The Best Real Estate CRM for 2023: Agent Reviews & Pricing

Why we chose it: CINC’s CRM offers performance, simplicity and convenience. My favorite part? It’s loaded with automated tools to save you time, including high-performing text & email campaigns. Its smooth integration with CINC’s lead generation, websites, and add-on features truly make it a full-service CRM.

CINC’s realtor CRM has a powerful marketing platform that can generate free and PPC leads plus nurture them through behavior-driven follow-ups with their AutoTrack feature. This coupled with their IDX listings presentation works seamlessly without you having to stitch all the pieces together. It’s an all-in-one solution that delivers a slick, customer-facing experience on all the pieces that your clients will see.

A feature you’ll love: you get smart suggestions after every communication you have with potential clients (as well as former clients) on the best ways to convert them.

Once your leads are captured in the real estate CRM, you’ll have automated follow-up with AutoTracks. I love that this feature is fully customizable automation for lead nurture, and can be used on your leads that need re-engagement too!  

There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads…which is a unique way to boost your lead conversion rate (and limit your calls with unqualified leads).

While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. If you have any doubts, CINC offers a guaranteed return on your investment for the first year. There’s no better option than CINC for small teams looking to increase their lead generation, conversion, and sales. Full CINC Review

Why we chose it: Chime has an all-in-one intuitive CRM platform, and a lead generation suite (built to help you convert!), setting you up on day one with everything you need to capture and manage leads.

They generate leads from multiple sources, including a custom pre-built website. Once you capture leads, you can nurture them and plan for follow-up within Chime’s CRM. Chime has a broad selection of analytics tools that allow you to optimize your lead-generation efforts. 

Their AI powered CRM system allows you to smoothly set up marketing automation and integrate your social media channels. As we know the integration of social media channels can be crucial since a good amount of qualified leads come from here. 

Chime offers many features within its real estate CRM and they are all included in their packages (not needing to be purchased as a standalone option), which is a plus. They give you things like, custom list uploads, drip campaigns, content marketing campaigns and a power dialer allowing you up to three calls at a time, leaving pre-recorded messages, and saving you time, just to name a few. 

Another cool feature Chime offers is their AI Assistant, a chatbot but better, which communicates directly with the CRM to engage and nurture leads. By letting you set showings and appointments with your leads, and also sending notifications to clients when a lead engages, it helps you save time and keep you organized. 

For those looking to invest in a robust tool that can help them scale their business, Chime is an excellent option. Their responsive CRM along with their marketing and website building tools can help save you time and energy so you can take care of what matters. Full Chime Review

Why we chose it: Chime has an all-in-one intuitive CRM platform, and a lead generation suite (built to help you convert!), setting you up on day one with everything you need to capture and manage leads.

They generate leads from multiple sources, including a custom pre-built website. Once you capture leads, you can nurture them and plan for follow-up within Chime’s CRM. Their automatic lead routing lets you assign leads based on price, location, source or type to keep your Team organized. Bonus – it will also help improve your Team’s follow-up with Next Up or Blast Alert to make sure all leads are contacted within a set time frame. 

Their AI powered CRM system allows you to smoothly set up marketing automation and integrate your social media channels. As we know the integration of social media channels can be crucial since a good amount of qualified leads come from here. 

I love that Chime offers many features within its real estate CRM and they are all included in their packages (not needing to be purchased as a standalone option), which is a plus. They give you things like, custom list uploads, drip campaigns, content marketing campaigns and a power dialer allowing you up to three calls at a time, leaving pre-recorded messages, and saving you time, just to name a few. 

Another cool feature Chime offers is their AI Assistant, a chatbot but better, which communicates directly with the CRM to engage and nurture leads. You can set showings and appointments with your leads, and send notifications to clients when a lead engages. The best part – you and your Team can manage leads through AI groups and tags. 

