Keller Williams

4.10
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/ based on 176 reviews

Reviews:

Agent Advice verified reviews: Businesses can’t pay to alter or remove their reviews.

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4.10/5

based on 176 reviews

  • 82 Great
  • 49 Good
  • 33 Ok
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  • 7 Terrible
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I originally started with a brokerage who gave me no support, but when I checked out Keller Wiliams, I immediately wanted a change. They really do give the support and training you need to become successful in the business. You get so much knowledge for the cost of a slight commission, and you'll be making money in no time.

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The support, training, and entire atmosphere are phenomenal. They even prepared how everything was going to run with everything going on right now. We have weekly meetings and online question forms if we ever need anything. They are always available, and we are never alone, that's for sure.

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I really like being a part of this brokerage. The fact that the office is close to where I live is a plus. They offer great support, training, and make sure you have the right tools to jump-start your career. Their brokerage is so large that there are so many opportunities for open houses and also phone time to get potential buyers.

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I really like being a part of this brokerage. They have low fees, many tools, and the great support from agents and the broker. There are many trainings they provide to agents as well. They really make sure that you learn the whole selling process. I highly recommend this for new agents.

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The reason I joined Keller Williams was the brand name and technology. They are extremely helpful. Unfortunately, I will be switching brokerages soon. I came to this decision because I don't think that everything promised to me was provided, like the training class and agent support.

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I think they're just amazing. They have unlimited training classes available, and they have an extensive amount of free resources. The environment is also family-friendly. Everybody acts like they're all a big team, and they are always available for any kind of assistance you may need. Although I've been with them for a little while, I highly recommend this brokerage because they really have been good to my fellow agents and me.

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I like the additional training they provide for new agents, it is very helpful. If you think you need additional training, I definitely recommend Keller Williams. The only con about it is that it's very pricey with all their fees.

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I ❤️The character and the heart of Keller Williams. This is what captured my interest over 20 years ago! I do wish there was a way we could terminate the ability to have profit share or at least significantly reduce profit share for those who leave KW for another company. If not retroactively maybe for future agents.

I know of no other company that has the benefit of your own business but the support of being a part of a large firm. We have an on site broker, a team leader, office support and equipment, being a part of a real estate family. I wish new agents thought about "Branding". Big companies pay millions for it and we have that through KW. This is why I personally use our KW signs.

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The support you get from everyone is amazing which makes you feel like you’re never alone. Everyone is always open to help you in everything. Keller Williams is also always coming up with new things for us so nothing at all that I can think of.

Keller Williams has been the best decision I’ve made. I’ve learned EVERYTHING from them and they always make sure to help you become a better agent and person

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I like the culture, education, and pride in accomplishments. It's a great company. I'm proud to affiliate myself.

However, the leadership could improve and costs associated with carrying my license here are a little high. Just small nitpicks though.

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I really like the training aspect they offer that will help new agents succeed. The technology they have surpasses anything that anyone else does. You will meet a lot of people that will become good friends with and help you on your journey. The culture that Keller Williams have at each market center is really good and I would say learn everything you can from everyone.

I believe some things to improve would be following up with newer agents that may have a harder time to grasp things. Also having more people to be there to answer your questions rather than ignore your text when you need help. Also have to really help the people that are Dual Career that can’t focus 100% full time on real estate and not be left out in the cold to fend for themselves.

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I like how we are not in competition with our broker. I like how we are an actual family and not against each other. I like how our agents teach classes and share their knowledge. I like how we are growing. I like how our offices truly care about each of our successes! I like how KW teaches us to build our own business.

Just when I think we are spoiled with all of the cool technology, they come out with more new cool stuff! I don’t know of anywhere to improve. The support at our KW offices is a 10! I feel so lucky to be a part of our group!

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The people I work with are very caring. They are interested in my success. Each office reflects the KW desire for it’s agents to find their success. My current office has team meetings twice a month. We start the meeting with prayer requests and prayer. I think this helps every agent become closer together. Prayer helps us see ourselves as family, a family that cares for each other instead of competitors in the real estate market.

KW provides excellent training. They offer CE classes regularly which help with license renewal. They work to develop vendor resources such as title companies, inspectors, mortgage companies and insurance companies. Those relationships are a great source of information. Keller Williams is a great company to work with because your success is their success. They work hard to help the agent be successful.

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Keller Williams was a terrible experience. The “senior agents” seemed to be forced into communication with the rookie agents they were assigned. That led to massive amounts of automated texts and emails that basically had no content. I would suggest either improving the mentor system, or abandoning it all together. Having one senior agent forced to mentor 10-12 rookie agents is pointless.

Keller Williams is very clique oriented. I wouldn’t recommend getting too friendly with anyone outside of work. A minor disagreement can lead to the termination of your employment over things not related to work.

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Keller Williams has been my brokerage for 3 years now and I love the company all around. Culture runs deep and it feels good to be a part of a company that shares the same values as me. We are now a tech company and moving in the direction we are going in, I believe that was the best move we could make! We are by agents for agents, always opportunities to put my input on things going on, there are committees, leadership, monthly meetings, etc... Training started and never stopped since day one! There’s a monthly calendar full of classes, masterminds, panels, etc most available in both person and online. There’s a sense of connectivity that I really enjoy.

Of course Keller Williams isn’t the cheapest brokerage. With all of the support and tech it makes sense but a lower monthly fee would make anyone happy I think. There’s so many more opportunities within the company I think it would be more than worth while to interview more than one brokerage but definitely have a KW or 2 on your list.

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KW offers excellent training and they have a wonderful support system. They also have a great positive culture and friendly environment. I can’t think of any areas they need to improve upon although I wish the cap was lower. Keller Williams is definitely a great place to start your career. You’ll be trained better than most and have all the support you need.

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I liked the training and my sponsor and a few other agents who became my friends.

