Elite Listings Review: More Sellers, More Closes

We’ve all seen shows like Selling the OC, Millionaire Listings, etc., and the thrill of finding these high-end properties with large commissions is beyond appealing for most of us. But how do you break beyond the gates, and build your reputation in the markets where you want to establish a presence as the go-to agent?

This is where Elite Listings can help you accomplish your goals with a sleek, modern approach to real estate marketing and a seamless, intuitive experience in generating  15-25 exclusive leads every month. 

Elite Listings is particularly well suited for agents who are new to real estate or looking to break into new markets. 

The platform is built for reaching homeowners who are more likely to sell and for agents who have limited time for marketing and want to free up time to focus on other aspects of their business.

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Along the way, we’ve included advice to ensure you maximize your investment by handling leads appropriately and suggesting ideas to help you effectively grow your business.

Key Takeaways

• The platform provides 15-25  exclusive leads every month from your targeted neighborhoods.
• Leads are generated through “done for you” marketing, combining digital marketing, nurture campaigns, and other tactics to generate high-quality leads.
• Agents see 4x more seller closings with Elite Listings.
• Professional-grade lead generation campaigns are running across multiple channels at once making it easy to track progress.

Quick Summary of Elite Listings

Elite Listings is a full-service marketing platform that enables high quality lead generation for agents, teams, and brokers. Unlike most, this lead service is focused on maximizing your listings while requiring as little of your time as possible. The automated done for you marketing campaigns are hyper-targeted ensuring the leads are in your desired farming area and completely exclusive to you. The key to success in the current real estate market is to make contact before the competition while potential clients are early in their decision-making process. This allows you to describe your services and market knowledge and reassure your expertise, leading to a higher likelihood to close.

Developed by seasoned real estate professionals with over 100 years of combined experience, the Elite Listings platform is tailored to give you quality leads with better results, build a community presence with precision targeting in your market, and provide customized, professional campaigns across multiple channels.

These features are the pillars of what it takes to help you garner a bigger reach with a bigger impact all the while saving you time and money. With automated campaigns you will effortlessly be top of mind in your community, which gives you a head start over your competitors.

Alright, let’s get into the specifics.

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5 Features and Why They Are Useful

1. Exclusive Leads and Listings: Ensures every lead is in your Target area and completely exclusive to you.

Why This Matters:

• Easier to convert: You are getting leads in your target area, where you are more knowledgeable and more likely to connect with potential sellers and buyers. You also won’t waste time chasing down unmotivated sellers, leads that aren’t serious about listing, or, the worst… chasing inaccurate contact information. Naturally, you can expect to offer a bit more lead nurturing before they decide to commit to you as their agent. Getting the correct information early on is key!
• Exclusivity builds trust: You’re not competing with other agents for the same client, which relieves some stress and allows for more genuine, honest conversations about what will be best for your lead. Ultimately, this allows you to establish a strong relationship and position yourself as the go-to expert in the neighborhood.

Advice:

Personalize your initial outreach with a genuine introduction. Mention why you are reaching out to your lead with specific details about their property and neighborhood (without coming across sales-y), and showcase your deep knowledge of the market. Lead with your “why” this connection matters for their benefit. This level of personalization immediately sets you apart from the competition.

2. 100% Done-for-You Marketing

Marketing in a competitive real estate market demands sophistication and consistency. Elite Listings developed a One-Click Automated Marketing Launch that will then allow them to take over your mailers, Facebook marketing, and email marketing. 

Features Include:

• Continuous nurturing: Leads generated are nurtured through email and SMS campaigns to get prospects ready for your outreach.
• Tailored Facebook ads: You still have to advertise online to be successful. They create Facebook ads and run them for you so you stand out in your local market recognizably, with your brand and voice demonstrating your expertise. Familiarity often helps build trust and establish you as the obvious choice for clients.

