The 6 Best Probate Lead Sellers (2024 Updated!)

Jim Gray, Lead Generation Expert2/28/2024

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When relatives are stuck in a situation where they must sell a property in probate quickly, they need a realtor, and they need one fast. This is the perfect time for an agent to swoop in and save the day. But the agent must be in the right place at the right time. 

You can increase your chances of being in the right place at the right time with a probate lead seller.

In case you are unfamiliar, these are services that specialize in helping agents find probate sellers who need an agent. But how do you know if the probate lead seller is providing a good service at the right price?

This article will review the best probate lead sellers, so you know what to look out for. 

The 6 Best Probate Lead Sellers

Best Overall Probate Lead Seller

Catalyze AI

Price
$-$$$
Lead Types
Probate
Features
Exclusive leads, all super localized
Best For
Single agents & brokers
Best for Finding Motivated Sellers

USLeadList

Price
$$-$$$
Lead Types
Probate
Features
Easy to use, typically motivated sellers
Best For
Agents & teams
Best for Managing Probate Leads

All the Leads

Price
$$
Lead Types
Probate
Features
Seamless automation, virtual calling assistant
Best For
Single agents
Cheapest Probate Leads

US Probate Leads

Price
$-$$
Lead Types
Probate
Features
40,000 new filings processed every month
Best For
Single agents & teams
Best for Exclusive Seller Leads

Lead Geeks

Price
$$$-$$$$
Lead Types
Probate
Features
No monthly fees, sellers are very motivated
Best For
Solo agents
Best for Guaranteed Leads

Offrs

Price
$$-$$$
Lead Types
Probate
Features
Lead guarantee, exclusive leads daily
Best For
Single agents & brokers

Why Are Probate Leads So Valuable?

Probate leads can be valuable for real estate agents for several reasons:

  1. Motivated Sellers: Probate leads typically arise when a property owner passes away, and their estate goes through the probate process. In many cases, the heirs or executors of the estate may be motivated to sell the property quickly to settle the estate or avoid the burden of managing it. This motivation can result in a higher likelihood of closing a deal and a potentially faster transaction.
  2. Less Competition: Probate properties often attract less competition from other real estate agents compared to traditional listings. Many agents may overlook probate leads due to the perceived complexities associated with the probate process or a lack of understanding about how to approach these types of sales. As a result, real estate agents who specialize in probate leads may have an advantage in securing listings and closing deals.
  3. Off-Market Opportunities: Probate properties are often not actively marketed or listed on the traditional real estate market. Instead, they’re usually sold through estate sales, auctions, or specialized channels. This presents an opportunity for real estate agents to tap into off-market properties that may not be widely known or accessible to other agents.
  4. Potential for Distressed Properties: In some cases, probate properties may be in a state of disrepair or in need of updates. This situation can provide an opportunity for real estate agents who work with investors or buyers looking for fixer-upper properties. By targeting probate leads, agents can identify distressed properties and connect them with buyers who are specifically interested in such opportunities.
  5. Relationship Building: Dealing with probate situations requires empathy and sensitivity. Real estate agents who handle probate sales effectively and with compassion can build strong relationships with clients during a challenging time in their lives. This can lead to referrals and repeat business as clients appreciate the agent’s professionalism and support.

It’s important to note that working with probate leads may require a nuanced understanding of the probate process, local laws, and potential legal considerations.

Real estate agents interested in pursuing probate leads should familiarize themselves with the specific regulations and requirements in their jurisdiction and consider seeking guidance from legal professionals when necessary.

What to Say When Marketing to Probate Leads

When marketing to probate leads as a realtor, it’s important to approach the situation with empathy, sensitivity, and professionalism. Here are some key points to consider when communicating with probate leads:

  1. Express Condolences: Start your communication by expressing your condolences for their loss. Acknowledge the emotional and challenging time they may be going through, and let them know that you understand the sensitivity of the situation.
  2. Offer Assistance: Let them know that you’re available to help them navigate the real estate process during this difficult time. Emphasize that you can provide guidance, support, and expertise to simplify the selling process and alleviate any additional burdens they may be facing.
  3. Highlight Expertise: Showcase your experience and expertise in handling probate sales. Explain that you have knowledge of the probate process, including any local regulations or requirements, and can guide them through each step to ensure a smooth transaction.
  4. Discuss Benefits: Highlight the potential benefits of working with you in the probate sale. This could include factors such as a faster sale, access to off-market opportunities, assistance with estate valuation, and expertise in handling distressed properties if applicable.
  5. Emphasize Privacy: Assure them that you will handle their personal information and situation with the utmost confidentiality and respect. Explain how you prioritize their privacy and ensure that sensitive information is protected throughout the transaction.
  6. Provide References: Offer references from past clients or testimonials to demonstrate your track record in successfully handling probate sales. This can help build trust and provide reassurance that you have the experience and competence to assist them effectively.
  7. Explain Marketing Strategies: Outline your marketing strategies tailored to probate properties. Highlight how you will leverage both traditional and digital marketing channels to reach potential buyers interested in probate or off-market opportunities.
  8. Collaborative Approach: Emphasize that you will work closely with the executor or heirs, ensuring open and transparent communication throughout the process. Present yourself as a team player who understands the importance of collaboration to achieve a successful outcome.
  9. Provide Resources: Offer additional resources or information related to the probate process that may be helpful to them. This could include recommended legal professionals, probate timelines, or guides on the steps involved in selling a probate property.
  10. Follow-up and Personalization: Keep in mind that each probate situation is unique, so it’s important to tailor your approach and messaging accordingly. Personalize your communication by addressing specific concerns or questions they may have expressed during initial contact. Follow up consistently and provide ongoing support as needed.

Remember, building trust and establishing a genuine connection with probate leads is crucial. By approaching them with empathy and professionalism, you can demonstrate your value as a real estate agent who understands their specific needs and can guide them through the probate sales process with care.

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the best probate lead sellers.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each probate lead seller on 5 different factors to come up with the very best probate lead sources available. The short version of factors considered are: 

  1. Cost: Not all probate leads are created equal, so it’s important to look at what’s included with your purchase. Some websites charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different probate lead services come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation websites are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen website that you’ll be using on a daily basis.
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

Want more info? Check out our full methodology.

Sources & Resources

Other resources: We have guides on the ins and outs of the topics you need to know to be a successful estate agent (like circle prospectingreal estate website buildersreal estate lead generation companies, or a well designed real estate CRM). If you’re looking for more advanced topics like real estate adsbuilding your own real estate lead generation website, which real estate marketing tools you’ll need,  how to build a successful social media strategy, or even just real estate marketing ideas in general, you can try looking for a real estate mentor or an answering service that can help show you the way.

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 2/28/2024