However, brokerage costs could be lower. I was also not allowed a desk even when willing to pay for one, and broker availability was limited. There was also a sense of favoritism in the office. Make sure you’re comfortable with being constantly inundated with information and expectations.

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They are giving you the tools and resources to be successful. They are not competing with you, but helping you and I love that environment.

Sometimes when one thing goes wrong it negatively affects a few other items. so having a wider variety of input prior to rolling out items is key. And also the feedback from the KW ideas is vitally important. some of those things that are done on a daily basis are key to improving the workload and increasing productivity on a level that would not be felt unless done on a daily basis. BASIC intro training (maybe video link directly where the item is) so that they can see exactly what to do with a pop up video when they are in need of assistance.

We do need to understand that back office part before going out and getting business. If you don't understand WHY your Admin or TC needs a certain document, then you'll think "Oh I'll just get these documents later from my clients". No, please get those documents up-front. Set the expectation early that you'll need these items as when things are done out of order, it can cause chaos for those helping and in the minds of your clients that you aren't organized.

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I like the accommodated office space. I was really attracted to the beautiful office. I did appreciate the organized mailroom. The front desk was friendly. The back offices with more important persons would pass you in the hall quietly. This is a horrible display of customer service. There needs to be better communication, faster response to emails from the Broker to the sponsor, more attention to dual- career agents, more assistance for agents renewing license for first time, and encouragement for ALL agents NOT just the ones at the TOP!

Hang in there. DO NOT give up despite the lack of assistance. Utilize ALL the resources made available to agents. Take as many classes as you can and ACT on what you learn. Make everything you learn a daily ritual. Most importantly, share the knowledge and experience with others. There is more happiness in giving than there is in receiving.

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I liked the idea of a program for extra training but have not received much help or training. The meetings are unprofessional and don't teach much. They seem to assume everyone knows what they know. They have pets or favorites. It's VERY disorganized and even when I asked for help I was ignored. There seems to be a culture of superiority and intolerance for those who are "different". I have seen some disregard for ethics in order to earn more money. Some agents are wonderful, ethical and care though.

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The support system and training are great. Fill it is a good broker for new agents! Loved working with such great people. However, I do feel you pay a lot the brokerage when you can go to others and get the same tools. I feel this is the right fit for new agents but for seasoned agents you can join somewhere else and not pay in as much

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My broker is the reason I stay with Keller William's. KW offers top notch education in all areas needed to make you a top producer...an agent only needs to express interest. KW is a team oriented company with agents who help other agents. Education is the reason most turn to KW. I would recommend checking with agents before making any brokerage selection and interview all brokers.

The Command platform used for transaction management is intense and not as user friendly as could be, however, staff is readily available for guidance. The platform provides for any marketing, transaction or contact data needs.

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I like how agents are willing to help other agents. Most everyone will share marketing and business ideas if asked. But we need more agents in the office. Before Covid we had more agents coming in. It would be great to get back to that. Overall KW is a great place to hang your license. Great camaraderie and we are always learning and growing

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The Culture is what I like best. It is a Christian based company and we help one another thru experience and education. They are always improving and they teach mindset which I really enjoy.

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There is great training, amazing people, lots of resources, Keller Williams is also nationally recognized, and I like the events and atmosphere of serving others here.

Our systems online need updating. I'd also like to see lower office fees and lower split amounts. Make sure you understand how much you pay in office fees and association dues your first few years of being an agent.

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I really like all the support that has been offered since I joined the KW team. The education that’s constantly offered has also been extremely helpful as a new agent. Very thankful for our broker and the rest of the KW team that continues to help others succeed.

This is a great brokerage to work with, especially coming in as a new agent. KW gives you the tools and training to help you succeed and constantly giving you support through the process.

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I like the continuing education provided and unlimited support. There is a difference in attitude and atmosphere here that I notice others didn't have. I joined a different brokerage when I first received my license and spent a couple of month interviewing and engaging in "day in the life" visits with my potential sponsors. In every brokerage there was one thing that they didn't have that I saw from day one upon visiting my current brokerage. At Keller Williams, EVERYONE, has a vested interest in seeing you succeed. The masterminds and willingness to share ideas, models, tools as well as support others in the building of their businesses is what I believe makes this brokerage so successful. The key is, you have to stay engaged and do the work and you will have people beside you every step of the way.

There are always things that we can improve on but as an agent thinking about my brokerage, I can't really think of anything off the top of my head. Keller Williams always has a pulse on the trends, new information, resources regarding real estate so there is always an evolution to match the changes in the industry. With that evolution a lot of innovation that aids in resetting the standard to keep Keller Williams as the top brokerage of choice.

Something to think about when entering the world of Real Estate is you just invested a lot of time just to get your license, but it doesn't stop there. Once you decide on a brokerage to hang your license you are going to have to learn how to become a Realtor, it's not just about the transaction or money, it's about the people you serve. If you can start out in that mindset then you are on your way. Don't pay attention to the splits and caps as much as you should pay attention to your continued education and personal growth. You may not understand in now but you stand to lose a lot more overall if that is what you are most concerned about. It has been my observation that to who invest their time and efforts in service, education and personal growth are the ones that have a higher Net Sales, Gross Commission Income and usually cap so fast they really don't miss it compared to others with lower splits.

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I like the culture, commission structure, the ever ending ways to grow your business, the training and the support was nice, and I enjoy the Agentcentric mentality.

I don't like the pricing for a family reunion that prices out the new agents. It is celebrational no one should not have the opportunity to go because a price.

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The training and agent support is what I like best. They also have a very high standard for excellence that's also not restrictive.

The Luxury division could do more to train agents on how to join that field, but just a nitpick.

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Love the strong culture & family environment with a lot of sharing of ideas between top agents. Profit share and teaching agents how to have multiple streams of income and investments is a plus. Learning-based which is great for new agents. Huge referral network. Gary Keller is the rebel of real estate and keeps pushing the envelope to ensure the company is the best place for agents to run a business.

