The Best Real Estate Websites Builders (2025 Updated!)

Jim Gray, Lead Generation Expert1/20/2025

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Your client’s first stop when doing research is usually the internet, which means your real estate website has a chance to make a first impression on your clients before you get a chance to. 

Good news: you don’t have to be a tech wizard to build the best real estate website in your area. Using the right tools can make it easy. 

We have spent hundreds of hours comparing and ranking the best real estate website builders based on a comprehensive look at features, integrations, IDX functionality, and price points. Here are the top real estate website builders to use to build your brand.

2024's Best Real Estate Website Builders

  • Best All-In-One Solution: Top Producer
  • 2nd Best Real Estate Website Builder for Teams: CINC
  • 2nd Best Website Builder for Solo Agents: Real Geeks
  • Best Value Real Estate Website Builder: AgentFire

Best All-In-One Solution: Top Producer

Top Features

: Great integration ability, all-inclusive software, smart lists and a follow-up coach
Starting at $

Why we chose it: Top Producer is a full-service CRM that was mindfully created for real estate professionals. You’ll stay organized and top of your clients with their 360 degree contact view and buyer property insights through MLS integration.They also give you smart lists to improve your lead nurture. Top Producer CRM covers all your bases, plus they offer excellent third party integrations truly making them the best standalone option.  

With Top Producer you are really getting an all-in-one solution. You can grow your lead network through their multi-channel advertising campaigns, and keep them engaged with their AI-powered technology. Top Producer CRM has automated follow-up with relevant content and lead nurturing throughout the process, so you don’t miss a beat with new potential clients. In case you aren’t sure of who and when to reach out, you can take advantage of their follow-up coach that tells you exactly when to contact each lead. Bonus – their ads are highly targeted to truly bring in buyers that have intent, not just looky-loos, so your CRM will be full with quality over quantity. 

One particularly awesome innovation with their CRM that I love is that you can create tabs in your dashboard view to group leads, customers or tasks together and access that info just by clicking the tab (think: Google Chrome with multiple tabs open). Plus, the dynamic workflows you create will update for you as the dates change. 

In addition to these features, Top Producer CRM integrates with your MLS, and you can directly edit listing alerts and furnish Market Snapshot reports with price changes, neighborhood trends and more based on your prospect’s search behavior.  Top Producer’s active listing management interface is unparalleled in the industry. You can edit the listing from the CRM, track all listing activity (including commissions) and visually look at all the critical events that have occurred with a listing: i.e., listing date, price changes, offers received, offer accepted, and closing activities.

Top Producer has always been to CRMs like what a great pair of orthopedic shoes are to back pain. The shoes aren’t sexy (like, at all), but your back feels great. But with new features  like their follow-up coach, and AI driven follow-up technology they are proving not only can they be the reliable choice, they can be the trendy one too. Features like this have only elevated an already consistent all-in-one solution to your lead generation and CRM needs. 

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Top Producer Pros
  • Social media lead gen solution
  • Super customizable
  • Great reporting features
  • All-in-one business management platform with CRM + lead gen
  • AI-powered farming
Top Producer Cons
  • Automation design interface has a small learning curve
  • Team option is for a maximum of 25 agents
  • No PPC or SEO Lead Gen
Starting at $

2nd Best Real Estate Website Builder for Teams: CINC

Top Features

: Full-service, fully integrated systems with targeted marketing tools, team management tools
Starting at $$

Why we chose it: CINC offers performance, simplicity and convenience in your IDX website.  Designed by high-performing agents, it’s an all-in-one solution that delivers a slick, customer-facing experience….sure, but it’s also a powerful marketing platform that can generate free and pay-per-click leads plus nurture them through behavior-driven follow-ups.  IDX listings presentation, lead generation, and nurture all work seamlessly without agents having to stitch all the pieces together. They keep Teams working together like a well oiled machine.

They mostly source their leads from Google and Meta (Facebook and Instagram). Lead generation is hyper-local and takes full advantage of technology to provide you with quality leads and data.

CINC offers a host of automated tools for you and your team, including automated email and text campaigns. Plus, you’ll get smart suggestions after every communication you have with potential clients as well as former clients on the best ways to convert. There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads.

Their Seller Suite gathers insights into seller opportunities to help you improve contact and close ratio with seller leads. Once captured, you’ll have automated follow-up, which includes a welcome email, home value report, and more.

