Brivity Review 2026: Prices, Features, Reviews, and Alternatives

Brivity is a comprehensive real estate platform built specifically for high-performing agents and teams. It combines CRM, lead generation, marketing automation, transaction management, and IDX websites into a single system – so everything you need to run and grow your business lives in one place. Brivity was founded in 2012 and is headquartered in Bellingham, Washington. It is owned by the Ben Kinney Companies, a firm that also operates numerous brokerages, which means Brivity’s systems are battle-tested inside real production teams before they reach the market.

This is my review of Brivity’s tools and how they can help real estate agents and teams generate leads, stay accountable, and close more transactions.

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What is Brivity?

Brivity is built around a straightforward promise: give high-producing agents and teams everything they need in one platform, so they spend less time switching tools and more time selling homes. The platform covers the full lifecycle of a real estate business from capturing a new lead on an IDX website, to nurturing that lead through automated follow-up, to managing the transaction through to close.

I think what really sets Brivity apart from generic CRMs is that it was designed from the ground up for real estate. Every feature, from its action plans to its transaction checklists, reflects how agents and teams actually work. The platform is especially well-suited for small to mid-sized teams looking for structure, accountability, and automation in a single system.

Brivity Features

Brivity’s platform covers a wide range of functionality across lead generation, client management, marketing, and transaction coordination. Here’s a breakdown of what’s included.

1. CRM and Contact Management

Brivity’s CRM is the backbone of the platform. It gives agents a centralized hub to store contacts, track communication history, manage pipeline stages, and assign or route leads to specific team members. The interface supports behavioral tracking, so when a lead visits your website or clicks an email, those activities are logged and surfaced in the CRM automatically, helping agents prioritize who to call next.

The system also supports click-to-call and built-in text messaging, so agents can reach out to leads without ever leaving the platform. Custom tags and filters make it easy to segment your database, and mass email tools let you communicate with large groups in just a few clicks.

2. Automated Follow-Up and Action Plans

One of Brivity’s most praised features is its customizable action plan system. These are pre-built sequences of tasks, emails, texts, and reminders that fire automatically based on where a lead is in your pipeline. Teams can create action plans for new buyer leads, seller leads, past clients, open house attendees, and more.

The result is a consistent follow-up process that doesn’t depend on any individual agent remembering to send a text. Brivity’s automation is designed to keep leads warm without requiring constant manual input, and users report that this alone saves them significant time each week.

3. IDX Websites and Lead Capture

Brivity includes a customizable IDX website with advanced lead capture built in. Visitors to the site can search MLS listings, save searches, and receive property alerts — all in exchange for their contact information. That data flows directly into the CRM automatically, eliminating the need for manual data entry.

The websites support text-to-lead capture, CMA report generation, and open house automation tools. Brivity’s IDX websites are designed to convert, not just display listings.

4. Lead Generation and Marketing Tools

Brivity integrates lead generation directly into the platform, including tools for running Meta and Google ad campaigns, creating retargeting audiences, and building landing pages and funnels. Teams can manage their paid advertising from within Brivity rather than jumping between ad platforms and their CRM.

For teams that want a more done-for-you approach, Brivity also offers managed marketing services where the Brivity team handles ad campaign execution on your behalf. This is an additional cost but can be valuable for teams that want results without dedicating internal resources to campaign management.

5. Transaction Management

Brivity includes a full transaction management module that covers the deal from contract to close. Agents and admins can use task checklists, set automated deadline reminders, and collaborate on deals inside the platform. The system tracks every step of the process and flags anything that’s at risk of being missed.

For team leaders and directors of operations, this is particularly valuable. All deals are visible from a single dashboard, so nothing slips through the cracks and accountability is built into the workflow itself.

6. Reporting and Team Accountability

Brivity offers robust reporting tools that give team leaders visibility into agent performance, lead activity, and pipeline health. Performance dashboards track KPIs at the individual and team level, and activity reporting shows exactly how agents are engaging with their leads.

This is a meaningful differentiator for team leaders. Knowing which agents are making calls, sending texts, and following up — versus which ones are letting leads go cold — gives leadership the information needed to coach effectively and allocate leads fairly.

7. Mobile App (Brivity GO)

Brivity GO is the dedicated mobile CRM app for agents in the field. It gives full access to the contact database, allows agents to call or text leads directly from the app, and surfaces behavioral activity notifications in real time. There is also a separate Brivity Home app for clients, which provides a branded portal experience for buyer and seller clients to track their transaction progress.

8. Integrations

Brivity integrates with a range of third-party tools including Mailchimp, Zapier, Google Contacts, and more. Brivity’s strength is depth within its own platform, and teams that consolidate inside Brivity typically find they can reduce their overall tool stack meaningfully.

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Brivity’s Pricing Plans

Brivity’s pricing is based on the number of users and the specific features your team needs. You’ll need to contact the company directly for a custom quote, but based on available data, pricing generally falls in this range:

• Solo agents: Starting around $299/month
• Teams: $99–$149 per user/month depending on structure and add-ons
• Additional services (managed ads, advanced lead gen, texting, etc.) can increase total cost meaningfully for larger teams

Brivity does not require a contract and is billed month-to-month.

