The Biggest Real Estate Companies Nationwide
There are over 360,000 real estate brokerage firms across the United States, from large national brokerages down to small independent agencies. Once you get your real estate license, you’ll need to find a brokerage to work for.
But how do you decide which brokerage to choose?
You might think about:
- What are your personal goals, values, and career aspirations?
- What is the company culture like?
- Are there any desk fees, technology fees, or other monthly costs?
- Are there opportunities for career growth and advancement within the company?
- What technology platforms and software does the brokerage use?
- What is the onboarding process like for new agents?
To help you in your search, we’ve compiled a list of some of the biggest national real estate companies. We’ll look at the number of agents, agent/commission splits, and some pros and cons we’ve compiled based on reviews submitted by real estate agents like you to Agent Advice.
Top National Real Estate Companies
1. Keller Williams
Founded: 1983
Agents: 191,000+
Agent Split: 70/30
Website: https://www.kw.com/
Agent Advice Rating: 4.10/5 based on 176 reviews.
Keller Williams is famous for its amazing training programs and agent-focused culture. With over 191,000 agents worldwide, it boasts the highest number of agents among national real estate companies. The company’s innovative technology platform empowers agents with data-driven insights and tools to enhance their performance.
Pros:
- Extensive Training: Ideal for new agents with its comprehensive training programs.
- Strong Support System: Excellent support from brokers and fellow agents.
- Innovative Technology: Heavy investment in technology aids agents in transactions.
- Collaborative Culture: Family-like environment promoting teamwork over competition.
Cons:
- High Fees: Brokerage fees are higher compared to some other companies.
- Inconsistent Leadership: Some offices report favoritism and inconsistent broker support.
For more detailed information, view our Keller Williams review page.
2. Century 21
Founded: 1971
Agents: 147,000+
Agent Split: 50/50
Website: https://www.century21.com/
Agent Advice Rating: 4.12/5 based on 52 reviews.
Century 21 has been a staple in the real estate industry for decades. The company’s innovative marketing strategies and strong brand identity make it a popular choice for agents and clients alike. Century 21’s commitment to training and technology ensures that its agents are well-equipped to meet market demands.
Pros:
- Brand Recognition: Strong, well-known brand.
- Support and Training: Extensive training programs and a supportive environment.
- Family-like Culture: Welcoming and inclusive office atmosphere.
- Resources: Good marketing tools and resources.
Cons:
- High Fees: Monthly and transaction fees can be high.
- Inconsistent Support: Varies significantly by office and location.
- Competitive Environment: Some offices may have a cut-throat culture.
For more detailed information, view our Century 21 review page.
3. RE/MAX
Founded: 1973
Agents: 140,000+
Agent Split: 95/5
Website: https://www.remax.com/
Agent Advice Rating: 3.93/5 based on 43 reviews.
Re/Max is known for its extensive advertising campaigns and a vast network of independently owned and operated offices. With a presence in over 100 countries, Re/Max agents benefit from brand recognition and a global referral network. The company’s focus on agent productivity and training has contributed to its long-standing success.
Pros:
- Brand Recognition: Highly recognized brand with a strong market presence.
- Extensive Resources: Offers numerous tools and tech resources for agents.
- Professional Environment: High standards and supportive culture.
- Comprehensive Training: Excellent training programs are available.
Cons:
- High Fees: Monthly fees and high commission splits.
- Limited New Agent Support: Not ideal for new agents due to high costs and inconsistent support.
- Competitive Environment: Can be highly competitive.
For more detailed information, view our RE/MAX review page.
4. Coldwell Banker
Founded: 1906
Agents: 100,000+
Agent Split: 50/50 to 70/30
Website: https://www.coldwellbanker.com/
Agent Advice Rating: 4.22/5 based on 67 reviews.
Coldwell Banker has a rich history dating back to 1906 and continues to be a leader in the real estate industry. With its extensive global network and luxury property division, Coldwell Banker Global Luxury, this company is a great choice for agents who value brand recognition and support.
Pros:
- Brand Recognition: Strong, globally recognized brand.
- Support and Training: Excellent support and comprehensive training programs.
- Technology: Cutting-edge technology and marketing tools.
- Professional Culture: High standards of professionalism and integrity.
- Flexibility: Welcomes part-time agents and offers flexible support.
Cons:
- High Costs: High commission splits and numerous fees.
- Inconsistent Support: Some reports of favoritism and inconsistent support.
- Competitive Environment: Can be very competitive rather than collaborative.
For more detailed information, view our Coldwell Banker review page.
