The 10 Best Real Estate Lead Generation Companies (2022 Updated!)

jasen-edwards headshotJasen Edwards,May 25, 2022
It’s no secret that most successful Realtors use lead generation companies to find buyers and sellers. We evaluated dozens of real estate lead generation services companies before deciding on the best of the best. These companies produce top-quality leads from social media, multiple listing service (MLS), brokerage websites, and listing sites – ultimately driving home sales.


Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves (…and of course the quantity, quality, and type of leads produced). Here are the ten best real estate lead generation companies proven to help you take your business to the next level.

Top Picks

Top Platforms (editor's pick)Best ForTop FeaturePrices Starting At
market leader logoA guaranteed number of leads each monthNever sell the same lead twice
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Real-GeeksAgents looking for an all-in-one real estate sales marketing solutionBuilt-in SMS texting interface
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forclosureFinding cheap foreclosure listingsScore these listings for 30-50% less than market value
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logo.4.26An even mix of exclusive buyer and seller leadsSituational coaching and advice
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redx logoReal estate agents that are great at phone prospectingAccurate contact information
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Runner Ups

PlatformBest ForTop FeaturePrices Starting At
ylopo-logoReal estate agents with a strong personal brandEasy to build social media ads
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boomtownIntegrating all of your platforms and devicesDetailed reporting dashboard
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ojo logoFacilitating warm introductions via live transfers and textsPatented AI-powered technology
25%-35% of the agent’s commission
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boldExclusive leads you won't have to share with other agentsCustomizable drip campaigns
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realtor logoHigh volume of mostly buyer leadsLeads have access to market information
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In this guide, we’ll review each of our favorite real estate lead generation tools in detail: Market Leader, Real Geeks,, Rezi Leads, REDX, Ylopo, BoomTown, OJO Labs, BoldLeads, and We’ll provide an overview of each product’s service offerings, performance, price, best features, and areas in which improvements can be made. The goal here is to ensure that you’re well-positioned to grow your business, whether you’re an independent realtor, a large team, or a brokerage.

    1. Market Leader
    2. Real Geeks
    4. Rezi Leads
    5. REDX
    6. Ylopo
    7. BoomTown
    8. OJO Labs
    9. BoldLeads

Quick Compare


Market LeaderMarket-Leader-Logo

Market Leader uses specially placed ads on Google, Bing and other search engines to push traffic into either a home valuation page for possible buyers or a search-enabled landing page for likely buyers. On these pages, the visitors must input their information, which gets passed directly to you. Market Leader never sells the same lead twice, and they offer a more significant number of tips for their price than other sites. Therefore, you will be getting a guaranteed amount of leads per month.

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  • Automation in marketing
  • Buyer and seller leads
  • A mobile application
  • A customizable website
Market Leader ProsMarket Leader Cons
Good for long term business projectionsLittle customization ability 
Refund for fake leadsLeads are not always premium
Guaranteed contact leads every monthFewer features than competitors 


Has one of the most affordable price ranges costing $139 per month $25+ per lead (varies by market).

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Who should use Market Leader? 

You can skip Market Leader if you want a more robust system with a customizable backend and you have a bigger budget, but if you have done the numbers and know how many leads you need in a month, then this system is for you.

Isaiah Henry
CEO of Seabreeze
Orange County, California

Market Leader is known for being one of the top lead generation companies for a reason. You can set it up easily, it offers countless useful features, and it benefits both buyers and sellers. It also offers a number of guaranteed leads each month which are exclusive. You won’t be competing with someone else for the same lead which is invaluable. In addition to offering leads, Market Leader also offers marketing automation and a robust CRM system. Overall, I’d say the cost is worth it for the features you receive.



