CatalyzeAI Review: Seller Leads for Real Estate Agents

Lead generation can often be challenging in real estate, especially when it involves engaging people going through sensitive and challenging times, like inheriting a home after losing a loved one. However, more often than not, your help as an agent is generally truly appreciated. 

CatalyzeAI was co-founded by Rylan Foltz, a financial advisor who realized several clients needing his services were experiencing life events, whether divorce, a new baby, or receiving an inheritance, and needed help with their assets. 

Catalyze AI focuses on providing seller leads that specifically locate individuals who have recently inherited homes. The aim is to connect real estate agents with homeowners needing help transitioning during this difficult period.

I’ve explored the platform and its services in-depth and will share how this unique approach to procuring seller leads works. Overall, the process seems pretty straightforward and provides instant access to leads in your target market.

Let’s go through it!

Key Takeaways

• CatalyzeAI focuses on seller leads from people who’ve recently inherited homes, providing agents with potential listings during a sensitive time for clients.
• The platform uses hundreds of data points to identify homes with a high propensity to sell within 8-10 months, increasing the odds for your ROI.
• It offers real-time data, radius-based leads, and AI-powered insights to ensure that agents receive accurate and timely leads.
• They provide excellent client support when you sign up for their services, helping you approach these leads tactfully and effectively.
• They offer fixed pricing that is scalable as your business grows and the ability to cancel your subscription at any time. 

How CatalyzeAI Works

The platform helps connect you with people who could benefit from guidance during a challenging time that requires reliable and trustworthy decision-making. This approach is designed to help both the homeowner and the agent during a transitional period by providing timely information to inform both parties of the best time to take the next steps in protecting their assets and alleviating stress.

CatalyzeAI collects hundreds of data points to find individuals who are likely to sell a home within the next 8-10 months due to inheritance. They gather a full picture of who will be the best person to reach out to and provide you with their full contact information to appropriately begin your marketing so that it is in the right place at the right time for the homeowner. Studies have shown that heirs are more likely to sell and will be in need of your services: 

“As the Wall Street Journal reports, a recent Charles Schwab study found that more than 75% of parents plan on leaving their home to their children upon their death. In turn, nearly 70% of those heirs intend on selling their inheritance rather than keeping it for themselves or generating passive income by taking in tenants.” (Source)

AI-powered tools ensure that agents receive leads with real-time updates based on specific triggers, such as changes in homeownership and life events that indicate when someone may be ready to sell before a probate process can take place.

When you are ready to sign up to receive seller leads, you can set your zip code and instantly see how many leads are available in your radius before deciding your budget. Leads are bought at a fixed rate and in bundles of ten. You must purchase a minimum of 30 leads, and you can scale up from there if you want more. 

From what I can see, the platform has a great reputation with real estate agents. This is further proven by their customer support in the form of scripts and strategies for thoughtfully engaging leads, given the emotional complexities of selling an inherited home. 

The focus here is on helping you approach your clients with empathy while still offering valuable services, which could be a difficult conversation to broach without having the tools to do so with grace.

5 Features of CatalyzeAI and Why They’re Useful

1. Real-Time Data

CatalyzeAI provides agents with instant data-based information, ensuring your leads are updated and refreshed monthly. With this service, you will reach out to individuals who are currently in a situation that makes selling a home likely. 

1. Radius-Based Leads

When you sign up, you choose the zip code you would like to focus on finding leads, and they provide leads within 50 miles of your set location. This allows you to target homes in the neighborhoods you specialize in and save time on leads that are outside of your area of expertise.

1. AI-Powered Data Insights

Using hundreds of data points and advanced algorithms, CatalyzeAI provides the most accurate information. It looks at life events, financial indicators, and other triggers that show the likelihood of a homeowner selling their property within the next 8-10 months and provides quality leads. 

1. Real-Time Event Triggers to Predict Buying Cycles

This feature allows agents to be notified about real-time events that indicate when someone may be ready to sell. Whether it’s a change in ownership records or recent life events, these triggers make it easier to identify when a client is ready to move forward.

1. Customer Service Support with Sample Scripts

Because reaching out to leads who’ve recently inherited homes can be emotionally tricky, as we mentioned earlier, you are welcome to call or contact their customer service for support with sample scripts and guidance to help begin conversations more comfortably and with ease. This helps ensure your first contact is smooth, empathetic, and helpful.

