The 7 Best IDX Plug-ins for Realtors for 2024: Reviews, Pricing, & Deep Dive

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.  Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.  IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together.  

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data. 

CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert. There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads. 

Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team. They have automated lead routing to pair new leads with the right agent. They have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

Why we chose it: Real Geeks is an end-to-end solution for an agent that supports all facets of internet-driven lead generation. Real Geeks uses three main components: SEO-friendly, custom branded, MLS integrated agent websites, full CRM capabilities, and done-for-you-lead generation. Essentially, you can write Real Geeks a check and have an entire web presence, inbound lead flow, and CRM management. 

Real Geeks started like many other real estate lead generation companies at the dawn of the internet lead generation game. We all know that leads require extensive and ongoing follow-up, which is why they started with robust CRM features. This, coupled with the understanding that most agents’ marketing budgets are limited, led them to add organic SEO to the mix. The best part of this is they’ve built out legit agent-branded realtor websites to attract traffic. 

Of all the website builders, Real Geeks has one of the quickest ways for solo practicing agents to create a brand identity with a supporting website and create immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. And while many lead generation companies focus on one single source to create leads, Real Geeks has lead generation for realtors to generate leads on Facebook and Google as well. 

Why we chose it: WordPress IDX from Diverse Solutions has everything an agent needs on their website, all in one easy-to-install and customize plugin. It will add up-to-date, SEO and mobile friendly MLS listings to your website, plus a variety of property search tools. Prospective clients visit your branded webpage can navigate through map-based search and slideshows of highlighted properties which can be added to any page via short codes). 

These tools capture leads for you via live forms when someone goes to schedule a showing, save a property, or contact you for more information. Equally as important is the listing alerts, which will notify you whenever leads match with a new listing on your site based on their search criteria. Every MLS listing page will help your website grow organically with their SEO features. The whole site is indexed, while many other IDX solutions don’t have search engine indexed pages.

Customer support is huge for Diverse Solutions. They offer live phone support for new agents who need help setting up the WordPress IDX plugin (very rare among IDX solutions), and there’s a library of support documentation on hand, too. But the plugin is so easy to install and set up that you don’t need to be a professional web developer.

“Traffic Workx” is one of the best tools Diverse Solutions has to offer. The marketing solution allows real estate agents to add MLS listing to their site, but also get a guaranteed number of people interested in looking at homes for sale in their local area driven to their website every month.

Why we chose it: If you’re looking to build a local brand image, AgentFire is the solution for you. They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. 

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.” With custom, you can build and customize your website using their easy site editor. Semi-custom offers three starting points for you and dedicated designers to customize for your brand. The Express Setup plan will get you a website that is ready to go in 48 hours, all designed based on your answers to a few questions.   Their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp. The ClickMaps add-on allows you to design a map that takes users to specific community pages. Their property listings are powered by Showcase IDX. They offer a 3-month free trail of the Home Valuation tool too.

AgentFire has other features, too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups. There are also plenty of other paid add-ons, called Power Ups. These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.  

Ultimately, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.  

Showcase IDX is more expensive than other plug-in options, but it has the features to back it up. One stand-out is polygon search available on mobile devices.

Cost: The plug in has two packages available as follows:

• Essentials: Beautiful MLS search and consumer tools for your website
• Premium: Advanced tools and integrations to do more with your website

Look: Showcase IDX stands out for its great looking map search, user experience and individual property listings. It allows you to tweak maps, so they match the color scheme of your site, a feature most plug-ins don’t offer.

Widgets & Shortcodes: The widgets & shortcodes Showcase IDX offers allows you to drag and drop elements such as map search, listings by zip code and more on any page of your website.

Search Features: Showcase offers advanced features such as polygon search but takes it one step further with a polygon search for mobile. It allows you to draw a search area on to the map quickly and easily and it is more responsive than other polygon search tools.

Listing Page Extras: The plug-in stands out for its listing page extras adding out of the box items like walk score, bike score, private commenting and sharing, recent activity, MLS info, market snapshot, and local demographics.

MLS Import is the way to go if design is one of your biggest concerns. It has a clear, modern look that makes it stand out from other plug-ins.

It also has a map search that’s reminiscent of Zillow. However, users can not search a specific area on the map. It is also lacking in the widget department.

Note, you must be MLS Ready to use MLS Import. You can check the Real Estate Standards Organization (RESO) website to determine if your MLS is ready.

Cost: $42-$49 per month: MLS Import will cost $49 monthly, but if you pay for a year in advance, it goes down to $42 a month. That makes it one of the more affordable plug-ins on the market.

Look: Every agent will have different opinions concerning what looks best on their website. However, MLS Import has a nice clean look that you really can’t go wrong with. It has various themes you can use to get a customized aesthetic. It also uses a photo grid to display property pictures which is a nice added touch.

