10 Best Real Estate Lead Generation Companies in 2024
Navigating the real estate market’s competitive landscape demands a smart strategy, especially when it comes to lead generation. Partnering with the best in the biz can make a huge difference in the leads you’re getting—think quality over quantity, with better chances of sealing the deal. With the right partner by your side, you’re looking at a smoother ride to the closing table and a healthier bottom line.
The Best Real Estate Lead Generation Companies
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ProviderAwardLead AutomationCRM IncludedOur Review
- Best Real Estate Lead Generation Company: Real GeeksBest Real Estate Lead Generation Company
- Best All-in-One Leads + Systems: CINCBest All-in-One Leads + Systems
- Best Budget-Friendly Leads: KeyLeadsBest Budget-Friendly Leads
- Best Exclusive Pre-Foreclosure Leads: MoveLeaderBest Exclusive Pre-Foreclosure Leads
- Best for Seller Leads: BoldTrail (the next generation of kvCORE)Best for Seller Leads
- Best for Buyer Leads: zBuyerBest for Buyer Leads
- Best Lead Generation Company for Teams: BoomTownBest Lead Generation Company for Teams
- Best Lead Generation for Solo Agents: Market LeaderBest Lead Generation for Solo Agents
- Best for Lead Nurture: ZurpleBest for Lead Nurture
- Best for Social Media Leads: Top Producer Social ConnectBest for Social Media Leads
- Best Inherited-Property Seller Leads: CatalyzeAIBest Inherited-Property Seller Leads
Real Geeks
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Overview
Why we chose it: Real Geeks is truly an end-to-end solution that covers every aspect of your business, perfect for agents at any stage of their career. It has the ability to manage your entire web presence, from SEO-friendly, MLS-integrated websites to comprehensive CRM capabilities and targeted campaigns. Real Geeks is also known for not only generating leads, but also nurturing them efficiently through every stage. The software has some of the highest conversion rates in the real estate industry, which is why it shines as the best real estate lead generation company in my eyes.
Real Geeks’ Real Leads platform is an optional add-on that can yield great results. This platform integrates with Google’s pay-per-click tools to automate your advertising and help you target the right customers at the right time. While that tool is just one part of your marketing strategy, the ease and effectiveness of these PPC campaigns make it a worthwhile investment. Full Real Geeks Review.
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Features
- Geek AI texting assistant
- Large collection of coaching videos
- Great customer support
- Seamless integrations & powerful functionality
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Lead Sources
- SEO Websites
- PPC
- Social Media
- Retargeting
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Pros & Cons
- Quick turnaround
- SEO optimized websites
- Robust CRM with great automation
- Customer support variability
- Agent-driven lead location verification
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Who it's best for
Agents looking for done for you lead generation with powerful automation tools to capture new buyers and sellers and maximize their existing database.
Enjoy maximum flexibility: bring your own lead sources or hire Real Geeks for help, with complete integration between the IDX website and CRM, industry-leading conversion rates, the best SEO platform on the market, and full customization for your business needs.
CINC
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Overview
Why we chose it: Getting leads is CINC’s bread and butter. They have tons of data, and they have used it to tweak and improve their process to not only get you more prospects, but quality leads. The largest part of their lead gen efforts is through paid search. They have a multifaceted approach that focuses on connecting buyers and sellers at the right time when they’re both motivated.
My favorite part – CINC has proprietary technology that not only helps target different niches within a market, but also helps show you if those specific property types will perform well enough in the targeted area to give you a reasonable cost on the leads.
CINC also offers a risk-free program that both guarantees that teams and agents will fully recoup their investment. It also typically sets them on a path to six-figure earnings within 24 months of joining the program. Full CINC Review.
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Features
- RealVerified leads authenticates phone numbers of leads
- Seller Suite allows you to take advantage of ads to increase your listings
- Hyper-local lead generation
- CINC AI included
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Lead Sources
- SEO Websites
- PPC
- Social Media
- Retargeting
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Pros & Cons
- Hyperlocal lead targeting
- Guaranteed Sales Program
- IDX websites optimized for conversion
- Higher price point
- Not suitable for new and part-time agents
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Who it's best for
All teams or agents looking for a guaranteed return on their investment in their first 24 months. CINC is also known for it’s hyperlocal targeted PPC campaigns, conversion-optimized IDX websites, and built-in lead nurturing campaigns.
KeyLeads
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Overview
Why we chose it: KeyLeads isn’t just another lead generation tool; it’s a unique way for agents to get access to potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads are 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.
