Realty ONE Group
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About
About Realty ONE Group
Realty ONE Group is a real estate franchisor and a full-service brokerage. It’s a dynamic young company with the markings of a modern lifestyle brand. They focus on people and believe in the “Power of One.” Real ONE Group strives to do things differently, embrace change, and develop innovative solutions to continue thriving in the industry. The COOLTURE, the company’s unique identity, calls on agents to love their work, have fun, and become the best in their fields.
Realty One Group History
Founder and CEO Kuba Jewgieniew set out to build a real estate brokerage that empowered real estate professionals to be true entrepreneurs. Kuba embraced an agent-centric business model. Agents kept more of their commission and enjoyed the backing of a traditional brokerage. From their first office in Las Vegas in 2005, Realty ONE Group has grown to over 280 locations in Canada and the US. They are now in 43 States with 14,000+ real estate professionals under their wing.
Interesting facts about Realty ONE Group
- It’s one of the fastest-growing real estate franchisors and was featured for seven consecutive years on the INC 500/500 list.
- The brand is 100% family-owned, and agents get to keep 100% of their commission.
- In 2019, Realty ONE Group signed up 85 new franchises and broke into the Canadian market with two office locations in Alberta.
- In 2017, the brokerage had over 58,000 transactions and paid out $400 million in commissions. Their cumulative commissions surpassed the $2 billion mark since their founding in 2005.
- In 2020, they launched ONE LUXE, an exclusive luxury real estate brand with sophisticated marketing assets and luxury-certified agents.
- Each office is independently owned and operated.
Working at Realty ONE, the COOLTURE
Realty ONE Group’s COOLTURE is the heartbeat of their corporate culture. Everyone is united and ready to help. They cut back on bureaucracies, implemented an open-door policy for the executives, and senior management is relatable.
Apart from COOLTURE, there are five other C’s central to the brand:
- Community: Agents are encouraged to make a difference in their local communities.
- Commission: The brokerage empowers its real estate agents with their 100% commission model because agents are the biggest contributors to their own success.
- Connect: By improving technology, marketing, and branding, Real ONE Group drives better connections between agents and clients.
- Coaching: Realty ONE Group has heavily invested in its proprietary education system and also offers coaching opportunities to agents who just earned their real estate license.
Realty ONE Group Commission Splits & Fees
Realty ONE Group reports that they abide by the you-made-it-you-keep-it commission model. Agents get a lion share of their commissions compared to the traditional commission splits of 60/40.
Fees are few and affordable. Based on the fee structure of Realty ONE Group Mountain Desert, the transaction fee for a sale under $500,000 is $200. An additional $200 is charged for every $250,000 over the base transaction amount. There is a technology fee of $200 per transaction.
Agents don’t pay franchisor fees. Recurring fees include the monthly fee of $100 and a yearly fee of $500 for E&O insurance, which adds up to about $1,700 dollars in annual fees.
You may encounter a different fee structure as each location is independently owned and operated by a franchisee. Some locations start new agents on an 80/20 program where they need to make at least three transactions before taking home 100% of the commission. As you interview at different locations, make it a priority to find out more about the costs and the commission split programs.
Realty ONE Group Training and Education Resources
Training and education resources are abundant. The Realty ONE University, for instance, has a catalog of over 1500 online courses tailored for agents and brokers at all levels in their careers. Popular training models include leadership & management, administrative & hiring, and advanced agent training. Since the online university launched in 2017, more than 5000 agents have enrolled in its courses, and they keep adding to their curriculum.
The Realty ONE Group Bootcamp offers agents the chance to connect and learn from knowledgeable industry experts. Coaching and mentorship opportunities are available for agents who require additional and personalized training.
If you’re interested in joining the ONE LUXE program, Realty ONE has partnered with the Institute for Luxury Home Marketing to offer specialized training for the luxury market.
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FAQs
Tech is where the Realty ONE Group shines! Its key proprietary tools include:
- Video Marketing App: The app allows you to record branded marketing videos using your smartphone.
- CRM and IDX sites: The CRM allows agents to manage interactions with potential prospects from the first contact to closing. They get branded and presentable websites that are easy to customize.
- Transaction management tools: From template contracts to digital signature capabilities, agents access tools to manage transactions.
- New home search: Agents can find properties under construction to bridge the scarcity of homes in the market.
- Automated list syndication: It ensures that listing agents can get their properties on as many international and national websites as possible.
- ONE Zone: Brokers access a proprietary back-end system that gives them complete visibility of their operation all-in-one portal.
Realty ONE Group’s agents can leverage brandable digital graphics created by the in-house marketing team. The support team deals with all agent inquiries related to business or tech.
Realty ONE Group may be the right choice if you favor a 100% commission model. They also provide awesome support to agents, including a comprehensive learning platform and proprietary technology.
It’s agent-centric, people-first, and dynamic. Founded in 2005, Realty ONE Group has proved itself among established brokerages like RE/MAX.
On the central site, you can access the sign-up form. You can also research offices near your location via a normal online search. Realty ONE Group also runs recruitment drives via the Recruit Up program headed by their coaching experts.
Yes. It offers the benefits of a full-service brokerage. The cool culture and family atmosphere opens new opportunities for agents to network with more experienced Realtors who may have started out at traditional brokerages but switched to Realty ONE Group.
They have also built up a recognizable name, which will give new agents credibility. The low monthly fees and sign up costs are also attractive.
About the Author
Chris Heller brings 27 years of experience in real estate. Chris serves on the Agent Advice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.
Last Updated: 1/25/2024
I've been with Realty ONE Group (ROG) fo...
I've been with Realty ONE Group (ROG) for 8 years. What originally attracted me to the ROG was the commission structure ... the fee per transaction, as opposed to the percentage split, model simply more profitable, for most agents, than just about any other brokerage. What's kept me here is the culture. I like working with other positive agents that get to grow and run their business as they see fit. I also appreciate that the company values the contribution of ALL agents and treats ALL of their agents well. Because ROG isn't dependent on a few top producers to keep the lights on, they have no incentive to play favorites. Training and systems have dramatically improved in the last 3 to 4 years, but still some room for improvement.
Pros of ROG: 1) Simple to understand, pro-agent commission plan! You don't have to jump through hoops to maximize your earnings. 2) Positive environment where agents help each other and share their learnings. 3) All the tech and training support other companies talk about. The level marketing support can vary by ROG branch.
Cons of ROG: 1) If you want the broker to provide a lot of administrative support, ROGs generally are going to disappoint you. 2) No stock or revenue share plans, if this is important to you.
Who's ROG best for? In my market (very high cost, low volume market ... average producing agent does about 3 transactions per year), agents producing between about 2 and 25 transaction. They want as much of their commission as possible without having to jump through hoops or be dependent on the actions of others. You want to take your money and use it as you see fit.
The level of teamwork overall in the bro...
The level of teamwork overall in the brokerage is really appreciated. Also, I have excellent access to my brokers and my mentor! Any time I have a question or a problem I receive help almost immediately, it’s terrific! ROGP rocks!!! Come see for yourself!
But I do have one suggestion. Some of the instruction classes like social media and sales could be better organized, I’m not saying all classes are disorganized just sometimes.
Realty ONE Group has a family feel. Ever...
Realty ONE Group has a family feel. Everybody is very helpful. Best training in the industry. You feel right at home. Awesome team.
There's not much that I can think of that needs improvement. Everything is well set up
My favorite thing about ROGP is that it ...
My favorite thing about ROGP is that it very much feels like a small boutique brokerage but with the support of a larger company. I have direct contact with my broker, Karlyn and she is always responsive, helpful and supportive! Karlyn is wonderful to work with. She has helped coach me thru growing myself and planning for the future of my business. The fee/splits are very competitive and there are options to choose the right one for your experience/needs.
I seriously have no complaints. Systems are always a learning curve but that is the same with every brokerage I’ve been with.
There are two offices. One in Buda and one is South Austin. But all agents are connected with a shared FB page and many work together and cover each other.
Realty ONE Group Edge - GA
I've been licensed for 18 months and I wish I had found Realty ONE Group Edge when I was first searching for brokerages. They make you feel like you are part of a FAMILY... you are definitely not alone. From the different weekly trainings to the back office support to the transaction coordinators and the office managers, there is absolutely no reason why you can't or won't be a successful REALTOR®. There is always someone available to answer your questions and assist with your clients. Another thing I like is how all 3 Georgia offices come together as ONE.
Great company to be affiliated with
As the Managing Broker for the Sarasota, Florida office (Realty One Group Skyline), I am grateful to be part of such a dynamic company. Realty One Group cares about their brokers and agents by offering an abundance of resources. There is ongoing training and support available 24/7. The national brand is valuable in marketing and the OneLux brand of Realty One Group is also beneficial is serving the needs of our luxury buyers and seller. Overall, Realty One Group is a great company to be affiliated with.
Realty One Group is Awesome!
When I got my license I did not do my research and sign up with a different brokerage and a year later something did not feel right so decided to I check around. I decided to join Realty One Group. It is the best decision I ever made. They have a lot of training and support. And if you are starting out they offer mentoring program for new agent. I should of made the switch to Realty One sooner.
ONE Family !
I am a new agent & I am in my early stage of real estate career. ONE of the first thing I will said at soon I pass my exam was anxious to find a brokerage to hang my license., days went through still waiting for State to cleared me. Meanwhile I was waiting I spoke over the phone with my Broker right in there at sooner I hear about the company, I knew it I want to be part of the ONE family. Today I can tell you I am very proud to be part of Realty ONE Group which I describe as my family! Everyone that I met are very kind you can feel the positive vibes around me.
The ONE!
I'm a new agent and when I was interviewing brokerages this summer, I knew Realty ONE Group was the ONE instantly! From first contact to having all of my questions answered and a 4 minute turn around time from the Broker, I knew this was a different brokerage that would be the best fit for my career. The other agents have been really supportive also and I love the commission structure. Love my new #coolture and #ONEderful family!
Feels like home!
