Last updated August 2025

The Best Real Estate Website Builders (2025 Updated!)

We evaluated dozens of companies focusing on website building for real estate agents before deciding on the best of the best. Grow your pipeline and close more deals than you have in the last 12 months!

Our Top Pick

9.9

Agent Score

Best custom real estate websites

Brand-centric, custom websites with white-glove management
End-to-end website, IDX, CRM, and lead-gen solution
Wide range of on-demand branding, marketing, strategy and operations services

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Demo Review

9.8

Agent Score

Best fully integrated system with targeted marketing tools

Proprietary Conversion Playbook and Success Program
Configurable layouts
Easy management tools
Easy setup

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Demo Review

9.8

Agent Score

Best all-in-one solution

Custom lead capture forms
Quick market report features
Home valuation tools included
Tool is built into your website

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Demo Review

9.7

Agent Score

Best lead management for teams & brokers

Smart lead routing & oversight
Broker oversight dashboards
Mass communication tools
Team performance insights

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Demo Review

9.4

Agent Score

Best for consistent, proven designs

Leads are tested for quality
e-alerts included
Lead distribution is automated
Portal allows users to create their own ads

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Demo Review

Jim Gray, Lead Generation Expert8/19/2025

Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More

Our Top Picks for Website Builders

Our Top Pick

9.9

Agent Score

Best custom real estate websites

Brand-centric, custom websites with white-glove management
End-to-end website, IDX, CRM, and lead-gen solution
Wide range of on-demand branding, marketing, strategy and operations services

Get Pricing

View Demo

Overview

Why we chose it: Blok is your real estate success partner, built to help you generate more leads, convert more clients, and scale your business. Every tool we offer is designed to help you attract, capture, and engage the right audience. Start with Brand Development and Strategy, including logo design, brand messaging, and positioning to create a professional, consistent presence that builds trust and drives inquiries. Choose between a self-service toolkit or full-service brand development with our experts to get your business market-ready.

Capture attention and convert traffic with high-performing property websites, including Single Property Websites and Multi-Unit Property Websites, optimized for lead capture. Drive organic traffic with Blog Automator, posting curated national real estate content to your website five days a week to improve SEO, increase return visits, and give you fresh material for your social channels. Convert site visitors with Click Maps, featuring interactive neighborhood insights that position you as the local expert. Improve email lead engagement with Email Sentry, ensuring your campaigns land in inboxes—not spam. Stay compliant and accessible with ADA AI Protect.

Power it all from the Blok Agent Dashboard, your lead conversion command center. Instantly view your pipeline, surface the hottest leads, and automate follow-ups. Your website, CRM, calendar, and marketing tools are fully integrated—no more switching tabs or missing opportunities. Smart prompts and task management help you stay in front of prospects and move deals forward without friction.
Pros & Cons
White-glove setup & management

Built-in AI-powered CRM

Unique strategic consulting and operational support services

No contract required
Higher price for “full-service” management

Not ideal if you prefer DIY

Not suitable for new and part-time agents

Concluding Thoughts

Maintain brand consistency and get your listings in front of more eyes, faster. With every tool working together to support lead generation and client engagement, Blok helps you work smarter, scale faster, and win more business.

Final Grade:

9.8

Agent Score

Best fully integrated system with targeted marketing tools

Proprietary Conversion Playbook and Success Program
Configurable layouts
Easy management tools
Easy setup

Get Pricing

View Demo

Overview

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.

Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.

Their IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together. They keep Teams working together like a well oiled machine.

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data.

I love that CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert.
Pros & Cons
Perfectly suited for Teams/Brokers

Don't need to be a techie to get all the value

Powerful & flexible lead gen

Guaranteed Sales Program
Learning curve for feature use

Higher base pricing due to the "full-service"

Lack of customizations options

Concluding Thoughts

In addition to being an easy tool to learn, CINC also offers Agent Advice customers $3,000 in free leads to first year users. That is 300-500 free leads for teams & agents in their first year using CINC.

Final Grade:

A+

9.8

Agent Score

Best all-in-one solution

Custom lead capture forms
Quick market report features
Home valuation tools included
Tool is built into your website

Get Pricing

View Demo

Overview

Why we chose it: If you’re looking for an all-in-one solution to maximize your presence online, Real Geeks has you covered.

Real Geeks is an end-to-end lead generation solution that offers an IDX website, a CRM, and paid lead solutions. They have you completely covered, which is why they earn our second best overall website builder for real estate.

One of their greatest features we found during testing is their high-converting IDX websites with forced registration.

The sites are fully customizable and offer a blogging tool and calls to action (CTAs). They’re always rolling out new features and have tons of templates to choose from, which is great for solo agents. And, visitors can easily search for listings and locate them with their dynamic map functions.

Some other features their website builder includes are A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools. Real Geeks websites have tremendous SEO ranking possibilities.

