The 8 Best Real Estate Website Builders (2023 Updated!)

Why we chose it: Ylopo is a real estate marketing platform, that provides branded websites, nurturing tools, dynamic ads, and campaign management to help Teams excel at every turn. 

Ylopo helps agents create branded search websites with customizable landing pages featuring your brand and listings. It makes customization easy, and every website is totally mobile-friendly.

In addition they offer home search IDX and are AI-enhanced, including an sms chatbot, making them excellent at lead capture.

Their AI-driven lead nurturing systems learn from user behavior and send personalized communications to each lead, helping better engage them. Plus, Ylopo’s IDX integrates with any MLS, helping it stand out amongst its competitors. 

Another aspect that we liked about Ylopo’s website offerings is their integrated lead system. It’s is a mass lead import able to import leads from practically any source. 

While they may not be a one-stop shop offering the all-in-one CRM-Marketing, don’t let that deter you. Ylopo has used this to it’s advantage by using that manpower to help improve existing products and launch 2-3 products in half the time of their one-stop competitors.

For example, they have fine-tuned their dynamic ads which bring you more buyers, especially highly motivated ones, hence why they get the buyer leads award with us.

The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

Other Features: Easy navigation, fast load times, mobile responsive

Why we chose it:  If you’re looking for an all-in-one solution to maximize your presence online, Real Geeks has you covered.

Real Geeks is an end-to-end lead generation solution that offers an IDX website, a CRM, and paid lead solutions. They have you completely covered, which is why they earn our second best overall website builder for real estate. 

One of their greatest features is their high-converting IDX websites with forced registration.

The sites are fully customizable and offer a blogging tool and calls to action (CTAs). They’re always rolling out new features and have tons of templates to choose from, which is great for solo agents. And, visitors can easily search for listings and locate them with their dynamic map functions. 

Some other features their website builder includes are A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools. Real Geeks websites have tremendous SEO ranking possibilities.  

They also has a solid CRM that works in tandem with your custom site.

Real Geeks tracks all activity on the website, like when a user searches or likes a listing, and uploads that information in contact profiles on their CRM. The dashboard is simple and offers email drip funnels, mass marketing tools, and built-in SMS texting, so if your working on your own they can help you stay efficient.  

Another great advantage of Real Geeks is their lead capture tools, especially their home valuation landing page to capture selling leads.

Like Zillow or Realtor.com, the tool is built into your website, and visitors can enter their contact information to receive an estimate. They also offer market reports tailored to specific areas, which are great lead magnets. 

Real Geeks ensures that your website should be highly trafficked with a full suite of tools and unique features to help you along the way. It’s great for solo agents looking to build their brand without tanking their budgets.

There’s a reason Real Geeks is so highly regarded by agents; it works.

Other Features: Custom lead capture forms, quick market report features, home valuation tools included

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.

Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.

Their IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together. They keep Teams working together like a well oiled machine.

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data.

I love that CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert.

There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads.

Another cool thing, is that their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Plus, once they’re captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team.

They have automated lead routing to pair new leads with the right agent. And, they have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. So you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach.

There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

In addition to being an easy tool to learn, CINC also offers Agent Advice customers $3,000 in free leads to first year users. That is 300-500 free leads for teams & agents in their first year using CINC.

My ultimate fav, they have a Guaranteed Sales Program which provides teams and agents a risk-free return on their investment by guaranteeing closed transactions.

To determine this, CINC has built a proprietary Conversion Playbook and Success Program that clearly explains what teams and agents have to do to succeed. If, while following the program, the you or your team doesn’t close a minimum number of transactions in the first year, CINC will continue providing the platform for free until those transactions happen and the investment is recouped.

Other Features: Easy management tools, configurable layouts, easy to set up

Why we chose it: If you’re looking to build a local brand image, AgentFire is a great solution for you.

They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. Best part is, it’s very affordable. You’ll get quite a bit of bang for your buck. 

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.”

With custom, you can build and customize your website using their easy site editor.

Semi-custom offers three starting points for you and dedicated designers to customize for your brand.

And the Express Setup plan will get you a website that’s ready to go in 48 hours, all designed based on your answers to a few questions. 

