The Best Real Estate Website Builders (2024 Updated!)

Luxury Presence is the fastest-growing digital platform for agents, teams, and brokerages. Their award-winning real estate websites, modern marketing solutions, and AI-powered mobile platform help agents attract more business, work more efficiently, and serve their clients.

Luxury Presence is trusted by more than 12,000 real estate businesses, including over 20 Wall Street Journal Top 100 agents.

The powerful backend of Luxury Presence also offers fast sync times to the MLS, meaning your website is always up-to-date with the latest in listing data before your competitors.

The latest release from Luxury Presence is Presence Copilot; an AI-powered mobile app that gives real estate professionals a way to create a personally branded app experience for their customers and power real-time collaboration. This “assistant in your pocket” makes it easy to stay organized, enables on-the-go communication, and impresses clients with a branded consumer app.

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Luxury Presence offers optimized landing pages and innovative lead capture tools, including AI Lead Nurture, that generate more prospective clients and maximize conversions to close more deals.

If you’re looking for an all-in-one solution to maximize your presence online, Real Geeks has you covered.

Real Geeks is an end-to-end lead generation solution that offers an IDX website, a CRM, and paid lead solutions. They have you completely covered, which is why they earn our second best overall website builder for real estate.

One of their greatest features we found during testing is their high-converting IDX websites with forced registration.

The sites are fully customizable and offer a blogging tool and calls to action (CTAs). They’re always rolling out new features and have tons of templates to choose from, which is great for solo agents. And, visitors can easily search for listings and locate them with their dynamic map functions. 

Some other features their website builder includes are A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools. Real Geeks websites have tremendous SEO ranking possibilities.

They also has a solid CRM that works in tandem with your custom site.

Real Geeks ensures that your website should be highly trafficked with a full suite of tools and unique features to help you along the way. There’s a reason Real Geeks is so highly regarded by agents; it works.

CINC offers performance, simplicity and convenience in your IDX website.

Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.

Their IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together. They keep Teams working together like a well oiled machine.

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data.

I love that CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert.

In addition to being an easy tool to learn, CINC also offers Agent Advice customers $3,000 in free leads to first year users. That is 300-500 free leads for teams & agents in their first year using CINC.

If you’re JUST looking for a website builder, BoomTown is frankly too expensive. BUT, it’s really a full-service real estate package meant for teams and brokerages.

Included in their service is an IDX-enabled website builder, a comprehensive CRM, and complete digital marketing services with a focus on PPC ads. Because it’s meant for teams, they also offer plenty in terms of team management and lead pipeline distribution.

BoomTown’s website builder uses a consistent design proven to convert visitors. Their home search websites require registration, immediately giving you a lot of opportunities for leads from those looking to view listings.

Plus, the pages load quickly and the website is very simple to navigate. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings.

BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website).

Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get. So, if you’re a team or brokerage, lead management and distribution are made simple through automation.

BoldTrail’s website has many features to help you streamline the work of lead capture, relationship management, advertising, outreach, transaction management, and much more.

BoldTrail is designed to help you capture and manage prospects, supporting every process involved to get from lead to closing. With their tools, you can capture leads from your team or individual websites and social media sites such as Facebook or Twitter.

When it comes to real estate, you want to be able to create a recognizable brand that provides a consistent experience. BoldTrail lets you develop your own digital assets, so your website will be all you. You can configure your team and individual pages, property pages, lead captures, and other content with your branding, image, and color schemes.

To give you an even more seamless experience, BoldTrail integrates with MLS to allow your customers and clients to search for properties and get the newest listings as soon as they are listed. With this integration, you keep customers on your website to search for real estate instead of sending them to another website.

Working with lenders is easy with BoldTrail’s lender integrations. These integrations make it simple to cost-share with your lenders. Each lender will be billed separately and receive their own login credentials.

Ylopo is a real estate marketing platform, that provides branded websites, nurturing tools, dynamic ads, and campaign management to help Teams excel at every turn.