For Teams or Brokers looking to invest in a robust tool that can help them scale their business, Chime is an excellent option. Their responsive CRM along with their marketing and website building tools can help save you time and energy so you can take care of what matters. Full Chime Review

Why we chose it: Top Producer CRM is a full-service CRM that was mindfully created for real estate professionals. You’ll stay organized and top of your clients with their 360 degree contact view and buyer property insights through MLS integration.They also give you smart lists to improve your lead nurture. Top Producer CRM covers all your bases, plus they offer excellent third party integrations truly making them the best standalone option.  

With Top Producer CRM you are really getting an all-in-one solution. You can grow your lead network through their multi-channel advertising campaigns, and keep them engaged with their AI-powered technology. Top Producer CRM has automated follow-up with relevant content and lead nurturing throughout the process, so you don’t miss a beat with new potential clients. In case you aren’t sure of who and when to reach out, you can take advantage of their follow-up coach that tells you exactly when to contact each lead. Bonus – their ads are highly targeted to truly bring in buyers that have intent, not just looky-loos, so your CRM will be full with quality over quantity. 

One particularly awesome innovation with their CRM that I love is that you can create tabs in your dashboard view to group leads, customers or tasks together and access that info just by clicking the tab (think: Google Chrome with multiple tabs open). Plus, the dynamic workflows you create will update for you as the dates change. 

In addition to these features, Top Producer CRM integrates with your MLS, and you can directly edit listing alerts and furnish Market Snapshot reports with price changes, neighborhood trends and more based on your prospect’s search behavior.  Top Producer CRM’s active listing management interface is unparalleled in the industry. You can edit the listing from the CRM, track all listing activity (including commissions) and visually look at all the critical events that have occurred with a listing: i.e., listing date, price changes, offers received, offer accepted, and closing activities.

Top Producer has always been to CRMs like what a great pair of orthopedic shoes are to back pain. The shoes aren’t sexy (like, at all), but your back feels great. But with new features  like their follow-up coach, and AI driven follow-up technology they are proving not only can they be the reliable choice, they can be the trendy one too. Features like this have only elevated an already consistent all-in-one solution to your lead generation and CRM needs. Full Top Producer Review

Why we chose it: Real Geeks’ CRM has all the tools you need in a simple interface making it easy for single agents to succeed. Their dashboard includes email drip funnels, mass marketing tools, and even built in texting to push notifications and listings to interested buyers. Have a new listing that your client may want to see? The CRM will allow you to easily send videos and photos directly to your contacts. The amount of customization Real Geeks offers you gives you the flexibility to truly tailor everything exactly how you want it. 

GeekAI Text is one of the features I love with Real Geeks. It gets the conversation going with your leads once they are added to the CRM. You can jump into the conversation as early as you want, but you can also let GeekAI get your lead to the moment they are ready to speak with an agent and then notify you, saving you time and keeping you efficient.  

Another feature I love that Real Geeks offers to save you a ton of time is their Reactive Responses. It triggers your CRM to follow up with the right potential clients by checking for some key behaviors (i.e. frequently checking the same listing, adding favorites, or visiting your site multiple times). When you’re a single agent doing everything on your own, time saving features are a big bonus. 

If you are like me, being able to function efficiently on the go is a must, which is why I am a big fan of the Real Geeks CRM app. The Action Pad in the app lets you text, call, and email your clients on the go. You can even add workflows to your leads without your computer through their app! 

Real Geeks highly customizable CRM seamlessly integrates with their lead generating website making individual agents more efficient.  And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. Full Real Geeks Review

Why we chose it: Real Geeks’ CRM has all the tools you need in a simple interface. Their dashboard includes email drip funnels, mass marketing tools, and even built in texting to push notifications and listings to interested buyers. Have a new listing that your client may want to see? The CRM will allow you to easily send videos and photos directly to your contacts. The amount of customization Real Geeks offers you gives you the flexibility to truly tailor everything exactly how you want it. 