With over 30 years of real estate under our belt and used to working as a 100% agent, we were sad when our long time broker decided to sell out to a competitor. Unfortunately, that broker was very controlling and took a large part of our commission check. Not good. After 3 years with that broker, which I call "the corporate bully", we started interviewing companies. One of those companies was Realty One Group. We sat down and talked with Ron, and immediately felt at home. We had not had that feeling with any other broker. It has been so comfortable and easy working with ROG as our broker for going on 5 years now..... and it still feels like home!
REALTY ONE GROUP UNITED
Mavera Mir has created a true agent based Company. Realty One Group in Torrance was Mavera's first, Downey office was her second. Hermosa Beach office and now the Palos Verdes office will open to a very busy 2020. Mavera is fluid and transparent when you meet her. Consistency is what comes to mind as you work with her on any of her ongoing projects.....always agent based. .! Mavera lives and breathes to help her agents...lucky us. Mavera has been an amazing visionary whose paths I have crossed. ...again, lucky me.
It doesn't get any better than this!
Realty ONE Group is the only high-commission, low-fee company that will offer agents the coaching/training, mentoring, office culture, amazing technology and support you need to become successful and that's what makes them unique. The lack of high fees allows me to reinvest my money back into my marketing to grow my business. Only thing I wish is that I had joined sooner!
ROG
I have been in real estate for almost 40 years and would not want to work for any other company - Realty One Group is the best AND our office manager KC is wonderful/smart/ quick to return calls & always positive.
Simply the Best there is!
Making the switch to Realty ONE Group was the best thing I could have done for my business and the timing was impeccable. I made the change during the height of the pandemic and was blown away by the engagement of our corporate office to keep us positive during trying and uncertain times. We GREW as a company over the height of the pandemic which speaks volumes to how this company takes care of their agents. I not only get great training on how to be a fantastic agent, but I also receive invaluable training on growth to be a better and stronger version of myself...that's the rub. The tools, training, an support are the best I've ever had. The COOLture is fantastic, with more than enough positivity and encouragement to share with everyone. The branding is the best in the business, sleek, modern, different and beautiful to look at. I feel the commission model is just the cherry on top of everything else. I am so happy to be an ROG agent, and I'll share that joy with everyone I come across. Thank you Realty ONE Group for being the #UNbrokerage for being different, for being better, and for being the best.
Home SWEET Home
Home SWEET Home is not just for the home buyer, it also is the best way to share my ONE reason I am still with ROG. They say 1st is the worst, 2nd is the best BUT 3rd times the charm! We all have our stories about where we started, why we left BUT the best story is why you stay. I feel like I learned so much at my previous brokerage BUT lacked the direction, support and leverage. Once I found Realty ONE Group I knew I was once again in charge of my own business and that mindset changed how well I was performing. We are not reinventing the wheel here. We are setting the stage for success and with the right support and guidance, not at first but continued support and guidance, you feel as if you are ONE big team. ONE big family. ONE big success but as ONE. This brokerage is UNlike any other. YOU are the focus and I feel that, I truly feel this is MY business and I have all the support to back it up. Happy ROGI since July 2018 Realty ONE Group Integrity in Tucson!
Recently Switched to ROG and Haven't Looked Back!
I made the decision in August to leave a previous brokerage that is respected for their technological advances when I realized Realty One Group has the same (and functional) products and only costs me a flat rate per transaction. Once I switched, everything improved. I had a real team of support staff that I could go to with any questions I had, a Facebook group with friendly and incredibly helpful agents, a broker who was there for his agents, and technology that worked! Joining Realty One Group has been the best decision for my career. This company supports its agents in becoming successful REALTORS.
Top Notch Company!
I am a new agent with Realty One Group in Gilbert, Az. This company has been absolutely awesome to work with. The coaching and mentoring program is just what I needed to get started. I love the extremely generous fee structure. You can tell this company really wants the agents to become successful. If you are looking for a great brokerage to hang your real estate hat at, then this is your place.
EveryONE wins with Realty ONE Group!
Realty ONE Group is the FUTURE of real estate! I joined ROG in 2006, converting four boutique brokerages and opening a fifth. During that time, Realty ONE Group was growing exponentially, while I focused on training over 300 agents on the cutting edge technology, cool tools and incredible branding that was available to them for being a part of ROG. Since then, in 2018, I helped open another ROG office, Realty ONE Group Turn Key in Tacoma. We started with 8 agents and now (2 years later) we're almost at 50 brokers! ROG over doubled in size since I began as well! We can attribute much of our success to being a part of the #ONEFamily; between corporate support (fast fixes for tech issues, reimagining events virtually to boost morale during the pandemic, the awesome ideas they're constantly dreaming up to benefit agents), the tools and tech for brokers (with more added as the market evolves) and the unbeatable heart of our company, our coolture, that is comprised of over our 14,000 agents, there's truly no better place to be than Realty ONE Group. Realty ONE Group empowers agents with 100% commission, unbeatable support and values them as individuals. Just like our CEO Kuba Jewgieniew said from day ONE, "At Realty ONE Group, everyONE has a voice, everyONE matters."