Realty ONE Group
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About
If you’re a real estate agent exploring brokerage options, you’ve probably heard of Realty ONE Group. This growing company is catching attention with its modern business model and innovative approach.
Key Takeaways:
- Agent-centric, 100% commission model: Realty ONE Group offers a 100% commission structure, letting agents keep their earnings with only a flat transaction or monthly fee.
- Innovative tech platform & franchise model: Realty ONE Group provides agents with the zONE tech platform for productivity and offers a franchise model focused on agent independence and support.
- Distinctive “COOLture”: The brokerage’s unique culture emphasizes positivity and collaboration, creating a supportive community for agents.
- Ideal for growth-focused agents: Great for agents looking to maximize income and grow their business with a commission-friendly model and strong resources.
- Not a good fit for brand-dependent or new agents: May not suit agents relying on brand recognition or those needing more hands-on support, especially newer agents.
Realty ONE Group, founded in 2005 by Kuba Jewgieniew, is a rapidly growing real estate brokerage and franchising company with a unique business model. Headquartered in Laguna Niguel, California, the company positions itself as a modern lifestyle brand with a focus on technology, culture, and support.
The brokerage prides itself on its 100% commission structure, allowing agents to retain all their earnings, which is a significant draw for many agents. With over 19,500 professionals across 45 states and several countries, Realty ONE Group is making waves with its entrepreneurial spirit and commitment to agent success.
This modern brokerage offers a supportive environment and cutting-edge tools for agents to thrive. Realty ONE Group is renowned for its unique COOLture — a term that combines “cool” and “culture” to represent the company’s distinctive approach to business and community.
Standout Features of Realty ONE Group
Realty ONE Group combines practical tools with a supportive framework to help agents streamline operations and build their businesses. Here are the brokerage’s top features and how they contribute to agent success:
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- 100% commission model: Realty ONE Group’s standout feature is its 100% commission model, which allows agents to keep more of their hard-earned money. This model empowers agents to reinvest in their businesses without losing a significant portion of their income to brokerage fees.
- Innovative franchise model: The company has developed a franchise model that focuses on empowering real estate professionals. This model emphasizes support, coaching, and tools designed to help agents succeed while maintaining their independence as business owners. The approach is characterized as a “YOU-first focus,” ensuring that the success of agents is prioritized.
- Dynamic COOLture: Realty ONE Group promotes a unique corporate culture known as “COOLture,” which emphasizes positivity, collaboration, and community. This culture fosters an environment where agents feel supported and valued, contributing to higher job satisfaction and retention rates.
- Technology-driven solutions: The brokerage offers a state-of-the-art technology platform that streamlines agents’ daily tasks. The zONE platform functions like an app store, providing agents with access to various tools tailored to their needs, including data analytics and marketing solutions. This user-friendly platform helps agents save time and focus on closing deals.
- Comprehensive training programs & support: Realty ONE Group provides extensive training programs to support agents’ professional growth. From online courses to in-person workshops, agents receive valuable education on industry trends, marketing strategies, and more. This commitment to learning ensures agents stay competitive in an evolving market.
Understanding Realty ONE Group’s Pricing
Realty ONE Group’s pricing structure prioritizes agent earnings, using a flat-fee model to support its 100% commission approach. Here’s a breakdown of how the costs work and what agents can expect:
Agents pay a flat transaction fee per closed deal, allowing them to keep the majority of their commission. This fee varies depending on the office location and market and is often around $300. Some offices may offer a monthly fee option (typically around $750/month) that allows agents to do unlimited transactions without additional per-deal fees.
Additionally, some offices charge a modest monthly desk fee to access the brokerage’s resources and support. Depending on the location and office amenities, this fee can range from $49 to $300 per month.
In some cases, Realty ONE Group may charge a fee to the client rather than the agent. This client fee can help offset the brokerage’s costs while allowing agents to keep their full commission.
By charging flat fees rather than a percentage of commissions, Realty ONE Group enables agents to boost their income potential significantly.
This pricing model is ideal for motivated agents looking to maximize their earnings.