I'd like to see more females in executive positions and more streamlined marketing services would be a plus.

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I like the tech package, I wish dotloop would stay . Team spirit, legal support if needed , so much knowledge, classes, brand name was also nice. I think pricing is competitive and attractive overall. But they need to have people to hire to help with command , people that actually do the command for me. I wish we had assistants ready to be hired, I believe I’m missing out big by not having that ready to go.

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I really liked the proximity and professional look of the Spring Cypress location. Having a front office staff to answer calls during regular business hours was also a plus.

That said, it was a little hard to get help. I know that onboarding staff’s positions change staffing frequently, I had someone in the beginning, but as a new agent, I needed help after she moved on.
Also I felt like management there didn’t really know me because they kept calling me by my license name, not my common name. Lastly, the fees were expensive. There should be a sliding scale rather than an overall monthly fee, especially during a Covid year when no one could go into the office

If you choose KW be prepared to spend money. Again having to pay fees for an office that was frequently closed during the pandemic, was not financially beneficial.

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Great people, great environment, great training. The staff does great job at making you feel welcomed.

I will say, as a new agent coming into the business I spent way too much on lead generation. Id suggest a new agent stepping stone program where they help you generate or direct you to warm leads up to maybe $500k in production at a 60/40 split. This will help build up a new agents name as well as their confidence.

Other than that, I have no complaints or bad experiences with KW. I think it’s a place for more schooled agents. As a new agent research sponsorships that will allow you to shadow experienced agents to get a first hand look at the realities of being an agent. Also research sponsorships with low out of pockets expenses and better percentage splits.

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Keller Williams provides a lot of training and technology which is great when you’re new! There are always other agents available to ask questions when they come up and the training is wonderful. Broker splits are high, but not surprisingly so given the education and technology available. It is a great company with Christian values and a focus on family - lots if support from all the agents in my market center.

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I liked the training at KW. I liked the huge base of knowledge to draw from, and liked that it was like a career in a box. I also liked the onboard process. Try to get on a team. Make sure you are firm with who ever is giving you guidance that if you schedule a meeting you would like that person’s undivided attention for X amount of minutes otherwise it's easy to get lost.

Other tips I'd give: answer emails. Get the agents last name correct. Follow up on stand alone agents. It seemed like if you weren’t on a team you didn’t have any sort of support and you definitely were not a priority at all. I had meetings were I was trying to get help only to be interrupted about 10 times in 15 minutes that the meeting lasted. I left that meeting feeling like I needed to go to another broker ASAP!

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I like the structure and feelings of stability the culture provides! I liked the feelings of belonging and the opportunity to grow as a coach. However, I left KW as Productivity Coach and went to EXP for flexibility on how I run my business, being able to offer lower splits, having only one cap fee no matter how many states I’m able to operate in, and the rev share is huge.

I will say I hated that command doesn’t work well, it’s very clunky. Office fee is too high, splits are too high, compliance requirements (mc87) are also ridiculous

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I've always like the reputation KW has. The length of time the company has been in business tells me they know what they're doing. Having legal staff available to answer questions readily is nice, and the Amount of training that is available really helped me.

However, they need to reevaluate the commission structure. The way small agents are treated versus high volume producers. The amount of money the company spends on agents from one office versus another. BIG ISSUE - The company has a habit of rolling out new things before they are ready. This is seriously irritating - if something isn’t ready, don’t bother agents with it while They are trying to work and grow their businesses. The company needs to get their stuff in one sock and then roll out products/tools that work. Command was a disaster!!! Tired of wasting my time on things that are half baked… this has been happening since I became an agent seven years ago. The company is worried about being the first to come out with everything regardless of whether it works or not. Grrrr!

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I love the people, the culture, and the environment at Keller Williams! First, the people in my office always greet me with a smile, I’ve never had a problem with any person in my office. Next, the Culture in my opinion is like non other, I e never been turned down, if I need some help. Finally the environment is an atmosphere I can be productive in, so many smiles and laughter spread about…… it’s calming! KW is a A+ place to be, believe in and your business and your business will believe in you!

The downside though is the transaction system. I don’t think that everybody should be on the same system when it comes to contracts and etc. IJS what works for you might not work for me we all different. Commission splits is something else that can be improved on. I get what’s trying to be accomplished , but in all fairness 30+% debited from your commission check, before you meet cap of course, Is a bit excessive compared to who actually did the work. My suggestions, because we should not present a problem without solutions. First, Agents should be paired with top performers at conception to the company, to insure transaction compliance. Secondly Commission splits, 70/30 split would not be overwhelming if your paired with top agents exceeding cap each year. Without being paired with other agents the split should be a lot less, because on top of that your paying desk fees if you never use a desk. With higher splits more realtors come to the company, the more experience, the more desk fees, the more diverse, everybody wins……. That’s my 2 cents. Im a KW fan, all great companies make improvements and they will!

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I absolutely love the culture and the technology KW offers. It has been a game changer for my business. They are vested in each agents growth. They are now even offering free real estate classes to anyone who is interested in becoming a realtor. If you are considering Keller Williams take a look at different market centers. They are all uniquely different in their own way. I’ve had the privilege of being apart of 2 and they are completely different from each other.

One negative I've noticed is retention. I think it’s hard for a new agent who is just starting off to see the companies value when they are only looking at spilts verses a transaction fee based brokerage.

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Even though Keller Williams as a whole is extremely unorganized, they do have great training material. Everyone I've met is always positive too which is nice.

If I had to improve one thing, it'd be new agent hire and training. New agents right out of real estate school easily get lost especially in large market centers. Unless you’re a seasoned agent most market centers are large and you’ll really have to work hard on your own. Be careful about joining a team and make sure to read the fine print when you do. Also make sure they have all their process and procedures in place in case you want to leave the team.

