OJO Labs

OJO Labs
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OJO Labs Reviews

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4.69/5

based on 35 reviews

Agent Advice verified reviews: Businesses can’t pay to alter or remove their reviews.

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I like the fact that there are no monthly fees, and the support from their staff is extraordinary. I like the constant updates from the staff.

When I receive new lead links some times it takes a while for them to come up so that I can accept the lead.

This is a great way to get referral leads. I recommend OJO referral network to all agents out there.

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I am grateful to have leads from OJO to work with. You have certainly been instrumental in my ability to be successful this year. I've closed quite a few transactions now with OJO and I have more coming up. It is certainly helping me to build more business. Thanks!

Since you changed the way you give/grant leads to agents, I am only able to get the low dollar leads, even if I respond quickly. It's a little disheartening, because I am quite capable of closing more leads for way more money. Hopefully you will continue to improve the fairness. I cannot even seem to win leads that live within my own zip code. It's a bummer.

Be grateful for this tool, especially if you're just starting in the business.

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I like the way it keeps track of every lead sent. Informations, follow up and such. Great way to keep you up to date with them.

It has potential but still getting tons of unrealistic leads looking for 200k and under. Hard to keep trying to be the first one to open the text when getting so many poor leads, and when a good one pops up it’s gone. Sometimes I think the good leads go somewhere else. Leads need to get better and more realistic.

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After accepting the Lead the Client is actually on the phone to speak with instantly - helps to build the client relationship

Something to improve: Need to have more options as to status when updating clients


OJO is easy to work with - quality leads.

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Amazing agent support and an excellent revenue stream for realtors. OJO is an honest company that provides a valuable service. I am very happy to have them as a partner. They treat my clients and I with respect and professionalism.

It is a very nice platform to work with. I would like to be able to update/change the client's details, such as, property type, beds & baths, financing status, lender info, so on. Also, It would be nice to be able to type a note under the client's name on the dashboard. That way we can keep up with the last contact date and special details I do not want to forget.

Excellent company to work with!

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I believe OJO does a great job delivering quality leads, and I have had no issues getting support when needed.

I'd like to see multiple preferred lenders. I find Rocket Mortgage to be a little steep on their fees which doesn't provide the client with the best experience. I also find communication with them spotty.

Stay patient. Expand your area, and always confirm or deny a lead depending on your situation. Even if you can't take a call, you can always deny it. If you are out of town, don't forget to SNOOZE!

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I have enjoyed working this partnership with OJO--to date, I have received excellent leads and have already closed one deal and working on 2 others. Most of the leads are genuine and result in a relationship with the client to sale now or in the future. The communication between OJO Labs and our client as well as myself has been outstanding. The follow up calls to both client and agent are excellent. WAY better than any other lead gen I have used in the past. Keep up the good work.

There are at times leads that state they are searching for one price range but when you get them on the phone it ends up being WAY less. It's not often, but it does happen. I will get a call from an OJO agent, and they connect me via text or email with the client and sometimes it ends up being a dead lead. I understand this happens once in a while, but the good leads outweigh the lost leads by far!

Everyone is doing an excellent job. I love the communication that is happening on a regular basis to ensure our clients are being taken care of. From calling the clients to confirm we have made the connection all the way to the end of the sale. Thanks again OJO Labs.

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I like that the OJO person doesn't stay on the line long and transfer the lead quickly. Most of the leads are good and have become my friends through the process.

I don't like the new system of not knowing where you are in the queue for a lead. I like the old way better

Staying on top of your leads is very important!

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I appreciate OJO providing leads that keep new client flowing into my pipeline. Even in this shifting market, I’ve kept my business going and growing because of the quality leads from OJO. I also like the follow up that OJO has in place to support me.

Wish I could pause days or times on a consistent way rather than having to pause for entire day.

Follow up is critical to success.

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I do like that I do not need to put money out of my pocket until I actually have a completed closing.

I have found that the referrals I have been receiving are under the impression that I am paid by OJO to provide information/assistance for free and not that I will be representing them as a real estate agent in their purchase/sale. Many times I have found that they are purchasing through another agent (even on homes that I have sent them to consider). I realize that my issues may be related to the area in which I am located, but I have not had the success I was hoping for when joining the OJO network.

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I like the text messages I like the notices to follow up and overall people connected with on the OJO app.

I try to fill in when someone is buying and it won’t let me save it, so I just wait until it closes. 35% is pretty hefty it started out mainly 25%.

Give it a try. You can always decline a lead if you are on vacation or not in your price range.

