The 10 Best Real Estate Postcard Companies (2024 Updated!)
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Key Takeaways:
- Direct mail is still a powerful tool in real estate marketing. Many successful agents use a combination of digital marketing tactics that integrate with their postcard strategy.
- Read up on 10 of the best postcard mailing services for realtors. This article contains real reviews and insights from real estate experts to help you choose a provider.
- Old-fashioned postcards are not enough. Successful direct mail is more effective using today’s technology (such as QR codes) and hyper-targeting techniques.
The Importance of Direct Mail in Real Estate
Direct mail remains a cornerstone of real estate marketing despite the rise of digital advertising. Postcards allow agents and brokers to reach potential clients tangibly, making a lasting impression.
Unlike digital ads that may be ignored or lost in a sea of notifications, a well-designed postcard can be a physical reminder of services available in the local area. This personal touch can create a sense of connection and boost brand recognition, making it an invaluable tool in any real estate marketing strategy. Most successful real estate marketers use a combination of traditional approaches alongside digital marketing, and research shows that a small percentage of agents use digital alongside postcards for added effect.
Innovative Approaches to Real Estate Direct Mail
To keep direct mail relevant, real estate professionals are adopting innovative approaches that leverage technology and creativity. For instance, incorporating QR codes on postcards allows recipients to scan and access virtual tours, property listings, or agent websites instantly.
Augmented reality (AR) is also interesting, enabling recipients to visualize properties in new, interactive ways. These innovations not only capture attention but also engage potential clients more effectively, fostering a deeper connection with the properties being marketed.
Another exciting development in real estate direct mail involves Google Street View mailers. By featuring a property’s image directly from Google Maps, agents can offer a unique perspective on the neighborhood and surroundings. This approach not only showcases the property but also provides context about local amenities, schools, and parks, enticing potential buyers with a complete picture of life in the area. Incorporating this visual element can significantly enhance the appeal of a postcard and drive interest.
The Four Best Postcard Mailing Services for Realtors
Not all printing services or postcard providers are created equal. Our experts have evaluated dozens of real estate postcard companies to recommend the best. You can count on these companies to produce top-quality leads based on handwritten letters, flyers, postcards, and more. These companies can provide powerful tools for your marketing arsenal, driving leads (and commissions).
Our top picks are based on the features that the real estate postcard companies offer, including pricing, reviews from agents, and quality and quantity factors. Without further ado, here are four of our favorite postcard mailing services for realtors.
Let’s learn more about each.
The 4 Best Real Estate Postcard Companies
- Best Real Estate Postcard Company: ProspectsPLUS!
- Best on a Budget (but still quality postcards): Wise Pelican
- Best Postcards for Realtors: PostcardMania
- Best Customizable Option: Happy Grasshopper
ProspectsPLUS!
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Overview
ProspectsPLUS! is a direct response marketing and management company that offers personal marketing and business development solutions for real estate professionals nationwide. They are a top provider of web-to-print direct mail systems, small and large postcards, door hangers, folders, tri-fold brochures, just-listed announcements, branded sales advice articles, in-house printing, and fulfillment services.
It’s become a best-in-class marketing solution for agents and one of the easiest ways to send real estate postcards. ProspectsPLUS! has 1000’s of fully customizable real estate marketing templates and targeting options. Agents can build targeted mailing lists, and create postcards, door hangers, flyers, magazines, and more in just minutes. They can then easily schedule a mailing or create monthly campaigns automatically mailed to verified homeowners in your geographic farm area.
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Features
- Mailing lists can be separated by geography, demographics, or lifestyles
- You can get a $25 gift card to use towards their first purchase
- Provide content written by real estate professionals
- Thousands of customizable templates
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Pros & Cons
- Fully customizable templates
- Scheduled mailings and yearly campaigns
- 100% satisfaction and best value guarantee
- Over 5000 positive customer reviews
- Does not sync with MLS data
- Small learning curve for new members
- Product catalog can be overwhelming
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Who it's best for
Agents & brokers who want a postcard company that uses multiple data management and demographic tracking tools to create lists of targeted potential buyers and sellers to effectively match their marketing messages to the marketing segments they most want to work with.
Wise Pelican
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Overview
Wise Pelican is an incredible tool that allows you to send customized postcards to potential buyers and sellers in your area. The templates they have are tried and true, tested across the US, and can get you high-quality leads that are exclusive to you. You also don’t need to have a minimum order size so you can use it to mail your sphere or customize the postcards to each part of your farm.
Our favorite part? You can create lists based on the radius surrounding a specific address, the subdivision name (when available), or a polygon drawn on a map. You can also upload your lists and select which lists you’d like to include in the mailing. You can even save a “do not mail” list to remove those addresses from future mailings if you choose automatically.
Wise Pelican will then scrub and update your list according to the USPS National Change of Address database so that your postcards are getting delivered to the right homeowner, which is a big plus for making sure you’re spending your lead generation budget wisely.
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Features
- “Automatic valuation” lets you mail postcards with unique links/QR codes
- Integrated mail tracking makes it easy to track the postcards
- You can create your own login to track your campaigns and look at the number of responses
- Create lists based on the radius around a specific address
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Pros & Cons
- Easy to set up without design skills
- Extremely affordable
- No minimum orders
- Direct mail can take time to ramp up
- Takes a few days from start to receive postcards.
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Who it's best for
Solo agents, teams, and brokers who want to target a specific zip code, while also staying under budget.
PostcardMania
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Overview
PostcardMania is a nationwide leader in direct mail marketing and has served over 100,000 small businesses — over 13,000 of them in the real estate industry — throughout the United States. With 25 years of experience in printing, mailing, and marketing, they have a proven track record of helping real estate agents increase leads and revenue through modern marketing tactics. In 2022 alone, PostcardMania mailed more than 15 million real estate-related pieces.
