Keller Williams Review: Is It the Best Brokerage for Real Estate Agents in 2024?

I originally started with a brokerage who gave me no support, but when I checked out Keller Wiliams, I immediately wanted a change. They really do give the support and training you need to become successful in the business. You get so much knowledge for the cost of a slight commission, and you'll be making money in no time.

I really like being a part of this brokerage. The fact that the office is close to where I live is a plus. They offer great support, training, and make sure you have the right tools to jump-start your career. Their brokerage is so large that there are so many opportunities for open houses and also phone time to get potential buyers.

The reason I joined Keller Williams was the brand name and technology. They are extremely helpful. Unfortunately, I will be switching brokerages soon. I came to this decision because I don't think that everything promised to me was provided, like the training class and agent support.

I like the additional training they provide for new agents, it is very helpful. If you think you need additional training, I definitely recommend Keller Williams. The only con about it is that it's very pricey with all their fees.

The support you get from everyone is amazing which makes you feel like you’re never alone. Everyone is always open to help you in everything. Keller Williams is also always coming up with new things for us so nothing at all that I can think of.

Keller Williams has been the best decision I’ve made. I’ve learned EVERYTHING from them and they always make sure to help you become a better agent and person

I really like the training aspect they offer that will help new agents succeed. The technology they have surpasses anything that anyone else does. You will meet a lot of people that will become good friends with and help you on your journey. The culture that Keller Williams have at each market center is really good and I would say learn everything you can from everyone.

I believe some things to improve would be following up with newer agents that may have a harder time to grasp things. Also having more people to be there to answer your questions rather than ignore your text when you need help. Also have to really help the people that are Dual Career that can’t focus 100% full time on real estate and not be left out in the cold to fend for themselves.

The people I work with are very caring. They are interested in my success. Each office reflects the KW desire for it’s agents to find their success. My current office has team meetings twice a month. We start the meeting with prayer requests and prayer. I think this helps every agent become closer together. Prayer helps us see ourselves as family, a family that cares for each other instead of competitors in the real estate market.

KW provides excellent training. They offer CE classes regularly which help with license renewal. They work to develop vendor resources such as title companies, inspectors, mortgage companies and insurance companies. Those relationships are a great source of information. Keller Williams is a great company to work with because your success is their success. They work hard to help the agent be successful.

Keller Williams has been my brokerage for 3 years now and I love the company all around. Culture runs deep and it feels good to be a part of a company that shares the same values as me. We are now a tech company and moving in the direction we are going in, I believe that was the best move we could make! We are by agents for agents, always opportunities to put my input on things going on, there are committees, leadership, monthly meetings, etc... Training started and never stopped since day one! There’s a monthly calendar full of classes, masterminds, panels, etc most available in both person and online. There’s a sense of connectivity that I really enjoy.

Of course Keller Williams isn’t the cheapest brokerage. With all of the support and tech it makes sense but a lower monthly fee would make anyone happy I think. There’s so many more opportunities within the company I think it would be more than worth while to interview more than one brokerage but definitely have a KW or 2 on your list.

I liked the training and my sponsor and a few other agents who became my friends.

However, brokerage costs could be lower. I was also not allowed a desk even when willing to pay for one, and broker availability was limited. There was also a sense of favoritism in the office. Make sure you’re comfortable with being constantly inundated with information and expectations.

I like the accommodated office space. I was really attracted to the beautiful office. I did appreciate the organized mailroom. The front desk was friendly. The back offices with more important persons would pass you in the hall quietly. This is a horrible display of customer service. There needs to be better communication, faster response to emails from the Broker to the sponsor, more attention to dual- career agents, more assistance for agents renewing license for first time, and encouragement for ALL agents NOT just the ones at the TOP!

Hang in there. DO NOT give up despite the lack of assistance. Utilize ALL the resources made available to agents. Take as many classes as you can and ACT on what you learn. Make everything you learn a daily ritual. Most importantly, share the knowledge and experience with others. There is more happiness in giving than there is in receiving.