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Ojo is able to connect consistently in a manner with clients that helps newer agents maintain leads. There is always a direct communication with each agent and the updates are great. I am thrilled to see that the new queue is being established and will help out the agents that always get in last a chance. I will literally be on my phone, and see a lead come in and press it the second it has popped up. By the time it opens up, I am in 5th or 6th queue. I don't even wait to see the price, I just click on it.

You need to have an app that allows more flexibility and not rely on a web based login. On the dashboard itself, it is crucial when a new client is introduced that the dashboard is updated so agents can see the home the client is talking about and pertinent information. Please reduce the referral commission to 30% to keep in line with the market.

I do like Ojo more so than OpCity.

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OJO Labs has helped me boost my sales. Many of my leads are for "in the future", or "when the market slows down" kind of leads, but quite a few are serious buyers who need help. I've had successful closings from both in and out-of-state buyers due to the leads that OJO has provided. The OJO Concierge service is very helpful when I have a client not responding. I've been with OJO 5 months and know that they have helped my build my business. Thank you OJO!

I would love to see an increased response time when I have questions/need help. Sometimes two days pass before the agent texting me responds.

It's a great way to reach clients you never would be able to meet otherwise.

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Wonderful people to work with and they do a nice job on following up with leads and have quality leads.

An app would be amazing I think and a lot easier to use.

They have high quality leads and are amazing to work with

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Things I enjoy:
lot of referrals
good monitoring system
good set up
Immediate direct live contact
prescreening
good training tips
frequent reminder to keep in touch with the assigned leads
ability to keep or release leads


Some things to improve upon:
Avoid sending referrals out of service areas
the referral fee is above the average from other agencies in the business
referral fee should have a scale or a flat fee for vacant land
there should be more options when releasing a lead


This referral system works if the realtor is quick and convert the leads expertly.

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First and foremost I love the live transfers. Being able to be connected with a lead on the phone is invaluable and I think this is what separates OJO from other companies. Thank you!

I really can't think of anything to improve. You guys consistently follow up with my leads, which is awesome.

I was a bit skeptical at first, but trust me OJO is by the best when it comes to lead gen. Thank you again for all your hard work.

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First and foremost, the team of colleagues you deal with on an as needed basis is great. Every one of them always makes you feel needed, and like you the most important person they dealt with all day.
Second , the warm handoffs are normally, well defined . Gathered information is correct , and they make the transition from OJO to agent very simple.

I wish they would more clearly follow price point criteria so that I don't get as many under 60k leads. I believe the metrics around performance could be strengthened. Tiered referral fee, much more than the current break points. Newer agents that are on a lower split with their broker, after paying ojo, broker and administrative fees net very little on less than 100k deals . I think a < 50k 51-125, 126 -200, <200

When you truly analyze cost per sale or cost of goods sold, OJO beats all other sources with the exception of self generated leads. I have paid for area, zip code referrals from multiple sources , I have done mailings, and advertising. Through it all OJO is my fail safe to pickup my pipeline as needed.

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OJO is very good with both buyers and sellers. They have fantastic follow up procedures! I like that there are multiple interactive groups for agents involved in the network to ask questions and encourage one another. I also really love that sometimes if a lead is released due to not being responsive, and the lead reaches back out to OJO they will try to reconnect the consumer to the initial point of contact agent rather than just sending them to the referral pool. One thing that could help would be better pre-qualification questions to help agents better serve consumers.

It’s all about follow up and focusing on the RELATIONSHIP before the sale. When you nurture and develop the relationship, the trust forms and the sale is sure to follow! Not to mention, having a good working and communicative relationship with clients really helps keep the transaction smooth and steady. Set yourself up for success!

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The leads from the OJO Network have been better than any other lead source I have used. The app is very user friendly and easy to keep track of clients. I would suggest a 1 hr, 2 hr, 3 hr or 6 hr incriminate time for do not disturb. 1 day is usually to long and I sometimes forget to restart my leads. Be available as soon as possible, to show homes to buyers or meet with clients for a listing.

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OJO is a fantastic way to expand and grow your real estate business. The leads are generally high quality with an excellent conversion rate. The fact that OJO doesn't get paid unless you get paid makes it feel like a true partnership. I'm very happy to have become a part of the OJO program.

An app would be the biggest improvement. I also would like to be able to update the client's names as often they do not put accurate information in when they initially sign up. The only other thing would be for it to be easier to get a hold of the support team.

If you want more business it's well worth the referral fee.

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OJO has stream lined the process for agents. OJO is easy to work with and the clients really seem to find the process to be smooth and easy for them. I would like to see 1st time referrals sent to me.

