The 7 Best Real Estate Apps for 2024

Jim Gray, Lead Generation Expert9/23/2024

Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More

Finding the best free apps for real estate agents in 2024 or even paid ones that are effective and worth the money can be a game-changer for your business. Whether staying organized, managing listings or communicating with clients, having the right tools at your fingertips makes all the difference.

We’re diving into the top 7 must-have apps making real estate waves. They’re designed to help you work smarter, and most include free options.

Let’s get started!

Key Takeaways

  • Use technology to streamline operations: Embracing the right tools, from lead generation to open house management apps, can enhance efficiency and help you focus on building client relationships.
  • Stay competitive: Using the latest real estate apps and technology helps you stay ahead in a competitive market.
  • Enhance client communication and collaboration: Tools and apps help maintain strong, organized interactions with clients and team members.

The 5 Best Real Estate Apps

Best Overall : Zillow Premier Agent

A+

Top Features

: Great source of lead generation; Helps you connect with clients

Free with premium options available.

Key features:

  • Lead generation and management.
  • Integrated CRM tools.
  • Real-time lead notifications.

Zillow Premier Agent is a must-have for generating leads and effectively managing client relationships. It’s free, with the option for premium upgrades. The app offers broad tools to streamline your workflow.

Stay on your game with Zillow Premier Agent, from managing leads to tracking conversions.

While it’s an app with great potential value, there’s also high competition within the platform. Many agents are using it, so standing out can be tough. The premium features can provide additional tools, giving you an edge in lead generation and management.

show more
Zillow Premier Agent Pros
  • Widely recognized and trusted platform.
  • The interface is easy to use
  • Seamlessly integrates with Zillow listings
Zillow Premier Agent Cons
  • High competition
  • Premium features can get expensive

Homesnap Pro

A

Top Features

: Real-time MLS data access. Messaging system.

Free with premium options available.

Key features:

  • Real-time MLS data access.  
  • Client collaboration tools.
  • Integrated messaging system.

Homesnap Pro is one of the best free apps for real estate agents, and it also has premium features you can pay for. It’s known for real-time MLS data, helping you stay updated on the latest listings. You can communicate with clients directly on the platform, seamlessly sharing listings.

Homesnap Pro’s messaging system is another standout feature, ensuring all communication stays in one place.

Some of the more advanced features come with a cost, and to fully utilize the app, you may need to upgrade to a premium version. 

show more
Homesnap Pro Pros
  • Free access to MLS data
  • User-friendly interface
  • Client collaboration features are easy to use
Homesnap Pro Cons
  • Limited features in the free version
  • There may be delays in MLS data updates

Best Value: RPR Mobile

A

Top Features

: Provides instant, client-friendly report

Free

Key features:

  • Comprehensive access to property data.
  • Client-friendly reports.
  • Information about off-market properties.

RPR Mobile is a tool for agents who need quick, easy access to property data. The app offers a range of information, including valuable off-market property data. You can generate professional reports directly from the app.

The focus is primarily on data and reporting, so it only has some of the more comprehensive tools in other real estate apps. You might need additional apps to handle things like lead tracking or transaction management, but the ease of use and free property data access make it a popular tool for many agents.

show more
RPR Mobile Pros
  • Free access to extensive property data
  • User-friendly interface
  • Generate reports easily
RPR Mobile Cons
  • Limited to property data and reports
  • No transaction management features

Best for Solo Agents: DotLoop

A-

Top Features

: Allows you to close deals virtually

Free with premium options available.

Key features:

  • Digital transaction management.
  • Document storage and sharing.
  • E-signature capabilities.

Dotloop is an app that streamlines the transaction process for real estate agents. It allows you to manage documents and secure e-signatures, making it easy to keep your transactions organized in one place.

The digital transaction management system in the app helps you handle everything from contracts to closing without paper documents.

A big benefit of Dotloop is the integration options. It’s a flexible option for agents using multiple platforms.

One downside is that the interface can be challenging to navigate initially, and upgrading to premium can be expensive, especially if you only need some of the features.

show more
DotLoop Pros
  • Simplifies transactions
  • Secure and legally binding e-signatures
  • Integrates with other tools well
DotLoop Cons
  • There may be a learning curve for new users
  • Limited offline functionality

Curb Hero

B

Top Features

: free, great automation to keep you organized

Free

Key features:

  • Open house management tools.
  • Lead capture with QR codes.
  • Digital sign-in sheets.

Curb Hero is one of the best free apps for real estate agents designed to make your open houses more efficient. 

The app provides customizable digital sign-in sheets. It uses QR codes for fast, easy lead capture. Curb Hero modernizes the open house experience and helps you stay organized by automatically sorting and storing lead information.

The functionality is, however, pretty limited to this specific area.