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I worked there part time. I miss working with people. The support was good, but I am going to leave within a few weeks. I would rather have a place with good lead generation where you don't have to cold call, but that still has a good pay plan.

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The thing I liked about Keller Williams is the culture. They offer good technology and are working on becoming a real tech company. I pay about $75 in fees per month.

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Great leadership. Great people. High performance individuals leading the pack. Very nice place to work, as well as a good reputation. They need to have someone available to answer questions instead of voice mail. Great office environment!

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I love the all inclusive culture, the learning based environment, staff who are on sight and always available to support, local broker support, always striving to support agent’s business, coaching for growth and Team structures, spirit to help agents build their personal wealth. There are way too many agents who produce very little or nothing at all. They seem like dead weight and create expense to provide for them but no return on that investment. Agents don’t take advantage of profit share and it’s a gift that needs to be understood and that is real

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I'm not getting the support I was told I would be getting. This is the 2nd chance I have given to Keller Williams. I left them early on and they convinced me to re-join when they had a new manager. But the promise of training and support just isn't delivered on and I'm very frustrated with that.

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I really enjoy the amenities of the office and the things available in house. Being able to use things like a printer or copiers at any time is really nice and helps me get my job done.

That being said, the culture and the “KW is holier than thou” mindset is really off putting. It’s almost like a cult. My word of advice: don’t necessarily just believe the stuff that KW recruits are going to tell you about how much greater it is than everywhere else. It’s not. It’s a great place but it isn’t anything that you can’t find elsewhere.

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I chose Keller Williams because they have so much to offer:
The Training is Phenomenal.
The staff is very Professional.
The Office is a place where you Love to bring clients.
The Team Leader/CEO Veronica Barefield is Awesome.
For all these reasons & more I will select this office again.

If you want to stay on top of all the changes in real estate it’s no office like KellerWilliams office, they will make sure that when you are ready to approach clients that you know what you’re doing.

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My Keller Wiliams office is overwhelming and I feel like a small fish in a very big pond. With this, I really feel like I've been left to figure the business out all on my own. They need to give more guidance and mentoring - maybe even an opportunity to shadow other agents.

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I love the culture of KW and their ability to have a contagious hunger for growth. The coaching is superb and the ability to allow agents to develop a platform to lead is a rare find.

Not sure I can pinpoint an area of improvement. KW has created a standard in the business that is hard to beat.

Training is unparalleled and coaching is worth every penny and minute!

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I liked the culture, as well as their great reputation compared to the other brokerages. They provided all the guidance and support at the beginning of my career as well as 4 years later. KW is a great company truly interested in providing high values to clients, agents and partners. They have a great platform that eliminated the multiple tools I was previously using. I chose KW after I visited a number of KW brokerages as well as other companies before deciding on KW Dallas Preston Rd because it felt more comfortable to me and was close to my house.

While, the training is good, some of the extra programs are costly for new agents.

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The family attitude of helping each other. The support given by the supervisors. The commitment the firm has to all the agents. The trading provided. And totally happy with the added education

I am pleased with the support and quick responses we get

It is a wonderful place to work

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The amount of courses is incredible, compliance is very easy, the amount of tools KW provides is great.

KW could improve the time to receive commission checks. It’s the only thing I can say.

Follow the KW system, this pays back sooner or later.

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What do you like about Keller Williams?
I absolutely love the people! The veteran agents are so helpful! I also appreciate the constant rotation of classes, it's spectacular and I can attend as I’m able. I like being part of a company that has a positive reputation, and KW is all about giving back to the community as well - that is big.

However, I don’t like the pressure to be at the office every time the doors are open. I really don’t like the coaching fee …. Brokers already get a cut (that’s fair) and we pay $75 a month (that’s fair), but then they take more $$ out for “coaching”! There really is no “coaching”. There are helpful classes and I get help when I need it. Most of the time I received (and still receive) help from other agents not my “coach”. When there was a “coach” it was a rah rah session and all about filling out forms for productivity tracking. It was very cookie cutter, not individualized.

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The culture is incredible. The training is phenomenal. The support is immeasurable. The brand recognition is amazing . The agents are helpful and encouraging. The excitement and energy are contagious.

Spending some more time helping agents find their niche.

KW Heritage is the best brokerage around, but not for everyone. Find out if it is a good fit for you.

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I like the Training, as well as building a down line . With the down line you’re able to retire and have a income., as well as leaving a inheritance for your family.

I feel franchise fee it’s too much maybe you would consider reducing that.

You won’t find a better company to work with.

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I love that the KW contract hotline is open 24/7. There are also a lot of agents so it’s been easier to get open houses scheduled with listing agents in the brokerage. That being said, it should be able to provide more competitive splits like many of the smaller or medium sized brokerages. KW seems to take the most despite its size and I’m not really finding any major differences when comparing it to the others in the market.

In talking with agents at other brokerages, specifically many of the medium sized ones, they offer all of the same features as KW, but have better split ratios. A few of them also offer free business cards and the staff are easier to work with when needing technical help. Plus they don’t have a monthly office fee. I’m in my first year and I will brake my first million before the end of the year and what I have noticed mostly is that KW seems to care more about it’s self image than the agents themselves. The agents that get the most attractive attention are the more established agents who can afford all of the office fees and new ‘features’ to go with. Not to mention, I had to file a complaint on a well established agent for how he treated one of my clients because she chose a newbie over him and he couldn’t handle it maturely. I feel like my complaint wasn’t taken seriously because the established agent brings in more money than I do. I haven’t heard anything back about it and it’s been a few days.

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They teach how to run a business not just play in the real estate game. Love this mentality! I had left for 5 years and one of my biggest regrets! Thankful to call KW my FAMILY AND HOME!

They are doing great! Always ahead of the curve when helping agents so nothing come to mind of improvements.

How you participate is how your business shows up!

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Great education.. The win win attitude. Many good systems and a brick and mortar location.

