BoomTown vs. CINC: Which Platform is Right for You?
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Selecting the right CRM for your business can be challenging. There are many options, and they can cost a lot of time and money. So, you’ll want to compare your top contenders and feel confident you’re making the right choice. That’s where we come in!
In my opinion, BoomTown and CINC are two of the most popular choices for real estate agents. Both platforms are well-designed to help you grow your business and offer features that may help you more than others.
In this article, we’ll look at what each platform offers, compare their features side by side, list their pros and cons, and help you get closer to deciding which one might be the best fit for your business.
Quick Summary of BoomTown
BoomTown is a platform designed for an all-in-one solution that combines lead generation, CRM, and marketing automation. Their goal is to help you manage and convert your leads efficiently.
Their user-friendly interface also helps promote a more streamlined process for building relationships with your clients and attracting potential clients to your site.
Key Features:
- Lead Generation: BoomTown offers a variety of lead gen tools to help you build a consistent pipeline of potential clients, including PPC campaigns, social media ads, and SEO strategies. They also have a team of in-house marketing experts guiding your marketing strategies.
- CRM: BoomTown’s predictive CRM makes lead management for real estate agents easier with follow-up automation and time-sensitive communication streamlined to help keep you organized.
- IDX Websites: IDX websites play a huge role in ensuring your clients have the most up-to-date information. BoomTown updates your site every half hour. BoomTown’s websites are also mobile-friendly and optimized for lead capture, which is crucial for anyone on the go.
- Marketing Automation: As you know, the real estate industry is extremely competitive. An automated follow-up system with email marketing, SMS, and task reminders is included to help ensure you stay top of mind and competitive.
- Reporting & Analytics: Data is a must-have, so you can see what is working and what is not in your marketing strategies and adjust as you go.
Pricing:
BoomTown’s Launch package starts at $1,000/month with an additional set-up fee, making it one of the pricier options. However, each package has features that justify the cost, as you can expect a more significant ROI.
Quick Summary of CINC
CINC is another all-in-one real estate platform that offers tools similar to BoomTown but with a few unique twists. The most significant separating factor about CINC is its experience with paid advertising as a partner of Google. They have a $25 million annual ad spend budget to draw in leads. Additionally, they offer training, webinars, and 24/7 support to help you achieve your goals.
Key Features:
Lead Generation: As mentioned above, they focus on PPC marketing and social media ads and execute a hyper-targeted system to attract clients who are more likely to convert. - CRM: They have options for solo agents and teams and offer management solutions, including lead routing and performance tracking. Several features within their system will help you stay organized and in regular contact with your clients.
- IDX Websites: Custom IDX websites that integrate seamlessly with their CRM.
- AI Assistant: This feature is cool: CINC provides an AI feature that helps nurture leads and provides automated follow-up. So, you can rest easily knowing that your leads are not slipping through the cracks.
- Seller Suite: This feature is designed to capture and manage seller leads with automated follow-up systems again to help you convert leads to clients.
- Support and Training: Quality support and training are essential for getting the most out of any platform, and CINC’s offerings in this area are top-notch. They claim
Pricing:
CINC’s pricing isn’t readily available on their site because the package prices vary depending on how much Google ad spend you would like to add to your plan. The good news is that I called their sales team, and they were very helpful, so thumbs up for customer support!
- Their solo agent package typically ranges from about $930 – $1350 per month.
- Their ramp package typically ranges from $1300 – $1600 per month.
- Their pro package starts at $1500 and can go up depending on your budget.
Side by Side Feature Comparison
| Feature | BoomTown | CINC |
|---|---|---|
| Lead Generation | PPC, social media ads, SEO strategies | Hyper-localized lead gen, PPC, social media ads, proprietary technology |
| CRM | Lead scoring, automation, task management, mobile app | Team management, lead routing, performance tracking, mobile app |
| IDX Websites | Customizable, mobile-friendly, and optimized for lead capture | Customizable, integrated with CRM, targeting capabilities |
| Marketing Automation | Automated email, SMS, task reminders, targeted follow-up | AI-powered lead nurturing, automated follow-up |
| Unique Features | Integrated social media ads, client collaboration tools | Seller Suite, RealVerified Leads, AI Assistant |
| Best For | Teams and brokers focused on lead management and client retention | Teams and brokers looking for advanced lead gen and nurturing tools, especially in niche markets |
Pros & Cons: BoomTown vs. CINC
BoomTown Pros
- CRM: Their CRM bolsters easy-to-use features that fully encompass most, if not all, of your needs.
- Marketing Tools: Marketing automation tools are highly effective once you familiarize yourself with how to use them effectively. This will save you valuable time and help you create consistent communication with your leads.
- User-Friendly Interface: The interface is intuitive and easy to navigate, reducing the learning curve and saving you time to get up and running!
BoomTown Cons
- Higher Starting Cost: This platform could be a bit pricey for a solo agent just getting started. If budget is your primary concern, I’ve got an alternative option below, so keep reading and scrolling!
- Learning Curve for Advanced Features: This isn’t a huge con because the interface is fairly easy to use. It may take some time to integrate some of the more advanced features, but you will likely experience that with any new CRM.
CINC Pros
- Google and Social Media Ad Spend: Their expertise in gathering leads through highly targeted ads for your market will help you build a consistent pipeline of leads that are more likely to convert.
- AI Assistant: AI tools to help you along the way are necessary in this world now. If you don’t have them, you’re already behind!
- Seller Suite: Targeting and nurturing seller leads can be tricky, and this feature is entirely dedicated to capturing and managing them for you.
- Lower Starting Cost: CINC offers a slightly lower entry price compared to BoomTown, which can make a big difference for smaller teams or solo agents looking to scale.
CINC Cons
- Additional Costs for Add-Ons: Your budget determines your ad spend, which can be good for keeping prices flexible and scale, but it isn’t included in the actual start-up cost.
Which Platform is Right for You?
I don’t think you could go wrong when choosing between BoomTown and CINC. However, the choice truly depends mainly on your specific business needs, team size, and budget.
Here’s a bit of my agent’s advice; see what I did there.
- Choose BoomTown if:
- You’re part of a team or brokerage that prioritizes lead management and client retention.
- You need a user-friendly platform with a user-friendly CRM and marketing automation tools.
- Your budget allows for a higher monthly investment in a lead generation and CRM platform.
- Choose CINC if:
- You’re looking for advanced lead generation tools with a focus on ads for hyper-local targeting and niche markets.
- You manage a large team and need team management features, such as lead routing and performance tracking.
- You’re interested in AI-driven lead nurturing and are willing to invest in additional features like the AI assistant.
Speak with an industry expert agent advisor. Together we will find the best solution based on your goals and needs.
What Other Real Estate Agents Are Saying
Name: Sam Gallahan
Title: Co-Owner, Revolutionary Home Buyers
Website: https://revolutionaryhomebuyers.com/
I’ve had the opportunity to try both BoomTown and CINC for managing my CRM needs. While both platforms offer strong lead management and marketing automation tools, I personally lean towards BoomTown for its user-friendly interface and robust reporting features. BoomTown makes it easy to track leads, manage follow-ups, and gain insights into team performance, which is crucial for growing our business.
That said, CINC is a solid alternative, particularly for its strong integration capabilities and comprehensive lead generation tools. However, I found that its interface was less intuitive, which could be a hurdle for those who are not as tech-savvy. Both platforms have their strengths, but choosing the right one depends on your team’s specific needs and tech comfort level.
Name: Shaun Bettman
Business: Eden Emerald Mortgages
Years in industry: 15
Website: https://www.eemortgagebroker.com.au/
BoomTown is highly regarded for its user-friendly interface and powerful lead management features. Its customizable CRM allows agents to tailor workflows and track leads with precision, while its detailed analytics help in making data-driven decisions. The platform’s support and training resources are also notable, making it easier for teams to adapt and maximize its capabilities.
Conversely, CINC shines with its advanced automation and integration features. Its CRM is designed to handle high volumes of leads and client interactions efficiently, with robust marketing automation tools that can significantly enhance engagement and conversion rates. The platform’s integration with various third-party tools and services is a major advantage for agents looking to streamline their operations and maintain a cohesive technology stack. However, CINC can have a steeper learning curve due to its complexity and range of features, which might require a more significant time investment to master.
In summary, BoomTown is excellent for those who prioritize a user-friendly experience and strong lead management, while CINC offers advanced automation and integration for those looking to leverage a more comprehensive system. Both platforms have their strengths, and the best choice depends on whether you value ease of use or a more feature-rich, integrated approach.
