The Best Real Estate Lead Generation Companies (2025 Updated!)

Real Geeks is an end-to-end solution that supports all facets of online lead generation and is great for solo agents. They use three main components: MLS integrated agent websites that are SEO-friendly and custom branded, full CRM capabilities, and done-for-you-lead generation. 

Their lead creation and nurturing combined with past client follow-up ensures nothing slips through the cracks. Essentially with Real Geeks your entire web presence, inbound lead flow, and CRM management is taken care of for you. This is what makes Real Geeks the best overall lead generation system with supporting tools. 

With Real Leads by Real Geeks, you get marketing automation and a solution for getting more buyer and seller leads through social marketing and paid search. Their campaigns are tailored and constantly tweaked specifically for you and your market. This coupled with their CRM, allows you to take care of your leads from start to finish. A bonus feature that will save you a ton of time is their Reactive Responses feature that helps trigger your CRM to follow up with the right potential clients by checking for some key behaviors (i.e. frequently checking the same listing, adding favorites, or visiting your site multiple times). 

Something I love about Real Geeks is that they optimize their websites for SEO, helping you get the “free” leads as well! They have independent designers that can customize the design and use out of the box SEO configuration to make sure your site is doing as much work for you as possible, and getting you more organic leads to help with your budget. 

If you are looking for high conversion rates, lots of customization options, and a CRM that will be integrated with your lead generating website, Real Geeks is definitely a top contender for you. They offer a quick way for solo practicing agents and small Teams to create a brand identity with a supporting website and have immediate lead flow without a lot of time invested. And because Real Geeks is so robust, many agents use it as their global business CRM and integrate it with all their lead sources. 

CINC is one of the best lead generation solutions for teams and brokerages because they are able to pull in leads from a number of different sources. Leads come from paid search google ads, paid ads on social media channels like Facebook and Instagram, and unique product offerings. Because of this one-of-a-kind solution, you can get ahold of leads that are at different points in the home buying/selling process. It does come at a higher price point though because the leads are more high quality, so pricing for solo agents starts $899/month and $1,399/month for teams.

Google advertisements typically mean that someone is looking to make a real estate move fairly quickly, so those are best to give to newer agents on the team who might not have as much experience. Leads coming from social media channels are really low cost, but often do require more nurturing, so experienced agents are able to boost their pipeline.

CINC is also great because they are one of the only real estate lead generation companies to offer team listing ads. These ads quickly connect to your MLS to display an ad (that automatically updates) with your office listings. Using Facebook and Instagram’s best-in-class predictive targeting, ads are pushed to users most likely to be interested in your listings based on their recent activity.

These ads are also optimized specifically for mobile, which is where a good chunk of prospects are actively searching. Lead ad forms drive 10%+ conversion rate on mobile while increasing contact validity by pulling in the user’s contact information. CINC also makes it really easy to identify the hottest leads first. Costs typically stay under $5 per lead, and around 40% of leads from Team Listing Ads indicated they would be interested in touring the listing they clicked on originally.

Plus, they have a Guaranteed Sales Program which provides teams and agents a risk-free return on their investment by guaranteeing closed transactions. To determine this, CINC has built a proprietary Conversion Playbook and Success Program that clearly explains what teams and agents must do to succeed. If, while following the program, the team or agent does not close a minimum number of transactions in the first year, CINC will continue providing the platform for free until those transactions happen and the investment is recouped. The minimum number of transactions depends on eligibility and dynamics of market.  A product expert from CINC can help you determine what you qualify for.

Sold.com is a platform that specializes in helping buyers and sellers through the real estate transaction process. However, they also offer a partner center that allows agents to apply to be considered for their exclusive network. Here’s a summary of how they operate:

How Sold.com Works: The services Sold.com provides to clients includes matching them with the best agent for their situation. If you demonstrate that you are effective in providing excellent customer service and closing deals, the platform will send more referrals your way.  How an agent appears on the Sold.com report depends on their individual performance history which is taken directly from MLS data, consumer reviews and the agents history working with Sold.com referrals. **It is recommended that you start with four zip codes in order to really get the ball moving.

How to Join: Joining Sold.com is easy. All you need to do is fill out their sign-up form. The platform will send you an outline stating the terms of partnership. If you agree to the terms, your profile will be activated, and you can start growing your business.

Agent Referral: Agents on Sold.com will get a chance to receive 25% off their Guaranteed Display program if they refer another agent. The Guaranteed Display increases your local market presence as well as your presence within the algorithm.

