KeyLeads Review: Prices, Features, Reviews, and Alternatives

Screen Shot 2024-04-12 at 10.48.33 AMOne of the biggest challenges we face as real estate agents is building a robust catalog of listings, which requires a well-oiled lead generation system. Many companies can help funnel leads to you and your team and are an incredible asset to your ability to stay competitive in this fast-paced industry.

KeyLeads is one such platform and so far in my research it is proving to be a frontrunner when it comes to considering procuring leads with a promising ROI. 

Today we’ll delve into how KeyLeads works so you can decide if you are ready to invest in building your lead pipelines, and the reasons why you should. 

Key Leads is designed to empower real estate agents to acquire motivated seller leads.

The difference between KeyLeads is that other companies often pass along leads with vague interest and require copious amounts of nurturing. As real estate agents, that takes time that we just don’t have.

So let’s get started exploring this platform together. 

We’ll cover its fundamental features to its practical applications, a few of its stand-out pros and cons to be aware of, identify who will most likely benefit from this site, and focus on the features that, in my opinion, make KeyLeads stand out from other lead gen sites.

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Quick summary of KeyLeads

As you know the foundation of our ability to build a sustainable career relies on the connections and relationships we build throughout our career, and KeyLeads offers a unique approach to sourcing leads. 

KeyLeads boasts a dedicated team focused on identifying properties in various stages of distress, including pre-foreclosure, divorce, estates, and other challenging situations. 

This specialized effort ensures that agents using the platform gain access to a diverse pool of motivated sellers, offering unparalleled opportunities to connect with individuals in need of real estate assistance. 

There is an unfortunately high amount of foreclosures each year, and it is predicted to only grow. Using a site like KeyLeads could yield a substantial pipeline for new leads in foreclosures alone:

“According to ATTOM, there were approximately 150,000 foreclosure filings in Q1 of 2019,” Wittman said. “There are still only roughly around 100,000 in Q1 of 2023. It is a rise year over year of approximately 10%.” (source)

By targeting these specific niches, KeyLeads enables agents to differentiate themselves in the market and connect with sellers who require reliable and diligent agents committed to guiding them through the selling process with their best interests in mind. 

With its innovative approach and an array of features, this platform streamlines the process of acquiring leads and nurturing them into valued clients.

With this type of client relationship, you have the opportunity to make a difference by supporting a smooth transition to their next home, potentially leading to long-term clients and referrals. 

Ready to get into how it works in more detail? 

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KeyLeads Features

One of the top reasons I like KeyLeads is they guarantee you twenty leads per month, which is a manageable and scalable amount of leads especially if you keep your subscription until you have met your client bandwidth. 

We’ll go over the subscription pricing a little later, but it’s worth mentioning now that there is no long-term commitment or contract. In my opinion, it is a valuable feature knowing how unpredictable our industry can be. 

Let’s go over a few more of the key features that could help you build your new client lists more easily.

Screen Shot 2024-04-12 at 10.50.08 AMExclusive Leads by Zipcode 

One of the standout features of KeyLeads is its unique, what I call, “zipcode ownership” system, which grants agents exclusive access to leads within their chosen geographic area during their subscription period. 

By securing “ownership” of a particular zip code, you gain a competitive edge by focusing your efforts on a specific market and establishing yourelf as the go-to expert in that area. 

This targeted approach not only maximizes your visibility and reputation within the community but also ensures that you have an advantage when it comes to accessing and nurturing leads before other agents. 

Why it’s useful: With KeyLeads’ zipcode ownership feature, you can effectively assert prominence in your local market and cultivate long-term relationships with clients, ultimately driving success and growth in your real estate business.

Also, just to note if there is a concern about not having enough leads in a specific zip code, KeyLeads still guarantees they will give you 20 leads per month and will expand the zipcode until that is met. 

Access to Conversion Scripts 

With KeyLeads you are more likely to receive quality leads primed for conversion. With a meticulous vetting process in place, the platform ensures that agents receive leads that are genuinely motivated and ready to engage. 

What’s more, KeyLeads provides conversion scripts designed to guide agents through every stage of the lead nurturing process. 

These meticulously crafted scripts are backed by years of industry experience and proven to effectively engage leads, build rapport, and ultimately increase your conversion rates. 

Why it’s useful: By leveraging these powerful tools, you will be more able to more confidently approach each interaction knowing you have the resources and support you need to turn leads into satisfied clients. 

84+ Integrations Screen Shot 2024-04-12 at 10.52.36 AM

The extensive integration capabilities of KeyLeads, compatibility with over 84 platforms, is essential for real estate agents seeking efficiency and productivity. 

In this competitive industry, time is of the essence, and KeyLeads offers seamless integration with multiple popular CRM systems, email marketing tools, and other essential platforms. 

This means that you will be able to effortlessly incorporate KeyLeads into your existing workflow without disruption, saving valuable time and ensuring that you never miss out on a promising lead. 

Plus, these integrations enable you to receive instant notifications about new leads, allowing for prompt follow-up and engagement. 

Why it’s useful: By streamlining lead management processes and eliminating the need for manual data entry, KeyLeads empowers and permits you to focus your energy on what truly matters – building relationships and closing deals. 

With such robust integration capabilities at your disposal, you will more easily be able to navigate the complexities of lead generation and nurturing.

Instant Access to Leads

With KeyLeads, you and your business can hit the ground running from the moment you sign up. 

Instant access to leads means there’s no waiting around – you can dive straight into the platform and start cultivating relationships with motivated sellers right away. 

The user-friendly interface allows you to navigate effortlessly through the system without any unnecessary stress or confusion.

Additionally, with dedicated customer support always on hand to provide assistance whenever needed, you can rest assured that help is just a click away. 

