10 Best Real Estate Lead Generation Companies: Where to Buy Leads in 2024

Why we chose it: Real Geeks is truly an end-to-end solution that covers every aspect of your business, perfect for agents at any stage of their career. It has the ability to manage your entire web presence, from SEO-friendly, MLS-integrated websites to comprehensive CRM capabilities and targeted campaigns. Real Geeks is also known for not only generating leads, but also nurturing them efficiently through every stage. The software has some of the highest conversion rates in the real estate industry, which is why it shines as the best real estate lead generation company in my eyes.

Real Geeks’ Real Leads platform is an optional add-on that can yield great results. This platform integrates with Google’s pay-per-click tools to automate your advertising and help you target the right customers at the right time. While that tool is just one part of your marketing strategy, the ease and effectiveness of these PPC campaigns make it a worthwhile investment. Full Real Geeks Review.

Agents looking for done for you lead generation with powerful automation tools to capture new buyers and sellers and maximize their existing database.

Why we chose it: KeyLeads isn’t just another lead generation tool; it’s a unique way for agents to get access to potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads are 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.

Once you start your subscription service, you gain immediate access to a stream of potential sellers and pre-foreclosure leads. New leads flow in as they’re generated.

You can then call, text, direct mail, or email your leads as you best see fit. You’ll also get notifications in real-time as they’re added. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.

My favorite part is that the targeted leads show signs of seller intent so that you can maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.

You get your leads directly in the KeyLeads platform, or you can pipe them straight into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms.

Solo agents and small teams wanting to get immediate access to potential sellers before the competition.

Why We Chose It: kvCORE is known for its robust lead generation capabilities which are tailored specifically for brokers and large teams. That’s why it’s the clear winner for best all-in-one leads and systems. There is an advanced suite of tools that help you automate and enhance lead capture both online and offline. kvCore also has an AI-driven management system that allows you to send mass communication, making it a powerhouse in lead generation and nurture.

The platform’s seamless integration with leading real estate software for transaction management, coupled with its innovative lead capture techniques like QR code generation, highlights how great it is for teams looking to harness technology for a competitive edge. 

With kvCORE, you can use data to drive better decisions. The kvCORE platform collects data about customers, clients, properties, and trends in one place. Then, using their reporting tool, you can organize data and reveal hidden trends in customer data and even team performance. Full kvCORE Review.

Designed to help agents capture seller (and buyer) leads both on and off their website using automated campaigns customized for any audience.

Why we chose it: Getting leads is CINC’s bread and butter. They have tons of data, and they have used it to tweak and improve their process to not only get you more prospects, but quality leads. The largest part of their lead gen efforts is through paid search. They have a multifaceted approach that focuses on connecting buyers and sellers at the right time when they’re both motivated.

My favorite part – CINC has proprietary technology that not only helps target different niches within a market, but also helps show you if those specific property types will perform well enough in the targeted area to give you a reasonable cost on the leads. Full CINC Review.

All teams or agents looking for a guaranteed 1st year return on their investment. CINC is also known for it’s highly targeted SEO and PPC websites with built-in lead nurturing campaigns.

Why we chose it: zBuyer is a real estate lead generation service that focuses on attracting home sellers interested in cash offers. That may not seem useful to you at first, but many of these homeowners would rather list with an agent than sell to an investor or iBuyer. The leads are reasonably priced, though you have to nurture them at first.

With 20 years of experience, zBuyer figured out the secret to finding home buyers and sellers that actually want to speak to a real estate agent, and I love their approach. They target sellers that are actively looking into real estate options, then ask them about a cash offer or market value of their home to get them interested. Once they give the potential seller photos and other information they can pull, along with a home valuation of the property, zBuyer has you engage them (predominantly through the market valuation). 

Solo agents looking for proprietary property search and home estimate leads in your market.

Why we chose it: BoomTown is renowned for its comprehensive and powerful features, providing a range of tools from IDX websites featuring agent subdomains to intelligent, personalized drip campaigns and quick response systems. With diverse product packages tailored to different scales and requirements, BoomTown ensures that real estate teams and brokerages can efficiently handle and cultivate leads from acquisition to conversion.