Once you start your subscription service, you gain immediate access to a stream of potential sellers and pre-foreclosure leads. New leads flow in as they’re generated.
You can then call, text, direct mail, or email your leads as you best see fit. You’ll also get notifications in real-time as they’re added. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.
My favorite part is that the targeted leads show signs of seller intent so that you can maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.
You get your leads directly in the KeyLeads platform, or you can pipe them straight into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms.
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Features
- Integrates with dozens of technology platforms
- Leads are exclusive
- Immediate access to stream of potential sellers
- Leads show signs of seller intent
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Pros & Cons
- Seamless integrations
- Leads are updated daily
- Targeted leads show signs of seller intent
- Get leads instantly
- Requires a subscription
- No buyer leads
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Who it's best for
Solo agents and small teams wanting to get immediate access to potential sellers before the competition.
MoveLeader
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Overview
Why we chose it: MoveLeader is a lead service that can quickly become an agent’s best friend. Specializing in exclusive, local leads, MoveLeader provides high-quality leads directly to an intuitive dashboard. All leads are local to your chosen zip code, vetted, and delivered in real-time to ensure that you have the best opportunities to close deals.
MoveLeader is focused on reliability and a commitment to expanding the coverage of the real estate agents who use the service. The company’s founder wanted to find a smarter, more efficient way for agents to connect with motivated sellers. MoveLeader is a tool that delivers results, helping real estate agents grow their business with confidence. Full MoveLeader review.
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Features
- Exclusive leads
- Focus on seller leads
- Intuitive dashboard
- Leads & contacts are easy to export
- Robust integrations
- Comes with a resource guide
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Pros & Cons
- Cancel anytime
- Speedy delivery
- High lead quality
- Lead guarantee
- Limited leads in some areas
- Cost varies market to market
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Who it's best for
A lead guarantee is one of the things that sets MoveLeader apart from other real estate lead generation services. If leads are low in your area, they’ll help you to expand your coverage – and canceling is easy.
BoldTrail (the next generation of kvCORE)
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Overview
Why We Chose It: BoldTrail is known for its robust lead generation capabilities which are tailored specifically for brokers and large teams. That’s why it’s the clear winner for best all-in-one leads and systems. There is an advanced suite of tools that help you automate and enhance lead capture both online and offline. BoldTrail also has an AI-driven management system that allows you to send mass communication, making it a powerhouse in lead generation and nurture.
The platform’s seamless integration with leading real estate software for transaction management, coupled with its innovative lead capture techniques like QR code generation, highlights how great it is for teams looking to harness technology for a competitive edge.
With BoldTrail, you can use data to drive better decisions. The BoldTrail platform collects data about customers, clients, properties, and trends in one place. Then, using their reporting tool, you can organize data and reveal hidden trends in customer data and even team performance. Full BoldTrail Review.
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Features
- Integration with IDX
- AI-driven lead management
- Mobile app integrates with the platform
- Detailed engagement reports
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Lead Sources
- SEO Websites
- PPC
- Social Media
- Retargeting
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Pros & Cons
- Comprehensive platform with excellent reporting
- Tailored for brokers & teams
- Higher cost
- May overwhelm new agents
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Who it's best for
Designed to help agents capture seller (and buyer) leads both on and off their website using automated campaigns customized for any audience.
zBuyer
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Overview
Why we chose it: zBuyer is a real estate lead generation service that focuses on attracting home sellers interested in cash offers. That may not seem useful to you at first, but many of these homeowners would rather list with an agent than sell to an investor or iBuyer. The leads are reasonably priced, though you have to nurture them at first.
With 20 years of experience, zBuyer figured out the secret to finding home buyers and sellers that actually want to speak to a real estate agent, and I love their approach. They target sellers that are actively looking into real estate options, then ask them about a cash offer or market value of their home to get them interested. Once they give the potential seller photos and other information they can pull, along with a home valuation of the property, zBuyer has you engage them (predominantly through the market valuation).
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Features
- All leads are vetted
- Leads are delivered in real-time
- No setup fees required
- Instant access to prospecting data
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Lead Sources
- Engaged buyers and sellers via proprietary home services websites
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Pros & Cons
- Immediate delivery
- Custom packages
- Able to get replacements for all invalid contacts
- Not exclusive contact information
- Primarily a lead buying platform
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Who it's best for
Solo agents looking for proprietary property search and home estimate leads in your market.
