What Are The Best Brokerages for New Agents in 2024?

Family,Couple,Consultations,With,A,Lawyer,Or,Insurance,Agent.,Law

The brokerage or team you join after getting your real estate license can have a giant impact on your budding career. That’s why it’s crucial to choose a brokerage that will give you room to grow in a positive and energizing environment. The only hitch is that there are over 90,000 brokerages in the U.S. That’s a pretty big field to pick from. 

First, decide if you want to work for a traditional brokerage with access to offices, equipment, etc. Some agents like the interaction that a traditional office space provides, so they tend to go for brokerages like Keller Williams, RE/MAX, or Coldwell Banker

Other agents however, enjoy the flexibility of working for a virtual brokerage. This allows agents to have more freedom without having to worry about competing agents looking over their shoulder. There are also fewer fees associated with more modern, virtual brokerages. Because of these benefits, more and more agents are making the switch to Fathom Realty, eXp Realty, and Real (Real Broker)

IMPORTANT: If you already have real estate experience under your belt, you should check out our guide, Best Real Estate Lead Generation Companies.

3 Things to Consider As You Evaluate Your Options

getting a real estate licenseAs you learn more about different types of real estate firms and teams below, keep these three questions in mind. They will help you critically evaluate if a national brokerage, local firm, or real estate team is the right choice for you. 

1. What are your short-term and long-term goals? 

When you are still getting your real estate license and before you even start searching for your first brokerage, ask yourself what your career and personal goals are. You might have slightly different short-term and long-term goals. Or, your goals might support and build on one another. 

For example, are you looking to start out somewhere you can get hands-on experience working next to a seasoned agent? Do you want to play an active role in shaping the future of the brokerage you join? Does the brand of the real estate firm matter a lot to you, or would you prefer to be with a firm where you can stand out? 

All of these are great questions to ask to help get a better idea of what your business goals are. 

Personal goals are usually tied to the type of commission you can expect at different brokerages. It’s best to have a good idea of how much and how fast you’ll be able to make money before joining a firm or real estate team. Ask yourself if you want to prioritize the size of the commission, or how quickly you can get paid. When you’re just starting out, you often can’t focus on both at the same time. 

2. What can the brokerage offer YOU? 

woman working in coffee shopAs you research different brokerages and real estate teams, make sure to consider what the organization can offer you. 

Things like training, mentorship opportunities, and networking with fellow real estate professionals are invaluable for new agents. There are also a bunch of real estate software tools (e.g. best real estate CRMs and best place to buy real estate lead generation) that can help make your job easier. Some firms also offer more in the way of business support and marketing ideas or materials. For example, certain brokerages may offer discounts on things like office supplies and tech. 

Brand recognition can carry a lot of weight too. There will be customers who feel more comfortable working with an established real estate firm rather than taking a chance with a smaller brokerage. Even though you’re the one who’s going to be doing the daily grind, think about what the brokerage can offer you. 

3. What do peer reviews say about the firm? 

counting moneyNo brokerage website is going to give you as much insight as a first-hand experience will. And since you’re searching for your first brokerage, reviews from fellow real estate agents are the closest you can get. 

Reviews from AgentAdvice.com or Glassdoor are great places to look for authentic reviews from other real estate professionals. For example, feedback from reviewers can let you know what types of resources a brokerage provides for new agents

Some brokerages may also be a better fit for more experienced agents, or agents that prefer selling in a specialty market (e.g. international or luxury properties). Here are some examples of reviews from real estate agents and their experience at different brokerages: 

I enjoy being with eXp! I love the comradery, the cloud-based business model, their revenue share model, and access to work from anywhere with a computer and internet access. They also have weekly meetings and pieces of training, which is useful, especially for new agents.” 

~ Anthony R. | eXp Realty Reviews

Only apply if you have experience, because they only hire the best of the best. My broker doesn’t hire new agents. Compass leads the rest of the real estate world in technology and vision.” 

~ Roy B. | Compass Reviews

“Everyone has good things to say about the Coldwell Banker brand. The training given to new agents wasn’t extensive. And when you are just getting started, there are so many tools it is overwhelming. I am sure the tools are more useful if you have been in real estate for years but when you are new it is just too much.”

