RealScale

RealScale provides the reliable backbone that high-performing teams and brokerages rely on to grow their businesses with less friction. They’re obsessed with systems and efficiency and have iterated their internal processes over thousands of transactions. The platform and managed services allow you to focus on the unique marketing and client service challenges that all brokerages, teams, and agents face while they organize and handle the back office and transaction management details. While you handle growing your business, RealScale helps you make sure the trains all run on time. Less HR headache, less compliance headache, and less surprises. Allowing agents to focus on more growth and real scale.

They provide a central location to more efficiently manage everything related to listings and contracts. Think of it as a powerful tool to manage tasks for your deals to keep them moving and stay on top of all deadlines. The system is purpose-built to help make sure your transactions go smoothly and to reduce overhead time on contract and listing related admin as possible. 

Alexander Glidden, COO and co-founder, says “We believe that a broker’s time is best spent with their agents, and an agent’s time is best spent with their clients; our system exists to make administration quick and easy to allow our users more time to focus on what’s important.”

RealScale Manages:

• 20,152 Transactions
• $22,205,553,196 Volume
• 104,000 Users
• 97,399 Documents

How does it work for the average independent brokerage?

• The brokerage uses RealScale to manage the work related to getting a listing on the market (gathering documents, tracking tasks, coordinating with the team, managing listing milestones). 
• Once a property is under contract, agents upload the signed contract documents.
• From there, the broker can track the progress of the contract, and agents may submit the transaction for compliance review right in the system.
• After closing, the system tracks real-time analytics on how the business is performing and helps the broker set goals for his or her team. 

Why brokers choose RealScale:

• RealScale is easier to use than other, more complex brokerage management systems. One central theme heard in agent and broker feedback is that it’s much simpler and easier to use than other tools out there. 
• Pricing varies based on your teams needs. 
• Great support. Sometimes agents can be nervous about having to learn a new tool. The RealScale team is very hands-on with onboarding to help overcome this hurdle.

Best features:

• Clean UI: Other transaction management tools on the market are clunky, difficult to use, and distract you with clutter and unnecessary information/features. They make you spend a lot of time messing with the settings and the interface and do unnecessary labor just to complete simple tasks. 
• Reporting is solid.  The analytics features give you immediate insight into how your business, your agents, and your marketing sources are performing. None of the other tools on the market have as robust and easy to use production analytics. Many have minimal reports, and often require time-consuming configuration to see them and understand them. With their reporting, you can get clear insights on your business with production analytics features like agent performance, GCI per lead source, year over year trend reports, etc. As with most things in business, having clear data enables you to spend your time optimizing the business, where you will see the highest ROI on your time.
• Data entry is reduced due to automation features and simple UI. Entering transactions and submitting for compliance is much quicker than other systems.
• Generating commission disbursement authorizations and lease invoices takes about 20 seconds, rather than 5-10+ minutes with some other transaction management systems. 

Other notable features: 

• store important documents
• create commission disbursement authorizations and lease invoices
• automatically sync important contract milestones to your Google/Apple/Outlook calendar
• automatically gather reviews from clients
• automated agent recruiting

Closing thoughts:

There’s a lot of administration surrounding listing properties, ensuring compliance on contracts, and getting paid commission. This work is tedious and not fun. Many agents and brokers get by without using a transaction management tool, but that’s not a scalable operation. Using a tool like RealScale for this work makes things easier and helps agents avoid mistakes.