Real Geeks | All-In-One Real Estate Platformreal geeks logo

Real Geeks is our #1 Editor’s Pick because it truly is an all-in-one real estate sales marketing solution. The web-based CRM builds powerful, simple and easy-to-use software to help real estate professionals generate more business. Real Geeks mission is to combine innovative solutions and modern technology to improve the lives of agents and brokerages. They have helped many of their clients quadruple the number of warm leads they bring in within one month of signing up. Their suite of offerings includes high-converting, IDX-powered websites, a robust CRM tool that integrates with their website to track lead activity, time-saving marketing tools, and lead generation strategies that will fill the top of your funnel.



Real Geeks CRM pricing starts at $299/month. That includes two users, and it’s $25/month for each additional user. That may sound like a lot, but this includes every single one of the perks, including an IDX-enabled website, CRM, and their vast library of guides showing you how to effectively use their tools. Plus, Real Geeks has rolled out the closest thing the market has to a true end-to-end solution for real estate professionals when it comes to managing your entire business

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The other perk of Real Geeks is that you can start small and add more upgrades as your business grow. They have an al a carte pricing model that allows agents and brokerages to integrate Google & Facebook Ads into their marketing strategy for an additional $300/month.

Video messaging


If you’re a busy agent looking to save time and money, then Real Geeks is the right fit for you. The CRM helps improve productivity through tracking and automation. There’s a live feed that helps agents monitor exactly what consumers are doing on their website in real time, and as leads enter the system, agents are automatically notified with an email & SMS alert to immediately begin following up. This means that fewer leads are lost.

Real Geeks also has a substantial tracking system that suggests and triggers agents to follow up with highly active leads, so that they don’t slip through the cracks. You can set up the system to remind you when it’s time to reach out and suggests the right text or email that will get them engaging.

Anna template desktop


For an additional cost you can integrate Real Geeks directly with Facebook. This is a quick and easy way solution to creating Facebook ads that drive traffic to high-converting landing pages. Typical ads take agents about 25-30 minutes to create; but with the Real Geeks Facebook Marketing Tool, agents can create ads in just 3-5 minutes and reach a larger audience.

Best FeatureCRM APP 3

The Real Geeks CRM is awesome if you plan on using it as your lead nurturing control center.

You get standard CRM functionality here like custom email drip sequences, comprehensive lead profiles, and mass communication options. It also has a built-in SMS texting interface that allows you to communicate via text right from your desktop and schedule messages to go out whenever you want or as a part of drip sequences. The open and read rates for text messages can be as high as 98%, making this a powerful strategy, especially for the first contact with new leads from your website.

Speaking of websites, it bears repeating how powerful the linkage is between your Real Geeks website and the CRM. Not only do you have your leads’ website activity right in their CRM profile, but you can also use this information to schedule automated communication flows based on how often website visitors are viewing particular properties, saving searches, or favoriting homes for sale.

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Real Geeks has a ton of features that we love, but it’s not perfect. There are a few areas that where they could improve, including:

  • Website Customization: While there are a lot of customization options available, at the end of the day Real Geeks does use a templated system which holds some agents back from creating a completely unique experience for visitors. This isn’t a huge problem, but for real estate agents who have a very strong brand image and are looking for a specific aesthetic, layout, and design, you may run into some problems making it exactly what you want it to be.
  • Limited Agent Options on the Mobile App: Once you’re logged in, leads are synced with your desktop website activity, which then imports a lead’s saved searches and favorited homes into the mobile app. While this is a big plus, the agent-facing mobile app—the one used to manage your CRM—can be frustrating. The biggest downfall is the inability to respond to SMS messages in the app. Yes, you can always just switch over to the texting functionality of your phone to do this, but not being able to respond directly in-app with a customer profile up in front of you is challenging and sometimes requires a bit of back and forth.
  • Content Marketing Opportunities: Don’t get me wrong – the websites do have a built-in blog section, but the resources and content marketing strategies are very limited. If you plan on leveling up your Google (and community) authority with an active blog to demonstrate your expertise in the real estate business, you’re not going to get many bells and whistles here.