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The leads from OJO are much better quality leads than I receive from any other source. OJO has lots of training videos and the service you get from them is top notch. If you have trouble reaching. Lead they will even help you and try to reach them as well. I absolutely love OJO and it’s made a huge impact on my business.

Being able to see old leads that have been released so if they come about after release you can easily find them and move them back to active without having to overload support.

This is a part of your business and you definitely have to work the leads. I have had some leads that close quickly but others that it takes a year. Be patient.

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Live transfers are fantastic way to get new clients. love the leads that are over 400k pre-qualified.

After closing I get calls from my clients that the Ojo aagrnts are calling back multiple times and the clients get annoyed and block your numbers.
OJO needs to know the areas better for prices: Camas WA does not have properties under 400k and they sent tons of leads for manufactured homes. I declined and they keep sending it. Also if there is a good lead in the 450/500k I am always second in the queue

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This is a straightforward process for generating leads with real-time support. The user interface is simple but thorough enough. The live handoff is professional and courteous.

Being prodded to provide updates "27 days" in advance can be daunting - I like to prioritize tasks and don't need a reminder that far in advance.

Work the system. You will get leads. Some may not be "great," but others will be a welcomed addition to your client roster. Over time you will be quite pleased with this lead source, if you work your leads promptly.

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OJO has provided me with good-quality warm leads over any other lead generation platform I have worked experienced. I have been very pleased with the outcome of working with both Buyers and Sellers. I would highly recommend using them!

I have no recommendations at this point. All is well! I would highly recommend using OJO to start or grow your business.

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Very professional to work with. I love the live transfer, and the quality of the leads. I have closed numerous deals with them. I also appreciate the tiered referral fee. Fabulous source to partner with. If you have not tried, I would highly recommend.

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I love that OJO is able to provide a nice addition to my real estate business. They are able to provide clients who are very late in the home buying or selling process and they are typically ready to have their real estate goals accomplished within the next 30 to 90 days. I like the team that is at OJO, the way that they handle the transfers and even help out if a client starts to not be as responsive! They've been a great source to add and would highly recommend to any agent or team owner if they are looking to bring in consistent high quality leads!

They are always improving however at the time of this review I wish there was an easier way to update the contact information. The OJO support team is timely on updating the data but it is an extra step that you have to take for such a simple task.

If you are a new agent and are looking to ramp your production up quickly, this is for you. If you are a team lead and are looking to feed your agents high quality consistent lead, this is for you too!

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I like that once I win a lead the OJO rep connects me immediately with the customer. This is huge to me. I have enjoyed being a part of the OJO family for the past year. I feel the leads are quality and also realize not every one will turn into a sale. It takes diligence and working the leads to get them to buy. This is the best lead program by far that I have been a part of in a long time.

I feel that if the connecting agent could qualify the customer by asking if they are working with another agent at the time of the call. It saves me time when I go to set up an appt on the property they inquired about only to tell me they already have an agent they are working with.

Diligence and follow up follow up. Stay in touch with the customer and you will get a sale.

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I love the app and all the reminders to update my leads and the live transfers. The support is excellent, and I love that OJO will follow up for you with leads that are non-responsive.

Something to improve upon: receiving leads at a low price point, with no inventory in that price point.

Overall, OJO is an excellent lead platform with excellent customer service. I would highly recommend it to other agents.

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I like the fact that with OJO Network I have the ability to interact with prospects that otherwise I would never had the opportunity to have met. I have met prospects that became clients that have become friends. I like the fact that I can choose the prospects that I want to work with. With OJO, I get to set my own pace and workload which is awesome.

I lost a prospect as a client because the home she wanted had been sold for years. Often people are only interested in the one home they have found on the site and when that home is not available they do not want to be bothered. The website needs to be updated more often.
My biggest complaint is the amount of commission you guys take and there is no incentive to have it reduced. An incentive plan of time with the company or number of houses sold would be great.

OJO is an awesome lead generating system.

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OJO Labs Review

OJO is a prolific producer of leads. Some days are as many as 4 or 5 lead notices. Easy tools for updates. Helpful reminders for deadlines, before you're late.

One thing to consider - don't send out lead notices to so many agents that don't even have success with immediate response. When I'm holding the phone in my hand and immediately load the lead and it's gone, it's an unhelpful interruption. That said, many of the customer leads are quite receptive to being helped.

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Closed a couple good ones so far! I like how they call the client when we release them to make sure they are done searching or not. I like how easy it is to talk to someone at OJO. They actually answer the phone and respond to emails unlike other lead services.

A lot of the leads are not serious buyers. But I’ve have a couple of good ones come through! I’m a newer agent and OJO has been a big part of my business!!