The support system and training are great. Fill it is a good broker for new agents! Loved working with such great people. However, I do feel you pay a lot the brokerage when you can go to others and get the same tools. I feel this is the right fit for new agents but for seasoned agents you can join somewhere else and not pay in as much

I like how agents are willing to help other agents. Most everyone will share marketing and business ideas if asked. But we need more agents in the office. Before Covid we had more agents coming in. It would be great to get back to that. Overall KW is a great place to hang your license. Great camaraderie and we are always learning and growing

There is great training, amazing people, lots of resources, Keller Williams is also nationally recognized, and I like the events and atmosphere of serving others here.

Our systems online need updating. I'd also like to see lower office fees and lower split amounts. Make sure you understand how much you pay in office fees and association dues your first few years of being an agent.

I like the continuing education provided and unlimited support. There is a difference in attitude and atmosphere here that I notice others didn't have. I joined a different brokerage when I first received my license and spent a couple of month interviewing and engaging in "day in the life" visits with my potential sponsors. In every brokerage there was one thing that they didn't have that I saw from day one upon visiting my current brokerage. At Keller Williams, EVERYONE, has a vested interest in seeing you succeed. The masterminds and willingness to share ideas, models, tools as well as support others in the building of their businesses is what I believe makes this brokerage so successful. The key is, you have to stay engaged and do the work and you will have people beside you every step of the way.

There are always things that we can improve on but as an agent thinking about my brokerage, I can't really think of anything off the top of my head. Keller Williams always has a pulse on the trends, new information, resources regarding real estate so there is always an evolution to match the changes in the industry. With that evolution a lot of innovation that aids in resetting the standard to keep Keller Williams as the top brokerage of choice.

Something to think about when entering the world of Real Estate is you just invested a lot of time just to get your license, but it doesn't stop there. Once you decide on a brokerage to hang your license you are going to have to learn how to become a Realtor, it's not just about the transaction or money, it's about the people you serve. If you can start out in that mindset then you are on your way. Don't pay attention to the splits and caps as much as you should pay attention to your continued education and personal growth. You may not understand in now but you stand to lose a lot more overall if that is what you are most concerned about. It has been my observation that to who invest their time and efforts in service, education and personal growth are the ones that have a higher Net Sales, Gross Commission Income and usually cap so fast they really don't miss it compared to others with lower splits.

The training and agent support is what I like best. They also have a very high standard for excellence that's also not restrictive.

The Luxury division could do more to train agents on how to join that field, but just a nitpick.

I like the tech package, I wish dotloop would stay . Team spirit, legal support if needed , so much knowledge, classes, brand name was also nice. I think pricing is competitive and attractive overall. But they need to have people to hire to help with command , people that actually do the command for me. I wish we had assistants ready to be hired, I believe I’m missing out big by not having that ready to go.

Great people, great environment, great training. The staff does great job at making you feel welcomed.

I will say, as a new agent coming into the business I spent way too much on lead generation. Id suggest a new agent stepping stone program where they help you generate or direct you to warm leads up to maybe $500k in production at a 60/40 split. This will help build up a new agents name as well as their confidence.

Other than that, I have no complaints or bad experiences with KW. I think it’s a place for more schooled agents. As a new agent research sponsorships that will allow you to shadow experienced agents to get a first hand look at the realities of being an agent. Also research sponsorships with low out of pockets expenses and better percentage splits.

I liked the training at KW. I liked the huge base of knowledge to draw from, and liked that it was like a career in a box. I also liked the onboard process. Try to get on a team. Make sure you are firm with who ever is giving you guidance that if you schedule a meeting you would like that person’s undivided attention for X amount of minutes otherwise it's easy to get lost.

Other tips I'd give: answer emails. Get the agents last name correct. Follow up on stand alone agents. It seemed like if you weren’t on a team you didn’t have any sort of support and you definitely were not a priority at all. I had meetings were I was trying to get help only to be interrupted about 10 times in 15 minutes that the meeting lasted. I left that meeting feeling like I needed to go to another broker ASAP!

I've always like the reputation KW has. The length of time the company has been in business tells me they know what they're doing. Having legal staff available to answer questions readily is nice, and the Amount of training that is available really helped me.