~ Anonymous Agent | Coldwell Banker Reviews

The training is good if you are a new real estate agent. Good communication from team leads. I am on a 70/30 split and pay about $70 a month in fees.”

~ Leesa G. | Keller Williams Reviews

National BrokeragesMultiracial,Meeting,With,Foreign,Sponsors.,Company,Studing,Finance

National brokerages are large real estate companies that operate on a national scale, often having offices and agents across multiple states or even throughout the entire country. These brokerages typically have well-established brand recognition, extensive resources, and a wide network of agents and clients.

Pros 

  • Brand Recognition: National brokerages often have strong brand recognition, which can lend credibility and trustworthiness to new agents who are just starting out in the industry. Clients may feel more comfortable working with agents from reputable and well-known companies.
  • Training and Support: Many national brokerages offer comprehensive training programs and ongoing support for their agents. This can be invaluable for new agents who may need guidance on everything from marketing and sales techniques to navigating the complexities of real estate transactions.
  • Technology and Tools: National brokerages typically invest in advanced technology and tools to support their agents’ businesses. This may include access to sophisticated CRM systems, marketing platforms, and data analytics tools that can help agents be more efficient and effective in their work.

Cons 

  • Higher Fees: National brokerages often charge higher fees and commission splits compared to smaller, independent brokerages. This means that agents may take home a smaller percentage of their commissions, especially when they are just starting out and may not have a high volume of sales.
  • Less Personalized Attention: With larger brokerages, new agents may find themselves competing for attention and resources among a larger pool of agents. This could result in less personalized support and mentoring, making it harder for new agents to get the guidance and assistance they need to succeed.
  • Potential for Competition: With a larger pool of agents within a national brokerage, new agents may face stiffer competition for clients and leads. It may take longer for new agents to establish themselves and build a steady client base within a highly competitive environment.

Best fit for you

National firms aren’t for everyone. But they might be a good fit for you if you’re extremely self-motivated and don’t mind the competition that comes along with being one of many new agents at a national firm. 

Or maybe you’re confident you can make your future customers happy and are looking for some national brand credibility to help you book meetings. If this sounds like you, a national brokerage might be the best choice for you. On the other hand, if you would prefer to work closely under the guidance of a veteran real estate professional for a few years, a local firm may be more up your alley. Or if you are looking to learn the ropes in real estate investing, then it’s best to explore other options. 

Best National Brokerages to Work For:

Keller Williams keller-williams-logo

Agent Split: 70%

Transactions: $1,222,377

Agent Count: 190,000

Company Culture: Keller Williams’s rapid growth and success (even during the housing crash of 2008) has resulted from the excellent leadership and company culture.  It borrows from the dependent real estate brokerage model (business-oriented with low-splits), and the independent flat-fee brokerage model (client-oriented with high-splits) to create an interdependent relationship that fosters the mutual benefit of both parties. At the heart of the franchise is a code of shared beliefs and values. “God and family first, then business.”

Company Training: Keller Williams University is a portal of real estate courses that are available to KW agents at any level. The courses offered by KW University cover all the information about the real estate business. These award winning real estate courses are updated on a regular basis to deliver accurate information to the agents and help them master the market of the moment. 

Through the Keller Williams University courses, agents will receive the most honest and the most accurate outlook of the current economy of the real estate business and help agents to thrive in the market no matter how bad the economic situation is.

The courses offered by Keller Williams University are designed to teach agents about the systems and methods that are used by every successful agent in the real estate industry. They updated frequently to offer the most honest reviews about how the industry is at this particular time. 

Company Branding: Keller Williams has a very recognizable brand now, but they haven’t always. They got rid of the curly cursive “KW” in 2013 in hopes of creating an easier to read brand for real estate flyers and open house signs. Though their branding isn’t groundbreaking or even than exciting , their relatively conservative brand guidelines make it easy for agents to apply to their individual or team marketing. As the years go on, agents are getting more creative about how they can transform the KW brand to fit their needs. 

