2025’s Best Real Estate Lead Generation Companies
Our top picks are based on features they offer, pricing, and reviews from real estate agents themselves (…and of course the quantity, quality, and type of leads produced).
The Best Real Estate Lead Generation Companies of 2025
- Best Budget-Friendly Leads : KeyLeads
- Best Pre-Foreclosure Leads: MoveLeader
- Best for Seller Leads: CINC
- Best for Listings: Property Leads
- Best For Pay at Closing: Sold.com
- Best for Solo Agents: Market Leader
- Best Postcard Company: Wise Pelican
- Best Social Media Leads: Top Producer Social Connect
Best Budget-Friendly Leads : KeyLeads

Top Features
: Fresh data and contact information, quality seller leads that are exclusive to youKeyLeads isn’t just another lead generation tool; it’s a unique way for agents to get access to potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads are 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.
Once you start your subscription service, you gain access within 48 hours to a stream of potential sellers and pre-foreclosure leads.
You can then call, text, direct mail, or email your leads as you best see fit. You’ll also get notifications in real-time as they’re added. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.
My favorite part is that the targeted leads show signs of seller intent so that you can maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.
You get your leads directly in the KeyLeads platform, or you can pipe them straight into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms.
- Seamless integrations
- Targeted leads show signs of seller intent
- Get leads within 48 hours
- No buyer leads
- Requires a subscription
Best Pre-Foreclosure Leads: MoveLeader

Top Features
: Ensures that your leads are complete with name, email, phone number and that they are exclusive to youMoveLeader is a lead service that can quickly become an agent’s best friend. Specializing in exclusive, local leads, MoveLeader provides 6 high-quality leads directly to an intuitive dashboard weekly. All leads are local to your chosen zip code, vetted, and delivered within 48 hours to ensure that you have the best opportunities to close deals.
MoveLeader is focused on reliability and a commitment to expanding the coverage of the real estate agents who use the service. The company’s founder wanted to find a smarter, more efficient way for agents to connect with motivated sellers. MoveLeader is a tool that delivers results, helping real estate agents grow their business with confidence.
A lead guarantee is one of the things that sets MoveLeader apart from other real estate lead generation services. If leads are low in your area, they’ll help you to expand your coverage – and canceling is easy.
Plus, you can pull your leads straight into your CRM. MoveLeader integrates directly with Zapier so you can pull leads into nearly any system or workflow with ease.
Agents also get access to exclusive resources that teach you how to sell these leads and work with sellers to close deals faster.
- Leads & contacts are easy to export
- Exclusive leads in your targeted areas
- Cancel anytime
- No buyer leads
- Takes more time to work these leads
Best for Seller Leads: CINC

Top Features
: Best-in-class technology, easy to learn platformCINC is one of the best lead generation solutions for teams and brokerages because they are able to pull in leads from a number of different sources. Leads come from paid search google ads, paid ads on social media channels like Facebook and Instagram, and unique product offerings. Because of this one-of-a-kind solution, you can get ahold of leads that are at different points in the home buying/selling process. It does come at a higher price point though because the leads are more high quality, so pricing for solo agents starts $899/month and $1,399/month for teams.
Google advertisements typically mean that someone is looking to make a real estate move fairly quickly, so those are best to give to newer agents on the team who might not have as much experience. Leads coming from social media channels are really low cost, but often do require more nurturing, so experienced agents are able to boost their pipeline.
CINC is also great because they are one of the only real estate lead generation companies to offer team listing ads. These ads quickly connect to your MLS to display an ad (that automatically updates) with your office listings. Using Facebook and Instagram’s best-in-class predictive targeting, ads are pushed to users most likely to be interested in your listings based on their recent activity.
These ads are also optimized specifically for mobile, which is where a good chunk of prospects are actively searching. Lead ad forms drive 10%+ conversion rate on mobile while increasing contact validity by pulling in the user’s contact information. CINC also makes it really easy to identify the hottest leads first. Costs typically stay under $5 per lead, and around 40% of leads from Team Listing Ads indicated they would be interested in touring the listing they clicked on originally.
Plus, they have a Guaranteed Sales Program which provides teams and agents a risk-free return on their investment by guaranteeing closed transactions. To determine this, CINC has built a proprietary Conversion Playbook and Success Program that clearly explains what teams and agents must do to succeed. If, while following the program, the team or agent does not close a minimum number of transactions in the first year, CINC will continue providing the platform for free until those transactions happen and the investment is recouped. The minimum number of transactions depends on eligibility and dynamics of market. A product expert from CINC can help you determine what you qualify for.
- Leads come from a number of different sources
- Customizable lead nurture integrated with lead gen
- Easy to identify hottest leads first
- No contract required
- Perfectly tailored for teams and brokerages
- Not as cheap (but definitely higher quality)
- Small learning curve for certain features
- Customization options are lacking
Best for Listings: Property Leads

