The Best Real Estate Lead Generation Companies (Updated!)

Why we chose it: Real Geeks is an end-to-end solution that supports all facets of online lead generation and is great for solo agents. They use three main components: MLS integrated agent websites that are SEO-friendly and custom branded, full CRM capabilities, and done-for-you-lead generation. 

Their lead creation and nurturing combined with past client follow-up ensures nothing slips through the cracks. Essentially with Real Geeks your entire web presence, inbound lead flow, and CRM management is taken care of for you. This is what makes Real Geeks the best overall lead generation system with supporting tools. 

With Real Leads by Real Geeks, you get marketing automation and a solution for getting more buyer and seller leads through social marketing and paid search. Their campaigns are tailored and constantly tweaked specifically for you and your market. This coupled with their CRM, allows you to take care of your leads from start to finish. A bonus feature that will save you a ton of time is their Reactive Responses feature that helps trigger your CRM to follow up with the right potential clients by checking for some key behaviors (i.e. frequently checking the same listing, adding favorites, or visiting your site multiple times). 

Something I love about Real Geeks is that they optimize their websites for SEO, helping you get the “free” leads as well! They have independent designers that can customize the design and use out of the box SEO configuration to make sure your site is doing as much work for you as possible, and getting you more organic leads to help with your budget. 

If you are looking for high conversion rates, lots of customization options, and a CRM that will be integrated with your lead generating website, Real Geeks is definitely a top contender for you. They offer a quick way for solo practicing agents and small Teams to create a brand identity with a supporting website and have immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. 

Why we chose it: CINC is one of the best lead generation solutions for teams and brokerages because they are able to pull in leads from a number of different sources. Leads come from paid search google ads, paid ads on social media channels like Facebook and Instagram, and unique product offerings. Because of this one-of-a-kind solution, you can get ahold of leads that are at different points in the home buying/selling process.

Google advertisements typically mean that someone is looking to make a real estate move fairly quickly, so those are best to give to newer agents on the team who might not have as much experience. Leads coming from social media channels are really low cost, but often do require more nurturing, so experienced agents are able to boost their pipeline.

CINC is also great because they are one of the only real estate lead generation companies to offer team listing ads. These ads quickly connect to your MLS to display an ad (that automatically updates) with your office listings. Using Facebook and Instagram’s best-in-class predictive targeting, ads are pushed to users most likely to be interested in your listings based on their recent activity.

These ads are also optimized specifically for mobile, which is where a good chunk of prospects are actively searching. Lead ad forms drive 10%+ conversion rate on mobile while increasing contact validity by pulling in the user’s contact information. CINC also makes it really easy to identify the hottest leads first. Costs typically stay under $5 per lead, and around 40% of leads from Team Listing Ads indicated they would be interested in touring the listing they clicked on originally.

Plus, they have a Guaranteed Sales Program which provides teams and agents a risk-free return on their investment by guaranteeing closed transactions. To determine this, CINC has built a proprietary Conversion Playbook and Success Program that clearly explains what teams and agents must do to succeed. If, while following the program, the team or agent does not close a minimum number of transactions in the first year, CINC will continue providing the platform for free until those transactions happen and the investment is recouped. The minimum number of transactions depends on eligibility and dynamics of market.  A product expert from CINC can help you determine what you qualify for.

Why we chose it: Market Leader truly covers everything for you. They offer lead generation, lead nurturing, automation, a robust CRM, website build outs and more. You will get a done-for-you internet lead generation option, property search friendly website, and lead nurturing that approaches the follow-up from different angles. Just give Market Leader your credit card, wait five days, and then POOF, you’re ready to go. 

With Market Leader, you can set a budget with their in-house marketing team and begin generating leads immediately by using Google or Facebook PPC. And, like waving a magic wand, leads begin to drop into the CRM. These leads get tagged upon import and automatic touch campaigns can be launched based on the tag applied. Something I love is Market Leader’s lead volume commitment. They give you a certain number of leads each month. Market Leader calculates how many leads you can support and offer you a contract based on that. They even take it a step further, and offer Network Boost which can bring you an average of 30 leads for just $300, every month (for you and only you) in whatever city/cities you are looking to target as well.

In addition to their excellent lead gen, For a long time, Market Leader was the primary strategic CRM vendor for Keller Williams Realty. So, most of the core features of this product were designed in large-scale, real-world scenarios with literally thousands of agents working every day on the platform. You can easily create listing alerts, develop and deploy electronic touch campaigns, and you can text directly from the platform interface to potential clients and leads. Their robust dashboard display helps you look at your business and set priorities for lead generation.

Market Leader is a great option if you want an all-in-one solution. Their products by themselves may not be the best on the market, but combined they are truly a powerhouse that will streamline your lead gen and make you as efficient as possible. Their additional offerings will get you even more leads and help you grow your business further, all through one company to keep you efficient. 

Why we chose it: Zurple is in the end-to-end platform class of lead generation solutions for real estate agents, with a focus on Google ads and social media lead gen. They build you a customizable and personally branded website that integrates with your local MLS feed and connects to their CRM. Where they really shine is their lead nurturing. It is intuitive and highly targeted ensuring you are focused on the right leads Zurple has warmed up for you. 

One of the things that makes Zurple different is its integration ability. While some lead generation systems are “dumb,” meaning the user designs all lead generation activities, Zurple’s tech connection gives it access to extensive consumer data pools. This data models consumer behavior, and based on behavior, the system can create triggers and deliver highly customized content to a lead. Kind of like the way it feels when Netflix or Amazon magically put stuff in front of you that you were thinking about…. just for real estate agents. Pretty awesome, right? 

Zurple has follow-up nurture strategies centered around email. While email is powerful and, if well done, can be effective, texting is becoming the predominant way to generate follow-up responses from leads. But, there can be a fair amount of content customization if you don’t like Zurple’s templated emails.

Why we chose it: Top Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your lead production and really helps reduce your workload in the process, making them the best option for social media leads. 

They use your potential clients social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added. Bonus, this will help you get better contact info, and make your conversations easier!  

I love that Social Connect combines social media advertising with automated multi-channel lead nurture to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with!

Something I like even more is that it brings you buyers with intent, not just looky loos. You set your target city and your budget, then let them take over. Top Producer Social Connect will create active and sold listing ads from your MLS database and display them on your Facebook and Instagram. Best part is those ads are highly targeted ensuring you are reaching leads with interest in buying. 

Top Producer Social Connect technology has been thoughtfully tweaked and tested over the past year to help enhance their social lead generation for you, and the experience your leads will have. They are an affordable option and their social media approach hits a large market to help increase your lead base, while also giving you everything you need for successful follow-up conversations. 

Why we chose it: KeyLeads isn’t just another lead generation tool; it’s a unique way for agents to get access to potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads are 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.

Once you start your subscription service, you gain immediate access to a stream of potential sellers and pre-foreclosure leads. New leads flow in as they’re generated.

You can then call, text, direct mail, or email your leads as you best see fit. You’ll also get notifications in real-time as they’re added. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.

My favorite part is that the targeted leads show signs of seller intent so that you can maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.

You get your leads directly in the KeyLeads platform, or you can pipe them straight into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms.