The Best Places to Buy Real Estate Leads in 2025

Why we chose it: If buying leads is your main need, but you want to simplify your overall system of lead generation and nurturing, CINC is the top choice. First, they have highly skilled teams with experience in a yearly $25 million Google ad spend alone. CINC developed proprietary technology to engage over 80 niched leads in targeted Facebook and Instagram ads to procure motivated sellers and buyers actively searching in your specific market. 

Second, after your lead buy, your lead nurturing is set up to near perfection with the full experience of using their CRM platform. With their integrated marketing automation, single pipeline, mobile app, CINC AI, and more you will be able to manage your leads with ease typically leading to higher conversion rates. Full CINC Review.

CINC is an all-in-one solution with proprietary technology to help you gain as many leads as possible for your specific target market. Your ad spend as well as your lead communication is held in one place to simplify your marketing process and online presence.

Why we chose it: Real Geeks is powered largely through AI to help you quickly create websites optimized for your agency’s searchability and visibility. So you are getting more than paid per ad leads, you are getting a fully branded SEO-friendly website set up to integrate leads generated through Google, Facebook, and target market ads. When leads are coming to you because they’ve found your website often they are more likely to convert, which is why Reel Geeks is a recommended platform when considering buying leads.

Additionally, they offer full CRM capabilities to make nurturing your leads seamless. As you know, follow-up is a key component to success for agents and they have incorporated automated lead assignments with follow-up triggers to support your client interaction from the moment you receive them. Full Real Geeks Review.

In the world of AI and rapidly changing SEO algorithms having a platform that will optimize your ads and websites to stay in pace with trends specific to your industry is a huge benefit for your business. 

Why we chose it: KeyLeads takes an innovative approach in procuring leads  motivated to sell. When you commit to buying your leads through KeyLeads, you gain immediate access to a stream of potential sellers with urgent need to sell and pre-foreclosure leads. They guarantee you 20 leads per month, and offer a a subscription so there is no long-term commitment. The other quality, I like, is if there are more than 20 leads to be contacted that month… you get them at no additional charge.

They have a dedicated research team following market trends, and finding potential sellers with a discoverable need to sell quickly with an agent they can trust in your specific zipcode. This offers a promising return on investment in both sales and time saved. “KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months!” Full KeyLeads Review.

They target a specific client that is in need of selling, giving you a competitive edge in an untapped market. I like that there is no contract, so you can limit your leads based on your bandwidth at any given time to ensure you are giving quality attention to your leads. 

Why we chose it: MoveLeader is a lead service that can quickly become an agent’s best friend. Specializing in exclusive, local leads, MoveLeader provides high-quality leads directly to an intuitive dashboard. All leads are local to your chosen zip code, vetted, and delivered in real-time to ensure that you have the best opportunities to close deals.

MoveLeader is focused on reliability and a commitment to expanding the coverage of the real estate agents who use the service. The company’s founder wanted to find a smarter, more efficient way for agents to connect with motivated sellers. MoveLeader is a tool that delivers results, helping real estate agents grow their business with confidence. Full MoveLeader review.

A lead guarantee is one of the things that sets MoveLeader apart from other real estate lead generation services. If leads are low in your area, they’ll help you to expand your coverage – and canceling is easy.

I like the simplicity and straightforward approach of only targeting seller listings in the area where you would like to establish yourself as “the go-to” agent. This approach allows you to build your market and brand and more efficiently grow your reputation in your market to acquire more listings easily. 

Why we chose it: Market Leader’s main goal is to “connect agents with a steady stream of new leads each month”, providing relief of stress and saving you time when you decide to buy leads utilizing their 3 different methods of lead generation. The best part is you pay for true leads, not just visitors to your site. 

Here’s how:

1. House Value listing leads: You buy your market’s zip code, and are guaranteed exclusive seller leads. When sellers visit homevalues.com, their information is sent to you after they complete their home valuation to help you provide the best lead nurturing. 
2. Leads Direct: They creat pay-per-click ads to drive leads directly to your IDX website. 
3. Network Boost: Their digital advertising experts will lead a social media campaign for you targeting quality leads by implementing automated lead nurturing tools. 

MarketLeader offers a wide variety of high-quality ways to nurture your leads, and they are sure to help you stand out as a professional agent. One unique option they offer is the ability to order print materials directly through the MarketLeader platform so you don’t have to worry about trying to find another third party printing vendor. And you can schedule those print materials to send to leads on a regular cadence, e.g. for birthdays or anniversaries. Another unique option they offer is their HomeIntel nurture report. This nurture option sends a report to any leads you want. It’s packed with interesting insights about the home and market of that lead and offers opportunities to engage with the report – which then sends back intel to the agent.

For the solo agent, looking to boost your network, Market Leader is a great option as they promise to deliver 25+ leads with as little as $399 each month. If leads are your main interest this is a great option, in my opinion. Full Market Leader Review.

When you buy leads using Market Leader their main focus is to provide you leads. They are specialized in generating leads, so if you have a system of lead nurturing already in place you don’t have to to do a tech overhaul to get started converting leads into clients. 

The stand out quality of Zurple is their data backed, behavior-driven lead nurturing engagement. Ultimately, knowing what a client is looking for before you step in to take over will save you time and lead to happier clients more likely to feel confident in your ability to find them their next property. 

Why we chose it: BoldTrail stands to save you a significant amount of time, so you can focus on helping your clients close on their next home successfully. 

When you invest BoldTrail you receive a fully integrated system of tools combing your marketing, CRM, and lead gen software in one place, here’s the gold… they include 20+ lead gen tools, that means you’re getting leads essentially for free by using their platform. You can host all of your communication through their platform to help keep your lead communication organized. 

Most importantly, BoldTrail runs automated campaigned designed to capture leads both on and off of your website. They run automated campaigns set up through your email, social media, scheduled texts, and more. They are also integrated with DocuSign, Dotloop, SkySlope, and Brokersumo to accelerate your workflow. Full BoldTrail Review.

This is more than buying leads, this site is helping you fully build your business. You have all that you need to function as a solo agent, or in teams with a streamlined communication system built for your real estate growth.  

Why we chose it: BoomTown’s reach is extensive. As much as I tell agents to be specific in their markets, perhaps you need more reach for your real estate business. Their mission is to help you attract new opportunities through marketing to buyers and sellers locally or across the nation through sophisticated Google, Facebook, and Instagram in their market place function. In fact, one of their taglines is: “You do real estate. We do marketing.”  

They offer four packages: Launch, Core, Grow, and Advance so you can decide which will best suit your needs for lead generation, nurture, and conversion. Within these packages are highly customizable IDX websites, personalized drip campaigns, dynamic property ads, predictive CRM software. They also auto-import leads that come through Zillow, Realtor.com, and hundreds more. In short, you are in control of your reach to target lead where you feel your investment will make the most impact for your business. Full BoomTown Review.

Boomtown is a platform for agents, brokers, and teams who are interested in scaling their business quickly and want to take up more presence in the real estate industry as a whole. You have the ability to target your local markets, or broaden your audience by wide margins to attract new business opportunities without limitation.

By revealing which homes have a high likelihood to sell, predictive analytics enable you to target fewer homes, which lowers  marketing costs and generates a higher conversion rate.