Main Pros:

  • Training offered at all levels
  • Positive company culture
  • Commission + Profit-sharing revenue company wide

Main Cons:

  • No flexibility in commission splits
  • Lots of pressure to recruit new agents
  • Additional fees can add up

 

RE/MAXReMax Logo

Agent Split: 95%

Transactions: Not available

Agent Count: 143,293

Company Culture: By focusing on their agents, RE/MAX has grown their company, market share, and national presence substantially. The brokerage works tirelessly to be recognized as a premier graduate school for real estate professionals, creating an environment that is positive, ethical, professional, cheerful, and energetic.

Company Training: Launched in 2007, RE/MAX University is the go-to learning resource for agents, brokers, and owners. It is a continuation of the Re/Max Satellite Network (RSN). New real estate license holders can access content from anywhere and 24/7. Additionally, there is an innovative tool called the “My Ru Trax” that allows learners to custom build their curriculum based on their needs. More complementary learning resources include webinars and exclusive talks from renowned speakers. Re/Max also offers designations & certification programs.

Company Branding: Above the crowd” is RE/MAX’s way of differentiating itself from the competition. And the franchise has built its brand image by focusing on quality services, creating trust, and ensuring that buyers associate its brand assets, most importantly the Blue, White & Red Hot Air Balloon with real estate. 

RE/MAX agents are presented to buyers —often in national real estate ads — as being more experienced & going beyond what’s expected of them. Their ability to find international buyers is also highlighted thanks to the brand’s global reach of 110 countries. Another talking point you’ll often hear frequently is that Re/Max agents outsell everyone else. Of course, this can significantly vary by office. Strong brand name aside, RE/MAX does a good job of providing the tools and resources needed to run your business. 

Main Pros:

  • Strong leadership
  • Flexible commission splits for experienced agents
  • Very recognizable brand

Main Cons:

  • Desk fees are monthly
  • Brand restrictions
  • Training is limited

 

Century 21Century 21 logo

Agent Split: 50%

Transactions: Not available

Agent Count: 149,000

Company Culture: Insights gleaned from Indeed.com reveal that the typical agent spends their time at the office or in the field showing homes. Agents also have the flexibility of working from home or part-time

The atmosphere at Century 21 has been dubbed both “competitive and challenging.” 

Some of the pros of working at Century 21 include: 

  • The chance to work and learn from other agents. 
  • Brand recognition. 
  • Good training programs. 
  • Lots of tools and amazing support staff
  • Friendly and supportive atmosphere. 
  • Good management. 

There are also drawbacks of working at Century 21. For instance, some agents complain about not receiving salary or healthcare benefits. That said, this is the typical practice at competitor brokerages as well, where compensation is wholly commission based. 

Company Training: Everyone receives ongoing training at Century 21, including associates, managers, and brokers. Additionally, Century 21 University has numerous courses available online and in class. Associates can attend webinars and receive certifications & designations from the NAR thanks to accredited courses.

Company Branding: Century 21 has been focusing on rebranding for a number of years. They are ditching their old, traditional black and yellow logo and taking on a new, sleeker approach. The new brand features modern lines and letters in gold, however, agents and teams can still choose between gold and black lettering. 

The company moved to this more timeless approach to be more adaptable. They say with the new, cleaner design agents can create business cards and flyers that better fit their brand. 

Main Pros:

  • Great social media presence
  • Good training programs
  • Recognizable, sleek branding

Main Cons:

  • No healthcare benefits
  • Mediocre training programs
  • No company-lead lead generation options

 

eXp Realty exp realty logo

Agent Split: 80%

Transactions: 397,138

Agent Count: 86,203

Company Culture: The interesting thing about eXp, is that you have healthcare through Clearwater Healthcare and benefits, a very robust healthcare benefits provider. So if you don’t have health care they’re going to provide really good options for you. 

There’s also something called Express Offers. eXp essentially has investors in most states of the United States, so you can sit in front of a seller and have the ability to entice them by letting them know that you can bring them a cash offer. This gives eXp agents a greater ability to compete with the buyer. So eXp has created a digital brokerage model where you have a nice capping model, you can have rev share, you have the option to earn stock, but then you also have the ability to go out and make cash offers to attract sellers, which is kind of cool.

