The 6 Best Probate Lead Sellers (2023 Updated!)

Jim Gray(Licensed Agent)7/7/2023

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probate leadsWhen a person passes away, their will must be administered through a legal process. An executor or administrator will collect the deceased’s assets, including their real estate, and distribute it to their heirs or use it to pay off debts if need be. 

In some instances, a property will not be bequeathed to an heir which means no one legally owns it. Or it’s possible that the property is passed on to a relative who doesn’t want it. In these cases, the heirs will be looking to sell the property as quickly as possible, usually well below market price, in as-is condition. 

When relatives are stuck in a situation where they must sell a property in probate quickly, they need a realtor, and they need one fast. This is the perfect time for an agent to swoop in and save the day. But the agent must be in the right place at the right time. 

You can increase your chances of being in the right place at the right time with a probate lead seller. These are services that specialize in helping agents find probate sellers who need an agent. But how do you know if the probate lead seller is providing a good service at the right price?

This article will review the best probate lead sellers, so you know what to look out for. 

The 6 Best Probate Lead Sellers

Best Overal Probate Lead Seller: Catalyze AI

Starting at $$

Why we chose it: Catalyze AI is a predictive analytics business development platform that provides financial and real estate services. It helps you identify your target market so you can grow your business rapidly. It finds seller leads based on actionable behaviors rather than statistical analytics.

Here’s a brief rundown of what they offer:

  • Exclusive leads for customers
  • Properties within a 20-mile radius
  • Real time results on properties likely to sell based on historical data, event-driven data and behavioral analytics
  • An increase in marketing ROI

Here’s how the sign-up process works:

  • Provide Your Information: This includes information on yourself and your firm
  • Select your Location: They will choose properties within a 50-mile radius
  • Check out: You can select the products and quality of leads you would like each month
  • Access your Dashboard: You will have immediate access to a dashboard where you can manage your leads. 
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Catalyze AI Pros
  • 40% likelihood that leads will sell
  • World-class customer support
  • Convenient dashboard
  • Pay as you go plans
Catalyze AI Cons
  • Platform is relatively new, so its interface often changes
  • Limited integration with online tools
Starting at $$

Best for Finding Motivated Sellers: USLeadList

Starting at $$$

US Lead List advertises itself as a one stop shop for real estate leads and off-market deals. The platform sells lists of pre-probate inheritance leads for real estate marketing purposes. They offer the two elements necessary for the sale to happen: exclusive leads and motivated sellers. 

Here is an idea of what US Lead List has to offer: 

  • Limited Sales: The platform guarantees that the leads you are getting can only be sold a maximum of three times. Therefore, you know you are approaching a seller who has already been hit up by multiple agents. With less competition, you are more likely to convert. And you can even buy all three slots to have the listing all to yourself. 
  • Specializing in Probate Leads: Unlike some lead generation companies that will throw you any type of lead that comes their way, US Lead List works only with probate leads. This helps them find high quality leads that you can count on. 
  • Increased ROI: The platform cultivates a more targeted list so you will get more out of your marketing dollar. 
  • Fresh Pre-Probate Leads: US Leads goes through their leads to ensure they are not going stale, picked over, over-marketed, already sold, or under contract. They provide fresh, targeted relevant leads that are ready to be marketed. 
  • Data Guarantee: If you used USPS first class stamps to mail out letters and postcards to a lead you got from US Lead List, and the mail gets returned, they will reimburse you for your costs. 
  • Real People: The platform is run by real people that you can call if a problem arises. 
  • Fulfillment Services: US Lead List has a sister company which can set up your letters for direct mail marketing. Their letters yield a high response rate for a reasonable price. They can print, stuff, and stamp your Pre-Probate list at a reasonable price. 
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USLeadList Pros
  • Pre-probate lists ensure you contact sellers early in the selling process
  • Guarantees a higher ROI on marketing
  • Exclusive leads
  • Fresh leads meticulously scrubbed to ensure they are not for sale, pending or sold
USLeadList Cons
  • Response rate is typically between 1-5%
  • Expensive
Starting at $$$

Best for Managing Probate Leads: All the Leads

Starting at $$

All the Leads offers pre-probate and probate leads in your area. They also provide a complete training and marketing system to help agents monetize and manage leads. They guarantee sustainable results and excellent customer service.  

The company acquires leads by merging records of death with property records to provide an accurate list of deceased property owners. The fact that the leads are pre-probate means you are likely to be contacting sellers who have not yet been pitched by other agents. They also have probate leads available. 

Each lead includes: 

  • Lead Lists pulled directly from public records. 
  • Phone numbers for each personal representative
  • Relative information including names and phone numbers
  • Email addresses for the decedent and up to 10 relatives
  • Direct mail campaigns- they will provide a direct mail system
  • Credibility website that shows prospects you are a trusted agent
  • Lead manager CRM that allows you to organize your leads
  • Virtual calling assistant to take care of administrative tasks
  • Seamless automation which automates mailings to your new leads every month

In addition to providing leads, the platform also offers training to realtors including the following: 

  • Creating a foundation in the probate and pre-probate niche
  • Investing in real estate
  • Listing success
  • Agent success
  • Mastering prospect conversations

…and so much more.