They could improve on having so much emphasis on recruiting that it looses the value of keeping producing agents.

If you are new you need a lot of quality education and guidance. KW gives you that.

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Keller Williams allows me to practice real estate at a high-level the way I like to practice. The fact that we cap is very important to me. I enjoy the atmosphere at my office. We do help each other. I’ve been in this office since 2009 and I enjoy teaching as well as mentoring other agents. Keller Williams Dallas Metro North an Dallas me to do that. I am part of the support team at our office and it’s also nice to know that the new ages have someone to reach out to when they need somebody to answer a question.

Command is horrible, I still don’t use it, and because of the rollout and the lack of clear instruction or easy access to instruction I don’t use it. I have a team and they did not start making it work for teams until recently. They never should’ve rolled it out when it did not work. To me that was an ego thing for those that developed it and those That wanted it implemented. Many agents left our office because of the crossroads of learning a new system that wasn’t working or going to another brokerage where they had a smooth polish system. Talk about a plan of failure. You asked

I am glad to see that new and experienced agents have a place in our market center. Keller Williams helps keep us in tune with the latest trends and changes in the industry.

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What I like about Keller Williams Realty is All the Available training and all the vendor introduction

Some things that I think can be improved on, would be not so much pressure on trying to get other agents to join

You have to feel comfortable with the company you go with, learning everything you can and contribute when you can.

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I like the flexibility. At KW they don't try and fit us all into the same mold. They find out what our strengths and weaknesses are and assist our growth.

They could work on better communication. Most communication is last minute. Major events should be planned enough in advance you could let the rest of the company know more than a week ahead of time.

We are a family. Back stabbers don't last long here. We work together to help each other excel.

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I like the size of the company structure. Tools for education, networking. Having Gary Keller fight for us as agents is very rewarding and becoming for us in the industry.

They could improve on overwhelming the accounting department. Hold agents accountable for not turning in their docs on time.

Learn from those who are successful don't try to be John Wayne and figure it out on your own

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I don't like anything about Keller Williams. I was a new agent and stayed there 8 months. In all that time, no one would help me get anything done. My "mentor" had 100+ mentees and never returned my calls or texts. I would constantly ask for an open house I could do and was told yes but then no one ever gave me one or invited me to join in on one with them. I was ready to give up real estate entirely but, thankfully, met an agent at another brokerage who got me signed on with them and their awesome mentor program.

They don't help new agents. Their classes are terrible in comparison to where I am now. Their mentor program is terrible. And the advanced agents only care about themselves. It's literally "dog eat dog" there.

Don't sign on with KW. You will be miserable! We have ex-KW agents joined us in droves!

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The culture is for real. The training is great for newbies, especially Ignote. Command gives us a great tool to know where we are all the time and customize it for our own growth.

The recruiting platform leaves too many holes for folks to step in at the last minute and "intercept" people we have recruited and take them as their own. I have had at least 4.

Look in your own office listings first when looking for homes or properties for sale. It makes the potential for commission on both ends of the deal and that helps for there to be profit to share in our Profit Share program!

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The training is excellent. Great place to start out and learn from the best. Great referral system.

Acknowledging individual agents even if they are on a team. At month end, if the office doesn’t get closing docs before they transmit they will adjust the amount the agent owes if cap or royalty started that next month and then tell them agent they now owe the office money. Even when they do get the CD and it shows it closed the previous month. This is why agents leave after they know what they are doing. There are too many options for agents to keep more of their money now. KW needs to make some changes.

Research your options.

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I liked that KW was a big player. Licensed in two states I thought it would be a good fit. They focus highly on marketing for the brand.

When the agency started marketing itself to agents that we are a technology company was when we lost our way. I was recruited with the notion it was agent focused. None of which was real.. No advantages over previous agency and the training did not compare. Command is a cumbersome database.

The industry is changing and KW will need to address how it handles clients and it’s agents.

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Keller Williams has a great training program and all the agents have an abundance mentality, everyone is open and willing to help.

After the initial training an electronic jump drive or e-folder of all the information would be helpful. Adding a training document on how to ensure a proper knowledge of KW Command would be helpful. Both minor things

Definitely worth looking at Keller Williams and all they have to offer. Great organization with great people!

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Stated culture and training. Wish the walk was as great as the talk. It is not. I’ve been with them for 13 years and there is a much stuff that changed and became anticultural.

Do what you say you are going to do and care- really genuinely care and don’t make it about the money or the numbers

Just hold them to thier word and don’t accept nonsense

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I dont really like anything about Keller Williams. The 1st Broker, I spoke with for about 2 minutes. I never even met the 2nd Broker! No one except Ruben Vazquez took time to help.

You could start by being actually helpful and working with new agents to help them succeed.

There are much better companies with good brokers that actually will help you succeed like I was helped by Coldwell Banker Frisco.

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Howard Rose and Kevin Cannon are both great leaders within the market place. I do love that KW dedicates it’s time and resources to helping its fellow entrepreneurs.

KW is always marketing to me for paid services. I don’t like it.

We are commercial, and commercial is an afterthought within the organization. They should dedicate more resources to become known for residential and commercial alike.

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I like the training, support, knowledgeable broker, family environment. Will never leave. Love Tonny, Margie, Joe and my teammates from the Neal&Neal Shane, Clint, Kendall. Elisa Nabers

they don't need to improve. This company changed my life for the best. I couldn’t never dream of making so much money in my life!

If you want to be the best at what you do join the out there and it’s definitely KW city view/ Neal&Neal team

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I absolutely love KW City View! I left to work in the title industry for a short period of time, and I came back as soon as a could. These people are like my second family. I know that if I needed help (outside of real estate), I could call almost anyone on the roster, especially the leadership team, and they’d be there for me in a heartbeat. They offer excellent training, and there’s always a broker available to answer contract questions.

I honestly can’t think of anything besides keeping the restrooms stocked with toilet paper and paper towels.