Their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp.

Then you have the ClickMaps add-on which allows you to design a map that takes users to specific community pages. Plus, their property listings are powered by Showcase IDX. You can get a 3-month free trail of the Home Valuation tool too.

AgentFire has other features we like too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups.

If you have some extra room in the budget, there are plenty of other paid add-ons, called Power Ups. These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.  

To sum it up, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.  

Other Features: Advanced SEO settings for better keyword rankings, easily create unique content for the areas you serve

Why we chose it: RealSavvy’s real estate website builder is a well-rounded tool complete with advanced IDX capabilities, a clean user interface (UI) and a branded mobile app to access content on the go.

While Realsavvy comes with a very easy to use CRM, the company has made a very deep investment in its Follow Up Boss IDX Embedded app allowing users of both providers to fully service leads from capture to nurture to saving and sharing searches all from within FUB.

RealSavvy builds the technical framework of your website so you can focus on content. But, here’s what separates them from the pack. Their platform allows you to add beautifully designed “blocks” to any page so that your site never looks like your competitor’s.

This platform is hands down the most customizable and it helps that the company is run by a successful luxury broker in its Founder.

I love that you get a website that’s beautifully designed with your branding and it’s easy to edit. Because they build the foundation for you, it also has tremendous search engine optimization capabilities, helping you rank higher on search engines.

All real estate websites built through this tool are mobile-responsive, and you get access to your own branded mobile app, which is something no other vendors currently offer.

A huge advantage of RealSavvy is its collaborative IDX.

Rather than regular IDX capabilities, their “Pinterest-style” home search allows users to pin, share, and comment on listings right on your website. You’ll also get alerts so you can chat with clients in real time! This gives a social experience your visitors can engage with and can increase lead conversion more than regular IDX.

You’ll get several options for lead capture, plus unlimited access to forms and sign-up opportunities. Leads are stored in their CRM automatically, and the CRM’s activity feed allows you to see the full picture of what your leads are doing on your site.

The cherry on top – you’ll even receive a text alert when you have a new lead so you can respond immediately. Plus, the intelligent lead routing for brokerages assigns certain agents with leads based on different factors like price and neighborhood, too, so everyone works with a lead they are likely to close on.

RealSavvy offers a modern, fresh website that’s completely mobile-responsive. Their unique take on home search is sure to help you convert more leads, along with their various lead capture options.

Plus, you’ll never miss an opportunity to communicate with and convert your leads with their alerts. It’s an all-in-one solution. 

Other Features: Search analytics captured and reported in real time, easy websites for brand building agents/teams

Why we chose it: iNCOM is a real estate website builder and online marketing solution for real estate agents that comes with web creation tools, CRM integration, and lead generation.

They boast gold-standard marketing features that are geared toward agents and brokerages alike. It’s a great, affordable option, and there’s no long-term contract required. 

Sites created through iNCOM are IDX-enabled and include customizable IDX searches. The platform features an easy editing interface to make quick changes, and you can add an unlimited number of pages. Their map search feature is easy to use, too.

Fun Fact: Each site is mobile-friendly, and visitors can use their phone’s location to pinpoint local listings. 

iNCOM provides pre-made real estate content to build up your real estate website quickly. I have to say the sites they build are stunning – and have IDX functionality so that each of your visitors can search for listings and stay informed on the market. Win – Win! 

You can also add a mortgage calculator, buyer/seller guides, checklists, contact forms, and more. All of this helps make your website more robust and most importantly, keep your visitors engaged for longer. 

They also offer custom landing pages that can be branded or unbranded.

The nice thing is, these landing pages are content-ready and fully researched by their team, and they offer unlimited revisions at no extra cost. They’re perfect for capturing leads and coaxing them to your website.

iNCOM’S team specializes in online marketing, so you can bet your brand will grow, and your site will gain traffic in no time.

You’ll get PPC marketing through Google and Facebook ads, and ReCall Marketing retargets and tracks your leads to get them back to your website. They even offer search engine optimization services to improve the ranking of your real estate website. 

If you’re looking for a real estate website builder and marketing solution, iNCOM may be worth a shot. They offer solid options in both areas at a reasonable price. 

Other Features: Single agent & team design options available, responsive sites, includes pages for testimonials, comprehensive events calendar available

Why we chose it: Showcase IDX is more expensive than other plug-in options, but it has the features to back it up. One stand-out is polygon search available on mobile devices.

Showcase IDX stands out for its great looking map search, user experience and individual property listings. It allows you to tweak maps, so they match the color scheme of your site, a feature most plug-ins don’t offer.

Nice little plus – the widgets & shortcodes Showcase IDX offers allows you to drag and drop elements such as map search, listings by zip code and more on any page of your website.

They also offer advanced features such as polygon search, but take it one step further with a polygon search for mobile.

This is cool because it allows you to draw a search area on to the map quickly and easily and it’s more responsive than other polygon search tools. The plug-in stands out for its listing page extras adding out of the box items like,

• walk score
• bike score
• private commenting and sharing
• recent activity
• MLS info
• market snapshot
• local demographics

Other outdated IDXs and many all-in-one tools use iFrames and subdomains. Research shows that Google hates them and they make it hard to make the listings feel like they’re part of your actual site.

I love that Showcase IDX was built with SEO in mind and works differently than every other IDX. The proprietary technology included makes your search and listing data appear as native site-wide content.

Another thing that makes them different is their support. Most other IDXs are known to have long wait times to even hear a response from support, much less receive a resolution. The reviews for Showcase IDX frequently talk about how they answer the phone and are happy to do a screen share to support both agents and web developers.

Here’s the thing, other IDXs see 60% – 94% of qualified leads still go to Zillow or other portals to do their searches  (that’s not great). Even Real Geeks still showed 47.5% of visitors go to another site to perform their search.

But, Showcase IDX only saw a leakage of just 4.3%, which means Showcase IDX retains 9.8x more clients than competitors.

Other Features: Social media sharing options, optimized for mobile, fully customizable

Why we chose it: WordPress IDX from Diverse Solutions has everything an agent needs on their website. It’s all in one easy-to-install and customize plugin.

The cool thing is, it’ll add up-to-date, SEO and mobile friendly MLS listings to your website, plus a variety of property search tools. So, when prospective clients visit your branded webpage they can navigate through map-based search and slideshows of highlighted properties (which can be added to any page via short codes). 

Here’s how it works. These tools capture leads for you via live forms when someone goes to schedule a showing, save a property, or contact you for more information.

I’d say equally as important are the listing alerts, which will notify you whenever leads match with a new listing on your site based on their search criteria. Every MLS listing page will help your website grow organically with their SEO features.

Plus, the whole site is indexed, while many other IDX solutions don’t have search engine indexed pages.

Customer support is huge for Diverse Solutions, and it shows. They offer live phone support for new agents who need help setting up the WordPress IDX plugin (very rare among IDX solutions), and there’s a library of support documentation on hand, too.

Bonus, the plugin is so easy to install and set up that you don’t need to be a professional web developer.

I have to say, “Traffic Workx” is one of the best tools Diverse Solutions has to offer. It’s a marketing solution that allows you to add MLS listings to your site, and get a guaranteed number of people interested in looking at homes for sale in their local area driven to your website every month.

Other Features: Add MLS listings & lead capture forms very easily, integrates with CRMs and other marketing tools

Why we chose it: Placester offers a great real estate website builder with tons of intuitive features and support along the way. They have a website, lead captures, and an intuitive CRM.

Bonus points – they even offer a discount to NAR members, making their already fair price even more affordable!

Placester makes designing your website simple. You choose the template you want, fill out a quick form with your information, and they’ll populate your site.

Once that is taken care of, you can customize your site with an easy, code-free editor. From there, you are free to add whatever content you choose. 

I like that there are a ton of modules to choose from, whether it’s basics like property search, calls to action, and contact information popups or extras like testimonials, a mortgage calculator, and featured listings.

These added features make it possible to have a professional-looking, mobile-friendly real estate website up in a few hours.

Placester offers a ton of premade tools for real estate agents like advanced IDX integrations and agent profile pages. You’ll have access to several website and landing page templates so you don’t need to start from scratch!

