zBuyer Lead Gen Review: Bolster Your Buyer and Seller Leads

If you don’t know already, lead generation is a constant in the real estate business, and it can require a lot of your energy and time when you are establishing a pipeline of leads for potential clients. 

I wish I could tell you it’s as simple as finding one good source for leads, and you’re good to go, but relying on a single source for leads can limit your growth and success. That’s why it’s crucial to diversify your lead generation strategies. 

Enter zBuyer! It is a powerful platform that can supplement your marketing efforts and provides a steady stream of high-quality, real-time leads. 

By incorporating zBuyer into your lead gen toolkit, you mitigate risks associated with relying on one source and ensure a more robust and diverse approach to attracting potential clients, ultimately boosting your chances of success.

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5 Key Takeaways

• Straightforward Lead Generation: zBuyer isn’t complicated. It generates real-time buyer leads and a wide range of seller listings nationwide.
• Flexible and Cost-Effective: This is a month-to-month with no contracts, so you can decide how many buyer and/or seller leads you would like to purchase as needed, making it flexible and budget-friendly for your business growth.
• Turn-Key Marketing: The platform includes a front-facing marketing system designed to attract buyer and seller leads through ads and its listing site, simplifying your process and allowing you to focus on converting.
• Qualified Leads: Leads are pre-qualified through an extensive questionnaire, helping you find higher quality and more motivated potential clients for better time management.
• Tailored for Various Agents: Agents with different levels of experience and specialties, from beginners to experts in home valuation, may find this site helpful in generating leads and increasing visibility for their business.

Summary of zBuyer

zBuyer is a lead generation platform specifically designed for real estate agents who want to expand their client base. 

It provides real-time leads, helping you stay ahead of your competitors without requiring a contract. They have an established website to attract buyers with over 1.2 million listings nationwide, who will reach out with their interest and are ready for you to help with their next steps. 

Seller leads are generated through ads with information about cash offers and quick sales for their homes. Your role is to offer a valuation of their property to help them determine if listing with you as their agent will be more beneficial in getting higher offers than with cash offers, which tend to be lower. 

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I would consider zBuyer a way to augment my lead generation strategies that are already in place. There are several reasons why I would consider using them, but a few would give me pause before going all in with them as my sole source for leads. 

Let’s look at the whole picture of what zBuyer offers and doesn’t below to see if they would be a good source for you. 

5 Features and Why They’re Useful

1. Real-Time Leads:
   • The leads you receive will be the most current and up-to-date possible, helping you stay ahead of the competition.
2. No Contract Necessary:
   • Being billed monthly gives you flexibility in managing your budget and allows you to scale your lead purchases based on current needs. If you’re having a slow month, quickly sign up and get leads immediately. If you’re busy already, take a pause with zBuyer and focus on your priority clients and leads. 
3. Over 1.2 Million Listings Across the Nation:
   • This is a vast database, which increases your chances of finding motivated buyers and sellers from far and wide. However, you will likely be looking for buyers and sellers in target counties, which you can select when you sign up.
4. Turn-Key Marketing Platform to Attract Buyer and Seller Leads:
   • You don’t have to do any heavy lifting to attract leads, which helps save time, allowing you to focus on lead nurturing and converting leads into clients. 
5. Buyer Leads are Qualified Through an Extensive Questionnaire:
   • Ensures that the leads you receive are genuinely interested is a good indicator that they are motivated to make decisions with a bit of help from a trusted agent working to help find the perfect home! 

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Product Pricing

zBuyer operates on a month-to-month billing system, no contract is required, and it is entirely scalable to your fluctuating business needs. The pricing is based on how many leads you would like to receive during one month. 

We reached out to the company for an example of their billing/payment structure, and here’s how they broke it down: 

“For example, in Dade County, FL, 187 seller leads and 65 buyer leads are available. If you decide to purchase 40 seller leads at $15 each and 20 buyer leads at $12 each, your total monthly billing would be $840.” 