The way I think about the value: you’re not just buying a CRM subscription, you’re buying a replacement for what would otherwise be 4-5 separate tools (CRM, website, transaction software, ad management, reporting dashboard). For a team that uses all of it, that consolidation tends to justify the price. For a team that only needs the CRM and follow-up automation, you’d likely be paying for a lot of capability that goes unused.

Advantages of Brivity

All-in-One System

Brivity’s biggest advantage is that everything lives in one place. CRM, IDX website, marketing, tools, transaction management, and reporting are all under a single roof. For teams that have historically patched together multiple tools, the consolidation alone can dramatically simplify operations.

Team Accountability Built In

Brivity was designed for teams, and it shows. The reporting and activity tracking features give team leaders real-time visibility into how their agents are working. This is not just a performance dashboard, it is a coaching tool. Leaders can see exactly which leads are being worked and which aren’t, enabling faster and more targeted conversations about improvement.

Proven Automation Systems

The action plan and follow-up automation in Brivity is the real deal. The system was built by a team that actually operates some of the highest-producing real estate teams in the country, and the automation reflects real-world workflows. Teams that implement Brivity’s action plans consistently report better lead-to-appointment conversion rates simply because follow-up becomes systematic rather than sporadic.

Strong Transaction Coordination

Many CRM platforms stop at lead management and treat transactions as an afterthought. Brivity builds full transaction coordination into the core product, including deadline tracking, document storage, task checklists, and team collaboration. For growing teams managing 50, 100, or 200+ transactions per year, this built-in structure is a significant operational advantage.

Customer Support and Culture

Brivity’s support is frequently cited as a standout. Live phone and email support are available, and the team is known for being highly responsive. Company leadership has historically made itself accessible to customers, something rare in the software space and a reflection of the company’s real estate roots.

Disadvantages of Brivity

Set-Up Learning Curve

Brivity is a powerful and feature-rich platform, which means it takes time to learn. New users commonly report that getting up to speed on the full system including action plans, automation workflows, transaction management, and reporting requires a real commitment of time and effort. Teams that underinvest in onboarding often end up using only a fraction of what the platform offers. The upside of this disadvantage is the robust customer support available to help every step of the way. You will be assigned a dedicated Startup Project Manager to make sure your account is activated correctly, enrolled in training, and that you understand all of the resources available to maximize success.

Not Designed for Solo Agents

Brivity is fundamentally a team platform. While solo agents can technically use it, the pricing and feature set are optimized for teams with multiple agents and at least one admin. Solo agents at early stages of their career may find more value in a leaner, lower-cost solution until they have a team to support.

What Brivity Customers Are Saying

What I’ve heard from real users of the platform is consistently positive about the core functionality, with particular praise for the action plan system, transaction management, and team visibility features.

One director of operations for a multi-location team shared that the platform gives her complete visibility into how agents are interacting with leads across all locations, calling out the transparency as a standout feature for managing at scale.

A longtime user on Capterra noted that every time a feature suggestion has been made, whether in a group setting or one-on-one with the Brivity team, the developers have found a way to implement a solution, expressing ongoing admiration for the responsiveness of the product team.

On Software Advice, a team leader who switched from KW Command praised Brivity’s ability to let managers see exactly what other users are doing without needing to log in and out of individual agent accounts, which is a practical advantage for growing teams that need operational oversight.

The consistent theme across reviews is that Brivity delivers on its promise for teams that are willing to invest in learning the system and implementing it fully.

Who Brivity is For

I think Brivity is an excellent fit for:

• Small to mid-sized real estate teams that need a centralized system covering CRM, websites, marketing, and transaction management
• Team leaders and directors of operations who want real-time visibility into agent activity and pipeline health
• Teams that already have lead flow and want to systematize follow-up, improve conversion, and reduce operational chaos
• Growing teams looking to standardize their processes and build accountability into their workflows
• Agents transitioning off a brokerage-provided tool (like KW Command or BoomTown) who want to own their own data and system

Brivity works best when your main challenge is organization, consistency, and accountability — not finding more leads.

Who Brivity May Not Be For:

• Solo agents early in their career who need a simpler, lower-cost starting point
• Teams with inconsistent or unreliable lead flow who need to solve lead generation before optimizing nurturing
• Agents who want minimal complexity and just need a basic contact database and follow-up tool
• Teams with large existing tech stacks and integrations that would be difficult to migrate away from

Is Brivity Worth the Investment?

For the right team, yes, emphatically. In my opinion, Brivity is one of the most complete real estate platforms on the market, and the depth of its feature set reflects years of refinement by a company that actually operates inside the industry it serves.

That said, Brivity rewards teams that commit to it. The ROI on the platform comes from implementing the automation, transaction management, and accountability tools fully — not from just using it as a basic CRM. Teams that onboard well, build out their action plans, and use the reporting features tend to see meaningful improvements in follow-up consistency and transaction volume.

The pricing is toward the premium end of the market, but for a growing team managing significant transaction volume, the operational leverage Brivity provides more than justifies the cost.

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Brivity Alternatives

If Brivity isn’t the right fit for your team’s stage or budget, here are a few alternatives I’d say are worth evaluating: