The 4 Best Real Estate Postcard Companies (2024 Updated!)

Jim Gray, Lead Generation Expert6/10/2024

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It’s no secret that successful Realtors use direct mailing lists and real estate postcards to find buyers and sellers. We evaluated dozens of companies focusing on direct mailing for real estate agents before deciding on the best of the best. These companies produce top-quality leads from handwritten letters, flyers, postcards, and more  – ultimately driving home sales and your commission.

Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves (…and of course the quantity, quality, and type of leads produced). Here are the three best real estate postcard companies proven to help you take your business to the next level.

The 4 Best Real Estate Postcard Companies

Best Real Estate Postcard Company

ProspectsPLUS!

Lead Types
All
Features
Customizable templates, easily separated mailing lists
Best For
Single agents & teams
Best on a Budget (but still quality postcards)

Wise Pelican

Lead Types
All
Features
Exclusive, high-quality leads, no minimums
Best For
Single agents & teams
Best Postcards for Realtors

PostcardMania

Lead Types
All
Features
Impressive designs, good selection
Best For
Single agents & teams
Best Customizable Option

Happy Grasshopper

Lead Types
All
Features
Super customizable, emulates your own voice
Best For
Single agents & teams

Our Methodology:

Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate postcard companies on the market.  We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each direct marketing tool on 5 different factors to come up with the very best real estate postcard companies. The short version of factors considered are: 

  1. Cost: Not all real estate postcard tools are created equal, so it’s important to look at what’s included with your purchase. Some companies charge upwards of $200/month for outdated templates with bad CTAs, which is why we take into account the price of the service and compare it to the features and extra resources provided to help each agent succeed.
  2. Features & user friendliness: Different postcard services come with different feature sets, some more important for teams than solo agents. Additionallyagents don’t have a lot of extra time to learn a complicated direct mailing system, so the more it just works with their natural workflow, the better. That’s why we’ve rated the tools that are easier for agents to navigate without a tech team higher than the ones that are more complicated to use.
  3. Lead quality: Leads are the lifeblood of any business as they help provide a steady flow of predictable revenue. However, some direct mailing campaigns are more effective than others. The type of leads you need may vary depending on the type of business you are operating. Real estate agents want to be able to bring in an even mix of buyer and seller leads that will convert quickly – which is why this is a big factor we’ve considered.
  4. Customer support: Many real estate agents don’t have the time to fix technical glitches and/or don’t have access to a tech team, so customer support is very important. Whether you might need help setting up integrations or just to get the software up and running, customer support plays a big role in finding your ideal software—especially when it comes to a real estate postcard service that you’ll be using on a weekly or monthly basis.
  5. Overall performance: At the end of the day, all postcard investments need to have a good ROI. Our experts looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need leads that are more likely to convert, and require as little nurturing as possible.

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 6/10/2024