BoomTown
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Overview
Why we chose it: BoomTown is renowned for its comprehensive and powerful features, providing a range of tools from IDX websites featuring agent subdomains to intelligent, personalized drip campaigns and quick response systems. With diverse product packages tailored to different scales and requirements, BoomTown ensures that real estate teams and brokerages can efficiently handle and cultivate leads from acquisition to conversion.
The platform’s centralized reporting dashboard is particularly advantageous for overseeing multiple agents and allocating leads effectively, establishing BoomTown as the premier option for those in search of a sophisticated ecosystem. Full BoomTown Review.
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Features
- Comes with a self-serve ad portal
- Lead qualification experts respond to leads 24/7
- Websites are super customizable
- Easy to use mobile app
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Lead Sources
- SEO Websites
- PPC
- Retargeting
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Pros & Cons
- Comprehensive tagging & segmenting
- Mobile app
- Efficient distribution to all team members
- Customization limits in website design
- Not designed for content marketing
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Who it's best for
Real estate teams/brokers looking for a custom reporting dashboard that provides a centralized hub for you to manage and distribute leads to various associates.
Market Leader
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Overview
Why we chose it: Market Leader’s HouseValues feature is a unique way to increase your seller leads. I love this feature for a few reasons, with the biggest one being that the leads should be very motivated. A huge benefit is that the prospects in your desired zip codes are exclusive to you. Basically you can own an entire zip code if you want. Plus, you get a predictable number of exclusive leads every month, which can help alleviate the worry about adding this to your budget.
Market Leader also offers Network Boost as an add-on, and it’s a very powerful tool in getting the most out of your social media prospects. They can bring you an average of 25+ leads for just $399, every month. The thing I really liked is, the contacts are exclusive and targeted to your local market. Once Network Boost brings in the leads, they also offer automated nurturing with things like an 18-step drip campaign and listing alerts that meet your leads interests to keep them engaged.
MarketLeader offers a wide variety of high-quality ways to nurture your leads, and they are sure to help you stand out as a professional agent. One unique option they offer is the ability to order print materials directly through the MarketLeader platform so you don’t have to worry about trying to find another third party printing vendor. And you can schedule those print materials to send to leads on a regular cadence, e.g. for birthdays or anniversaries. Another unique option they offer is their HomeIntel nurture report. This nurture option sends a report to any leads you want. It’s packed with interesting insights about the home and market of that lead and offers opportunities to engage with the report – which then sends back intel to the agent. Full Market Leader Review.
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Features
- Network Boost brings in 30 leads every month
- HouseValues for exclusive leads
- PPC ads direct house hunters from Google & Bing
- Enhanced mobile app
- Access robust design library and order print materials directly from platform
- HomeIntel nurture report with lead engagement tracking
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Lead Sources
- SEO Websites
- PPC
- Social Media
- Retargeting
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Pros & Cons
- Straightforward setup
- Cost-effective for individuals
- Volume commitment
- High quality nurture opportunities
- Limited web development tools
- No SMS messaging
- Not optimized for teams
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Who it's best for
This is who Market Leader mainly targets their product to – solo agents. It’s more affordable and simple to use, which helps solo agents from a time management perspective.
Zurple
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Overview
Why We Chose It: Zurple is in the end-to-end platform class of lead generation solutions for real estate agents, with a focus on Google ads and social media lead gen. They build you a customized and personally branded website that integrates with your local MLS feed. Where they really shine is their nurturing program. It’s intuitive and highly targeted ensuring you are focused on contacting the leads Zurple has for you.
One of the things that makes Zurple different is its integration ability. While some systems are “dumb,” meaning the user designs all lead generation activities, Zurple’s tech connection gives you access to extensive consumer data pools. This data models consumer behavior, and based on behavior, the system can create triggers and deliver highly customized content to a lead. Kind of like the way it feels when Netflix or Amazon magically put stuff in front of you that you were thinking about… just for real estate agents.
Zurple excels in automated lead nurturing, designed to help agents engage leads effortlessly. The system sends personalized, conversational email and SMS messages that appear as if the agent themselves sent them, tailored to where the lead is in their buying or selling journey. As leads get closer to transacting, Zurple detects these signals, alerts the agent about hot leads, and provides key information like price range and preferred neighborhoods. Essentially, Zurple warms up leads and notifies agents when they’re ready to act.