Top 3 Pros of Realty ONE Group
Realty ONE Group provides a mix of income potential, tools, and a supportive environment that makes it an attractive choice for many agents. Here are some of the primary advantages of working with this brokerage:
- Increased income potential: With its 100% commission model, Realty ONE Group allows agents to keep more of their earnings. This setup empowers agents to boost their income potential and achieve financial success in their real estate careers.
- Cutting-edge technology: The brokerage’s modern technology platform streamlines daily tasks and enhances efficiency for agents. Realty ONE Group helps agents save time and focus on building their businesses by providing access to innovative tools.
- Supportive environment: Realty ONE Group fosters a supportive culture where agents can learn and grow together. This collaborative environment encourages agents to share ideas and resources, creating a sense of community within the brokerage.
Top 3 Cons of Realty ONE Group
While Realty ONE Group offers several benefits, there are some factors agents should consider before making a commitment. Here are some potential downsides to weigh:
- Variable transaction fees: While agents keep 100% of their commissions, they still need to pay transaction fees or monthly fees. The flat transaction fees can vary significantly depending on the office location and market. Agents in higher-cost areas may face steeper fees, which could impact their overall earnings.
- Not available everywhere: Although Realty ONE Group is growing rapidly, the company doesn’t have offices in all states or countries, limiting options for some potential agents or clients. This can be a disadvantage for agents who want to work in a specific location or expand their business globally.
- Possible higher costs for sellers: Realty ONE Group may charge standard commission rates as a full-service brokerage, which could be higher than discount brokers. This can result in higher costs for sellers and could potentially limit the number of clients willing to work with Realty ONE Group agents.
Who Would Benefit Most from Realty ONE Group?
Realty ONE Group’s approach is especially appealing to certain types of agents who are ready to leverage independence and innovative resources. These agents typically thrive under the brokerage’s model:
- Mid-level producers: Agents with a few years of experience under their belts who do between 2-25 transactions per year will appreciate Realty ONE Group’s commission model and resources. They can leverage their existing skills and network to maximize their earnings and grow their businesses.
- Self-motivated agents: Those with an entrepreneurial mindset will thrive in Realty ONE Group’s supportive and collaborative culture. The brokerage’s commission model and emphasis on agent empowerment is ideal for self-starters who can work independently..
- Tech-savvy agents: Agents who are comfortable using technology in their daily work will benefit from Realty ONE Group’s cutting-edge platform. By utilizing modern tools, tech-savvy agents can streamline their processes and improve client experiences.
Who Might Not Benefit from Realty ONE Group?
While Realty ONE Group offers unique advantages, it may not be the best fit for everyone. Here are a few types of agents who might find other brokerages better suited to their needs:
- New agents requiring training: While the company offers some training, novice agents may struggle with Realty ONE Group’s independent work environment and lack of brand recognition. They might require more hands-on management and support than the brokerage provides.
- Agents seeking a strong brand: Those who prioritize working with a well-established brand may find Realty ONE Group’s limited recognition challenging. Agents who rely on brand reputation to secure clients might have difficulty building credibility.
- Agents needing structure: Some agents prefer a more structured work environment with clear guidelines and oversight. Realty ONE Group’s entrepreneurial model may not suit agents who thrive under close management and support.
Alternatives to Realty ONE Group
For agents considering other options, here are a few well-established alternatives to Realty ONE Group that offer different models and support systems:
- Keller Williams
- RE/MAX
- eXp Realty
What Are Other Real Estate Agents Saying?
Feedback from current Realty ONE Group agents sheds light on the brokerage’s strengths and areas for improvement. Here’s a quick look at what they’re saying:
Many agents appreciate the 100% commission model and cutting-edge technology, which enable them to maximize their earnings and streamline their processes. They value the support and collaboration offered by the brokerage’s culture.
However, some agents mention challenges with brand recognition and transaction fees in higher-cost areas. They note that the independent work environment may not suit every agent, particularly those who are new to the industry.
Overall, agents who align with Realty ONE Group’s values and business model tend to have positive experiences and achieve success within the brokerage.
