How To Get Real Estate Listings in 2024

You’re not alone if you struggle with how to get more real estate listings in 2024. The market isn’t easy right now for agents. It can feel like no one wants to sell. That’s thanks to high interest rates and limited options for finding a new house. 

So, what can you do?

You can still get more listings even in a tough market. 

We’ll dive into some practical and effective ways to build your business. You’ve probably heard the saying, “When everyone zigs, you zag.” These strategies will help you stand out. You can get an edge over other agents competing for the same business. 

Key Takeaways

• Check out expired listings. Dig into the ones that didn’t sell and what went wrong. This is a goldmine for new clients. 
• Mix it up. Combine digital and traditional strategies. Don’t put all your eggs in one basket. 
• Join a team. Find a team you click with and boost your success together. 
• Educate. Show expertise on social media and your website. Create short—and long-form social media content and blogs. 
• Create a landing page. Add a home valuation tool to get leads. 

Know Your Market

Knowing your market inside and out is key. 

Research and Analyze

• Local trends. What are the inventory levels? What about average home prices? Also, pay attention to how fast homes sell and for how much. Sellers want someone who understands the local scene. They’re more likely to price their homes to be competitive.
• Neighborhood insights. Attract sellers by knowing what makes their area special.

Get to Know People 

• Network with local businesses. Get to know local business owners. They can send referrals your way and are also a source of community insights. Show potential sellers you’re well-connected and in the loop about the area. 
• Go to community events. Show up as much as you can. Don’t be shy about chatting. People are more likely to trust a familiar face. Plus, it’s a great way to have fun and make new friends while boosting your business! 

Use Social Media Channels

Real estate is always evolving, and keeping up is key. It’s also a big part of getting more real estate listings. Social media is great for finding leads. 

In 2024, it’s all about using these platforms smartly and creatively.

Virtual Tours

• 360-degree tours. Create immersive experiences with virtual tours. You can then share them on social media platforms. It’s the perfect way to show sellers what you can do. Get them excited about listing with you. 
• Interactive features. Make listings more interactive with clickable hotspots. These can show amenities, features, and things about the neighborhood. Show potential clients how tech-savvy you can be. 

Livestream Open Houses

• Facebook and Instagram Live. Host live virtual open houses. Engage with viewers in real time. Answer questions and show a property’s best features. Show sellers you have the tools to market their homes and how you use them. 
• Schedule events. To attract interest, promote live-streaming events in advance. You know what they say– “show, don’t tell.” Let your skills and strategies do the talking for you to get new clients. 

Engaging Content and Storytelling

• Short videos. Highlight cool listing features. Offer quick tips for buying and selling. Share market updates with TikTok and Instagram Reels. 
• Instagram and Facebook Stories. Show your day-to-day life as an agent. Share behind-the-scenes moments, success stories and client reviews. Connect and show who you are. 
• Polls and Q&A. Engage your audience with interactive polls. Use Q&A sessions on Stories. Ask what they’re looking for in a listing agent. Address common concerns about buying and selling. It’s a way to connect with your followers and show you care. 

Targeted Ads 

• Targeted ad campaigns: Create super-focused social campaigns. Reach out to homeowners likely to sell based on their interests. Also, consider demographics and online behavior. It’s like your own marketing crystal ball. 
• Retargeting. Reach users who have already interacted with your content. Keep yourself on their radar. 
• Gather data. Use social media tools to track post and ad performance. Understand the content that’s most appealing to your audience. See what your audience loves the most, tweaking your strategy as needed. It’s all about staying flexible and giving the people what they want. 

Build Community and Engagement

• Join community groups. Hop on Facebook or NextDoor to find relevant groups. Jump into discussions, share your insights and be genuinely helpful. Then, when the time’s right, casually mention your services. Connect with more potential clients through a friendly approach. 
• Create your own group. Start your own community-focused social media group. Share trends, news and updates. You’ll be seen as the go-to area expert to build a loyal following. 

Video Marketing

Video marketing is more than just a way to showcase current listings. It’s also a fantastic way to attract new clients and listings. 

Build Your Brand

• Introduce yourself. Create a video introducing yourself and services. Chat about your experience and unique approach, and share some success stories. Don’t be afraid to brag a bit!
• Personal touch. Share your commitment to clients. Talk about your interest in real estate and your local market knowledge. Make yourself relatable and show you’re someone who they can trust. 
• Community involvement. Create videos of yourself going to local events.
• Personalized video messages. Introduce yourself in a video. Follow up with a video message after you meet a potential client. It’s more personal and memorable!

Client Stories

• Video reviews. Ask your happy clients to share positive experiences. Endorsements can be super convincing when a seller is choosing an agent. 
• Case studies. Create video case studies of your most successful deals. Share the challenges you experienced. Detail the creative solutions you came up with. It’s an excellent way to show off your skills as a problem-solver. 
• Before and after videos. Show how your suggested improvements increased the sale price or helped the home sell faster. 
• Record-breaking sales. Got any record-breaking deals? Share those stories. Show you’re proactive and get results. 

Educate 

• Local insight. Share regular content chatting about the local market. Talk about trends, average home prices and what sellers can expect. 
• Future trends. Offer insights into future market trends. Sellers want to know you’re on top of this ever-changing game. 
• Neighborhood highlights. Create videos showing the areas you serve. Focus on the schools, local businesses and amenities.
• Webinars. Offer webinars on topics relevant to sellers. Promote the events through emails and social media.

Use Tools and Technology

• Video consultation. Offer virtual meetings. It’s a convenient way for busy homeowners to get to know you.
• Walk through virtually. Use Zoom or a similar tool to do walkthroughs. Give feedback on what homeowners can do before their place goes on the market. 

