The 7 Best Real Estate Website Builders (2023 Updated!)

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.  Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.  IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together.

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data.

CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert. There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads.

Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team. They have automated lead routing to pair new leads with the right agent. They have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

Why we chose it: If you’re looking to build a local brand image, AgentFire is the solution for you. They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. And, unlike many other website builders, you have complete ownership of your website! You can easily move it off their platform if you ever wanted to (which you probably won’t).

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.” With custom, you can build and customize your website using their easy site editor. Semi-custom offers three starting points for you and dedicated designers to customize for your brand. The Express Setup plan will get you a website that is ready to go in 48 hours, all designed based on your answers to a few questions. Their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp. The ClickMaps add-on allows you to design a map that takes users to specific community pages. Their property listings are powered by Showcase IDX.

AgentFire has other features, too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups. There are also plenty of other paid add-ons, called Power Ups. These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.  

Ultimately, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.  And, if it’s hard to decide on a website provider, remember that you can build your real estate website with AgentFire and move it to another provider easily because of WordPress CMS. 

Why we chose it:  If you’re looking for an all-in-one solution to maximize your presence online, Real Geeks has you covered. Real Geeks is an end-to-end lead generation solution that offers an IDX website, a CRM, and paid lead solutions.

One of their greatest features is their high-converting IDX websites with forced registration. The sites are fully customizable and offer a blogging tool and calls to action (CTAs). They’re always rolling out new features and have tons of templates to choose from. Visitors can easily search for listings and locate them with their dynamic map functions. 

Some other features of their real estate website builder include A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools. Real Geeks websites have tremendous SEO ranking possibilities.  

Real Geeks also has a solid CRM that works in tandem with your custom site. Real Geeks tracks all activity on the website, like when a user searches or likes a listing, and uploads that information in contact profiles on their CRM. The dashboard is simple and offers email drip funnels, mass marketing tools, and built-in SMS texting. 

Another great advantage of Real Geeks is their lead capture tools, especially their home valuation landing page to capture selling leads. Much like Zillow or Realtor.com, the tool is built into your website, and visitors can enter their contact information to receive an estimate. They also offer market reports tailored to specific areas, which are also great lead magnets. 

Real Geeks ensures that your website has the potential to be highly trafficked with a full suite of tools and unique features to help you along the way. It’s great for solo agents looking to build their brand without tanking their budgets. There’s a reason Real Geeks is so highly regarded by agents; it works.

Why we chose it: Ylopo is a lead generation solution that offers a lead generation website and marketing suite. It provides a branded website, nurturing tools, dynamic ads, and campaign management.

Ylopo lets agents create polished websites with a range of templates powered by Squarespace (a powerhouse in online marketing). It makes customization easy, and every website is totally mobile-friendly.

The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

The icing on the cake? Facebook ads.  Facebook ads are where Ylopo really shines. They connect your MLS to Facebook and target specific demographics based on it. Your potential clients can look up updated and accurate property listings right from Facebook. They also use video ads to post your listing videos directly to your social media feed. And then of course – you can convert those Facebook visitors to clients via your Ylopo real estate lead generation website.

One of the best features for Facebook ads is Listing Rocket. Listing Rocket automatically detects when you have a new listing and creates a series of ads for every stage of the listing life cycle. Every time the MLS updates information for a  listing, Listing Rocket will automatically adjust its shared ad. It tracks listing engagement, too, so you can keep your sellers up to date. 

The Mission Control dashboard makes it easy to observe and modify campaigns once they are up and running. Here, you can see how much your campaigns cost and adjust your spending as needed. This is an especially useful feature for those who want to see their returns from Facebook leads. 

Why we chose it: Showcase IDX is more expensive than other plug-in options, but it has the features to back it up. One stand-out is polygon search available on mobile devices.

Showcase IDX stands out for its great looking map search, user experience and individual property listings. It allows you to tweak maps, so they match the color scheme of your site, a feature most plug-ins don’t offer. The widgets & shortcodes Showcase IDX offers allows you to drag and drop elements such as map search, listings by zip code and more on any page of your website.

Showcase also offers advanced features such as polygon search but takes it one step further with a polygon search for mobile. It allows you to draw a search area on to the map quickly and easily and it is more responsive than other polygon search tools. The plug-in stands out for its listing page extras adding out of the box items like walk score, bike score, private commenting and sharing, recent activity, MLS info, market snapshot, and local demographics.

Other outdated IDXs and many all-in-one tools use iFrames and subdomains. Research shows that Google hates them and they make it hard to make the listings feel like they’re part of your actual site. Showcase IDX was built with SEO in mind and work differently than every other IDX. The proprietary technology included makes your search and listing data appear as native site-wide content.

Most other IDXs are known to have long wait times to even hear a response from support, much less receive a resolution. The reviews for Showcase IDX frequently talk about how they answer the phone and are happy to do a screen share to support both agents and web developers.

Other IDXs see 60% – 94% of qualified leads still go to Zillow or other portals to do their searches. Even Real Geeks still showed 47.5% of visitors go to another site to perform their search. Showcase IDX only saw a leakage of just 4.3%, which means Showcase IDX retains 9.8x more clients than competitors.