Wrapping Up Your Realty ONE Group Review
Realty ONE Group offers a modern and innovative approach to real estate, with a focus on agent success and growth. With its 100% commission model, cutting-edge technology, and supportive culture, the brokerage provides an attractive option for experienced, entrepreneurial, and tech-savvy agents.
However, weighing the pros and cons before deciding if Realty ONE Group is the right fit for your career is essential. Consider factors like brand recognition, transaction fees, and work environment to determine if this brokerage aligns with your professional goals.
Realty ONE Group’s modern approach and commission structure make it a strong choice for growth-focused agents — especially those ready to leverage independence and innovation in their real estate careers. If you’re ready to explore Realty ONE Group further, reach out to their team for more information or connect with current agents to gain firsthand insights.
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FAQs
Tech is where the Realty ONE Group shines! Its key proprietary tools include:
- Video Marketing App: The app allows you to record branded marketing videos using your smartphone.
- CRM and IDX sites: The CRM allows agents to manage interactions with potential prospects from the first contact to closing. They get branded and presentable websites that are easy to customize.
- Transaction management tools: From template contracts to digital signature capabilities, agents access tools to manage transactions.
- New home search: Agents can find properties under construction to bridge the scarcity of homes in the market.
- Automated list syndication: It ensures that listing agents can get their properties on as many international and national websites as possible.
- ONE Zone: Brokers access a proprietary back-end system that gives them complete visibility of their operation all-in-one portal.
Realty ONE Group’s agents can leverage brandable digital graphics created by the in-house marketing team. The support team deals with all agent inquiries related to business or tech.
Realty ONE Group may be the right choice if you favor a 100% commission model. They also provide awesome support to agents, including a comprehensive learning platform and proprietary technology.
It’s agent-centric, people-first, and dynamic. Founded in 2005, Realty ONE Group has proved itself among established brokerages like RE/MAX.
On the central site, you can access the sign-up form. You can also research offices near your location via a normal online search. Realty ONE Group also runs recruitment drives via the Recruit Up program headed by their coaching experts.
Yes. It offers the benefits of a full-service brokerage. The cool culture and family atmosphere opens new opportunities for agents to network with more experienced Realtors who may have started out at traditional brokerages but switched to Realty ONE Group.
They have also built up a recognizable name, which will give new agents credibility. The low monthly fees and sign up costs are also attractive.
About the Author
Chris Heller brings 27 years of experience in real estate. Chris serves on the Agent Advice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.
Last Updated: 11/8/2024
I've been with Realty ONE Group (ROG) fo...
I've been with Realty ONE Group (ROG) for 8 years. What originally attracted me to the ROG was the commission structure ... the fee per transaction, as opposed to the percentage split, model simply more profitable, for most agents, than just about any other brokerage. What's kept me here is the culture. I like working with other positive agents that get to grow and run their business as they see fit. I also appreciate that the company values the contribution of ALL agents and treats ALL of their agents well. Because ROG isn't dependent on a few top producers to keep the lights on, they have no incentive to play favorites. Training and systems have dramatically improved in the last 3 to 4 years, but still some room for improvement.
Pros of ROG: 1) Simple to understand, pro-agent commission plan! You don't have to jump through hoops to maximize your earnings. 2) Positive environment where agents help each other and share their learnings. 3) All the tech and training support other companies talk about. The level marketing support can vary by ROG branch.
Cons of ROG: 1) If you want the broker to provide a lot of administrative support, ROGs generally are going to disappoint you. 2) No stock or revenue share plans, if this is important to you.
Who's ROG best for? In my market (very high cost, low volume market ... average producing agent does about 3 transactions per year), agents producing between about 2 and 25 transaction. They want as much of their commission as possible without having to jump through hoops or be dependent on the actions of others. You want to take your money and use it as you see fit.
The level of teamwork overall in the bro...
The level of teamwork overall in the brokerage is really appreciated. Also, I have excellent access to my brokers and my mentor! Any time I have a question or a problem I receive help almost immediately, it’s terrific! ROGP rocks!!! Come see for yourself!