My advice for new agents is to always interview with several brokerages. You will know when you are “home.”

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KW has a great training system and support . I’ve had so much encouragement from leadership ! KW feels like family !

The “ rules” should apply to everyone. Ethics are important and there are a couple agents that step over due to greediness and break the code if ethics but when it’s brought to leaderships attention … nothing is addressed if the agent is a top producer.

The tools are there for you to utilize but it’s up to you to utilize them . Work work work and you will succeed.
I would suggest to an agent just starting out to have at least 6 months of income saved up to cover your bills and expenses . Also , if you choose to be on a team interview for several and ask other team members about the team leader before you decide up under the team . Ask: Does the team leader play favorites, how are women treated , does the team leader follow up on his/her word, etc

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I would have liked Keller as an independent agent. I did not like working with DMTX at all and loved being independent with RE/Max and eXp as well as a boutique firm in Chicago.

They could improve on the teams taking large splits on personal leads and without pay demand that you drop everything on a dime to show their properties with no notice.

Do not join a team with Keller Williams.

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I love the team atmosphere of Keller Williams. It feels like I have personal life cheerleaders helping me toward my goals. I love that education about real estate is super accessible to all agents at any level. I love the energy of the staff and their willingness to help any way at any time! The sense of community among the agents is refreshing. Everyone has a great attitude. Positivity flows through everyone!! The technology available through KW is unparalleled. Super impressive! I always feel welcomed among the agents. Even through we are competing against one another, the competitive spirit doesn’t override the fun we have together. Love it!!

I’d like to see Command become even more user-friendly.

Keller Williams is the place to be!!

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The Staff are amazing! I thought I might get lost in such a large office within a large company. Never happened. Before COVID everyone was accessible and happy to help with just about anything, from our Admin staff to our Brokers. And, you didn’t have to hunt for anyone since they all seemed to teach one or more of the numerous classes the company offers. I think every agent should start at Keller Williams. You may never want to work anywhere else.

There are areas for improvement. Classes are sometimes canceled without proper notifications to the agents. This happens too often.

I think the KW website is a dinosaur. It’s not intuitive when looking for things and the search function is the worst I’ve experienced. These a just a couple of the many issues I found with the website.

There are two full-time Coaches for new agents. That’s a Wonderful benefit! They just need one or two more Coaches. Two just isn’t enough.

Classes are great, as far as they go. I took several classes on doing Open Houses but never felt proficient. The classes are all lectures with questions and answers. It’s helpful but a live demo or video of a live Open House, or a mock Open House would help immensely.

There’s more but the good far outweighs the bad at Keller Williams.

There are many, many, reasons why Keller Williams is Number 1 and the best way to discover them is to work there. You won’t regret it.

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I like the culture, the professional atmosphere that is very uplifting and positive at Keller Williams. I love The energy, passion and enthusiasm to do everything with excellence. All the tools, resources & leverage available to the agents, all the teachings, coachings, trainings. Abundant mindset always and living life that models God first, family and then business.

I think everything is amazing now right now, there is not anything I currently see that I have any complaints about.

Surrounding yourself with KW agents is to find success and thrive in all areas of your life!

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I like the people and leadership. Trainings and support of staff. Office accessibility and development if agents

They could improve Command and systems. Paperwork is too difficult

For new agents this is the best company to be

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I like the the available training and educational tools to be a successful agent. The KW agents as a whole. I think we have an awesome market center.

They could improve command.. I think it’s too many steps. Everything else is good

🙂 Be. Do. Achieve Keller Williams strong!

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I like that when I tell people that I’m with Keller Williams the know and respect the name. It makes it easier to get my foot in the door. The name has great brand recognition.

I feel lost in a pool of hundreds of people. I started during covid. I still have not done orientation and no one even seems to care. I really know very little about the ins and outs that the brand has to offer. And I’m a bit overwhelmed. Because I feel like once I do submerge myself there will be too many things to involve myself in. So I keep a low profile trying to decide if this is even what I want to do anymore. I’m just another number. Covid really shot a hole in my ballon. And left me with a lot of questions.

Right now there are more agents in this country than there are listings. If you want to succeed in real estate, you should have at lease 3-6 months of money saved to pay for bills and necessities. If you don’t, find a job that pays a salary while you are learning real estate. It will take at least that long to start making money. Unless of course you already have a few bones lined up to list or buyers ready and waiting for you. That’s just the hard true reality!

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The support and tools provided. Everyone is so friendly and patient. The tools go beyond just hoping to be successful in closing a sale… It really is how to manage your business as a successful entrepreneur..

Anything improvement that I would like to see is completely in my hands… I’ve been providing everything I need to be

I am appreciative of the team spirit and support even though this is more of an individual sport. Thank you to everyone who is taking the time to assist a newbie or even an experienced agent with a new situation.

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I like the support our team leader, broker and other agents offer. The daily/weekly zoom meetings and classes have been a tremendous help! Especially for a fairly new agent as myself. I also like that the company is well known and respected. I’m proud to say I’m a Keller Williams Agent.

As a fairly new agent who chose to be on a Team, it’s hard to say what I feel should be improved upon . As I enter into more contracts and transactions I’m sure I will come up with a few ideas. But for now, I am pleased.

If you are a first time agent, KW should definitely be on your radar for Brokerages to consider. They have so many training opportunities available.

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I really liked the classes they offered . Command was a great tool that provided many useful resources in advertising yourself online and in print.

I am not sure about KW as a whole but the individual offices , one in particular, needs to be more inclusive. And not make new agents feel overlooked or unimportant because they are not a top producer.

Stay on top of your paperwork. Never leave it up to the office to do something.

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At Keller Williams my market center has been very helpful! Family oriented. Great people to be involved with. Education is great! Values are right in with mine.