Rashard Alomari
Founder and CEO
Memphis, Tennessee

“I use the services of Real Geeks to generate leads. One thing I love the most about my service is its robust email marketing features. I can choose from an extensive list of pre-built templates and manage my subscriber’s list to make bulk-emailing a breeze. The service provides an easy-to-use and intuitive interface to get everything done with minimum fuss. In my experience, the leads have very accurate contact information. The cost is a little high, but when you consider the depth and reliability of the services provided, it’s totally worth the cost.”


Foreclosure.comforclosure updates their listings TWICE a day. That is more frequent than most other national databases.

Buying foreclosures isn’t for everyone, but if you want to get into real estate and don’t have a ton of cash on hand, it can be a great way to get started. If you buy the right property, you can either fix it up and sell it or rent it out at a profit.



    • Cheap listings: The biggest benefit of using a search engine like is to find cheap foreclosure listings. If you spot a good deal, chances are you’ll score it for 30 – 50% less than market value—a mouth-watering deal if you plan to rent or resell.
    • Save a lot of time: Yes, you could sift through the newspapers or could-be-a-serial-killer Craigslist postings. But the biggest upside to is the fact that you can find opportunities before they become public knowledge. The email alerts alone will save you a ton of time, too.
    • Foreclosure Knowledge Center: Do you have a question about buying a foreclosure? Feel free to do your own research, but has a pretty meaty knowledge base, too. It’s especially nice if you’re a first-time buyer.
    • Higher quality listings: Compared to other foreclosure listing sites, has surprisingly complete listings. You might not find room-by-room photos for every listing, but generally, the site tries to put as much data out there as it can.

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expired Cons

  • You could just do it yourself: “I don’t need a website to tell me this stuff! I could just find the info myself!” Yes, you definitely can. It’ll require a trip to the courthouse and paying for parking, but you could find foreclosure data yourself. If you hate the idea of paying for a $40 service every month, I certainly understand—although some flippers say they can write off the subscription on their taxes as a cost of doing business.
  • The data isn’t always accurate: I used to work in the data industry and I know firsthand how hard it is to keep databases accurate. does everything it can to validate its data, but it isn’t always accurate. Take their information with a grain of salt. The best thing you can do is contact the lender or a property owner to get details on the sale.
  • Foreclosures can be a headache: This isn’t a ding against, but a word of warning for any real estate newbies who are interested in foreclosures. Foreclosed properties are sold as-is and usually need a lot of work, which requires cash, time, and skills. Make sure you educate yourself on the ins and outs of flipping houses so you don’t get in over your head.



7-Day Preview subscription: Not sure if you’ll get full use out of No worries. I really like that they offer a free 7-day trial so you can give it a test drive. Of course, if you forget to cancel, they’ll start charging you $9.95 a week. Set a reminder on your phone to cancel if you aren’t sure about keeping the subscription. If you do stick around, they don’t require a contract, so you can cancel at any time. is about $40 a month. Honestly, that’s not a bad price to pay if you’re trying to make real estate investing your main gig. If you’re trying to get ahead of the competition and access listings before everyone knows about them, a subscription to isn’t a bad idea.

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Rezi Leadslogo.4.26

The Rezi Leads platform is a fantastic AI based CRM system that provides real estate teams and brokers more power over their lead generation efforts. Apart from generating buyer and seller leads, this platform also offers situational coaching and advice for converting the leads into successful deals. In addition to being able to purchase new leads, Rezi Leads also provides all of the tools you need to nurture existing leads. This is a great way to add new people to your funnel, while also moving existing prospective clients further down the pipeline.

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  • High-quality, exclusive buyer and seller leads
  • Robust pipeline and recurring deal flow
  • Monetize leads using AI-based CRM system
  • Add and nurture older leads
  • Situational coaching and advice
  • First look at new product features and priority access to new products


Rezi Leads has two different packages to choose from. The Pro Leads package will cost you $597/month, and the Lite Leads package is $297/month. Both packages will bring in exclusive buyer and seller leads that are not shared with other agents. They are exclusive leads sent directly to you.

