The 7 Best Real Estate Website Builders of 2022

Jim Gray, Licensed AgentNovember 9, 2022

Part of being a successful realtor means being easily accessible and highly visible to potential clients.  A potential client’s first stop is usually the internet, which means your realtor website will make a first impression on your clients before you get a chance to. 

Good news: you don’t have to be a tech wizard to build the best real estate website in your area. Using the right tools can make it easy. 

Agent Advice has spent hundreds of hours comparing and ranking the best real estate website builders based on a comprehensive look at features, integrations, IDX functionality, and price points. Here are the top real estate website builders to use to build your brand.

Best Real Estate Website Builders for 2022

Best Overall: AgentFire

A+
Top Features: Hyperlocal focus, solid integrations
Starting at $129/month

Why we chose it: If you’re looking to build a local brand image, AgentFire is the solution for you. They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. And, unlike many other website builders, you have complete ownership of your website! You can easily move it off their platform if you ever wanted to (which you probably won’t).

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.” With custom, you can build and customize your website using their easy site editor. Semi-custom offers three starting points for you and dedicated designers to customize for your brand. The Express Setup plan will get you a website that is ready to go in 48 hours, all designed based on your answers to a few questions. Their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp. The ClickMaps add-on allows you to design a map that takes users to specific community pages. Their property listings are powered by Showcase IDX.

AgentFire has other features, too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups. There are also plenty of other paid add-ons, called Power Ups. These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.  

Ultimately, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.  And, if it’s hard to decide on a website provider, remember that you can build your real estate website with AgentFire and move it to another provider easily because of WordPress CMS. 

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AgentFire Pros
  • Extensive focus on local communities
  • Website ownership
  • Uses Showcase IDX
AgentFire Cons
  • Not geared for large teams
  • Some features require paid upgrades

Best Value Real Estate Website Builder: Placester

A
Top Features: Fantastic lead capture, unlimited page creation
Starting at $120/month

Why we chose it: Placester offers a great real estate website builder with tons of intuitive features and support along the way. They offer a website, lead captures, and an intuitive CRM. They even offer a discount to NAR members, making their already fair price even more affordable!

Placester makes designing your website simple. You choose the template you want, fill out a quick form with your information, and Placester will populate your site. Once that is taken care of, you can customize your site with an easy, code-free editor. From there, you are free to add whatever content you choose. 

There are a ton of modules to choose from, whether it’s basics like property search, calls to action, and contact information popups or extras like testimonials, a mortgage calculator, and featured listings. These added features make it possible to have a professional-looking, mobile-friendly real estate website up in a few hours.

Placester offers a ton of premade tools for real estate agents like advanced IDX integrations and agent profile pages. You’ll have access to several website and landing page templates so you don’t need to start from scratch. One of Placester’s biggest benefits is unlimited page creation, meaning you can add as many pages to your site as you like. Websites also come with built-in SEO tools.

One of the highlights of Placester’s service is its lead capture tools. Their custom landing pages and capture forms integrate well with the Placester CRM, and they offer site-wide pop-up options and a contact form in the footer of every page.

Dedicated to maximizing your online presence, Placester takes care of the design process when you hit a block with features like the Placester Marketplace, which makes it easy to outsource technical tasks. This is especially helpful if you want to boost your SEO. Having professionals take care of your website architecture can be a significant advantage for individual agents who don’t have the bandwidth to do so themselves. 

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Placester Pros
  • Pre-made templates
  • Extensive support options
  • Customized data migration
Placester Cons
  • Templates aren’t very customizable
  • Domain not included
  • Limited back-end features

Best for Generating Leads: Real Geeks

Top Features: A comprehensive solution to lead generation
Starting at $299/month

Why we chose it:  If you’re looking for an all-in-one solution to maximize your presence online, Real Geeks has you covered. Real Geeks is an end-to-end lead generation solution that offers an IDX website, a CRM, and paid lead solutions.

One of their greatest features is their high-converting IDX websites with forced registration. The sites are fully customizable and offer a blogging tool and calls to action (CTAs). They’re always rolling out new features and have tons of templates to choose from. Visitors can easily search for listings and locate them with their dynamic map functions. 

Some other features of their real estate website builder include A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools. Real Geeks websites have tremendous SEO rankingpossibilities.  

