The 8 Best Real Estate Marketing Companies to Boost Your Business in 2023

Why we chose it: HighNote is super easy to use, and is specifically designed with real estate agents and brokerages in mind. It is a versatile presentation builder that has helped thousands of agents get listings, win offers, market their properties, recruit agents, and stay in touch with their clients.

With the presentation builder template, you can simply drag-and-drop materials into HighNote, get a customizable link to your presentation, and deliver a unique experience to your lead or client. There are also millions of icons, animations, and images to complete your presentation and make you stand out. 

One of the most impressive things about HighNote is the insights it provides. The system will tell you what your target audience is interested in, and when they are interested in seeing or reviewing the presentation (time of year/day, etc.). HighNote also provides cues reminding you when to follow up with prospects, which is a game changer when you are looking to build a brand or grow your business. 

The software was designed from the ground-up by real estate agents who felt there was a gap in the industry’s current marketing materials. HighNote also addresses the needs of the team leader/brokerage, who don’t always have the time or resources to build customized presentations for each and every agent. 

Pre-listing and Listing presentations: Rather than sending an email with multiple attachments, the HighNote presentation is easy to read and follow, and the analytics provide real-time insights on when your presentation is opened and what potential sellers are truly interested in.

Offers: Offers designed with HighNote are known to help agents and their buyers beat stronger offers simply because they make the agents and buyers look more credible. 

Property Marketing: Rather than filling a brochure filled with inserts, the property marketing templates are easy to read and follow, and can be customized on the fly. The real-time insights also enable you to react and adjust as needed in follow-up conversations.

Recruiting: Finding new agents is absolutely vital and using a recruiting template enables you to showcase what makes your brokerage truly special in a top notch, professional format that shows off your brand and builds awareness. 

Post Close: You can use HighNote to deliver closing documents and information on what to do after your clients take possession. In that same template you can also then ask for testimonials instead of having to send a follow-up email afterwards.  

Why We Chose It: Happy Grasshopper is a database nurturing system that focuses on attraction/recruitment, lead conversion and sphere of influence. They are unique in that they provide tons of tools that operate exactly like a CRM, giving them the ability to be used as a standalone CRM, but can also integrate with nearly all CRMs. Happy Grasshopper is great at creating effective content, they even offer numerous templates for text, email and voicemails to help make you more successful. 

Something I love is that you get a success coach dedicated to you. These coaches will help you with your account management, even importing and organizing your existing database, and utilizing Happy Grasshopper to be more successful. 

If you’re part of a Team you’ll appreciate their tagging and customization tools. You can assign leads by source, round robin, geography, pool, etc. And, you’ll love that you get unlimited custom tags that can help organize your leads, automate follow-up, or both if you want. They also have cloning to make duplicating/creating new accounts for Team members a cinch. I appreciate that they have provided these tools to make your Team work like a well-oiled machine. 

One of the best parts of Happy Grasshopper is the ease their services will bring you. They have content experts that write and data optimize the content used to help you grow your business, along with numerous templates you can utilize at any time to communicate with your leads. This content can also be used with not only your nurturing and lead conversion, but your recruitment to make growing your team efficient and easy. Bonus, your success coach can help you with this too. 

If you are looking for a good way to get quality content, top nurturing abilities, and some hand holding from a success coach, Happy Grasshopper is a good option for you. They are not an all-in-one solution, but can compliment your already working lead generation tools if an effective CRM is the component you are missing. 

Why we chose it: Market Leader is an all-in-one solution with marketing automation, CRM, lead generation, a website builder and more. While each of these components on their own may not stand out quite as much, the combination has truly helped them become a well-oiled machine. They are really shining in the social media lead gen space with their new add-on, Network Boost, an exclusive social media lead generation tool that gets you 50+ leads a month. The extra social leads they bring in, combined with all of their automation tools makes them stand out, and is why they get best for social media leads for a real estate marketing company. 

Their lead generation is unique in that you are guaranteed a certain number of leads in your desired area, and on top of that you can bring in even more exclusive (for you and only you) social media generated leads with their Network Boost. We are talking 50+ a month in the city/cities you choose to target. Knowing you will have this many more leads a month is great, but can feel a little overwhelming to manage, especially in the beginning. Luckily with Market Leader that is all taken care of. They create, manage, and optmize the leads with their digital advertising experts. But wait there’s more, they also automatically nurture the leads through their system, and you can view all of the campaigns activity through the CRM. 

Another thing we like about Market Leader is that you get a client-facing, IDX-enabled website. It is customizable with a drag-and-drop website builder that includes dozens of widgets and page templates to add. You also get integrated lead capture options, which are important for your nurture strategy. Don’t forget their websites connect directly to their CRM, helping keep you organized and on track. 

