10 Best Real Estate Lead Generation Companies in 2024

Jim Gray, Lead Generation Expert5/17/2024

Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More

Navigating the real estate market’s competitive landscape demands a smart strategy, especially when it comes to lead generation. Partnering with the best in the biz can make a huge difference in the leads you’re getting—think quality over quantity, with better chances of sealing the deal. With the right partner by your side, you’re looking at a smoother ride to the closing table and a healthier bottom line.

The 10 Best Real Estate Lead Generation Companies

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Best Real Estate Lead Generation Company

Real Geeks

Lead Types
Buyer & seller
Features
Fully customizable, also includes a standalone CRM
Best For
Solo agents, teams, brokers
Best All-in-One Leads + Systems

CINC

Lead Types
Buyer & seller
Features
Highly targeted Google Ads, AI-powered lead nurturing, and personalized training and support
Best For
Teams, brokers, and high-performing agents
Best for Seller Leads

kvCore

Lead Types
Buyer & seller
Features
AI-driven lead management, mass email & text capabilities
Best For
Teams & brokers
Best for Buyer Leads

zBuyer

Lead Types
Buyer & seller
Features
Member resource center, lead replacement program
Best For
Solo agents
Best Lead Generation Company for Teams

BoomTown

Lead Types
Buyer & seller
Features
Zapier integration to streamline marketing efforts
Best For
Teams & brokers
Best Lead Generation for Solo Agents

Market Leader

Lead Types
Buyer & seller
Features
Easy to use, predictable exclusive leads
Best For
Solo agents
Best for SEO Leads

Ylopo

Lead Types
Buyer & seller
Features
Branded website with IDX integration that is mobile optimized
Best For
Solo agents, small teams
Best for PPC Leads

Zurple

Lead Types
Buyer & seller
Features
Huge database, built-in CRM, easy homeowner contact
Best For
Solo agents
Best for Social Media Leads

Top Producer Social Connect

Lead Types
Buyer & seller
Features
Social media bio information capture, great nurture capability
Best For
Solo agents & small teams
Best Budget-Friendly Leads

KeyLeads

Lead Types
Seller, high-wealth
Features
Fresh data and contact information, quality seller leads that are exclusive to you
Best For
Solo agents & small teams
Need help choosing the right option?

With one-on-one help and personalized recommendations, we guide you to the best fit for your business.

Honorable Mentions

We had a high bar in picking the best of the best companies for real estate leads. These tools didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).

Lead Types
Foreclosure, absentee homeowners
Features
Voicemail drop marketing, personally branded landing pages
Best For
Solo agents, teams, and brokerages

Realty.com

Lead Types
Buyer
Features
Massive brand with massive reach, can stay with your brokerage
Best For
Solo agents
Lead Types
Buyer & seller
Features
Great “partner center”
Best For
Solo agents
Lead Types
Seller
Features
Huge database, built-in CRM, easy homeowner contact
Best For
Solo agents

Raiya (by Ylopo)

Lead Types
Nurturing
Features
Conversational AI for sales
Best For
Solo agents
Lead Types
Buyers & sellers
Features
Full-service digital marketing agency
Best For
Solo agents
Lead Types
Buyer & seller
Features
Instant connection to pre-qualified leads
Best For
Solo agents

CertiLeads

Lead Types
Buyer & seller
Features
Five distinct plans tailored to individual budgets
Best For
Solo agents

Our Methodology for Finding the Best Real Estate Lead Generation Companies

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate lead generation companies on the market.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen tool on 5 different factors to come up with the very best real estate lead gen companies. The short version of factors considered are: 

  1. Cost: Not all real estate lead generation tools are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different lead gen services come with different feature sets, some more important for teams than solo agents. Additionally, agents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use. 
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation methods are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen service that you’ll be using on a daily basis. 
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

Want more info? Check out our full methodology.

FAQs

What are real estate lead generation companies?

Real estate lead generation companies combine a bunch of different tactics (that vary by company) – digital marketing, predictive analytics, and data scraping – to generate leads for real estate agents. They then sell this contact information so you, as the agent, can follow up with them.

How much do real estate leads cost?

It really varies, but prices for lead generation companies can cost anywhere from $40 to $1,000, and prices usually depend on how many leads you get and the quality of the leads. On a per lead basis, you can usually expect to spend about $200 per lead. I always recommend testing a few different services to find a good fit. 

Is buying real estate leads worth the cost?

Usually, yes. Buying leads doesn’t guarantee that you’ll make sales, but lead generation is such an extremely time consuming process that the opportunity cost of doing it yourself is usually pretty high. The most successful agents typically pay for prospects and spend their energy on other parts of their businesses. 

Do brokerages buy real estate leads for agents?

Not always, but often. Lots of brokerages prefer to purchase leads for their agents so their agents can spend more time selling, closing, and managing transactions instead of trying to drum up more pipeline.

What are the key factors to consider when choosing a real estate lead generation company?

I usually recommend looking for companies that offer: great lead quality, transparent pricing, good customer support, and some kind of track record you can look at (even if it’s just reviews from other agents). 

How do real estate lead generation companies ensure lead quality and relevance?

This is one of the reasons to buy real estate leads from a company instead of doing it yourself; lots of lead generation companies have their own data, algorithms and teams of researchers to find the best possible contacts. Many of them also qualify leads for you, which can significantly reduce the time you spend on a deal.

Closing Thoughts

The home buying landscape has changed drastically over the past ten years and now, more than ever, it’s crucial to have a sound strategy to attract real estate leads for yourself, your team, or your brokerage. It’s also important to make sure to keep track of your lead generation expenses with the right real estate accounting software.

We live in a world of instant gratification and short memory spans. As such, it’s important to ensure that once you’ve selected your real estate lead generation tool, that you put in place a strong follow-up process that helps guide searchers from initial inquiry through to close.

With this list of the best lead gen tools for realtors now at your fingertips, we suggest you give them a look and find the one that makes the most sense of your business. Some focus strictly on leads for real estate agents, while others offer a full-service solution to your marketing, lead generation, nurture, and close process. So, just know there isn’t a one type fits all solution out there, you’ll have to figure out what the term “best lead gen for realtors” means to you. If you feel like you don’t currently have the budget for a lead generation system, then try circle prospecting instead.

We hope you found this article insightful, feel free to send any feedback that you may have regarding this or other articles along our way!

Reviewed by Chris Heller | Fact checked by Kayla Conboy

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 5/17/2024