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Features
- Highly customizable content
- Data models consumer behavior
- Integrates with MLS feed
- Personally branded website
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Lead Sources
- PPC
- Social Media
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Pros & Cons
- Robust end-to-end solution
- Customizable website
- Consumer behavior triggered automation
- Not great for team agents
- No mobile app
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Who it's best for
Those interested in an end-to-end platform class of lead generation solutions built for real estate agents, with a focus on Google ads and social media lead gen.
Top Producer Social Connect
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Overview
Why we chose it: Top Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your production and really helps reduce your workload in the process, making them the best option for social media leads. They use your potential clients’ social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added.
I love that Top Producer Social Connect combines social media advertising with automated multi-channel nurture tools to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with. Prospects immediately receive relevant content such as MLS reports and visuals via text, emails and calls that educate and guide them in their home buying journey. Leads are nurtured until they are ready to connect directly with agents. Full Top Producer Review.
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Features
- Automated lead response
- High level of customization
- AI Powered Farming improves hit rates
- Reports give great visibility
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Lead Sources
- Social Media
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Pros & Cons
- Extended nurture timeline
- Immediate text follow-up
- Tailored social media ads
- Learning curve for automation design
- Limited to 25 agents for team option
- Focused solely on social media prospecting
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Who it's best for
Solo agents and small teams interested in done for you exclusive social media leads.
CatalyzeAI
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Overview
CatalyzeAI uses predictive analytics to tap into higher converting target markets for you. They aggregate and enhance hard-to-reach big data, to provide you with quality leads. It’s a combination of historical data, behavior analytics, event-driven data and of course real-time that gives them their edge.
A little statistic to get you excited about Catalyze AI: the best predictive analytics solution for real estate agents can predict as many as 60 out of 100 property sales, and they can do just that. With 400 million data points, their AI can easily determine your highest converting target market.
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Features
- 40% Prediction Precision to sell
- All leads within 50 mile radius
- Platform uses 400 million data points
- Leads come at the 1st of every month
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Pros & Cons
- Industry high prediction rate
- Discounts available
- No setup fees
- Requires a subscription
- No buyer leads
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Who it's best for
Solo agents who want predictive analytics that enables them to target fewer homes, which lowers marketing costs and generates a higher conversion rate.
With one-on-one help and personalized recommendations, we guide you to the best fit for your business.
Honorable Mentions
We had a high bar in picking the best of the best companies for real estate leads. These tools didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).
Rezi Leads
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Overview
Why we chose it: The Rezi Leads algorithm identifies homeowners who will be actively looking to sell their home. These homeowners have markers that mean they are anywhere from 3-8x more likely to sell their home. This makes it easy to start the conversation with sellers most likely to close in your area.
All leads also come with complete contact information, including full name, phone number, and email. Rezi Leads provides 20-40 leads per month, and allows you to cancel at any time. You can receive your prospects directly through their platform or seamlessly integrate them into your CRM in real-time. The native integration means that you don’t have to be tech savvy to start using the lead gen tool.
Rezi Leads is best known for providing a variety of seller leads (divorce, pre-foreclosure, high equity in house), so you get a mix of workable leads flowing in every month.
They are also running a special where you can get a notable discount for signing up for a 12 month commitment. Full Rezi Leads review.
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Features
- Leads turn into listings 8x more than other lead sources
- Comes with step-by-step resources to maximize your success rate
- Seamless integration with existing tools
- Full contact information included with each exclusive lead
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Pros & Cons
- Lead conversion training
- Exclusive leads in your targeted areas
- No contract - cancel anytime
- No buyer leads
- Takes more time to work these leads
- Not a good fit for new agents
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Who it's best for
Solo agents and small teams wanting a variety of seller leads to work each and every month.
Harvist
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Overview
Why we chose it: Harvist is a lead generation company with three primary products, each focused on a specific type of lead. Their first is their “full farm” offering, where they help you promote yourself to a specific “farm,” essentially establishing you as the go-to agent in a geographic area. They also offer a “Notice of Default” product, which connects you with homeowners who need to sell fast to avoid defaulting or foreclosure. Lastly, Harvist will facilitate connections with absentee homeowners who don’t live in the same locale as their home (which makes it tough to sell).
With Harvist, you can automate your marketing campaigns, delivering personalized messages and content to residents within your farming areas, increasing engagement and lead generation. Harvist also simplifies lead management with its intuitive dashboard, personalized QR-codes, and integrated CRM system that showcases their prospect engagement. This allows you to track, nurture, and convert seller leads more effectively, ultimately driving higher conversion rates and revenue.