The CRM also includes the Marketing Center to contact leads immediately, including automated email, print, and social media campaigns. If you want to take advantage of those extra social media leads with Network Boost, all of those leads will populate in there too, making managing all of them a breeze. For those of us, or should I say all of us, trying to work on the go, they have a mobile app to make that easier as well. 

Market Leader is a great fit for any one looking for that all-in-one solution to bring you more social leads while streamlining the management process through automation tools, and a team that helps set you up for success every step of the way. Solo agents can really benefit from their guarantee of a fixed number of real estate leads, helping you grow every month. 

Why we chose it: Agently is the first AI-powered coaching & marketing platform for real estate agents. It allows you to automate your marketing, lead generation, and social media in just a few clicks. Agents can now personalize all of their social media templates starting with the general message you want to upload to your feed. You can then make changes to fit your brand and send it out to all of your contacts or upload a list of new prospects.

Agently also has the ability to create and manage a single property customizable website for each of your listings. The websites are designed to generate real estate leads, and are tailored to each specific available property. It allows leads to ask you questions about the properties they are interested in without all of the clutter. The lead’s contact information and questions can integrate straight into Agently’s CRM so they can be easily managed.

If you want to take the listing info and turn it into a flyer, Agently also specializes in personalized brochures. Those are automatically created the moment you create a new listing in the system.

The AI powered property description generator is also a game changer. You just fill out the required info about your new listing, like the price and number of bedrooms, etc. The generator will then allow you to click through several options to find the description that best fits the property. This feature alone can save you a lot of time and money as some agents pay a service just for property descriptions.

Agently also comes with a virtual mentor who provides a list of actionable tasks you need to follow daily in order to reach your real estate goals.

Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Lead creation and lead nurturing through client creation and past client follow-up are what you’ll get. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

Real Geeks is a real estate marketing company whose primary focus is to generate leads at scale. Real Geeks provides an IDX-connected website, complete with lead capture-optimized landing pages. By running ads on popular social media platforms and using Google to drive traffic to your site, Real Geeks focuses on getting as many paid leads into your customer relationship manager (CRM) as possible.

Real Geeks isn’t the Swiss Army knife of real estate marketing companies. They don’t offer a dozen different services like some of the other providers on our list. They do, however, generate leads really well. They provide real estate agents with the opportunities they need to start a lead on a nurturing journey that will ultimately end at the closing table.

Why we chose it: ProspectsPLUS! is a direct response marketing and management company that offers personal marketing and business development solutions for real estate professionals nationwide. They are a top provider of web-to-print direct mail systems, small and large postcards, door hangers, folders, tri-fold brochures, just listed announcements, branded sales advice articles, in-house printing, and fulfillment services.

It’s become a best in class marketing solution for agents and one of the easiest ways to send real estate postcards. ProspectsPLUS! has 1000’s of fully customizable real estate marketing templates and targeting options. Agents can build targeted mailing lists, create postcards, door hangers, flyers, magazines and more in just a matter of minutes. They can then easily schedule a mailing or create monthly campaigns that are automatically mailed to verified home-owners in your geographic farm area.

They’ve differentiated themself in the real estate industry by providing content written for real estate professionals by real estate professionals to help agents and brokers streamline and systemize their business processes and marketing. The postcard company uses multiple data management and demographic tracking tools that allow agents to create lists of targeted potential buyers and sellers to effectively match their marketing messages to the marketing segments they most want to work with.

ProspectsPLUS! has been helping Real Estate Agents get more listings and stay in touch with their sphere of influence for more than 20 years. When registering, agents can get a $25 gift card to use towards their first purchase. 

Why we chose it: The BIGVU Teleprompter and Captions platform allows you to do just that with ease and confidence. Whether you’re not sure what to say on camera, worried about stumbling over your words, or have zero video editing capabilities, the BIGVU app has you covered. 

The BIGVU AI scriptwriter crafts personalized scripts for your videos in seconds, so you don’t have to worry about writer’s block. The scriptwriter will also create tons of ideas and personalized scripts so that you have a variety of videos to choose from. 

Using the teleprompter, you can read the script while simultaneously recording. The teleprompter keeps you at eye level with the camera, reading at the pace you choose, and ensuring that you speak clearly and confidently. You can use the AI trimming tool to make editing quick and easy to get it uploaded the same day. The app also generates automatic captions with the click of a button. The trendy and eye-catching subtitles are perfect for clients who are viewing your videos without sound too.

