18 Real Estate Ad Ideas To Boost your Business (2022 Updated!)

Chris Heller HeadshotChris Heller, Licensed AgentNovember 21, 2022

Real estate agents and brokerages need effective ads to help them stand out. The real estate ad should show their personality and what they have to offer. It can be strategically placed online on websites, search pages, and social media. It can also be displayed outside the internet on billboards, shopping carts, and park benches.

If you want your real estate ad to get noticed, you must create one that stands out. This is not easy to do. Fortunately, there are many real estate ads that have been used throughout history that may inspire you. Here are a few examples.

1. Informative Home Buying and Selling Tips

One way to reel in buyers and sellers is to provide them with valuable tips on the real estate process. This helps establish you as a thought leader in your field.

It also gives the reader useful information inspiring a spirit of reciprocation. So, when you are looking to buy, they may just choose you as their agent.

unnamed

The example above was one used on Instagram. It stands out for its stunning graphics. It offers tips in a concise manner, so you don’t have to read through paragraphs of text.

 

2. Buyer Quiz Ads

People love to answer questions about themselves. That’s why a buyer quiz format works so well. You can create a quiz to find out if a person is ready to buy or ready to sell. It offers elements of interaction, and it will get people’s wheels turning pushing them closer to making a move.

buyer quiz

The ad above is not much to look at, but it follows an informative article on Rocket Homes’ site about what’s involved in the home buying process. The quiz serves as the icing on the cake further drawing you in.

 

3. Billboard Ads

In today’s digital world, it’s easy to forget that advertising happens outside the computer screen. But it does. There are several forms of outdoor advertising agents can use with billboards being one of the most effective.

When creating a billboard ad, it’s important to make it eye-catching. It should also be placed in a high traffic area such as near a freeway or a popular boulevard.

billboard ad

Here’s an example of a billboard that stands out. We love how it mimics the look of a real estate sign outside a home. The fact that it says ‘SOLD’ in large letters is an even bigger selling point.

 

4. A Customer Success Story

People love stories. A story is effective in engaging clients. It draws them in and catches their interest.

As a realtor, you can use the story format by sharing your customer success stories. Talk about how your clients found the perfect home and why it was so perfect. The story doesn’t have to be long, just enough to let the viewer know what you’ve done to improve quality of life for your customer.

Close out the ad with a strong CTA convincing them as to why now is a great time to buy or sell.

compass ad

This ad is a terrific example of a customer success story. It shows the house and the happy couple. It provides a brief description of why the sale was successful and closes with a gentle CTA.

 

5. Event Announcements

Events are a great way for realtors to connect their community and offer value. Events can come in the form of fundraisers, webinars, workshops, and more. They demonstrate your expertise and generosity.

Advertising your events provides multiple advantages. It gives you an opportunity to market yourself in a different context. People that attend your event may be more likely to hire you in an agent capacity.

event ad

Here’s an example of a real estate webinar event posted on Eventbrite. It’s effective because it features an eye-catching image that tells you what the event is about. The text that follows provides a breakdown concerning the specifics.

 

6. Just Listed

As soon as you get a property on the market, you want to let everyone know about it. A just listed post is a necessity.

Your just listed post should include the information concerning the open house before anything else. Then it should provide key details about the property.

However, you want to keep things short and sweet. Let them get in touch with you if they want more information.

just listed ad

The ad above was used on Facebook. It shows attractive pictures and a brief description of the home. The open house information is included on top so those that are interested will know the follow-up steps they should be taking.

 

7. Welcome Emails

After a person subscribes to your site, the first thing you will want to do is send them a welcome email. The email should warmly thank them for their subscription. It may also include other engaging features such as a survey or free resources. It should end with a CTA.

The body of the email must be attractive. It should include an interesting graphic that summarizes what you have to offer.

welcome emails

The image above makes terrific welcome email content. It is well laid out, professional looking and color coordinated. It shows the agent’s preferred listings making it engaging for anyone interested in buying a home.

 

8. Highlight Your Area

Rather than advertising the homes you have on the market, you may choose to advertise the neighborhood you represent. This is more of a gentle approach and it inspires a sense of pride in your community. You can talk about local attractions and all the benefits the region has to offer.

video ad

In this video ad, the agent discusses various Chicago neighborhoods that are desirable. He shows stills of each area while narrating. He intersperses the images with interview footage of himself which is great for adding a personal touch.

 

9. Get to Know Me

Real estate agents do more than sell their properties. They also sell themselves. They must advertise themselves as personable business people who care about their communities.

Therefore, it’s advisable to have at least one ad circulating that tells your story. It should feature a picture and a brief blurb about your experience and specialties. It should express your brand identity in all its elements.

get to know me ad

There are many realtors with ‘get to know me’ ads included in their campaigns, but Corcoran created one that truly stands out. This one focuses on interior design stars Mara Miller and Jesse Carrier as part of their #livewhoyouare campaign. It shows an at-home view of the couple with a magazine type layout. It manages to be fun and sophisticated all at once.

 

10. Testimonials

Got a great testimonial? You can easily turn that into a real estate ad. Use an interesting font to display the text alongside a captivating photo. While this type of ad may not be something you would widely circulate on the internet, it makes a great social media post.

testimonial ad

This realtor created a terrific looking testimonial post. It’s simple, tasteful, and includes all the required elements.

Although you can’t see it, this is actually a video as the word testimonial moves across the screen when the image loads. This makes it even more engaging.

 

11. Home Loan Engagement

The first step in the homebuying process is getting approved for a loan. Of course, you can skip this step, but if you do, sellers will be less likely to take your offer seriously.

home loan ad

This type of ad is great because it includes two integral elements. On one hand, it offers a sense of interactivity. Clients can click on the various types of loans to find out more about them and determine which is best suited to their needs.

It also adds value as it educates clients about the homebuying process.

Agents can use this generic image with text that persuades the customer to contact them and find out more about the process.

 

12. Just Sold

A just sold ad attests to your expertise as a realtor. It also inspires a FOMO. After all, if clients missed out on this one, what other opportunities might they be missing out on?

Just sold ads show your expertise as an agent and hint that you could have similar properties available.

just sold ad

This agent includes a great just sold ad on his Instagram page. Although you can’t see it, this is actually a moving video which shows stills of the home. The text goes on to spell out “$1,150,000. Great work Team Pont!

 

13. Drone Virtual Tours

Virtual home tours are a great way to show off your newly listed properties. They provide all the convenience of a virtual tour, being that they let people see the properties from the comfort of their own home. But they add an element of excitement because people realize that a drone is taking the footage.

Drones can fly through the interior and exterior of the home. They can slow down and speed up to highlight certain features.

The drone footage above captures the inside and outside of the home. It offers a comprehensive view of all the home’s features. It works best if the home is empty like the one pictured here.

 

14. Shopping Cart Ads

Shopping cart ads are a popular form of advertising for realtors. It’s not uncommon for realtors to display their photos, contact information, and services on grocery shopping carts.

It’s an effective tactic because it reaches families, a popular homebuying and selling demographic.

shopping cart ad

The ad can be displayed on the cart basket, so the person sees it while they’re shopping. Or it can be displayed on the front of the cart so other shoppers can see it while you roam around the store.

Shopping cart ads are small and tend not to leave a lot of room for creativity. An attractive picture, contact information, a slogan and some info about your specialties will suffice. The one pictured above fits the bill perfectly.

 

15. Funny Ad

Everyone loves to laugh. And when you are dealing with a stressful real estate process, you can really use a good laugh.

funny ad

When it comes to finding humor in the real estate process, this ad says it all.  The image draws you in while the text explains what’s going on. It also works because it shows how the realtor solves the pain point of having multiple offers rejected.

 

16. Memes

There’s something about memes that make people laugh no matter what they say and depict. They are a trendy way to sell just about anything. And that trend doesn’t seem to be going anywhere any time soon.

When it comes to real estate, there are so many aspects to joke about. You only need to focus on one and find a compelling image to match. Once created, a meme will be an effective way to reach your audience on social media.

meme ad

This meme is a good one because the baby’s face alone will get a laugh. It shows the positive side of real estate (although many memes will joke about how stressful it is). It will get a home buyer’s and seller’s attention as they are scrolling through their newsfeeds.

 

17. Offer a Home Valuation

Many people are curious as to what their home is worth. Once they find out, they may just decide to sell.

You can hook potential sellers by offering them a free home valuation. It’s an effective ad tactic that will get your phone ringing.

home valuation ad

This ad puts the home valuation hook front and center. If you read the smaller text on top, it further pushes the owner to sell by mentioning the hot market. The hashtags are an effective tool for increasing reach on social media.

 

18. Emotional Ad

The real estate process is emotional on many levels. Earlier we talked about how you can find humor in it. But it can also be joyful and meaningful. After all, a home is a place where you live for many years and make memories.

emotional ad

This is a still from a video ad that captures the emotional aspect of finding and living in a home. It shows a military family and their struggles and joys with being separated from and reunited with the father. It shows the home as a special place.

The ad does not have a strong CTA. Rather it ends with a tasteful closing screen showing the agent’s logo.

Real estate is a competitive business. A great ad can really make you stand out.

The ideas in this article should inspire you to create a unique ad clients can relate to. Which direction will you be taking yours in?

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 11/21/2022

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