5. eXp Realty
Founded: 2009
Agents: 85,000+
Agent Split: 80/20 – 100/0
Website: https://exprealty.com/
Agent Advice Rating: 4.47/5 based on 167 reviews.
eXp Realty operates entirely in a cloud-based environment, offering agents unparalleled flexibility and support. The company’s virtual world, eXp World, provides training, collaboration, and networking opportunities. EXP Realty’s innovative approach and revenue-sharing model have attracted a growing number of agents.
Pros:
- High Commission Split: 80% commission with additional revenue share opportunities.
- Advanced Technology: Virtual platform and extensive training resources.
- Supportive Culture: Collaborative environment with strong agent support.
Cons:
- Remote Work Challenges: Requires self-discipline and comfort with virtual communication.
- Inconsistent Support: Some agents experience limited direct support.
For more detailed information, view our eXp Realty review page.
6. Berkshire Hathaway
Founded: 2013
Agents: 52,000+
Agent Split: 60/40
Website: https://www.bhhs.com/
Agent Advice Rating: 3.85/5 based on 34 reviews.
Backed by Warren Buffett’s Berkshire Hathaway Inc., BHHS has a reputation for stability and trustworthiness. The company focuses on providing exceptional customer service and has a strong presence in luxury real estate markets. Their network of agents benefits from comprehensive support and a recognizable brand name.
Pros:
- Brand Recognition: Strong global brand and reputation.
- Support and Training: Comprehensive training programs and supportive management.
- Professional Environment: High standards and professionalism.
- Resources: Extensive tools and tech resources.
Cons:
- High Fees: Monthly fees and high commission splits.
- Inconsistent Support: Some issues with lack of mentorship and support.
- New Agent Challenges: Not ideal for new agents due to high costs and insufficient leads.
For more detailed information, view our Berkshire Hathaway HomeServices review page.
7. Compass
Founded: 2012
Agents: 29,000+
Agent Split: 90/10
Website: https://www.compass.com/
Agent Advice Rating: 4.24/5 based on 29 reviews.
Compass has rapidly risen to prominence since its founding in 2012. Leveraging cutting-edge technology and data analytics, Compass provides agents with robust tools to better serve their clients. The company’s aggressive growth strategy and high-profile acquisitions have made it a force to be reckoned with in the real estate sector.
Pros:
- Advanced Technology: Known for cutting-edge tech and tools.
- Strong Brand: High market presence and recognition.
- Supportive Culture: Collaborative environment with good management support.
- Marketing Resources: Extensive marketing tools and preproduced content.
Cons:
- High Fees: Additional costs for software and resources.
- Inconsistent Support: Some issues with tech glitches and support staff.
- Competitive Environment: Highly competitive, which may not suit everyone.
For more detailed information, view our Compass review page.
8. Sotheby’s
Founded: 1976
Agents: 26,400+
Agent Split: 70/30
Website: https://www.sothebysrealty.com/
Agent Advice Rating: 4.58/5 based on 19 reviews.
Sotheby’s International Realty specializes in luxury real estate and provides unparalleled marketing services for high-end properties. The brand’s association with the prestigious Sotheby’s auction house adds to its allure. Their global network and focus on premium properties attract affluent clients worldwide.
Pros:
- Brand Recognition: Renowned luxury brand with a global presence.
- Supportive Culture: Strong support and a family-like environment.
- Marketing Resources: Extensive and sophisticated marketing tools.
- Global Network: Excellent referral system and international exposure.
Cons:
- High Costs: Monthly fees and less competitive commission splits.
- Not Ideal for New Agents: Better suited for experienced agents in the luxury market.
- Inconsistent Training: Lack of a solid, standardized training program.
For more detailed information, view our Sotheby’s International Realty review page.
9. Home Smart
Founded: 2000
Agents: 26,000+
Agent Split: 100%
Website: https://homesmart.com/Agent Advice Rating: 3.60/5 based on 15 reviews.
HomeSmart prides itself on its technology-driven approach and low-cost business model. The company offers agents 100% commission with a flat fee, making it an attractive option for many real estate professionals. HomeSmart’s automated systems and support networks help agents maximize their productivity.
Pros:
- 100% Commission: Agents keep all their commission.
- Low Fees: Monthly fee of $49 and transaction fee of $495.
- Supportive Technology: Proprietary tech tools and paperless transaction systems.
- Training and Education: Free classes and resources for agents.
Cons:
- No Lead Generation: Agents must find their own leads.
