The 7 Best IDX Plug-ins for Realtors for 2024: Reviews, Pricing, & Deep Dive

Jim Gray, Lead Generation Expert3/19/2024

Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More

The right IDX website can make your business stand out. And with technology growing every day, there certainly are a lot to choose from. But which of these will give your site the unique look and advanced features you require? We evaluated dozens of real estate IDX options before finding the best of the best. A solid IDX website can function as your company’s personal MLS solution, helping you pull in new real estate leads – plus a slew of data to make more informed business decisions.

Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves. Here are the best real estate IDX websites (or IDX plug-ins if you want to DIY) proven to help you grow your business.

The Best IDX Websites & Plug-ins for Realtors

Best Overall : CINC

A+

Top Features

: Full-service option, team management tools, fully integrated systems with targeted marketing tools
Starting at $$$

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.  Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.  IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together.  

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data. 

CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert. There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads. 

Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team. They have automated lead routing to pair new leads with the right agent. They have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

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CINC Pros
  • Don't need to be a techie to get all the value
  • Customizable CRM
  • Perfectly suited for brokerages
  • No contract required
CINC Cons
  • Learning curve for new users
  • Higher base pricing
  • Lack of customization options
Starting at $$$

Best for Teams: Real Geeks

A

Top Features

: Landing pages drive traffic and create leads for themselves
Starting at $$

Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

Real Geeks started like many other real estate lead generation companies at the dawn of the internet lead generation game. We all know that leads require extensive and ongoing follow-up, which is why they started with robust CRM features. This, coupled with the understanding that most agents’ marketing budgets are limited, led them to add organic SEO to the mix. The best part of this is they’ve built out legit agent-branded realtor websites to attract traffic. 

Of all the website builders, Real Geeks has one of the quickest ways for solo practicing agents to create a brand identity with a supporting website and create immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well. 

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Real Geeks Pros
  • Easy and fast set up of core website elements
  • Real estate lead generation websites look really professional
  • Leads start flowing through immediately
Real Geeks Cons
  • Customer support can be iffy
  • Agent driven lead location verification required
Starting at $$

Best IDX Only: Diverse Solutions

A

Top Features

: Top-of-the-line lead capture tools, easily add up-to-date, mobile and SEO-friendly MLS listing within minutes
Starting at $

Why we chose it: WordPress IDX from Diverse Solutions has everything an agent needs on their website, all in one easy-to-install and customize plugin. It will add up-to-date, SEO and mobile friendly MLS listings to your website, plus a variety of property search tools. Prospective clients visit your branded webpage can navigate through map-based search and slideshows of highlighted properties which can be added to any page via short codes). 

These tools capture leads for you via live forms when someone goes to schedule a showing, save a property, or contact you for more information. Equally as important is the listing alerts, which will notify you whenever leads match with a new listing on your site based on their search criteria. Every MLS listing page will help your website grow organically with their SEO features. The whole site is indexed, while many other IDX solutions don’t have search engine indexed pages.

Customer support is huge for Diverse Solutions. They offer live phone support for new agents who need help setting up the WordPress IDX plugin (very rare among IDX solutions), and there’s a library of support documentation on hand, too. But the plugin is so easy to install and set up that you don’t need to be a professional web developer.

“Traffic Workx” is one of the best tools Diverse Solutions has to offer. The marketing solution allows real estate agents to add MLS listing to their site, but also get a guaranteed number of people interested in looking at homes for sale in their local area driven to their website every month.

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Diverse Solutions Pros
  • Live phone support
  • Industry’s best MLS coverage
  • Install and set up in minutes
Diverse Solutions Cons
  • CRM is not robust
  • Listings aren’t as visually appealing
  • Property search tools are lacking
Starting at $

Best on a Budget: AgentFire

A

Top Features

: Hyperlocal focus, solid integrations
Starting at $

Why we chose it: If you’re looking to build a local brand image, AgentFire is the solution for you. They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. 

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.” With custom, you can build and customize your website using their easy site editor. Semi-custom offers three starting points for you and dedicated designers to customize for your brand. The Express Setup plan will get you a website that is ready to go in 48 hours, all designed based on your answers to a few questions.   Their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp. The ClickMaps add-on allows you to design a map that takes users to specific community pages. Their property listings are powered by Showcase IDX. They offer a 3-month free trail of the Home Valuation tool too.

AgentFire has other features, too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups. There are also plenty of other paid add-ons, called Power Ups. These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.  

Ultimately, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.  