Real Geeks also has a solid CRM that works in tandem with your custom site. Real Geeks tracks all activity on the website, like when a user searches or likes a listing, and uploads that information in contact profiles on their CRM. The dashboard is simple and offers email drip funnels, mass marketing tools, and built-in SMS texting. 

Another great advantage of Real Geeks is their lead capture tools, especially their home valuation landing page to capture selling leads. Much like Zillow or Realtor.com, the tool is built into your website, and visitors can enter their contact information to receive an estimate. They also offer market reports tailored to specific areas, which are also great lead magnets. 

Real Geeks ensures that your website has the potential to be highly trafficked with a full suite of tools and unique features to help you along the way. It’s great for solo agents looking to build their brand without tanking their budgets. There’s a reason Real Geeks is so highly regarded by agents; it works.

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Real Geeks Pros
  • End-to-end solution
  • Reasonable price
  • Quick turnaround
Real Geeks Cons
  • Very little customization
  • Limited content marketing resources

Best for teams: BoomTown

A
Top Features: A website and CRM trusted by industry leaders
Starting at $1000/month

Why we chose it: If you’re JUST looking for a website builder, Boomtown is frankly too expensive. BUT, it’s really a full-service real estate package meant for teams and brokerages. Included in their service is an IDX-enabled website builder, a comprehensive CRM, and complete digital marketing services with a focus on PPC ads. Because it’s meant for teams, they also offer plenty in terms of team management and lead pipeline distribution.

BoomTown’s website builder use a consistent design proven to convert visitors. Their home search websites require registration, immediately giving you a lot of opportunities for leads from those looking to view listings. Pages load quickly and the website is very simple to navigate. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings. 

BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website). Their portal allows users to create their own ads and landing pages with a block editor, and their team will ensure that your efforts are aligned with your goals. They also offer remarketing campaigns to keep your business top of mind. 

With BoomTown, you’ll gain a predictive CRM with an easy interface to evaluate the status of any online lead and nurture them through automated email and text. Lead distribution is automated, too, through models like agent-on-duty or round-robin. BoomTown’s “Now Wall” feature predicts which leads require follow-up, so you can take the guesswork out of figuring out the perfect timing. Their concierge service, Success Assurance, also nurtures leads for you. 

Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get. If you’re a team or brokerage, lead management and distribution are made simple through automation. 

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BoomTown Pros
  • Perfect for brokerages
  • Great PPC lead generation
  • Easy to use
BoomTown Cons
  • No content marketing
  • No ownership over lead generation
  • Brokerage-level prices

Best For Small Teams: Propertybase

A
propertybase-logo
Top Features: All-in-one platform with the best website/CRM combo
Starting at $79/month

Why we chose it: Propertybase offers a full real estate agent software suite with an extensive list of features and integrations. With Propertybase, you get brokerage and agent websites, the award-winning Smart CRM, marketing automation, and transaction management. Propertybase owns Bold Leads, too, so you can take advantage of their native integration for paid lead generation and lead capture tools. 

Propetybase offers a powerful, customizable IDX website builder. With this tool, you’ll be able to convert more of your visitor into clients. As you create your site, you can choose from a handful of templates that you can easily customize with your own branding. It has advanced home search with saved search functionality and includes options for features like neighborhood profiles, map searches, featured properties, and more. The neighborhood pages are content-rich and feature dynamic market insights and interactive market trends.

If you’re a team or brokerage, you can not only add a bio page to introduce every agent on your team but can also create individual sites for each agent in your real estate business. Each site will populate its own leads which will be automatically directed to the corresponding agent. 

Extensive lead profiles are automatically imported from your real estate website to the Smart CRM, which is a juggernaut of a platform. You get contact and lead database, lead scoring features, tons of automated communication options, and email tracking. There’s even automated lead routing for teams. You’ll also have access to valuable insights and analytics with easy-to-understand reports, graphs, and charts.

For small teams, Propertybase has a ton of useful options with their website and CRM combo. Plus, if you go for the Salesforce Edition, you’ll get a mobile app for the CRM. Propertybase is a strong option when it comes to building your online presence while generating and managing leads. 

