6 Strategies to Convince Your Client to Invest in Real Estate

Businessmen,Are,Analyzing,The,Residential,Real,Estate,Investment,By,WorkingInvesting in real estate is a great way to build wealth and provide for your future. With so many people starting their careers with high levels of student debt, it becomes a lot more challenging to save up enough money to buy a house.

The good news is that there are actually quite a few ways you can convince your client that investing in real estate will be the best decision they ever make!

This article will discuss six strategies you can use when trying to get clients on board with buying an investment property instead of investing in other areas such as stock.

Real Estate Has Historically Been a Safe Investment

Miniature,Colorful,House,On,Stack,Coins,Using,As,Property,AndWhile there are always risks associated with any type of investment, buying a property and renting it out has proven to be a smart way to build long-term wealth.

In fact, over the past 100 years, real estate has averaged an annual return on investment of around 11%. That’s something that will definitely get your client’s attention!

If you can show them that investing in real estate will provide them with stability and growth over time, they will likely be much more interested in hearing what else you have to say.

Plus, if they already own their own home, convincing them to buy another property as an investment will be a lot easier because they have already been through the process of buying their primary residence.

Point Out the Tax Benefits of Real Estate Investment

One of the best reasons to invest in real estate is the many available tax benefits. For example, you can write off your mortgage interest, property taxes, and other expenses related to your investment. This can add up to a lot of money saved over time!

In addition, when you sell a property that has increased in value, you will likely pay less tax on the profits than if you had sold stocks or mutual funds.

This is because capital gains from investments like these are taxed at a higher rate than profits from real estate sales.

The Best Time to Invest in Real Estate is When the Market Is Down, Not Up!

coins stackedThe best times to invest in real estate is when prices are low, and demand is high.

This will ensure that you can buy property at a lower price than what it would cost if you purchased during another time, like right before or after an economic boom.

Another benefit of this strategy is that your investment could turn into two properties over time. If home values rise again, you can sell one (or both) for profits!

This benefits those who want to make money off their investments and makes it easier for first-time buyers because there will be less competition from other people looking to purchase homes on the market. Additionally, as part of investing in real estate is repairing and replacing major home appliances and systems, a home warranty can significantly reduce the costs and help offset costly repairs for years.

Investing in Property Can Be Made Easier With an Experienced Agent

Happy,Property,Owners,Shaking,Hands,With,Real,Estate,Broker,AfterOne of the biggest concerns people have when it comes to investing in real estate is that they don’t know how to do it themselves. This is where an experienced licensed agent can come in and help you out!

By working with someone who knows what they are doing, you can avoid making costly mistakes and ensure that your investment is successful.

In addition, having an agent on your side will also give you a leg up when competing against other investors for a property.

Find an agent that will be able to tell you about properties that are coming onto the market soon, as well as those that have recently been reduced in price.

This insider information can be the difference between getting the property you want and losing out to another investor!

A profession like real estate is all about ensuring that each situation’s integrity remains uncompromised no matter who it may be for or how much money changes hands in negotiations.


The Value of Real Estate Typically Increases Over Time

counting moneyOne of the most significant benefits of investing in real estate is that property value typically increases over time. This is in contrast to stocks and bonds, which can go up or down in value based on the market conditions at the time.

This means that if you invest in real estate, your money will be worth more as time goes on.

In addition, you can also rent out your property to generate income while you wait for it to appreciate in value.

Real estate is a great choice for people who don’t know how to start investing because it is a far more stable choice than stocks.

If you could invest in several different properties using this same method, your yearly returns would only keep growing!


Buying Property Could Save You From Paying Higher Rent

Close-up,Of,Businessman's,Hand,Checking,House,On,LaptopAnother reason investing in real estate is a good idea is that it can help you avoid paying high rents in the future.

As more and more people move to cities, rent costs continue to increase. This means that if you don’t want to spend hundreds or even thousands of dollars on rent each month, buying property is the best solution!

Not only will you save money in the long run by owning your own home, but you will also be able to generate income from renting out space in your property. This way, you can cover the costs of your mortgage and then some!


If you are a real estate agent, the best way to convince your client that buying property is the right decision for them is to do your research and provide them with as much information about it as possible.

You should also consider their feelings and needs when designing a plan. Finally, you should never stop learning and educating yourself about real estate so that you can better serve your clients!

These business tips will help build great relationships with your clients that will ultimately benefit you in the long run.

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 12/14/2023