However, they need to reevaluate the commission structure. The way small agents are treated versus high volume producers. The amount of money the company spends on agents from one office versus another. BIG ISSUE - The company has a habit of rolling out new things before they are ready. This is seriously irritating - if something isn’t ready, don’t bother agents with it while They are trying to work and grow their businesses. The company needs to get their stuff in one sock and then roll out products/tools that work. Command was a disaster!!! Tired of wasting my time on things that are half baked… this has been happening since I became an agent seven years ago. The company is worried about being the first to come out with everything regardless of whether it works or not. Grrrr!

I absolutely love the culture and the technology KW offers. It has been a game changer for my business. They are vested in each agents growth. They are now even offering free real estate classes to anyone who is interested in becoming a realtor. If you are considering Keller Williams take a look at different market centers. They are all uniquely different in their own way. I’ve had the privilege of being apart of 2 and they are completely different from each other.

One negative I've noticed is retention. I think it’s hard for a new agent who is just starting off to see the companies value when they are only looking at spilts verses a transaction fee based brokerage.

I worked there part time. I miss working with people. The support was good, but I am going to leave within a few weeks. I would rather have a place with good lead generation where you don't have to cold call, but that still has a good pay plan.

Great leadership. Great people. High performance individuals leading the pack. Very nice place to work, as well as a good reputation. They need to have someone available to answer questions instead of voice mail. Great office environment!

I'm not getting the support I was told I would be getting. This is the 2nd chance I have given to Keller Williams. I left them early on and they convinced me to re-join when they had a new manager. But the promise of training and support just isn't delivered on and I'm very frustrated with that.

I chose Keller Williams because they have so much to offer:
The Training is Phenomenal.
The staff is very Professional.
The Office is a place where you Love to bring clients.
The Team Leader/CEO Veronica Barefield is Awesome.
For all these reasons & more I will select this office again.

If you want to stay on top of all the changes in real estate it’s no office like KellerWilliams office, they will make sure that when you are ready to approach clients that you know what you’re doing.

I love the culture of KW and their ability to have a contagious hunger for growth. The coaching is superb and the ability to allow agents to develop a platform to lead is a rare find.

Not sure I can pinpoint an area of improvement. KW has created a standard in the business that is hard to beat.

Training is unparalleled and coaching is worth every penny and minute!

The family attitude of helping each other. The support given by the supervisors. The commitment the firm has to all the agents. The trading provided. And totally happy with the added education

I am pleased with the support and quick responses we get

It is a wonderful place to work

What do you like about Keller Williams?
I absolutely love the people! The veteran agents are so helpful! I also appreciate the constant rotation of classes, it's spectacular and I can attend as I’m able. I like being part of a company that has a positive reputation, and KW is all about giving back to the community as well - that is big.

However, I don’t like the pressure to be at the office every time the doors are open. I really don’t like the coaching fee …. Brokers already get a cut (that’s fair) and we pay $75 a month (that’s fair), but then they take more $$ out for “coaching”! There really is no “coaching”. There are helpful classes and I get help when I need it. Most of the time I received (and still receive) help from other agents not my “coach”. When there was a “coach” it was a rah rah session and all about filling out forms for productivity tracking. It was very cookie cutter, not individualized.

I like the Training, as well as building a down line . With the down line you’re able to retire and have a income., as well as leaving a inheritance for your family.

I feel franchise fee it’s too much maybe you would consider reducing that.

You won’t find a better company to work with.

They teach how to run a business not just play in the real estate game. Love this mentality! I had left for 5 years and one of my biggest regrets! Thankful to call KW my FAMILY AND HOME!

They are doing great! Always ahead of the curve when helping agents so nothing come to mind of improvements.

How you participate is how your business shows up!

Keller Williams allows me to practice real estate at a high-level the way I like to practice. The fact that we cap is very important to me. I enjoy the atmosphere at my office. We do help each other. I’ve been in this office since 2009 and I enjoy teaching as well as mentoring other agents. Keller Williams Dallas Metro North an Dallas me to do that. I am part of the support team at our office and it’s also nice to know that the new ages have someone to reach out to when they need somebody to answer a question.

Command is horrible, I still don’t use it, and because of the rollout and the lack of clear instruction or easy access to instruction I don’t use it. I have a team and they did not start making it work for teams until recently. They never should’ve rolled it out when it did not work. To me that was an ego thing for those that developed it and those That wanted it implemented. Many agents left our office because of the crossroads of learning a new system that wasn’t working or going to another brokerage where they had a smooth polish system. Talk about a plan of failure. You asked

I am glad to see that new and experienced agents have a place in our market center. Keller Williams helps keep us in tune with the latest trends and changes in the industry.

