13 Ways Real Estate Agents Leverage LinkedIn to Generate Leads

Chiang,Mai,,Thailand,,Jul,27,,2019,:,A,Women,HoldsNetworking is an important part of being a successful real estate agent. A strong network of connections and relationships can help you figure out how to generate real estate leads, find new clients, and close deals.

One of the best ways to build your network is through LinkedIn. LinkedIn is a professional social networking site where you can connect with other professionals in your industry. It’s a great place to share your resume, post articles, and connect with others in your field.

1. Start by Building Your Profile

In order to get the most out of LinkedIn, you should develop a robust and professional profile. This will help you attract connections and build relationships with other professionals.

Your profile should include your work history, education, and skills. You should also write a short summary about yourself, your interests, and your goals. Finally, list your contact information so people can easily connect with you.

If possible, ask some of your current colleagues and clients if they would be willing to leave you a review. Reviews provided by colleagues can be strongly influential when potential customers view your profile.

By creating a profile showcasing your unique value proposition, you can connect with people who may be interested in what you offer.

2. Include a Professional Headshot

Chiang,Mai,,thailand,Dec,21,2016,:,Apple,Macbook,ProA professional headshot is the first thing potential employers will see, and it’s crucial that you make a good first impression (so avoid any awkward selfies).

Your headshot should be high quality and show off your best features. It’s also important to choose the right clothing and background. Your headshot should show you as polished and put-together, you know like someone they would actually want to work with.

If you’re unsure how to take a good headshot, there are plenty of online tutorials, or you can hire a professional photographer. The investment is worth it because a good headshot works for you even when you are offline.

3. Make Connections To Generate Quality Leads

LinkedIn is a popular way to connect with people in your industry and find leads. By following the right people and connecting with them, you can generate leads that can lead to sales. Move beyond the people you know and seek to broaden your circle with influential people in your industry.

Connecting with influential people in real estate-adjacent industries such as mortgage brokers, appraisers, and home flippers will also help you stay up-to-date on trends and best practices, which will help improve your business.

Plus, people in these fields work with customers every day who could use the services of a real estate agent. Building these relationships can generate referrals and leads that will benefit you in the future.

4. Join the Right LinkedIn GroupsFemale,Real,Estate,Agent,Offer,Home,Ownership,And,Life,Insurance

LinkedIn groups are a great way to market your business. By joining a group relevant to your industry or product, you can connect with people with similar interests, also known as potential customers and partners.

For example, participating in groups related to real estate will also help you generate leads (also consider checking out our review of the best real estate lead generation companies) and build name recognition.

LinkedIn groups provide a forum for professionals to share ideas and connect with others in their industry. Agents can post questions and announcements to the group, which can help them generate leads. Additionally, joining groups can help agents connect with potential clients and referral partners.

5. Identify Potential Connections Inside and Outside of your Network

LinkedIn makes it easy to find professional connections in your industry and even worldwide. There are many ways to find relevant connections, but one of the most effective ways is using LinkedIn’s search feature, which is free with a basic account.

The best way for real estate agents to search for potential customers and clients is to filter by geographical area.

For example, if you are a real estate agent in Austin, Texas, then you’ll want to find connections around Central Texas. From there, you can also narrow your search by company size, location, or job title. Once you’ve narrowed your search, use LinkedIn’s filtering features to help you get to the most relevant leads.

6. Don’t Miss the Chance to Convert Profile Views

You might be surprised to hear that some people don’t take the time to follow up with individuals who view their profile. What a missed opportunity!

The people who view your profile are likely to be looking for someone with your skills. It takes just a few minutes to send a note introducing yourself and sharing a few things about your work.

Finish off your note with an offer to connect, and voila! You now have the chance to turn that casual profile view into a lead.

7. Make Use of LinkedIn’s Tools and Integrations

Social,Media,Communication,Networking,Online,ConceptTo maximize your lead generation efforts, you can take advantage of several LinkedIn tools and integrations. Sales Navigator, LinkedIn Pulse, GetProspect, and LinkedIn’s Free Search function are all great tools real estate agents can use to generate leads.

