7 Best Real Estate Website Builders

Chris Heller HeadshotChris Heller,April 9, 2022

Website,Builder,Concept,With,Young,Woman,In,Her,Home,OfficeA good real estate website is so important. With so many people on the internet, a website is often the first point of contact, and the first impression people will get of your business. It is vital that it looks its best and that it does all it can to improve your SEO rankings.

A website builder is a valuable tool when it comes to establishing your website. It allows you to construct your website without manual code editing. If you are skilled, you may be able to use the tool to build your own website, or you can bring an expert in for extra assistance.

There are a variety of website builders out there. But which is the best for your real estate business? Read on to find out.

 

AgentFireAgentFire-Header-Logo

AgentFire was specifically designed for agents, teams, and brokerages by creating websites that supercharge your brand and image. The website builder provides design flexibility that allows you to claim hyperlocal authority, showcase what makes you special, and gives potential clients value.

IDX Integration: AgentFire gives you access to Spark Sites, which allows you to

Design: Every website is designed to communicate your brand and leave buyers and sellers convinced that you are the best option to guide them through their real estate journey. The brand matching option allows you to position yourself as a market leader, gives you the ability to tell your story and showcase what makes you unique. AgentFire is also perfectly optimized for the mobile experience, and can be accessed on any device.

Lead Captures: Whether it’s converting on-site traffic with Engage CTA’s, maximizing your marketing results with Lead Pages, or offering mega-value with the Guide Creator, AgentFire captures leads. They have a full library of CTA’s to choose from, landing pages, and guides. They have social opt-in optimized for Facebook and Google, and also have an option to connect your leads seamlessly to your preferred CRM.

Price: $129/month – The base monthly fee covers access to support as well as your site hosting fees, plugin upgrades and more. Your site is hosted on a professional grade server hosting environment with CDN deployment. Automatic WordPress updates are performed at the network level and tested to ensure your site is firing on all cylinders. You’ll get automatic feature updates to our own host of plugins as well! In addition, your site is backed up daily, to ensure you never have to worry. Even your demographic & school data through Home Junction (unlimited) is regularly updated!

*Your monthly fee may vary based on the IDX Package you select, as well as MLS pass through fees.

Ease of Use: AgentFire has a simple philosophy with big results.

Help and Support: AgentFire offers unlimited email support, and live support from 9am-5pm EST. The average response time is within a few hours.

SEO: AgentFire uses Yoast SEO to help improve your digital footprint. The handy plugin is used on their main website and is included with every customer website build that they create. Yoast’s analysis tool will run an SEO diagnosis on any page or post. It will make recommendations for how to improve your SEO without being spammy. The analysis module focuses on helping you deliver your content the way Google and search engines want to see it. Bottom line: Your content strategy must be built on the foundation of providing value above all else. Considering the way Google’s algorithm has evolved, your SEO results rely heavily on your content strategy.

Agentfire ProsAgentfire Cons
Hyperlocal focus and toolsFew Examples of Well Performing SEO
You *own* your site on a WordPress installNot Targeted for Larger Teams or Brokerages
kvCORE partnership for a solid CRMCan be pricey
Extras like Lead Magnets and Landing PagesSome design ability is lacking

Squarespacesquarespace logo

Squarespace is a good website builder choice as it creates great looking websites. It ranks highly for design flexibility, affordability, ease of use, features, and support.

Here are some of Squarespace’s standout features.

IDX Integration: IDX is a software that allows buyers to search for MLS properties. Squarespace does not come with IDX integration, but it can be added easily by embedding the code from your IDX service into a custom code block. It sounds tricky, but it’s a relatively simple process.

Design: Squarespace’s best feature may be its standout designs. It offers over 100 templates and recommends five that would work best for real estate. It doesn’t give you as much design flexibility as other platforms, but it lets you switch out certain elements to make the website your own.

Lead Captures: The platform’s business plan allows you to add pop-ups so you can alert followers about a new listing or reduced pricing. You can also integrate Mail Chimp to follow up with leads. Forms, images, and maps can be added to assist with lead capture.

Price: Squarespace offers personal and business plans. The personal plan is $12 a month when paid annually and $16 a month when paid monthly. The business plan is $18 a month when paid annually and $26 a month when paid monthly. However, the business plan will be best suited to most realtors needs. The platform also offers free trials.

Ease of Use: Squarespace is not the most intuitive platform to use, but once you get used to it, you will master it quickly.

Help and Support: The platform may not rank as highly as other web builders for ease of use, but it makes up for it with a high level of help and support including a convenient chat feature.

SEO: Squarespace has all the tools you’ll need to rank highly on SEO pages, but it’s up to you to learn how to make the most of them.

Squarespace ProsSquarespace Cons
Affordably pricedDoes not offer complete creative flexibility
Great template designsRequires IDX and MailChimp integration
Free trialNot as user friendly as some platforms
Good customer supportNot as affordable as some platforms

 

Dudaduda logo

Duda is known for providing impressive website designs. It offers ample storage space and a members’ area. However, it withholds many of its features from customers on less expensive plans.

Here’s how it measures up.