They also has a solid CRM that works in tandem with your custom site.
Pros & Cons
End-to-end solution

Reasonable pricepoint

Quick turnaround
Very little customization

Limited content marketing resources

Concluding Thoughts

Real Geeks ensures that your website should be highly trafficked with a full suite of tools and unique features to help you along the way. There’s a reason Real Geeks is so highly regarded by agents; it works.

Final Grade:

9.7

Agent Score

Best lead management for teams & brokers

Smart lead routing & oversight
Broker oversight dashboards
Mass communication tools
Team performance insights

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Overview

Why We Chose It: BoldTrail stands out for its team-focused design and scalability, making it ideal for brokers who need to manage both growth and efficiency. It’s more than just a CRM — it’s a full suite of tools built to streamline lead generation, agent management, and performance tracking. With automation baked in at every level, BoldTrail reduces busywork and helps teams focus on conversions.

The platform’s integration with popular real estate tools and its advanced features — like smart lead routing, QR code capture, and mass communication via email or text — make it especially powerful for larger teams that need both oversight and flexibility.

BoldTrail also turns data into a competitive advantage. By consolidating insights on customers, properties, and team activity into one dashboard, brokers can quickly spot trends, coach agents, and optimize strategies. It’s a true all-in-one solution for teams looking to scale without sacrificing visibility or control. Full BoldTrail Review.
Pros & Cons
Team performance dashboards

All-in-one communication tools

Seamless AI-driven lead management

Detailed engagement reports
May feel overpowered for solo use

Higher investment than basic tools

Concluding Thoughts

Designed to help teams and brokers capture seller (and buyer) leads both on and off their website using automated campaigns customized for any audience.

Final Grade:

9.4

Agent Score

Best for consistent, proven designs

Leads are tested for quality
e-alerts included
Lead distribution is automated
Portal allows users to create their own ads

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View Demo

Overview

Why we chose it: If you’re JUST looking for a website builder, BoomTown is frankly too expensive. BUT, it’s really a full-service real estate package meant for teams and brokerages.

Included in their service is an IDX-enabled website builder, a comprehensive CRM, and complete digital marketing services with a focus on PPC ads. Because it’s meant for teams, they also offer plenty in terms of team management and lead pipeline distribution.

BoomTown’s website builder uses a consistent design proven to convert visitors. Their home search websites require registration, immediately giving you a lot of opportunities for leads from those looking to view listings.

Plus, the pages load quickly and the website is very simple to navigate. They also have a feature called “My Listings,” which matches existing buyers in your database to your own listings.

BoomTown offers full-service digital marketing campaigns in the form of PPC ads. They’ll launch the ads for you, leading prospects to your door (rather, your own personalized real estate website).
Pros & Cons
Great PPC lead generation

Perfect for brokerages

Easy to use
No content marketing

No ownership over lead generation

Brokerage-level prices

Concluding Thoughts

Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You’ll have a clean website built to perform and everything you’ll need to convert the leads you’ll get. So, if you’re a team or brokerage, lead management and distribution are made simple through automation.

Final Grade:

A-

Honorable Mentions

I had a high bar in picking the best of the best website builders. These website builders didn’t make the cut (frankly, they’re not as great as my top picks – but they were also considered).

9.1

Agent Score

Best for lead nurture systems

Easy navigation
Fast load times
Dynamic ads which bring you more buyers
Mobile responsive

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Overview

Ylopo is a real estate marketing platform, that provides branded websites, nurturing tools, dynamic ads, and campaign management to help Teams excel at every turn.

Ylopo helps agents create branded search websites with customizable landing pages featuring your brand and listings. It makes customization easy, and every website is totally mobile-friendly.

In addition they offer home search IDX and are AI-enhanced, including an sms chatbot, making them excellent at lead capture.

Their AI-driven lead nurturing systems learn from user behavior and send personalized communications to each lead, helping better engage them. Plus, Ylopo’s IDX integrates with any MLS, helping it stand out amongst its competitors.
Pros & Cons
The most advanced SMS-text real estate chatbot in the industry

Integrates with almost all best in class CRMs

Branded search websites are AI-enhanced lead capture machines

Most sophisticated IDX website in the industry
No native CRM

Not the greatest for SEO

Concluding Thoughts

The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you will generate.

Final Grade:

B+

Sources & Editorial Resources

Other resources: I have guides on the ins and outs of the topics you need to know to be a successful estate agent (like circle prospecting, probate leads, real estate website builders, real estate lead generation companies, or a well designed real estate CRM). If you’re looking for more advanced topics like how to generate mortgage leads, real estate ads, building your own real estate lead generation website, which real estate marketing tools you’ll need, the best credit cards for realtors, how to build a successful social media strategy, or even just real estate marketing ideas in general, you can try looking for a real estate mentor or an answering service that can help show you the way. Or check out real estate investing ideas or side hustles that can help give you a financial boost.

Reviewed by Chris Heller | Fact checked by Kayla Conboy

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