One of their biggest benefits is unlimited page creation. Translation –  you can add as many pages to your site as you like. Websites also come with built-in SEO tools (get those free leads).

One of my favorite things about Placester’s service is its lead capture tools. Their custom landing pages and capture forms integrate well with the Placester CRM, and they offer site-wide pop-up options and a contact form in the footer of every page.

They are dedicated to maximizing your online presence, so Placester takes care of the design process when you hit a road block with features like the Placester Marketplace. This makes it easy to outsource technical tasks.

This is especially helpful if you want to boost your SEO. Having professionals take care of your website architecture can be a significant advantage for individual agents who don’t have the bandwidth to do so themselves. 

Other Features: Hundreds of designs to choose from, add CTA’s on every page

Why we chose it: Sierra Interactive makes it easy for you to rank for top-level keywords, individual listings and neighborhoods with their beautifully designed real estate websites that are built with organic SEO in mind.

Bonus, they have seller lead landing pages that are great for creating listing leads, and why they get our best website builder for seller leads award.

Sierra Interactive’s IDX websites and lead integration are also chalk full of features for you to benefit from. What really stands out is how they create your IDX website with a proprietary infrastructure that helps you hone in on your target market and rank your website.

Sierra’s SEO optimized sites give you an incredible advantage, helping you attract high quality leads organically (i.e., leads you don’t pay for).

You can also easily highlight neighborhoods and communities in your market. Create unlimited pages for listings, stats, testimonials, videos and more.

I love it because you have complete control over the URL, meta tags and source code which makes everything super customizable. I find that to be a big help as you try to scale your business and build your brand (sometimes it takes a few tries to get it right!)

With Sierra Interactive’s granular IDX capabilities, you can insert search criteria on content pages and blog posts so leads can find what they need—fast. If your MLS has the field, chances are you can filter for it.

If you’re an agent looking for seller leads and a website builder that comes with an all-in-one solution and a lot of features to help your team streamline the workflow, Sierra Interactive is a good option for you.

They have a multitude of ways to get you leads, as well as re-engage your current leads and track and manage them with their CRM. The amount of customization and automation they offer helps your team work together more efficiently.

Other Features: Granular IDX capabilities, ability to create multiple niche sites from one branded flagship site

Why we chose it: If you’re JUST looking for a website builder, BoomTown is frankly too expensive. BUT, it’s really a full-service real estate package meant for teams and brokerages.

Included in their service is an IDX-enabled website builder, a comprehensive CRM, and complete digital marketing services with a focus on PPC ads. Because it’s meant for teams, they also offer plenty in terms of team management and lead pipeline distribution.

BoomTown’s website builder uses a consistent design proven to convert visitors. Their home search websites require registration, immediately giving you a lot of opportunities for leads from those looking to view listings.

Plus, the pages load quickly and the website is very simple to navigate. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings. 

BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website).

Fun Fact: Their portal allows users to create their own ads and landing pages with a block editor, and their team will ensure that your efforts are aligned with your goals. They also offer remarketing campaigns to keep your business top of mind. 

With BoomTown, you’ll get a predictive CRM with an easy interface to evaluate the status of any online lead and nurture them through automated email and text.

Lead distribution is automated, too! It’s through models like agent-on-duty or round-robin.

BoomTown’s “Now Wall” feature predicts which leads require follow-up, so you can take the guesswork out of figuring out the perfect timing. Their concierge service, Success Assurance, also nurtures leads for you. 

Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get. So, if you’re a team or brokerage, lead management and distribution are made simple through automation. 

Other Features: Included e-alerts so that you can easily convert clients, leads are tested for quality

Why we chose it: Propertybase offers a full real estate agent software suite with an extensive list of features and integrations. You’ll get brokerage and agent websites, the award-winning Smart CRM, marketing automation, and transaction management.

Propertybase owns Bold Leads, too, so you can take advantage of their native integration for paid lead generation and lead capture tools. 

Propetybase offers a powerful, customizable IDX website builder. With this tool, you’ll be able to convert more of your visitors into clients. As you create your site, you can choose from a handful of templates that you can easily customize with your own branding.

