Lofty Review 2025: Prices, Features, Reviews, and Alternatives

Let’s chat about one of the well-known all-in-one lead gen/marketing solutions for real estate agents, and why they have become a “household” name. Then we’ll go over whether these guys should be synonymous with real estate marketing. 

Today I am going to give you a deep dive into Lofty.

Lofty is an all-in-one solution for real estate professionals. They offer an intuitive CRM and a lead generation suite to take care of your lead gen efforts from start to finish.

In this review we’ll go over the important things you need to look for when picking a product that’s right for you, like the features, what other users are saying, pricing, and who will benefit the most from Lofty (and who won’t)..

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Quick Summary of Lofty

Lofty’s main focus – driving more leads over the finish line for real estate agents. In addition to that you’ll get:  

• A custom website 
• Robust CRM
• More “traditional” marketing tools 

To get those leads for you, Lofty offers quite a few lead gen options – PPC, SEO, Social Studio (their automated social media marketing), sphere of influence, and a couple other creative solutions. A nice perk – Lofty helps you optimize all of this lead gen with competitive market analysis. 

Another thing Lofty prides itself on is their time-saving automation. The leads flow into the CRM, where the AI assistant will do all the automated nurturing for you. For team organization, Lofty’s CRM has automatic lead routing where you can assign leads based on price, location, source, or type. 

Clearly they have a lot of stuff for us to unpack, so let’s take a look at their highlight reel of features so you can decide if they have what you need.

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Lofty Features

Lofty stands out as a value for brokers and teams looking to increase agent production but can still be used by solo agents. It’s a cutting-edge lead generation and productivity platform designed to help attract, nurture, and convert high-quality leads efficiently. Using advanced AI-driven targeting, Lofty identifies motivated buyers and sellers, delivers exclusive leads, and automates follow-ups with smart CRM integration. You get leads from Google Ads, Facebook, AI Lead Engagement, Direct Mailers, and more.

The platform provides customizable landing pages, optimized ad campaigns, and real-time analytics to maximize conversion rates. With Lofty, agents can streamline their marketing efforts, reduce manual tasks, and focus on closing more deals while ensuring a steady flow of high-intent prospects.

Lofty stands out by offering seamless automation and smart insights, enabling teams to engage with leads at the right time with the right message. Team leads can also rollup performance and track & assign leads by agent and lead source with ease.

The platform’s intuitive dashboard simplifies lead tracking and follow-ups, while AI-powered nurturing keeps prospects engaged until they’re ready to buy or sell. Whether you’re an individual agent or a growing team, Lofty provides all the tools needed to scale your business and stay ahead in a competitive market in one intuitive platform.

Of all the features Lofty offers, there are some that shine brighter than others. I’m going to dive into those deeper for you in this review. 

As we go through these features, I want to encourage you to really think about them in terms of what will, or will not, be helpful to you and your business specifically. Alright, let’s dive in.

AI Copilot (Helps with Lead Insights and Forecasting)

Lofty’s AI Copilot is designed to enhance efficiency and productivity for real estate professionals by automating key tasks, streamlining workflows, and improving client interactions. One of the most impressive things about it is the ability to manage lead nurturing through AI-driven conversations. By automatically responding to inquiries, following up with potential clients, and providing personalized recommendations, AI Copilot ensures that no lead goes unnoticed. This is especially valuable in real estate, where timely responses can make the difference between securing a deal and losing a client to a competitor.

Another major benefit of AI Copilot is its ability to analyze vast amounts of data to provide actionable insights. It can evaluate market trends, suggest optimal follow-up strategies, and even predict which leads are most likely to convert. This allows you to prioritize your efforts effectively, focusing on high-value prospects instead of wasting time on unqualified leads. Additionally, the AI can assist in drafting emails, text messages, and marketing content, ensuring that your communication remains consistent and professional.

Beyond automation, AI Copilot enhances collaboration within teams by keeping everyone on the same page. It can update CRM records in real-time, provide reminders for important tasks, and integrate seamlessly with other tools agents use daily.