Ylopo helps agents create branded search websites with customizable landing pages featuring your brand and listings. It makes customization easy, and every website is totally mobile-friendly.

In addition they offer home search IDX and are AI-enhanced, including an sms chatbot, making them excellent at lead capture.

Their AI-driven lead nurturing systems learn from user behavior and send personalized communications to each lead, helping better engage them. Plus, Ylopo’s IDX integrates with any MLS, helping it stand out amongst its competitors.

The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

Agent Image is mostly for agents and brokerages looking for a true one-stop-shop for their website and marketing functions.

They offer custom websites, including IDX websites, as well as a full suite of marketing services, including SEO, content, social media, paid advertising and other custom marketing solutions.

And in these domains, they’re really, really good at what they do.

Agent Image also won awards in the most important categories at the 2022 RealTrends Website Rankings, and they’ve created websites for some of the top names in real estate, including people like Aaron Kirman, Allure Realty, The Oppenheim Group, Kofi Nartey, Sharona Alperin, and many others.

What they’re really good at is (1) understanding your unique brand and story and (2) creating truly unique websites (check out their portfolio for examples). In other words, Agent Image is where you want to go if you make sure your website is not boring.

They offer fully custom websites, semi-custom websites (their most popular) and an entry-level package called Agent Image X, which is designed to help newer agents deploy a polished, top-tier website. There’s no custom work in these packages, but they have a strong library of themes they’ve already built.

In addition to the usual marketing you might do (SEO, PPC, social media, etc.), Agent Image has tons of capabilities that might be tough to find at a run-of-the-mill real estate  marketing firm.

If you’re looking to build a local brand image, AgentFire is a great solution for you.

They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. Best part is, it’s very affordable. You’ll get quite a bit of bang for your buck.

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.”

With custom, you can build and customize your website using their easy site editor.

Semi-custom offers three starting points for you and dedicated designers to customize for your brand.

And the Express Setup plan will get you a website that’s ready to go in 48 hours, all designed based on your answers to a few questions.

Their websites fully integrate with your preferred CRM, too.

If you have some extra room in the budget, there are plenty of other paid add-ons, called Power Ups. These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.  To sum it up, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.

Placester offers a great real estate website builder with tons of intuitive features and support along the way. They have a website, lead captures, and an intuitive CRM.

Bonus points – they even offer a discount to NAR members, making their already fair price even more affordable!

Placester makes designing your website simple. You choose the template you want, fill out a quick form with your information, and they’ll populate your site.

Once that is taken care of, you can customize your site with an easy, code-free editor. From there, you are free to add whatever content you choose.

I like that there are a ton of modules to choose from, whether it’s basics like property search, calls to action, and contact information popups or extras like testimonials, a mortgage calculator, and featured listings.

These added features make it possible to have a professional-looking, mobile-friendly real estate website up in a few hours (trust me, I timed it during our testing).

They are dedicated to maximizing your online presence, so Placester takes care of the design process when you hit a road block with features like the Placester Marketplace. This makes it easy to outsource technical tasks.

Sierra Interactive makes it easy for you to rank for top-level keywords, individual listings and neighborhoods with their beautifully designed real estate websites that are built with organic SEO in mind.

Bonus, they have seller lead landing pages that are great for creating listing leads, and why they get our best website builder for seller leads award.

Sierra Interactive’s IDX websites and lead integration are also chalk full of features for you to benefit from. What really stands out is how they create your IDX website with a proprietary infrastructure that helps you hone in on your target market and rank your website.

Sierra’s SEO optimized sites give you an incredible advantage, helping you attract high quality leads organically (i.e., leads you don’t pay for).

Our testing revealed you can also easily highlight neighborhoods and communities in your market. Create unlimited pages for listings, stats, testimonials, videos and more.

They have a multitude of ways to get you leads, as well as re-engage your current leads and track and manage them with their CRM. The amount of customization and automation they offer helps your team work together more efficiently.