Widgets & Shortcuts: MLS Import’s widgets and shortcuts allow agents to customize their import settings. Agents can import listings based on zip code, type of property, and other characteristics. They can also import specific property fields.

Search Features: The plug-in offers basic search features that allow users to search by price, location, features, etc. However, it does not come with advanced features such as polygon search which allows users to draw their search area on a map and review homes within that area.

Listing Page Extras: MLS Import does not offer any listing page extras.

iHomeFinder may not be as attractive as MLS Import, but it has tons of features. These may be beneficial in getting buyers to use your site as a search tool instead of Zillow. It also has a ton of features that are useful to agents.

Cost: iHomeFinder offers three packages to agents as follows:

• Standard: $54.95 per month: Includes standard search, property organizer, lead conversion forms, listing alerts, markets (saved search galleries), Optima leads mobile app
• Premium: $89.95 per month: Includes all standard features as well as embedded virtual tours, similar listings, automated website reports, and automated email reports
• Premium + CRM: $134.95: Includes all premium features as well as drag and drop email builder, the option to send from your email address, automated special occasion greetings

Look: While iHomeFinder may not be as attractive as MLS Import, it still looks great. Its maps really stand out. It also offers a terrific user experience.

Widgets & Shortcodes: iHomeFinder comes with a variety of widgets and shortcodes including quick search, universal search bar, search forms, featured listings, saved search, sold/pending, and lead capture.

Search Features: The plug-in includes advanced search features such as polygon search.

Listing Page Extras: iHomeFinder offers a variety of listing page extras including walk score, school recommendations, a mortgage calculator, lead captures, sold listings, pending listings, and market reports. This will help you emulate a Zillow experience for users.

Realtyna is referred to as an organic IDX solution. As such, it’s part of a larger WPL platform that that comes with website solutions including RETS (Real Estate Transaction System), and VOW (Virtual Office Websites). You can use the plug in to gradually grow your website.

Cost: $49.95: The Realtyna agent plan costs $49.95 a month. The platform also offers organic IDX solutions that will use RETS and VOW to put listings on your site for a one-time fee of around $1500.

Look: Realtyna has a terrific look that can be enhanced through customization using tools like WordPress backend and CSS code.

Widgets & Shortcodes: The plug-in offers basic widgets and shortcodes and will also let you create your own shortcodes with their WPL Shortcode Wizard.

Search Features: Realtyna offers a polygon tool and will allow you to customize maps.

Listing Page Extras: Listing page extras include mapping, walkability scores, social media sharing, owner info, an option to add to favorites, and downloadable flyers (which add a vintage touch)

IDX Broker offers both an IDX platform and a WordPress plug-in called IMPress. It can also provide you a ready-to-go website at an affordable price saving you the hassle of building your website.

Cost: IDX has two package options, the Lite which is $50 per month, and Platinum, which is $80 per month.

Look: The plug-in offers a nice-looking search bar, listing page results, and listing pages. You can further customize them, so they match your theme.

Widgets & Shortcuts: IDX Broker offers a variety of widgets and shortcodes that can be added to any page or post on a WordPress site. They allow you to add features like city links, carousels, omnibar searches and more.

Search Features: The plug-in offers advanced search features like radius search and polygon search.

Listing Page Extras: IDX Broker provides a wide variety of listing page extras including market reports with sold data, open house info, refinement searches and PDF fliers.

Flexmls MLS provides all the tools that help agents provide optimal service to customers. The agent can use an administrative module to customize and control the system.

Cost: Rather than the usual monthly models, Flex MLS offers yearly pricing of $499 a year for the WordPress plug-in and $349 a year for the IDX Smart Frame.

Look: Flexmls MLS has a sleek, modern look and an easy to navigate design.

Widgets and Shortcodes: The plug-in allows you to add widgets to your sidebar, pages and posts. Widgets available include IDX slideshow, IDX search, 1-click location searches, 1-click custom searches, market statistics, and contact forms.

Search Features: Flexmls MLS offers advanced search options. You can also view nearby listing with a location enabling option.

Listing Page Extras: Flex MLS allows you to add change or copy a listing. You can keep track of incomplete listings and add accurate maps to unmapped listings.

The fully customizable plug in is easy to use, well-designed, SEO friendly, highly responsive, and easy to install.

Cost: Estate Vue IDX offers a free model and a price-based model.

Look: The free model offers a professional looking template and customizable features which is also available on the paid service.

Widgets and Shortcodes: Estate Vue IDX offers a Contemporary Horizontal Property Widget for property searches, and a Full Screen Featured & MLS Listing Widget for sharing real estate listings.

Search Features: The search widget offers advanced searches based on criteria with large icons and a horizontal layout.

Listing Page Extras: The listing widget allows you to sort by farm type and size. It provides advanced customization options.