You’ll get lead scores, lead analysis, and smart suggestions to start. All of these are going to give you more insight into your leads activities, property info, how motivated they are etc. so you know when to nurture and what info to present. My favorite part is the lead score. It’s like having someone rate the leads on a scale of 1-10 for you. 

Their tracking of site users will show you what they’re interested in, and offer them listings that’ll fit that criteria. Another feature that I found  to be really cool is the communications analysis. It basically helps you tailor your conversations to your leads to make them flow more smoothly.  

Fun fact: You can add business goals for the team/individual agents and track them through closings, lead volume, commissions and revenue.  

Why it’s useful: I look at these features as the work smarter not harder suite. All of the insights and tracking are a great way to make you more efficient without you having to do the leg work, which is great when you’re a busy agent.

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Power Dialer  

I am sure you’re sensing a theme with my review here – take the repetitive tasks off my plate please. A power dialer is another way to save time. You just click to call the leads until you get someone, leave pre-recorded voicemails, schedule your follow-ups, and leave notes for the leads. You get a live transfer to you or available agents on your team when a call goes through. 

You can either make your own call lists for the dialer, or use the AI assistant to do it for you. The latter will determine your list based on if the leads are at a point where they need to be contacted. Plus, you’ll get scripting help for the call to help increase your success. Plus, Plus, it’s a 3 line dialer, so it’s calling three numbers at one time to really maximize efficiency. 

Just as you ignore numbers you don’t know, you too will probably be ignored sometimes. So, in order to let the potential clients know they should reach back out, you can have a text or voice message set up to automatically go out to those unanswered calls. This is important because without it you are missing out on a lot of potential clients. 

Why it’s useful:  Whether the leads you get are solid or not, you need to reach out to know, but that requires more time than you have. This is going to help you reach out to all of them without actually having to do it yourself so you don’t miss out, but also can be more efficient with your time.

Social Studio 

Social Studio is Lofty’s automated (yes, more automation) social media marketing tool. It’s simple…for you that is. This smart feature allows you to post to all of your social media platforms from one spot. You can also create automatic listing videos (that you don’t have to edit may I add). 

Here’s the cool thing, once you or your team’s listings sync from the MLS, all of your social channels that you integrated will automatically get posts for these. I really liked that you can also get new posts automatically ready to go out for any new status changes for a listing. That’s going to save you time, and keep your info current/top of mind for potential clients. You can have all your social content go straight to your website as well. 

Why it’s useful: IMO social media can be a necessary evil sometimes. This tool helps simplify social marketing, but also make it more effective by guiding you on what you should be putting out there so you can focus on actually selling.

SEO Optimized Customizable Websites 

Lofty prides themselves on their websites, and honestly, I can see why. They are aesthetically pleasing and high performing. 

Plus, their CMS really ups your game by making it super easy to create a custom website. 

They have nationwide MLS feeds to keep your listings up to date, and accurate. You can even add your own off-market listings. The websites also offer things like a mortgage calculator, home evaluations, and other lead engaging options. 

A bonus is their websites are SEO focused while still being customizable. One of the surprising/impressive things to me is how easy the editing is given all the custom options.. That often makes it too complicated and hard, but Lofty has done a good job of giving you tons of options in a user-friendly way.

Why it’s useful: Your website is a reflection of your brand, so you definitely want a say in it, but being a real estate agent doesn’t necessarily equal being a website developer. This way you can make the website your own, but quickly and easily, not like building an Ikea dresser. 

Zip Code Blast

The Zip Code Blast feature is a powerful tool that helps you target potential clients in specific geographic areas with high precision. By allowing you to send bulk outreach messages to leads within a chosen zip code, this feature ensures hyper-local marketing that reaches the right audience at the right time. This is especially useful for teams looking to dominate a particular neighborhood or expand their presence in new markets.

One of the key benefits of Zip Code Blast is its ability to generate more qualified leads efficiently. By focusing on a defined area, you can tailor your messaging to match local market trends, property values, and buyer or seller preferences. This targeted approach increases engagement and improves the likelihood of conversion. Additionally, automating outreach at scale saves agents time and effort while maintaining a personalized touch.

