Last updated March 2025

The Best Real Estate Website Builders (2025 Updated!)

We evaluated dozens of companies focusing on website building for real estate agents before deciding on the best of the best. Grow your pipeline and close more deals than you have in the last 12 months!

Our Top Pick

9.9

Agent Score

Best fully integrated system with targeted marketing tools

Proprietary Conversion Playbook and Success Program
Configurable layouts
Easy management tools
Easy setup

Get Pricing ›

Demo Review

9.8

Agent Score

Best all-in-one solution

Custom lead capture forms
Quick market report features
Home valuation tools included
Tool is built into your website

Get Pricing ›

Demo Review

9.7

Agent Score

Best for solo agents

Unlimited custom pages
Can capture leads easily
Integrates with MLS
Develop your own digital assets

Get Pricing ›

Demo Review

9.6

Agent Score

Best for real estate teams

AI Copilot crafts messages & helps nurture leads
Zip Code Blast is a cheap way to get cheap and fast leads
SEO-optimized & fully customizable IDX websites
“Social Studio” allows seamless and native social posting across all major platforms

Get Pricing ›

Demo Review

9.5

Agent Score

Best for consistent, proven designs

Leads are tested for quality
e-alerts included
Lead distribution is automated
Portal allows users to create their own ads

Get Pricing ›

Demo Review

Jim Gray, Lead Generation Expert3/13/2025

Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More

Our Top Picks for Website Builders

Our Top Pick

CINC

9.9

Agent Score

Best fully integrated system with targeted marketing tools

Proprietary Conversion Playbook and Success Program
Configurable layouts
Easy management tools
Easy setup

Get Pricing

View Demo

Overview

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.

Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.

Their IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together. They keep Teams working together like a well oiled machine.

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data.

I love that CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert.
Pros & Cons
Perfectly suited for Teams/Brokers

Don't need to be a techie to get all the value

Powerful & flexible lead gen

Guaranteed Sales Program
Learning curve for feature use

Higher base pricing due to the "full-service"

Lack of customizations options

Concluding Thoughts

In addition to being an easy tool to learn, CINC also offers Agent Advice customers $3,000 in free leads to first year users. That is 300-500 free leads for teams & agents in their first year using CINC.

Final Grade:

A+

Real Geeks

9.8

Agent Score

Best all-in-one solution

Custom lead capture forms
Quick market report features
Home valuation tools included
Tool is built into your website

Get Pricing

View Demo

Overview

Why we chose it: If you’re looking for an all-in-one solution to maximize your presence online, Real Geeks has you covered.

Real Geeks is an end-to-end lead generation solution that offers an IDX website, a CRM, and paid lead solutions. They have you completely covered, which is why they earn our second best overall website builder for real estate.

One of their greatest features we found during testing is their high-converting IDX websites with forced registration.

The sites are fully customizable and offer a blogging tool and calls to action (CTAs). They’re always rolling out new features and have tons of templates to choose from, which is great for solo agents. And, visitors can easily search for listings and locate them with their dynamic map functions.

Some other features their website builder includes are A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools. Real Geeks websites have tremendous SEO ranking possibilities.

They also has a solid CRM that works in tandem with your custom site.
Pros & Cons
End-to-end solution

Reasonable pricepoint

Quick turnaround
Very little customization

Limited content marketing resources

Concluding Thoughts

Real Geeks ensures that your website should be highly trafficked with a full suite of tools and unique features to help you along the way. There’s a reason Real Geeks is so highly regarded by agents; it works.

Final Grade:

BoldTrail

9.7

Agent Score

Best for solo agents

Unlimited custom pages
Can capture leads easily
Integrates with MLS
Develop your own digital assets

Get Pricing

View Demo

Overview

Why we chose it: BoldTrail’s website has many features to help you streamline the work of lead capture, relationship management, advertising, outreach, transaction management, and much more.

BoldTrail is designed to help you capture and manage prospects, supporting every process involved to get from lead to closing. With their tools, you can capture leads from your team or individual websites and social media sites such as Facebook or Twitter.

When it comes to real estate, you want to be able to create a recognizable brand that provides a consistent experience. BoldTrail lets you develop your own digital assets, so your website will be all you. You can configure your team and individual pages, property pages, lead captures, and other content with your branding, image, and color schemes.

To give you an even more seamless experience, BoldTrail integrates with MLS to allow your customers and clients to search for properties and get the newest listings as soon as they are listed. With this integration, you keep customers on your website to search for real estate instead of sending them to another website.
Pros & Cons
Robust platform with lots of tools

Great reporting availability

Ability to send mass emails & texts
Can be pricey

Overwhelming platform for new agents

Concluding Thoughts

Working with lenders is easy with BoldTrail’s lender integrations. These integrations make it simple to cost-share with your lenders. Each lender will be billed separately and receive their own login credentials.

Final Grade:

Lofty

9.6

Agent Score

Best for real estate teams

AI Copilot crafts messages & helps nurture leads
Zip Code Blast is a cheap way to get cheap and fast leads
SEO-optimized & fully customizable IDX websites
“Social Studio” allows seamless and native social posting across all major platforms

Get Pricing

View Demo

Overview

Why we chose it: Lofty stands out as a value for brokers and teams looking to increase agent production but can still be used by solo agents. It’s a cutting-edge lead generation and productivity platform designed to help attract, nurture, and convert high-quality leads efficiently. Using advanced AI-driven targeting, Lofty identifies motivated buyers and sellers, delivers exclusive leads, and automates follow-ups with smart CRM integration. You get leads from Google Ads, Facebook, AI Lead Engagement, Direct Mailers, and more.

The platform provides customizable landing pages, optimized ad campaigns, and real-time analytics to maximize conversion rates. With Lofty, agents can streamline their marketing efforts, reduce manual tasks, and focus on closing more deals while ensuring a steady flow of high-intent prospects.

Lofty stands out by offering seamless automation and smart insights, enabling teams to engage with leads at the right time with the right message. Team leads can also rollup performance and track & assign leads by agent and lead source with ease.

The platform’s intuitive dashboard simplifies lead tracking and follow-ups, while AI-powered nurturing keeps prospects engaged until they’re ready to buy or sell. Whether you’re an individual agent or a growing team, Lofty provides all the tools needed to scale your business and stay ahead in a competitive market in one intuitive platform.
Pros & Cons
Flexible pricing

Scaleable and affordable for teams

Transparency about how leads are generated
Product updates make it hard to keep up with what's new

No free trial

Concluding Thoughts

A good option for teams and brokerages looking for a way to increase productivity and scale their business by bringing in a variety of leads.

Final Grade:

BoomTown

9.5

Agent Score

Best for consistent, proven designs

Leads are tested for quality
e-alerts included
Lead distribution is automated
Portal allows users to create their own ads

Get Pricing

View Demo

Overview

Why we chose it: If you’re JUST looking for a website builder, BoomTown is frankly too expensive. BUT, it’s really a full-service real estate package meant for teams and brokerages.

Included in their service is an IDX-enabled website builder, a comprehensive CRM, and complete digital marketing services with a focus on PPC ads. Because it’s meant for teams, they also offer plenty in terms of team management and lead pipeline distribution.

BoomTown’s website builder uses a consistent design proven to convert visitors. Their home search websites require registration, immediately giving you a lot of opportunities for leads from those looking to view listings.

Plus, the pages load quickly and the website is very simple to navigate. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings.

BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website).
Pros & Cons
Great PPC lead generation

Perfect for brokerages

Easy to use
No content marketing

No ownership over lead generation

Brokerage-level prices

Concluding Thoughts

Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get. So, if you’re a team or brokerage, lead management and distribution are made simple through automation.

Final Grade:

A-

Honorable Mentions

I had a high bar in picking the best of the best website builders. These website builders didn’t make the cut (frankly, they’re not as great as my top picks – but they were also considered).

Ylopo

9.1

Agent Score

Best for lead nurture systems

Easy navigation
Fast load times
Dynamic ads which bring you more buyers
Mobile responsive

Get Pricing

View Demo

Overview

Ylopo is a real estate marketing platform, that provides branded websites, nurturing tools, dynamic ads, and campaign management to help Teams excel at every turn.

Ylopo helps agents create branded search websites with customizable landing pages featuring your brand and listings. It makes customization easy, and every website is totally mobile-friendly.

In addition they offer home search IDX and are AI-enhanced, including an sms chatbot, making them excellent at lead capture.

Their AI-driven lead nurturing systems learn from user behavior and send personalized communications to each lead, helping better engage them. Plus, Ylopo’s IDX integrates with any MLS, helping it stand out amongst its competitors.
Pros & Cons
The most advanced SMS-text real estate chatbot in the industry

Integrates with almost all best in class CRMs

Branded search websites are AI-enhanced lead capture machines

Most sophisticated IDX website in the industry
No native CRM

Not the greatest for SEO

Concluding Thoughts

The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

Final Grade:

B+

Sources & Editorial Resources

Other resources: I have guides on the ins and outs of the topics you need to know to be a successful estate agent (like circle prospecting, probate leads, real estate website builders, real estate lead generation companies, or a well designed real estate CRM). If you’re looking for more advanced topics like how to generate mortgage leads, real estate ads, building your own real estate lead generation website, which real estate marketing tools you’ll need, the best credit cards for realtors, how to build a successful social media strategy, or even just real estate marketing ideas in general, you can try looking for a real estate mentor or an answering service that can help show you the way. Or check out real estate investing ideas or side hustles that can help give you a financial boost.

Reviewed by Chris Heller | Fact checked by Kayla Conboy

The Agent Advice Advantage

Our team has done the work for you. Here’s a breakdown of how we reviewed and rated lead-gen software

Comprehensive Comparision
AgentAdvice.com is here to provide you in-depth, first-hand reviews from top real estate agents – and let you be the judge.

Powered by Agents
Every single page of AgentAdvice.com has been created with the help of real estate agents across the United States and Canada.

Full Market Scan
No stone is left unturned as we compile each of the top options on the market to provide a birds eye view.