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Features
- Lead exclusivity in your farming area
- Strategic automation
- Instant property valuations
- Custom landing pages and custom QR codes
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Pros & Cons
- Fully integrated and automated
- Strategic location targeting that is specific to the agents needs
- Automated and personalized marketing campaigns
- Agents work with expert support and industry experts
- Streamlined lead management and CRM systems
- Designed for a long-term commitment of at least 12 months
- Agents should be proactive and follow up with their prospects
- Agents must be committed
- Requires consistency and relevance
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Who it's best for
Solo, full-time agents looking for an easy way to customize a pre-made template to start connecting with homeowners.
Sold.com
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Features
- Get 25% off your Guaranteed Display program for referring another agent
- Easy to join
- Increases your local market presence
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Pros & Cons
- Saves time
- Mentor helps with transaction
- Improve sales outcomes
- Join for free
- Algorithm can be confusing
- Must sign contract
- Does not integrate with CRMs
- Agents are ranked by performance which can negatively impact new agents
Ylopo
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Features
- Social media advertising capabilities
- AI-driven nurture systems
- Dynamic lead registration
- Uses lead re-engagement so no lead is left behind
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Pros & Cons
- Offers tons of integration
- Advanced SMS/text real estate chatbot
- Nurture platform to generate re-engagement of aged databases
- No native CRM
- Lack of ad customization
Deluxer
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Overview
Why we chose it: Deluxer is a lead generation platform tailored specifically for real estate agents targeting affluent clientele and luxury home markets. As a “full-service digital marketing agency”, Deluxer specializes in crafting compelling ads designed to resonate with audiences in higher income brackets.
One standout feature of Deluxer is its dedication to establishing and promoting your brand identity. By creating meticulously designed landing pages that reflect your brand, Deluxer helps establish trust and helps position you as an expert within your target market.
Deluxer offers a range of options to tailor your ads specifically to a specific zip code and adopts a proactive engagement strategy with potential leads through valuable resources such as lists of homes or open house invitations before direct contact. This thoughtful gesture adds value to the client experience and sets the stage for positive relationship building.
While Deluxer’s pricing may start at a higher point, your investment translates into a wider bandwidth of online exposure. By leveraging Deluxer’s expertise and resources, you can elevate your marketing efforts, expand your reach within the luxury home market, and ultimately achieve substantial growth and success in your business endeavors.
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Features
- Full-service digital market team
- Targeted ads to attract high earning leads
- Pre-screened leads primed for conversion through a system of questions
- Landing pages created to promote your brand
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Pros & Cons
- Exclusive leads in your target market
- Integrates with 5,000+ apps
- Showcase your testimonials and reviews
- Ability to enable/disable SMS & email notifications
- Higher starting price point
- Sign up for longer billing commitment to receive discounts
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Who it's best for
Experienced agents who want to establish themselves as the expert in their target market and build their client base with above-average income who are attracted to more luxury homes.
Connekter
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Overview
Why we chose it: Connekter is a dynamic lead-generation platform that leverages sophisticated ad campaigns across search engines and social media platforms to generate high-quality leads for real estate agents, brokers, and teams.
What sets Connekter apart is its emphasis on lead quality through a rigorous pre-qualification processes. Every new lead receives a series of automated questions and manual assessments, ensuring that you receive notifications only when potential clients are genuinely motivated to buy or sell.
Connekter offers maximum flexibility in their pricing. Unlike traditional plans, Connekter adopts a sliding-scale pricing model based entirely on your ad campaign budget. So, you can more effectively allocate resources according to your financial constraints and growth objectives.
How it works: you choose your target market zip code and buy ad space based on the area’s availability. They estimate how many leads you will receive at each price point, which makes lead generation transparent. This helps you predict how many leads you’ll receive monthly, allowing you to plan and grow your business effectively.
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Features
- Offer pre-qualified leads
- Flexible pricing on a sliding scale
- You own your local market by zipcode
- Simple integrations facilitated by zapier
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Pros & Cons
- You can create test leads
- Customer support chats are available
- Able to purchase multiple zip codes
- Full transparency up front of ad availability in your area
- Only able to purchase a percentage of a zip code based on budget and availability
- Requires sign up (with a free account) before seeing zip code availability
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Who it's best for
Agents who need to quickly grow their lead pipeline with quality leads primed for nurturing into motivated clients.
