RealScale

RealScale
realscale
5.00
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/ based on 12 reviews

Pricing

RealScale can help you accelerate your growth. There are several packages to choose from depending on the size and scale of your real estate business. Standard pricing below:

PlatformManaged TC On DemandPlatform + Managed TC
1-10 users3/Month MinimumCustom Solution
$199/mo +$15/additional user$500 setup + $200/transactionVolume Pricing

RealScale Reviews

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5.00/5

based on 12 reviews

Agent Advice verified reviews: Businesses can’t pay to alter or remove their reviews.

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Easy to use & super efficient

The system is so easy to use, super-efficient, and helps keep all our files and dates organized! As a TC managing a high volume of files, this system has been an amazing tool to keep all my transactions running smoothly! Highly recommend to all brokers and agents!

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Amazing Transaction Tool!

This tool is so easy to use and keeps everything organized and right at my fingertips. Inputting data is quick and knowing that everything is in one place and easy to access gives me great peace of mind when multiple transactions are happening at the same time. The reporting functionality works very well. It is definitely a well-thought-out transaction management system that is extremely efficient!

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Very intuitive platform!

I have used RealScale for over three years and it is by far the most intuitive transaction management system I have used in my 12 year career. It allows agents, brokers and transaction coordinators to have one platform to help communication and stay organized. The report feature is helpful to keep track of personal sales trends and the broker dashboard is a great tool to encourage our fellow agents. The development team is consistently providing updates and improvements and is listening to broker/agent feedback to provide the functions we need so that we can concentrate on sales instead of being bogged down with the back end tasks.

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Finally - As close as you can get to an all in one CRM

It's always been so frustrating the 20+ applications we need to use as REALTORS. RealScale is on the way to resolving that. To have CRM, contract management and financial tracking all in one tool is phenomenal! Highly recommend!

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Best Transaction Management Tool

RealScale has been the best transaction management tool I have used. It is incredibly user friendly and the amount of functions is amazing! I love being able to keep all of my communications, documents, and timelines in one place. The reporting data is super helpful to help measure my monthly and yearly growth to make sure I am hitting my goals! Highly recommend RealScale to any agent needing more helpful resources to run their business.

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The best transaction management system....

I've been using RealScale for a couple of years now and the functionality is great. All my real estate transactions are kept in one place. It allows me to reference documents, timelines, and communicate with my team. The reporting capabilities are also nice. I'm now able to keep track and compare my progress from year to year.

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So easy to use

RealScale is so easy to use! I love how I am able to keep documents and timelines in one place. I use it to set and measure my goals. Plus it keeps my database up to date. It is clear that it was built to help real estate agents. Love it!

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RealScale is a staple of my business and I don't think I could grow my team as well without it. I'm able to look at agents production at a glance whenever I want. We use it when we coach our agents, looking at their lead sources and patterns of growth. And the transaction management is so simple and easy to use. I'd recommend it to any team leader or broker that's looking to grow their business and increase their agent's production.

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Our team loves RealScale! Having a listing coordinator, transaction coordinator , and over 30 agents on the team its a great system to keep everyone informed on the status of a file! Easy and simple to use unlike the other transaction softwares on the market.

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RealScale is basically Mission Control for my brokerage. I login and know immediately if I need to turn any commission disbursements, as well as see how the brokerage is performing compared with years past, and what are revenue pipeline looks like for the near future. Our TCs love it. They have one place to login and know exactly what their task list looks like for the day & week. We literally couldn't operate without it.

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I'm really starting to play with the goal features and my god I love this system, I'm so glad we switched.

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RealScale takes the headaches out of running a residential brokerage. We have one easy-to-use system that takes care of the most tedious parts of the business. Agents simply upload their new transactions and brokers can quickly review for compliance and approve commission disbursements. We have every past deal with all related files going back to 2014, and we can access this information immediately from any web browser. The system also creates leasing invoices and tracks payments, and it tallies all of the agent's earnings for a quick 1099 report to simplify year-end accounting. When we needed to transition to working remotely, it was a completely seamless experience. RealScale has honestly become the backbone of our brokerage.

