Brivity vs. Lofty: Same Category, Different Philosophy

Both are all-in-one real estate platforms with CRM, IDX websites, and automation built in. But Brivity is built around agent accountability and transaction management, while Lofty bets on AI and marketing breadth. Here’s my take on which one fits how your team actually works.

My Quick Verdict: Brivity wins if your team runs on systems and accountability, since it is built by agents for agents and goes deeper on transaction management and client communication. Lofty wins if AI automation, marketing reach, and ease of adoption are the priority. Both are all-in-one platforms, but they emphasize very different strengths within that category.

Overview: Two All-in-One Platforms with Very Different DNA

When you put Brivity and Lofty side by side, the feature lists look similar at first glance. Both include a CRM, IDX websites, lead generation tools, automation, and a mobile app. Both are designed to replace a stack of disconnected tools with one login. Both are really best for teams, not solo agents or brand new agents on a budget.

Brivity: Created by Ben Kinney, one of the top-producing real estate agents in the country. Brivity is built around the operational systems that high-performing teams actually run. Its depth in transaction management, accountability tracking, client communication (including a branded client portal and home app), and listing management reflects a product built by someone who knows what’s needed and who uses it. The support model matches that ethos: users consistently highlight direct access to the team and above-average responsiveness.

• All-in-one platform created by a top-producing agent. Strongest in transaction management, team accountability, and client communication. Geared toward systems-driven real estate teams. Custom pricing, demo required.

Lofty (formerly Chime, rebranded in 2023): Comes from a technology-first background and shows it. Its AI capabilities, including an AI Sales Agent that engages leads 24/7 and an AI Copilot for productivity, are more developed than many competitors. Its marketing reach is wide, with 33+ built-in lead generation methods, Social Studio for automated social media posting, Dynamic CMA presentations, and geo-farming tools. It’s a platform that leans into automation as the primary value driver.

• AI-first all-in-one platform (formerly Chime). Strongest in marketing automation, AI-powered lead engagement, and social media. Broader lead gen methods than many competitors. Custom pricing, demo required.

Feature Comparison at a Glance

Here’s my quick “at-a-glance” side-by-side comparison with some of the features that Brivity has but Lofty doesn’t, and vice versa.

Pricing Comparison

Neither Brivity nor Lofty publishes fixed pricing publicly, so both require a demo or sales call for a quote. The figures below are based on third-party reporting and user accounts; confirm directly with each vendor before budgeting.

A few important nuances on Lofty: the AI Sales Agent (the feature most prominently marketed) costs extra, starting at $60/month for 200 leads. Ad management fees add 20% on top of your ad spend for most lead-gen campaigns, or a $150/month flat fee for budgets under $750. Setup fees range from $299 to $1,499 depending on configuration. Users who have evaluated total cost of ownership report the actual monthly investment often lands significantly higher than the base subscription.

Brivity’s pricing is similarly opaque. Third-party sources and user accounts suggest team entry points are typically in the $500-$800/month range, though large teams will pay more. Some Brivity features require additional installation fees.

• Brivity Pricing:
  • Solo agents: Starting around $299/month
  • Teams: Team entry point (reported) is ~$350-$1000/month depending on the team size and add-ons
  • Setup fee (reported): One-time ~$599
  • No free trial; demo required
• Lofty Pricing:
  • Core plan (reported, not publicly listed): ~$449/mo
  • Premier plan (reported): ~$699/mo
  • Enterprise plan (reported): ~$1,500/mo
  • AI Sales Agent add-on (200 leads): +$60/mo
    
  • Ad management fee (most campaigns): +20% of ad spend
  • Setup fee (reported range): ~$300-$1,500
  • No free trial; demo required

Brivity: What It Does Well

Brivity’s clearest differentiator is that it was designed from the inside out. Ben Kinney’s background as a top-producing agent means the platform reflects how elite real estate teams actually operate, not how software engineers imagine they do. That shows up most visibly in two areas: transaction management and client communication.

The transaction management capability in Brivity is among the deepest in its class. Teams can manage listings, transactions, documents, and deadlines inside the same system as their CRM and lead pipeline. The client-facing side is equally strong: Brivity’s branded client portal and the Brivity Home app give buyers and sellers a personalized experience with real-time listing alerts, market reports, and direct communication tools, all under the agent’s brand.

Auto Plans handle lead routing, follow-up triggers, and task assignment without manual effort. The power dialer, click-to-call, and SMS features are integrated. Team accountability tracking (who called what, when, with what outcome) is baked into the reporting. The support model matches the product: Brivity is one of the few platforms where users report getting the CEO’s cell number.