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Propertybase Pros
  • Advanced search features
  • Uses BoldLeads system
  • First-class CRM
Propertybase Cons
  • Can be expensive
  • No live chat support
  • Not a good fit for individual users

Best on a Budget: RealSavvy

A
Top Features: Collaborative IDX website and a branded mobile app
Starting at $299.99/month

Why we chose it:  RealSavvy’s real estate website builder is a well-rounded tool complete with advanced IDX capabilities, a clean user interface (UI), and a branded mobile app to access content on the go. The service also features a predictive CRM with search analytics and lead routing.

RealSavvy builds the technical framework of your website so you can focus on content. The website is beautifully designed with your branding and easy to edit. Because they build the foundation for you, it also has tremendous search engine optimization capabilities, helping you rank higher on search engines. All real estate websites built through this tool are mobile-responsive, and you get access to your own branded mobile app, which is something no other vendors currently offer.

A huge advantage of RealSavvy is its collaborative IDX. Rather than regular IDX capabilities, their “Pinterest-style” home search allows users to pin, share, and comment on listings right on your website. You’ll also get alerts so you can chat with clients in real time! This provides a social experience your visitors can engage with and can increase lead conversion more than regular IDX.

There are several options for lead capture, and you have unlimited access to forms and sign-up opportunities. Leads are stored in their CRM automatically, and the CRM’s activity feed allows you to see the full picture of what your leads are doing on your site. You’ll even receive a text alert when you have a new lead so you can respond immediately. Intelligent lead routing for brokerages assigns certain agents with leads based on different factors like price and neighborhood, too, so everyone works with a lead they are likely to close on.

RealSavvy offers a modern, fresh website that’s completely mobile-responsive. Their unique take on home search is sure to help you convert more leads, as will their various lead capture options. Plus, you’ll never miss an opportunity to communicate with and convert your leads with their alerts. It’s an all-in-one solution. 

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RealSavvy Pros
  • High-speed home search
  • Branded app development along with your website
  • Predictive CRM with automated lead routing
RealSavvy Cons
  • No free trial to test it out
  • Can be pricey
  • Limited support

Best for New Agents: IDX Broker

A-
Top Features: Advanced search tools, complete control over lead capture
Starting at $139/month

Why we chose it: IDX Broker offers a full suite of IDX tools, including advanced searches, listing pages, and a real estate website builder. There are other major website builders that use or include IDX Broker for their own sites, like Real Geeks, so you know you’re taking full advantage of their capabilities by working directly with them. 

IDX Broker websites are built using WordPress, giving you free rein when it comes to customizing your real estate website with premade themes, elements, and widgets. IDX Broker sites feature the Omnibar search, which makes advanced home searches easy with a  simple tool. You also get Home Atlas, which adds a customizable map to listings. You can add Sold, Pending, or Pocketed listings to your website, too. When it comes to search engine optimization, the URLs are SEO-friendly, and you can modify your meta descriptions as you wish. 

A great benefit of IDX Broker is their lead capture customization. You can adjust whether you want forced registration or optional sign-up for your website. Plus, lead captures can be scheduled so you can adjust how long you want a visitor to stay before showing a capture form. This gives you a lot of control over your preferred lead capture approach.

They also have the IDX Broker Facebook app which allows you to display your featured listings on a tab of your Facebook page, complete with home search and MLS capabilities. This means visitors to your Facebook page can actively search your listings without leaving the platform. 

If you’re looking a real estate website builder with a short learning curve, IDX is right for you. Just know that you’ll need to understand WordPress to get the most out of it. Overall, they have excellent property listing capabilities, and lead capture options are completely in your hands. 

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IDX Broker Pros
  • Full suite of IDX tools
  • Customizable lead capture
  • Limitless real estate website customization
IDX Broker Cons
  • WordPress learning curve
  • Requires a third-party CRM
  • Very limited customer support

Honorable Mentions

We had a high bar in picking the best of the best website builders. These website builders didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).

Duda

Top Features: Impressive web designs, completely self-paced
Starting at $22/month

Why we chose it: Duda is known for the extensive features it offers when it comes to website design, even outside of real estate.  Compared to other real estate website builders though, there are many more widgets you can add to make your site interactive, which will come in handy as there are no integrated IDX capabilities.  If you like to tinker, Duda is your best choice.

