Top Producer Review 2023: Prices, Features, Reviews, and Alternatives
Top Producer is an all-in-one solution for your real estate software needs. They offer agent websites, lead generation, a native CRM, along with smart farming and pipeline management. There are also some unique features with their products that we’ll get into, while we see if they’re the right solution for your needs.
I’m going to cover your bases in this review by going over pricing, features, opinions and more. There are probably some things you already know about Top Producer since you are here on our review page, but I guarantee you there are some interesting insights you didn’t know about, so stay with me for a quick read to find out.
Quick Summary of Top Producer
Top Producer focuses on the relationship building aspect that real estate requires. They offer social lead generation, websites, and a robust CRM, all created with that in mind. They’re an affordable solution to your real estate needs.
In addition to that they have a strong focus on lead nurture, which makes sense given their emphasis on forming relationships with your clients to help grow your lead base. They have highly targeted social media ads that get automatic nurture, which is really one of their top features. We’ll dive more into this later in the review.
Top Producer keeps you organized and working “smarter”. They do this with their lead gen software, FiveStreet, that keeps your full pipeline in one space, and with their smart targeting. Their smart targeting offers AI driven analytics along with multi-channel marketing.
Their agent websites are quick to set up, and have multiple designs to choose from for customization. Plus, they add another prong to their lead capture. They also integrate with all of their other tools making your process seamless from beginning to end.
With so many marketing solutions out there it’s easy to think they are all pretty much the same, but if you keep reading you’ll be able to see what sets Top Producer apart, and may just make it the right solution for you.
Top Producer Features
When I look at a product or marketing solution, I like to know the features that set it apart from the pack. So, in this review of Top Producer I am going to do just that for you. We’re going to go over some stand out features like their transaction management tools, social and MLS property insights, Market Snapshot Reports, lead management & routing, and automated lead response.
1. Transaction Management Tools
Top Producer added transaction management tools to their CRM to help keep you organized from start to finish. Having everything within one database helps keep you on track, and makes it less complicated.
You can import active MLS listings, and create workflows that will save you time. The cool thing about the workflows is that they update themselves and update you as things change like tasks, dates etc. You can also assign tasks to different agents on your team, as well as third parties you’re working with..
Another cool aspect with their transaction management tools is that you can track projected and earned commissions. You can filter for date range, and while this doesn’t mean something will go through, it’s nice to have a pulse on when money could be coming in.
2. Social and MLS Property Insights
Their Social Insights feature scrapes the internet for contact details (think photos, jobs, locations of leads etc.) for you. You don’t have to do any setup either. Once they are in the CRM the social insights are added to a contact. The other cool thing about this is it pairs with their property insights so you see their picture and the properties they are interested in.
The Property Insights feature also helps you assign and save MLS properties to your clients in the CRM. That’s when the MLS integration kicks in and makes sure all the info is up to date. It makes follow-up a breeze because you can see what they’re interested in, or didn’t like, along with the most recent info. This keeps your follow-ups fresh and relevant.
3. Market Snapshot Reports
This feature falls in the same category with social and MLS Property Insights. The MLS integration is yet again coming to the rescue. You can make MLS powered reports, called Market Snapshots, on new listings, for sale properties, sold, price updates, and neighborhood trends.
These Market Snapshots can be sent as real time reports and long term follow-up. You’ll also get to know who is reading or opening your emails so you can adjust your message if needed. The MLS data you’ll be passing along is not as easy for home owners and sellers to find, so it’s information that would likely pique their interest.
4. Lead Management and Routing
Top Producer calls this feature FiveStreet, their real estate automation software. It is their pipeline management tool that works with existing lead sources and brings them all together. You’ll be able to auto respond to leads in less than a minute with email or text, let your team know about leads, and see who has been designated to a lead.
The neat part is they work with over 150 online vendors and their leads. So, basically they can take care of any lead you send their way. You’ll have access to all of the insights we talked about earlier, so you can brush up before calling a lead to make the conversation more productive.
