10 Best Real Estate Lead Generation Companies in 2025

Why we chose it: Real Geeks is truly an end-to-end solution that covers every aspect of your business, perfect for agents at any stage of their career. It has the ability to manage your entire web presence, from SEO-friendly, MLS-integrated websites to comprehensive CRM capabilities and targeted campaigns. Real Geeks is also known for not only generating leads, but also nurturing them efficiently through every stage. The software has some of the highest conversion rates in the real estate industry, which is why it shines as the best real estate lead generation company in my eyes.

Real Geeks’ Real Leads platform is an optional add-on that can yield great results. This platform integrates with Google’s pay-per-click tools to automate your advertising and help you target the right customers at the right time. While that tool is just one part of your marketing strategy, the ease and effectiveness of these PPC campaigns make it a worthwhile investment. Full Real Geeks Review.

Why we chose it: Lofty stands out as a value for brokers and teams looking to increase agent production but can still be used by solo agents. It’s a cutting-edge lead generation and productivity platform designed to help attract, nurture, and convert high-quality leads efficiently. Using advanced AI-driven targeting, Lofty identifies motivated buyers and sellers, delivers exclusive leads, and automates follow-ups with smart CRM integration. You get leads from Google Ads, Facebook, AI Lead Engagement, Direct Mailers, and more.

The platform provides customizable landing pages, optimized ad campaigns, and real-time analytics to maximize conversion rates. With Lofty, agents can streamline their marketing efforts, reduce manual tasks, and focus on closing more deals while ensuring a steady flow of high-intent prospects.

Lofty stands out by offering seamless automation and smart insights, enabling teams to engage with leads at the right time with the right message. Team leads can also rollup performance and track & assign leads by agent and lead source with ease.

The platform’s intuitive dashboard simplifies lead tracking and follow-ups, while AI-powered nurturing keeps prospects engaged until they’re ready to buy or sell. Whether you’re an individual agent or a growing team, Lofty provides all the tools needed to scale your business and stay ahead in a competitive market in one intuitive platform. Full Lofty review.

Why we chose it: KeyLeads isn’t just another lead generation tool; it’s a unique way for agents to get access to potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads are 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.

Once you start your subscription service, you gain access to a stream of potential sellers and pre-foreclosure leads.

You can then call, text, direct mail, or email your leads as you best see fit. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.

My favorite part is that the targeted leads show signs of seller intent so that you can maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.

You get your leads directly in the KeyLeads platform, or you can pipe them straight into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms. Full KeyLeads review.

Why we chose it: MoveLeader is a lead service that can quickly become an agent’s best friend. Specializing in providing 6 exclusive, local leads per week, MoveLeader provides high-quality leads directly to an intuitive dashboard. All leads are local to your chosen zip code, vetted, and delivered within 48 hours to ensure that you have the best opportunities to close deals.

MoveLeader is focused on reliability and a commitment to expanding the coverage of the real estate agents who use the service. The company’s founder wanted to find a smarter, more efficient way for agents to connect with motivated sellers. MoveLeader is a tool that delivers results, helping real estate agents grow their business with confidence. Full MoveLeader review.

Why We Chose It: BoldTrail is known for its robust lead generation capabilities which are tailored specifically for brokers and large teams. That’s why it’s the clear winner for best all-in-one leads and systems. There is an advanced suite of tools that help you automate and enhance lead capture both online and offline. BoldTrail also has an AI-driven management system that allows you to send mass communication, making it a powerhouse in lead generation and nurture.

The platform’s seamless integration with leading real estate software for transaction management, coupled with its innovative lead capture techniques like QR code generation, highlights how great it is for teams looking to harness technology for a competitive edge.

With BoldTrail, you can use data to drive better decisions. The BoldTrail platform collects data about customers, clients, properties, and trends in one place. Then, using their reporting tool, you can organize data and reveal hidden trends in customer data and even team performance. Full BoldTrail Review.

Why we chose it: Market Leader’s HouseValues feature is a unique way to increase your seller leads. I love this feature for a few reasons, with the biggest one being that the leads should be very motivated. A huge benefit is that the prospects in your desired zip codes are exclusive to you. Basically you can own an entire zip code if you want. Plus, you get a predictable number of exclusive leads every month, which can help alleviate the worry about adding this to your budget. 

Market Leader also offers Network Boost as an add-on, and it’s a very powerful tool in getting the most out of your social media prospects. They can bring you an average of 25+ leads for just $399, every month. The thing I really liked is, the contacts are exclusive and targeted to your local market. Once Network Boost brings in the leads, they also offer automated nurturing with things like an 18-step drip campaign and listing alerts that meet your leads interests to keep them engaged.

MarketLeader offers a wide variety of high-quality ways to nurture your leads, and they are sure to help you stand out as a professional agent. One unique option they offer is the ability to order print materials directly through the MarketLeader platform so you don’t have to worry about trying to find another third party printing vendor. And you can schedule those print materials to send to leads on a regular cadence, e.g. for birthdays or anniversaries. Another unique option they offer is their HomeIntel nurture report. This nurture option sends a report to any leads you want. It’s packed with interesting insights about the home and market of that lead and offers opportunities to engage with the report – which then sends back intel to the agent. Full Market Leader Review.

Why we chose it: Top Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your production and really helps reduce your workload in the process, making them the best option for social media leads. They use your potential clients’ social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added.

I love that Top Producer Social Connect combines social media advertising with automated multi-channel nurture tools to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with. Prospects immediately receive relevant content such as MLS reports and visuals via text, emails and calls that educate and guide them in their home buying journey. Leads are nurtured until they are ready to connect directly with agents. Full Top Producer Review.

Why we chose it: My absolute favorite lead generation solution for realtors by far is Ylopo – you get  an interactive property search website, top of the line lead generation, and smart lead nurture systems (like dynamic re-marketing and AI-driven chatbots). They go beyond bringing you in new leads – they also re-engage dead leads already in your database.

Ylopo gives you a branded website with IDX integration and mobile optimization. Their IDX websites help make getting qualified clients (buyers and sellers) to engage easier. Once they’ve built  your lead generating website, you’ll use a dashboard that allows you to easily manage your advertising, Facebook, Google, etc., making your life easier and cutting down your work time.

Another area Ylopo stands out is with their social and PPC tools. Their social lead generation is powered by your IDX feeds, offering you dynamic ads (targeted!), and their PPC platform helps target high intent leads as well as quality targeting and control. Their Facebook leads perform especially well.The ads potential clients can see updated and accurate listings right from Facebook. Added bonus – you can use video ads to post your listing videos directly to your social media feed. You will then convert those visitors to new clients with your Ylopo real estate lead generation website.