Top Features
:- Perfect for Listing-Focused Agents
- Exclusive, High-Intent Seller Leads
- Makes It Easy to Grow Your Listing Pipeline
Why we chose it: Property Leads gives you some of the warmest seller leads you’ll find. These aren’t passive homeowners or casual looky-loos — they’re people who just asked for a cash offer. That means they’ve already decided they want to sell, which puts you in the perfect position to step in, build trust, and show them how listing with an agent can maximize their equity.
Unlike most seller leads where you’re starting cold, Property Leads hands you homeowners who have already raised their hand and said, “I want to sell my house.” Your job is to guide them through the pros and cons of a quick investor sale vs. a full-price listing and help them make the smarter financial decision.
My favorite part – Property Leads is more than just lead delivery — it’s a conversion challenge that rewards skilled agents. If you’re great at building relationships and walking sellers through their options, these leads can become some of your best listings. You get a warm conversation starter and the opportunity to control the upside of the transaction, not just chase cold prospects.
- Leads are warmed through cash offer forms
- Provides real, motivated seller leads
- Warm conversation starter – you’re stepping in as the better option, not cold-pitching
- Requires skillful follow-up
- Not instant closings
Best For Pay at Closing: Sold.com

Top Features
: Delivers a steady stream of new prospective clients at no upfront costSold.com is a platform that specializes in helping buyers and sellers through the real estate transaction process. However, they also offer a partner center that allows agents to apply to be considered for their exclusive network. Here’s a summary of how they operate:
How Sold.com Works: The services Sold.com provides to clients includes matching them with the best agent for their situation. If you demonstrate that you are effective in providing excellent customer service and closing deals, the platform will send more referrals your way. How an agent appears on the Sold.com report depends on their individual performance history which is taken directly from MLS data, consumer reviews and the agents history working with Sold.com referrals. **It is recommended that you start with four zip codes in order to really get the ball moving.
How to Join: Joining Sold.com is easy. All you need to do is fill out their sign-up form. The platform will send you an outline stating the terms of partnership. If you agree to the terms, your profile will be activated, and you can start growing your business.
Agent Referral: Agents on Sold.com will get a chance to receive 25% off their Guaranteed Display program if they refer another agent. The Guaranteed Display increases your local market presence as well as your presence within the algorithm.
- Saves time
- Mentor helps with transaction
- Join for free
- Improves sale outcome
- Algorithm can be confusing
- Must sign contract
- Agents are ranked by performance which can negatively impact new agents
- Does not integrate with CRMs
Best for Solo Agents: Market Leader