I like the flexibility. At KW they don't try and fit us all into the same mold. They find out what our strengths and weaknesses are and assist our growth.

They could work on better communication. Most communication is last minute. Major events should be planned enough in advance you could let the rest of the company know more than a week ahead of time.

We are a family. Back stabbers don't last long here. We work together to help each other excel.

I don't like anything about Keller Williams. I was a new agent and stayed there 8 months. In all that time, no one would help me get anything done. My "mentor" had 100+ mentees and never returned my calls or texts. I would constantly ask for an open house I could do and was told yes but then no one ever gave me one or invited me to join in on one with them. I was ready to give up real estate entirely but, thankfully, met an agent at another brokerage who got me signed on with them and their awesome mentor program.

They don't help new agents. Their classes are terrible in comparison to where I am now. Their mentor program is terrible. And the advanced agents only care about themselves. It's literally "dog eat dog" there.

Don't sign on with KW. You will be miserable! We have ex-KW agents joined us in droves!

The training is excellent. Great place to start out and learn from the best. Great referral system.

Acknowledging individual agents even if they are on a team. At month end, if the office doesn’t get closing docs before they transmit they will adjust the amount the agent owes if cap or royalty started that next month and then tell them agent they now owe the office money. Even when they do get the CD and it shows it closed the previous month. This is why agents leave after they know what they are doing. There are too many options for agents to keep more of their money now. KW needs to make some changes.

Research your options.

Keller Williams has a great training program and all the agents have an abundance mentality, everyone is open and willing to help.

After the initial training an electronic jump drive or e-folder of all the information would be helpful. Adding a training document on how to ensure a proper knowledge of KW Command would be helpful. Both minor things

Definitely worth looking at Keller Williams and all they have to offer. Great organization with great people!

I dont really like anything about Keller Williams. The 1st Broker, I spoke with for about 2 minutes. I never even met the 2nd Broker! No one except Ruben Vazquez took time to help.

You could start by being actually helpful and working with new agents to help them succeed.

There are much better companies with good brokers that actually will help you succeed like I was helped by Coldwell Banker Frisco.

I like the training, support, knowledgeable broker, family environment. Will never leave. Love Tonny, Margie, Joe and my teammates from the Neal&Neal Shane, Clint, Kendall. Elisa Nabers

they don't need to improve. This company changed my life for the best. I couldn’t never dream of making so much money in my life!

If you want to be the best at what you do join the out there and it’s definitely KW city view/ Neal&Neal team

KW has a great training system and support . I’ve had so much encouragement from leadership ! KW feels like family !

The “ rules” should apply to everyone. Ethics are important and there are a couple agents that step over due to greediness and break the code if ethics but when it’s brought to leaderships attention … nothing is addressed if the agent is a top producer.

The tools are there for you to utilize but it’s up to you to utilize them . Work work work and you will succeed.
I would suggest to an agent just starting out to have at least 6 months of income saved up to cover your bills and expenses . Also , if you choose to be on a team interview for several and ask other team members about the team leader before you decide up under the team . Ask: Does the team leader play favorites, how are women treated , does the team leader follow up on his/her word, etc

I love the team atmosphere of Keller Williams. It feels like I have personal life cheerleaders helping me toward my goals. I love that education about real estate is super accessible to all agents at any level. I love the energy of the staff and their willingness to help any way at any time! The sense of community among the agents is refreshing. Everyone has a great attitude. Positivity flows through everyone!! The technology available through KW is unparalleled. Super impressive! I always feel welcomed among the agents. Even through we are competing against one another, the competitive spirit doesn’t override the fun we have together. Love it!!

I’d like to see Command become even more user-friendly.

Keller Williams is the place to be!!

I like the culture, the professional atmosphere that is very uplifting and positive at Keller Williams. I love The energy, passion and enthusiasm to do everything with excellence. All the tools, resources & leverage available to the agents, all the teachings, coachings, trainings. Abundant mindset always and living life that models God first, family and then business.