Screenshots

About

RealScale provides the reliable backbone that high-performing teams and brokerages rely on to grow their businesses with less friction. They’re obsessed with systems and efficiency and have iterated their internal processes over thousands of transactions. The platform and managed services allow you to focus on the unique marketing and client service challenges that all brokerages, teams, and agents face while they organize and handle the back office and transaction management details. While you handle growing your business, RealScale helps you make sure the trains all run on time. Less HR headache, less compliance headache, and less surprises. Allowing agents to focus on more growth and real scale.

They provide a central location to more efficiently manage everything related to listings and contracts. Think of it as a powerful tool to manage tasks for your deals to keep them moving and stay on top of all deadlines. The system is purpose-built to help make sure your transactions go smoothly and to reduce overhead time on contract and listing related admin as possible. 

Alexander Glidden, COO and co-founder, says “We believe that a broker’s time is best spent with their agents, and an agent’s time is best spent with their clients; our system exists to make administration quick and easy to allow our users more time to focus on what’s important.”

RealScale Manages:

  • 20,152 Transactions
  • $22,205,553,196 Volume
  • 104,000 Users
  • 97,399 Documents

How does it work for the average independent brokerage?

  • The brokerage uses RealScale to manage the work related to getting a listing on the market (gathering documents, tracking tasks, coordinating with the team, managing listing milestones). 
  • Once a property is under contract, agents upload the signed contract documents.
  • From there, the broker can track the progress of the contract, and agents may submit the transaction for compliance review right in the system.
  • After closing, the system tracks real-time analytics on how the business is performing and helps the broker set goals for his or her team. 

Why brokers choose RealScale:

  • RealScale is easier to use than other, more complex brokerage management systems. One central theme heard in agent and broker feedback is that it’s much simpler and easier to use than other tools out there. 
  • Pricing varies based on your teams needs. 
  • Great support. Sometimes agents can be nervous about having to learn a new tool. The RealScale team is very hands-on with onboarding to help overcome this hurdle.

Best features:

  • Clean UI: Other transaction management tools on the market are clunky, difficult to use, and distract you with clutter and unnecessary information/features. They make you spend a lot of time messing with the settings and the interface and do unnecessary labor just to complete simple tasks. 
  • Reporting is solid.  The analytics features give you immediate insight into how your business, your agents, and your marketing sources are performing. None of the other tools on the market have as robust and easy to use production analytics. Many have minimal reports, and often require time-consuming configuration to see them and understand them. With their reporting, you can get clear insights on your business with production analytics features like agent performance, GCI per lead source, year over year trend reports, etc. As with most things in business, having clear data enables you to spend your time optimizing the business, where you will see the highest ROI on your time.
  • Data entry is reduced due to automation features and simple UI. Entering transactions and submitting for compliance is much quicker than other systems.
  • Generating commission disbursement authorizations and lease invoices takes about 20 seconds, rather than 5-10+ minutes with some other transaction management systems. 

Other notable features: 

  • store important documents
  • create commission disbursement authorizations and lease invoices
  • automatically sync important contract milestones to your Google/Apple/Outlook calendar
  • automatically gather reviews from clients
  • automated agent recruiting

Closing thoughts:

There’s a lot of administration surrounding listing properties, ensuring compliance on contracts, and getting paid commission. This work is tedious and not fun. Many agents and brokers get by without using a transaction management tool, but that’s not a scalable operation. Using a tool like RealScale for this work makes things easier and helps agents avoid mistakes. 

FAQs

RealScale currently integrates natively with FollowUpBoss. Because most brokerages use several different tools to help run their business more effectively, one of the biggest areas of opportunity is to increase the number of integrations.

They don’t have a mobile app but do consider themselves mobile-first. The mobile site works exactly the same (and just as well) as the desktop site. You can access app.transactify.re from your phone browser and do everything you need there. In fact, one client reported he can check the marketing reports on his phone while he’s riding up ski lifts.

Unlike other tools, the RealScale team handles all the work of onboarding and training all agents and office staff in a brokerage, so there is very little time needed from the actual broker.

Chris Heller Headshot

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 8/17/2022

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