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AgentFire Pros
  • Dedicated designer
  • IDX Integrations
  • Hyperlocal area pages and market reports
  • Integrates with most CRMs, PPC and SEO solutions
AgentFire Cons
  • Some features require paid upgrades
  • Not created for large teams
Starting at $

Runners Up

If you’re an IT genius, you may want to do your OWN WordPress plugin. Here are those options (all the real plugins). These come with a lot of risk – downtime to your website, 404 errors, etc, which can really hurt you. However, if you are confident in your IT skills, you may want to take a look at these.

Showcase IDX

Top Features

: Drag and drop widget and shortcode features for ease of use
Starting at $

Showcase IDX is more expensive than other plug-in options, but it has the features to back it up. One stand-out is polygon search available on mobile devices.

Cost: The plug in has two packages available as follows:

  • Essentials: Beautiful MLS search and consumer tools for your website
  • Premium: Advanced tools and integrations to do more with your website

Look: Showcase IDX stands out for its great looking map search, user experience and individual property listings. It allows you to tweak maps, so they match the color scheme of your site, a feature most plug-ins don’t offer.

Widgets & Shortcodes: The widgets & shortcodes Showcase IDX offers allows you to drag and drop elements such as map search, listings by zip code and more on any page of your website.

Search Features: Showcase offers advanced features such as polygon search but takes it one step further with a polygon search for mobile. It allows you to draw a search area on to the map quickly and easily and it is more responsive than other polygon search tools.

Listing Page Extras: The plug-in stands out for its listing page extras adding out of the box items like walk score, bike score, private commenting and sharing, recent activity, MLS info, market snapshot, and local demographics.

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Showcase IDX Pros
  • Polygon search for mobile devices
  • Great look with customizable maps
  • Extensive listing page extras
Showcase IDX Cons
  • More expensive than other plug-ins
  • Package choices mean you may not be able to access certain features unless you pay more for them
Starting at $

MLS Import

Top Features

: Professional, clean look that will go with any website
Starting at $

MLS Import is the way to go if design is one of your biggest concerns. It has a clear, modern look that makes it stand out from other plug-ins.

It also has a map search that’s reminiscent of Zillow. However, users can not search a specific area on the map. It is also lacking in the widget department.

Note, you must be MLS Ready to use MLS Import. You can check the Real Estate Standards Organization (RESO) website to determine if your MLS is ready.

Cost: $42-$49 per month: MLS Import will cost $49 monthly, but if you pay for a year in advance, it goes down to $42 a month. That makes it one of the more affordable plug-ins on the market.

Look: Every agent will have different opinions concerning what looks best on their website. However, MLS Import has a nice clean look that you really can’t go wrong with. It has various themes you can use to get a customized aesthetic. It also uses a photo grid to display property pictures which is a nice added touch.

Widgets & Shortcuts: MLS Import’s widgets and shortcuts allow agents to customize their import settings. Agents can import listings based on zip code, type of property, and other characteristics. They can also import specific property fields.

Search Features: The plug-in offers basic search features that allow users to search by price, location, features, etc. However, it does not come with advanced features such as polygon search which allows users to draw their search area on a map and review homes within that area.

Listing Page Extras: MLS Import does not offer any listing page extras.

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MLS Import Pros
  • Nice looking design with various theme options
  • Affordable
  • Widgets & shortcuts allow for customization
MLS Import Cons
  • Can only use if you are MLS ready
  • No advanced searches
  • No listing page extras
Starting at $

iHomeFinder

Top Features

: Good selection of widgets & shortcodes
Starting at $

iHomeFinder may not be as attractive as MLS Import, but it has tons of features. These may be beneficial in getting buyers to use your site as a search tool instead of Zillow. It also has a ton of features that are useful to agents.

Cost: iHomeFinder offers three packages to agents as follows:

  • Standard: $54.95 per month: Includes standard search, property organizer, lead conversion forms, listing alerts, markets (saved search galleries), Optima leads mobile app
  • Premium: $89.95 per month: Includes all standard features as well as embedded virtual tours, similar listings, automated website reports, and automated email reports
  • Premium + CRM: $134.95: Includes all premium features as well as drag and drop email builder, the option to send from your email address, automated special occasion greetings

Look: While iHomeFinder may not be as attractive as MLS Import, it still looks great. Its maps really stand out. It also offers a terrific user experience.

Widgets & Shortcodes: iHomeFinder comes with a variety of widgets and shortcodes including quick search, universal search bar, search forms, featured listings, saved search, sold/pending, and lead capture.

Search Features: The plug-in includes advanced search features such as polygon search.