They also provide marketing tools including; 

  • Direct mail
  • Custom credibility website
  • Calling your leads
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All the Leads Pros
  • Offers a wide variety of services including training and marketing
  • Offers pre-probate and probate leads
  • Provides customers with a lot of info about their leads
  • Lead management tools included
All the Leads Cons
  • Sometimes leads don’t download
  • You must cancel 30 days in advance
Starting at $$

Cheapest Probate Leads: US Probate Leads

Starting at $

US Probate Leads was established in 2003. They claim to be the most recognized name in probate properties. They offer more than 40,000 new filings processed every month. 

Here’s what they have to offer:

  • Motivated Seller Leads: Probate leads are often considered the highest quality leads. 
  • Local Leads: You can enter your city and zip code to get leads at the neighborhood level. 
  • Subscribe and Save: You can purchase a subscription to the platform and save 15%. 
  • Offers Other Lead Services: In addition to probate leads, the company also offers non-probate leads such as foreclosure, divorce, etc. 
  • Every County Available: US Probate Leads can get you leads in any county. 
  • Skip Traced Data: The data the platform provides is skip traced to ensure accuracy. 
  • Discounted Bulk Leads: The company offers you the lowest price on bulk leads. 
  • Attorney Info Included: Each lead comes with information on the attorney who filed the probate record. 

How it Works

Agents can specify the city, country, or zip code they would like to target.  Here’s how each plan works. 

  • The Cities bundle offers monthly subscriptions to 5/10 or all leads pulled monthly. 
  • The Zip Codes bundle offers monthly subscriptions priced at $2.50 a lead and has 3-, 6-, 12- and 24-month packages available. 
  • The Counties bundle offers monthly subscriptions to 25/50/100/250, all leads for $180 per month. 

Bulk historical probate leads are also available. They are 4-24 months old and offered at the lowest prices possible (as low as 35 cents per lead). 

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US Probate Leads Pros
  • Data is skip traced
  • Variety of subscription services offered
  • Discounted bulk leads
  • Attorney info included with leads
US Probate Leads Cons
  • No word on exclusive leads
  • County lead option isn’t as recommended as the Zip Code and Cities options
Starting at $

Best for Exclusive Seller Leads: Lead Geeks

Starting at $$$

Lead Geeks claims to be your one stop shop for exclusive, motivated home seller leads. Unlike the platforms previously listed in this article, Lead Geeks does not specialize in probate leads only. They also provide leads for FSBO, sellers going through a divorce, mobile home sellers, sellers looking for cash deals pre-foreclosure and more. 

They work with thousands of sellers who are looking to sell their homes fast. 

How it Works

Lead Geeks sends leads to customers as soon as they come in. They can be delivered by SMS messaging, email or call forwarding. Agents will receive the seller’s first and last name, email address, phone number, full address, property type, listing status and asking price. 

You can request leads in any service area you choose. 


Lead Geeks offers unique pricing model. Rather than charging monthly fees they charge based on what it costs to acquire new buyers. They look at factors such as PPC, competitor site rankings, and their own costs. Essentially, the lower competition is, the less you will pay for the lead. 

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Lead Geeks Pros
  • Provides a variety of leads beyond probate
  • Offers a pricing model that ensures you make a profit
  • Provides agents with a lot of info about their leads
  • Sends leads as soon as they come in
Lead Geeks Cons
  • The fact that they work with a variety of leads may mean they are not as focused on probate
  • Unpredictable pricing model
Starting at $$$

Best for Guaranteed Leads: Offrs

Starting at $$

Offrs is another real estate lead generation company that specializes in all types of leads including seller leads, buyer leads, FSBO leads, expired listings, probate leads and more. They deliver exclusive leads to you every day using predictive analysis, lead capture and online marketing. 

How it Works 

Getting leads through Offrs is an easy three-part process that involves the following:

  • Sign up for the service and choose your territory
  • Get leads in your inbox
  • Connect to leads using direct mail, email, or online advertising

Here are some features the platform offers:

  • Lead Guarantee: Their new Lead Feed product guarantees 30 leads per month. If they fall short, they will automatically expand your area at no additional cost. 
  • Data: Offrs leverages over 250 points of data on homeowners who are likely to list their homes in the next 12 months ensuring you will be the first to contact them. 
  • Get Leads Anywhere: You can access the system’s smart data to get leads anywhere

The site also sets up marketing plans for agents. 

The platform has a ROOF tool option that agents can use for extra lead generation assistance. It is a concierge service consisting of licensed agents. 

The tool works by contacting and qualifying leads to identify which homeowners are ready to talk to you about listing their home. It connects with leads via phone, SMS, and email 30 times in 90 days warming them up until agents are ready to swoop in. The referral network requires a 25% referral fee for all successful transactions on top of any costs you pay to generate the leads. 

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Offrs Pros
  • Leads sent daily
  • Guarantees 30 leads per month
  • Offers marketing services
  • Special ROOF tool
Offrs Cons
  • They don’t specialize in probate leads
  • If they don’t find you leads, they begin working outside your target area which can be inconvenient
Starting at $$

Why Are Probate So Valuable?

