The Best Real Estate CRMs (2024 Updated!)
It’s no secret that successful Realtors use real estate CRMs to nurture leads and keep in contact with buyers and sellers, but choosing the right one can be a challenge. We evaluated dozens of real estate CRM companies before finding the best of the best. A solid CRM can function as your company’s personal assistant, helping you keep in touch with your real estate leads – plus a slew of data to make more informed business decisions.
Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves. Here are the best real estate CRMs proven to help you grow your business.
2024's Best Real Estate CRMs
- Best CRM for Real Estate Brokers & Teams: CINC
- Most Flexible Real Estate CRM: Real Geeks
- Best Pre-Built Scripts for Lead Gen: Happy Grasshopper
- Best CRM to Scale Your Real Estate Business: Follow Up Boss
Best CRM for Real Estate Brokers & Teams: CINC
Top Features
: Full-service, fully integrated crm with targeted marketing tools, team management tools, and idx websiteWhy we chose it: CINC’s CRM offers performance, simplicity and convenience. My favorite part? It’s loaded with automated tools to save you time, including high-performing text & email campaigns. Its smooth integration with CINC’s lead generation, websites, and add-on features truly make it a full-service CRM.
CINC’s realtor CRM has a powerful marketing platform that can generate free and PPC leads plus nurture them through behavior-driven follow-ups with their AutoTrack feature. This coupled with their IDX listings presentation works seamlessly without you having to stitch all the pieces together. It’s an all-in-one solution that delivers a slick, customer-facing experience on all the pieces that your clients will see.
A feature you’ll love: you get smart suggestions after every communication you have with potential clients (as well as former clients) on the best ways to convert them.
Once your leads are captured in the real estate CRM, you’ll have automated follow-up with AutoTracks. I love that this feature is fully customizable automation for lead nurture, and can be used on your leads that need re-engagement too!
There’s also ListCast, an AI tool that advertises targeted, personalized recommendations to potential leads…which is a unique way to boost your lead conversion rate (and limit your calls with unqualified leads).
While subscriptions can get expensive, their multiple lead sources and team management tools can help busy teams streamline their approach. If you have any doubts, CINC offers a guaranteed return on your investment for the first year. There’s no better option than CINC for small teams looking to increase their lead generation, conversion, and sales.
- Powerful & flexible lead gen
- AI helps you increase your lead conversion rate (really!)
- Excellent tracking in CRM for Teams
- Higher base pricing due to the "full-service"
- Not all exclusive leads
- Learning curve for some of the features
Most Flexible Real Estate CRM: Real Geeks
Top Features
: Can be used for lead generation or stand alone CRM, customizable CRMWhy we chose it: Real Geeks’ CRM has all the tools you need in a simple interface. Their dashboard includes email drip funnels, mass marketing tools, and even built in texting to push notifications and listings to interested buyers. Have a new listing that your client may want to see? The CRM will allow you to easily send videos and photos directly to your contacts. The amount of customization Real Geeks offers you gives you the flexibility to truly tailor everything exactly how you want it.
GeekAI Text is one of the features I love with Real Geeks. It gets the conversation going with your leads once they are added to the CRM. You can jump into the conversation as early as you want, but you can also let GeekAI get your lead to the moment they are ready to speak with an agent and then notify you, saving you time and keeping you efficient.
Another feature I love that Real Geeks offers that saves you a ton of time is their Reactive Responses. It triggers your CRM to follow up with the right potential clients by checking for some key behaviors (i.e. frequently checking the same listing, adding favorites, or visiting your site multiple times).
If you are like me, being able to function efficiently on the go is a must, which is why I am a big fan of the Real Geeks CRM app. The Action Pad in the app lets you text, call, and email your clients on the go. You can even add workflows to your leads without your computer through their app!
Real Geeks highly customizable CRM seamlessly integrates with their lead generating website making you more efficient. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources.