Company Training: At eXp, you can go to the Cloud, and it will take you right to the eXp calendar. There, they offer training classes on anything from scripting, to how to sell a hundred properties a year using YouTube SkySlope. There are classes listed for basic training, attracting agents through your mission statement, goal setting for agents, farming on a budget, real estate fundamentals, advanced training real estate business planning, and so many others topics. There are dozens each and every day, so it’s easy to hop on and see what makes the most sense for you. 

Company Branding: eXp understands that not every agent will want to use the company logo prominently.  Some may be intent on building their own brand and may want to stick with a logo they have used in the past.

If this is the case, it’s totally fine. As a matter of fact, eXp provides agents with marketing materials and resources that make creating their own brand and personal lead generation website as easy as possible. With a few clicks of the mouse, they can personalize their choice of hundreds of marketing templates, no design skills necessary.

eXp has a strong branding voice. Agents can put their best foot forward by using the current eXp logo or one they create for their personal brand. This is part of why the company, and the agents that work for them, stand out from the crowd.

Main Pros:

  • Extensive video training library
  • Commission structure that fits new and old agents
  • Access to benefits

Main Cons:

  • Heavy focus on recruiting
  • Everything is done digitally 
  • No brick and mortar office locations

 

Coldwell Banker coldwell banker

Agent Split: 60%

Transactions: 608,728

Agent Count: 112,300

Company Culture: Coldwell Banker prides itself on loving people. It also values excellence with a special significance placed on its “true blue” color.  According to Coldwell Banker, it denotes an endless sea and vast sky showing the company’s practice of seeing possibilities despite obstacles.

CB’s recognizes the importance of connections in real estate. They organize Gen Blue events that bring together agents, brokers, and managers annually.

Coldwell Banker is conscious of the fact that real estate is a woman’s world based on agent count. And has identified that women are underrepresented when it comes to ownership. That’s why they are making strides to have more women in ownership and broker positions. The brand won the Women’s Choice Award® in 2018. Coldwell Banker has a strong reputation in the industry, and the brand is respected internationally. 

Company Training: Coldwell Banker is known for bringing many new associates on board. They offer many training opportunities to sharpen the agents’ business skills with up to 13,000 clock hours allocated yearly. Courses are reviewed periodically to keep pace with the changing world of real estate. 

Examples of their training opportunities & programs include: 

  • Coldwell Banker AMP: “AMP” stands for Accelerated Marketing Partners and seeks to boost the productivity of new agents quickly. 
  • The Coldwell Banker University boasts of experienced instructors with courses offered online and in-person. 
  • Coldwell Banker Bain: Features certified real estate programs taught by 25 certified instructors.
  • Coldwell Banker Mentor Program:  Most offices provide in-house mentoring whereby experienced associates take new agents under their wing.

Company Branding: Coldwell Banker is changing its logo after nearly 40 years, and adopting a fresh mission. The brand will incorporate input from the network in the process of the rebrand, dubbed “Project North Star.”

In 2020, the company started slowly rolling out their new logo which featured their letters “CB” and a white star in the right corner. CB is very proud of their new rollout, even though it has been slower than they initially expected. Because the company wants consistency across the board, the branding is less flexible than what you’ll find at other companies. 

Main Pros:

  • Successful new agent programs
  • Impressive company events and conferences
  • Recognizable brand

Main Cons:

  • Very few lead gen options
  • Fees aren’t always consistent
  • No incentives for teams

 

Local Firms 

Local, or boutique, brokerages are another great option to consider. They are often smaller real estate brokerages that operate within a specific geographic area, such as a city, town, or region. Unlike national brokerages, which have a presence across multiple states or the entire country, local firms focus their operations on serving clients within a particular locality.

