10 Best Real Estate Lead Generation Companies: Where to Buy Leads in 2024

Jim Gray, Lead Generation Expert3/28/2024

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Navigating the real estate market’s competitive landscape demands a smart strategy, especially when it comes to lead generation. Partnering with the best in the biz can make a huge difference in the leads you’re getting—think quality over quantity, with better chances of sealing the deal. 

It’s all about finding that perfect match in a lead generation company that not only understands your niche but also brings those high-potential prospects to your doorstep. This move is not just about filling your funnel; it’s about turbocharging your entire sales process, from hello to handshake. With the right partner by your side, you’re looking at a smoother ride to the closing table and a healthier bottom line.

The 10 Best Real Estate Lead Generation Companies

Best Real Estate Lead Generation Company: Real Geeks

A+

Top Features

: Fully customizable, also includes a standalone CRM
Starting at $299/mo

Why we chose it: Real Geeks is truly an end-to-end solution that covers every aspect of your business, perfect for agents at any stage of their career. It has the ability to manage your entire web presence, from SEO-friendly, MLS-integrated websites to comprehensive CRM capabilities and targeted campaigns. Real Geeks is also known for not only generating leads, but also nurturing them efficiently through every stage. The software has some of the highest conversion rates in the real estate industry, which is why it shines as the best real estate lead generation company in my eyes.

Real Geeks’ Real Leads platform is an optional add-on that can yield great results. This platform integrates with Google’s pay-per-click tools to automate your advertising and help you target the right customers at the right time. While that tool is just one part of your marketing strategy, the ease and effectiveness of these PPC campaigns make it a worthwhile investment. Full Real Geeks Review

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Real Geeks Pros
  • Quick turnaround
  • SEO optimized websites
  • Robust CRM with great automation
Real Geeks Cons
  • Customer support variability
  • Agent-driven lead location verification
Starting at $299/mo

Best All-in-One Leads + Systems: kvCore

A

Top Features

: AI-driven lead management, mass email & text capabilities
Starting at $499/mo

Why We Chose It: kvCORE is known for its robust lead generation capabilities which are tailored specifically for brokers and large teams. That’s why it’s the clear winner for best all-in-one leads and systems. There is an advanced suite of tools that help you automate and enhance lead capture both online and offline. kvCore also has an AI-driven management system that allows you to send mass communication, making it a powerhouse in lead generation and nurture.

The platform’s seamless integration with leading real estate software for transaction management, coupled with its innovative lead capture techniques like QR code generation, highlights how great it is for teams looking to harness technology for a competitive edge. 

With kvCORE, you can use data to drive better decisions. The kvCORE platform collects data about customers, clients, properties, and trends in one place. Then, using their reporting tool, you can organize data and reveal hidden trends in customer data and even team performance. Full kvCORE Review.

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kvCore Pros
  • Comprehensive platform with excellent reporting
  • Tailored for brokers & teams
kvCore Cons
  • Higher cost
  • May overwhelm new agents
Starting at $499/mo

Best for Seller Leads: CINC

A

Top Features

: Highly targeted Google Ads, forecasting, lead gen flexibility
Starting at $350/mo

Why we chose it: Getting leads is CINC’s bread and butter. They have tons of data, and they have used it to tweak and improve their process to not only get you more prospects, but quality leads. The largest part of their lead gen efforts is through paid search. They have a multifaceted approach that focuses on connecting buyers and sellers at the right time when they’re both motivated.

My favorite part – CINC has proprietary technology that not only helps target different niches within a market, but also helps show you if those specific property types will perform well enough in the targeted area to give you a reasonable cost on the leads. Full CINC Review.

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CINC Pros
  • Diverse sources
  • Easy identification of hot leads
  • Customizable nurture sequences
CINC Cons
  • Higher price point
  • Suitable for medium to large teams or high-performing agents
Starting at $350/mo

Best for Buyer Leads: zBuyer

A

Top Features

: Member resource center, lead replacement program
Starting at $$

Why we chose it: zBuyer is a real estate lead generation service that focuses on attracting home sellers interested in cash offers. That may not seem useful to you at first, but many of these homeowners would rather list with an agent than sell to an investor or iBuyer. The leads are reasonably priced, though you have to nurture them at first.