GeekAI Text is one of the features I love with Real Geeks. It gets the conversation going with your leads once they are added to the CRM. You can jump into the conversation as early as you want, but you can also let GeekAI get your lead to the moment they are ready to speak with an agent and then notify you, saving you time and keeping you efficient. 

Another feature I love that Real Geeks offers that saves you a ton of time is their Reactive Responses. It triggers your CRM to follow up with the right potential clients by checking for some key behaviors (i.e. frequently checking the same listing, adding favorites, or visiting your site multiple times). 

If you are like me, being able to function efficiently on the go is a must, which is why I am a big fan of the Real Geeks CRM app. The Action Pad in the app lets you text, call, and email your clients on the go. You can even add workflows to your leads without your computer through their app! 

Real Geeks highly customizable CRM seamlessly integrates with their lead generating website making you more efficient.  And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. Full Real Geeks Review

Why we chose it: CINC’s CRM offers performance, simplicity and convenience. My favorite part? It’s loaded with automated tools to save you time, including high-performing text & email campaigns. Its smooth integration with CINC’s lead generation, websites, and add-on features truly make it a full-service CRM.

CINC’s realtor CRM has a powerful marketing platform that can generate free and PPC leads plus nurture them through behavior-driven follow-ups with their AutoTrack feature. This coupled with their IDX listings presentation works seamlessly without you having to stitch all the pieces together. It’s an all-in-one solution that delivers a slick, customer-facing experience on all the pieces that your clients will see.

A feature you’ll love: you get smart suggestions after every communication you have with potential clients (as well as former clients) on the best ways to convert them.

Once your leads are captured in the real estate CRM, you’ll have automated follow-up with AutoTracks. I love that this feature gives you fully customizable automation for lead nurture, and can be used on your leads that need re-engagement too! Another “smart” aspect of their CRM is how leads are automatically sent to the right Team member.   

There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads…which is a unique way to boost your lead conversion rate (and limit your calls with unqualified leads).

While subscriptions can get expensive, their multiple lead sources and team management tools with automation can help busy teams streamline their approach. If you have any doubts, CINC offers a guaranteed return on your investment for the first year. There’s no better option than CINC for small teams looking to increase their lead generation, conversion, and sales. Full CINC Review

Why we chose it: Wise Agent is a CRM platform with features to manage an agent’s business from beginning to end. You will be able to create systems, campaigns, and processes to manage a customer at every point in their conversion journey. While Wise Agent is a very budget friendly option, keep in mind that can often mean you won’t get as robust of features.  

A unique little feature that makes a big impact is their CRM dashboard displaying your weekly calendar. There’s a saying in real estate: if it’s not in your calendar, it doesn’t exist, so a big thank you to Wise Agent for keeping you organized.You can use Wise Agent if you are flying solo, or with your Team flock. They offer some cool features in their CRM for Teams like customization for each Team member, notes to share, transaction checklists, and the ability to work the Team as a whole in the account, or individually in separate accounts. Along with this integration, Wise Agent provides unlimited space for document storage, so you can organize your closings while saving a tree. 

A personal favorite is Wise Agent’s AI Writing Assistant that makes creating your content quick and easy. You submit topic ideas and it takes care of the rest, giving you curated content for everything from text messages to drip campaigns. 

Wise Agent doesn’t provide a complete front-end property search-enabled website, but it does give you the ability to create specific landing pages, and generate leads through them.I do like that there is something there, but I wish it offered a little more like Chime or some of it’s other competitors. You can  set up contact behavior triggers to launch marketing automation once those leads come in. Additionally, Wise Agent does has direct integrations with Skyslope and Dotloop (transaction management platforms) so agents can manage their closings inside the system.

Wise Agent offers a full featured CRM platform, and is a good option for an individual or Team that doesn’t need an all-in-one solution. If you have your website and lead gen taken care of, their CRM is an affordable option to automate your processes and lead nurturing, making you more efficient and organized.

Zurple is one of my favorites in the “end-to-end platform” class of CRMs for real estate agents.