I think everything is amazing now right now, there is not anything I currently see that I have any complaints about.

Surrounding yourself with KW agents is to find success and thrive in all areas of your life!

I like the the available training and educational tools to be a successful agent. The KW agents as a whole. I think we have an awesome market center.

They could improve command.. I think it’s too many steps. Everything else is good

🙂 Be. Do. Achieve Keller Williams strong!

The support and tools provided. Everyone is so friendly and patient. The tools go beyond just hoping to be successful in closing a sale… It really is how to manage your business as a successful entrepreneur..

Anything improvement that I would like to see is completely in my hands… I’ve been providing everything I need to be

I am appreciative of the team spirit and support even though this is more of an individual sport. Thank you to everyone who is taking the time to assist a newbie or even an experienced agent with a new situation.

I really liked the classes they offered . Command was a great tool that provided many useful resources in advertising yourself online and in print.

I am not sure about KW as a whole but the individual offices , one in particular, needs to be more inclusive. And not make new agents feel overlooked or unimportant because they are not a top producer.

Stay on top of your paperwork. Never leave it up to the office to do something.

I like the profit share opportunities to build passive income at Keller Williams. I also appreciate the many trainings available to the Agents.

I do think office charges should be a variable rate for new agents coming into the business in order to attract more people because new agents (not a new agent) only thoughts are what’s the investment cost. I’ve had this concern come up to me many times over.

The energy of our culture is also important! Keep it high and include introverts lol!

I have the support and training I need to be great at my job! I work with the best in the business and know that these individuals care about my career growing.

At KW you have more than one way to make money and after you “cap” you make 100%.

What I like most about Keller Williams Realty are their values. I do know that not all agents live by them, and not all offices may live up to them. But, this is why I have been with Keller Williams for 20 years and have no reason to go anywhere else. My goal is that each of my clients see the Keller Williams values in every step of the transaction. I have always seen these values in the staff at our office and in each leader of this company. I am very proud to say I am a Keller Williams agent!

The technology side of house tends to give me the most frustration. I wish we used one of the best real estate crm's on the market, rather than Keller Williams' Command CRM. I'd also like to get more help new sources of real estate leads or the best real estate lead gen companies to use. At the same time, this company has given more to it’s agents than any other agency in existence. Patience is the name of the game.

There is no better real estate company in the world that gives more effort, time and money toward the instruction of being the best one can be in this industry. I will be forever grateful for those who have poured their lives into making my business profitable.

I like the education, and the other agents in my office. The accessibility to Broker, and office personnel.

They could improve the splits or lower the cap rates for the agents.

I wished I would have came to KW right out of RE school. I would be so much further in my career!

Top notch real estate company with the most impressive technology and branding across the real estate industry.

This company has been in the business for years so its constantly evolving with current market conditions.

If your looking to build a great foundation in your career look no further.

Keller Williams high level of training along with the team leader knowing each agent and where they are in their business. As an agent I always feel I have backing. Kw open arms to share and help one another is another one of their strong attributes.

I feel KW should have improved marketing. TV would help! Zillow is all over the TV.

I personally feel Keller Williams agents are superior as result of their training and backing from other agents in the office. Each transaction is unique and knowing there are skilled agents, team leader and broker in the drop of a hat available to Assist.

The office energy is motivating as well.

The people and the culture are amazing at Keller Williams. I have life long friends from KW. The training is also outstanding

They could improve a few things. Command is a train wreck. Takes so much time and crashes and just not very user friendly. Frustrating. Everything costs money: office fees, BOLD, coaching. I always felt like I was being pushed to do these things. Your split is super high too. Also, it’s difficult to find resources. You need one central home place where agents can find everything from classes to videos to marketing materials.

I believe KW trained me to be better than most agents out there. I will always cherish my time with KW and the friends I made there but in the end the splits and command platform became too much for me and I moved to ReMax after 6 years with KW

I love the family atmosphere at Keller Williams. The education is priceless. Everyone from the cappers to the season agents grants favorable time to anyone that needs assistance.

I love Keller Williams. This company is very innovative KWU is a 5 star university. We have education, tools, apparel. Every thing that a Realtor can hope and ask for is there.

This is a great place to hang your license. There are agents here with 20 plus years of experience. Great company!!!!