Top Real Estate Agent Websites Ranked
In today’s technology-based world, a terrific website can really set a real estate agent apart. Most people will see your website before they meet you in person so optimizing it with a great design and valuable content will help to put your best foot forward.
There are many elements that go into a great website, and it can be difficult to determine which are most important and how to customize them to your advantage. This article will review some top real estate agent websites so you can determine the steps to take to make yours a winner.
What are the Elements of a Top Realtor Website?
Here are some elements a top realtor website should include.
- Terrific Pictures: The website should include professional pictures that engage viewers and draw them in.
- Easy to Navigate: Your site should list properties in a way that makes it easy for visitors to find what they are looking for.
- Valuable Content: You may include a blog section on your website that provides valuable content for visitors. This is a great way to boost engagement and SEO.
- Represents Your Brand: It’s essential to add personal elements that make your brand stand out. The content you include, the colors you use and the images you display should all be telling of the type of agent you are.
- SEO: It’s important to include SEO elements to ensure your site gets to the top of search engine listings. Therefore, you want to ensure it’s fast loading. You should also integrate elements like alt tags, keywords, links, video and more.
What are the Top Realtor Websites?
So which websites should you be emulating? Here are a few to review.
Fastest Loading Time: Campion and Company
Agent Advice Ranking: 4.7/5
Website: https://www.campionre.com/
Tracy Campion’s website stands out as a luxury website with a vintage styling flare. It reels viewers in with a slide show of upscale properties. A nice added touch is the real time updates it makes to rankings for customer satisfaction, properties sold, new development units and so on.
As you scroll down the page, you will find many search options including featured properties, explore by area, recommended searches and so on. You can also use the menu on top for search purposes and to find an agent, access specific services, and find out more about the brand.
With easy to navigate pages, Campion brings it with unique features and a standout design. Her website is one to watch for design inspiration.
Best Design: Tim Allen Properties
Agent Advice Ranking: 4.8/5
Website: https://timallenproperties.com/
Tim Allen Properties stands out for its clean design. It has a high end, luxurious look that speaks to investors and upscale property buyers. It’s front-page video instantly draws the viewer in.
The site is easy to navigate. You can search through the various property listings by category. You can also search by service such as buyer, seller, property management, etc.
The fast-loading site includes a blog, videos, press, a contact us page, and a separate Carmel Gives landing page. It engages viewers and establishes Tim as the go-to agent for high end properties in the Carmel area.
Runner-Up Design: Corcoran
Agent Advice Ranking: 4.7/5
Website: https://www.corcoran.com/
Corcoran is not a realtor website but a brokerage website. It lacks the personality of some realtor websites, but it stands out for a variety of reasons.
For example, it puts its featured listings at the forefront drawing users in instantly. It also allows you to search by neighborhood.
If you continue to scroll down the page, you’ll find options to check out new developments, locate an office, find an agent, and find out more about the brand. There’s also a menu up top that you can use to access information about buying, renting, and selling. You can also learn more about the brand or read the blog or neighborhood guide.
Corcoran does nicely by giving users multiple ways to navigate the site easily. It also captivates people with a slide show header. It establishes itself as a luxury Vegas brand.
Best Personal Branding: Carrie Wells
Agent Advice Ranking: 4.7/5
Website: https://carriewells.com/
We really love how Carrie Wells manages to catch the excitement of Aspen in the video that appears on the top front of her website. She continues to create visual interest with stunning featured listings, a professional and succinct photo and bio and an option to search by communities.
She sets herself apart from the competition with an option to communicate in any language and a link that takes you directly to her MLS listings. She includes fun and engaging blogs on her ‘news’ page. She also has listings for worldwide properties that show her business’s global reach.
Best Layout: Homes USA
Agent Advice Ranking: 4.8/5
Website: https://homesusa.com/
Homes USA is not your average realtor site, nor should it be. It caters to developers and homebuyers equally. Therefore, it has more of a corporate feel.
Upon visiting the site, you are greeted by a mostly black moving map visual. The images of homes are muted and kept to a minimum. The final slide shows a key being transferred from the hand of a realtor to that of a homeowner sending a message of what the company is truly about.
If you scroll down, you can watch a video on how the company saves builders millions of dollars. Again, a very no-nonsense approach.
The top menu has everything you need to get started. You can provide your personal information to find out what the company can do for you, or you can find out more about what the company has to offer. You can check out the blog or do an MLS home search.
The site isn’t as attractive as some which may turn off home buyers, but it appeals to investors, and it gets the job done.
Fastest Loading Time: Jade Mills Estates
Agent Advice Ranking: 4.5/5
Website: https://jademillsestates.com/
Hop on to Jade Mills’ site and you immediately get the feeling of luxury and movement. It’s all about spanning landscapes, high end cars, and the seemingly effortless lifestyle of the rich and famous.
Continue scrolling down the front page, and you will find everything laid out for you. There are four easy access tabs for home search, exclusive listings, blogs, and info on working with Jade. The only downside here is that I may have put some of Jade’s press pieces on the bottom of the page below her featured listings and neighborhoods.
Go to the top of the page and you can easily search properties, MLS listings, and access the contact form.
We love the simplicity in which the site is laid out along with the engaging imagery. A+ all the way.