Something great about Zurple is their CRM can hold leads they generate you plus any leads you have from other sources (Zillow, Realtor.com etc.). All of those leads are automatically engaged with personalized behavior driven email and SMS messages. Your messages will actually look like they are from you and not a bot, while also matching up to where your leads are in their buying/selling process. You will get notifications of when leads are hot along with info like the neighborhoods they like, their price range etc. to help your conversation with them be more productive. All of the info is stored in the CRM as well, making it easy for you to reference back at any point.  

What truly makes Zurple “Smart” is its ability to integrate different tools for generating leads and automate your workflow increasing your lead conversion. Their automation uses extensive consumer data pools to effectively nurture those leads with highly customized content. Kind of like the way it feels when Netflix or Amazon magically put stuff in front of you that you were thinking about…. just for real estate agents.

Zurple can quickly build a front-end website custom branded to you. It will integrate with your local MLS feed and connect the website easily with the CRM, sending you any leads it collects automatically along with their activity tracking from their search on the website..

Zurple’s CRM does a great job of keeping engagement going consistently with their automation and behavior driven data. I am a fan that they recognize you will likely use multiple lead generating avenues, so they created the CRM to nurture all leads, not just the ones Zurple collects, but any you got from other sources as well. 

Market Leader is a well-known, tried and true real estate CRM that checks all the boxes in terms of functionality. Their CRM can function as a stand-alone, or you can engage their “done-for-you” lead generation service. While they offer features that can help Teams and solo agents, their main software solution where they really thrive, Market Leader Professional, is targeted directly to solo agents . 

Market Leader allows an agent to import large lists of existing leads (including leads generated by other companies like Realtor.com, Homes.com, etc.) and begin marketing to them immediately. It also provides simple single record input as you meet someone you want to do business with in the future.

Something I love about Market Leader is how intuitive their CRM dashboard is. It helps you manage your clients and easily stay on top of their interests with cool functionality like being able to see the properties they viewed or saved so you can customize your communication with them! And, you are able to send them relevant listings with the automated listing alerts. 

Market Leader offers top notch marketing automation that gives youa full suite of touch options, including automated SMS messaging and personalized drip campaigns.  Added bonus- all the features of the CRM also exist in the mobile app version keeping you efficient on the go. Their all-in-one solution featuring their CRM, marketing tools, and a website all integrate smoothly, lessening your workload and giving you back time. Full Market Leader Review

GoHighLevel offers you everything you need in one spot. You can capture leads with their unique landing pages, surveys, forms, calendars, inbound phone systems, etc. Messaging leads in their CRM is a breeze with  forced calls, SMS, emails, automatic voicemail, and Facebook Messenger. The campaigns are easy to set up, and you can respond seamlessly to leads in multiple channels. I love the built-in tools they offer. They let you collect payments, schedule appointments, and track analytics without having to integrate with other software.

When they say you don’t have to duct tape anything together they mean it. They are a complete suite platform meaning you will get a full-featured page builder to create full websites (and funnels), landing pages and featured websites come with custom menus, making switching up your CTAs quick and easy. You can also set up surveys and capture forms from the platform, and integrate directly with the page builder or embed them on your websites.

Where GoHighLevel really shines is in the lead nurture. Their campaigns are easy to set up, but what I really love is the multi-channel approach (think phone connect, voicemail drops, SMS, emails and more) of automating follow-up. The bonus is you can communicate with your leads from any device thanks to the mobile app.  

I have to say one of the best perks of GoHighLevel is its calendar application. You can capture the appointment in one straightforward flow. This with their pipeline management feature is an organizational dream. If you aren’t sold you can try GHL free for two weeks with their 14-day free trial.

Salesmate is a flexible CRM that is used in many different verticals, but have spent a lot of time researching and working with agents like you to understand the pain points day to day, and create a sales playbook that works perfectly for real estate agents and brokerages. They offer built-in call and text, a power dialer, auto call recording and more to help you reach more potential clients. 