Listing Page Extras: iHomeFinder offers a variety of listing page extras including walk score, school recommendations, a mortgage calculator, lead captures, sold listings, pending listings, and market reports. This will help you emulate a Zillow experience for users.

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iHomeFinder Pros
  • Attractive design
  • Advanced search features available
  • Various packages to choose from
iHomeFinder Cons
  • The various packages mean you will need to pay more to access certain features.
Starting at $

Realtyna

Top Features

: Reasonably priced and offers services that go outside the usual monthly fees
Starting at $

Realtyna is referred to as an organic IDX solution. As such, it’s part of a larger WPL platform that that comes with website solutions including RETS (Real Estate Transaction System), and VOW (Virtual Office Websites). You can use the plug in to gradually grow your website.

Cost: $49.95: The Realtyna agent plan costs $49.95 a month. The platform also offers organic IDX solutions that will use RETS and VOW to put listings on your site for a one-time fee of around $1500.

Look: Realtyna has a terrific look that can be enhanced through customization using tools like WordPress backend and CSS code.

Widgets & Shortcodes: The plug-in offers basic widgets and shortcodes and will also let you create your own shortcodes with their WPL Shortcode Wizard.

Search Features: Realtyna offers a polygon tool and will allow you to customize maps.

Listing Page Extras: Listing page extras include mapping, walkability scores, social media sharing, owner info, an option to add to favorites, and downloadable flyers (which add a vintage touch)

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Realtyna Pros
  • Offers website solutions that allow you to gradually grow your website
  • Nice looking layout with customizable features
  • Offers widgets & shortcodes with customizable features
  • Advanced search features
Realtyna Cons
  • May not be the best choice for those who are looking for a plug-in alone.
Starting at $

IDX Broker

Top Features

: Offers website building features, Competitive pricing
Starting at $$

IDX Broker offers both an IDX platform and a WordPress plug-in called IMPress. It can also provide you a ready-to-go website at an affordable price saving you the hassle of building your website.

Cost: IDX has two package options, the Lite which is $50 per month, and Platinum, which is $80 per month.

Look: The plug-in offers a nice-looking search bar, listing page results, and listing pages. You can further customize them, so they match your theme.

Widgets & Shortcuts: IDX Broker offers a variety of widgets and shortcodes that can be added to any page or post on a WordPress site. They allow you to add features like city links, carousels, omnibar searches and more.

Search Features: The plug-in offers advanced search features like radius search and polygon search.

Listing Page Extras: IDX Broker provides a wide variety of listing page extras including market reports with sold data, open house info, refinement searches and PDF fliers.

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IDX Broker Pros
  • Tons of listing page extras
  • Lots of widget and shortcode options
  • Nice looking, customizable design
IDX Broker Cons
  • Two packages may mean you don’t have access to certain features unless you pay more
Starting at $$

Flexmls MLS

Top Features

: Nice modern look, Annual competitive price is affordable
Starting at $

Flexmls MLS provides all the tools that help agents provide optimal service to customers. The agent can use an administrative module to customize and control the system.

Cost: Rather than the usual monthly models, Flex MLS offers yearly pricing of $499 a year for the WordPress plug-in and $349 a year for the IDX Smart Frame.

Look: Flexmls MLS has a sleek, modern look and an easy to navigate design.

Widgets and Shortcodes: The plug-in allows you to add widgets to your sidebar, pages and posts. Widgets available include IDX slideshow, IDX search, 1-click location searches, 1-click custom searches, market statistics, and contact forms.

Search Features: Flexmls MLS offers advanced search options. You can also view nearby listing with a location enabling option.

Listing Page Extras: Flex MLS allows you to add change or copy a listing. You can keep track of incomplete listings and add accurate maps to unmapped listings.

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Flexmls MLS Pros
  • Good scope of listing page extras
  • Wide range of search features
  • Variety of widgets
Flexmls MLS Cons
  • No interactive map included
  • User experience can use improvement
Starting at $

Estate Vue IDX

Top Features

: The free option is good for testing out the plug-in, Lots of customization available
Starting at $

The fully customizable plug in is easy to use, well-designed, SEO friendly, highly responsive, and easy to install.

Cost: Estate Vue IDX offers a free model and a price-based model.

Look: The free model offers a professional looking template and customizable features which is also available on the paid service.

Widgets and Shortcodes: Estate Vue IDX offers a Contemporary Horizontal Property Widget for property searches, and a Full Screen Featured & MLS Listing Widget for sharing real estate listings.

Search Features: The search widget offers advanced searches based on criteria with large icons and a horizontal layout.

Listing Page Extras: The listing widget allows you to sort by farm type and size. It provides advanced customization options.