CINC makes it easier to facilitate collaboration and increase productivity as a team. They have automated lead routing to pair new leads with the right agent. They have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Activity tracking is simple across channels and team members.

CINC also offers the PROLINC Referral Network, which includes every CINC user in North America. Here, you can receive referrals from other agents in different locations. PROLINC provides you with referral leads who are ready to convert.

It’s a worthwhile investment for teams looking for an all-in-one platform to convert paid leads. While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. There’s no better option for small teams looking to increase their lead generation, conversion, and sales. It’s also perfect for teams looking to scale their business with a great ROI.

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CINC Pros
  • Perfectly suited for brokerages
  • Don't need to be a techie to get all the value
  • Powerful & flexible lead gen
  • No contract required
CINC Cons
  • Learning curve for feature use
  • Higher base pricing due to the "full-service"
  • Lack of customizations options
Starting at $$

2nd Best Website Builder for Solo Agents: Real Geeks

Top Features

: A comprehensive solution to lead generation
Starting at $$

Why we chose it:  If you’re looking for an all-in-one solution to maximize your presence online, Real Geeks has you covered. Real Geeks is an end-to-end lead generation solution that offers an IDX website, a CRM, and paid lead solutions. They have you completely covered, which is why they earn our second best overall website builder for real estate. 

One of their greatest features is their high-converting IDX websites with forced registration. The sites are fully customizable and offer a blogging tool and calls to action (CTAs). They’re always rolling out new features and have tons of templates to choose from, which is great for solo agents. Visitors can easily search for listings and locate them with their dynamic map functions. 

Some other features of their real estate website builder include A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools. Real Geeks websites have tremendous SEO ranking possibilities.  

Real Geeks also has a solid CRM that works in tandem with your custom site. Real Geeks tracks all activity on the website, like when a user searches or likes a listing, and uploads that information in contact profiles on their CRM. The dashboard is simple and offers email drip funnels, mass marketing tools, and built-in SMS texting, so if your working on your own they can help you stay efficient.  

Another great advantage of Real Geeks is their lead capture tools, especially their home valuation landing page to capture selling leads. Much like Zillow or Realtor.com, the tool is built into your website, and visitors can enter their contact information to receive an estimate. They also offer market reports tailored to specific areas, which are also great lead magnets. 

Real Geeks ensures that your website has the potential to be highly trafficked with a full suite of tools and unique features to help you along the way. It’s great for solo agents looking to build their brand without tanking their budgets. There’s a reason Real Geeks is so highly regarded by agents; it works.

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Real Geeks Pros
  • End-to-end solution
  • Reasonable price
  • Quick turnaround
Real Geeks Cons
  • Very little customization
  • Limited content marketing resources
Starting at $$

Best Value Real Estate Website Builder: AgentFire

Top Features

: Hyperlocal focus, solid integrations
Starting at $$

Why we chose it: If you’re looking to build a local brand image, AgentFire is the solution for you. They offer a WordPress-based real estate website builder that has tons of features geared toward targeting a hyperlocal community. Best part is, it’s very affordable. AgentFire brings you great value for what you pay for. 

With AgentFire, you have three real estate website builder options: custom, semi-custom, and “Express Setup.” With custom, you can build and customize your website using their easy site editor. Semi-custom offers three starting points for you and dedicated designers to customize for your brand. The Express Setup plan will get you a website that is ready to go in 48 hours, all designed based on your answers to a few questions.   Their websites fully integrate with your preferred CRM, too.

The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides site visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp. The ClickMaps add-on allows you to design a map that takes users to specific community pages. Their property listings are powered by Showcase IDX. They offer a 3-month free trail of the Home Valuation tool too.

AgentFire has other features, too, like integrated landing pages and lead magnets. They even have a CTA system that has a chat tool and opt-in pop-ups. There are also plenty of other paid add-ons, called Power Ups. These include a home valuation tool, a logo generator, ADA Compliance tools, and copywriting services for web pages and blog content.  

Ultimately, AgentFire offers a hyperlocal website with plenty of features for a reasonable price point.  

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AgentFire Pros
  • Dedicated designer
  • IDX integrations
  • Hyperlocal area pages and market reports
  • Integrates with most CRMs, PPC and SEO solutions
AgentFire Cons
  • Not geared for large teams
  • Some features require paid upgrades
Starting at $$

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

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Last Updated: 1/20/2025