CertiLeads
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Overview
Why we chose it: Certileads stands out as an exceptional lead generation platform for real estate agents due to its innovative approach that seamlessly blends targeted Google Ads with over 200 landing pages. This unique combination ensures a steady stream of both seller and buyer leads, empowering you to expand your clientele and grow your business.
Certileads offers flexibility with five distinct plans tailored to individual budgets and ideal lead generation requirements. This adaptability allows you to scale your lead acquisition efforts according to your specific needs, whether you’d prefer a modest influx or a substantial volume of leads each month.
Another key advantage of Certileads is its dedicated marketing team, proficient in crafting and optimizing Google Ads campaigns for optimal outreach within your locale. Their expert team ensures that ads remain aligned with the latest SEO strategies, continuously managing and updating them to stay abreast of evolving trends.
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Features
- Guaranteed exclusive leads
- Targeted ads optimized for your location
- Marketing team proficient in managing and adjusting your ads
- Over 200 landing pages crafted for unique and effective client engagement
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Pros & Cons
- No contract, month to month subscription
- Receive both seller & buyer leads
- Plans for all budgets
- Potential to receive more leads than expected at no extra charge
- Limited CRM integration, Zapier is easily integrated
- Lead quality is determined by plan and ad budget
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Who it's best for
Agents who need a reliable, steady source of buyer and seller leads, and need expert digital marketing through targeted ads and SEO optimization.
Our Methodology for Finding the Best Real Estate Lead Generation Companies
Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate lead generation companies on the market. We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen tool on 5 different factors to come up with the very best real estate lead gen companies. The short version of factors considered are:
- Cost: Not all real estate lead generation tools are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
- Features & user friendliness: Different lead gen services come with different feature sets, some more important for teams than solo agents. Additionally, agents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
- Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation methods are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
- Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen service that you’ll be using on a daily basis.
- Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.
Want more info? Check out our full methodology.
FAQs
What are real estate lead generation companies?
Real estate lead generation companies combine a bunch of different tactics (that vary by company) – digital marketing, predictive analytics, and data scraping – to generate leads for real estate agents. They then sell this contact information so you, as the agent, can follow up with them.
How much do real estate leads cost?
It really varies, but prices for lead generation companies can cost anywhere from $40 to $1,000, and prices usually depend on how many leads you get and the quality of the leads. On a per lead basis, you can usually expect to spend about $200 per lead. I always recommend testing a few different services to find a good fit.
Is buying real estate leads worth the cost?
Usually, yes. Buying leads doesn’t guarantee that you’ll make sales, but lead generation is such an extremely time consuming process that the opportunity cost of doing it yourself is usually pretty high. The most successful agents typically pay for prospects and spend their energy on other parts of their businesses.
Do brokerages buy real estate leads for agents?
Not always, but often. Lots of brokerages prefer to purchase leads for their agents so their agents can spend more time selling, closing, and managing transactions instead of trying to drum up more pipeline.
What are the key factors to consider when choosing a real estate lead generation company?
I usually recommend looking for companies that offer: great lead quality, transparent pricing, good customer support, and some kind of track record you can look at (even if it’s just reviews from other agents).
How do real estate lead generation companies ensure lead quality and relevance?
This is one of the reasons to buy real estate leads from a company instead of doing it yourself; lots of lead generation companies have their own data, algorithms and teams of researchers to find the best possible contacts. Many of them also qualify leads for you, which can significantly reduce the time you spend on a deal.
Closing Thoughts
The home buying landscape has changed drastically over the past ten years and now, more than ever, it’s crucial to have a sound strategy to attract real estate leads for yourself, your team, or your brokerage. It’s also important to make sure to keep track of your lead generation expenses with the right real estate accounting software.
We live in a world of instant gratification and short memory spans. As such, it’s important to ensure that once you’ve selected your real estate lead generation tool, that you put in place a strong follow-up process that helps guide searchers from initial inquiry through to close.
With this list of the best lead gen tools for realtors now at your fingertips, we suggest you give them a look and find the one that makes the most sense of your business. Some focus strictly on leads for real estate agents, while others offer a full-service solution to your marketing, lead generation, nurture, and close process. So, just know there isn’t a one type fits all solution out there, you’ll have to figure out what the term “best lead gen for realtors” means to you. If you feel like you don’t currently have the budget for a lead generation system, then try circle prospecting instead.
We hope you found this article insightful, feel free to send any feedback that you may have regarding this or other articles along our way!
Reviewed by Chris Heller | Fact checked by Kayla Conboy