Duda has around a hundred templates available to get you started. There are even a handful of templates specifically designed for real estate. Once you pick one, all you have to do is customize it to your liking. They have an easy drag-and-drop editor that’s meant for web development novices. You can also easily add new sections like a testimonial page, gallery, or contact form. 

Duda integrates with a range of tools so you can add as many apps and widgets to your site as you like. Because IDX does not come with Duda by default, you’ll need to add it yourself, which shouldn’t be a problem since Duda integrates with IDX providers, like IDX Broker. You can even create your own widgets if you wish, though you might need some tech knowledge for that. Luckily, with Duda, you have access to their online tutorials for a full year after enabling their service. 

Duda also has great lead capture features. You can create your own landing pages from their templates, including contact and appointment forms. You can even integrate Facebook ads directly with your real estate website, just in case you’re also expanding your digital marketing efforts. They also offer email marketing and a member’s area for your most loyal visitors. 

While not ONLY a real estate website builder, Duda offers plenty of stand-out features that have garnered a lot of praise. It’s easy for a novice to create their own websites, and they offer tons in terms of customization and design. Plus, for any realtor, lead capture is important, and they have plenty to offer in that area. If you’d prefer to use a more general website builder, we’d suggest Duda. 

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Duda Pros
  • Tons of real estate templates & customization
  • Great lead capture features
  • Course access for 12 months
Duda Cons
  • No IDX integration by default
  • Expensive plans for best features
  • Not mobile by default

InCom

Top Features: Budget-friendly, ReCall marketing
Starting at $45/month

Why we chose it: iNCOM is a real estate website builder and online marketing solution for real estate agents that comes with web creation tools, CRM integration, and lead generation. iNCOM boasts gold-standard marketing features that are geared toward agents and brokerages alike. It’s a great, affordable option, and there’s no long-term contract required. 

Sites created through iNCOM are IDX-enabled and include customizable IDX searches. The platform features an easy editing interface to make quick changes, and you can add an unlimited number of pages. Their map search feature is easy to use, too. Each site is mobile-friendly, and visitors can use their phone’s location to pinpoint local listings. 

iNCOM provides pre-made real estate content to build up your real estate website quickly. The sites they build are stunning – and have IDX functionality so that each of your visitors can search for listings and stay informed on the market. You can also add a mortgage calculator, buyer/seller guides, checklists, contact forms, and more. All of this serves to make your website more robust and keep your visitors engaged for longer. 

They also offer custom landing pages that can be branded or unbranded. These landing pages are content-ready and fully researched by their team, but they offer unlimited revisions at no extra cost. They’re perfect for capturing leads and coaxing them to your website.

iNCOMS’ team specializes in online marketing, so you can bet your brand will grow, and your site will gain traffic in no time. They offer PPC marketing through Google and Facebook ads, and ReCall Marketing retargets and tracks your leads to get them back to your website. They even offer search engine optimization services to improve the ranking of your real estate website. 

If you’re looking for a real estate website builder and marketing solution, iNCOM may be worth a shot. They offer solid options in both areas at a reasonable price. 

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InCom Pros
  • Premium marketing features
  • Very affordable
  • No long-term contract required
InCom Cons
  • Online marketing is priced separately
  • Limited for small or medium teams
  • Few templates and customization options

What to look for in a real estate website builder

There are a few core things that are absolute must-haves you need to be thinking about your real estate website. There are thousands of features out there, and it can get overwhelming when comparing – but relax – you don’t need ALL the features. These are the ones that are table stakes to growing your real estate business. In other words – it’s impossible to have the best real estate website in your are WITHOUT crushing these next few factors.

IDX Capability 

Internet Data Exchange (IDX) is a term used to describe how property listings are displayed on websites. With IDX, you can integrate listings from the MLS database on your website. Basically, IDX creates a connection between your own branded real estate website and the MLS. 

Why is that important? IDX allows property listings to be updated every few hours, meaning visitors always get up-to-date information about what listings are available at any given time. Sites like Zillow don’t use IDX, instead opting for things like brokerage syndication, which means their listings aren’t as accurate. Because the data is constantly flowing in, IDX keeps your site current all the time – so you can spend less time website building, and more time selling real estate.

This is the reason real estate agents need specific real estate website builders vs. general tools meant for other industries. If you don’t have IDX capabilities, you won’t have the competitive edge that accurate data can bring. Most website builders have this in real estate, but not all – make sure you’re choosing one that does so you can take advantage of all IDX offers.