Build a Home Value Landing Page

Create a landing page so potential sellers can quickly find their home’s value. This kind of page is perfect for generating leads and securing listings. 

You’re offering a quick, simple way for people to check their home’s value. Then, you can capture their contact info and start building a relationship. 

Here are a few tips to help you set up a landing page. 

Design and User Experience

• Clean, professional design. Use quality images and a simple layout. This builds trust and shows you mean business. Make sure the page looks great on mobile, too. 
• User-friendly. Keep the form short and sweet. Only ask for the essentials, like the address, property details and contact information. 
• Have a clear call to action. Your CTA should be prominent and specific, such as “Get Your Free Home Valuation Now.”
• Prioritize privacy. Add a quick privacy note. Users should know their info stays confidential. 
• Automate follow-ups. Set up automated email. These can thank users for reaching out. Add leads to an email drip campaign.

Optimize for Search Engines

• Keywords. Sprinkle relevant keywords throughout your content. 
• Local SEO. Use location-specific keywords. They’re less competitive than broad ones. This makes it easier for sellers to find you. 
• Meta tags and descriptions. Create a title tag with your main keywords. Write a meta description explaining the purpose of the page. Include keywords here too. 

Include Informative and Engaging Content

• Highlight benefits. Spell out the perks of having you value their home. 
• Include trust signals. Include client stories and ratings to appear more credible. 
• Explain the process. Give a quick rundown of the home valuation process. Include details on what they can expect. 
• Market insights. Share tidbits about the local real estate market and trends. Highlight the factors that affect home values. Keep this part fresh with regular updates.

Use Marketing and CRM Tools

• Sync it. Once you build your home valuation form, sync it with your CRM system. This way, you can capture and organize leads. Use your CRM to track interactions. Make sure to follow up with leads regularly. 
• Use automation. Set up automatic emails. These are sent over time to keep your leads warm. 
• Performance Tracking. Monitor traffic, bounce, and conversion rates.
• Keep optimizing it. Update your page regularly. Tweak your content, design and SEO elements. Base these changes on data and user feedback to keep things fresh and effective. 

Find Old and Expired Listings

Prospecting old and expired listings is a way to find new leads and listings. These homeowners have already shown interest in selling. This interest makes them prime candidates for your services. 

Here are a few things to remember when finding old listings and reaching out. 

Research Listings

• MLS access. Use your MLS to track down properties that didn’t sell. Look for homes that have been off the market for a while. This will minimize the risk of competing with other agents. You can also check sites like Realtor.com and Redfin for expired listings. 
• Public records. Dig into public records. Find properties that didn’t end up selling when first listed. 

Get Prepared

• Do an analysis. Once you find properties, look into their market value. Figure out why they didn’t sell the first time around. 
• Neighborhood information. Get the scoop on the neighborhood. Look at recent sales and the current market. 
• Personalized pitch. Develop a customized pitch for each homeowner. Show them how your approach is different and better than their last experience. Identify issues they’re facing and offer up solid solutions. 

Reach Out

• First contact. Give them a call to introduce yourself. Let them know you’re excited to help them sell their property. 
• Direct mail. You can send a personalized letter or postcard. Include success stories of similar properties and a call to action.
• Follow-up. Offer a free assessment. Provide an in-depth market analysis.
• Action plan: Lay out a specific marketing plan. 

A Few More Tips 

Here are a few more things to keep in mind: 

• Build a farm area. Market yourself to a particular community. It’s a powerful strategy for generating leads. Select your farm area through research and analysis. Build your presence and get deeply involved at the local level.
• Combine new and traditional strategies. Send out mailers or make cold calls. For cold calling to work, customize your approach and go in with in-depth knowledge. 
• Use who you know. Tap into your personal and professional network, including friends, family, and past clients. Use your CRM to ensure you don’t lose touch with past clients or leads. Keep those connections strong!
• Join a team. Working on a team means sharing leads. It also means having more access to marketing resources. Plus, you get to collaborate and support each other. 

Final Thoughts on How To Get More Real Estate Listings

You can do a ton to get more listings, no matter where you are in your career. This is true no matter what the market looks like. 

Embrace technology and build your personal brand. Try out different marketing strategies. With some creativity and persistence, you’ll secure new clients quickly!

Frequently Asked Questions

Is it hard to get clients as a new real estate agent?

Getting clients as a new real estate agent can be tough but definitely doable! 

Build a strong personal brand, engage with your community and use technology. 

Attract clients by networking, going to local events, and building trust and authority as an expert. Being persistent and proactive makes all the difference as a new agent!

How can realtors get more business?

Use a mix of smart strategies. Use technology, including CRM systems and social media, to connect with clients. 

Show people what makes you unique and trustworthy. Create engaging content, offer virtual tours and reach people with targeted ads. 

Don’t forget to keep in touch with your past clients and leads!

How do I get more listings in a low-inventory market?

Know your local market, and use that to your advantage. Network with local businesses. Attend community events to meet potential sellers. 

Look for For Sale By Owner properties. Homeowners may need your expertise to sell their homes faster and for a better price. 

Also, check old and expired listings. Reach out to homeowners with a fresh marketing plan and demonstrate how you’ll make a difference. 

How do I get real estate listings without cold calling?

Host free seminars, local workshops or webinars on home selling tips. Position yourself as an expert. 

Create valuable content. Examples include videos or blog posts about selling or getting your home ready to list. Share it on your site and social media. 

Share Reels and other short-form content on social media. Highlight more about your personal brand, what you do, and how you help sellers. 

You can also use videos to walk sellers through the process. 

Ask previous clients for referrals and testimonials to spread the word about your services.

Consider creating a home valuation landing page to capture lead information without cold-calling.