With 20 years of experience, zBuyer figured out the secret to finding home buyers and sellers that actually want to speak to a real estate agent, and I love their approach. They target sellers that are actively looking into real estate options, then ask them about a cash offer or market value of their home to get them interested. Once they give the potential seller photos and other information they can pull, along with a home valuation of the property, zBuyer has you engage them (predominantly through the market valuation). 

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zBuyer Pros
  • Immediate delivery
  • Custom packages
  • Able to get replacements for all invalid contacts
zBuyer Cons
  • Not exclusive contact information
  • Primarily a lead buying platform
Starting at $$

Best Lead Generation Company for Teams: BoomTown

A-

Top Features

: Zapier integration to streamline marketing efforts
Starting at $499/mo

Why we chose it: BoomTown is renowned for its comprehensive and powerful features, providing a range of tools from IDX websites featuring agent subdomains to intelligent, personalized drip campaigns and quick response systems. With diverse product packages tailored to different scales and requirements, BoomTown ensures that real estate teams and brokerages can efficiently handle and cultivate leads from acquisition to conversion.

The platform’s centralized reporting dashboard is particularly advantageous for overseeing multiple agents and allocating leads effectively, establishing BoomTown as the premier option for those in search of a sophisticated ecosystem. Full BoomTown Review.

 

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BoomTown Pros
  • Comprehensive tagging & segmenting
  • Mobile app
  • Efficient distribution to all team members
BoomTown Cons
  • Customization limits in website design
  • Not designed for content marketing
Starting at $499/mo

Best Lead Generation for Solo Agents: Market Leader

A-

Top Features

: Easy to use, predictable exclusive leads
Starting at $169/mo

Why we chose it: Market Leader’s HouseValues feature is a unique way to increase your seller leads. I love this feature for a few reasons, with the biggest one being that the leads should be very motivated. A huge benefit is that the prospects in your desired zip codes are exclusive to you. Basically you can own an entire zip code if you want. Plus, you get a predictable number of exclusive leads every month, which can help alleviate the worry about adding this to your budget. 

The software also offers Network Boost as an add-on, and it’s a very powerful tool in getting the most out of your social media prospects. They can bring you an average of 30 leads for just $300, every month. The thing I really liked is, the contacts are exclusive and targeted to your local market. Once Network Boost brings in the leads, they also offer automated nurturing with things like an 18-step drip campaign and listing alerts that meet your leads interests to keep them engaged. Full Market Leader Review.

 

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Market Leader Pros
  • Straightforward setup
  • Cost-effective for individuals
  • Volume commitment
Market Leader Cons
  • Limited web development tools
  • No SMS messaging
  • Not optimized for teams
Starting at $169/mo

Best for SEO Leads: Ylopo

A
ylopo logo

Top Features

: Branded website with IDX integration that is mobile optimized, social media advertising capabilities, AI-driven nurture systems
Starting at $295/mo

Why We Chose It: Ylopo put their own twist on social, SEO, and PPC lead generation to try and stay a step above the competition. Everything they do in this space has a focus on being dynamic to help bring in quality leads. You get an interactive property search website, top of the line lead generation, and smart nurture systems (like dynamic remarketing and AI-driven chatbots). They go beyond bringing you in new contacts – they also re-engage dead leads already in your database. 

Ylopo gives you a branded website with IDX integration and mobile optimization. Their IDX websites help make getting qualified clients (buyers and sellers) to engage easier. Once they’ve built your lead generating website, you’ll use a dashboard that allows you to easily manage your advertising, Facebook, Google, etc., making your life easier and cutting down your work time. Full Ylopo Review

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Ylopo Pros
  • Offers tons of integration
  • Advanced SMS/text real estate chatbot
  • Nurture platform to generate re-engagement of aged databases
Ylopo Cons
  • No native CRM
  • Lack of ad customization
Starting at $295/mo

Best for PPC Leads: Zurple

B+

Top Features

: Huge database, built-in CRM, easy homeowner contact
Starting at $309/mo

Why We Chose It: Zurple is in the end-to-end platform class of lead generation solutions for real estate agents, with a focus on Google ads and social media lead gen. They build you a customized and personally branded website that integrates with your local MLS feed. Where they really shine is their nurturing program. It’s intuitive and highly targeted ensuring you are focused on contacting the leads Zurple has warmed up for you.