Market Leader truly covers everything for you. They offer lead generation, lead nurturing, automation, a robust CRM, website build outs and more. You will get a done-for-you internet lead generation option, property search friendly website, and lead nurturing that approaches the follow-up from different angles. Just give Market Leader your credit card, wait five days, and then POOF, you’re ready to go. 

With Market Leader, you can set a budget with their in-house marketing team and begin generating leads immediately by using Google or Facebook PPC. And, like waving a magic wand, leads begin to drop into the CRM. These leads get tagged upon import and automatic touch campaigns can be launched based on the tag applied. Something I love is Market Leader’s lead volume commitment. They give you a certain number of leads each month. Market Leader calculates how many leads you can support and offer you a contract based on that. They even take it a step further, and offer Network Boost which can bring you an average of 25+ leads for just $399, every month (for you and only you) in whatever city/cities you are looking to target as well.

In addition to their excellent lead gen, For a long time, Market Leader was the primary strategic CRM vendor for Keller Williams Realty. So, most of the core features of this product were designed in large-scale, real-world scenarios with literally thousands of agents working every day on the platform. You can easily create listing alerts, develop and deploy electronic touch campaigns, and you can text directly from the platform interface to potential clients and leads. Their robust dashboard display helps you look at your business and set priorities for lead generation.

Market Leader is a great option if you want an all-in-one solution. Their products by themselves may not be the best on the market, but combined they are truly a powerhouse that will streamline your lead gen and make you as efficient as possible. Their additional offerings will get you even more leads and help you grow your business further, all through one company to keep you efficient. 

Wise Pelican is an incredible tool that allows you to send customized postcards to potential buyers and sellers in your area. The templates they have are tried and true, tested across the US, and can get you high quality leads that are exclusive to you. You also don’t need to have a minimum order size so you can use it to mail your sphere or customize the postcards to each part of your farm.

My favorite part? You can create lists based on the radius around a specific address, the subdivision name (when available), or draw a polygon on a map. You can also upload your own lists and then select which lists you’d like to include in the mailing. You can even save a “do not mail” list to automatically remove those addresses from future mailings if you choose.

Wise Pelican will then scrub and update your list according to the USPS National Change of Address database so that your postcards are getting delivered to the right homeowner, which is a big plus for making sure you’re spending your lead generation budget wisely.

One tactic that works really well is sending postcards with an “automatic valuation”.  It lets you mail postcards with unique links / QR codes for recipients to find out how much their home is worth. This is a great lead generation strategy for prospects thinking about selling their home.  Each link is unique to the address and the system captures the recipient’s email address so you know who is requesting seller valuations.  Follow-up with homeowners that have requested seller valuations to obtain listing appointments by offering a more “accurate” in-person valuation.

Wise Pelican’s integrated mail tracking means that you can easily track the postcards as they pass through the mail, so you know when your real estate postcards are delivered. If you’re mailing on behalf of someone else in your team or brokerage, they can even create their own login to track their campaigns and look at the number of responses.

Direct mail may seem old school, but hey, if it makes dollars, it makes sense, right?

Top Producer Social Connect is a full-service social media lead generation solution. Social Connect elevates your lead production and really helps reduce your workload in the process, making them the best option for social media leads. 

They use your potential clients social media habits as their bait. It’s pretty cool – they create ads targeting people in your desired locations, and once they click the ad their info from their social media bios is automatically added. Bonus, this will help you get better contact info, and make your conversations easier!  

I love that Social Connect combines social media advertising with automated multi-channel lead nurture to help you get and close more leads. Their nurture also lasts for at least 4 months, making sure your leads are engaged. Another perk, their follow-up is immediate and through text. It includes market reports along with relevant and engaging content that helps your leads through the home buying process while also ensuring they don’t forget you’re the one they should work with!

Something I like even more is that it brings you buyers with intent, not just looky loos. You set your target city and your budget, then let them take over. Top Producer Social Connect will create active and sold listing ads from your MLS database and display them on your Facebook and Instagram. Best part is those ads are highly targeted ensuring you are reaching leads with interest in buying. 

Top Producer Social Connect technology has been thoughtfully tweaked and tested over the past year to help enhance their social lead generation for you, and the experience your leads will have. They are an affordable option and their social media approach hits a large market to help increase your lead base, while also giving you everything you need for successful follow-up conversations.