Integrating IDX: Duda’s advanced platform falls short as it does not offer integrated IDX. However, like Squarespace, you can embed your code from a third-party provider. If you are on Duda’s $22 a month team plan, you can take advantage of their custom-built widget which is available via Duda’s Third Party Fulfillment Partners.

Design: Design is one of Duda’s best features. It has eye-catching templates that can be customized and animated. Its professional elements can be particularly helpful for an agent with a large portfolio.

Lead Capture: Duda provides great features for capturing leads. It offers advanced email marketing, a members’ area for your followers and contact and appointment forms, all in an attractive design setting.

Value: Unfortunately, Duda does not do well when it comes to offering customers a good value for the money. Pricing is $14 a month or $168 a year for the Basic plan, $22 a month or $264 a year for the Team Plan and $44 a month or $528 a year for the Agency Plan. Many of the features are only available to people with more expensive plans.

Ease of Use: Duda may seem complicated to use due to the advanced features it offers. However, it is extremely user friendly.

Help and Support: Duda ranks highly for help and support and customer care.

SEO: Duda has all the tools you need to rank highly on SEO pages. However, you will need to do your own research to make the most of them. But it does offer some advantageous features such as Local Business Schema which allows you to mark your site on Google business to increase the chances of your business ranking for property services. It also keeps an eye on site speeds to ensure slow speeds don’t negatively affect SEO.

Duda ProsDuda Cons
Course access is open for 12 monthsCourse is audio with little text content other than transcripts
Self-paced and fully onlineNot interactive
No technical issuesNo app option

 

Wixwix logo

Wix is an easy-to-use website that offers a wide range of attractive templates. It also provides a variety of apps for advanced functionality. Let’s look at what else makes it attractive.

IDX Integrating: Like Squarespace and Duda, IDX can be integrated via a code. However, many users have claimed that this is a complicated process and that the feature is often buggy once installed.

Design: Wix offers about 800 great looking templates with 16 recommended for real estate businesses. It uses a drag and drop interface that makes it easy to use and swap out features. However, templates cannot be switched out after the site goes live.

Lead Capture: The platform offers a variety of lead capture features including forms, maps and online booking users can use to schedule viewings.

Pricing: Wix offers affordable pricing starting with a free plan. From there, it goes up to the Combo which is $14 a month when paid annually and $18 a month when paying monthly. The Unlimited Plan is $18 a month when paid annually and $23 when paid monthly. The Pro is $23 when paid annually and $28 when paid monthly. The VIP is $39 a month when paid annually and $47 a month when paid monthly. The free plan is a great way to test the waters, but you will want to switch eventually to take advantage of the more advanced features.

Ease of Use: The platform offers a variety of well-designed programs that are ready to use and may require the swapping out of a few features. This makes it extremely easy to work with.

Help and Support: Wix offers 24/7 support for all matters including billing, payment and set up issues.

SEO: Wix provides you with personalized recommendations suited to the needs of your business making it an ideal option for someone who doesn’t have a lot of SEO experience.

Wix ProsWix Cons
Free planIDX integration is hard to install and buggy
Affordable pricingFree plan forces Wix branding
Personalized SEO recommendationsTracking and analytics require a paid plan
Ease of useYour site isn't transferrable
Good lead capture featuresPremium Plans are single-site only

 

ShowcaseIDXshowcase idx logo

Showcase IDX is a real estate search and consumer engagement platform that works towards customizing real estate websites to make it more engaging and generate more leads. Their goal is to give real estate agents and visitors a better real estate experience through MLS listings with unique local information, portal quality property search, automated messages, and targeted campaigns.

IDX Integration: Some of the features they offer are a search tool through which visitors can search for houses matching their criteria, customization tools so you can build a website that matches your brand, real-time CRM integration to keep track of your lead data and activity, and much more. Having IDX and the variety of features that showcaseidx offers is extremely important and crucial for any real estate agent.

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Design: The website design is completely customizable to fit your brand. Take advantage of built-in onboarding wizard with video tutorials, a design manager makes it easy and quick to change all the key colors and fonts, and shortcode-based widgets and hotsheet (saved searches) give you the flexibility to build out custom pages to your layout.

Lead Capture: Showcase IDX gives you real-time integrations with CRM’s like Follow Up Boss and LionDesk, and messaging platforms like Slack. You’ll also get integrations through Zapier that give you access to share lead data with over 750 of the top online services from Mailchimp to Google Sheets. The data you send is fully customizable by account, website, or individual user; and by what data points you want to send.

Pricing: There are two different packages to choose from. The Essentials package is $59.95, and the Premium package is $99.95. Both packages come with a free 10-day trial. The cheaper package includes an MLS search and consumer tools for your website, where the more expensive package comes with advanced tools and integrations to do more with your website.

Ease of Use: Showcase IDX has great mapping with a polygon search, fantastic mobile responsive functionality, ‘login with Facebook’ ability, ultra-fast backend, and the MLS updates every 10 minutes. Bugs are relatively non-existent, and their support is solid. It’s a very easy product to learn. You can quickly send a message, schedule an appointment, or share a search easily.

Help and Support: The support team is most accessible by phone. You can call, or schedule a time via email.

