The Best Real Estate Coaching Services in 2025

Why I chose it as the best all-in-one real estate coaching solution: Tom Ferry offers international coaching for real estate agents at every level. You’ll learn lead gen and conversion techniques to help your productivity. The coaching is one-on-one and experience based. There are products to help with your productivity, exclusive events you can attend, and speakers. 

You’re in a competitive industry where a mentor can really help set you apart from the crowd. That’s where Tom Ferry came up with the 8 Levels of Performance, which are the different levels they will help coach you through to help you grow your business. They’ll cover you at every phase from beginning to end. Their global presence allows them to meticulously tailor your coach to your unique needs. So, whether you’re a budding agent just starting your journey, or a top-tier 1% performer seeking that extra edge, you’ll be paired with a coach that is right for you.

Fun fact– they do test you to see where you are at in their pyramid of steps, so you don’t have to start at the bottom if your business is past that. 

What differentiates Tom Ferry from other coaching services: You’re going to get more than just coaching with Tom Ferry. For example they offer groups where you can pick the brains of other agents that are doing well, or you can attend members only events. They also have a pretty extensive resource library you can use. 

Their coaching comes in 3 plans – Core, Elite, and Team. They start at lower prices and work their way up. The biggest difference from the smallest package to the largest is that the largest is geared to teams and offers more private coaching sessions and training sessions, overall support, and free access to events. 

Ratings:

• Price: 4/5
• Pairing ability: 5/5
• Support: 4/5
• Customization: 5/5

Most agents could benefit from some coaching unless you are a seasoned agent that has been killing it for years. There are obviously multiple options out there, but Tom Ferry is for sure a top contender. You can start your coaching at the right level, so it’s customizable from that aspect, and their packages offer a variety of options for different prices. 

Why I chose it as the best coaching service for referrals: There are a lot of coaching sites out there, and what makes Buffini and Company stand out is that you walk away from your coaching with a “how to” action plan for your business to promote growth. 

One of the stand out offers to compliment their coaching is their Referral System. Referrals are key to growing your business, and building trusted relationships with your clients. 

They provide you the tools and printed materials to build your referrals with a strong marketing strategy with a timeline using direct mail, email, phone calls, video messaging and Pop-Bys along with targeted dialogues and hand-written notes.

Accountability is a major asset to their programs. Even the starter package allows for setting business goals and offers daily action plans to accomplish your goals. The focus being to grow your referrals. 

Impeccable marketing is an essential aspect to growing your business. Their Referral Maker PRO package, the second most affordable, could make a huge impact on your client growth by adding a printed marketing kit and email campaign. 

At this level, you also get access to their private referral network groups, which is a great way to build your networks across the states and Canada. 

The next two packages are on the pricier side, but incorporate live coaching sessions so you get direct feedback for improving your business workflow. 

What differentiates Buffini & Company from other coaching services: You will also get a full business analysis and a business plan. In my opinion, these elements pay for themselves once you start implementing their steps. 

They also give you a free consultation up front, so you can make the decision if their coaching will benefit your business first. 

Ratings:

• Price: 4/5
• Pairing ability: 3/5
• Support: 3/5
• Customization: 4/5

Overall, Buffini and Company offers more than just coaching, strategy, and training… they are offering actionable steps, systems, and plans to help you accomplish your goals. 

You know what they say… actions are what matter most. 

Why I chose it as the best a la carte coaching option: I was curious why the Glover U title sounded like it’s a University… Now I get it. Going through their educational resources feels like you could graduate with a master’s degree in real estate pretty quickly.

What I loved most about their services is that depending on your budget you can choose a course that focuses on a skill you need to sharpen to increase your business with the most impact without breaking the bank. 

For example, if you feel your marketing skills are lacking, they offer a 4 month class that meets 16 times at only $399. 

What you get from this is clearly spelled out in the curriculum – starting from creating a brand logo to how to create a full lead generation marketing plan. 

Not only do I think that $100/month is more than fair pricing, they also give you hefty discounts on their summits. To me, that feels like they truly want you to succeed as an agent by making education affordable. 

Glover U offers numerous actionable resources like A Quarterly Database Plan, Recruiting Scripts, 5-Star Review Email Template, Podcasts, and more for free. So if you are a self starter, which agents typically are, you have plenty of resources to help you get started. 

What differentiates Glover U from other coaching services: The biggest impact I can tell from Glover U makes for exponential business growth is in their 1-1 agent coaching and team coaching. The pricing is high, but it appears to be an intensely supportive year long program between $1000-$1500 a month with high deliverables to increase business. Some programs offer weekly calls, weekly number reviews and accountability, a business plan, and more. 

Ratings:

• Price: 3/5
• Pairing ability: 3/5
• Support: 4/5
• Customization: 3/5

In summary, this is an education platform that I think most agents could find helpful in leveling up regardless of where you are starting. If you are just getting your toes wet in real estate and need networking or sharpening specific skills, they got you. 

If you’ve been in the business a while, but can’t break through to the next level you desire… They have actionable plans to help you get there.  

Why I chose it as the best coaching service to build your communication skills: What draws me to Mike Ferry’s approach to coaching agents is that they focus on your skills in sales. Pretty simple and straightforward, they want to give you confidence by being prepared in your sales calls and interacting in person.

You could have all the data, analytics, plans, CRM platforms in the world to help you build a successful business, but if you flop on the phone you’re not going to close the deal. Likely, you’ll end up losing a client too. 

Mike Ferry’s platform is to focus on a step by step system of communication based on decades in business to help you have the right approach in your dialogue. 

What differentiates Mike Ferry from other coaching services: You can pace yourself, which is great if you need more time or get overwhelmed at any point. You decide when to take the next course, which is convenient to accommodate this fast paced industry. 

The only downside to this program is that there isn’t any personalization tailored to your style, but you can get 1-1 coaching if that’s what you prefer and attend live events.

If you are truly committed to getting started with a solid foundation, they have 1 year programs with coaching to help guide you every step of the way with in person retreats, full sales training resources, email access to Mike, and team specific sales tactics. 

Ratings:

• Price: 4/5
• Pairing ability: 4/5
• Support: 4/5
• Customization: 3/5

Primarily, I would say, this is an excellent source of training for agents new to the business who want to build a strong foundation in sales, and streamline their productivity to be able to launch a successful business right from the start.