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Who should use Rezi Leads? 

Apart from generating exclusive buyer and seller leads, Rezi Leads also offers situational coaching and advice on which steps to take next. This can help when you’re nurturing your leads, or need help when converting them into actual deals. This is a great option for teams or brokers looking to get a ton of services for a reasonable price. There are cheaper price points out there, but not many of them offer a full marketing suite.

Rezi (1)


The sign-up process is very easy. You can finish the steps in a matter of minutes, which means you’ll be getting exclusive leads in no time. Signing up with Rezi is much easier than many of the other lead generation companies.


One of the downsides of Rezi is that there is no mobile app. Many agents would rather login to access their leads on the go, so this can be an annoyance for some users. However, you can view the website on your device.



REDX | Real Estate Prospecting Platform

The REDX team approaches real estate lead generation from a different angle, by not only focusing on leads but the prospecting as well. Where other companies may delve into both buyer and seller leads, REDX’s primary focus is on connecting real estate professionals with high-quality lead data through their proprietary software, Vortex®. It utilizes technology to get the most accurate phone numbers and contact details for expired real estate listings, allowing you to reinvigorate those leads into potential business.

redx screenshot


REDX’s bread and butter feature is their ability to prospect for expired lead prospects. Through Vortex®, REDX combs the internet, listing services such as MLS and other resources to identify individuals who had listed their home but were unable to close a sale. They get their phone numbers and pass them off to you so you can begin calling the expired listings within your region.


If these clients have not relisted their property, then it gives you an in to engage them and get that property relisted. There are a variety of reasons as to why a home may not have sold the first time: it wasn’t priced according to market conditions, the staging was inadequate, or there wasn’t enough marketing to maximize the property’s reach.

Aside from prospecting expired leads, REDX also offers the option to prospect FSBO (For Sale by Owner), and FRBO (For Rent by Owner) leads so you can continuously keep your calendar booked with appointments.

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REDX Real Estate Lead Generation

Unlike some of the other tools on this list, REDX specializes strictly in lead generation. Their software does one job and one job only, generate real estate leads from a variety of avenues through their Vortex® platform.

The leads are generated through the following methods:

Expired Leads

As mentioned earlier, REDX generates real estate leads through combing various directories for expired listings. It then amalgamates all phone numbers for leads and hands them off to you for follow up.

Geo Leads

The average homeowner moves every six years. You can drop a pin on any neighborhood within your prospecting region, and REDX will identify homes that have a higher potential to go on sale. They look at purchase date and filter out any homes that were recently purchased, saving you time and effort to dedicate towards properties more likely to convert into leads.


For Sale by Owner (FSBO) leads are listed by owners on various listing websites, those that are real estate-specific as well as those that are not. By providing you a list of these leads, you can then follow up with owners who may be fed up with the stressful process of trying to sell their own home in an attempt to turn these individuals into clients.


For Rental by Owner (FRBO) leads specialize in scoping out and identifying landlords who have vacant rentals. These homeowners could potentially be one extra vacant month away from reaching out to an agent, giving you the perfect opportunity to capture high-quality leads.


Vortex® does the dirty work of combing county court and tax records to find distressed properties. However, just knowing that a property is distressed is not enough, through the REDX suite of services, you’ll receive a contact list of all owners that have properties entering possible foreclosure.


REDX’s complementary prospecting tool, Vortex® is available with any product purchase. Any leads you buy from REDX will be housed in the Vortex® platform for you to manage lead interaction to supplement your marketing strategy.


REDX’s vast array of real estate lead generation tools come at varying prices. Expired Leads are available from $59.99/Month, Geoleads start at $49.99/month, FSBO leads start at $39.99/month, FRBO leads begin at $79.99/month, pre-foreclosure begin at $39.99/month, and Vortex® is complimentary with any purchase.

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michael cocke headshotMichel Cocke
CEO at 253 Houses
Tacoma, Washington
“It even aids real estate brokers in maintaining a proactive and communicative attitude. Real Estate CRMs provide a single platform for teams in a business to stay connected and debate current operations. Furthermore, Realtors can communicate through various engagement channels, such as social media platforms, and engage in real-time dialogue, reducing communication delays and saving time. CRMs make it simple to prioritize leads based on their level of engagement with your company. The capabilities on REDX’s platform assist agents in engaging with potential clients, culminating in exclusive listing and closed real estate agreements. Its power dialer cuts down on prospecting time by phone on your own, and phone scripts assist customize calls to individual prospects.”




Ylopo aims to be the world’s most intuitive real estate search engine and leverage the platform to deliver digital marketing services to lenders, realtors, and brokerages.


They aim to accomplish this through their deep industry experience, expertise in digital marketing, and enterprise-grade engineering. The platform hopes to provide a full-service solution to lead generation for the real estate industry.


At first glance, Ylopo’s platform comes across as intuitive and well-designed, and it provides a wide array of accessible features.

The goal of any real estate lead generation activity is to attract qualified clients (buyers and sellers) to take action on your website, such a submitting a lead form, viewing a specific page, or giving your business a call. What’s an effective way of attracting these clients? By having an IDX listing that allows users to search homes in their desired area.


Ylopo’s suite of services includes building clients a branded website with IDX integration that is mobile optimized. Too often, real estate professionals focus on their desktop website without much thought to mobile.

According to StatCounter, it’s time for them to think inverse. Mobile & Tablet internet use has outpaced desktop use since October 2016.

Once the website is taken care of, Ylopo takes it to the next level with Mission Control.  Mission control is a user-friendly dashboard that allows clients to manage their advertising (Facebook, Google, etc.) through a centralized tool.

Ylopo Real Estate Lead Generation

You have your branded website, great! Your website has IDX integration, even better! Now it can function as the cornerstone of lead generation for your real estate business.


Ylopo’s differentiator from market competitors is its ease of use. Through the use of APIs, they’ve been able to engineer a centralized dashboard that helps you create ads for critical platforms such as Facebook / Instagram and Google.

One aspect that we like is the use of dynamic real estate ads. Made simple, dynamic ads pull your existing home list in real-time and package these homes into an advertisement to those that could potentially be interested in a property in your search area.


Ylopo offers two price structures: for those that want only to use their technology and for those that want to use their technology and have them manage their real estate marketing generation marketing.

Although they don’t directly list their pricing on the website, our research shows that packages start from $295/month.


BoomTown | Real Estate Marketing Software & Technology

When you have “ROI” immersed as a part of your website URL as does, you’d better be able to deliver on that promise.


BoomTown aims to generate better ROI “inevitable” through new prospecting, managing growing databases, and increasing agent productivity. It also positions itself as being an all-in-one solution providing a CRM, real estate lead generation tool, transaction manager, and communication management tool.


BoomTown offers four product packages: Launch, Core, Grow, and Advance.


The higher up you go on the package ladder, the more users and features that you will receive. Their entry-level Launch package provides the staples of putting together a sound real estate lead generation strategy. The Advance package comes fully loaded and ready to rumble.

Some of the cooler features are:

Tagging & Segmenting:

A quick, easy, and effective way to maximize your advertising efforts. Split your prospect campaign activity to retain high-value leads and find ways to close low-conversion leads.

Zapier Integration:

Tie your off-site activity through Zapier and streamline your marketing efforts to reduce manual effort and maximize lead generation and ROI.

Mobile App:

When more than half the world is accessing the internet on their mobile & tablet devices, it’s essential to have a tool that can be on the go as much as you are as well.

BoomTown Real Estate Lead Generation

BoomTown’s real estate lead generation options are quite robust, from having an IDX website with Agent Subdomains to customized smart drip campaigns to automatic lead response within 90 seconds. The BoomTown team provides a streamlined process from lead generation through to nurture and, eventually, conversion.

If you’re a team or a brokerage managing multiple agents, the reporting dashboard provides a centralized hub for you to manage and distribute leads to various associates.


Due in part to providing a robust end-to-end real estate lead generation platform, BoomTown’s comes in at $1,000/month for their entry-level launch package, which is suitable for up to three agents.

If you are part of a bigger team, you can opt for their Grow package for $1,750 per month, which can be used by up to 10 agents.

OJO | The help you need to discover, shop or see new homes


OJO Select Network is a tool with more than just a cool name. A product of OJO Labs, the company’s goal is to help individuals and families make better decisions through the help of human and machine intelligence.

The company makes it marks by not pitching itself as just “another home search tool” but a technological tool at the fingertips of your prospective clients. In their business introduction video, they highlight a very cool feature (one that we’ll get into in the next paragraph) where a woman asks the tool to look for “homes with a white kitchen” and one is served up directly to her. Cool!


OJO Select Network’s pièce de resistance is its patented conversational machine. Instead of going into a typical real estate search website, OJO allows home buyers (and sellers) to have a conversation with the technology tool which it then uses to crawl the database and serve up homes for sale / lease.

The whole point of this tool is to collect user data, capture intent, warm a cold real estate lead into a warm one and then match them with a Realtor®. As we mentioned above it utilizes a very conversational warming process and the tool itself is in a constant state of evolution. Based on the inputs that it receives from users, it continues to adapt and grow to become even more accurate in the options that it serves up. So, essentially, the lead is very warmed up and the system analyzes the user’s preferences before the client is warm transferred to the real estate agent.

How exactly does OJO generate leads for Realtors®? Here’s an excerpt from their website:


OJO Select Network Real Estate Lead Generation

We’ve spoken ad nauseum in regards to OJO’s technology offerings. But how exactly do they generate real estate leads and nurture cold audiences to warm ones? Well, they’ve essentially broken it down into a 5-step system.

STEP ONE | Connecting with Potential Buyers and Sellers

The goal is to build a highly personalized experience through OJO. They do this by connecting with home buyers and sellers through a variety of ways such as: websites, search platforms, digital advertising platforms etc. Once a user requests more information, their warming funnel begins.

STEP TWO | Providing a Warm Welcome

Other real estate search engines typically ask users about how many bedrooms they need, the locale and other details surrounding the structure of the house itself. OJO errs on the side of personalization by providing a warm welcome as soon as a buyer or seller contacts the tool for more information. It then asks them about specialized information regarding their hobbies, commute, home style and other unique aspects.

STEP THREE | Continuous Learning Preferences

AI has developed into an incredible tool capable of near-natural conversation. Gone are the days where agents would receive “warm” buyer or seller leads that would fizzle out of existence in the blink of an eye. As OJO serves up home recommendations and users engage with these options, OJO continues to disseminate this information to learn about advanced preferences. All of this data is captured and passed over to the agent when it’s time to make an introduction.

STEP FOUR | First Contact

Capturing intent is great, but once a user reaches a point in their journey where they need the help of an agent, a member of OJO’s Customer Experience team will connect the user with top REALTOR® based on market area and need. As an agent, you will receive a text from OJO when a lead has been warmed and the first agent that responds, gets the lead.

STEP FIVE | Help from the OJO Concierge

Once the formal introduction has been made, an OJO concierge is assigned. The concierge remains involved to ensure that both the buyer / seller and the agent have a positive experience. Think of it as a Realtor®’s digital personal assistant, to help make the transaction go as smooth as possible.


  • No upfront costs or fees. Agents only pay a referral fee of up to 35% upon closing.
  • Real-time connections. OJO facilitates warm introductions via live transfers and texts to buyers and sellers when they’re ready to speak with an OJO Select Network agent.
  • Support from introduction to close. The OJO Concierge team works with the consumer and the agent to ensure a positive and effective experience.