Name: Adam Chahl
Title: Realtor
Website: https://www.vancouverhomesearch.com/
Linked In: https://www.linkedin.com/in/chahl/
For me, when it comes to choosing between BoomTown and CINC for a CRM, both have their strengths, but my preference leans toward BoomTown. As a real estate agent with Vancouver Home Search, I’ve found BoomTown’s user interface to be more intuitive, which makes navigating daily tasks more efficient. The built-in lead generation tools in BoomTown have been particularly effective, giving me more time to focus on building client relationships rather than chasing leads. However, CINC also offers robust features and a solid CRM experience, especially with its automated workflows that can simplify some processes. One area where I feel CINC could improve is its user interface, which isn’t as streamlined as BoomTown’s in my experience. That said, both platforms offer valuable tools that can elevate a real estate business, but for me, BoomTown edges out slightly due to its ease of use and lead generation capabilities.
Name: Justin Tanos
Title: Founder, We Buy Houses in OC
Website: https://webuyhousesinoc.com/
BoomTown stands out for its user-friendly interface and strong lead generation capabilities, making it an excellent choice if your focus is on growing and managing a large client base. I particularly appreciate its integrated marketing tools and the customizable reporting features, which provide valuable insights. However, I have noticed that BoomTown can be on the pricier side, which might be a consideration if you’re working with a smaller team.
On the other hand, CINC excels in lead conversion with its advanced tools and comprehensive follow-up system. If nurturing leads over a longer sales cycle is a priority, CINC might be the better fit. While the initial setup can be a bit more complex, the powerful automation and communication tools often result in higher conversion rates, which has been a significant advantage in my experience.
Ultimately, your choice might depend on whether you prioritize ease of use and lead generation (BoomTown) or more in-depth lead management and conversion (CINC). Both are excellent platforms, but your specific needs will guide which one is the better fit.
Name: Kyle Bazylo
Title: CEO of Selling South Winnipeg
Website: sellingsouthwinnipeg.ca
I’ve used both BoomTown and CINC extensively, and while both have their merits, I lean more toward BoomTown for several reasons. I find BoomTown’s user interface to be more intuitive and user-friendly, which makes managing my leads and tasks less of a chore. The integration capabilities with other tools I use daily have been seamless, and that’s a big deal for me. I also appreciate BoomTown’s comprehensive marketing tools, which have consistently helped me in nurturing leads effectively.
On the other hand, CINC has its strengths too. I’ve found its lead generation capabilities to be quite powerful, and it excels in providing actionable insights. However, I think CINC can be a bit overwhelming if you’re not tech-savvy, and the learning curve was steeper for me compared to BoomTown.
Ultimately, I believe both platforms can be beneficial depending on your specific needs, but I’ve had a smoother experience with BoomTown. It just fits better with the way I like to manage my business.
Two Product Alternatives to Consider
If you’re still on the fence about BoomTown or CINC, here are two alternative platforms that might be worth considering:
Best Budget Leads
- Get leads instantly
- Integrates with dozens of technology platforms
Best for Solo Agents
- All leads within 50 mile radius
- Platform uses 400 million data points
Best for New Agents
- Full contact information included
- Comes with step-by-step resources
- Real Geeks
Overview: Real Geeks offers lead generation, CRM, and marketing automation tools, with a focus on simplicity and ease of use.- Best For: Individual agents or small teams looking for a cost-effective, user-friendly platform.
- Pricing: Starts at $299/month, making it one of the most affordable options.
- Follow Up Boss
- Overview: Follow Up Boss is a CRM platform that integrates with a variety of lead generation tools, offering advanced automation, team management, and several integrations.
- Best For: Teams that want a flexible CRM solution that can integrate with their existing lead generation strategies.
- Pricing: Starts at $58/month per user, and they offer a free trial.
Overview:
Summary
BoomTown and CINC are powerful tools that could help you manage and grow your businesses, but they cater to slightly different needs.
Ultimately, the best choice depends on your budget and which you think will give you the features you need to better suit your goals as your business grows. With either of these platforms, you will be more likely to scale quickly and take some stress off your plate with lead management.
I hope this side-by-side comparison helps give you a consolidated reference to aid in your decision-making and get you closer to establishing your future in real estate!