But I do have one suggestion. Some of the instruction classes like social media and sales could be better organized, I’m not saying all classes are disorganized just sometimes.
Realty ONE Group has a family feel. Ever...
Realty ONE Group has a family feel. Everybody is very helpful. Best training in the industry. You feel right at home. Awesome team.
There's not much that I can think of that needs improvement. Everything is well set up
My favorite thing about ROGP is that it ...
My favorite thing about ROGP is that it very much feels like a small boutique brokerage but with the support of a larger company. I have direct contact with my broker, Karlyn and she is always responsive, helpful and supportive! Karlyn is wonderful to work with. She has helped coach me thru growing myself and planning for the future of my business. The fee/splits are very competitive and there are options to choose the right one for your experience/needs.
I seriously have no complaints. Systems are always a learning curve but that is the same with every brokerage I’ve been with.
There are two offices. One in Buda and one is South Austin. But all agents are connected with a shared FB page and many work together and cover each other.
Realty ONE Group Edge - GA
I've been licensed for 18 months and I wish I had found Realty ONE Group Edge when I was first searching for brokerages. They make you feel like you are part of a FAMILY... you are definitely not alone. From the different weekly trainings to the back office support to the transaction coordinators and the office managers, there is absolutely no reason why you can't or won't be a successful REALTOR®. There is always someone available to answer your questions and assist with your clients. Another thing I like is how all 3 Georgia offices come together as ONE.
Great company to be affiliated with
As the Managing Broker for the Sarasota, Florida office (Realty One Group Skyline), I am grateful to be part of such a dynamic company. Realty One Group cares about their brokers and agents by offering an abundance of resources. There is ongoing training and support available 24/7. The national brand is valuable in marketing and the OneLux brand of Realty One Group is also beneficial is serving the needs of our luxury buyers and seller. Overall, Realty One Group is a great company to be affiliated with.
Realty One Group is Awesome!
When I got my license I did not do my research and sign up with a different brokerage and a year later something did not feel right so decided to I check around. I decided to join Realty One Group. It is the best decision I ever made. They have a lot of training and support. And if you are starting out they offer mentoring program for new agent. I should of made the switch to Realty One sooner.
ONE Family !
I am a new agent & I am in my early stage of real estate career. ONE of the first thing I will said at soon I pass my exam was anxious to find a brokerage to hang my license., days went through still waiting for State to cleared me. Meanwhile I was waiting I spoke over the phone with my Broker right in there at sooner I hear about the company, I knew it I want to be part of the ONE family. Today I can tell you I am very proud to be part of Realty ONE Group which I describe as my family! Everyone that I met are very kind you can feel the positive vibes around me.
The ONE!
I'm a new agent and when I was interviewing brokerages this summer, I knew Realty ONE Group was the ONE instantly! From first contact to having all of my questions answered and a 4 minute turn around time from the Broker, I knew this was a different brokerage that would be the best fit for my career. The other agents have been really supportive also and I love the commission structure. Love my new #coolture and #ONEderful family!
Feels like home!
With over 30 years of real estate under our belt and used to working as a 100% agent, we were sad when our long time broker decided to sell out to a competitor. Unfortunately, that broker was very controlling and took a large part of our commission check. Not good. After 3 years with that broker, which I call "the corporate bully", we started interviewing companies. One of those companies was Realty One Group. We sat down and talked with Ron, and immediately felt at home. We had not had that feeling with any other broker. It has been so comfortable and easy working with ROG as our broker for going on 5 years now..... and it still feels like home!
REALTY ONE GROUP UNITED
Mavera Mir has created a true agent based Company. Realty One Group in Torrance was Mavera's first, Downey office was her second. Hermosa Beach office and now the Palos Verdes office will open to a very busy 2020. Mavera is fluid and transparent when you meet her. Consistency is what comes to mind as you work with her on any of her ongoing projects.....always agent based. .! Mavera lives and breathes to help her agents...lucky us. Mavera has been an amazing visionary whose paths I have crossed. ...again, lucky me.
It doesn't get any better than this!
