MoveLeader Review: Features, Reviews, and Alternatives
Ask any real estate agent about the difficult parts of their job, and they’re likely to mention finding new leads. A real estate business dries up quickly without a constant pipeline of interested buyers and sellers.
MoveLeader is a company who promises to deliver exclusive leads to agents by zip code. Here’s what we know about MoveLeader, and why we think many agents will find the solution valuable.
Key Takeaways:
- MoveLeader offers an intuitive dashboard that makes it easy to view complete contact information and export information from your CRM system.
- A lead guarantee is one of the things that sets MoveLeader apart from other real estate lead generation services. If leads are low in your area, they’ll help you to expand your coverage – and canceling is easy.
What is MoveLeader?
MoveLeader is a lead service that can quickly become an agent’s best friend. Specializing in exclusive, local leads, MoveLeader provides high-quality leads directly to an intuitive dashboard. All leads are local to your chosen zip code, vetted, and delivered monthly to ensure that you have the best opportunities to close deals.
MoveLeader is focused on reliability and a commitment to expanding the coverage of the real estate agents who use the service. The company’s founder wanted to find a smarter, more efficient way for agents to connect with motivated sellers. MoveLeader is a tool that delivers results, helping real estate agents grow their business with confidence.
Why do Agents and Teams Use MoveLeader?
Currently trusted by over 4,000 agents, MoveLeader boasts over 95,000 confirmed closings. Other statistics from the company show that:
- Users experience an ROI of 4.5x the national average.
- The national closing rate on leads is 6x higher than the average.
Many agents use MoveLeader to get more localized, motivated exclusive leads. Though other lead generation services are available, many use shared leads, so agents are just one going after them. Or, they may supply leads from public sources that other agents have accessed. Furthermore, with MoveLeader, you can work in more than one chosen zip code and change or cancel zip codes at any time.
MoveLeader also focuses on leads with a strong desire to sell and a sense of urgency. For example, probate, pre-foreclosure, and divorce leads make up many exclusive leads available to agents. These leads produce better outcomes with a higher ROI for people willing to nurture them properly.
Agents also like the intuitive dashboard, integrations with other tools like their CRM system, and the helpful resource center. The software is easy to use and simple to navigate, offering a short learning curve for new adopters.
Key Features of MoveLeader
- Exclusive leads – A considerable part of the solution’s value is that leads are exclusive. Once you have claimed them, the leads are unavailable to other agents, reducing competition. If you are a MoveLeader customer and choose to lock down a zip code, no other agent can access those leads.
- High urgency to sell – Many of the leads you’ll receive are in pre-foreclosure, which means they are on the verge of having their property seized by their lender. These individuals are highly motivated to sell, and that urgency leads to quicker transactions.
- Focus on seller leads – Many agents prefer to work on the seller side of transactions. In most cases, there is less friction, and there is often the opportunity to pick up new clients from the buyer side as well.
- Intuitive dashboard – The dashboard agents view is clean and simple, with immediate updates. You’ll see updated leads each month, complete with detailed contact information including latest address and clickable email. The dashboard breaks down leads by zip code, which is helpful for people managing a large coverage area.
- Easy to export – For agents who utilize a CRM system, MoveLeader makes it easy to transfer information from the dashboard into your other software. This is a quick way to keep your pipeline updated and maintain clean and accurate data for contacts.
- Quickly check your zip code – It’s incredibly easy to see what’s available in your zip code before you commit. You can even explore nearby zip codes to see your opportunities for growth.
- Resource center – MoveLeader supplies a resource guide to support you and the seller along the closing path. You’ll have access to exclusive resources that ensure you have the tools you need to sell the leads you get.
- Robust integrations – Many agents rely on an entire tech stack, and MoveLeader makes integrating easy. Offering more than 100 Zapier integrations and simple CRM exports, real estate professionals can make the most of the apps they already use. Simply click on the “Integrations” tab from your dashboard to begin leveraging other software that aligns with MoveLeader.
Product Pricing
MoveLeader does not have set pricing like some other companies. Rather, the pricing is market dependent. The investment required will depend on your specific market and the number of leads available. You can reach out to MoveLeader support if you have more questions on pricing.
Weighing the Pros and Cons
The Pros of MoveLeader
Did you know that most sellers work with one of the two agents who contact them first? Studies show that 58% of sellers who have sold a home before spent less than 3 hours researching agents. Many sellers just want to finish the process and are happy to work with the first agent who promises to support them.