Why This Matters:

• Saves time: Effective marketing takes hours of planning and execution, which Elite Listings handles for you. Now you can focus on your expertise… learning your market, nurturing leads, and closing deals.
• Maintain a polished image: Consistency in branding is crucial when appealing to any client. You will need an elevated sense of design and image in all of your marketing—everything from font to colors and high-quality photography matters in your marketing strategies. 

Advice:

Use Elite Listings’ expertise in marketing to springboard your personal branding and inspire your creativity in refining your unique brand. As you grow, incorporate testimonials, successful deals, and properties you have currently or previously listed.  

When following up with leads, reference the materials they may have received, such as postcards or Facebook ads, and explain how you can provide even more value. Use the materials as a teaser and let your leads know more about your expertise by focusing on their needs and how you can help.

3. Professional-Grade Lead Generation Campaigns Across Multiple Channels

Whether you are just starting or a seasoned real estate broker/agent looking to expand your business, you can customize your lead numbers to suit your budget and business needs. If you email them, they also offer the ability to buy larger areas with customized pricing.

Why This Matters:

• Affordable for newcomers: If you’re just starting to expand your lead generation, you can start with a smaller package and scale up as you gain confidence in your abilities. This also allows you to spend more time with individual clients, building your reputation and credibility. 
• Scalable for growing businesses: You can purchase higher volumes of leads to match your expanded capacity and quickly build upon your already established reputation.

Advice:

Start small, in multiple locations, and track your results carefully. Then, you can identify which areas and volume of leads provide the better ROI and decide to adjust from there. 

This is a big one. Don’t overcommit to too many leads if you’re not quite yet confident in providing personalized attention to each one. Focus on quality over quantity. People want to know that they are a priority in your focus, and they can be less forgiving when large dollar amounts/investments are at stake.

4. Saves Time as Agents See 4x More Seller Closings

Elite Listings simplifies the process of finding high-quality leads by:

• Eliminating the need for hours of research: The platform does the heavylifting based on years of experience in identifying motivated sellers before they even list their homes. You won’t have to worry about chasing down every validated lead before it hits your dashboard.
• Reducing reliance on pricey databases: You can eliminate the cost of purchasing databases and sifting through the information.

Why This Matters:

By investing in a lead generation company focused on delivering the types of leads you are looking for, you can dedicate more time to relationship-building, property showings, and closing deals. 

Advice:

Use the time saved to network in social settings, such as charity galas, golf clubs, and luxury expos, to further establish yourself as a trusted agent in all circles. This will also help you build a more extensive referral network. 

5. Intuitive Dashboard

Elite Listings features an intuitive dashboard that makes it easy for you to track your marketing campaigns, monitor lead activity, and analyze performance metrics in real time. With a user-friendly interface, you can quickly access insights on ad engagement, and overall campaign effectiveness, allowing you to make data-driven decisions without the complexity of traditional marketing platforms.

Why This Matters:

• See all your prospects in one place: This allows you to prioritize your time based on the status of each prospect. You’ll also receive guidance on the right next steps to move them through the funnel.

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What to Expect During Onboarding:

The onboarding process for Elite Listings is designed to be seamless and informative. Before the initial call, their team builds out your marketing profile, incorporating your headshot, contact details, and brokerage information. During the call, the onboarding specialist shares their screen to review the profile together, making sure everything is accurate and complete.

You are then given a walkthrough of Elite’s marketing approach, including ad placements. You’ll also get an in-depth look at the marketing dashboard, which provides a coverage map to track your reach. The onboarding specialist explains the expected timeline for these assets to go live and introduces the leads dashboard, demonstrating how leads will appear as engagement grows in your target market.

After the session, you’ll receive a follow-up email summarizing all key details, including go-live dates and next steps.

What to Expect Inside the Platform:

As we noted earlier, the platform is easy to navigate to help streamline your workflow and minimize your effort in having to organize and keep track of your incoming leads.

Once you have completed your onboarding tasks, just login and you’ll be directed to your personalized dashboard.