For example, Sales Navigator allows agents to see 2nd and 3rd-degree connections for others in their network. With a little research, you can find out who might be interested in buying or selling a home.

LinkedIn Pulse is a perfect tool for sharing articles about the real estate industry with your network. Real estate agents use LinkedIn Pulse as a way to share their own content, as well as content from other sources. This tool helps agents generate high-quality leads.

GetProspect is a tool that allows agents to see who has been visiting their LinkedIn profile and export the data into a CSV file. With GetProspect, agents can quickly create lists of potential leads based on criteria like location, age, or job title. And because GetProspect integrates seamlessly with LinkedIn, agents can easily find contact information for each lead.

Using GetProspect is a great way to quickly gather information about potential leads, so agents can focus on the ones that are most likely to result in sales. And since it’s all done online, agents can work from anywhere they have an internet connection.

Plus, it’s a great way for agents to find potential leads by searching for Free Search keywords related to real estate. Again, building relationships with your connections on LinkedIn is key to generating leads through these tools.

8. Engage Meaningfully With Your Network

When you’re networking, it’s important to reach out to your connections personally.

This means not sending out mass-produced messages but taking the time to add a personal touch. For example, if you’re connecting with someone on LinkedIn for the first time, make sure to include a personalized message with your request.

Attention to detail is especially important when you’re trying to build relationships with potential clients or employers. Adding a personal touch shows that you genuinely care about the person you’re contacting and are interested in building a relationship.

Networking is all about building relationships. Adding a personal touch is the best way to widen your circle with authentic relationships. So take the time to reach out to your connections in a meaningful way – they’ll appreciate it!

9. Like + Share Relevant Content ThoughtfullyHilversum,,Netherlands,-,Februari,06,,2017:,Social,Media,Are,Trending

Likewise, you should ensure that all content you like and share with your network reflects your professional values.

So, avoid controversial topics, and remember that the purpose of LinkedIn is to facilitate professional connections and offer a platform to share content that fuels professional growth and development.

Your LinkedIn network is a valuable professional resource, so it’s important to carefully consider the value and veracity of the content you share. Ensure all your posts and updates are helpful, informative, appropriate, and relevant. This will help you build stronger relationships with your connections and make the most of this valuable networking tool.

10. Create Content Around Trending Topics

Keep an eye on what is trending when creating content to share. To establish yourself as an expert in your field, you should create content relevant to your professional network’s concerns and interests.

For example, as a real estate agent, you should be on the lookout for current events impacting financing, real estate market conditions, future forecasts, and valuation trends.

11. Offer Something of Value

Networking is, at least in part, transactional in nature. We build our professional networks from people who share our interests and values. As you build your sphere of influence, consider what you can offer to colleagues and potential connections.

For example, offering a quick chat to talk about their needs or an initial home valuation can be a great way to break the ice and begin building a professional connection.

12. Sign up for a LinkedIn Premium account

Young,Woman,Using,Smart,Phone,social,Media,Concept.LinkedIn offers different membership levels, but the most beneficial features are only available to those with a Premium account.

A Premium account unlocks features that make it easier to connect with others.

For example, you can see who has viewed your profile and how you’re connected to them. You can also send InMail messages to people who aren’t in your network. This allows you to reach out to potential contacts and strengthen relationships with current connections.

A Premium account also gives you access to more information about people searching for people like you. The basic LinkedIn account lets some profile viewers stay masked. With a premium account, you can access information about everyone who views your profile.

13. Use Hashtags to Target the Right Audience

We all know hashtags have become an increasingly popular way to track what people are talking about on social media, but they can also be used to target specific audiences on LinkedIn.

By adding relevant hashtags to your LinkedIn profile and posts, you can connect with potential clients and colleagues interested in the same topics.

Consistent Effort is the Key for Successful LinkedIn Lead Generation

It’s important to remember that building relationships on LinkedIn takes time and consistent effort. Just like Rome, you won’t be able to create connections and generate leads overnight.

Start by connecting with people you know, then expand your network by joining groups and participating in discussions. Share relevant content with your connections and provide helpful insights in LinkedIn groups. These simple, consistent actions will widen your sphere of influence and help you reach a broader audience.

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 12/8/2023