One of the things that makes Zurple different is its integration ability. While some systems are “dumb,” meaning the user designs all lead generation activities, Zurple’s tech connection gives you access to extensive consumer data pools. This data models consumer behavior, and based on behavior, the system can create triggers and deliver highly customized content to a lead. Kind of like the way it feels when Netflix or Amazon magically put stuff in front of you that you were thinking about… just for real estate agents. 

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Zurple Pros
  • Robust end-to-end solution
  • Customizable website
  • Consumer behavior triggered automation
Zurple Cons
  • Not great for team agents
  • No mobile app
Starting at $309/mo

Best for Social Media Leads: Top Producer Social Connect

A

Top Features

: Social media bio information capture, great nurture capability
Starting at $359/mo

Why we chose it: Top Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your production and really helps reduce your workload in the process, making them the best option for social media leads. They use your potential clients’ social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added.

I love that Social Connect combines social media advertising with automated multi-channel nurture tools to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with. Full Top Producer Review.

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Top Producer Social Connect Pros
  • Extended nurture timeline
  • Immediate text follow-up
  • Tailored social media ads
Top Producer Social Connect Cons
  • Learning curve for automation design
  • Limited to 25 agents for team option
  • Focused solely on social media prospecting
Starting at $359/mo

Best Budget-Friendly Leads: PropHawk

B+

Top Features

: Huge database, built-in CRM, easy homeowner contact
Starting at $20/mo

Why we chose it: PropHawk earns its place for offering the most cost-effective lead generation solution, particularly appealing to hybrid agents and investors. At its core, PropHawk is really good at (and I believe the only) truly all-in-one platform that combines (1) specialized leads, (2) calling, (3) texting, and (4) CRM-based follow up into a single cohesive system.

There are no integrations because you don’t need any. Everything you need is under one roof, which is a major plus. If you’ve been working in real estate for any amount of time, you know that when it comes to growing your business and managing our relationships, almost all of us have the same pain point: stitching together a bunch of different platforms to create one pipeline. PropHawk is a great solution for that. 

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PropHawk Pros
  • All-in-one platform with AI-driven probate leads
  • No need for plug-ins
PropHawk Cons
  • Less suitable for new agents
  • Daily nurture work required
Starting at $20/mo
Need help choosing the right option?

With one-on-one help and personalized recommendations, we guide you to the best fit for your business.

Honorable Mentions

We had a high bar in picking the best of the best companies for real estate leads. These tools didn’t make the cut (frankly, they’re not as great as our top picks – but were also considered).

Realty.com

Top Features

: Massive brand with massive reach, can stay with your brokerage, can retain 100% commission
Starting at $600/mo
Realty.com Pros
  • Strong way to build your personal brand
  • Offer exclusive buyer and seller leads
  • Can stay with your brokerages
  • Keep 100% of your commission
Realty.com Cons
  • Can be a touch pricey for exclusive leads
  • Minium spend of $600 to get results
  • Not a product for lenders
Starting at $600/mo

Sold.com

Top Features

: Great “partner center”, get 25% off your Guaranteed Display program for referring another agent
Starting at $
Sold.com Pros
  • Saves time
  • Mentor helps with transaction
  • Improve sales outcomes
  • Join for free
Sold.com Cons
  • Algorithm can be confusing
  • Must sign contract
  • Does not integrate with CRMs
  • Agents are ranked by performance which can negatively impact new agents
Starting at $

Raiya (by Ylopo)

Top Features

: One of the first real AI tools, live AI calls and texts, high-leverage pipeline engagement
Starting at $250/mo
Raiya (by Ylopo) Pros
  • The most advanced SMS-text real estate chatbot in the industry
  • Branded search websites are AI-enhanced lead capture machines
  • Leading lead nurture platform to generate re-engagement of aged databases
Raiya (by Ylopo) Cons
  • Not great at customizing ads for clients
  • Not the greatest for SEO
  • No CRM or other integrations
Starting at $250/mo

KeyLeads

A

Top Features

: Fresh data and contact information, quality seller leads that are exclusive to you
Starting at $199/mo

Why we chose it: KeyLeads isn’t just another lead generation tool; it’s a unique way for agents to get access to potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads are 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.

Once you start your subscription service, you gain immediate access to a stream of potential sellers and pre-foreclosure leads. New leads flow in as they’re generated.

You can then call, text, direct mail, or email your leads as you best see fit. You’ll also get notifications in real-time as they’re added. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.

My favorite part is that the targeted leads show signs of seller intent so that you can maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.