That’s why MoveLeader is so valuable. MoveLeader ensures that you get fresh, updated monthly leads exclusive to you. These highly motivated sellers are more likely to work with whoever finds them first – and you’re much more likely to find them first by using the service and locking down your zip code.
The other advantages of using MoveLeader are:
- Lead guarantee – MoveLeader guarantees 25 leads each month. If, for any reason, you fail to receive 25 leads, MoveLeader will expand your coverage at no cost to you. Agents have peace of mind that they’ll receive exclusive leads they can count on every month, or MoveLeader will help them grow in other spaces.
- Cancel anytime – You can easily cancel if unsatisfied with the service. Simply go into the Settings tab on your dashboard and choose to opt out of certain zip codes or cancel altogether. This is helpful for agents managing multiple zip codes or those with some seasonality in their business. For example, if there is high demand for lake-front property in the summer, but you want to cancel leads from that area in the winter. This flexibility allows more options for agents.
- Speedy delivery – Leads are updated frequently and can be accessed immediately. You can view and track your leads in your MoveLeader dashboard and export them to your CRM for a more comprehensive follow-up strategy.
- Connectivity – MoveLeader has an extensive library of integrations so agents can make the most of the systems they already use. You can easily export lead information into your CRM and use more than 100 Zapier integrations with common real estate tools.
- High lead quality – MoveLeader is hyper-focused on getting the best leads and keeping them exclusive to zip codes. If you search your zip and no leads come up, that means another agent has already locked down that area. This concept is what ensures that the leads that are available are exclusive to an agent, without other agents reaching out to them.
The Cons of MoveLeader
- Limited leads in some areas – Because the company is focused on keeping leads exclusive to agents, your zip code might not return as many leads as you hoped. If you are in a market that is highly saturated with agents already, and someone has already locked down your zip code in the system, you’ll probably need to expand your coverage area to build a robust pipeline.
- Cost – As with any lead generation service, there is an investment required. If you are just starting out, it may be hard to allocate funding for these leads. That being said, this is often when ROI is strongest, because it’s one of the more reliable ways to get exclusive leads delivered right to you.
Who MoveLeader Benefits
MoveLeader is a great solution for anyone who wants to expand their real estate pipeline quickly. If you are a seasoned pro who is well-known in your area, you may not benefit as much from MoveLeader (or other lead generation companies).
In real estate, finding and nurturing leads are both essential tasks for growing your business. However, a bulk of an agent’s time often ends up spent on nurturing rather than finding leads. Save yourself time and streamline the process by having leads delivered right to you. Then, you can spend time nurturing them and closing deals instead of constantly tracking down new clients.
MoveLeader can also be helpful if you’re experiencing a bit of a slow season. If your business has slowed down for some reason, a new list of leads could provide the boost you need to get over that hump.
Because many of MoveLeader’s leads are in pre-foreclosure or probate, agents who understand the nuances of these deals have the most to gain. Often, these transactions require extra nurturing and include some extra steps. If you’ve never done these sorts of transactions before, you may have a learning curve. However, if you specialize in these areas, you can work through these leads quickly and have a strong ROI to show for it.
Who Might Not be a Great Fit
As mentioned, if business is booming and you have prospects knocking at your door, the service probably won’t help you too much. Though you may get a few extra leads, you don’t need to invest in an entirely new pipeline. Additionally, since these leads are highly motivated, quick action is best. If you are too busy to immediately follow up on leads, the service will prove less valuable to you.
Product Alternatives
Best Budget Leads

- Get leads instantly
- Integrates with dozens of technology platforms
Best Lead Gen System

- Voicemail drop marketing
- Personally branded landing pages
Best Probate Leads

- Exclusive leads every month
- Industry high prediction rate
Real estate lead generation is a broad offering, and there are other companies who offer to supply leads to agents. You can find several of the ones we recommend in our list of best real estate lead generation companies for 2024.
One that we also personally recommend is KeyLeads. They are also an area-based lead supply company that gives agents immediate access to exclusive leads. It’s another option for adding a fresh batch of leads to your pipeline, and makes a lot of sense for newer agents, or those who need to add to their prospect funnel.
MoveLeader is a great option for agents who need some support in obtaining leads. Whether you’re just getting started in the industry, are in a bit of a slump, or want to branch out into some new categories, MoveLeader can help. MoveLeader is also a great choice for agents who are comfortable with pre-foreclosure and other more complex (but highly motivated) seller situations. It’s worth plugging in your zip code and seeing what’s available. You never know, you just might find your most profitable client on the list of leads!