link rmn" data-rmn="https://www.agentadvice.com/best-real-estate-lead-generation-companies?coupon_show=1&coupon_id=1645#promo-code-1645"> <div class="promo--main"> <div class="promo--logo"> <figure> <img src="https://www.agentadvice.com/wp-content/uploads/2020/05/Screen-Shot-2020-08-13-at-3.36.43-PM-300x96.png" alt="aceableagent" width="110" height="35"> </figure> </div> <div class="promo--info"> <div class="flag flag--coupon-available"><span class="tag">Cyber Monday Sale!</span></div> <div class="i-title h4">40% OFF Your Order Today</div> <div class="i-sub">ENDS 12/1</div> </div> <div class="promo--code"> <div class="code mask"> <span>THANKS40</span> <div class="sticker">See Promo Code<div class="ear"></div></div> </div> </div> </div> </a> <div class="promo--details ajax-details" data-school="1645"> <div class="d-label">See Details</div> <div class="d-details"></div> </div> </div>
[coupon school="1645" link="https://bound.by"]
<div id="promo-code-1645" class="promo--wrap embed"> <a href="https://bound.by" rel="nofollow" class="promo--link rmn" data-rmn="https://www.agentadvice.com/best-real-estate-lead-generation-companies?coupon_show=1&coupon_id=1645#promo-code-1645"> <div class="promo--main"> <div class="promo--logo"> <figure> <img src="https://www.agentadvice.com/wp-content/uploads/2020/05/Screen-Shot-2020-08-13-at-3.36.43-PM-300x96.png" alt="aceableagent" width="110" height="35"> </figure> </div> <div class="promo--info"> <div class="flag flag--coupon-available"><span class="tag">Cyber Monday Sale!</span></div> <div class="i-title h4">40% OFF Your Order Today</div> <div class="i-sub">ENDS 12/1</div> </div> <div class="promo--code"> <div class="code mask"> <span>THANKS40</span> <div class="sticker">See Promo Code<div class="ear"></div></div> </div> </div> </div> </a> <div class="promo--details ajax-details" data-school="1645"> <div class="d-label">See Details</div> <div class="d-details"></div> </div> </div>