The platform’s centralized reporting dashboard is particularly advantageous for overseeing multiple agents and allocating leads effectively, establishing BoomTown as the premier option for those in search of a sophisticated ecosystem. Full BoomTown Review.

Real estate teams/brokers looking for a custom reporting dashboard that provides a centralized hub for you to manage and distribute leads to various associates.

Why we chose it: Market Leader’s HouseValues feature is a unique way to increase your seller leads. I love this feature for a few reasons, with the biggest one being that the leads should be very motivated. A huge benefit is that the prospects in your desired zip codes are exclusive to you. Basically you can own an entire zip code if you want. Plus, you get a predictable number of exclusive leads every month, which can help alleviate the worry about adding this to your budget. 

Market Leader also offers Network Boost as an add-on, and it’s a very powerful tool in getting the most out of your social media prospects. They can bring you an average of 30 leads for just $300, every month. The thing I really liked is, the contacts are exclusive and targeted to your local market. Once Network Boost brings in the leads, they also offer automated nurturing with things like an 18-step drip campaign and listing alerts that meet your leads interests to keep them engaged. Full Market Leader Review.

Solo agents looking for an all-in-one solution that’s easy to use and offers a predictable number of exclusive leads. 

Why We Chose It: Ylopo put their own twist on social, SEO, and PPC lead generation to try and stay a step above the competition. Everything they do in this space has a focus on being dynamic to help bring in quality leads. You get an interactive property search website, top of the line lead generation, and smart nurture systems (like dynamic remarketing and AI-driven chatbots). They go beyond bringing you in new contacts – they also re-engage dead leads already in your database. 

Ylopo gives you a branded website with IDX integration and mobile optimization. Their IDX websites help make getting qualified clients (buyers and sellers) to engage easier. Once they’ve built your lead generating website, you’ll use a dashboard that allows you to easily manage your advertising, Facebook, Google, etc., making your life easier and cutting down your work time. Full Ylopo Review.

Solo agents and small teams looking for powerful SEO sites with integrated IDX and dynamic retargeting.

Why We Chose It: Zurple is in the end-to-end platform class of lead generation solutions for real estate agents, with a focus on Google ads and social media lead gen. They build you a customized and personally branded website that integrates with your local MLS feed. Where they really shine is their nurturing program. It’s intuitive and highly targeted ensuring you are focused on contacting the leads Zurple has warmed up for you.

One of the things that makes Zurple different is its integration ability. While some systems are “dumb,” meaning the user designs all lead generation activities, Zurple’s tech connection gives you access to extensive consumer data pools. This data models consumer behavior, and based on behavior, the system can create triggers and deliver highly customized content to a lead. Kind of like the way it feels when Netflix or Amazon magically put stuff in front of you that you were thinking about… just for real estate agents. 

Those interested in an end-to-end platform class of lead generation solutions built for real estate agents, with a focus on Google ads and social media lead gen.

Why we chose it: Top Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your production and really helps reduce your workload in the process, making them the best option for social media leads. They use your potential clients’ social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added.

I love that Top Producer Social Connect combines social media advertising with automated multi-channel nurture tools to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with. Full Top Producer Review.

Solo agents and small teams interested in done for you exclusive social media leads.

Why we chose it: Harvist is a lead generation company with three primary products, each focused on a specific type of lead. Their first is their “full farm” offering, where they help you promote yourself to a specific “farm,” essentially establishing you as the go-to agent in a geographic area. They also offer a “Notice of Default” product, which connects you with homeowners who need to sell fast to avoid defaulting or foreclosure. Lastly, Harvist will facilitate connections with absentee homeowners who don’t live in the same locale as their home (which makes it tough to sell).

With Harvist, you can automate your marketing campaigns, delivering personalized messages and content to residents within your farming areas, increasing engagement and lead generation. Harvist also simplifies lead management with its intuitive dashboard, personalized QR-codes, and integrated CRM system that showcases their prospect engagement. This allows you to track, nurture, and convert seller leads more effectively, ultimately driving higher conversion rates and revenue.

Solo, full-time agents looking for an easy way to customize a pre-made template to start connecting with homeowners.