If you’re looking for a broader set of tools or a comprehensive CRM, you’ll probably have to use other apps or platforms to meet all your needs.

show more
Curb Hero Pros
  • Completely free to use
  • Streamlines all of your open house processes
  • Modern lead capture features
Curb Hero Cons
  • Limited to open house functions
  • Doesn't have some advanced features found in paid apps

Trello

B

Top Features

: customized task lists, collaborative features

Free with premium options available.

Key features:

  • Customizable boards and task lists.
  • Integrates with other productivity tools.
  • Collaborate on team projects.

Trello is a project management app. While it’s not specifically for real estate, it helps many agents stay organized. The app lets you create customized task lists and boards so that everything from lead generation to closing deals can be tracked in one place.

If you work on a team, Trello’s collaborative features are especially beneficial, keeping everyone on the same page.

Even though Trello isn’t specifically for real estate, the flexibility makes it adaptable to any workflow.

show more
Trello Pros
  • Customizable and versatile
  • Facilitates easy collaboration
  • The free version offers plenty of functionality
Trello Cons
  • It is not specifically designed for real estate
  • Some features require a paid upgrade

Slack

B

Top Features

: good integrations, great collaboration tool

Free with premium options available

Key features:

  • Real-time team communication.
  • Collaboration and file sharing.
  • Integrates with other productivity apps.

Slack is a real-time communication tool that lets real estate teams keep in touch. 

The app includes features for instant messaging, file sharing, integration, and many productivity tools. 

You can use Slack to coordinate within your team or to keep clients in the loop. It’s a centralized communication hub but not specifically tailored to real estate.

The free version is robust but limits your message history, which becomes a downside if you need to reference past conversations.

Slack is great for communication and collaboration in a fast-paced environment.

show more
Slack Pros
  • Streamlines team communication
  • Versatile options for integration
  • User-friendly interface
Slack Cons
  • The free version limits message history
  • It can be distracting to have too many notifications
Experts are here to help (FREE)

Speak with an industry expert agent advisor. Together we will find the best solution based on your goals and needs.

What Are the Key Categories of Real Estate Tools for Agents in 2024?

The right tools are extremely important when crushing it in real estate. In 2024, the best tools fall into a few categories.

We’ll detail some of these categories below.

Marketing Tools

Marketing tools and apps help you get your properties noticed by potential buyers. The tools help you create, manage and distribute marketing materials. Using marketing tools, build your brand, promote listings and reach a larger audience.

The right marketing tools can significantly boost visibility and sales through traditional print, email campaigns or social media ads.

Visualization Tools

These changes how buyers experience properties. With augmented reality, virtual tools and 3D floor plans, you can provide buyers with an immersive listing experience without them ever stepping foot on the property.

These tools help buyers see themselves in a space and can set you apart from other agents.

Lead Generation Tools

Lead generation tools help you attract buyers and sellers, fill your pipeline and keep your business thriving. From referral programs and networking events to social media campaigns, the right lead gen tools ensure you’re always connecting with people interested in your services.

These apps and tools automate capturing leads, letting you focus on relationships and closing deals.

Open House Management Solutions

Open houses can be chaotic, but apps and management solutions make it easier. 

Use them to stay organized and manage every aspect of your open house, from scheduling and promotion to visitor tracking and follow-up.

These features let you interact with potential buyers instead of managing logistics.

Social Media Management

Social media is a powerful tool for agents, but it’s time-consuming to manage. Social media management tools schedule posts, track engagement, and manage multiple platforms from one dashboard.

Keep a consistent online presence and generate leads without spending all day on social media.

Productivity Apps

To increase your efficiency, consider the best free apps for real estate agents focusing on productivity. Productivity apps are anything that helps you stay organized and on track. 

Trello, highlighted above, is a good example of a productivity app.

Streamline daily tasks and free up time to focus on serving your clients.

Communication Tools

Slack is an example of a collaboration tool that helps you communicate and work with colleagues in real-time.

These keep you in the loop so you can respond quickly.

Stay coordinated, reduce email clutter and make decisions quickly.

Conclusion: Embracing Technology in Real Estate

In today’s real estate market, embracing technology isn’t an option. It’s a necessity. 

The right tools can elevate every part of your business, from marketing and lead management to open house management and client communication.

Whether it’s the best free apps for real estate agents or its paid options, technology helps you work smarter while staying organized and connected.

Save time when you integrate these apps and tools into your daily routine and enhance your services to clients. 

 

About the Author

Jim Gray got licensed in 2013 and sold 57 houses in his first year. Over the next 6 1/2 years he went on to sell 437 homes with a small team. He went on to manage the lead generation department of the 13th largest expansion team at Keller Williams and designed lead generation and conversion systems for 60 agents in 7 locations in 4 states that drove 600 home sales in a 2 year period. Jim currently does real estate team development and coaching for some of the largest real estate teams in the country.

Last Updated: 9/23/2024