I love that Salesmate took the time to make their CRM truly tailor to real estate agents.They have included helpful things like, being able to automate our tasks from scheduling reminders to follow up on your client’s closing anniversaries. It also allows you to outreach to all your contacts via text or email with a few clicks of a button. They have a Real Estate Sales Playbook that shows you how to best use their offerings to manage inbound leads, and how to set up a high touch (16+ times per year) follow-up drip campaign in a way that won’t annoy your clients, but will keep you top of mind for any of their buying and selling needs. 

Growing your business is the obvious goal, but growing it thoughtfully so it is sustainable is where you get the real success. Salesmate helps you with that by offering actionable intelligence through campaign insights, goal tracking, sales forecasting and custom reports and dashboards. They haveover 100+ integrations but what’s really great is they have their own built features so you actually reduce the number of integrations you need to be successful. I recommend taking advantage of the Google Suite & Microsoft 365 integrations since they allow you to house all your most important data inside of Salesmate in one central place.

Realia offers a compelling client experience from start to finish. Their intelligent CRM keeps you and your team organized with features that allow you to share where you and the client are in the process. 

For me, staying organized can be a job in itself, so I love that Realia has made their CRM efficient when it comes to organizing your client info. Your texts and emails are easy to search through, and so is tracking who is a hot lead right now, and who is not quite ready. To help you further prioritize beyond just yourself, you can even add other Team members to your deals and automation. 

Another cool feature that will help make sure nothing falls through the cracks is the fact that Realia logs all information and points of contact with a lead once you get started. You don’t have to remember log notes or scroll through the texts, they just do it for you. Total win in my book. 

I love that Realia is realistic about how you will actually grow your business. Let’s be real you will probably use multiple avenues to get leads, so it’s nice that they have integrated with the biggest Real Estate growth tools on the market to make keeping your information organized a piece of cake. They also have direct integration with Zapier that pairs Realia with tons of other apps and online tools.

A bonus is that Realia put a lot of thought into their CRM app. It will keep you efficient on the go with updates when a new lead comes in, allowing you to update your notes easily, make calls, and reach out to leads that are ready to make a move right now so you are always on top of your clients needs. Pair this with their smart marketing automations, and you will save time and be more efficient. 

LionDesk is a stand-alone CRM product designed to give you a solution that is quick to set up and easy to use. LionDesk’s CRM is picked by many brokerages because it can help new agents get up and running quickly, and also help growing agents with more communication tools to improve their lead nurture game. They have an excellent layout keeping all essential information from each lead visible and easy to edit. 

Something that stood out to me with LionDesk is all the campaign touch features that you get to make your automated campaigns a success. I’ll just name a few of the cool features for you – bulk texts, task reminders, video communication, multiple pipeline transaction management tools, and more. The video tool is especially great. It lets you create and send video emails inside the system. 

For those of us that would rather communicate on the phone, LionDesk’s  “click to call” button is great. It is in each record and allows you to dial a prospect directly from the contact record to save you time going through all the info for a phone number. They also offer an Artificial Intelligence feature that, when turned on, will enable LionDesk’s AI to communicate with your leads (creepy AND cool). It’s super simple, the prospects just text a code to a number that triggers more information to be automatically sent to the interested party–which can also trigger a campaign. Plus, you can set up paid Facebook lead gen campaigns through a system portal.

LionDesk is a CRM option for just about everyone, unless you are looking for a one-stop-shop. They do use an open API allowing you and your Team to integrate any other tools that you like to use, helping you not have to alter any of the other systems you already have in place that are working. I like how much you can customize with them, and it’s at a pretty budget friendly price. If you aren’t sure, you can try it for free for 30 days. 

Follow Up Boss is, straight up, the Cadillac of real estate agent CRMs. It was designed from the ground up to support agents and teams that deeply understand their job. Follow Up Boss provides all of the tools, lead contact options, and strategies for you to operate at a very high level.