3 Pros of CatalyzeAI

1. No Long-Term Contracts

They run on a subscription model, allowing you to cancel whenever makes sense for you. There is a minimum risk for trying it out, and if the leads aren’t working out for you, you’re not locked into a long-term contract like other platforms may require. If you are testing out different platforms, this may be ideal. 

1. Instant Access to Leads

Once you’re signed up, you get immediate access to your leads with no waiting period. So, if you’re ready to hit the ground running and start contacting potential clients right away… you can!

1. Fixed, Scalable Pricing

I always appreciate it when a platform discloses its pricing without much digging. CatalyzeAI offers a straightforward and scalable pricing structure. Below, find out what starting packages cost. Whether you’re an individual agent or part of a team, you can find a pricing model that works for you without any unexpected fees.

3 Cons of CatalyzeAI

1. Leads Are Cold

While the platform provides highly targeted leads with detailed information, the individuals on these lists might not be actively looking to sell yet and are often in the processing stage of their next steps. As an agent, you will still need to nurture these leads, which means they’re not “hot” leads ready to convert immediately. Before listing, you will likely need to help provide more services and plan for a more extended relationship-building period.

1. Limited CRM Integrations

Currently, CatalyzeAI only integrates with Follow Up Boss, limiting your ability to sync leads seamlessly with your preferred CRM systems. If you’re using a different CRM, you’ll need to manually input your leads, but there is a system within the dashboard that allows you to update the contact status of each lead to help keep you organized.

1. 30 Lead Minimum Purchase

The platform requires a minimum purchase of 30 leads, which could be a downside for agents who want to try out the service on a smaller scale before fully committing, but again, there is no contract, so you can cancel at any time.

Pricing:

They only offer two pricing systems, each scalable:

• Property Leads Under $1 million
  • Minimum of 30 leads = $180
  • Bundles of 10 leads after = $60/month for each additional 10
• Property Leads Over $1 million
  • Minimum of 30 leads = $240
  • Bundles of 10 leads after = $80/month for each additional 10

Who CatalyzeAI Would Be Good For

• Agents Familiar with Lead Farming: If you’re comfortable with nurturing leads over time and understand the intricacies of lead farming, CatalyzeAI provides a valuable resource for tapping into a niche market that could help establish you as a trustworthy and compassionate agent in your target market.
• Experienced Agents Comfortable with Probate Sales: Agents who have experience working with clients during emotional times (such as probate sales) will find CatalyzeAI’s scripts and focus on recently inherited homes a helpful tool for approaching these leads without feeling awkward and able to put their clients at ease alleviating stress and allowing for a smooth transition.
• Real Estate Teams: Larger teams that need a scalable lead generation tool can benefit from CatalyzeAI’s fixed pricing model and the ability to quickly distribute leads among team members. They don’t have a direct round-robin capability, but you can allocate a group of leads to each of your agents. They are also open to discounted rates for a higher volume of leads. 

Who CatalyzeAI May Not Be Good For

• Newer Agents: If you’re new to real estate and still need to develop the skills to handle sensitive conversations or lead nurturing, CatalyzeAI might be challenging to work with until you’ve encountered probate leads organically throughout your experience.
• Agents Who Prefer Warm Leads: Since CatalyzeAI focuses on cold leads that aren’t actively searching for an agent, it’s not the best fit for those who want more immediate conversions.
• Agents with Different CRM Systems: If you’re using a CRM other than Follow Up Boss, the limited integration options might make managing your leads cumbersome to manage, but possible.

What Others Are Saying 

Based on feedback from agents who have tried the platform, and testimonials from their site, many appreciate the targeted approach and the quality of the leads, even if they are only sometimes ready to sell immediately. 

Some agents have found that CatalyzeAI helped them secure probate sales they might not have been able to connect with otherwise.

“Catalyze has a good reputation for helping find high net worth individuals. Their main business is actually financial services rather than real estate, so that makes sense. Good luck!” (source)

Summary

After doing my research, I support using CatalyzeAI to help agents generate more seller leads. It is true that working with clients who are making decisions about what to do with their new-found inheritance can be difficult and must be handled with complete compassion to inform them of the best possible solutions for their next steps.

An agent just getting started may have more trouble engaging with finesse and confidence in the process of dividing and selling assets. The last thing you want to do is establish yourself as someone who is trying to profit from someone’s loss. I do not understand that CatalyzeAI is a tool to support that but to engage with people who need help sincerely and with agents who will provide knowledgeable guidance with their services.  

So, overall, I believe CatalyzeAI is worth considering implementing into your lead generation strategies, especially if you are a more experienced agent and comfortable with a longer lead nurturing process.