PostcardMania’s marketing campaigns utilize postcards and letters to reach prospects, and they can also manage coordinated digital ads on platforms like Facebook, Instagram, Google, and YouTube to increase brand awareness and generate leads. Their flagship integration product, Everywhere Real Estate was designed specifically for agents and combines the power of mail and digital ads to maximize results.
On top of that, PostcardMania makes marketing easy and affordable. You can purchase thousands of postcards at once, take advantage of bulk mail discounts, and then set your marketing campaigns on autopilot, sending out batches of mail on weekly, monthly, or seasonal schedules.
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Features
- You can break out your campaigns into different mailing lists to schedule at unique times
- Easy to organize your client lists in an easy-to-read format
- Great selection of cards for “super targeted” mailing lists
- Large discounts available for high volume printing
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Pros & Cons
- Coordinated digital ads for a multi-channel marketing approach
- Full service campaign implementation, including targeted mailing list options
- Great design selection
- 1 to 3-week turnaround time
- International mailing services not available
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Who it's best for
Solo agents & teams who want access to a great selection of cards for “super targeted” mailing lists to help get them to the top of the funnel.
Happy Grasshopper
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Overview
Happy Grasshopper helps you keep track of follow-up with past clients while maintaining your relationships for future deals. It provides a range of communication tools to stay in touch with contacts, including an automated email marketing system, text services, ringless voicemail drops, and even handwritten letter services and postcards for those looking for a personal touch.
Happy Grasshopper ensures that your messaging and marketing strategies emulate your voice. While you can still enjoy email automation, you’ll have the customization options to tailor your messages to your liking. There’s a P.S. line for you to include a personal message, a CTA, or links to blog posts and company updates.
Their strategy is all about drip marketing. Rather than continuously sending listings and check-ins, you’re sending clients content relevant to their lives. That doesn’t mean you’ll lack opportunities to promote yourself, but you will build and maintain relationships with clients even when they aren’t interested in buying or selling. It helps you stay updated with your clients’ changing lives so that you’re at the forefront when their plans for building or selling their homes change.
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Features
- Ensures that your letters and postcards emulate your own voice
- Integrates well with other platforms used for lead generation, capture, and nurturing
- Dashboard functionality is also helpful for viewing reports & tracking your performance
- Great customer service
Other Notable Real Estate Postcard Companies
- PS Print – This is a great pick for real estate direct mail services because it offers design templates, automated mailing, and mail tracking features. The best part is everything is at a reasonable price! You can use US Print’s online design tool to create custom designs on newsletters, postcards, invitations, etc. Then use the reliable direct mail services and follow the tracking for insights on your campaign. The service is also CASS certified, which means your address lists will be accurate and up to date. And if you’ve got mail that can’t be delivered, your first overs box ships free. Subsequent boxes of overs cost $20 handling plus UPS shipping.
- Modern Postcard – You might think someone who visits your website but doesn’t contact you might be a lost lead, but that doesn’t need to be the case. They’ve shown intent, which means they are a great lead to hit with a postcard. With this company, you can retarget those visitors with direct mail. It will print and mail a card to people with your custom contact information. To retarget your website visitors, you’ll have to enable first-party cookies on your site (and Modern Postcard can help with this process). Their services can help ensure you are more likely to connect with the right individual.
- Overnight Prints – If you want to make a statement, look no further than this company’s 6 x 11 jumbo mailers, which come on a 15-point premium card stock. This is a great way to show potential home buyers new listings and advertise your services or give a visual of listings in the area. This larger size is also perfect for open houses so that you can include all of the information a potential client would need in one sheet. Of course, you can also get smaller sizes, too. They have regular 5 x 7 and 4 x 6 postcards that can be printed on gloss, matte, and full-color card stock. Take advantage of their design gallery or upload your artwork.
- Next Day Flyers – Use this company for standard or custom-size direct mail. They have great tri-fold brochures that measure 8.5 x 11 inches when closed (when open they display 3 panels for showcasing your message). Many agents use this size for listing presentations with high-quality photos and highlighted contact information. We like the full-color, double-sided option on 100-pound glossy paper. In our research, we found that mailing 1,000 pieces (including print, service fees, and postage) came out to .86 per piece. Plus, you can rent a list based on your unique requirements.
- Canva – You might already use Canva for various graphics or presentations. Did you know that you can also take advantage of printing services through Canva Print? It uses a traditional model where you upload a CSV or Excel file and mail it to each one of the leads on your list. We found the print materials high-quality, especially business cards, posters, and postcards. The best part is that it’s easy to use Canva’s design templates or create your own using their intuitive tools. There are lots of free options and you can customize further for a premium.
- Carefact – Sending market update postcards is a smart way to remain top of mind with real estate leads while highlighting your expertise. This company’s market update postcards make that process easy. You can automatically send monthly postcards to your leads to provide them with the latest market conditions and insider information about their area. The postcards come on 110-pound silk cover paper stock with a UV-coated front, in a variety of sizes. Costs can run as low as .45 per print and you can even include a QR code so leads can quickly and easily get more information about their market.
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Our Methodology:
Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate postcard companies on the market. We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each direct marketing tool on 5 different factors to come up with the very best real estate postcard companies. The short version of factors considered are:
- Cost: Not all real estate postcard tools are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $200/month for outdated templates with bad CTAs, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
- Features & user friendliness: Different postcard services come with different feature sets, some more important for teams than solo agents. Additionally, agents don’t have a lot of extra time to learn a complicated direct mailing system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
- Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some direct mailing campaigns are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
- Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate postcard service that you’ll be using on a weekly or monthly basis.
- Overall performance: At the end of the day, all postcard investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.