Why we chose it: Placester offers a great real estate website builder with tons of intuitive features and support along the way. They offer a website, lead captures, and an intuitive CRM. They even offer a discount to NAR members, making their already fair price even more affordable!

Placester makes designing your website simple. You choose the template you want, fill out a quick form with your information, and Placester will populate your site. Once that is taken care of, you can customize your site with an easy, code-free editor. From there, you are free to add whatever content you choose. 

There are a ton of modules to choose from, whether it’s basics like property search, calls to action, and contact information popups or extras like testimonials, a mortgage calculator, and featured listings. These added features make it possible to have a professional-looking, mobile-friendly real estate website up in a few hours.

Placester offers a ton of premade tools for real estate agents like advanced IDX integrations and agent profile pages. You’ll have access to several website and landing page templates so you don’t need to start from scratch. One of Placester’s biggest benefits is unlimited page creation, meaning you can add as many pages to your site as you like. Websites also come with built-in SEO tools.

One of the highlights of Placester’s service is its lead capture tools. Their custom landing pages and capture forms integrate well with the Placester CRM, and they offer site-wide pop-up options and a contact form in the footer of every page.

Dedicated to maximizing your online presence, Placester takes care of the design process when you hit a block with features like the Placester Marketplace, which makes it easy to outsource technical tasks. This is especially helpful if you want to boost your SEO. Having professionals take care of your website architecture can be a significant advantage for individual agents who don’t have the bandwidth to do so themselves. 

Why we chose it: If you’re JUST looking for a website builder, BoomTown is frankly too expensive. BUT, it’s really a full-service real estate package meant for teams and brokerages. Included in their service is an IDX-enabled website builder, a comprehensive CRM, and complete digital marketing services with a focus on PPC ads. Because it’s meant for teams, they also offer plenty in terms of team management and lead pipeline distribution.

BoomTown’s website builder use a consistent design proven to convert visitors. Their home search websites require registration, immediately giving you a lot of opportunities for leads from those looking to view listings. Pages load quickly and the website is very simple to navigate. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings. 

BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website). Their portal allows users to create their own ads and landing pages with a block editor, and their team will ensure that your efforts are aligned with your goals. They also offer remarketing campaigns to keep your business top of mind. 

With BoomTown, you’ll gain a predictive CRM with an easy interface to evaluate the status of any online lead and nurture them through automated email and text. Lead distribution is automated, too, through models like agent-on-duty or round-robin. BoomTown’s “Now Wall” feature predicts which leads require follow-up, so you can take the guesswork out of figuring out the perfect timing. Their concierge service, Success Assurance, also nurtures leads for you. 

Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get. If you’re a team or brokerage, lead management and distribution are made simple through automation. 

Why we chose it: Propertybase offers a full real estate agent software suite with an extensive list of features and integrations. With Propertybase, you get brokerage and agent websites, the award-winning Smart CRM, marketing automation, and transaction management. Propertybase owns Bold Leads, too, so you can take advantage of their native integration for paid lead generation and lead capture tools. 

Propetybase offers a powerful, customizable IDX website builder. With this tool, you’ll be able to convert more of your visitor into clients. As you create your site, you can choose from a handful of templates that you can easily customize with your own branding. It has advanced home search with saved search functionality and includes options for features like neighborhood profiles, map searches, featured properties, and more. The neighborhood pages are content-rich and feature dynamic market insights and interactive market trends.

If you’re a team or brokerage, you can not only add a bio page to introduce every agent on your team but can also create individual sites for each agent in your real estate business. Each site will populate its own leads which will be automatically directed to the corresponding agent. 

Extensive lead profiles are automatically imported from your real estate website to the Smart CRM, which is a juggernaut of a platform. You get contact and lead database, lead scoring features, tons of automated communication options, and email tracking. There’s even automated lead routing for teams. You’ll also have access to valuable insights and analytics with easy-to-understand reports, graphs, and charts.

For small teams, Propertybase has a ton of useful options with their website and CRM combo. Plus, if you go for the Salesforce Edition, you’ll get a mobile app for the CRM. Propertybase is a strong option when it comes to building your online presence while generating and managing leads. 

Why we chose it:  RealSavvy’s real estate website builder is a well-rounded tool complete with advanced IDX capabilities, a clean user interface (UI), and a branded mobile app to access content on the go. The service also features a predictive CRM with search analytics and lead routing.

RealSavvy builds the technical framework of your website so you can focus on content. The website is beautifully designed with your branding and easy to edit. Because they build the foundation for you, it also has tremendous search engine optimization capabilities, helping you rank higher on search engines. All real estate websites built through this tool are mobile-responsive, and you get access to your own branded mobile app, which is something no other vendors currently offer.

A huge advantage of RealSavvy is its collaborative IDX. Rather than regular IDX capabilities, their “Pinterest-style” home search allows users to pin, share, and comment on listings right on your website. You’ll also get alerts so you can chat with clients in real time! This provides a social experience your visitors can engage with and can increase lead conversion more than regular IDX.

There are several options for lead capture, and you have unlimited access to forms and sign-up opportunities. Leads are stored in their CRM automatically, and the CRM’s activity feed allows you to see the full picture of what your leads are doing on your site. You’ll even receive a text alert when you have a new lead so you can respond immediately. Intelligent lead routing for brokerages assigns certain agents with leads based on different factors like price and neighborhood, too, so everyone works with a lead they are likely to close on.

RealSavvy offers a modern, fresh website that’s completely mobile-responsive. Their unique take on home search is sure to help you convert more leads, as will their various lead capture options. Plus, you’ll never miss an opportunity to communicate with and convert your leads with their alerts. It’s an all-in-one solution. 

Why we chose it: IDX Broker offers a full suite of IDX tools, including advanced searches, listing pages, and a real estate website builder. There are other major website builders that use or include IDX Broker for their own sites, like Real Geeks, so you know you’re taking full advantage of their capabilities by working directly with them. 

IDX Broker websites are built using WordPress, giving you free rein when it comes to customizing your real estate website with premade themes, elements, and widgets. IDX Broker sites feature the Omnibar search, which makes advanced home searches easy with a  simple tool. You also get Home Atlas, which adds a customizable map to listings. You can add Sold, Pending, or Pocketed listings to your website, too. When it comes to search engine optimization, the URLs are SEO-friendly, and you can modify your meta descriptions as you wish. 

A great benefit of IDX Broker is their lead capture customization. You can adjust whether you want forced registration or optional sign-up for your website. Plus, lead captures can be scheduled so you can adjust how long you want a visitor to stay before showing a capture form. This gives you a lot of control over your preferred lead capture approach.

They also have the IDX Broker Facebook app which allows you to display your featured listings on a tab of your Facebook page, complete with home search and MLS capabilities. This means visitors to your Facebook page can actively search your listings without leaving the platform. 

If you’re looking a real estate website builder with a short learning curve, IDX is right for you. Just know that you’ll need to understand WordPress to get the most out of it. Overall, they have excellent property listing capabilities, and lead capture options are completely in your hands. 

Why we chose it: Duda is known for the extensive features it offers when it comes to website design, even outside of real estate.  Compared to other real estate website builders though, there are many more widgets you can add to make your site interactive, which will come in handy as there are no integrated IDX capabilities.  If you like to tinker, Duda is your best choice.

Duda has around a hundred templates available to get you started. There are even a handful of templates specifically designed for real estate. Once you pick one, all you have to do is customize it to your liking. They have an easy drag-and-drop editor that’s meant for web development novices. You can also easily add new sections like a testimonial page, gallery, or contact form. 

Duda integrates with a range of tools so you can add as many apps and widgets to your site as you like. Because IDX does not come with Duda by default, you’ll need to add it yourself, which shouldn’t be a problem since Duda integrates with IDX providers, like IDX Broker. You can even create your own widgets if you wish, though you might need some tech knowledge for that. Luckily, with Duda, you have access to their online tutorials for a full year after enabling their service. 

Duda also has great lead capture features. You can create your own landing pages from their templates, including contact and appointment forms. You can even integrate Facebook ads directly with your real estate website, just in case you’re also expanding your digital marketing efforts. They also offer email marketing and a member’s area for your most loyal visitors. 

While not ONLY a real estate website builder, Duda offers plenty of stand-out features that have garnered a lot of praise. It’s easy for a novice to create their own websites, and they offer tons in terms of customization and design. Plus, for any realtor, lead capture is important, and they have plenty to offer in that area. If you’d prefer to use a more general website builder, we’d suggest Duda. 

Why we chose it: iNCOM is a real estate website builder and online marketing solution for real estate agents that comes with web creation tools, CRM integration, and lead generation. iNCOM boasts gold-standard marketing features that are geared toward agents and brokerages alike. It’s a great, affordable option, and there’s no long-term contract required. 

Sites created through iNCOM are IDX-enabled and include customizable IDX searches. The platform features an easy editing interface to make quick changes, and you can add an unlimited number of pages. Their map search feature is easy to use, too. Each site is mobile-friendly, and visitors can use their phone’s location to pinpoint local listings. 

iNCOM provides pre-made real estate content to build up your real estate website quickly. The sites they build are stunning – and have IDX functionality so that each of your visitors can search for listings and stay informed on the market. You can also add a mortgage calculator, buyer/seller guides, checklists, contact forms, and more. All of this serves to make your website more robust and keep your visitors engaged for longer. 

They also offer custom landing pages that can be branded or unbranded. These landing pages are content-ready and fully researched by their team, but they offer unlimited revisions at no extra cost. They’re perfect for capturing leads and coaxing them to your website.

iNCOMS’ team specializes in online marketing, so you can bet your brand will grow, and your site will gain traffic in no time. They offer PPC marketing through Google and Facebook ads, and ReCall Marketing retargets and tracks your leads to get them back to your website. They even offer search engine optimization services to improve the ranking of your real estate website. 

If you’re looking for a real estate website builder and marketing solution, iNCOM may be worth a shot. They offer solid options in both areas at a reasonable price.