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Great quality leads with an amazing concierge team that helps when lead is not responsive! The system is very easy to use! It would help if the original update transferred to the notes tab.

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OJO Labs associates does a great job of pre qualifying clients before introducing them to an agent. The only thing I would improve upon is a dedicated app for the platform. OJO is a great way to build your database and connect with both potential buyers and sellers.

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I like the simple interface, the ability to snooze, and the additional business that it brings. I also like the basic CRM interface, nothing too clunky. I feel that compared to other lead sourcing programs, your leads are in general higher quality than say, Zillow or Realtor.com. I also like the ability to pay at closing. While a little more expensive than your average lead service, I prefer the "pay when you get paid" model.

They could improve the qualification process. When I first joined, I felt the leads were better screened. Lately, I've been getting leads looking to rent, or college kids that filled out the online form, but cannot purchase a home. I'm fine incubating the leads, but the general purpose of OJO for me is to find clients that are interested in purchasing now. I would also LOVE to be able to filter the price point. I get a fair amount of small leads, that are way too low a price point to take time away from my usual business.

The program is 100% what you make of it. Learn to manage the snooze settings and be sure to answer each text message regardless.

About

What is OJO Labs?ojo logo@2x

OJO Labs is a guided marketplace for buying, selling, and owning homes. Through a combination of people and technology, OJO cultivates a deep understanding of individual needs and preferences, matching people with the right tools and trusted providers to help them become successful homeowners and unlock life’s possibilities. 

What is the OJO Select Network?

The OJO Select Network introduces agents to consumers who are interested in buying or selling real estate in their local market.  Each consumer is vetted by one of our Customer Engagement Representatives before they’re introduced to an agent; creating stronger, better-informed connections that last. 

How does it work?

OJO primarily sources leads from Movoto by OJO (Movoto.com), nurtures and vets them, and connects homebuyers and sellers to an agent at the right time. We connect real estate leads and agents across the U.S. and Canada.

How do agents succeed?

Successful agents in the OJO Select Network have world-class systems for following up and nurturing relationships with our introductions. We prioritize connecting consumers with agents who excel at being responsive, effective, and customer-focused using state of the art real estate CRMs.

Responsiveness & Effectiveness

Responsiveness is important throughout the program. Successful agents will be the first to respond to new introductions. They maintain frequent communication, but with clients and the OJO team.  Like most buyer/seller lead sources, some will have immediate needs, others will require more nurturing. Successful agents will tailor their approach while treating all clients with a high level of professionalism and great service.

Why OJO Select Network?

Image 1@2xNo upfront costs or fees. Agents only pay a referral fee of up to 35% upon closing.

Real-time connections. OJO facilitates warm introductions via live transfers and texts to buyers and sellers when they’re ready to speak with an OJO Select Network agent.

Support from introduction to close. The OJO Concierge team works with the consumer and the agent to ensure a positive and effective experience.

Built by agents, for agents.  The OJO platform has been designed by leading industry professionals that recognize the value a great agent brings to consumers. Our agent partnerships are essential to us delivering an unparalleled experience for every consumer we meet.

Summary of OJO ServicesImage 2@2x

OJO connects with consumers from a wide range of sources and does the legwork to understand where they are in their journey so that you’re prepared with the information you need to help guide them to close. Through highly-personalized interactions, OJO nurtures buyers and sellers while they’re browsing and learns what’s important to them.

OJO facilitates live transfers to homebuyers and sellers whenever they’re ready to speak to an OJO Select Network agent. This enables agents to connect with consumers at the right time with the right information. These leads convert at a much higher rate than other real estate leads.

Pricing

There is no upfront cost to join the OJO Select Network; compensation occurs via a referral fee upon closing. It usually is between 25%-40% of the agent’s commission after closing.

Main Features

unnamedOJO’s success is its patented conversational machine. Instead of going into a typical real estate search website, OJO allows users to have a conversation with the technology tool which it then uses to crawl the database and serve up homes for sale/lease.

The whole point of this tool is to collect user data, capture intent, warm a cold real estate lead into a warm one and then match them with a Realtor®. As we mentioned above it utilizes a very conversational warming process and the tool itself is in a constant state of evolution. Based on the inputs that it receives from users, it continues to adapt and grow to become even more accurate in the options that it serves up – resulting in higher close rates for Realtors in the OJO Select Network.

What differentiates OJO from other lead-generating platforms?

OJO incorporates patented AI-powered real estate software and technology to create a personalized nurturing environment for homebuyers and sellers. OJO keeps buyers engaged with custom insights and tailored home recommendations based on a buyer’s preferences. By combining human intelligence with machine learning, OJO can help increase buyer preparedness and assess readiness to purchase.

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