This flexible pricing model allows you to adjust your lead purchases based on your current needs and budget.

On their website, they give an outline of what to expect if you were to purchase 32 leads in one month:

“zBuyer leads operate on what we call “The Rule of Quarters”. The first step in the process is the “Contact Rate”. Mary was able to reach about 1 in 4 of her leads by calling, texting, and re-calling them. That means that she was able to contact 8 of her 32 leads. The remaining 24 she put into a drip campaign and cultivates them for future business.”

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3 Biggest Pros for Using zBuyer

1. No Contract:
   • It offers flexibility and freedom to adjust lead purchases or pause leads without being tied down to a long-term commitment.
2. Lead Replacement Guarantee:
   • They offer complete transparency and guarantee you get the quality leads you pay for. They will replace invalid, duplicate leads or leads that provide wrong information.
3. Strong Presence with 1.2 Million Listings:
   • They are fully established, with marketing systems in place. This allows you to sign up with little effort and start contacting your leads right away. 

3 Biggest Cons of zBuyer

1. Leads Are Not Exclusive: This certainly gives me pause. Multiple agents may receive the same leads in your area. This could increase competition on the one hand, but on the other hand, if you don’t receive the lead at all, you’re guaranteed to miss out through this platform.
2. No Lead Nurturing – Somewhat Cold Leads:
   • Leads are provided to you without additional nurturing, meaning you need a robust follow-up system. You should be good to go if you already have a system like Follow Up Boss in place.  
3. Need Your Own Follow-Up and Drip Campaign Marketing System:
   • Requires agents to invest in and manage their own follow-up strategies and marketing campaigns to convert leads.

3 Types of Agents Who Would Find zBuyer Useful

1. Experts in Quick Home Valuation:
   • Being able to quickly leverage your expertise in accurate market value to convert seller leads into clients by providing accurate expectations of what their home is worth and the difference between what a cash offer might bring them gives you an advantage in the competition.
2. Beginner Agents with More Lead Nurturing Time Available:
   • Because there is very little lead nurturing provided here, if you have the time available to follow up and nurture leads, there is potential to develop solid relationships and turn your leads into long-term loyal clients.
3. Agents Wanting More Motivated Seller Leads:
   • If you want to bolster your seller listings you could stand to benefit from their ads that attract homeowners specifically looking for quick, cash offer deals. 

3 Types of Agents It Wouldn’t Be Good For

1. Agents Looking for Exclusive Leads:
   • Other platforms offer exclusive leads if you find the competition of shared leads a bit overwhelming or simply don’t have the time to be hyper-vigilant in your lead nurturing.
2. Agents Without a Strong Follow-Up System:
   • If you don’t have a robust CRM system to help you with your drip campaigns and email marketing system in place, this site might not be the most cost-effective or efficient for your business, requiring your time for focused lead nurturing. 
3. High-Volume Agents Needing Instant Results:
   • If you are slammed with great leads coming in and already have an established system of lead generation already, the somewhat cold nature of these leads could require more of your time that you just don’t have. 

zBuyer Alternatives

What Other Real Estate Agents Are Saying

Many real estate agents appreciate the flexibility and cost-effectiveness of zBuyer. However, some agents have noted that shared leads are not preferred and that a robust follow-up system is necessary to convert those leads into clients. 

“Like any lead generation you’ll have trash leads, people claim they didn’t want a cash valuation (lie), no answers. All that aside I’ve had some solid calls from zbuyer. It’s just about being consistent and quick with them as many people use it.” (Source.)

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Summary

Overall, as you may have deduced, I recommend using zBuyer, but only if you have the proper follow-up systems in place. zBuyer’s extensive database and pre-qualified leads give you access to a broader range of prospects, which enhances your ability to grow your business and maintain a competitive edge in the market. 

zBuyer could serve as a great benefit in diversifying your lead generation strategies to help you propel your real estate career forward. If you’re looking for a cost-effective and reliable way to generate more leads, zBuyer could be the perfect solution for you.