Pros 

  • Stronger Relationships: Local firms often prioritize building strong relationships with clients and community members. This can lead to a more collaborative and supportive environment for new agents, as well as potential opportunities for referrals and networking within the local community.
  • Flexibility and Autonomy: Smaller firms may offer more flexibility and autonomy for agents to conduct their business in a way that aligns with their individual preferences and strengths. This can be particularly appealing for agents who value independence and creativity in their work.
  • Potential for Growth: While local firms may not have the same level of brand recognition or resources as national brokerages, they can still provide ample opportunities for growth and advancement. New agents may have the chance to take on leadership roles or specialize in niche markets within their local area.
  • Personalized Attention: In a smaller firm, new agents may receive more personalized attention and support from experienced brokers and mentors. This can provide invaluable guidance and assistance as new agents navigate their way through their first transactions and build their client base.

woman studying

Cons 

  • Limited Resources: Compared to national brokerages, local firms may have fewer resources and support services available to their agents. This could mean less access to marketing tools, technology platforms, and administrative assistance, which may hinder agents’ ability to effectively compete in the market.
  • Brand Recognition: Local firms may not have the same level of brand recognition and reputation as larger, national brokerages. This could make it more challenging for new agents to attract clients and establish credibility, especially if they are competing against agents from better-known firms.
  • Smaller Network: Local firms typically operate within a smaller geographic area, which could limit agents’ opportunities for networking and referrals compared to agents at national brokerages. Agents may have to work harder to expand their client base and generate leads within a more limited market.

Best fit for you

Keeping all the pros and cons in mind, local brokerages can be a great fit for some new agents. If you want to spend quality time with a mentor learning the ropes, a smaller firm might be right for you. 

There can also be more of a feeling of camaraderie within smaller offices. Agents may be more willing to help each other out, and there’s definitely less competition for office-generated leads than there is at national firms. If you’re looking for a more welcoming and less stressful environment, a local brokerage might be a great fit. 

Best Local Firms

SerphantScreen Shot 2024-05-03 at 4.16.52 PM

Agent Split: 50%

Transactions: 37,500

Agent Count: 8,200

Company Culture: Ryan Matthew Serhant is one of the most successful and well-known real estate brokers in the world. After spending a decade leading one of New York City’s top-ranked — and most disruptive — real estate teams to over $4B in sales, he founded SERHANT., a brokerage driving success through innovative content, technology, and amplification.

Company Training: Serphant does not offer many training opportunities, as they often only take on agents with experience in the luxury New York market. 

Company Branding: With Serphant’s identity development you can construct top-to-bottom visual identities and create comprehensive branding guides that ensure consistency and recognition. The firm also makes it easy to generate and produce the widest range of printed and digital collateral for use in ad campaigns, open houses, launch events, and much more. Serphant also makes it easy to build unique multi-channel plans based on your target market, exposure goals, and competitors. Leverage social media, digital, guerilla, and traditional mediums for maximum amplification and resonance. 

Main Pros:

  • Full-service, in-house production studio
  • Big online presence
  • Strong command of the market in most of New York City 

Main Cons:

  • Slow and inefficient software
  • Mostly luxury real estate
  • Not great for teams

 

Hilton & Hylandhilton & hyland logo

Agent Split: 50%

Transactions: Not available

Agent Count: 140

Company Culture: Associates at Hilton & Hyland say they root each other on when they do well, help each other when they have problems, and give information freely because trust each other. A prominent focus of their business is also giving back to the communities in and around where they sell real estate. Their community and philanthropic work focuses on four main areas: housing, hunger, mentoring youth, and providing opportunities for the next generation.

Company Training: Not everyone will make the cut, so they don’t offer much training. All brokerages want to attract quality professionals who will be successful agents, but Hilton & Hyland takes this to another level. They only select agents who fit the culture and provide specific expertise to the firm. 

Company Branding: Hilton & Hyland is known for being a luxury boutique firm in Los Angeles, so their logo and branding is very well known in the market. They also have a new website to showcase their new branding. Agents who work there can expect the best printed materials in the area. 

Main Pros:

  • Impressive sales numbers
  • Lots of opportunities to give back to charities
  • Great relationship in the community

Main Cons:

  • Very hard to make the cut
  • Not much training available
  • Only serves the country’s wealthiest clients

 

Douglas Ellimandouglas elliman logo

Agent Split: 50%

Transactions: 43,902

Agent Count: 6,900

Company Culture: “Our vision, values, and people share one guiding principle: to ensure the highest level of quality and expertise powered by innovation, information, and influence of the largest regional and global network of real estate professionals.” – Douglas Elliman CEO

Company Training: Douglas Elliman provides hands on experience from brokers and top producing agents to help newer agents further their career. 