I also love that it helps keep teams organized. You can share your information with them from communications to key tasks. On top of that you can see how many leads came in and who they came from so you can stay on top of what is working and what isn’t.
5. Automated Lead Response
Fun fact I learned from Top Producer – regardless of how many lead forms people have filled out, they are typically not ready to buy for an average of another 8 weeks. The thing is, you still want to respond quickly and persistently to get them to go with you when they are ready. That’s why they created the automated lead response plan.
It automatically starts your custom nurture plan and intuitively sends the right message at the right time. It ensures you don’t send messages at times that may upset a lead, like say 3 in the morning. Plus, you only have to get involved when the coach says it’s game time.
You have control over when the message is sent and have an unlimited cap of texts that you can send out. Just like on your phone you can also see when the last message was received by a lead, and when they replied, only it’s easier to search for in here. I have referenced text a lot here, but you can also call, and email.
Top Producer Pricing
I found it refreshing that Top Producer is very transparent about their pricing. They offer 3 packages but technically 6 ways to get it, and two additional add-ons for a fee. They’re reasonably priced, and lower than quite a few competitors. Let’s take a look at what the packages cost and offer.
- Pro. is $109 a month per user. This is the basic package offering gets you everything except the “get real estate leads” portion, which is social, advertising active and sold listings, and the automatic nurture. You also won’t get the pipeline management feature or AI farming. You will get the contact management tools, automated follow-up, and communications features.
- Pro Teams 5. You’ll get Pro, except for up to 5 users a month for $299. It will also offer some additional team functionality, and you can add farming and leads options.
- Pro Teams 10. You’ll get Pro, except for up to 10 users a month for $499. It will also offer some additional team functionality, and you can add farming and leads options.
- Pro Teams 25. You’ll get Pro, except for up to 25 users a month for $999. It will also offer some additional team functionality, and you can add farming and leads options.
- Pro+Leads. This is their most purchased package. For $359 per month You’ll get everything in Pro + Social Connect (their social media lead gen).
- Pro + Farming. You will get everything in Pro plus AI powered farming and marketing for $399 per month.
- Add-ons. These two add ons are priced per user per month.
- Top Producer Website. $35
- FiveStreet. $25
Biggest Pros
Top Producer is definitely a top contender for your lead gen and CRM needs, but some of their qualities stand out more than others. Let’s see if any of these pros are what pushes you over the edge in your decision.
Customizable
You can customize quite a bit with Top Producer, which is typically pretty intriguing to users. They also provide you with a lot of insights, so when you’re customizing you are doing it with intention.
Social Lead Gen
Top Producer’s Social Connect is a stand out feature. It brings in affordable leads from social media and offers automated lead nurture. The lead info is typically more accurate and interested leads are targeted.
AI Powered Farming
This feature helps take away the blanket mass marketing where only a few are interested. It saves you money by targeting interested sellers and gets you in front of them within the geographic location you designate.
Top Reporting Features
Top Producer’s reporting features are detailed and helpful to you and the leads. Their branded MLS Market Reports give relevant and updated information, and put your name out there associated with it. It touches on every stage of the client lifecycle.
Biggest Cons
All that is not to say that there aren’t a few things that could be improved. Top Producer is like every other product or solution, they have a few downsides. These may or may not be deal breakers for you.
Learning Curve with Automation
The automation aspect of Top Producer is definitely a pro, but with it being intuitive and complex that can come with a learning curve. For some this isn’t a big deal, but for others the time it may take could be frustrating.
Not for Larger Teams
Their Team package options max out at 25 users. While that isn’t a number to scoff at for a team, it may not cover enough people for you. If you have a very large team this likely won’t work for you.
No PPC or SEO Lead Generation
While they thrive with their social media lead generation, some agents may want more lead gen options. You won’t get SEO or PPC with Top Producer, so if having a multifaceted lead gen approach is important to you, you’ll want to take this into consideration.