Another advantage is that Zip Code Blast helps you build brand awareness and establish your team as the local market experts. Consistently reaching out to prospects in a specific zip code reinforces name recognition and trust within the community. Whether promoting new listings, open houses, or market updates, this feature ensures that you stay top-of-mind among potential buyers and sellers.

Closely App

First thing I like about this is that no matter what subscription you choose, you get access to the app. The app itself has some cool features. 

For starters you can send push notifications to your clients for things like new listings they may like, or open houses. You can also chat with clients through the app with messaging/calls, which is nice to keep the conversation in an easy-to-use place. 

Beyond the communication, their Closely app will give you analytics on your clients to help you know what they are really interested in. For the clients looking to buy, it gives location based search for listings and loan recommendations. Typically, if you want to buy you also need to sell, so the app will give them an updated home value plus trends in home valuations. 

Fun Fact – for an upgrade you can customize your app to fit your branding and style.

Why it’s useful: You’re likely on-the-go more than not, so an app is always a helpful feature if it actually offers the right features. It’ll keep everything in one place, and this one offers insights for you to work with your clients better, plus helpful info for the client.

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Lofty Pricing

Lofty has 3 main packages to choose from – Core, Premier, and Enterprise. They offer a range of CRM packages tailored to real estate professionals, varying in features and pricing to accommodate different business sizes and needs.

Core Package

• Cost: Starts at $449 per month, with a one-time setup fee of $500.
• Users: Includes 3 users; additional users can be added at $15 per user per month.
• Features: Provides essential CRM functionalities suitable for individual agents or small teams.

Premier Package

• Cost: Starts at $699 per month, with a one-time setup fee of $1,000.
• Users: Accommodates up to 15 users; additional users can be added at $25 per user per month.
• Features: Includes all Core features, plus advanced tools such as Comparative Market Analysis (CMA), AI Assistant, and Social Studio.

Enterprise Package

• Cost: Starts at $1,499 per month, with a one-time setup fee of $2,000.
• Users: Supports up to 100 users; additional users can be added at $12 per user per month.
• Features: Encompasses all Premier features, along with multi-office views and options for white-labeling the product for larger brokerages or teams.

Additional Costs

• Text Packages: Range from $15 to $30 per month.
• ISA Dialer: $99 per month.
• Voice Packages: Range from $10 to $69 per month.
• MLS Fee: $5 per month.

It’s important to note that Lofty’s pricing can escalate with the inclusion of add-ons and additional features, potentially making it a significant investment for smaller businesses.

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Biggest Pros

Now for the fun stuff – the perks Lofty offers. They’ve got a lot going for them like their automation and customization options, they are full-featured, mobile-first technology, easy-to-use, and automated social media marketing. Let’s break these down. 

They are highly automated and customizable.

As I have mentioned numerous times, Lofty really brings it in the automation department. They’ve really focused on time-saving features throughout everything they offer. More importantly, while saving you time they haven’t taken away the ability to customize, so your branding is reflected, and any specific needs you have are met. 

There are tons of features. 

Lofty has really packed in the features. There is a solution for just about everything, which gives you tons of flexibility. You don’t really need to find any external solutions to combine with Lofty because they cover all of your bases. 

It’s easy-to-use.

Even with all the features Lofty offers, they’ve made their offerings pretty easy to use. This is the best combo – lot’s of choices, but not so complicated that you can’t actually benefit from them. It helps that once you set most things up it is on auto-pilot with all of their automation options. 

Their automated social media marketing is top notch.  

Yes, this is kind of a sub pro to automation overall, but it’s worth pointing out because it’s not common. Social media marketing is common, yes. But, having it automated the way Lofty has done is not common in this space and it’s very helpful. 

Biggest Cons

Everything has its drawbacks, but I have to say Lofty’s pros list outweighs it’s cons. That being said, there are still some cons we should note. Namely, the initial learning curve due to all of those features, and the price. 

There’s a learning curve.

While Lofty is easy to use overall, there’s still a learning curve that comes with all those features we love. In order to get the most out of Lofty you’ll want to take some time in the beginning to really learn how to use all of the tools, and get them set up to work for you with the automation. 

