kvCORE Review: What teams and agents need to know

Chris Heller HeadshotChris Heller,May 2, 2022

CaptureBusy real estate brokerages have a lot to juggle. In times past, brokers and agents had to rely on several different tools to manage the work. For example, they may have had one application for email management, another for lead generation, and yet another for customer relations management. As a result, sales agents became quickly overwhelmed with the endless troubleshooting and maintenance all these programs required.

kvCORE offers a solution that combines these functions into a single IDX and CRM platform. With this robust tool, you can automate the generation and management of leads, track progress toward individual and team goals, and develop a marketing program that keeps working even on your days off. kvCORE’s platform has deep capabilities designed to drive all aspects of customer relationship management. Let’s take a look at some of the features of this tool.

kvCORE Pricing: How much kvCORE cost?

UsersMonthly CostSetup CostCommitment RequiredAdvertising Ability
1-2$499$99912 monthsOptional
3-50$1,199$1,199 (special offers available)12 monthsOptional
51-100$1,800$1,800 (special offers available) 12 monthsOptional

Monthly plans are as low as $499 for two users and go into the thousands for teams and brokerages. You can have as many agents or team members on kvCORE as you’d like, but the cost goes up after you hit 1,000. It’s also important to note that these prices do not include advertising costs. All to say, kvCORE is not cheap. It is geared for the serious agent, team, or brokerage that wants to take their lead generation to the next level.

That said, other all-in-one platforms aren’t cheap either. You pay for what you get. Let’s take a look at how the cost of kvCORE stacks up against other similar all-in-one platforms.

PlatformUsersMonthly CostSetup CostCommitment RequiredAdditional Cost Per User
BoomTown1-25$1,000-$1,500$750-$1,70012 monthsN/A
Real Geeks1-2$249
(some features are additional)
$25012 months$25
kvCORE1-100$499-$1,800$900-$1,80012 monthsN/A

kvCORE Website Features

kvCORE’s website has many features to help you streamline the work of lead capture, relationship management, advertising, outreach, transaction management, and much more.

Lead Capture

kvCORE is designed to help you capture and manage prospects, supporting every process involved to get from lead to closing. With their tools, you can capture leads from your team or individual websites and social media sites such as Facebook or Twitter.

Customizable Websites

When it comes to real estate, you want to be able to create a recognizable brand that provides a consistent experience. kvCORE lets you develop your own digital assets, so your website will be all you. You can configure your team and individual pages, property pages, lead captures, and other content with your branding, image, and color schemes.

Integration with IDX

To give you an even more seamless experience, kvCORE integrates with MLS to allow your customers and clients to search for properties and get the newest listings as soon as they are listed. With this integration, you keep customers on your website to search for real estate instead of sending them to another website.

Custom PageskvCORE-Custom-Landing-Pages

kvCORE offers unlimited custom pages. As you generate new landing and squeeze pages to guide your customers and clients, you broaden your reach and increase the chance of making a sale. Beyond landing pages, you can also develop blog content to drive even more traffic to your website via kvCORE’s custom blog pages.

Lender Integrations

Working with lenders is easy with kvCORE’s lender integrations. These integrations make it simple to cost-share with your lenders. Each lender will be billed separately and receive their own login credentials.

kvCORE Customer Relationship Management Features

kvcore crmThe job of an agent or broker may be selling real estate, but managing customer relationships is an essential part of that work. kvCORE offers a toolset with deep capabilities to help you manage and nurture these relationships from lead to closing.

Manage and Nurture Leads Automatically

Have leads? kvCORE helps you manage and nurture customer relationships from lead to closing. With their CRM tools, you can develop automated drip campaigns, evaluate their effectiveness, and make further customizations to improve your metrics. In addition, templates are available to guide you as you set up your own drip campaigns.

AI-Driven Lead Management

From the first moment a prospect clicks on your website or completes a form, kvCORE’s AI lead management system takes over. With this capability, you can respond to inquiries in real-time, day or night, without interrupting dinner. In addition, you can configure the AI to answer questions and set appointments.

Mass Emails/Textskvcore emails and texts

When you have new listings or are starting a new campaign, you can use kvCORE to create high-impact copy and send it to all of your email or text list at once. With this platform, you can create sales copy of your own or use their templates to set up an email campaign that drives traffic to your website.

Lead Sharing

Sometimes, agents can have too much going on with a busy brokerage to handle new clients or client needs. kvCORE makes sharing leads effortless, so customer service is never compromised.

Lender Portal

By adding a lender to your kvCORE portal, you can guide customers from lead to close all within kvCORE. The lender portal allows you to share leads and costs for the platform while facilitating a great customer experience.