CRM integrations

Having the best real estate website in your area isn’t enough. As a real estate professional, you probably know all the advantages a real estate CRM can bring to the table. It’s a central hub to store prospect data, track customer interactions, and share that information with business partners. 

When you integrate your real estate CRM with a Content Management System (CMS), functionality becomes seamless. A CRM integration can help you improve the buyer and seller experience and target follow-ups to leads. Combining your customer data from a CRM with your real estate website’s analytics tools is a gold mine for creating selling opportunities.

Plus, by keeping all of your data in one place, you reduce the time you would otherwise need to maintain both services.

You probably already have a CRM that you like. To make full use of it, make sure that your website builder integrates with the CRM that you use to store customer data, otherwise, you may have to use two different services. 

Create follow-up opportunities with potential leads

The biggest advantage of having your own branded real estate website is your ability to convert visitors into potential leads by capturing contact information in a lead form.

Lead capture tools like landing pages and capture forms encourage prospects to leave behind their names, phone numbers, and emails. It looks a lot like pop-ups that you may have seen on retail websites that prompt you for similar information. The website builder you choose should allow you to customize these lead captures so you can gather the information you’re most likely to use. 

Strategies for capturing these leads will vary from agent to agent. You may prefer persistent lead captures that regularly prompt visitors to share contact info, or you may err on the side of a more relaxed approach. 

Whatever strategy you opt for, you should be able to adjust accordingly. 

A user-friendly experience for you and your potential leads

If you’re worried about needing a background in coding or web design, don’t!

Most of these tools are designed to do the heavy technical lifting. Typically, they’ll feature drag-and-drop design tools that allow you to design a polished website with text, images, and interactive elements. 

If you’re looking for extra support, opt for a real estate website builder that offers a range of real estate templates for you to choose from. This can be a lot easier to use than uploading a template from a third-party site. The right tool should make customizing these templates painless so that you can add custom branding.

Most website builders offer additional support in the form of video tutorials or extensive customer support. If this is your first time creating and maintaining a website, opting for services with these features may be a smart move. 

Make your website stand out.

Be sure that you keep some of these tips in mind as you start creating:

Don’t forget to show off! 

Provide client testimonials and reviews. This is also a great time to establish yourself as an expert in the community. Share details about events and local news on your site to draw clients to your community and establish your credibility.

Let the numbers talk.

Sharing statistics can help you demonstrate your success in an easily consumable way. Some agents share information about dollars they’ve saved clients or average listing times. This is a great way to market yourself and provide proof of your services. 

Look for a service that makes it easy to integrate things like graphs, charts, and images on your website. 

Keep your website accessible. 

The National Association of Realtors has recently reported that almost 70% of new home shoppers use their phones in their search for a home, so it would be more than wise to keep your content mobile-friendly. 

With a generation that is on the go, ensuring that your real estate website offers landing page creation is absolutely critical. Seriously. Before picking a website builder, make sure the sites they build look good on phones, tablets, and computers. 

Your website is an additional opportunity to ensure that you serve all clients fairly and adequately. Accessibility tools like speech-to-text, alternate text captions, or translation services can make a huge difference for some clients.

Choose the real estate website builder that’s right for you

Take full advantage of demos and trials to try before you buy. Remember that website design comes with maintenance, so your decision should be carefully considered. 

As with almost everything else in your real estate career: ask other real estate professionals to weigh in, too! They may be interested in features you haven’t considered or require a platform with thorough support options. Ultimately, it’s your real estate business, though – so be sure to prioritize all the features you want.

Not all real estate websites are the same, and of course, neither are the tools you use to build them.  Choosing the right real estate website builder is the first step in creating a polished site that will move your clients to close. We hope that our guide has made the decision-making process easier.

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate website builders on the market. We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each website builder on 5 different factors to come up with the very best real estate website builders to boost your business. The short version of factors considered are: 

  1. Cost: Not all real estate website builders are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $300/month for outdated templates, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different real estate website builders come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated website builder, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some website builders are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate website builder that you’ll be using on a daily basis.
  5. Overall performance: At the end of the day, all real estate website builders need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need to build their brand in order to capture a market, and really scale their business.

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 11/9/2022

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