Top Producer Review: CRM Features & Pricing
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Introduction
Selecting the right CRM platform for your business is not a decision to take lightly. Several work well in the real estate industry, but if you are new to real estate or have realized you need an upgrade, you might want to consider Top Producer.
Top Producer offers several features that host most of your communication and marketing needs. It utilizes cutting-edge technology and evolving software to stay up-to-date with marketing trends and lead nurturing.
Ready to learn more and see if Top Producer meets your CRM needs? We’ve broken down some of their top features and pricing packages to help you confidently choose the best possible CRM platform.
Key Takeaways
- All-in-one CRM solution: offers technology designed to help you generate and manage your leads, your multi-channel marketing, your social media engagement, and build your client relationships with automated lead nurturing all in one place.
- AI-powered features: Takes lead gen to the next level with Smart Farming. Using predictive analytics, you will be able to work smarter, not harder.
- Social media integration: Top Producer’s Social Connect feature gathers client insights from several social media platforms and automatically uploads them into your contact lists for more personalized interactions.
- Flexible pricing and mobile app: They offer several package options and add-ons. So, if you are just getting started, you can cover your bases and scale up as your business grows.
- AI-supported lead generation and nurturing: Generate Facebook and Instagram ads and automated follow-up texts and messaging to help you reach a larger audience and engage with them until they are ready to become your clients!
Summary of Top Producer
Top Producer truly is a one-stop shop for agents needing to streamline their daily processes and tasks to promote productivity and efficiency. Their mission is simple: to help agents grow their business with easy-to-use and time-saving software. From my perspective, their platform offers the necessary tools to help deliver on that promise.
As a real estate agent, it is pivotal for your reputation that you have a well-designed website. Often, your website is the first impression you will make with your leads, and it has to help establish your brand. To get you started, they offer IDX-enabled websites with lead capture forms that will fully integrate with all of their effective features.
From there, they’ve got you covered with lead generation, MLS reports, Smart Farming, and much more. Let’s take a closer look at some of the standout features that I think make Top Producer a great CRM option.
5 Features and Why They Are Useful
- Automated Facebook and Instagram Ads
- PPC Marketing is a huge asset for agents wanting to connect with larger audiences to promote their listings and appeal to new clients. Top Producer integrates with Facebook and Instagram, so you can run targeted ads directly from the platform. A huge asset in streamlining your lead generation efforts.
- AI-Powered Smart Farming
- Real Estate Farming is common practice in for agents, but a standout feature of Top Producer is their use of AI-powered predictive analytics to help predict which homes are most likely to sell in the zip code you specialize in. With insights like these, you will save time researching and be able to prioritize your marketing efforts to reach out to homeowners who may be more likely to list.
- Real-Time MLS Market Reports with Automated Alerts
- Again, saving time on research is imperative in an industry where time is money. They provide detailed MLS reports so you can stay up-to-date with the latest listings and market data in real-time.
- Gone are the days of manually looking up property changes or searching for new listings. You will be notified instantly with automatic alerts, so you can maintain your competitive edge.
- Five Street: Lead Management
- Five Street is their lead pipeline management system. It consolidates all of your existing leads in one place and then implements an automatic, customized response through text or email to any lead that comes in from over 100 lead vendors.
- Utilizing this allows you to focus on your open houses, showings, and closing deals while your pipeline manages new leads for you while you are working.
- AI-Powered Assist for Lead Nurturing
- Once you’ve established your incoming lead generation workflow, you can create a fully customized lead nurturing plan for incoming clients. Their smart features ensure that you send messages at appropriate times with relevant, personalized information based on your lead’s behavior. How? Keep reading…
Bonus Feature: Social Connect
Top Producer’s Social Connect takes personalization to the next level by scouring social platforms like Facebook, LinkedIn, and Pinterest to provide you with up-to-date information on your contacts.
Imagine being able to greet a new client and immediately reference something relevant from their social media profile authentically and genuinely to help provide them with the services they are looking for. This feature makes it easier to create a stronger, more personalized connection.
Even better, in an additional effort to save you time, every time you add a new contact, Social Connect automatically pulls in updated social insights and photos, making your CRM a live, evolving database of valuable information to help you build valuable relationships and meet your leads’ expectations.
3 Pros
- Flexible Pricing Plans
- Top Producer clearly understands that one size does not fit all for real estate agents working in different markets with different experience levels. With flexible pricing options, you can choose a plan that fits your budget and business needs.