BoldLeads | Real Estate Seller Leads

BoldLeads claims that last year alone, they “helped thousands of agents generate over 800×000 buyer and sellers leads.”


Since its inception in 2014, BoldLeads has found a way to automate lead generation, build a lead nurture process, and simplify the follow-up stages through to closing the transaction. They help users through every step of the customer journey as well, even assisting with ad creation and integrating lead capture in with the BoldLeads CRM as well.



BoldLeads offers a full suite of real estate lead generation software and services. As we mentioned earlier, they’re able to assist with ad creation, have the automation take care of lead nurturing through funnels and follow-up, and provides a robust set of additional features to supplement your marketing campaigns as well. Some of our favorites include:


In today’s day and age, communication is vital. As such, there’s probably a high likelihood that you’ll have multiple touchpoints with a prospect on a variety of platforms. Inbox allows you to consolidate all of those conversations into one screen.

Text Concierge:

You may not be a Madison Avenue Advertising Executive, but that doesn’t mean that you can’t have an Executive (AI) Assistant. With Text Concierge you’re able to respond to leads right away through text, with the help of technology.

Lead Referral:

Ever run into the problem of having too many leads? Do you find yourself pausing your campaigns because you just can’t keep up? With only one click, you could potentially receive a 20% referral fee for leads you don’t plan to work.

Email and Text Templates:

What’s the point of having a beautiful website with all the bells and whistles a prospect could ever need when your follow up emails look like something you quickly scraped together? Email templates allow you to maintain brand consistency.

BoldLeads Real Estate Lead Generation

A CRM designed for real estate, BoldLeads offers an easy to use, customizable, and affordable software for agents, brokers, and mortgage brokers.

The software offers a robust suite of services, allowing you to use pre-set drip campaigns and all the functionality required to help nurture a cold lead into a closed client. Sometimes, marketers stop once they’ve reached the conversion stage, but with the right drip-campaign set up, you can turn your clients into advocates for your brand and help grow your business even further.


Think of BoldLeads as a lead generation machine that happens to offer complementary services to aid in your marketing efforts. As such, their pricing to manage your PPC (pay-per-click) Facebook and Google campaigns start at $299 per month.

Although BoldLeads allows you to “claim” a geographical area for advertising, they do like to bring you on for a minimum six-month contract. A six-month contract may be OK if your area is rich in high-intent lead activity, however, it may prove to detrimental should you be in a low-population / low-intent zone. is the people’s real estate website. It is the home of the most extensive home listing database, aside from the MLS.


One way to improve the chances of selling your home is to get as many eyes on it as possible. does just that by making property listings accessible (with a slight delay) to everyone with access to the internet. The website is an absolute powerhouse, with its parent organization Move Inc. (owned by media giant News Corp.).


If you’re a homebuyer that’s currently not represented by an agent (or even if you are), chances are you’ve used in your home search.’s popularity creates the perfect real estate lead generation opportunity as these buyers can be highly qualified, have a high intent to purchase, and may not have representation. Through the website listing, they’re able to see who the agent is for each property that they view, and they may reach out to the agent, allowing that agent to represent both buyer and seller.

Another great feature of the website is that it allows users to filter their search whether they’re looking to buy, rent, get pre-approved, view recently sold homes, or take a look at average property values for their favorite neighborhoods.

By seeing what buyers are getting pre-approved for, the website is able to connect buyers with lenders. Once buyers are pre-approved, they can then be connected to agents to facilitate the transaction. Before any of these steps even begin, buyers have’s wealth of data at their fingertips (including crime rates, average median income, average home sale price, and much more). With the prevalent use of the internet, buyers are more informed now than they ever have been before.

Smartphones have revolutionized the home buying experience and allowing those in the market to make data-driven decisions.


That said, having an agent on your team ensures that your transaction is handled by a professional, helping mitigate the risk of something going wrong. Real Estate Lead Generation

As the “home of home search,” is a powerhouse in the real estate lead generation market when done right. Unlike other tools that get buyers to come to you, already has data on buyers that are active in the market, and their secret sauce lies in connecting agents to these high-quality buyers.

