How To Get Clients In Real Estate (2024 Updated Guide!)

Mid,Adult,Real,Estate,Agent,Showing,To,His,Clients,Where

Looking for creative ways to get real estate clients? For any real estate agent wondering how to grow their business, the answer is yes! 

No doubt you’ve done your research on how to generate real estate leads and spent time networking. You probably also work to secure referrals and spend time at community events. If you’re still wondering how to get clients in real estate, you can start by expanding your tactics using today’s tools and technologies. 

Here are some of our favorite creative ways to get real estate clients. 

Key Takeaways: 

  • In today’s digital landscape, a blend of traditional and virtual marketing methods are key. Real estate is a connections business, but you can connect with people online, too. 
  • Leverage social media to actually engage with followers. Overly promotional content won’t appeal to them, but being genuinely helpful will. 
  • Don’t be afraid to buy real estate leads. There are several strong real estate lead generation companies and we can help point you toward one that’s best for you. 

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Why is real estate marketing important?

This answer to this is evident to any successful real estate agent. Real estate marketing plays a crucial role in the growth of real estate professionals. With the increasing competition in the industry, it is essential to employ effective strategies to attract potential buyers and sellers. 

Additionally, the sector has changed over the past few decades. Once a referral and word-of-mouth business, the increasingly digital landscape means that real estate agents must employ other creative ways to get real estate clients. 

Leveraging social media platforms

Creating engaging content

Helpful content is the key to capturing the attention of potential clients. Real estate agents should create informative blog posts, videos, and infographics that provide valuable insights and tips related to buying or selling. By demonstrating expertise and providing key information, agents can establish themselves as authorities in the industry. Then, when people need a trusted partner in their real estate endeavors, they will know where to turn. 

Utilizing Facebook ads

Facebook ads offer a highly targeted advertising option for real estate professionals. Agents can leverage the platform’s advanced targeting options to reach specific demographics and geographic areas. By creating compelling ad campaigns, agents can effectively showcase their listings and generate leads for people who are in the local market. 

Engaging with followers

Real,Estate,Agent,Woman,With,Clients,Near,New,House.

The unfortunate reality is that a lot of online activity won’t contribute to your leads unless you take the time to interact with people. Engaging with followers on social media is essential for building relationships and establishing trust. Responding to comments, messages, and inquiries (promptly) shows potential clients that you are attentive and responsive. Additionally, agents can use social media to ask questions, conduct polls, and encourage interaction, fostering a sense of community and engagement. Plus you can use the analytics for insights that can help in other areas of marketing. 

Optimizing websites for mobile

Research tells us that 50% of home buyers use a mobile device in their search. In an era where mobile devices dominate internet usage, real estate agents must build a real estate website that is mobile-friendly. Optimizing websites for mobile ensures that potential clients can easily access property listings and contact information on their smartphones or tablets. A seamless and user-friendly mobile experience enhances the chances of converting leads into clients. 

Participating in community events

This is a staple of real estate marketing, and for good reason. Active involvement in community events allows real estate agents to establish themselves as local experts and build connections. By sponsoring or participating in local events, agents not only increase their visibility but can create opportunities for networking with potential clients. This also helps to develop a positive reputation within the community and shows people that you are fully immersed in the local market. 

Offering free services

Free? Maybe that’s a little too creative – but hear us out. Providing services at no cost, such as hosting informational seminars, homebuyer workshops, or offering free market analysis, can attract potential clients and demonstrate your knowledge. One popular option is a no-cost comparative market analysis for your area. By offering valuable insights and assistance without an immediate expectation of a sale, agents can build trust and credibility.

Leveraging referral networks

Construction,Worker,And,Contractor.,Client,Shaking,Hands,With,Team,BuilderReferrals are one of the most powerful tools for any business. Referrals are a way of building on your successful networking strategies and a way to get leads that are often warmer. 

Real estate agents can incentivize referrals, such as offering discounts on future transactions, sending gift baskets to those who refer their services, and providing gift cards for local stores or restaurants. For a few more creative ways to get real estate clients, try hosting a client virtual meet-and-greet with a local influencer or arranging behind-the-scenes tours of exclusive housing developments.

Don’t be afraid to compile networks with other agents or industry contacts, or explore joining a referral network. You might start with appraisers, contractors, mortgage brokers, or Inspectors

​​Most agents provide highly qualified leads in exchange for a referral fee. A referral fee is simply a payment that one agent provides another agent for referring their business, generally a percentage of the original transaction. This arrangement allows both agents to benefit, as the referring agent earns extra money while the referred agent gains access to new potential clients they may otherwise never have had. 

