The 4 Best Real Estate Postcard Companies (2024 Updated!)

Jim Gray, Lead Generation Expert2/22/2024

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It’s no secret that successful Realtors use direct mailing lists and real estate postcards to find buyers and sellers. We evaluated dozens of companies focusing on direct mailing for real estate agents before deciding on the best of the best. These companies produce top-quality leads from handwritten letters, flyers, postcards, and more  – ultimately driving home sales and your commission.

Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves (…and of course the quantity, quality, and type of leads produced). Here are the three best real estate postcard companies proven to help you take your business to the next level.

The 4 Best Real Estate Postcard Companies

Best Real Estate Postcard Company: ProspectsPLUS!

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Top Features

: Mailing lists can be separated by geography, demographics, or lifestyles for specific campaigns

Why we chose it: ProspectsPLUS! is a direct response marketing and management company that offers personal marketing and business development solutions for real estate professionals nationwide. They are a top provider of web-to-print direct mail systems, small and large postcards, door hangers, folders, tri-fold brochures, just listed announcements, branded sales advice articles, in-house printing, and fulfillment services.

It’s become a best in class marketing solution for agents and one of the easiest ways to send real estate postcards. ProspectsPLUS! has 1000’s of fully customizable real estate marketing templates and targeting options. Agents can build targeted mailing lists, create postcards, door hangers, flyers, magazines and more in just a matter of minutes. They can then easily schedule a mailing or create monthly campaigns that are automatically mailed to verified home-owners in your geographic farm area.

They’ve differentiated themself in the real estate industry by providing content written for real estate professionals by real estate professionals to help agents and brokers streamline and systemize their business processes and marketing. The postcard company uses multiple data management and demographic tracking tools that allow agents to create lists of targeted potential buyers and sellers to effectively match their marketing messages to the marketing segments they most want to work with.

ProspectsPLUS! has been helping Real Estate Agents get more listings and stay in touch with their sphere of influence for more than 20 years. When registering, agents can get a $25 gift card to use towards their first purchase. 

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ProspectsPLUS! Pros
  • Fully customizable templates
  • Scheduled mailings and yearly campaigns
  • 100% satisfaction and best value guarantee
  • Over 5000 positive customer reviews
ProspectsPLUS! Cons
  • Does not sync with MLS data
  • Small learning curve for new members
  • Product catalog can be overwhelming

Best on a Budget (but still quality postcards): Wise Pelican

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Top Features

: A great way to get your brand out there and get exclusive, high-quality leads. They don’t have any minimums

Why we chose it: Wise Pelican is an incredible tool that allows you to send customized postcards to potential buyers and sellers in your area. The templates they have are tried and true, tested across the US, and can get you high quality leads that are exclusive to you. You also don’t need to have a minimum order size so you can use it to mail your sphere or customize the postcards to each part of your farm.

My favorite part? You can create lists based on the radius around a specific address, the subdivision name (when available), or draw a polygon on a map. You can also upload your own lists and then select which lists you’d like to include in the mailing. You can even save a “do not mail” list to automatically remove those addresses from future mailings if you choose.

Wise Pelican will then scrub and update your list according to the USPS National Change of Address database so that your postcards are getting delivered to the right homeowner, which is a big plus for making sure you’re spending your lead generation budget wisely.

One tactic that works really well is sending postcards with an “automatic valuation”.  It lets you mail postcards with unique links / QR codes for recipients to find out how much their home is worth. This is a great lead generation strategy for prospects thinking about selling their home.  Each link is unique to the address and the system captures the recipient’s email address so you know who is requesting seller valuations.  Follow-up with homeowners that have requested seller valuations to obtain listing appointments by offering a more “accurate” in-person valuation.

Wise Pelican’s integrated mail tracking means that you can easily track the postcards as they pass through the mail, so you know when your real estate postcards are delivered. If you’re mailing on behalf of someone else in your team or brokerage, they can even create their own login to track their campaigns and look at the number of responses.

Direct mail may seem old school, but hey, if it makes dollars, it makes sense, right?

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Wise Pelican Pros
  • Easy to set up without design skills
  • Extremely affordable
  • No minimum orders
Wise Pelican Cons
  • Direct mail can take time to ramp up
  • Takes a few days from start to receive postcards.

Best Customizable Option: Happy Grasshopper

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Top Features

: Ensures that your letters and postcards emulate your own voice

Why We Chose ItHappy Grasshopper helps you keep track of follow-up with past clients while maintaining your relationships for future deals. It provides a range of communication tools for you to stay in touch with contacts, including an automated email marketing system, text services, ringless voicemail drops, and even handwritten letter services and postcards for those looking for a personal touch.

Happy Grasshopper ensures that your messaging and marketing strategies emulate your own voice. While you can still enjoy email automation, you’ll have the customization options to tailor your messages to your liking. There’s a P.S. line for you to include a personal message, a CTA, or links to blog posts and company updates.

Their strategy is all about drip marketing. Rather than continuously sending listings and check-ins, you’re sending clients content that’s relevant to their life. That doesn’t mean you’ll lack opportunities to promote yourself, but it does mean you’ll build and maintain relationships with clients even when they aren’t interested in buying or selling. It helps you stay up to date with your clients’ changing lives so that you’re at the forefront when their plans for building or selling their home change.

One of my favorite parts is the team will help you if you get stuck – you can either upload yourself, or send them to the Happy Grasshopper team to do it for you. The dashboard functionality is also helpful for viewing reports, tracking your performance, and getting an idea of what to change for the next campaign.

Happy Grasshopper is a solid platform for sending content and monitoring results. It’s worth investigating, but it’s likely it will work well with whatever systems you’re using for lead generation, capture, and nurturing.

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Happy Grasshopper Pros
  • Done-for-you handwritten letter marketing
  • Works well with other tools
  • Affordable fast results
Happy Grasshopper Cons
  • Limited to direct marketing
  • Not an alternative to lead generation

Best Postcards for Realtors: PostcardMania

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Top Features

: Lead Generation, automated mailings, follow-up marketing

Why we chose it: PostcardMania is a nationwide leader in direct mail marketing and has served over 100,000 small businesses — over 13,000 of them in the real estate industry — throughout the United States. With 25 years of experience in printing, mailing, and marketing, they have a proven track record of helping real estate agents increase leads and revenue through modern marketing tactics. In 2022 alone, PostcardMania mailed more than 15 million real estate-related pieces of mail.

PostcardMania’s marketing campaigns not only utilize postcards and letters to reach prospects, but they can also manage coordinated digital ads on platforms like Facebook, Instagram, Google, and YouTube to increase brand awareness and generate leads. Their flagship integration product, Everywhere Real Estate was designed specifically for real estate agents and combines the power of mail and digital ads in order to maximize results. 

On top of that, PostcardMania makes marketing easy and affordable. You can purchase thousands of postcards at once, take advantage of bulk mail discounts and then set their marketing campaigns on autopilot, sending out batches of mail on weekly, monthly, or seasonal schedules.

You can also break out your campaigns into different mailing lists to schedule at unique times. If you want to send a specific card out to current customers, and schedule one for prospects who have inquired about a specific neighborhood you can. It’s very easy to organize your client lists in an easy-to-read format. PostcardMania also has a great selection of cards for “super targeted” mailing lists to help get them to the top of the funnel.

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PostcardMania Pros
  • Large discounts available for high volume printing and mailing services
  • Coordinated digital ads for a multi-channel marketing approach
  • Full service campaign implementation, including targeted mailing list options
  • Great design selection
PostcardMania Cons
  • 1 to 3-week turnaround time
  • International mailing services not available

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate postcard companies on the market.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each direct marketing tool on 5 different factors to come up with the very best real estate postcard companies. The short version of factors considered are: 

  1. Cost: Not all real estate postcard tools are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $200/month for outdated templates with bad CTAs, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different postcard services come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated direct mailing system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some direct mailing campaigns are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate postcard service that you’ll be using on a weekly or monthly basis.
  5. Overall performance: At the end of the day, all postcard investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

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Last Updated: 2/22/2024