- Mobile App for Agents on the GoTheir mobile app alleviates any stress of missing out on new leads and property updates while meeting clients or hosting showings. You’ll still be able to manage your CRM and access your leads from anywhere.
- Automated Lead Nurturing
- The platform’s automated lead nurturing system ensures no lead slips through the cracks. AI-powered engagement helps establish relationships with your leads, customized with personal information relevant to their needs.
3 Cons
- Learning Curve
- There’s no doubt that Top Producer is a large platform with many amazing features. You may experience a bit of a learning curve, but over time, you’ll quickly feel an updated ease in your workflow.
- Overwhelming for Smaller Teams
- While solo agents and teams will benefit from an inclusive CRM platform to set the stage for growth, some might find it overwhelming at first due to the sheer number of features available and not knowing what will be best for their ROI.
- Limited Customization
- Although Top Producer offers a robust feature set, some agents have noted that the customization options for reports and dashboards are limited compared to other CRMs.
Pricing
A perk of using Top Producer is they offer several packages suitable for solo agents and teams that you can scale as your business grows. Here’s a quick overview:
- Pro. is $129 a month per user. This basic package will meet your CRM needs with the essential tools you need to manage your leads with automated updates and MLS reports. However, you don’t receive lead-gen-based ads or automated social media marketing and nurturing.
- Pro+Leads is their most popular package, priced at $429 per month. In Pro, you’ll get all-inclusive CRM tools plus Social Connect, which has a lead generation feature.
- Pro + Farming. For $399 per month, you will get everything in Pro plus AI-powered Farming and marketing.
- Pro Teams 5. You’ll get Pro, but you can have up to 5 users a month for $299. You’ll also be able to use some of the features available for teams and always add more.
- Pro Teams 10. For $499, you can get Pro for up to 10 users a month, with add-ons available.
- Pro Teams 25. For $999, you can get Pro for up to 25 users a month, with add-ons available.
- Add-ons. These two add-ons are priced per user per month.
- Top Producer Website. $35
- FiveStreet. $25
Top Producer Alternatives
Best for Only Seller Leads
- Get leads instantly
- Integrates with dozens of technology platforms
Best for Solo Agents
- All leads within 50 mile radius
- Platform uses 400 million data points
Best Pre-Foreclosure Leads
- Seamless integration with existing tools
- Full contact information included
Who It Would Be Good For
- Solo Agents Growing Quickly
- If you’re a solo agent whose business is starting to take off, Top Producer’s features will help you scale effectively and easily without overwhelm. The interface is user-friendly, so you can focus more on your client interactions than learning how to use new software.
- Newer Agents Looking for an All-in-One Solution
- New agents can benefit from the fact that Top Producer offers everything in one place: lead generation, website creation, follow-ups, and AI-powered insights. This feature is particularly useful for cultivating a repeatable lead nurturing system.
- Brokers with Large Teams
- For brokers managing a large team, Top Producer offers team management tools that allow you to monitor leads, assign tasks, and track your agents’ progress in real time.
- If you are in an established brokerage with an already steady pipeline, social insights, and automated alerts are particularly useful for managing a busy team and getting the most up-to-date information for your clients.
Agents It May Not Be Good For
- Agents with Limited Time for Training: Top Producer may only be the best choice if you have time to learn a new platform. Because it is all-in-one, you will have to get accustomed to all of the new features and systems. If you have the time, it’s worth taking full advantage of all the automated and AI features to help you manage and grow your business.
- Agents Looking for Extreme Customization: Top Producer may lack this capability if you want highly customizable reports or dashboards.
What Others Are Saying
Overall, I see people claiming it’s the best platform for its ease of use and the Social Connect feature. I have come across some grumblings about the price being high and preference for other lead generation tools. If that is a hiccup for you as well, the Pro packages would be the way to go and integrate them with your existing lead generation tools.
Summary
I have reviewed several CRM platforms, and Top Producer is at the top of my list for its extensive menu of features essential to growing your business and building an online presence. Their AI features like Smart Farming and Social Connect really seal the deal for me. Technology is evolving at rapid speeds, so to stay competitive, these features are a big sell for me.
As I mentioned before, selecting the right CRM is a big decision. I hope this review helped you fully assess whether this is the one for you. In any event, do your research, and you can’t go wrong!
