The Best Real Estate CRM for 2024: Agent Reviews & Features

Why we chose it: Real Geeks is one of the best CRM solutions across multiple categories because it’s straightforward and tailored for single agents and small teams. Real Geeks’ CRM has all the tools you need in a simple interface. Their dashboard includes email drip funnels, mass marketing tools, and even built in texting to push notifications and listings to interested buyers. Have a new listing that your client may want to see? The CRM will allow you to easily send videos and photos directly to your contacts.

The Geek AI Texting Assistants are also another feature that sets Real Geeks apart from the competition. Chatbots are standing by to engage potential leads and ensure that their initial questions are answered. The chatbot, named “Robin,” can even pre-qualify your leads and arrange appointments for showings within minutes. Full Real Geeks Review.

Solo agents and small teams looking for an easy to use tool that has done for you lead generation with powerful automation tools to capture new buyers and sellers.

Why we chose it: CINC stands out for its performance, simplicity, and convenience in providing an all-in-one solution. CINC’s CRM is robust with a dialer, lead routing & tracking, an easy-to-use mobile app, and tons of customization. Something you won’t get with other competitors is CINC’s elevated drip campaign system, AutoTracks, which offers intelligent, high-performing message templates that are based on lead activity. It works through text, email, agent reminders, and tasks. 

The follow-up options are either communications that run for a set duration, through calendar specific dates you set, or a checklist that gets attached to a lead for items that need completion. Another key feature – the multiple analytics/performance reporting dashboards to make sure you aren’t ever in the dark on your conversion or lead gen efforts. Full CINC Review.

Teams, brokerages, and high-performing single agents looking for a guaranteed return on investment in first 24 months. CINC has automated tools to save you time, including high-performing text & email campaigns, integration with CINC’s lead generation, websites, and add-on features truly make it a full-service CRM.

Why we chose it: BoomTown offers a robust CRM, an IDX website with Agent Subdomains, customized smart drip campaigns, and automatic lead response within 90 seconds. Their CRM is great for keeping teams organized and efficient with predictive insights, MLS updates, and smart prospecting tools. 

Not all real estate CRMs are created equal, but BoomTown’s predictive CRM won’t disappoint you. It helps you know who is most likely to engage, while simultaneously giving you the insight into what listings will match each of your homebuyers best. Then it helps you organize which leads need your attention, and when to give it. Best part is they offer you their NOW mobile app to work on the go as efficiently as you do on your home computer. Full BoomTown Review. 

Large brokerages & teams looking for best in class multi-agent reporting dashboards and lead distribution features. It’s also great for individual agents interested in integrated IDX with agent subdomains.

Why we chose it: Market Leader has tons of automation and good tracking to help you know when people have been on your site and what properties they are viewing. It integrates with your website, marketing center, MLS, and 40+ lead sources. All that integration takes a lot off of your plate. 

Another thing that sets Market Leader’s CRM apart from competitors is how user-friendly it is. Across the board, it’s definitely a CRM/all-in-one-solution that people have less trouble operating. 

For me, a good feature is anything that makes your life easier. So, between the automation and the fact that it’s not a challenging CRM to use, you should get some time back to focus on making money, which is a win. Full Market Leader Review.

For solo agents, you get everything you need to run your business at an affordable price point.

Why we chose it: BoldTrail helps you manage and nurture customer relationships from lead to closing. With their CRM tools, you can develop automated drip campaigns, evaluate their effectiveness, and make further customizations to improve your metrics. In addition, templates are available to guide you as you set up your own drip campaigns.

From the first moment a prospect clicks on your website or completes a form, BoldTrail’s AI lead management system takes over. With this capability, you can respond to inquiries in real-time, day or night, without interrupting dinner. In addition, you can configure the AI to answer questions and set appointments. Full BoldTrail Review.

Teams, agents, and brokerages looking for an easy to use IDX integrated sites and prospecting templates. Great if you want a mobile app that allows you to access your business on the go.

Why we chose it: Top Producer is one of the best CRM solutions for lead management and routing. Their pipeline management tool works with existing lead sources and brings them all together. You’ll be able to auto-respond to leads in less than a minute with email or text, let your team know about leads, and see who has been assigned to a specific lead straight from the dashboard.

Top Producer automatically starts your custom nurture plan and intuitively sends the right message at the right time. You also have control over when the message is sent and have an unlimited cap of texts that you can send out. 

This blend of high customization and powerful automation, along with its focus on both lead generation and relationship management, makes Top Producer the best choice for small teams & indy brokers seeking a reliable, all-encompassing CRM platform.

The AI Author tool can also help write emails and text messages with less time and effort, whether for quick follow-ups or long-term nurturing. Choose a pre-loaded prompt like “market update” or “write bio”—or write your own prompt—and it’ll craft the message for you. Full Top Producer Review.

Busy solo agents who need their tool to integrate with multiple lead sources, and include ready-made marketing templates.

Why we chose it: Zurple made the list because of its innovative approach to lead nurturing, and the platform’s advanced automation & consumer behavior insights. The software itself is also able to integrate multiple lead gen tools into a coherent, automatic workflow with ease. 

Zurple is known for creating personalized communication that nurtures leads at every stage of their buying or selling journey. This makes it the perfect CRM tool for real estate brokers & teams focused on lead conversion through consumer behavior analysis and targeted communication.

Solo agents looking for advanced automation & tech integrations for prospect drip campaigns.