They could improve on communication, timely resolution to issues with Command. Keeping in touch to see how progress is going

I really like the Bold program and the Broker for my market center is amazing! Always answers and honest!

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I like the profit share opportunities to build passive income at Keller Williams. I also appreciate the many trainings available to the Agents.

I do think office charges should be a variable rate for new agents coming into the business in order to attract more people because new agents (not a new agent) only thoughts are what’s the investment cost. I’ve had this concern come up to me many times over.

The energy of our culture is also important! Keep it high and include introverts lol!

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Keller Williams is an amazing company. What makes keller Williams amazing is the incredible support of helping agents build their real estate business. They have great resources as coaching, technology and they help agents improve themselves as a person. Keller Williams have created each office different to fit people’s needs. For example, the office I choose west Fort Worth, they are a small office. That is what I felt was best for me. I like everything about my office, the environment that was created, the support in improving your business, and the support they is giving to an agents personal life. They have created a family relationship and that is important in a work space.

I know there’s always room improvements, but me personally I don’t see things that need improving. Keller Williams is always doing something to improve their company and creating new opportunities of growth, which is amazing for agents like me. Keller Williams has made it possible to create classes, apps and etc. that fits each agents needs.

I love to share to another agent is that keller Williams is the best company to work under. Keller Williams Is there for you to improve your self and your business. They also make clear that family is important and keller Williams has made it possible to help agents in need. What made me choose keller Williams is what I was told the order of importantes is God, Family and then business.

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I have the support and training I need to be great at my job! I work with the best in the business and know that these individuals care about my career growing.

At KW you have more than one way to make money and after you “cap” you make 100%.

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I appreciate the training available, the mentorship, the teamwork, and the overall support from my broker, my office staff, and my peers. Each and every time I have had an unusual situation, there has been someone at my office willing and able to help me navigate it. I can text my broker, the office leadership team, and the staff anytime I need something and they are always available to help. I've been flattered to be the person other agents call when they are in need of my expertise. Most of all, I appreciate the attitude that we're all in this together. I don't know that all of that applies to every Keller Williams office. I do know that Steven Schlueter and my broker, Avis Wukasch create the best work environment possible.

I hear other agents from other brokerages complain about the fees Keller Williams charges for training and for transactions. That might be true, but I think it's all about the type of office you want to be in and the amount of support you want to have. Keller Williams would not be right for every agent. As an experienced agent, I still appreciate the continued education and support when things get complicated. Other agents may not think that's worth the money they pay.

I worked at two different brokerages before Keller Williams. I love the environment at Keller Williams so much that I joke that I drink the Kool-Aid! As a newer agent, I don't think any other brokerage can possibly compare. As an experienced agent, I'm just too happy to ever leave.

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What I like most about Keller Williams Realty are their values. I do know that not all agents live by them, and not all offices may live up to them. But, this is why I have been with Keller Williams for 20 years and have no reason to go anywhere else. My goal is that each of my clients see the Keller Williams values in every step of the transaction. I have always seen these values in the staff at our office and in each leader of this company. I am very proud to say I am a Keller Williams agent!

The technology side of house tends to give me the most frustration. At the same time, this company has given more to it’s agents than any other agency in existence. Patience is the name of the game.

There is no better real estate company in the world that gives more effort, time and money toward the instruction of being the best one can be in this industry. I will be forever grateful for those who have poured their lives into making my business profitable.

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Keller Williams has good people. Able to help and give advice even with a busy schedule. I liked April and Dustin a lot.

They could improve with some evening trainings if possible for side job positions

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I like the education, and the other agents in my office. The accessibility to Broker, and office personnel.

They could improve the splits or lower the cap rates for the agents.

I wished I would have came to KW right out of RE school. I would be so much further in my career!

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KW as a whole not much of anything. We are only still here because of our Broker. She has been a great friend to us over the years.

KW should do a monthly flat rate, do away with cap requirements, also do away with Command!!!!!!

Technology is a disaster and NOT user friendly!

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Top notch real estate company with the most impressive technology and branding across the real estate industry.

This company has been in the business for years so its constantly evolving with current market conditions.

If your looking to build a great foundation in your career look no further.

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This a place that provides a positive environment where people can grow to whatever level of an agent they wish to be. Marty Kelly is someone I have known for many years . Always available, supportive. Creates that positive place.

I really don't have anything to suggest for improving an already positive place.

Nice folks all coming from different backgrounds.

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Keller Williams high level of training along with the team leader knowing each agent and where they are in their business. As an agent I always feel I have backing. Kw open arms to share and help one another is another one of their strong attributes.

I feel KW should have improved marketing. TV would help! Zillow is all over the TV.

I personally feel Keller Williams agents are superior as result of their training and backing from other agents in the office. Each transaction is unique and knowing there are skilled agents, team leader and broker in the drop of a hat available to Assist.

The office energy is motivating as well.

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Keller Williams has a fantastic training program for their new agents. KW also truly cares about their agents and offers a lot of support as well as continued education opportunities.

I do think they take too much from the agent’s commission. Before capping at $21,000
An agent gives more than 30% of their commissions to KW. I also don’t care for the royalty fees. Even after capping we still get charged a royalty fee. I also wish they wouldn’t shove BOLD down our throats. I have done it twice and I feel guilty if I don’t do it every time. It is too expensive.

If you are a new agent just getting started, KW is the place to be!! They have wonderful classes and awesome coaching available too.

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The people and the culture are amazing at Keller Williams. I have life long friends from KW. The training is also outstanding

They could improve a few things. Command is a train wreck. Takes so much time and crashes and just not very user friendly. Frustrating. Everything costs money: office fees, BOLD, coaching. I always felt like I was being pushed to do these things. Your split is super high too. Also, it’s difficult to find resources. You need one central home place where agents can find everything from classes to videos to marketing materials.

I believe KW trained me to be better than most agents out there. I will always cherish my time with KW and the friends I made there but in the end the splits and command platform became too much for me and I moved to ReMax after 6 years with KW

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The resources they provide are exceptional. There is training on all real estate topics, We are updated on all new laws and regulations.

Some of the fees could be reduced. I know they have to have a certain amount of funds in order to provide all of their many services. I

It's really wonderful when you hit the capping point. It's great to receive 100% of your commissions!

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I love the family atmosphere at Keller Williams. The education is priceless. Everyone from the cappers to the season agents grants favorable time to anyone that needs assistance.

I love Keller Williams. This company is very innovative KWU is a 5 star university. We have education, tools, apparel. Every thing that a Realtor can hope and ask for is there.

This is a great place to hang your license. There are agents here with 20 plus years of experience. Great company!!!!

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I love all of the resources and the culture of this brokerage! They want you to succeed and give you all the tools to do so.

I don't see anything that needs to change. You guys are doing great!

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About

Keller Williams is the largest real estate franchise in the US. Each office is individually owned and operated. Currently, KW has the most agents, sells the most units, and leads in sales volumes in the US. If you’re a new real estate license holder, partnering with KW is a great place to hang your license with the leading real estate brokerage in terms of training, technology, systems, and more.

Each Keller Williams marketplace offers a unique work environment. Schedule interviews, ask to attend training sessions, and learn all you can about a particular office, including the number of agents, market share, mentorship opportunities, etc.   Keller Williams’ reputation, substantial market share, training opportunities, and focus on technology —are all signals that you’ll have everything you need to get your business off the ground. 

Keller Williams Realty History and Quick facts


  • Founded by Gary Keller and Joe Williams.
  • Franchising started in 1991.
  • Was the largest real estate firm in Austin within two years of launch.
  • Had an initial roster of 32 agents who raked in 28 million in sales volume.
  • In the 1980s, the company faced several challenges, including top producers leaving, harsh market conditions, and the housing bubble. The company began sharing revenue in 1987. It was meant to make the company so attractive that no agent would want to leave.
  • KW grew steadily from the 1990s, and in 2011 overtook Century 21 to become the second-largest real estate franchise.
  • KW Worldwide manages the company’s global growth and franchising.  KW Worldwide has expanded into Asia, Africa, Australia, Europe, Middle East, New Zealand, and Central & South America.

Company Culture


pexels-fauxels-3184418Keller Williams’s rapid growth and success (even during the housing crash of 2008) has resulted from the excellent leadership and company culture.  It borrows from the dependent real estate brokerage model (business-oriented with low-splits), and the independent flat-fee brokerage model (client-oriented with high-splits) to create an interdependent relationship that fosters the mutual benefit of both parties.

At the heart of the franchise is a code of shared beliefs and values. “God and family first, then business.” This set of shared value is called WI4C2TS:

  • Win-Win or no deal for mutual benefits.
  • Integrity
  • Customer-first approach.
  • Commitment is expected in everything. For instance, agents are encouraged to work full time.
  • Communications focused on seeking understanding.
  • Creativity is encouraged as ideas are seen to bring results.
  • Teamwork which entails people working together to create more results.
  • Trust solidified by honesty.
  • Success sought from making agents more productive.

What is Keller Williams Realty Profit Share?


Profit-sharing is a system of rewarding agents for bringing in other producing agents, who will contribute to the company’s growth. You become a sponsor to the associates you sign on and receive up to 50% of the profits they generate. The profit-sharing tree goes down 7 levels, similar to a multi-level marketing scheme. In fact, it has been labeled a “pyramid scheme.” However, it’s simply the way the real estate industry works. Retirees still receive profits as long as the agents they brought in are productive. It’s a good way to earn passive income.

Keller Williams Realty Training


pexels-gerd-altmann-21696Keller Williams has some of the best training in the industry. Ongoing training for new associates is offered under the Ignite program. With Ignite, top producers in your office teach you how to sell. The program prioritizes lead generation with concepts like the “Daily 10/4” and scripts to use in each situation.

The company dubs itself as “education-based,” and there are plenty of learning opportunities, including:

  • Keller Williams University – Senior staff members create courses for newer agents. They revolve on topics to do with lead generation, leadership, etc.
  • KW Connect – A portal used to access videos, audio, files, KWU courses, and more.
  • KW Family Reunion – An annual meeting where agents, brokers, and other industry players meet to socialize and learn from one another.

FAQs

  • Access to high-quality training.
  • Established support systems. Managers and team leaders are non-competing, eliminating conflict of interest.
  • Family-like culture with strong shared values.
  • Cutting-edge technology, for instance, the KW eEdge platform. This lead-to-close program simplifies how you manage all leads, transactions, marketing efforts, action plans, and contacts. The Keller Williams Control System is easy to use and comes with a built-in KW website.
  • Profit-sharing up to 7 levels.
  • Favorable commission split (70/30) with graduated split capped.

KW has a graduated split capped arrangement. For the first transactions during the year, the split is 70/30. The market center takes 30% of the commission; you receive 70%. 

Franchise fees are included in the 30% split. Market centers can only collect commissions up to their allocated annual caps – which are based on their operating expenses. Once your office collects its capped amount, you’ll receive 100% of the commissions. At the end of the year, you roll back to the 70/30 split.

Agents at KW don’t earn a salary. However, market centers have permanent staff like real estate assistants, managers, and team leaders who receive compensation. 

According to KW.com, new associates spend about $1000 to $1500 to get set up.   Most of the fees include marketing expenses, office expenses, desk fees, technology fees, membership to Realtors Association, internet fees,  etc. Costs might be lower or higher depending on the marketing center you join. 

Besides residential properties, you can specialize in commercial, luxury, and land.

Your monthly fees may range from $50- $85. Some of the recurring fees include eEdge platform ($10), KW Connect ($10), Technology fees ($10), etc.

The most commonly heard gripe with KW is the relatively high fees & costs.

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About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 5/20/2022