Company Branding: You will have access to cutting-edge technology, marketing and personalized support along with he most highly-trafficked and sophisticated website in the industry.

Main Pros:

  • Top of the line technology
  • Largest global network
  • Highly rewarding commission structure

Main Cons:

  • Not very responsive online
  • Bonuses and raises are rare

Real Estate Teams 

Real estate teams are groups of agents who collaborate under a unified brand or brokerage to pool resources, share leads, and support each other in achieving common goals. Joining a real estate team can offer new agents several advantages. Firstly, teams often provide a supportive environment where agents can learn from more experienced colleagues, benefit from shared knowledge and strategies, and receive guidance as they navigate their early career challenges.

Pros 

  • Access to a supportive environment for learning and growth
  • Opportunity to learn from experienced colleagues and benefit from shared knowledge and strategies
  • Guidance and mentorship to navigate early career challenges

Cons

  • Possibility of conflicts or disagreements among team members regarding work strategies, commission splits, or client management
  • Dependence on the team’s success for income, which could be impacted by factors outside of individual control

Best fit for you

Joining a real estate team at either a local or national brokerage can be a great fit for newbie agents. If you’re concerned about how quickly you’ll be able to start making money, joining a team may be the right call. New agents that are hungry for new experience but that also want to learn from seasoned real estate agents would be well served by a team. 

But if you want to pour your heart and soul into building up your own brand as soon as you start, a team likely isn’t the best fit for you. 

Best Real Estate Teams

The Stone Teamstone team

Agent Split: 80%

Transactions: 1,050

Agent Count: 5

Company Culture: As a top-performing team in the industry, The Stone Team sets the standard for excellence in real estate. With a focus on accountability, integrity, and client-centric service, they consistently deliver exceptional results for their clients while providing agents with the support and resources they need to thrive. Whether you’re a seasoned agent or just starting out, there’s room for growth and advancement with The Stone Team.

Company Training: The Stone Team provides ongoing training and development opportunities, including weekly training sessions, coaching sessions, and professional development events, to continuously hone your skills and stay ahead of the curve.

Company Branding: They are brokered by eXp Realty, so agents have access to cutting-edge technology platforms like KVCORE, Skyslope, and more, to streamline your business operations and maximize efficiency. Agents are also promised world-class administrative support to handle transaction coordination, marketing, and client communications, allowing you to focus on what you do best.

Main Pros:

  • Great marketing support and resources
  • Weekly training sessions
  • World-class administrative support

Main Cons:

  • Only operate in the greater San Antonio area

 

The Nolan GroupScreen Shot 2024-03-21 at 11.31.50 AM

Agent Split: 80%

Transactions: Not available

Agent Count: 14

Company Culture: As the top team in Florida, they achieved a sales volume of $24 million in 2023, despite market shifts. With a projected sales volume exceeding $50 million in 2024, there’s ample opportunity for growth and success. In January 2024 alone, they paid out $156,000 in GCI and closed 20 deals, showcasing their commitment to excellence.

Company Training: Team meetings and training sessions are carefully designed to provide agents with the knowledge and skills they need to excel. From daily huddles and role-playing sessions to weekly Q&A meetings, agents receive ongoing support and guidance. They utilize top-tier technology platforms like KVCORE and eXp to streamline processes and enhance productivity.

Company Branding: They are brokered by eXp Realty, so agents have access to cutting-edge technology platforms like KVCORE, Skyslope, and more, to streamline your business operations and maximize efficiency. 

Main Pros:

  • Free CE courses and discount legal services
  • Motivating culture with agent recognition programs and team-building events
  • Networking opportunities and access to top-rated systems

Main Cons:

  • Only serves Florida

 

The Ethridge TeamScreen Shot 2024-03-20 at 4.47.21 PM

Agent Split: 80%

Transactions: Not available

Agent Count: 30

Company Culture: As one of the top-performing teams in the Valley, The Ethridge Team has a proven track record of success. With a focus on accountability and performance-driven metrics, they provide a structured environment where every agent has the opportunity to excel. Whether you’re a seasoned professional or just starting out, there’s room for growth and advancement with The Ethridge Team.