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Estate Vue IDX Pros
  • There are widgets and shortcodes that assist with searching and listing
  • Offers a clean, modern look that can be customized as desired
  • Quoted prices allow you to pay for the services you need
Estate Vue IDX Cons
  • The paid option requires a quote, so you won’t be aware of what you will be paying without a consultation
  • The free option offers limited features as compared to the paid option
Starting at $

What are WordPress IDX Plug-Ins?

WordPress IDX plug-ins are plug-ins realtors use to automatically update their sites, so it shows the latest MLS listings. They are so called because they use the IDX (Internet Data Exchange) protocol. To break it down, this basically just gives you an MLS plugin. These are a simple solution to create IDX websites for realtors at a relatively cheap price

Note, while many plug-ins no longer use the IDX protocol, they are still largely referred to as IDX plug-ins.

What to Look for in an IDX Plug-In

There are many features to look for in an IDX plug in. These include:

  • Cost: Most IDX plug-ins come in around $50 a month. However, prices vary among providers and the features they offer can make them more or less of a bargain. Some plugins even offer free IDX.
  • Widgets and Shortcodes: Widgets and shortcodes are used to help agents display MLS listings in different ways. For example, they can be displayed in such a way to allow the user to search via search boxes, maps, property carousels, and certain characteristics such as price, location, etc.
  • Search Features: Search features allow users to find various properties. Some plug-ins offer basic features while others offer more advanced features.
  • Listing Page Extras: Certain plug-ins may allow agents to include listing page extras such as walkability scores, social media sharing, adding favorites, etc.

What are the Benefits of an IDX Plug-In?

Real estate agent websites with IDX offer several benefits including the following:

  • It’s a safe place for visitors to check agent listings
  • Featured listings can be prominently displayed
  • Polygon map searches can be created
  • Listings can be displayed on SEO neighborhood pages to boost rankings and provide useful content to visitors
  • Agents can customize photos, videos, and listing descriptions
  • IDX can be integrated with your Facebook account to drive more traffic to your site.
  • Lead capture forms may be available

Hear from the Experts

jim gray headshot“A few years ago, I had a friend who worked as a real estate agent specializing in luxury properties. She had a beautiful website showcasing her listings, but it lacked an IDX plugin. As a result, her website was static, and she manually updated property information whenever there was a change.

One day, she received an inquiry from a potential buyer interested in a luxurious waterfront property she had listed. The buyer was impressed with the property’s description and photos but wanted more details, including the current price, availability, and any recent changes.

My friend realized that she hadn’t updated the property’s information on her website for several weeks. Panicking, she had to scramble to gather the latest details, contact the seller for price updates, and manually update the website.

Unfortunately, by the time she managed to update the property information and reply to the buyer, they had already lost interest and found another agent’s website with accurate and up-to-date information.

Realizing the missed opportunity and the need for a more efficient solution, my friend decided to invest in an WordPress IDX plugin. Once implemented, the plugin automatically synced her website with the MLS database, ensuring that all property listings and information were up to date in real time.

With the new IDX software, my friend’s website became a valuable resource for potential buyers. Visitors could easily search for properties based on their preferences, view detailed information, and even request showings directly through the website. The lead capture forms provided by the plugin helped her generate a steady stream of inquiries, allowing her to promptly follow up and provide the information potential buyers were seeking.

As a result, my friend’s business experienced a significant boost. She received more inquiries, attracted qualified leads, and successfully closed more deals. The IDX plugin not only saved her time and effort by automating property updates but also improved the user experience for potential buyers, increasing their engagement and likelihood of converting into clients.”

 

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate IDX plug-ins. We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each plug-in on 5 different factors to come up with the very best real estate IDX plug-in tools to boost your business. The short version of factors considered are: 

  1. Cost: Not all IDX plug-ins for realtors are created equal, so it’s important to look at what’s included with your purchase. Most IDX plug-ins come in around $50 a month. However, prices vary among providers and the features they offer can make them more or less of a bargain.
  2. Features & user friendliness: Different real estate IDX plug-ins come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated IDX plug-in, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use. Search features, for example, allow users to find various properties. Some plug-ins offer basic features while others offer more advanced features.
  3. Quality: The plug-in should look attractive on your website. Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some IDX plug-ins are more effective at collecting leads than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the plug-in up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate IDX plug-in that you’ll be using on a daily basis.
  5. Overall performance: At the end of the day, all IDX plug-in solutions need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need to build their website and really scale their business.

Want more info? Check out our full methodology.

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 3/19/2024