The Best Real Estate Lead Generation Companies (2025 Updated!)

Why we chose it: MoveLeader is a lead service that can quickly become an agent’s best friend. Specializing in exclusive, local leads, MoveLeader provides high-quality leads directly to an intuitive dashboard. All leads are local to your chosen zip code, vetted, and delivered in real-time to ensure that you have the best opportunities to close deals.

MoveLeader is focused on reliability and a commitment to expanding the coverage of the real estate agents who use the service. The company’s founder wanted to find a smarter, more efficient way for agents to connect with motivated sellers. MoveLeader is a tool that delivers results, helping real estate agents grow their business with confidence.

Why we chose it: Sold.com is a platform that specializes in helping buyers and sellers through the real estate transaction process. However, they also offer a partner center that allows agents to apply to be considered for their exclusive network. Here’s a summary of how they operate:

How Sold.com Works: The services Sold.com provides to clients includes matching them with the best agent for their situation. If you demonstrate that you are effective in providing excellent customer service and closing deals, the platform will send more referrals your way.  How an agent appears on the Sold.com report depends on their individual performance history which is taken directly from MLS data, consumer reviews and the agents history working with Sold.com referrals. **It is recommended that you start with four zip codes in order to really get the ball moving.

How to Join: Joining Sold.com is easy. All you need to do is fill out their sign-up form. The platform will send you an outline stating the terms of partnership. If you agree to the terms, your profile will be activated, and you can start growing your business.

Agent Referral: Agents on Sold.com will get a chance to receive 25% off their Guaranteed Display program if they refer another agent. The Guaranteed Display increases your local market presence as well as your presence within the algorithm.

Why we chose it: Wise Pelican is an incredible tool that allows you to send customized postcards to potential buyers and sellers in your area. The templates they have are tried and true, tested across the US, and can get you high quality leads that are exclusive to you. You also don’t need to have a minimum order size so you can use it to mail your sphere or customize the postcards to each part of your farm.

My favorite part? You can create lists based on the radius around a specific address, the subdivision name (when available), or draw a polygon on a map. You can also upload your own lists and then select which lists you’d like to include in the mailing. You can even save a “do not mail” list to automatically remove those addresses from future mailings if you choose.

Wise Pelican will then scrub and update your list according to the USPS National Change of Address database so that your postcards are getting delivered to the right homeowner, which is a big plus for making sure you’re spending your lead generation budget wisely.

One tactic that works really well is sending postcards with an “automatic valuation”.  It lets you mail postcards with unique links / QR codes for recipients to find out how much their home is worth. This is a great lead generation strategy for prospects thinking about selling their home.  Each link is unique to the address and the system captures the recipient’s email address so you know who is requesting seller valuations.  Follow-up with homeowners that have requested seller valuations to obtain listing appointments by offering a more “accurate” in-person valuation.

Wise Pelican’s integrated mail tracking means that you can easily track the postcards as they pass through the mail, so you know when your real estate postcards are delivered. If you’re mailing on behalf of someone else in your team or brokerage, they can even create their own login to track their campaigns and look at the number of responses.

Direct mail may seem old school, but hey, if it makes dollars, it makes sense, right?

Why we chose it: Wise Pelican is an incredible tool that allows you to send customized postcards to potential buyers and sellers in your area. The templates they have are tried and true, tested across the US, and can get you high quality leads that are exclusive to you. You also don’t need to have a minimum order size so you can use it to mail your sphere or customize the postcards to each part of your farm.

My favorite part? You can create lists based on the radius around a specific address, the subdivision name (when available), or draw a polygon on a map. You can also upload your own lists and then select which lists you’d like to include in the mailing. You can even save a “do not mail” list to automatically remove those addresses from future mailings if you choose.

Wise Pelican will then scrub and update your list according to the USPS National Change of Address database so that your postcards are getting delivered to the right homeowner, which is a big plus for making sure you’re spending your lead generation budget wisely.

One tactic that works really well is sending postcards with an “automatic valuation”.  It lets you mail postcards with unique links / QR codes for recipients to find out how much their home is worth. This is a great lead generation strategy for prospects thinking about selling their home.  Each link is unique to the address and the system captures the recipient’s email address so you know who is requesting seller valuations.  Follow-up with homeowners that have requested seller valuations to obtain listing appointments by offering a more “accurate” in-person valuation.

Wise Pelican’s integrated mail tracking means that you can easily track the postcards as they pass through the mail, so you know when your real estate postcards are delivered. If you’re mailing on behalf of someone else in your team or brokerage, they can even create their own login to track their campaigns and look at the number of responses.

Direct mail may seem old school, but hey, if it makes dollars, it makes sense, right?