Within the platform lie a few opportunities for real estate lead generation – namely, organic and promoted listings. Organically, agents who have properties for sale will automatically have their name attached to any property that is listed on, allowing these buyers to get in touch directly.


Along with the opportunity to search for homes, the website also allows users to search for agents! They can filter by: agent, team, or company, then enter the city or zip and even the agent name! If you already have a strong brand awareness campaign running through native media (billboard ads, bus ads, radio etc.) and your audience can recall your name, they can type it in directly into the directory and you will show up. There’s even an opportunity to filter further by certification and designation, making this search feature even more robust.

To capture seller leads, has added a home value calculator where a user can input their address and stay apprised of market trends in their neighborhood. These leads are generally high-quality and intent, making them prime picking for agents looking to reach sellers!

Pricing takes a unique approach to pricing for their real estate leads. The cost is dependent on the price of homes in that specific zip code. Your best bet would be to buy out all leads available within that zip code, or you run the possibility of contacting leads that have already been approached by other agents.

Unfortunately, is quite tight-lipped in regards to their pricing structure. Based on our research, pricing varies between $200/month to $1000/month and may require a 6-12 month commitment.

Marc Elias
Real Estate Consultant at Collins Lassiter Group
New Albany, Ohio

“Our team pays upwards of $15,000/mo for lead generation from Zillow and These real estate websites have been a great source for new business and one of our value-adds for newly hired agents who are just beginning to develop their pipeline of clients. These leads funnel through a CRM called Big Purple Dot. It’s fairly easy to use, has some basic reporting features and drip campaigns. A majority of the incoming leads we purchase do have accurate information and we’ve found there to be a healthy ROI as long as leads are being nurtured consistently.”

Closing Thoughts

The home buying landscape has changed drastically over the past ten years and now, more than ever, it’s crucial to have a sound strategy to attract real estate leads for yourself, your team, or your brokerage.

We live in a world of instant gratification and short memory spans. As such, it’s important to ensure that once you’ve selected your real estate lead generation tool, that you put in place a strong follow-up process that helps guide searchers from initial inquiry through to close.

With this list of lead generation tools now at your fingertips, we suggest you give them a look and find the one that makes the most sense of your business. Some focus strictly on lead generation, while others offer a full-service solution to your marketing, lead generation, nurture, and close process.

We hope you found this article insightful, feel free to send any feedback that you may have regarding this or other articles along our way!

Simon Courtney
Licensed Real Estate Agent
New York City, New York

“I am a real state agent and have been working for a CRM company for years. I can let you know what I like and dislike about my CRM company. There is no one-size-fits-all answer to the question of whether or not you should use a CRM or lead generation company. However, there are a few factors to consider when making this decision.

First, you should evaluate how easy the CRM or lead gen company is to use. If it’s difficult to navigate or the process is cumbersome, you’re less likely to use it regularly. This can lead to missed opportunities and decreased productivity. Second, you should consider the quality of the leads. Are they accurate and up-to-date? If not, you’ll waste time trying to follow up with contacts that don’t exist or that are no longer interested in your product or service. Finally, you should consider the cost of the CRM or lead gen company. Is it worth the investment? If it saves you time and results in more sales, the answer is likely yes. However, if it doesn’t provide a good return on investment, it’s not worth your money.

Overall, there are pros and cons to using a CRM or lead gen company. It’s important to consider your specific needs and how the service can help you meet those needs.”

jasen-edwards headshot

About the Author

Jasen Edwards is a sought-after sales expert, performance coach, and motivational speaker. With over 25 years of real estate experience, Jasen has mastered everything from production to coaching. In his production heyday, he was the youngest person ever listed on the Austin Business Journal’s Top 50 agents list, and was featured on the cover of REALTOR Magazine for the “30 Under 30” issue.

Last Updated: 6/29/2022