Why it’s useful: By eliminating barriers and offering immediate access to valuable resources, you will start to see the benefits of your investment almost instantly, setting you on the path to building your listings quickly.  

Dedicated Research Team

KeyLeads goes above and beyond in its commitment to providing real estate agents with a competitive edge by offering a dedicated research team focused on uncovering opportunities within the designated zip codes you choose to target. 

This proactive approach means that you don’t have to spend valuable time conducting research or staying abreast of market trends – KeyLeads does the legwork for you. 

By identifying properties in pre-foreclosure or urgent need of sale within the specified area, you gain exclusive access to leads before they’re even on the market, giving you a significant advantage over your competitors. 

Why it’s useful: This is a competitive business, and the early bird gets the worm, so to speak. With KeyLeads you can rest assured that you’ll likely be one step ahead, maximizing the potential for substantial business growth.

KeyLeads Pricing

A big deciding factor for I would assume all of us is pricing. Often when I’m doing research on a new product I get frustrated by overly complicated plans with add-on features that end up costing way more than you initially planned for. 

That’s fortunately not the case for KeyLeads, which is a huge relief!

KeyLeads offers a transparent and accessible subscription plan tailored to the needs of real estate agents—a fixed monthly fee of $199 with no hidden costs or surprises. 

You pick a zipcode, sign up for the subscription, and you’re good to go! This predictable pricing model allows you to budget reliably, ensuring that you can allocate resources effectively without worrying about fluctuating expenses. 

Additionally, KeyLeads offers flexibility and freedom for its users; therefore, there are no long-term contracts binding you to the platform. 

With the option to cancel at any time, you have complete control over your monthly subscription, freeing you up to make decisions that align with your ever-evolving business goals and priorities. 

This commitment to simplicity, affordability, and flexibility underscores KeyLeads’ dedication to supporting real estate professionals on your journey to building a sustainable client base and a more profitable business.

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Biggest pros

Prioritizing the cultivation of a robust database of valuable leads and building your listings is paramount to your overall success. KeyLeads could be an effective tool to facilitate this crucial aspect of your business.

Quality Leads

This is a big one for me. KeyLeads delivers high-quality leads with a known need to sell and align themselves with an agent they can trust.

This ensures that you can invest your time and resources in pursuing promising opportunities rather than chasing dead ends. 

Exclusive Leads

As agents, we also want to trust that our clients are just as committed to us if we are going to be working as hard as we do for them. KeyLeads promises the leads they give are exclusive to you. 

By having exclusive access to leads, you can more easily avoid the noise and distractions of a crowded marketplace, enabling you to deliver personalized solutions and standout service to your clients. 

In essence, exclusive leads not only drives success but also serve as your cornerstone for building a thriving and sustainable career through the dedicated relationship you have with your clients. 

Strategic Insights

This is possibly the biggest pro in my eyes. To have your business run like a well-oiled machine you have to have a good strategy in place to accomplish your goals.

KeyLeads has a dedicated team committed to conducting in-depth research on behalf of agents, which allows you to focus on what you do best – facilitating deals and serving your clients. 

By entrusting the research process to KeyLeads, you can rest easy knowing that you’re equipped with the most up-to-date market insights and valuable leads, enabling you to make informed decisions and craft compelling marketing plans. 

This strategic partnership not only streamlines the workflow but also allows you to maximize your productivity and effectiveness in closing deals, ultimately driving success and satisfaction for both buyers and sellers alike. 

Biggest cons

KeyLeads seems like an asset to add to your toolkit for lead generation, but there is one thing to consider as you are making your decisions about lead generation platforms.

Expanding Markets  

Because KeyLeads prioritizes leads by zip code you have to be the first to “own” that zip code. For me, that’s not a deal breaker by any means. If someone already has a zip code… I don’t want it. 

You can always try a different neighborhood and become the expert in that market, which further solidifies your reliability and notoriety for a particular area. 

Once you have established yourself in a particular area, then you can expand into another zip code and further grow your reach in the market. 

Who is KeyLeads best for?

If you don’t have a lead generation specific to helping you gain listings, KeyLeads is a true asset to helping you grow not only your listings but also your familiarity in a specific area.

Agents Focused on Gaining Listings

As agents, we are usually always open to taking new listings, and if you are newer to the industry using this site could be a great way to bolster your listings quickly. 

As we discussed earlier, targeting homes in pre-forclosure is a huge market that is often overlooked by busy agents focused on closing deals. KeyLeads offers you the chance to connect instantly with sellers to increase your listings with little to no effort in research. 

Who’s it not good for?

In my opinion, having a platform that is feeding you seller leads is crucial for your business no matter where they come from, but there is potential that it’s not as necessary for some agents.  

Well Established Agents

Perhaps you’ve already built up your reputation in an area and don’t have to seek sellers as often. Word of mouth is a great way to instantly have trust with new clients, but there is still always room to expand your reach. 

If this sounds like you, it still may be worth adding to your book of ways to connect with new clients. Often, more experienced agents can offer a touch more confidence to homeowners who need to sell quickly. 

With KeyLeads you’ll have a more direct source to offer your services and expertise.  

What other users say

KeyLeads has accrued some trustworthy testimonials from successful agents who rely on their site to tap into what could be an overlooked market without the help of KeyLeads. Take a look at what a few have to say below!




The final verdict

As you may have already surmised, I think KeyLeads is a valuable platform to add to your lead-generation efforts. From my research, they set a new standard in what to expect out of real estate lead generation platforms. 

By leveraging KeyLeads’ unique offerings, you can more confidently navigate the complexities of the industry, secure exclusive leads, and build a thriving database of listings with ease. 

KeyLeads could truly prove to be a solid asset in your real estate career, providing the tools and support needed to achieve your goals and elevate your business to new heights.

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 4/12/2024