- Easy and fast set up of core elements
- CRM is robust and customizable
- Quick turnaround to get leads flowing
- Agent websites look really, really good
- Customer support can be spotty
- Agent driven lead location verification required
- Better for small teams or solo agents
Best Pre-Built Scripts for Lead Gen: Happy Grasshopper
Top Features
: Unlimited custom tags, dedicated success coach, Queen Bee reporting that monitors the results of every messageWhy We Chose It: Happy Grasshopper is a database nurturing system that focuses on attraction/recruitment, lead conversion and sphere of influence. They are unique in that they provide tons of tools that operate exactly like a CRM, giving them the ability to be used as a standalone CRM, but can also integrate with nearly all CRMs. Happy Grasshopper is great at creating effective content, they even offer numerous templates for text, email and voicemails to help make you more successful.
Something I love is that you get a success coach dedicated to you. These coaches will help you with your account management, even importing and organizing your existing database, and utilizing Happy Grasshopper to be more successful.
If you’re part of a Team you’ll appreciate their tagging and customization tools. You can assign leads by source, round robin, geography, pool, etc. And, you’ll love that you get unlimited custom tags that can help organize your leads, automate follow-up, or both if you want. They also have cloning to make duplicating/creating new accounts for Team members a cinch. I appreciate that they have provided these tools to make your Team work like a well-oiled machine.
One of the best parts of Happy Grasshopper is the ease their services will bring you. They have content experts that write and data optimize the content used to help you grow your business, along with numerous templates you can utilize at any time to communicate with your leads. This content can also be used with not only your nurturing and lead conversion, but your recruitment to make growing your team efficient and easy. Bonus, your success coach can help you with this too.
If you are looking for a good way to get quality content, top nurturing abilities, and some hand holding from a success coach, Happy Grasshopper is a good option for you. They are not an all-in-one solution, but can compliment your already working lead generation tools if an effective CRM is the component you are missing.
- Lead and Task management for Teams
- Excellent content creation
- Success coach
- No mobile app
- Only referral lead gen
Best CRM to Scale Your Real Estate Business: Follow Up Boss
Top Features
: “Zero learning curve” user experience, easy to scale your businessWhy we chose it: Follow Up Boss is, straight up, the Cadillac of real estate agent CRMs. It was designed from the ground up to support agents and teams that deeply understand their job. Follow Up Boss provides all of the tools, lead contact options, and strategies for you to operate at a very high level.
Something we all know, but it’s great to see a CRM platform recognize it, is that you need to bring in LARGE amounts of data, leads, and prospects to grow a good business. Follow Up Boss makes it very easy for youto manage these large amounts of data and identify prospects that will do business now and in the future.
Here’s the thing about all this data: the agent that can interact with the largest number of people consistently, over time, will always win. No transaction in real estate ever happened without first having a conversation. So Follow Up Boss allows you to have many, many, many (like a lot) conversations through voice and automation to get the ball rolling.
Follow Up Boss lets you tag your leads for precise marketing. The part I like is the integrated scoring system that will allow you to prioritize those higher-value leads. Then you can build pipelines to know exactly where each lead is in the conversion process. To take it a step further in your organization, there is an integrated dialer to make dialing leads in your database faster and more efficient. You aren’t tied to one way of contacting your contacts with FUB. They give you multiple contact options so that your follow-up can be multifaceted.
Sometimes an all-in-one isn’t the solution because they can’t be the best at everything. With Follow Up Boss you won’t get a one-stop-shop but you will get a top notch CRM that is loaded with features. Knowing they can’t do everything, Follow Up Boss at least made sure they could integrate with the other tools that you like, so you can combine them to get all your needs met. Anything else you need that they don’t offer, you can build it or request it. If you aren’t sold on a stand alone product give them a test run for free for 14 days.
- Phone system is robust
- Lots of tools to keep teams organized
- Free 14-day trial
- Alerts not always consistent
- Can be pricey if you want add-ons