The trade-offs: Brivity is less intuitive than Lofty for new users. Email newsletter functionality is limited. The AI features are newer. And for solo agents or small teams, the pricing and complexity may be more than the business requires.

Brivity Pros

1. Built by a top agent, for agents. Brivity’s origins in real-world production show in features that match how high-performing teams actually operate, from accountability tracking to transaction workflows.
2. Deep transaction management. Managing listings, deals, and deadlines inside the same system as your CRM and lead pipeline is a meaningful operational advantage that most competitors can’t match.
3. Branded client experience. The Brivity Home app and client portal keep buyers and sellers connected to your brand, not the platform’s, with real-time alerts, market reports, and communication tools.
4. Exceptional customer support. Users across multiple review platforms consistently cite Brivity’s support as a standout, including direct access to leadership that is rare at this price point.

Brivity Cons

1. Slight learning curve. The platform’s depth is also its complexity. New users often describe an onboarding period with a high volume of features to configure, but do praise the customer support for helping simplify the process.
2. Limited email marketing. Brivity does not support newsletter-style email marketing. Teams that rely heavily on broadcast email will need a supplementary tool.
3. AI features still maturing. Teams specifically shopping for AI-first automation will find Lofty more developed on this dimension.

Learn More

Lofty: What It Does Well

Lofty’s strongest card is automation breadth. The platform offers more built-in lead generation methods (33+) than many competitors, and its AI toolset is genuinely differentiated. The AI Sales Agent engages new leads around the clock via chat, SMS, and email such as qualifying prospects, answering property questions, and scheduling appointments without agent intervention. For teams that want technology to carry the early-stage follow-up burden, Lofty delivers.

Social Studio is another standout: it automatically posts listings, open houses, and closings to social media channels, saving agents hours of manual content creation each week. The Dynamic CMA tool lets agents generate competitive market analyses on the fly. Geo-farming tools (Lofty Bloom) help identify seller leads in specific neighborhoods. These are not features most all-in-one CRMs include natively.

The notable limitations: Lofty’s customer support has received more bad reviews than Brivity’s, with multiple accounts of slow response times. Transaction management is lighter. There is no branded client portal comparable to Brivity Home. And the total cost, once AI features and ad management fees are factored in, can climb well above the base subscription.

Lofty Pros

1. Highly developed AI in the category. The AI Sales Agent, AI Copilot, and predictive lead scoring represent a more mature AI integration than most real estate CRM competitors, including Brivity.
2. 33+ built-in lead generation methods. PPC, SEO, Social Studio, sphere of influence, geo-farming, and more.
3. Social Studio and Dynamic CMA. Automated social posting and on-demand CMA generation are built-in features that save time and often require separate tools or services on competing platforms.
4. Intuitive interface. Reviewers consistently rate Lofty’s UX as easy to navigate, which translates to faster team adoption and less training overhead.

Lofty Cons

1. Customer support is inconsistent. Multiple verified reviews cite slow response times and difficulty reaching resolution, which is a meaningful risk for teams that rely on the platform day-to-day.
2. True cost is hard to nail down. The base price doesn’t include the AI Sales Agent, ad management fees, or setup costs. Total monthly investment for a team using AI features and running ad campaigns is often $1,000+ before add-ons.
3. Lighter transaction management. Lofty’s transaction management is functional but less comprehensive than Brivity’s. Teams that manage complex transaction workflows may find it insufficient.
4. No branded client portal. Lofty does not offer a native client-facing home app or branded portal comparable to Brivity Home, which is a gap for teams that compete on client experience.

Who Should Choose Brivity vs. Lofty?

So Which Is It: Brivity or Lofty?

My honest answer is that both platforms are genuinely good, but they’re good at different things, and the wrong choice is easy to make if you’re shopping on feature count alone.

If your team runs on systems including defined follow-up processes, accountability structures, transaction checklists, and client communication frameworks, then Brivity is the more natural fit. It reflects how top-producing teams actually operate, and the support model reinforces that. You’re not just buying software; you’re buying into a system built by people who have sold at a high level and know exactly what is needed to do so.

If your team’s biggest challenge is lead generation and early-stage engagement such as getting leads in the door and making sure someone follows up before they go cold, then Lofty’s AI-first approach and marketing toolset is likely the more direct answer. 

My overall advice: take the first number you hear from either vendor as a starting point, not a ceiling. Both platforms’ total cost of ownership tends to land higher than the initial quote, especially for Lofty. And budget for onboarding time regardless of which direction you go, as neither platform is simple to set up, but both reward teams that invest in learning them properly.