Something we all know, but it’s great to see a CRM platform recognize it, is that you need to bring in LARGE amounts of data, leads, and prospects to grow a good business. Follow Up Boss makes it very easy for youto manage these large amounts of data and identify prospects that will do business now and in the future. 

Here’s the thing about all this data: the agent that can interact with the largest number of people consistently, over time, will always win. No transaction in real estate ever happened without first having a conversation. So Follow Up Boss allows you to have many, many, many (like a lot) conversations through voice and automation to get the ball rolling.

Follow Up Boss lets you tag your leads for precise marketing. The part I like is the integrated scoring system that will allow you to prioritize those higher-value leads. Then you can build pipelines to know exactly where each lead is in the conversion process. To take it a step further in your organization, there is an integrated dialer to make dialing leads in your database faster and more efficient. You aren’t tied to one way of contacting your contacts with FUB. They give you multiple contact options so that your follow-up can be multifaceted. 

Sometimes an all-in-one isn’t the solution because they can’t be the best at everything. With Follow Up Boss you won’t get a one-stop-shop but you will get a top notch CRM that is loaded with features. Knowing they can’t do everything, Follow Up Boss at least made sure they could integrate with the other tools that you like, so you can combine them to get all your needs met. Anything else you need that they don’t offer, you can build it or request it. If you aren’t sold on a stand alone product give them a test run for free for 14 days. 

Pipedrive is a robust web-based CRM with over 350 integration options for you. They strive to be a “one-stop sales hub” that allows  you to better manage your leads with their platform and mobile app. They are not just a real estate CRM, they also serve other verticals, which can be good and bad. 

Sometimes less is more, and that is how I feel about systems like Pipedrive that are  easy to set up, and straightforward in how you use them. They offer things like notifications to know which leads need attention by having built-in triggers around overdue activities, and the ability to import your data automatically through a spreadsheet or CRM. Just set a follow-up task for that client 30 days in the future, and you’ll get notified to touch base again. 

I don’t know about you, but I want a CRM that organizes my lead activities and helps me grow. And, Pipedrive has enough bells and whistles to get you off the ground or into the stratosphere based on your technical ability. It is customizable, offers group emailing, and has an online developer’s forum where you can go to have your questions answered. I love how you can review analytics and use their forecasting tool to try and determine your sales volume and revenue based on what’s in your pipeline. 

Even though you aren’t getting an all in on solution, you can effectively integrate Pipedrive with a variety of tools such as Google Apps, MailChimp, Trello, and many more through Zapier (an app that automates tasks between programs with triggers) to still get to integrate all of your favorite tools. 

Propertybase is an end-to-end solution with a CRM focused on connecting you and your brokerage to consumers. Their primary focus is to simplify the real estate transaction process.

Let’s be honest here, as an agent, you want the best real estate CRM, and that is what Propertybase hopes to be. It has a unique service offering the ability to integrate IDX and MLS, and it runs on Salesforce. 

It does this by giving you a hub to centralize your contacts, allowing you to manage your leads and sources all in one location. The really cool part is you can customize a set of unique rules that send leads down the pipeline based on determined activities. And you can easily manage your business from your desktop or on your phone.

You can also use their CRM on the GO option. Both offer customer relationship management tools, but Propertybase GO might be the one you want if you need a quick launch and learning period, a website, and a listing boost (social and display ads). 

No matter which CRM option you use, GO or the Salesforce edition, you’ll get automation options, integration with every MLS, and hyper-targeted nurture campaigns. Propertybase also has a good set of integrations within the real estate sector, with Docusign, Zillow, and Trulia all able to work with its software. Unfortunately, it does fall short because there are no current capabilities for Zapier, Google, or MailChimp.

Zoho offers a cost effective highly customizable CRM. With a little technical know-how and some patience, Zoho’s customization options can help you create a CRM that is tailored specifically to you and your team’s needs. 

