The 5 Best Real Estate Apps for 2023
Editorial Note: We sometimes earn a small commission from partners listed. This never affects editor opinions or evaluations. More
If you are in the real estate field, you know how essential it is to have the right technology. Fortunately, there are several apps out there that make life easier. But which one is right for you? We evaluated dozens of apps focusing on everything from lead generation to available properties already listed on the MLS before deciding on the best of the best.
Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves (…and of course the quantity, quality, and type of service they provide). Here are the nine best real estate apps proven to help you take your business to the next level.
The 5 Best Real Estate Apps
- Best Overall : Zillow Premier Agent
- Best Value: RPR Mobile
- Best for Real Estate Teams: ConnectTeam
- Best for Solo Agents: DotLoop
- Best for New Agents: CINC
Best Overall : Zillow Premier Agent
Why we chose it: The Zillow Premier Agent App is the ultimate real estate com app for realtor leads. It allows realtors to engage with home shoppers online so they can yield more conversions.
This app for real estate is recommended as it works on a highly visible marketplace platform. It serves as a mobile office allowing you to touch base with clients when you are on the move. It lets you make instant updates in the system.
You can use the app to invite clients to join your network. You can also assign tasks to your team for more efficient management.
It also offers features such as:
- A listing help center with all necessary forms and documents
- Agent messaging
- Call capabilities
- Reminders and notifications
- E-signatures
- Task organization
- Custom notes
Pricing:
- Generally cheapest zip codes start ~$200/mo spend
- Affordable markets work out to about $20/lead and the pricier markets can be $100/lead or more
- Flex model payment is a percentage of commissions
- Attractive interface
- Allows for more efficient management
- Easy to use
- Customization features are lacking
- Customization features are lacking Can’t schedule ad removal
Best Value: RPR Mobile
Why we chose it: RPR Mobile is a realtor app designed to help agents deliver data backed answers to clients instantly. You can use your location to search on and off market residential and commercial properties and get information like mortgage info, flood zones, distressed data, mapping, demographics, schools, neighborhoods, and market trends. You can create reports and share them instantly with clients and colleagues.
The app can also perform advanced tasks such as:
- Comparative Market Analysis
- Buyer tours
- Searching based on walk and drive time
- Traffic count analysis
- School searches
- Parcel boundary display
- Search area drawings
- Searches by distance
The app also has an online learning center that lets you become more familiar with its features and capabilities. You can learn via an eBook, webinar, printable and tutorial.
Apps are available for a variety of industry segments including:
- Residential
- Commercial
- Broker/owner
- Appraiser
- Association
- MLS
Pricing: The RPR app is free to use for members of the National Realtor Association.
- Available for different industry segments
- Provides information for on and off market properties
- Can be used to set up buyer tours
- Some users complain that the app crashes often
- Only available to NRA members
Best for Real Estate Teams: ConnectTeam
Why we chose it: The ConnectTeam real estate com app is a great way to bring your real estate office on the road with you. It allows you to efficiently complete daily operations such as communications, filling out forms, schedule creation, employee time tracking, signature collection and more.
Its easy schedule creation allows you to drag and drop events into your schedule and see possible conflicts and updates in real time. It offers digital forms and task management that automates your processes saving you time and money. It provides accurate employee tracking that seamlessly integrates with payroll software.
Its communication features include one on one chats, group chats and virtual training. It will remind your team about communication that has not yet been read.
Key features include:
- Easy scheduling
- Task management
- Payroll integration
- GPS time tracking
- Digital forms and checklists
Pricing: There is a free plan available, but it costs $29 a month to access premium features.
- All in one features
- Attractive user interface
- Good customer support
- Some integrations are in development and may be hard to access
Best for Solo Agents: DotLoop
Why we chose it: The DotLoop app for realtors simplifies paperwork tasks by offering them in a digital format. It allows agents and teams to edit forms, collect signatures, collaborate, and automate compliance. Users will spend less time on paperwork and more time on growing their business.
The app provides a library of forms that you can download or upload into different systems making for an all-in-one experience. Its ability to automate compliance helps agents provide a superior experience to their clients. It provides a virtual system that you can use from anywhere.
You can use the app to scan docs from your phone, manage your tasks, and make counter offers in seconds so you can close deals on-the-go.
Key features include:
- Listing sharing
- eSignature collection
- Transaction management
- Integration with CRM and back office
Pricing: Agent plans start at $31 per month. There is also a premium option as well as a free trial available.
- Provides a superior client experience
- Allows for easy document tracking
- Signature fields need to be reworked
- Takes a long time to use
Best for New Agents: CINC
Why we chose it: The Cinc real estate app is an all-in-one lead generation and conversion platform. It allows agents to connect with buyers and sellers who are serious about making deals.
The app works as a personal concierge. It allows you to monitor incoming leads, get potential clients on the phone, and qualify them eliminating the need to message back and forth. This makes for a time saving solution.
It allows you to manage your pipeline so you can focus on the hottest leads. It also has features such as task management and automated reminders. It is commission based and does not require any contracts or commitments.
Key features include:
- Superior communication tools
- Effective lead generation
- A central dashboard
- Automated messaging
- Customer relationship management
Pricing: The standard platform is free, but the Pro Platform is $1500 a month. There is no free trial.
- It can be accessed from anywhere
- Time saving
- All in one platform
- Expensive
- Interface requires regular updates
Honorable Mentions
We had a high bar in picking the best of the best real estate apps. These tools didn’t make the cut (frankly, they’re not as great as our top picks – but were also heavily considered).
Cloud Agent Suite
Editor’s Score: A-
Best Feature: Creates compelling live presentations for clients
This app for realtors provides agents with advanced tools so they can take advantage of listing alerts, lead generation and CMAs. It primarily focuses on CMAs which is essential in closing deals. It also allows agents to create comprehensive reports and presentations that convert. It can also be used to conduct 3D home tours, property reports, and fliers.
The app will assist agents in creating landing pages that automatically send CMAs and listing alerts. They keep homeowners updated on the activity of their property. Buyers can also compare their homes to similar ones in other neighborhoods to get accurate valuations.
It sends automatic listing alerts to potential buyers branded to your image which is a powerful way to nurture leads.
Key features of the app include:
- Creation of CMA reports
- A multiple listing service search
- Templates for landing pages
- Report generation
Pros:
- Nurtures buyer leads
- Easy to use
- Focused on CMA but offers other features
Cons:
- Search engine could be more detailed
- More pricing information needed on website
Pricing: You must contact a sales rep for an estimate. Free trials are available.
LionDesk
Editor’s Score: A-
Best Feature: Improves client conversion
This best realtor app focuses on CRM but also offers a variety of other features. It can create Facebook ads, set task reminders, and send video texts.
Its 3rd party lead imports will keep leads from falling through the cracks. Its text2sell feature allows you to use shortcode on fliers so you can generate leads via text. It enables agents to set up team distribution for leads so your entire team can work to boost conversions.
The video email and texting capabilities, power dialer, AI lead follow up, and contact filtering helps you have better conversations. The transaction management, performance reporting, email newsletters, and shared campaign templates help you close more deals. Scheduled and bulk emails and texts, 3rd party integrations, and task reminders help you get more organized.
Key features of LionDesk include:
- Custom landing pages
- Transaction management
- Scheduled messaging
- Contact management
Pros:
- Allows agents to respond to communication quickly
- Good customer support
- Assists with business organization
- Increases closed deals
- Improves client conversations
Cons:
- Prone to glitch or crash
- Can be complicated to use
Palm Agent One
Editor’s Score: B+
Best Feature: Automatically provides close to accurate estimates
Why we chose it: This app for realtors advertises itself as the best net sheet and closing cost app platform. Its marketing and sales solutions allow you to grow revenue for your business.
The app is a top choice for net sheets and closing cost estimates. It offers county specific closing costs, title and escrow rates and other fees providing users with a leg up on the competition. It allows you to create fliers and videos that will help you build your brand.
Palm Agents assists you with providing engaging social media graphics and home reports that your clients will love. Its actionable insights will help you determine what’s working and what’s not. It provides new and exciting tools that will keep you on the cutting edge.
It also offers tutorials, support, and training so you can use the app to your advantage.
Key features include:
- Closing cost estimates
- Brand building features
- Home report generation
- Valuable analysis and insights
Pros:
- Easy to use
- Engages customers
- Data driven insights
Cons:
- Could be improved for mobile
- Doesn’t work in all areas
Pricing: You must fill out a form to receive a quote. Free trials and plans are not available.
Close.IO
Editor’s Score: B+
Best Feature: Offers multiple integrations
Why we chose it: The Close.IO app for realtors is not specifically made for real estate agents, but it targets salespeople making it the next best thing. It provides different options for sales reps and sales leaders. Reps can access advanced communication features like call, email, SMS, and video while leaders can take advantage of call coaching, reporting, custom fields and activities, and integration.
The app allows you to automate your workflow with templates, SMS, video, power dialer, and more. It cuts out admin work so you can do more in less time. It will do 90% of your job providing all-in-one capabilities.
It will also help you cut costs by simplifying your tech. Its powerful tools allow you to integrate with any software. It offers customer support that will help you keep your team in the loop.
Key features include:
- Reporting
- Advanced messaging and communications
- Zoom integration
- Coach calling
Pros:
- Useful email templates
- Simplifies tech to save you money
- Keeps your team in the loop for optimal team management
- Cuts out admin work to save you time
Cons:
- VOIP function could use improvement
- Lacks field customization
Pricing: Pricing starts at $30 per user. There is a free trial option, but no free plans are available.
So, which one of these is the best real estate app? That will depend on your professional needs. But hopefully this article gets you off to a good start.
Which will you be adding to your tech suite?
What are Real Estate Apps?
Real estate apps can be downloaded on mobile devices to help agents improve their productivity and efficiency. Most are focused on helping a buyer find a house or helping a seller understand what their homes are worth. There are other general purpose apps that agents may find useful, but they don’t focus on real estate.
Our Methodology:
Our in-house real estate experts spent hundreds of hours researching, scoring, and ranking the top real estate apps on the market. We looked at everything from pricing and ease of use to the specific real estate industry features that are available. We’ve ranked and rated each tool on 6 different factors to come up with the very best real estate apps. The short version of factors considered are:
- All in One Capabilities: The app you use should provide various functionalities, so you don’t have to use multiple apps to get through your busy day.
- Simple to Use: The app should be simple to use so it saves you time on important tasks.
- User Profiles and Communication Features: The app should allow multiple users to communicate through it effectively.
- Easy Onboarding Process: It should be easy to add users to the system.
- Push Notifications: The app should provide important notifications and alerts.
- Specialized Design: It’s best to find an app specifically designed for real estate users so it is optimized to deal with real estate needs. Designs can be even more specialized to deal with real estate tasks, assist buyers and sellers, and so on.