At the end you can add your interactive business card to the video with all of your contact details, so that leads know exactly where to find you. In addition to that, BIGVU creates a branded landing page for your video, giving you that professional edge. And once you hit publish to share across all your social networks, you can login to see the analytics of the demographics of who is watching. 

Thousands of realtors use BIGVU to create social media content, listing videos, and brand themselves as experts online. But the true power of the platform is the automation of so many time-consuming tasks, all in one place. Wherever you are—on the go or at home—you can create eye-catching videos from your mobile phone or laptop in minutes. 

Why we chose it: Lighter Side of Real Estate is basically turn-key content marketing. 

It gives you access to a massive library of content you can use for your own real estate business, making it easy to copy/paste proven content. Perhaps most importantly, you can add your own branding to every piece of content.

They have two types of content in their libraries: memes (for social media) and articles, although they also have other kinds of content. 

You’ll get access to over 2,000+ scroll-stopping memes that you can personalize easily. You can schedule in advance, and since their memes combine real estate with pop culture, holidays, and trends, you’ll always have a relevant reason to post. This is great for solo agents. It keeps it quick and easy since they’re already juggling so many tasks.

They also offer 1,600+ pre-written articles that cover basically every real estate topic. All you have to do is just choose one, share it, and their system will add your branding. Same thing also goes for their email and letter templates. You can skip the hard work and get access to their 230+ pre-written email and letter templates including introduction letters, outreach campaigns, holiday cheer and more.

I love that they also offer direct mail marketing options that are already done for you. You can get branded booklets that are pre-written, in-depth guides for common real estate situations. Give them to potential clients to prove your authority and knowledge in the space while gaining their trust.  You can also use their postcard templates, which can be powerful in the right marketing campaign. 

The Lighter Side of Real Estate team also recognizes the importance of having a place to exchange ideas, advice (and referrals!) from your peers who are makin’ moves in the industry. With their exclusive Facebook group, you can get support, and some encouragement from other realtors. If you aren’t on a team you can collaborate with, this setup is especially great.

If you’re looking for some turn-key content, The Lighter Side of Real Estate is a good option. Their lighthearted approach to helping your branding is what I love most. They offer a multitude of avenues to market yourself, but it should feel more like you’re creating playful banter which is a nice change of pace.

Why We Chose It: Parkbench is totally different from other real estate marketing services. How? You get (gold standard) referral leads, and they help you stand out from the pack and become a visible realtor in your community.  Parkbench grows your sphere of influence by promoting local businesses and relevant initiatives. It all happens through referrals, which is a great way to make yourself stand out locally.

With Parkbench, you create an online platform for an exclusive community, becoming a local leader. Rather than online leads or advertising, you’ll be able to promote and interview local businesses, and in turn, they’ll become strong referral sources for you. Your Parkbench site will offer news and special offers, and it also serves as an excellent lead-capture tool.

Finding ways to build lasting relationships in your community can be difficult, but it’s the primary focus of Parkbench’s platform. You pay a flat fee based on your market and selling price, but that means you can get as many leads and referrals as you can manage based on the connections you make. 

Once your initial interview is complete, Parkbench will create your online profile where you can share news, deals, interviews, and reviews. You’ll get a ton of support and coaching from the Parkbench team. They have a library of resources, interview training, and live coaching to ensure your success in building referrals. Best of all, these come at no additional cost to you.

The biggest advantage of Parkbench is its exclusivity. Parkbench only allows one agent per neighborhood, meaning you’re the only one operating in your area. You can focus on that community, enrich it, and relish the connections you’ll make. 

Parkbench works to make real estate personal. It involves a large investment of time and money, but the results speak for themselves. They offer you an opportunity to network and create a fantastic foundation to build your business on.

Why We Chose It: Elevate offers an all-in-one solution: a great CRM, an IDX capable website, and real estate marketing tools. And none of these tools are lacking when it comes to performance, either. The features compare well against some of the bigger players – but Elevate gives you all of that value for a reasonable price. 

With Elevate, you get automated social media, email, and text campaigns. Their workflows are designed to give you rich insights throughout the life cycle of the lead. You’ll be able to nurture past, present, and future clients with intelligent campaigns that engage them. 

The Elevate website offers IDX capabilities, meaning the content of the website is always relevant to visitors based on the MLS. The website’s interface is very consumer-friendly and offers several lead-capture opportunities. Their website even automates blog content for you every week, lending itself to great SEO potential. 

Once all is said and done, the data is stored in a powerful, intuitive CRM. Integrated into the CRM is the CMA Wizard. CMA Wizard allows you to easily create templated CMAs for clients. Plus, it comes with IDX integration, so updating your CMAs is easier than ever. All of your CMAs are stored in a database, too, meaning you can easily search for them later.