Who’s Top Producer best for?
Top Producer has a lot to offer, but it’s going to offer some more than others. Let’s take a peak at who it is best for, and you can see if you fall into one of the categories. If you don’t, that doesn’t mean it’s not the right fit for you, you just might want to dive deeper.
It’s great for agents or teams that have SEO and PPC taken care of.
Since Top Producer only offers social lead generation, agents or teams that have the other bases covered would probably benefit the most from them. It’s always good to have multiple avenues to bring in the most leads as possible.
It’s great for agents or medium sized teams looking to elevate their lead nurturing and save time.
In their CRM you’ll get excellent lead nurturing capabilities with up-to-date and relevant listing information. Their automation handles everything so you don’t need to be looped in until it’s time for you to actually engage with the lead.
It’s great for realtors that just need a robust CRM.
If you have lead generation taken care of, you can go with the pro package and get everything you could need and probably a little more with their CRM. The insights, MLS integration, and built-in tools really do make it top of the line.
Who’s it not good for?
For every product out there, there’s always a handful of people it doesn’t help as much as they’d like. So,now that we know who would benefit most, let’s see who Top Producer may not meet the needs of.
It’s not that great for really large teams.
Top Producers largest team package can support 25 agents. While that’s not a small team, yours could be bigger, and if so they just don’t have a package that can help everyone on your team.
It’s not that great for teams that need a quick ramp up.
The CRM is robust, which leads to some initial ramp up time while you and your team learn how to use all of Top Producer’s automation tools and other features. If you don’t have the time you may want a simpler solution.
What other users say
According to some other large review sites, Top Producer maintains positive feedback at least 75% of the time. That is a good average, especially for online reviews. Users really seem to like the newer Social Connect Top Producer offers, as well as their full-featured CRM. Transaction management was also praised by reviewers for how well it organized them and made everything more efficient.
If we do the math we know that around 25% of users had some constructive criticism for Top Producer. Of that percentage of people, some of the main concerns they had were related to software and customer service issues. They liked aspects of the product, but were left wanting more in terms of customer service responses, and occasional glitches in the software that made it hard to integrate with outside solutions.
Overall, it would seem our review of Top Producer follows what others have said about them. The customer service issues and occasional software glitches are likely going to happen with any software solution. That’s not to say that it shouldn’t be addressed, but it’s also not the type of thing that makes your jaw drop.
Top Producer Alternatives
For those of you that read through this review and either didn’t find a solution to your marketing needs, or are just still curious what else is out there, here are a few alternatives you can take a look into.
- CINC. They are truly full service offering lead generation, websites, and CRM. They also have lots of automation options. They are pricier than Top Producer, which is something to take into consideration.
- Sierra Interactive. This is another option to consider when looking for small teams. They are another all-in-one solution if you need more than a CRM and social lead gen. They are more limited in customization.
- Wise Agent. If you are looking for simplicity and a low cost, they might be worth looking into. They are really just a CRM solution, so could be good if you have other tools in place for your website and lead generation.
- Chime. For another platform with great automation tools, Chime is worth a look. They are easy to use and an all-in-one solution. They are a better bet for your team, as they are not on the cheap side.
The Final Verdict
If you are in the market for a CRM with tons of options and automations, Top Producer is probably right up your alley. If you are looking for a true all-in-one solution, they may not meet your needs. You have the ability to add lead gen through social and websites, but you won’t get full lead generation services. I will say, where they lack in the overall lead gen options, they do make up for with their nurturing capabilities.
Looking at other companies to compare is always a good idea to reassure yourself you went with the right option. It would probably also be good to reach out to Top Producer to get any of your questions answered. They were very transparent about pricing, which I loved, but there are likely other things you thought of through this review that weren’t answered.
Sources
About the Author
Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.
Last Updated: 9/12/2023