Company Training: They offer comprehensive training programs, including in-person team meetings and script training sessions. With 1-on-1 coaching and quarterly reviews, they provide the support and guidance you need to achieve your goals and maximize your potential.

Company Branding: You’ll get marketing support and signage for team transactions, with the freedom for agents to market themselves within our brand guidelines

Main Pros:

  • Access to over 10,000 leads in our CRM, with 30 leads given to each agent per month
  • Comprehensive training and coaching programs, including 1-on-1 coaching sessions and quarterly reviews
  • Cutting-edge technology platforms like Follow Up Boss, Ylopo, and KVCORE

Main Cons:

  • Only covers the Phoenix valley

What’s Next? 

studying for licensing examAfter you’ve considered all the pros and cons, done your own research, and talked with a few brokerages—it’s time to make your decision. Is a national brokerage, local firm, or real estate team the best fit for you? 

Once you have your answer, make sure to consult peer reviews to find out if your dream brokerage is all it’s cracked up to be. AgentAdvice.com has brokerage reviews from real estate agents across the country about their experience at different firms. Find reviews of some of the most popular real estate firms here: 

After reading through some first-hand experiences, make a shortlist of your top 2 – 3 brokerages and start making some calls! You should set up meetings with each of your top choices to ask more questions about: 

  • how the firm handles commission splits
  • how it distributes office leads
  • what the office culture is like
  • and what mentorship and networking opportunities are available

FAQ Section

What brokerage offers comprehensive training programs for new agents?

Several brokerages offer comprehensive training programs for new agents, aiming to equip them with the skills and knowledge needed to succeed in the real estate industry. Some notable examples include:

  1. Keller Williams Realty: Keller Williams offers a renowned training program called Keller Williams University (KWU), which provides a wide range of courses and resources for new agents, covering topics such as sales techniques, marketing strategies, technology tools, and business development.
  2. RE/MAX: RE/MAX University provides comprehensive training and educational resources for agents at all stages of their careers, including new agents. They offer online courses, workshops, and seminars covering various aspects of real estate sales, marketing, and client service.
  3. Coldwell Banker: Coldwell Banker University offers extensive training programs for new agents, including classroom instruction, online courses, and mentorship opportunities. They focus on providing agents with the skills and knowledge needed to excel in their local market.
  4. Century 21: Century 21 offers the Century 21 Learning System, which provides new agents with access to a wide range of training materials, including online courses, webinars, and workshops. They also offer mentorship programs and ongoing support to help new agents succeed.
  5. Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices offers comprehensive training programs for new agents through their Good to Know® platform, which covers topics such as sales techniques, negotiation strategies, and technology tools. They also provide ongoing support and mentorship to help new agents grow their business.

Which brokerage provides the best mentorship opportunities for beginners?

Century 21 brokerages often have structured mentorship programs designed to help new agents succeed. They may pair new agents with seasoned mentors who provide guidance, advice, and support as they build their business and navigate their first transactions.

Ultimately, the effectiveness of mentorship programs can vary depending on the specific office, team dynamics, and individual mentorship relationships. It’s essential for beginners to research different brokerages, speak with current agents, and assess the mentorship opportunities available to determine the best fit for their needs and career goals.

Which brokerage has a strong reputation for supporting new agents?

One brokerage that consistently receives praise for its support of new agents is Keller Williams Realty. Keller Williams is known for its strong emphasis on education, training, and mentorship, making it an attractive option for beginners in the real estate industry.

How can I choose the best brokerage for my needs?