You get your leads directly in the KeyLeads platform, or you can pipe them straight into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms.

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KeyLeads Pros
  • Seamless integrations
  • Leads are updated daily
  • Targeted leads show signs of seller intent
  • Get leads instantly
KeyLeads Cons
  • Requires a subscription
  • No buyer leads
Starting at $199/mo

How to buy real estate leads: What to Look For When Buying Real Estate Leads

Being a real estate agent implies spending most of your marketing time chasing leads. This can be a very challenging thing to do because leads are not always readily available. So, you may have to resort to buying real estate leads. Now, this is where another issue comes up – how do you find suitable real estate leads? The most obvious place? A list of the most reputable and best real estate lead generation companies.

Real estate lead generation software tools aren’t all the same, each has its own advantages and disadvantages.

The best lead gen for realtors should work to help you meet your goals, stay within budget, and should be comprehensive to use. A pared-down list of the services you might pick from can help you get started, and if you’re still not sure what to choose, these considerations may help sway your decision one way or another. 

Our Methodology for Finding the Best Real Estate Lead Generation Companies

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate lead generation companies on the market.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each lead gen tool on 5 different factors to come up with the very best real estate lead gen companies. The short version of factors considered are: 

  1. Cost: Not all real estate lead generation tools are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $300/month for outdated leads with bad contact information, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different lead gen services come with different feature sets, some more important for teams than solo agents. Additionally, agents don’t have a lot of extra time to learn a complicated lead gen system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use. 
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some lead generation methods are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate lead gen service that you’ll be using on a daily basis. 
  5. Overall performance: At the end of the day, all lead generation investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

Want more info? Check out our full methodology.

FAQs

What are real estate lead generation companies?

Real estate lead generation companies combine a bunch of different tactics (that vary by company) – digital marketing, predictive analytics, and data scraping – to generate leads for real estate agents. They then sell this contact information so you, as the agent, can follow up with them.

How much do real estate leads cost?

It really varies, but prices for lead generation companies can cost anywhere from $40 to $1,000, and prices usually depend on how many leads you get and the quality of the leads. On a per lead basis, you can usually expect to spend about $200 per lead. I always recommend testing a few different services to find a good fit. 

Is buying real estate leads worth the cost?

Usually, yes. Buying leads doesn’t guarantee that you’ll make sales, but lead generation is such an extremely time consuming process that the opportunity cost of doing it yourself is usually pretty high. The most successful agents typically pay for prospects and spend their energy on other parts of their businesses. 

Do brokerages buy real estate leads for agents?

Not always, but often. Lots of brokerages prefer to purchase leads for their agents so their agents can spend more time selling, closing, and managing transactions instead of trying to drum up more pipeline.

What are the key factors to consider when choosing a real estate lead generation company?

I usually recommend looking for companies that offer: great lead quality, transparent pricing, good customer support, and some kind of track record you can look at (even if it’s just reviews from other agents). 

How do real estate lead generation companies ensure lead quality and relevance?

This is one of the reasons to buy real estate leads from a company instead of doing it yourself; lots of lead generation companies have their own data, algorithms and teams of researchers to find the best possible contacts. Many of them also qualify leads for you, which can significantly reduce the time you spend on a deal.

Closing Thoughts

The home buying landscape has changed drastically over the past ten years and now, more than ever, it’s crucial to have a sound strategy to attract real estate leads for yourself, your team, or your brokerage. It’s also important to make sure to keep track of your lead generation expenses with the right real estate accounting software.

We live in a world of instant gratification and short memory spans. As such, it’s important to ensure that once you’ve selected your real estate lead generation tool, that you put in place a strong follow-up process that helps guide searchers from initial inquiry through to close.

With this list of the best lead gen tools for realtors now at your fingertips, we suggest you give them a look and find the one that makes the most sense of your business. Some focus strictly on leads for real estate agents, while others offer a full-service solution to your marketing, lead generation, nurture, and close process. So, just know there isn’t a one type fits all solution out there, you’ll have to figure out what the term “best lead gen for realtors” means to you. If you feel like you don’t currently have the budget for a lead generation system, then try circle prospecting instead.

We hope you found this article insightful, feel free to send any feedback that you may have regarding this or other articles along our way!

Reviewed by Chris Heller | Fact checked by Kayla Conboy

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

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Last Updated: 3/28/2024