It does come with a higher price tag. 

This may not be a problem for some, but others may find the price associated with Lofty to be a little steep. Especially if you want to take advantage of the add-ons, it can really increase your monthly budget. 

Who’s Lofty best for?

Lofty can be used by individual agents, teams and brokers, but there are some categories of people within those that will benefit more than others. Now let’s pull out some of those categories, and you can see if you fall into any of them. 

It’s great for teams and brokerages that want one platform to fulfill all of their needs.

Lofty has you covered beginning to end, and for the price you’ll want to get as much out of them as possible. Brokerages and teams that don’t want to integrate with other platforms, and do want one solution, are a great fit for Lofty.  

It’s great for teams that are ready to grow and need help getting organized.

Lofty’s tools will set a team up for success on the backend with all of their customization that can be done to make it work for specific team needs. Once you’ve learned all the tools the automation will allow you and your team to focus on closing the deals and growing your business. 

It’s great for high volume individual agents.

This is one of the only ways Lofty makes much sense for individual agents. High volume agents typically have a higher budget, and have been around the block so they can more easily adjust to learning how to use all of Lofty’s tools. 

Who’s it not good for?

While everyone can use Lofty, should they? Probably not. Like any platform, there are a few categories of people that will not benefit as much as others from their services. In this case, there aren’t many, but let’s go over the few. 

It’s not that great for individuals starting out.

Lofty may take too much ramp up time and too much money, both of which you may not have if you are starting out and building your business on your own. While Lofty is best for teams and brokerages, it can also help high volume solo agents, but will be too much for the newbies. 

It’s not that great for teams wanting something basic.

For some people more is less. Lofty has a ton of features, and for teams that want to keep it simple this may be overwhelming, or a distraction to them. 

What other users say

I’ve given you my 2 cents on Lofty, but let’s see what everyone else is saying. By and large people are satisfied with Lofty. On major review sites they don’t hit a star rating below a 3.9 (which is pretty awesome). 

People are happy with the  ease of use they offer, and called out many of the intuitive features they were glad Lofty offered. Specifically, the data shared with them for teams along with the AI assistant. 

The one comment that didn’t line up from review to review, was the customer support. Some seemed very pleased while others were hoping for more. I will say, customer service is often a high-low topic in reviews for any service. 

It was encouraging to see that our take on Lofty’s platform and offerings seems to be pretty inline with what others have experienced. The features seem to have won over quite a few users, especially in comparison to other competitors’ feature options.

Lofty Alternatives

There are obviously quite a few players in this space, but only a handful that’re top contenders. If you fell into one of the “maybe shouldn’t play to pay” with Lofty categories, take a look at some of these alternatives. 

• Top Producer. If price was a concern, Top Producer is a little more budget-friendly. You won’t get as many avenues for the lead generation side, but they do cater more to solo agents.   
• Real Geeks. If you liked what Lofty offered, but you flying solo as an agent or with a smaller team, Real Geeks could be a good fit for you. They have a good full-featured CRM and lead gen options.  
• CINC. This one is an alternative mostly going to be based on your preference. In terms of features and price they are pretty comparable to Lofty, but will have some key differences as you dive into all of the details. 
• Follow Up Boss. If you have the lead gen covered, and the CRM part of Lofty is the most enticing, but you don’t want the learning curve, Follow Up Boss might be a good alternative. They are not an all-in-one solution, but you can integrate your other tools and benefit from their robust CRM. 
• Sierra Interactive. They are another pretty comparable alternative in terms of what they offer, but they have a strong SEO focus, which is different from others. They are a great option if you are a smaller team or indy brokerage. 

The Final Verdict

I have to say overall Lofty’s a solid platform that people really seem to like. They’re a good option for you if you’re a team or brokerage looking for an all-in-one solution and are ready to pay for quality. The only people I would say should maybe look at some alternatives are solo agents that just aren’t built up enough yet to justify the price. 

I would recommend diving deeper into their pricing by talking to one of their team members and making sure you understand the total cost once you customize the package with add-ons. Seeing how they stack up next to some alternatives in a more detailed way may help as well.