Buying real estate leads

Asian,Salesman,In,Office,Making,Business,Phone,Call,Sitting,AtPerhaps the easiest way to get leads in real estate is to buy them from one of the best real estate lead generation companies. These companies advertise on your behalf to acquire customers with an interest in either selling or buying a home. Then, they’ll provide you with these potential clients’ contact information so you can reach out immediately. 

When you look at a list of the best places to buy real estate leads, you often get top-quality leads from online ads, social media, the MLS, brokerage/listing sites, and more  – driving home sales and your commission. 

You may also want to check out our recent article on pay-at-close real estate leads. 

Building a strong online presence

To build a business, you need to be where your potential clients are – and they are online. The best place to start is by creating a high-quality, mobile-friendly website. 

It’s important to build a real estate website that showcases your most recent listings. 

Optimizing content for search engines will help ensure your website appears in search results when people are looking for real estate agents in their area. Additionally, consider adding visuals like photos or videos, which can help draw attention and keep visitors engaged while they browse your real estate website.

Even the highest-traffic website isn’t the full story of your online presence. Various software platforms and digital apps can help you track leads and reach out to them at the perfect time.

Hosting open housesReal,Estate,Agent,Welcoming,Young,Visitors,Coming,To,Open,House

Open houses are often a realtor’s best friend because they offer a chance to network with interested home buyers and sellers all in one place. Many realtors include an open house sign-in sheet where guests can write their names, email addresses, and phone numbers—which you can then use to get in touch with them later. It’s a good practice to add them straight to your CRM or check out our list of the best real estate CRMs so that they get added to a nurturing funnel.

But, what if you have a client opposed to an open house? You might be able to see if another realtor is interested in you hosting an open house for them. Often, experienced realtors are busy and don’t have time for open houses, so they’ll appreciate the help. 

Engaging with the local community

Networking is one of the most powerful ways to demonstrate your skills and knowledge to prospective clients. Organizing free-to-attend events like open houses or a Q&A session for first-time home buyers lets you meet potential clients face-to-face and win their business. You can develop an understanding of their wants and needs and show them how you can help them achieve their real estate goals. 

You can also volunteer with local organizations, sponsor events, or be a subject matter expert at a nearby conference. You want to show your local community that you understand them, and that you care about the place you live and work. 

Utilizing technology and networking opportunities

Virtual tours and video marketing

This may have seemed like an “out there” idea 10 years ago, but virtual tours and video marketing have become increasingly popular in the real estate industry. By providing immersive experiences and showcasing properties through videos, agents can attract the attention of potential buyers who cannot physically visit the property.

Additionally, high-quality multimedia elements increase the appearance of sophistication on your website. In other words, compelling videos make you look more professional and successful. 

Email marketing and newslettersMediation,Client,Meeting,Lawyer,Consulting,Government,Help,,Businessman,And,Male

Email marketing remains a powerful tool for nurturing leads and staying connected with past and potential clients. Sending regular newsletters with valuable content, market updates, and property listings can keep you top-of-mind and encourage engagement.

It’s a good idea to keep a database and segment it by categories like buying or selling, or neighborhood. Then you can send updates that aren’t salesy in nature, but helpful local information that people will look forward to receiving. 

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Networking events and conferences

Networking is essential in real estate if you want to be successful. Attending networking events and conferences provides opportunities to meet industry professionals and potential clients, and gain more industry knowledge. 

​​Agents should take the initiative by attending industry events and workshops to establish relationships with other agents. This helps build trust between agents, who can work together and recommend one another’s services when they become aware of potential opportunities. Social media networks such as LinkedIn, Facebook, Twitter, or networking groups also present the chance to connect with other agents on a local, regional, or even global level. 

Local professional organizations can prove valuable too. Joining them can bring you closer to your local real estate market. The best agents know how to collaborate with their peers. Getting involved with agents on your team or even from other brokerages helps you learn from the strengths of others and share the insight you’ve gathered. Plus, these groups usually host conferences which are great opportunities for professional growth.

Find more creative ways to get real estate clients

The world has moved on from simple Cold calling campaigns or Door-to-door campaigns – though those strategies still have an important place. From networking and referrals to online presence and advertising, there are plenty of creative ways to get real estate clients and grow your business. Whatever route you pursue, forming meaningful connections is essential to obtaining real estate clients. With hard work and dedication, you can blend all the strategies above to create a diverse and steady stream of business.

If you aren’t sure where to start or could use some support, explore our website. You’ll find plenty of resources to help you hit the ground running. 

Authored by Chris Heller

About the Author

Based in Ontario, Rayo Irani represents the region’s finest properties with exceptional skill using the most innovative technologies currently available. His team offers ultimate privacy and security, speed, and efficiency. 

Last Updated: 10/2/2024