Choosing the best brokerage for your needs requires careful consideration of several factors. Here’s a step-by-step guide to help you make an informed decision:

  1. Define Your Goals: Start by clarifying your career goals and priorities. Are you looking to specialize in a particular market or type of real estate? Do you value training and mentorship opportunities, or are you more focused on technology and marketing support? Understanding your goals will help you narrow down your options.
  2. Research Brokerages: Take the time to research different brokerages in your area. Look for information online, read reviews and testimonials from current and former agents, and talk to colleagues and mentors in the industry. Pay attention to factors such as company culture, training programs, commission structures, and support services.
  3. Assess Training and Support: Consider the training and support offerings available at each brokerage. Look for brokerages that provide comprehensive training programs, mentorship opportunities, and ongoing support to help you succeed in your real estate career. Ask about the availability of resources such as marketing materials, technology tools, and administrative support.
  4. Evaluate Commission Structures: Review the commission structures offered by different brokerages and consider how they align with your financial goals and business model. Some brokerages may offer higher commission splits but fewer support services, while others may provide a lower split in exchange for more comprehensive support and resources.
  5. Consider Company Culture: Pay attention to the company culture and values of each brokerage. Consider whether you feel aligned with their mission, vision, and approach to doing business. Look for a brokerage where you feel comfortable and supported, and where you believe you can thrive and grow as a real estate professional.
  6. Interview Brokers and Agents: Take the time to interview brokers and agents at different brokerages to get a sense of their experience, expertise, and approach to working with new agents. Ask questions about training programs, mentorship opportunities, marketing support, and company culture. This will help you get a better understanding of what each brokerage has to offer and whether it’s a good fit for your needs.
  7. Visit Offices: Consider visiting the offices of the brokerages you’re interested in to get a sense of the work environment and meet with staff and agents in person. This can help you get a feel for the culture and atmosphere of each brokerage and determine whether it’s a place where you can see yourself thriving.
  8. Trust Your Instincts: Finally, trust your instincts and intuition when making your decision. Choose a brokerage where you feel valued, supported, and excited about the opportunities for growth and success in your real estate career.

What brokerage offers advanced technology and marketing tools for agents?

Several brokerages prioritize advanced technology and marketing tools to support their agents. Here are a few examples:

  • Compass: Compass is known for its cutting-edge technology platform, which includes a suite of tools designed to streamline operations, enhance productivity, and improve the client experience. This includes a proprietary customer relationship management (CRM) system, advanced data analytics tools, and personalized marketing resources.
  • eXp Realty: eXp Realty operates as a cloud-based brokerage, offering agents access to a virtual office environment and a range of technology tools and resources. This includes a customizable website, lead generation tools, and virtual collaboration platforms for networking and training.
  • Redfin: Redfin is a technology-powered real estate brokerage that provides agents with access to a suite of proprietary tools and resources. This includes a mobile app for scheduling tours and submitting offers, a personalized dashboard for tracking leads and transactions, and advanced data analytics tools for pricing and market analysis.

Which brokerage provides leads or lead generation support for beginners?

eXp Realty offers its agents access to a variety of lead generation tools and resources, including a customizable website, social media marketing tools, and automated email campaigns. eXp Realty also provides training and support to help agents effectively generate and convert leads in their local market.

Which brokerage offers competitive benefits packages for their agents?

Berkshire Hathaway HomeServices offers a range of benefits for its agents, including health insurance plans, retirement savings options, and access to exclusive discounts on travel, entertainment, and other services. Berkshire Hathaway HomeServices agents also benefit from the brand’s global network and marketing resources.

Are there brokerages with a global network for international referrals?

Yes, several brokerages have a global network that facilitates international referrals and collaborations between agents around the world. These brokerages often have a presence in multiple countries and leverage their network to help agents connect with clients and properties across borders. Here are a few examples:

  • Sotheby’s International Realty: Sotheby’s International Realty operates in over 70 countries and territories worldwide, with over 1,000 offices and 22,000 sales associates. Their global network allows agents to refer clients to colleagues in other countries and collaborate on international transactions.
  • Coldwell Banker Global Luxury: Coldwell Banker Global Luxury is Coldwell Banker’s international luxury real estate division, specializing in high-end properties around the world. Their global network of luxury agents and offices enables agents to refer clients to colleagues in other countries and access exclusive international marketing resources.
  • RE/MAX Global Network: RE/MAX operates in over 110 countries and territories worldwide, with over 125,000 agents. Their global network allows agents to refer clients to colleagues in other countries and collaborate on international transactions through the RE/MAX Global website and referral network.
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About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 5/20/2024