Top Features
: Straightforward and easy to use, guaranteed number of exclusive leadsMarket Leader truly covers everything for you. They offer lead generation, lead nurturing, automation, a robust CRM, website build outs and more. You will get a done-for-you internet lead generation option, property search friendly website, and lead nurturing that approaches the follow-up from different angles. Just give Market Leader your credit card, wait five days, and then POOF, you’re ready to go.
With Market Leader, you can set a budget with their in-house marketing team and begin generating leads immediately by using Google or Facebook PPC. And, like waving a magic wand, leads begin to drop into the CRM. These leads get tagged upon import and automatic touch campaigns can be launched based on the tag applied. Something I love is Market Leader’s lead volume commitment. They give you a certain number of leads each month. Market Leader calculates how many leads you can support and offer you a contract based on that. They even take it a step further, and offer Network Boost which can bring you an average of 25+ leads for just $399, every month (for you and only you) in whatever city/cities you are looking to target as well.
In addition to their excellent lead gen, For a long time, Market Leader was the primary strategic CRM vendor for Keller Williams Realty. So, most of the core features of this product were designed in large-scale, real-world scenarios with literally thousands of agents working every day on the platform. You can easily create listing alerts, develop and deploy electronic touch campaigns, and you can text directly from the platform interface to potential clients and leads. Their robust dashboard display helps you look at your business and set priorities for lead generation.
Market Leader is a great option if you want an all-in-one solution. Their products by themselves may not be the best on the market, but combined they are truly a powerhouse that will streamline your lead gen and make you as efficient as possible. Their additional offerings will get you even more leads and help you grow your business further, all through one company to keep you efficient.
- Simple to set up
- Cost effective for the single agent
- Lead volume commitment
- Marketing automation
- Web development tool may not be advanced enough for some agents
- No SMS messaging
- Not great for teams
- CRM takes time to customize
Best Postcard Company: Wise Pelican

Top Features
: A great way to get your brand out there and get exclusive, high-quality leads. They don’t have any minimumsWise Pelican is an incredible tool that allows you to send customized postcards to potential buyers and sellers in your area. The templates they have are tried and true, tested across the US, and can get you high quality leads that are exclusive to you. You also don’t need to have a minimum order size so you can use it to mail your sphere or customize the postcards to each part of your farm.
My favorite part? You can create lists based on the radius around a specific address, the subdivision name (when available), or draw a polygon on a map. You can also upload your own lists and then select which lists you’d like to include in the mailing. You can even save a “do not mail” list to automatically remove those addresses from future mailings if you choose.
Wise Pelican will then scrub and update your list according to the USPS National Change of Address database so that your postcards are getting delivered to the right homeowner, which is a big plus for making sure you’re spending your lead generation budget wisely.
One tactic that works really well is sending postcards with an “automatic valuation”. It lets you mail postcards with unique links / QR codes for recipients to find out how much their home is worth. This is a great lead generation strategy for prospects thinking about selling their home. Each link is unique to the address and the system captures the recipient’s email address so you know who is requesting seller valuations. Follow-up with homeowners that have requested seller valuations to obtain listing appointments by offering a more “accurate” in-person valuation.
Wise Pelican’s integrated mail tracking means that you can easily track the postcards as they pass through the mail, so you know when your real estate postcards are delivered. If you’re mailing on behalf of someone else in your team or brokerage, they can even create their own login to track their campaigns and look at the number of responses.
Direct mail may seem old school, but hey, if it makes dollars, it makes sense, right?
- Easy to set up without design skills
- Extremely affordable
- No minimum orders
- Direct mail can take time to ramp up
- Takes a few days from start to receive postcards
Best Social Media Leads: Top Producer Social Connect

Top Features
: Great nurture capability, social media bio information captureTop Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your lead production and really helps reduce your workload in the process, making them the best option for social media leads.
They use your potential clients social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added. Bonus, this will help you get better contact info, and make your conversations easier!
I love that Social Connect combines social media advertising with automated multi-channel lead nurture to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with!
Something I like even more is that it brings you buyers with intent, not just looky loos. You set your target city and your budget, then let them take over. Top Producer Social Connect will create active and sold listing ads from your MLS database and display them on your Facebook and Instagram. Best part is those ads are highly targeted ensuring you are reaching leads with interest in buying.
Top Producer Social Connect technology has been thoughtfully tweaked and tested over the past year to help enhance their social lead generation for you, and the experience your leads will have. They are an affordable option and their social media approach hits a large market to help increase your lead base, while also giving you everything you need for successful follow-up conversations.
- Longer tail for lead nurture
- Texting follow-up capabilities
- Exclusive leads
- Done-for-you social media advertising
- Automation design interface has a small learning curve
- Team option is for a maximum of 25 agents
- Only social media lead gen
With one-on-one help and personalized recommendations, we guide you to the best fit for your business.