Realty ONE Group is the only high-commission, low-fee company that will offer agents the coaching/training, mentoring, office culture, amazing technology and support you need to become successful and that's what makes them unique. The lack of high fees allows me to reinvest my money back into my marketing to grow my business. Only thing I wish is that I had joined sooner!
ROG
I have been in real estate for almost 40 years and would not want to work for any other company - Realty One Group is the best AND our office manager KC is wonderful/smart/ quick to return calls & always positive.
Simply the Best there is!
Making the switch to Realty ONE Group was the best thing I could have done for my business and the timing was impeccable. I made the change during the height of the pandemic and was blown away by the engagement of our corporate office to keep us positive during trying and uncertain times. We GREW as a company over the height of the pandemic which speaks volumes to how this company takes care of their agents. I not only get great training on how to be a fantastic agent, but I also receive invaluable training on growth to be a better and stronger version of myself...that's the rub. The tools, training, an support are the best I've ever had. The COOLture is fantastic, with more than enough positivity and encouragement to share with everyone. The branding is the best in the business, sleek, modern, different and beautiful to look at. I feel the commission model is just the cherry on top of everything else. I am so happy to be an ROG agent, and I'll share that joy with everyone I come across. Thank you Realty ONE Group for being the #UNbrokerage for being different, for being better, and for being the best.
Home SWEET Home
Home SWEET Home is not just for the home buyer, it also is the best way to share my ONE reason I am still with ROG. They say 1st is the worst, 2nd is the best BUT 3rd times the charm! We all have our stories about where we started, why we left BUT the best story is why you stay. I feel like I learned so much at my previous brokerage BUT lacked the direction, support and leverage. Once I found Realty ONE Group I knew I was once again in charge of my own business and that mindset changed how well I was performing. We are not reinventing the wheel here. We are setting the stage for success and with the right support and guidance, not at first but continued support and guidance, you feel as if you are ONE big team. ONE big family. ONE big success but as ONE. This brokerage is UNlike any other. YOU are the focus and I feel that, I truly feel this is MY business and I have all the support to back it up. Happy ROGI since July 2018 Realty ONE Group Integrity in Tucson!
Recently Switched to ROG and Haven't Looked Back!
I made the decision in August to leave a previous brokerage that is respected for their technological advances when I realized Realty One Group has the same (and functional) products and only costs me a flat rate per transaction. Once I switched, everything improved. I had a real team of support staff that I could go to with any questions I had, a Facebook group with friendly and incredibly helpful agents, a broker who was there for his agents, and technology that worked! Joining Realty One Group has been the best decision for my career. This company supports its agents in becoming successful REALTORS.
Top Notch Company!
I am a new agent with Realty One Group in Gilbert, Az. This company has been absolutely awesome to work with. The coaching and mentoring program is just what I needed to get started. I love the extremely generous fee structure. You can tell this company really wants the agents to become successful. If you are looking for a great brokerage to hang your real estate hat at, then this is your place.
EveryONE wins with Realty ONE Group!
Realty ONE Group is the FUTURE of real estate! I joined ROG in 2006, converting four boutique brokerages and opening a fifth. During that time, Realty ONE Group was growing exponentially, while I focused on training over 300 agents on the cutting edge technology, cool tools and incredible branding that was available to them for being a part of ROG. Since then, in 2018, I helped open another ROG office, Realty ONE Group Turn Key in Tacoma. We started with 8 agents and now (2 years later) we're almost at 50 brokers! ROG over doubled in size since I began as well! We can attribute much of our success to being a part of the #ONEFamily; between corporate support (fast fixes for tech issues, reimagining events virtually to boost morale during the pandemic, the awesome ideas they're constantly dreaming up to benefit agents), the tools and tech for brokers (with more added as the market evolves) and the unbeatable heart of our company, our coolture, that is comprised of over our 14,000 agents, there's truly no better place to be than Realty ONE Group. Realty ONE Group empowers agents with 100% commission, unbeatable support and values them as individuals. Just like our CEO Kuba Jewgieniew said from day ONE, "At Realty ONE Group, everyONE has a voice, everyONE matters."