Probate leads can be valuable for real estate agents for several reasons:

  1. Motivated Sellers: Probate leads typically arise when a property owner passes away, and their estate goes through the probate process. In many cases, the heirs or executors of the estate may be motivated to sell the property quickly to settle the estate or avoid the burden of managing it. This motivation can result in a higher likelihood of closing a deal and a potentially faster transaction.
  2. Less Competition: Probate properties often attract less competition from other real estate agents compared to traditional listings. Many agents may overlook probate leads due to the perceived complexities associated with the probate process or a lack of understanding about how to approach these types of sales. As a result, real estate agents who specialize in probate leads may have an advantage in securing listings and closing deals.
  3. Off-Market Opportunities: Probate properties are often not actively marketed or listed on the traditional real estate market. Instead, they are usually sold through estate sales, auctions, or specialized channels. This presents an opportunity for real estate agents to tap into off-market properties that may not be widely known or accessible to other agents.
  4. Potential for Distressed Properties: In some cases, probate properties may be in a state of disrepair or in need of updates. This situation can provide an opportunity for real estate agents who work with investors or buyers looking for fixer-upper properties. By targeting probate leads, agents can identify distressed properties and connect them with buyers who are specifically interested in such opportunities.
  5. Relationship Building: Dealing with probate situations requires empathy and sensitivity. Real estate agents who handle probate sales effectively and with compassion can build strong relationships with clients during a challenging time in their lives. This can lead to referrals and repeat business as clients appreciate the agent’s professionalism and support.

It’s important to note that working with probate leads may require a nuanced understanding of the probate process, local laws, and potential legal considerations. Real estate agents interested in pursuing probate leads should familiarize themselves with the specific regulations and requirements in their jurisdiction and consider seeking guidance from legal professionals when necessary.

What to Say When Marketing to Probate Leads

When marketing to probate leads as a realtor, it’s important to approach the situation with empathy, sensitivity, and professionalism. Here are some key points to consider when communicating with probate leads:

  1. Express Condolences: Start your communication by expressing your condolences for their loss. Acknowledge the emotional and challenging time they may be going through, and let them know that you understand the sensitivity of the situation.
  2. Offer Assistance: Let them know that you are available to help them navigate the real estate process during this difficult time. Emphasize that you can provide guidance, support, and expertise to simplify the selling process and alleviate any additional burdens they may be facing.
  3. Highlight Expertise: Showcase your experience and expertise in handling probate sales. Explain that you have knowledge of the probate process, including any local regulations or requirements, and can guide them through each step to ensure a smooth transaction.
  4. Discuss Benefits: Highlight the potential benefits of working with you in the probate sale. This could include factors such as a faster sale, access to off-market opportunities, assistance with estate valuation, and expertise in handling distressed properties if applicable.
  5. Emphasize Privacy: Assure them that you will handle their personal information and situation with the utmost confidentiality and respect. Explain how you prioritize their privacy and ensure that sensitive information is protected throughout the transaction.
  6. Provide References: Offer references from past clients or testimonials to demonstrate your track record in successfully handling probate sales. This can help build trust and provide reassurance that you have the experience and competence to assist them effectively.
  7. Explain Marketing Strategies: Outline your marketing strategies tailored to probate properties. Highlight how you will leverage both traditional and digital marketing channels to reach potential buyers interested in probate or off-market opportunities.
  8. Collaborative Approach: Emphasize that you will work closely with the executor or heirs, ensuring open and transparent communication throughout the process. Present yourself as a team player who understands the importance of collaboration to achieve a successful outcome.
  9. Provide Resources: Offer additional resources or information related to the probate process that may be helpful to them. This could include recommended legal professionals, probate timelines, or guides on the steps involved in selling a probate property.
  10. Follow-up and Personalization: Keep in mind that each probate situation is unique, so it’s important to tailor your approach and messaging accordingly. Personalize your communication by addressing specific concerns or questions they may have expressed during initial contact. Follow up consistently and provide ongoing support as needed.

Remember, building trust and establishing a genuine connection with probate leads is crucial. By approaching them with empathy and professionalism, you can demonstrate your value as a real estate agent who understands their specific needs and can guide them through the probate sales process with care.

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the best probate lead sellers.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each probate lead seller on 5 different factors to come up with the very best probate lead sources available. The short version of factors considered are: 

  1. Cost: Not all probate leads are created equal, so it’s important to look at what’s included with your purchase. Some websites charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different probate lead services come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation websites are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen website that you’ll be using on a daily basis.
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

Want more info? Check out our full methodology.

Sources & Resources

Other resources: We have guides on the ins and outs of the topics you need to know to be a successful estate agent (like circle prospectingreal estate website buildersreal estate lead generation companies, or a well designed real estate CRM). If you’re looking for more advanced topics like real estate adsbuilding your own real estate lead generation website, which real estate marketing tools you’ll need,  how to build a successful social media strategy, or even just real estate marketing ideas in general, you can try looking for a real estate mentor or a virtual assistant that can help show you the way.

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country. Connect with me

Last Updated: 7/7/2023