Within the dashboard you can see a break down of your lead types and where they are in the funnel.

What Types of Agents It’s Good For

Elite Listings is ideal if you are:

• Looking to scale your existing business: You can expand your reach and secure additional listings without needing extra staffing or resources.
• Focused on building your brand: The platform’s marketing tools and exclusivity make presenting yourself as an expert easier.
• Wanting a reliable source of quality leads each month: You’re guaranteed 15-25 quality leads in your target area.

Advice:

Beyond what Elite Listings offers with its premium marketing, you will need a robust online presence. Ensure your website and social media profiles also reflect your branding and have an elevated design. 

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Who It’s Not Ideal For

This platform may not suit agents who:

• Prefer DIY marketing: If you enjoy creating your own campaigns, you might find the pre-made solutions restrictive, but still weigh out the cost of time spent vs. ready-made.
• Already have an established presence: If you’re an agent who already has a well-known brand in your preferred neighborhoods you may not see a need for more outreach. However, if you are ready to expand your business into unchartered territory you may be surprised by the ease of using Elite Listings to secure more leads to extend your reach, turning seller listings also into buyers you can help. 
• Looking for a full CRM: If you’re looking for full nurture and CRM capabilities, you may need an additional system or tool.

Advice:

Before committing, clarify your goals and ensure lead nurturing at this caliber aligns with your long-term business strategy. Focus on building relationships in a specific territory will likely maximize your return on investment instantly and long-term. 

What We Like About Elite Listings

You get to focus on what you do best—closing deals and building relationships.

They also have a Guaranteed Customer Satisfaction stating that they stand behind the high quality of marketing services provided. It promises that on average, customers receive between 45-75 leads in 3 months. If the quota is not met, then Elite will continue to generate leads at no additional cost until customers have received their promised number of leads.

Another benefit of Elite is the Listings Playbook, which is a personalized library of marketing resources that you can access easily within your intuitive dashboard.

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What We Don’t Like About Elite Listings

Some packages may come with a higher cost compared to traditional lead generation/marketing services. The onboarding process also requires a video call with an Elite team member, which can be time consuming.

Additionally, Elite’s effectiveness largely depends on your ability to leverage the platform’s features, which may require a learning curve.

While Elite Listings offers powerful lead generation and marketing tools, it lacks a full suite of CRM functionality, requiring agents to use external platforms for comprehensive lead management and follow-up.

Some users may also find that competition among top-tier agents on the platform makes it harder to stand out without a strong nurturing strategy.

Summary

Breaking into new markets can be daunting; some neighborhoods are literally gated. But with the right tools, mindset, strategies, and support, you can find your place in your targeted markets.

Elite Listings helps you get behind the gates with accurate information and positions you as a trusted expert in your market by saving time, reducing costs, and enhancing your visibility.

Final Tips for Maximizing Your Success

1. Nurture Each Lead: Sellers value relationships. Take time to understand their needs and position yourself as a problem-solver.
2. Leverage Social Proof: Share testimonials from satisfied clients or showcase successful luxury deals to build trust.
3. Create Content Regularly: Share blog posts (improve your SEO), videos, or social media updates that highlight your expertise. Creating helpful, educational content regularly does two things: 1. Establishes you as an expert in your market, and 2. Helps build familiarity; familiarity helps build trust, and trust helps build relationships with potential clients. 
   • With consistent content, your “cold” leads may already know you and your services.
4. Network with Other Professionals: Build relationships with local interior designers, architects, and financial advisors who work with affluent clients. These partnerships can lead to valuable referrals.
5. Invest in Appearance: First impressions matter. Make sure your online profiles, business cards, and personal presentation convey professionalism and sophistication.
6. Follow Up Thoughtfully: Use follow-ups as an opportunity to add value. Share market insights, invite leads to exclusive open houses, or send a personalized gift that reflects their tastes.

Lead Gen Companies to Pair With Elite Listings