- Inconsistent Support: Mixed reviews on the level of support.
- Not Ideal for New Agents: Better suited for experienced agents due to lack of lead generation.
For more detailed information, view our HomeSmart review page.
10. EXIT Realty
Founded: 1996
Agents: 23,000+
Agent Split: 70/30
Website: https://www.exitrealty.com/
Agent Advice Rating: 4.78/5 based on 9 reviews.
EXIT Realty’s unique business model focuses on residual income and mentorship. The company’s training programs and support systems are designed to foster agent success and growth. EXIT Realty’s commitment to innovation and community involvement sets it apart from other national real estate companies.
Pros:
- Supportive Culture: Family-oriented and supportive environment.
- Advanced Technology: Provides excellent tech tools and training.
- Residual Income: Offers multiple income streams and residuals.
Cons:
- Inconsistent Training: Some concerns about initial training and tech setup.
- Regional Events: Decreased regional events and recognition rewards.
For more detailed information, view our EXIT Realty review page.
11. Realty ONE Group
Founded: 2005
Agents: 18,000+
Agent Split: 100%
Website: https://www.realtyonegroup.com/
Agent Advice Rating: 5.00/5 based on 18 reviews.
Realty One Group emphasizes a modern, tech-savvy approach to real estate. The company’s COOLture™ philosophy promotes a supportive and dynamic work environment. Realty One Group’s focus on technology and agent empowerment has positioned it as a rising star in the industry.
Pros:
- High Commission: 100% commission structure.
- Supportive Culture: Positive, family-like environment.
- Advanced Technology: Excellent tech and training support.
- Low Fees: Affordable transaction fees and low monthly costs.
Cons:
- Limited Administrative Support: May not provide extensive administrative assistance.
- No Stock or Revenue Share: Lacks stock or revenue sharing plans
For more detailed information, view our Realty ONE Group review page.
12. Better Homes and Gardens
Founded: 2007
Agents: 12,000+
Agent Split: 70/30
Website: https://www.bhgre.com/
Agent Advice Rating: 4.40/5 based on 15 reviews.
Better Homes and Gardens Real Estate leverages the iconic brand of the Better Homes and Gardens magazine to attract clients. The company’s focus on lifestyle and homeownership resonates with a broad audience. Their marketing resources and training programs provide agents with the tools they need to succeed.
Pros:
- Brand Recognition: Well-known and reputable brand.
- Supportive Culture: Family-like atmosphere with strong broker support.
- Comprehensive Training: Extensive training programs and educational resources.
- Marketing Tools: Advanced marketing resources and tools are available.
Cons:
- High Fees: Monthly fees and initial costs can be high.
- Long Interview Process: Lengthy and pushy interview process noted by some agents.
- Lead Generation: Agents often need to procure their own leads.
For more detailed information, view our Better Homes and Gardens Real Estate review page.
13. Fathom Realty
Founded: 2010
Agents: 11,000+
Agent Split: 100%
Website: https://www.fathomrealty.com/
Agent Advice Rating: 4.45/5 based on 67 reviews.
Fathom Realty is a cloud-based brokerage that offers agents a low-cost, high-support environment. The company’s emphasis on technology and agent development has led to rapid growth. Fathom Realty’s virtual office model allows agents to operate efficiently and cost-effectively.
Pros:
- High Commission: 100% commission structure.
- Low Fees: $700 annual fee.
- Supportive Culture: Family-like atmosphere and strong community.
- Good Technology: Proprietary tech tools and resources.
Cons:
- Remote Work Challenges: Requires self-discipline and comfort with virtual communication.
- Inconsistent Support: Mixed reviews on broker support and responsiveness.
- Challenges with Payouts: Some issues with commission payouts and accounting support.
- Not Ideal for New Agents: Better suited for experienced agents due to the lack of lead generation.
For more detailed information, view our Fathom Realty review page.
Speak with an industry expert agent advisor. Together we will find the best solution based on your goals and needs.
Choosing The Brokerage That’s Right For You
Picking the right brokerage is a huge step in your real estate career, and it can make a big difference in your long-term success and happiness. Think about what matters most to you — whether it’s a great training program, a supportive culture, or a high commission split and use that when reviewing the brokerages covered in our guide.
Remember, each brokerage offers something unique, so take your time to research and consider your options when finding the one that matches your goals, values, and style.
Choosing the right brokerage is about more than just finding a job — it sets the stage for a rewarding and successful career in real estate. By finding a place that aligns with your personal values and professional goals, you can open the door to growth, support, and amazing opportunities.
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