I love that Zoho brings an out of the box solution that is simple with excellent customization options. You can create complex workflows, automation that works best for you, integrations to keep using your favorite tools with Zoho, and many other custom solutions. Along with staple integrations such as Google Suite, MailChimp, Office 365, Zoho integrates with DocuSign as well.

Something I love is their CRM’s analytics tools. As much as it pains me to say, really diving into those data driven insights is important to help grow your business. With Zia, Zoho’s virtual assistant, you get smart suggestions on when to contact your customers. It even takes into account your Teams patterns in the platform to give you personalized automation suggestions. Best part is it dives into the efficiency of your workflows to help you work more efficiently with less mistakes. 

You can create customized Zoho dashboards to have a broad overview of your business through prospect funnels and pipelines in a way that makes the most sense to you. The thing I like the most is the real-time notifications you can get from your clients to stay on top of everything. You can communicate with them all in one place but through multiple channels: live chat, emails, and calls. 

Zoho really left no stone unturned when they created their CRM. With features like a document library that intuitively connects documents and collateral with the right lead, to over 40 pre-built reports to stay on top of your pipeline success there are solutions to help you succeed every place you look. 

BoomTown offers a robust CRM, an IDX website with Agent Subdomains, customized smart drip campaigns, and automatic lead response within 90 seconds. Their CRM is great for keeping Teams organized and efficient with predictive insights, MLS updates, and smart prospecting tools. BoomTown makes it pretty straightforward. They offer four product packages: Launch, Core, Grow, and Advance. The higher up you go on the package ladder, the more features that you will receive. Their entry-level Launch package provides the staples to get you started, or you can go straight to the Advance package that will give you all the bells and whistles to succeed. 

Not all real estate CRMs are created equal, but BoomTown’s predictive CRM won’t disappoint you. It helps you know who is most likely to engage, while simultaneously giving you the insight into what listings will match each of your homebuyers best. Then it helps you organize which leads need your attention, and when to give it. Best part is they offer you their NOW mobile app to work on the go as efficiently as you do on your home computer. 

As we know, an important part of your success is your follow-up. BoomTown’s CRM makes follow up a breeze. It helps you create targeted lists that you can tag and organize to better manage your leads. To take some of the work off your plate you can set up automation for your nurturing with emails and texts and even schedule to do’s. 

If you’re a team or a brokerage managing multiple agents, the reporting dashboard provides a centralized hub for you to manage and distribute leads.You can view deals in progress and anything pending that needs to be taken care of as well. Their CRM works smoothly with their lead gen offerings helping you and your Team succeed. 

Ruuster is a customized client app that is geared towards teams and brokerages. They integrate with your CRM and provide you with client activity updates, organization for your pipeline, and a centralized feed to see all of your client communications.  

To get started with Ruuster you’ll create an account and add your leads. They give you a few options on how to do this -bulk upload, manual entry, or have them sign up through your landing page.Your clients will get invited to a custom branded version of Ruuster where you are displayed boldly throughout their journey. This helps with a common problem: Your clients don’t actually use your IDX website on their phones so property updates often go to spam, leaving your clients to go to Zillow instead.

The solution? Your own branded app, a personal Zillow meets Angie’s list if you will. It sits on your clients’ home screens, keeps them engaged with you, and allows you to monetize your vendor relationships and in-house services.

Your branding is sported online as well as in your app with Ruuster. It also comes with a full MLS integration so you  property updates sent via push notification. Fun feature – you can publish your own articles and videos in the educational center to show your expertise. 

Another feature that stood out to me is the centralized chat system. This will keep your tours and discussions on the properties organized. A bonus is their integrated vendor section gives your clients access to your trusted lenders, insurance agents, home service pros, and more.

With Ruuster you will get all of you and the clients activity, including property views, articles read, vendors contacted, etc. fully integrated into your CRM system. The combination of activity tracking, automations and data from your existing technology, will help you easily follow-up with clients at just the right moment.