Another perk is it has advanced home search with saved search functionality and includes options for features like neighborhood profiles, map searches, featured properties, and more.

Bonus – the neighborhood pages are content-rich and feature dynamic market insights and interactive market trends.

If you’re a team or brokerage, you can not only add a bio page to introduce every agent on your team but can also create individual sites for each agent in your real estate business. Each site will populate its own leads which will be automatically directed to the corresponding agent. 

Something that stood out to me, was the extensive lead profiles that are automatically imported from your real estate website to the Smart CRM, which is a juggernaut of a platform.

You get contact and lead database, lead scoring features, tons of automated communication options, and email tracking. There’s even automated lead routing for teams.

Plus, you’ll also have access to valuable insights and analytics with easy-to-understand reports, graphs, and charts.

For small teams, Propertybase has a ton of useful options with their website and CRM combo. And, if you go for the Salesforce Edition, you’ll get a mobile app for the CRM. Propertybase is a strong option when it comes to building your online presence while generating and managing leads. 

Other Features: Modify to fit your online branding, templates come with brokerage visibility

Why we chose it: IDX Broker offers a full suite of IDX tools, including advanced searches, listing pages, and a real estate website builder.

There are other major website builders that use or include IDX Broker for their own sites, like Real Geeks, so you know you’re taking full advantage of their capabilities by working directly with them. 

IDX Broker websites are built using WordPress, giving you free rein when it comes to customizing your real estate website with premade themes, elements, and widgets. And, their sites feature the Omnibar search, which makes advanced home searches easy with a  simple tool.

You also get Home Atlas, which adds a customizable map to listings. You can add Sold, Pending, or Pocketed listings to your website, too. Plus the URLs are SEO-friendly, and you can modify your meta descriptions as you wish. 

A big perk with IDX Broker is their lead capture customization.

You can adjust whether you want forced registration or optional sign-up for your website. Plus, lead captures can be scheduled so you can adjust how long you want a visitor to stay before showing a capture form. This gives you a lot of control over your preferred lead capture approach.

They also have the IDX Broker Facebook app which allows you to display your featured listings on a tab of your Facebook page, complete with home search and MLS capabilities. This means visitors to your Facebook page can actively search your listings without leaving the platform. 

If you’re looking for a real estate website builder with a short learning curve, IDX is right for you. Just know that you’ll need to understand WordPress to get the most out of it. Overall, they have excellent property listing capabilities, and lead capture options are completely in your hands. 

Other Features: Site protected with SSL, sophisticated IDX lead routing

Why we chose it: Duda is known for the extensive features it offers when it comes to website design, even outside of real estate. 

Compared to other real estate website builders though, there are many more widgets you can add to make your site interactive, which will come in handy since there are no integrated IDX capabilities.  If you like to tinker, Duda is your best choice.

Duda has around a hundred templates available to get you started. There are even a handful of templates specifically designed for real estate.

Here’s how it works: Once you pick one, all you have to do is customize it to your liking. They have an easy drag-and-drop editor that’s meant for web development novices. You can also easily add new sections like a testimonial page, gallery, or contact form. 

Duda integrates with a range of tools so you can add as many apps and widgets to your site as you like. Because IDX does not come with Duda by default, you’ll need to add it yourself, which shouldn’t be a problem since Duda integrates with IDX providers, like IDX Broker.

You can even create your own widgets if you wish, though you might need some tech knowledge for that. Luckily, with Duda, you have access to their online tutorials for a full year after enabling their service. 

Duda also has great lead capture features. You can create your own landing pages from their templates, including contact and appointment forms.

Plus, you can even integrate Facebook ads directly with your real estate website, just in case you’re also expanding your digital marketing efforts. They also offer email marketing and a member’s area for your most loyal visitors. 

Beyond being a real estate website builder, Duda offers plenty of stand-out features that have garnered a lot of praise. It’s easy for a novice to create their own websites, and they offer tons in terms of customization and design. They aren’t shabby in the lead capture department either. If you’d prefer to use a more general website builder, we’d suggest Duda. 

Other Features: Access to support and training, drag & drop ability to new users