“In the spirit of a partnership, support is open to constructive product feedback and wants to collaborate on new product enhancements that speak to my specific and unique use cases.” – Showcase IDX user

SEO: Showcase IDX integrates deeply with WordPress on your site to create 100% search engine indexable content. The IDX WordPress plugin turns your website and marketing into a living platform, with drip emails to clients with new listings, continually updated hotsheets and detailed listing pages.

Additionally, Showcase IDX never uses a subdomain (e.g. search.yourwebsite.com) or iframe.

Showcase IDX ProsShowcase IDX Cons
Provides highly customizable searchesOnly works with WordPress websites
Lots of integration capabilitiesNot available in every market
Free trial without any commitmentsAdditional costs
Polygon-based map search gives buyers/sellers a lot of freedomYour site isn't transferrable

 

GoDaddyGoDaddy-Logo

GoDaddy is not specifically designed for real estate capabilities. However, the platform has recently made updates and rolled out some impressive real estate templates as well as features that allow users to book appointments via Zoom. It is also makes it easy to design and customize websites.

Here are some features the GoDaddy has to offer.

IDX Integration: Like many of the other platforms listed in this article, GoDaddy has features that allow users to add IDX or MLS listings to their website. The process involves going to IDXBroker.com and making an account which may seem like a hassle. But once the feature is integrated, it works seamlessly.

Design: GoDaddy offers a variety of modern looking templates. It stands out from other platforms as it allows users to add sections to pages with the press of the ‘+’ sign. This makes it easy to create photo galleries and include additional text.

Lead Capture: GoDaddy falls short on its lead capture capabilities because it only has third party IDX integration, and it does not offer any email marketing features. However, it somewhat makes up for this by providing Facebook integration that allows you to showcase listings on your website on social media as well. You can also add a booking section so users can schedule viewings. It offers newsletter sign ups and on-site chat boxes that are conducive to capturing leads.

Pricing: GoDaddy offers a free plan. However, it will not allow you to use IDX integration. When you upgrade, you can choose from the $6.99 a month Basic plan which goes up to $11.99 after the first month or the $13.99 Premium Plan that goes up to $21.99 after the first month. Both come with unlimited storage and bandwidth, and they are substantially cheaper than their competitors.

Ease of Use: GoDaddy allows users to add elements to pages with the click of a ‘+’ sign making it score points in the ‘ease of use’ category. It also stands out because it has useful elements to insert including an events calendar and photo galleries that can be moved around with drag and drop technology.

Help and Support: The platform offers 24/7 support that can help you with pricing, product features, tech issues and more.

SEO: Go Daddy provides optimal SEO features allowing you to embed external reviews users have left for you on Yelp, Facebook, and Zillow. This feature will help you attract more traffic. It also offers a search Engine Visibility Tool that tweaks, keywords, page titles and metadata.

Go Daddy ProsGo Daddy Cons
Highly affordableIDX integration requires making an account on another platform
Good SEO toolsFalls short on lead capture features
Easy to useThere are restoration fees
24/7 supportThere is no live chat support
Good designSlow internal speeds

 

WordPressWordPress-Logo

WordPress differs from the other platforms listed in this article as it’s not actually a website builder. It will be difficult for you to use it to build a fully functional website without the help of a professional designer. However, it is effective if you need a tool to list properties and provide advanced search functionality. It’s recommended for agents looking to expand their business.

Integrating IDX: WordPress makes IDX integration easy. Simple go to the Plugins tab on your main dashboard and click ‘add new’. From there, you will have access to few pages of highly-rated IDX plugins to choose from. Once you find one that’s best suited to your needs, click ‘Install Now’ and it will be automatically added to your website.

Design: Because WordPress is an open-source platform, the design themes available have all been uploaded by third party developers. There are more than 70 results recommended for real estate companies, but many don’t have user reviews. You may be better off going with a third-party platform for your design. Doing so will give you access to more designs that are easier to customize.

Lead Capture: Lead capture features can be accessed via the platform’s plugin directory and work similarly to IDX integration. Endless options will be available including paid and free varieties.

Pricing and Value: WordPress beats out other platforms when it comes to value for the money as it’s completely free to use. However, you will have to purchase your own website hosting which can cost as little as $2.95 and as much as hundreds a month. You will also have to purchase a domain name as well as (possibly) plugins and designs.

Ease of Use: Although WordPress plugins are easy to use, the fact that the platform offers so many possibilities in terms of the features it offers makes for variabilities in its ease of use.

Help and Support: Wix offers 24/7 support for a wide range of issues.

SEO: WordPress is highly rated for SEO. It is used to build many websites, so it communicates well with Google. However, if you really want to boost SEO, consider using its SEO integrations. Yoast is one that’s highly recommended.

Wordpress ProsWordpress Cons
Free to useRequires a lot of third-party integrations
Communicates well with GoogleMight require a designer
Provides a variety of design optionsNeeds lots of plugins

A website is a valuable real estate tool that will help your business grow. The ones mentioned in this article are highly recommended and come with their share of pros and cons. Which do you think will be best suited to your needs?

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 5/31/2022