Susan Breitenbach
Agent Advice Ranking: 4.7/5
Website: https://susanbreitenbach.com/
Susan is a Hampton based agent representing the Corcoran Group. Like many other agents, she draws viewers in with a front-page video montage of various scenes of her area.
The site wins points for ease of use. If you scroll down the page, you will be able to click to explore exclusive listings, seasonal rentals, and significant sales. Those same three listings appear on the top of the page, easy-peasy.
If you click on the side of the page, you will find additional search options for home valuations, press & media, and more. On the downside, she has no MLS listings on her site and one of her links wasn’t working.
Sandro Dazzan
Agent Advice Ranking: 4.8/5
Website: https://sandrodazzan.com/
It was somewhat refreshing to see Sandro’s page load to an all-black background. Within a few seconds, luxurious views of his Malibu properties came up on the screen. I’m not sure if this was an intentional effect or a loading issue.
In any case, the visuals look terrific. There is a lot of movement and interesting visuals to draw the viewer in.
The site is simply laid out with a photo and bio, recent sales, current listings, an option to search by neighborhood, and a video of the month, which is a unique touch. If you go to the top of the page, you will find similar options as well as one to search the MLS.
The sidebar gives you additional goodies such as home valuation, blog access, press & media, and more.
Andrew Ernemann
Agent Advice Ranking: 4.7/5
Website: https://aspenreimagined.com/
Andrew Ernemann’s website has a special touch for its slogan alone: Aspen real estate reimagined. Below a majestic picture of the Aspen area, you’ll find a brief bio on Andrew establishing him as an Aspen native. The front page also offers an Ernemann report on the Aspen area and some information on the brand.
On the downside, I don’t see any listings on the website. However, there are plenty of ‘contact us’ points and Andrew stands out for adding a special personal touch.
David Roberts
Agent Advice Ranking: 4.6/5
Website: https://royalpalm.com/
How many realtors have a top, front page image of themselves driving a vintage convertible on their website? I can think of one. David Roberts.
David Roberts brand identity is clear. He’s a guy that likes to have fun. He follows up with a personal touch. His bio establishes himself as a respected member of the community who is actively involved in charity organizations.
But enough about David. If you want to find out about his properties, you’ll have to navigate the menu on top to browse his for sale and sold properties and to download his app (another nice touch). The approach might not be conventional, but it’s part of what makes David unique.
Suzanne Frisbie
Agent Advice Ranking: 4.6/5
Website: https://www.frisbiepalmbeach.com/
Susan Frisbie’s site is another favorite. As the page loads, you see a luxury Palm Beach property along with the text ‘Welcome Home’. Just below the image are fields where you can enter search criteria that will start you on your journey.
If you scroll down, you will find neighborhood guides, a bio, featured properties, and media excerpts. The top menu provides alternate options for checking out listings and learning more about the company. You will also find info for buyers and sellers and valuable market data.
Ginger Glass
Agent Advice Ranking: 4.6/5
Website: https://www.gingerglass.com/
Ginger Glass makes her expertise clear on page one of her website with a slogan that boasts “Ranked #1 single selling agent worldwide at Compass the #1 broker in Southern California by Wall Street Journal”. If that’s not enough to draw you in, you can browse the page to view her for sale properties, for lease properties, record sales and bio.
If you click the links on the top, you will have the option to search by area and check out properties that have been sold and leased.
Craig Morris
Agent Advice Ranking: 4.5/5
Website: http://www.craigmorris.com/
Aspen realtor Craig Morris keeps his front page simple. The top features a slide show of Aspen properties. The bottom has clickable listings.
If you browse the menu on top, you will find another link to the property page, a bio, and listings for properties outside of Aspen. Craig may be missing some of the bells and whistles other realtors include, but his parred down pages do the trick.
Christian Angle
Agent Advice Ranking: 4.4/5
Website: https://anglerealestate.com/
Christian Angle goes for a straightforward approach that sets him apart. His front page shows a stunning picture of Palm Beach and boasts his accomplishments. Scroll down and you get a real time value for the of properties he has sold since 2020.
The page keeps it simple with just one featured property and one featured video. You’ll need to scroll to the top to see more listings, get information on selling, and access the blog.
The site does not follow a conventional layout which could be a drawback for some, but we found it a refreshing change. It makes the business stand out from the pack.
Ralph Harvey
Agent Advice Ranking: 4.2/5
Website: https://listwithfreedom.com/
Ralph Harvey’s site is dedicated to getting listings, so you won’t see any luxury property pics on the front page, but he uses a straightforward approach that gets the job done.
Hop on the site and the first thing you will see is the pricing available for various plans. It’s a transparent approach and it works.
If you continue scrolling down the page, you will see how much money customers saved on commissions with real properties and real addresses. The transparency factor keeps going up.
Next comes an explanation of the four simple steps for selling your home with Ralph Harvey, customer testimonials and service areas. There are menu options you can click on on top of the page for more information.
Ralph Harvey may not be winning and design awards, but it’s likely he’s winning customers. His no-nonsense approach says it all.
A well-designed website is something no realtor should be without. The strategies some realtors are using may inspire you to take your website to the next level. What improvements will you be making to boost your online visibility?