Mobile App

kvCORE’s mobile app integrates with the platform to make it easy to maintain customer relationships and track these connections from lead to close. With the app, you can access information about outstanding tasks and receive push alerts so you never miss an important call or email.

kvCORE’s Lead Generation Tools

kvcore lead generationGenerating leads takes a lot of time, particularly for new agents. kvCORE offers several tools to help you generate leads, even while you are sleeping.

Automated Campaigns

kvCORE is designed to help you capture leads both on and off your website. Using automated campaigns customized for your audience, you can capture leads via email or through targeted marketing on social media. What’s more, kvCORE lets you configure your lead capture to use an email address for a login name and a mobile phone number for an email, leading to a capture rate that is 10% better than that of your competitors.

QR Codes

To capture leads outside of your website, you can generate QR codes to drive traffic to your website. These codes can be added to print or digital advertising, letting customers quickly and easily access information about your listings, agents, or promotions.

Third-Party Integrations

While kvCORE does not support transaction file management, it does have seamless integrations with well-known products such as DocuSign, Dotloop, SkySlope, and Brokersumo. When you take advantage of these integrations, you ensure that all the paperwork and transaction data you need is easily accessed where you manage other aspects of the customer relationship.

Property Alertsproperty alerts

Don’t have time to spend looking for new properties entering the market? kvCORE’s platform allows you to configure alerts, so you get push notifications when relevant properties hit the market. This feature helps you provide better service to your clients and customers.

IDX Squeeze Pages

Each team member with access to kvCORE gets their own IDX website with a unique login and user interface. This is a great benefit since these individual agent websites can be quite costly through other platforms.

kvCORE’s Promotion Tools

Real estate agents spend a lot of their valuable time on promotion and advertising. kvCORE has tools built into their product to help you and give you as much assistance as needed. Feel confident that you have it handled? kvCORE will help you do it all yourself. Need more help? kvCORE can also manage your advertising for you. Let’s look at how kvCORE helps with promotions.

Open House Appkvcore open house app

The kvCORE Open House app is designed to replace paper leads and make open houses generate real opportunities. Guests sign in using your tablet or smartphone when they arrive, providing you with information such as name, phone number, email, and what kind of real estate they are looking for. You can also collect important information, such as if they are already working with an agent and how they discovered your open house.

If the open house you are hosting is part of a campaign, the app will instantly add the guest to the campaign, getting them into your sales funnel for continued engagement.

Push to Social

Because kvCORE knows that modern advertising is cross-platform, they make it simple to post your listings to Twitter, Pinterest, Craigslist, and more. Create a single listing and quickly and easily push your listing to your social and business networks instantly.

Done for You

Don’t have time to manage advertising yourself? kvCORE offers full-service advertising for an additional $200 a month. With their done-for-you service, you can leave the advertising to the pros.

kvCORE Reporting Tools

kvcore reportsOne way to maximize your team’s effectiveness is by setting up each team member with a profile so that they can begin integrating kvCORE in their daily work. The platform allows you to create tasks, track progress towards goals, and manage it in their mobile app.

For team members, kvCORE makes it easy to manage contacts and keep detailed records of communications. For brokers and executives, kvCORE simplifies the management process by organizing team and individual performance data in one place.

Client and Community Data

With kvCORE, you can use data to drive better decisions. The kvCORE platform collects data about customers, clients, properties, and trends in one place. Then, using their reporting tool, you can organize data and reveal hidden trends in customer data and even team performance.

For agents, community data can also be valuable. They can observe trends in the market down to the neighborhood level and use that information to drive price opinions and to communicate value to potential buyers.

Engagement reportskvcore repor

One way to maximize your team’s effectiveness is by setting up each team member with a profile so that they can begin integrating kvCORE in their daily work. The platform allows you to create tasks, track progress towards goals, and manage it in their mobile app.

For team members, kvCORE makes it easy to manage contacts and keep detailed records of communications. For brokers and executives, kvCORE simplifies the management process by organizing team and individual performance data in one place.

Performance reports

How are you doing?

No, how are you really doing?

kvCORE’s reporting tools let you see trends in the data that you may not recognize. By reviewing performance data over time, you can reveal insights about what marketing is working where, patterns in consumer behavior, and much more. Follow the customer experience from lead to close to evaluate performance and determine what can be improved.

kvCORE’s platform

kvCORE is much more than a CRM, with a robust toolset designed to help you scale your business with AI lead management, mass marketing capabilities, and dashboards to keep agents and brokers organized and efficient. While it may take some time to fully master the features, brokers, and agents who use kvCORE can automate many aspects of their work, saving both time and money.

The best agents know that the more time you have to spend working with clients and building your business, the more you can grow it.

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 5/31/2022